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Trends Analysis + Health and Wellness Food Market

Maintaining a Strategic Edge in the Health and Wellness Food Industry with Market Trends Solutions: A Case Study

Health and Wellness Foods Market Overview

In recent years, health and wellness have extended beyond physical fitness and basic nutritional fitness. Doctors, nutritionists, fitness professionals, and consumers have become increasingly focused on the value of constant healthy consumption. In a rapidly evolving and incredibly challenging world, maintaining physical, nutritional, and mental health is imperative to growth. This change has propelled the scaling of the health and wellness food market while restricting the development of diet plans.

However, as is the case with most markets, the health and wellness food market has also witnessed the advent and end of many trends, and companies have experienced the need for market trends analysis. With evolving consumer behavior and preferences toward health and wellness, and fitness change, so do their consumption needs and demands. While the market is steadily expanding, continuously changing trends often cause challenges with inventory management, marketing initiatives, product development, and increase potential risks for businesses in the health and wellness food market.

The COVID-19 pandemic has increased consumers’ focus on individual health, and companies in the health and wellness food market capitalize on this growing trend. Request a free proposal to learn how your business can capitalize on current and future market trends.

Scope of the Trends Analysis Engagement

Keeping pace with changing market trends has become increasingly difficult as digitization, social awareness, and ethical consciousness continue to grow. However, with Infiniti’s market trends analysis, companies in the food and beverage industry identify, evaluate, and strategize for current and upcoming market trends. This critical analysis provides all clients with a significant competitive advantage and helps them stay a step ahead of their competitors as well as consumers with novel strategies and offerings. In this engagement, Infiniti’s trends analysis experts help a health and wellness food company overcome market challenges with a comprehensive analysis, product research and mitigate the risks of sudden changes.

Market Trends Analysis + Health and Wellness Food Market

Business Challenges

A leading health and wellness food company in the Asia-Pacific (APAC) region struggled to keep pace with consumers’ demands and noticed its decline in customer retention. While competitors developed relevant offerings, targeted marketing initiatives, and robust supply chain strategies, the company was losing ground due to traditional and rigid approaches. To keep abreast of the changing market and maintain efficient methods and relevant offerings, the client required a flexible supply chain, targeted marketing initiatives, data-driven product development processes, and a system to identify and strategize for upcoming market trends. Therefore, the company chose to partner with Infiniti Research and leverage our expertise in offering market trends analysis solutions. With this engagement, the health and wellness food market player also wanted to re-establish themselves as an industry leader, decrease their customer attrition rate, and mitigate the risks caused by changing trends.

Infiniti’s trends analysis experts have helped many food and beverage industry players identify and strategize for significant market trends. Speak with our experts to learn how your business can benefit from our solutions and advice.

Our Integrated Approach

Infiniti’s market trends analysis experts worked closely with the company to establish efficient and comprehensive strategies and develop an unparalleled approach to changing trends. This process included three steps. For the first step, the experts identified current significant trends in the market and helped the client evaluate the impact of market trends. With this step, the experts also aimed to provide the client with an effective system to identify, assess, and strategize future market trends.

With the insights from the trends analysis, the experts helped the client adapt their marketing strategies and product development process to accommodate market dynamics and risks. The experts also attempted to enable efficient preparation and proactive adaptation of marketing and product development initiatives while tracking and mitigating potential supply chain, distribution, and revenue-impacting risks.

The third and final step included developing a flexible approach to supply chain strategies and inventory management. Infiniti’s trends analysis experts helped the supply chain and inventory teams enable quick changes, fast and high-quality delivery, and easy adaptation to changing market dynamics to account for the constant changes in trends.

Business Outcomes

The market trends analysis solution helped the health and wellness food market client overcome the severe impact of the various market trends that had impacted their market share, revenue, and customer retention levels. The engagement also helped the company prepare for potential future market trends and maintain strategies easily adapted or modified as per consumer and market demand. With an effective system to identify future trends, the company could proactively strategize, plan, and approach various market changes.

New, relevant, and flexible marketing strategies helped the client focus on promoting offerings and content that attracted their target consumers while keeping abreast of current market trends. Additionally, the insights into the changing market dynamics helped the client develop new products or adapt previous offerings to appeal to their target audience as per current and future trends. These changes led to a significant increase in customer attraction and customer satisfaction.

Further, a flexible supply chain and improved inventory management enabled enhanced communication, transparency, adaptation, and growth. With fast, high-quality, and trend-conscious offerings, the health and wellness food market client soon re-established themselves as an industry leader, overcame the challenges of the changing market trends, and recovered from the impact of their previous weaknesses. Within one year of the engagement, the client’s customer retention rate increased substantially, also mitigating the risks of changing market trends helped realize huge savings across the supply chain, and their new strategies helped regain significant market share.

Our market trends analysis solutions provide companies with the opportunity to gain and maintain a significant strategic edge in an ever-changing market. Request more information to learn more about the value of trends analysis in the food and beverage industry.

Electric Vehicles Market + Market Trends Analysis

The Evolving Electric Vehicles Market: What trends and challenges do the future hold?

The automotive industry has seen a major change in recent times. As technology advances, the need for personal mobility increases, and the demand for environmentally friendly options increase, the automotive industry has shifted its focus towards better alternatives. This search for alternatives has led to increased demand for alternative fuels and electric vehicles.

The electric vehicles market has seen immense growth over the past decade. Moving from prototypes to popular luxury electric cars and electric busses, the market is on the ideal path to proliferation. There is a range of options within the electric vehicles (EVs) market, including hybrid EVs, plug-in hybrid EVs, and battery EVs. This range enables consumers to choose the best option for themselves while shifting from vehicles that use traditional petroleum fuels.

Some of the most significant contributors to the increasing demand for electric vehicles have been the need to reduce personal carbon footprints and the high prices of petroleum. As economies struggle due to various factors, and fossil fuels run short, millennial and Gen Z consumers are willing to invest more in safer, environmentally responsible alternatives.

While the COVID-19 pandemic took a huge toll on the automotive industry, experts forecast further growth for the electric vehicles market as most countries work towards recovering their economies and industries. However, as electric vehicles market players aim towards recovery, it is important to identify and understand the trends influencing demand and the market. Therefore, Infiniti’s industry experts discuss the impact of COVID-19, major trends, and challenges in the electric vehicles market in this article. Additionally, they discuss the role of market trends analysis in an evolving and easily influenced market, such as the electric vehicles market.

As the world recovers from the COVID-19 pandemic, find out how the electric vehicles market can effectively prepare for the post-COVID era by requesting a free proposal.

The Impact of COVID-19 on the Electric Vehicles Market

The automotive industry and electric vehicles market witnessed a substantial decrease in demand since the advent of the COVID-19 outbreak. The pandemic has negatively impacted the global economy and significantly damaged GDPs in many developed and developing countries. This has led to job losses, further economic disparity, and reduced income for working professionals in every stratum of the corporate hierarchy. With lower disposable income, consumers are focused on near-time expenses, and major investments such as personal automobiles have been termed an unnecessary expense.

Additionally, due to nationwide lockdowns and imposed safety measures, many manufacturers were required to pause all production for an indefinite amount of time. The economic toll and supply chain challenges posed by this sudden disruption has caused significant losses for companies. Although electric vehicles require lower consumption costs daily, the initial investment is higher than that for most traditional fuel-run vehicles. Fuel prices have seen a momentary reduction in many markets, affecting the demand for electric cars shortly. However, all industries are on the path to recovery. Electric vehicle market players must prepare for the trends and challenges that await them on the other side of the pandemic.

Major Trends in the Electric Vehicles Market

As the electric vehicles market continues to grow, various trends will impact this growth and propel or challenge it. Infiniti’s industry experts identified the following three major trends that continue to impact the electric vehicles market:

Electric Vehicles Market + Market Trends Analysis

Rising Environmental Concerns

Increasing awareness about the impact of various industries on the current environmental situation has changed consumers’ buying behaviors substantially in recent years. The automotive industry and automobiles particularly are notoriously known to produce an extremely high amount of carbon emissions. This has led to consumers being more cautious and selective about their transport and automobile investments. With a range of electric vehicles, from bicycles to large vehicles like busses, consumers are now more likely to choose EVs over vehicles that require fuel. However, this has also led to an increase in more stringent government policies and regulations. With particular stipulations for the emission levels permitted in different vehicles, electric vehicle market players must be particularly careful in their development and production processes. This requires major investment, increased scrutiny, and compliance with various regulations.

Investment and Government Support

Due to the rising concerns regarding carbon emissions and environmental safety, governments and automakers have increased investments in the electric vehicles market. Governments worldwide are taking initiatives to increase deployment of EVs on the roads. Additionally, through the shock of the COVID-19 pandemic on economies, many governments launched schemes and offers to encourage investment in automobiles. As the industry starts to recover, governments are attempting to promote EVs and reduce dependence on fossil fuels.

Consumers’ Preferences

In a challenging and competitive market like the automotive industry, understanding consumers’ preferences are crucial to success. As consumers shift their focus from fuel-dependent vehicles to EVs, the demand for variety and options is expected to rise substantially. While many automakers have started offering EVs ranging from hatchbacks to luxurious sedans, there will be a growing demand for more options as this shift takes place.

Additionally, since vehicles are widely-used for personal mobility of varying kinds – short trips to work, weekend trips, or long road-trips – consumers will demand a higher battery range. The presence of gas stations along highways and within cities enables consumers to travel long distances conveniently. This requires companies to ensure that their vehicles have lasting power and can be conveniently recharged, even on long trips. Many car rentals companies have shifted to EVs, and are often preferred by Millennial and Gen Z consumers. However, to attract a wider audience, including older consumers, or consumers with hectic schedules, the electric vehicles market will need to adapt and grow.

In a fast-paced and growing market, staying ahead of the trends is the first step to long-term success. Speak to our industry experts to learn how Infiniti’s market trends analysis can help your organization prepare for the future of the electric vehicles market.

Challenges in the Electric Vehicles Market

While the electric vehicles market is expected to witness growth in the post-COVID era, automakers must be aware of and strategize for the various challenges within the industry. Due to the low demand for EVs currently, R&D costs require automakers to attribute higher prices for EVs. While these costs will reduce as demand increases, demand for EVs will not be par with the demand for fuel-dependent vehicles shortly due to the price difference.

Additionally, the lack of available charging stations along highways or within cities can affect the demand for EVs. Electric vehicle market players must set up a higher number of charging stations for consumers with EVs. These challenges can be tackled if the market continues to grow. However, these challenges may simultaneously be a detriment to growth. Therefore, electric vehicle market players need to strategize for these challenges and help the market grow.

The Importance of Market Trends Analysis in the Electric Vehicles Market

The various trends in any industry can propel or disrupt growth in the market. In the automotive industry, various trends can have a major impact on the development, investment, and production processes for automakers. The different market trends similarly impact the electric vehicles market. Therefore, market players must identify, evaluate, and understand the various trends in the market.

Infiniti’s market trends analysis is among the best ways for automotive industry players to understand their market, prepare for the various market trends, and succeed. Here’s how Infiniti’s market trends analysis can help:

  • This analysis helps companies study the market and identify major market trends that may impact their operations soon.
  • It also enables companies to strategize for these dynamic market trends appropriately and avoid sudden shocks within their supply chain and production processes.
  • With market trends analysis, companies can forecast possible growth drivers within trends and stay a step ahead of their competitors with pre-emptive production according to consumers’ needs and market dynamics.

In the electric vehicles market, market trends analysis enable companies to understand how the varying environmental changes affect them, understand and comply with the various government regulations, and forecast consumers’ demands. This helps players stay ahead of their competitors, increase consumer satisfaction, create effective market expansion plans, and realize huge savings within their organization.

Understanding a complex market requires expertise and appropriate guidance. Request more information to learn how Infiniti’s experts can guide companies in the electric vehicles market.

Non-Alcoholic Beverages + Trends Analysis

Trends in the Non-Alcoholic Beverages Market and The Next Big Deal

The non-alcoholic beverages industry is expected to witness steady growth in coming years. Health and wellness have become an even bigger trend since the advent of the COVID-19 pandemic. With a large segment of consumers’ discretionary expenses being focused on healthier food and beverage alternatives, non-alcoholic beverages are in line to be the next big thing.

Non-alcoholic beverages are commonly misinterpreted as including solely non-alcoholic versions of various alcoholic drinks. However, in the United States, non-alcoholic beverages are defined as any beverage that contains less than 0.5% alcohol; this includes functional beverages, aerated beverages, energy drinks, and more.

As the non-alcoholic beverages market continues to grow it is influenced by various trends. More recently, environmentalism, sustainability, and changing spending behavior have been the most significant trends. These trends have substantially influenced customers, purchasing habits, and in turn, the market.

At this point, industry players need to shift their focus to forecasting, identifying, and understanding market trends. As these trends grow, and fade, the market needs to adapt. Therefore, in this article, Infiniti’s industry experts discuss the most significant trends in the non-alcoholic beverages market currently. Additionally, they highlight the benefits of leveraging trends analysis solutions in this market.

The non-alcoholic beverages market is expected to grow steadily till the year 2026. To be strategically prepared, and enhance revenue in this growing market, request a free proposal.

Non-Alcoholic Beverages Market Trends

Infiniti’s trends analysis experts analyzed the market to identify, study, and help companies adapt. The experts identified the following five significant trends in the non-alcoholic beverages market:

Key Trends in the Non-Alcoholic Beverages Market

Health and Wellness

Increasing concern with regards to obesity, cancer, and other health problems has led to higher demand in the non-alcoholic beverages market. As consumers focus on functional beverages, such as ready-to-drink teas and coffees, or relaxation drinks, the non-alcoholic beverages market grows. Ready-to-drink coffees are highly demanded by students and corporate professionals, due to their early mornings, and late deadlines. This is a growing market, as the education industry proliferates, and countries rapidly urbanize, and non-alcoholic beverages industry players must prepare for this change.

Sustainability

Rising awareness of carbon emissions, global warming, and other environmental issues, has led to an increased demand for sustainable and eco-friendly products and packaging. Products that are innovative and packaged with eco-friendly sources are in high demand. Additionally, the demand for eco-friendly and natural products has risen substantially due to the combined awareness of sustainability and health.  Further, sustainable packaging is a widely adopted alternative to traditional packaging due to government policies, and environmental benefits, and higher consumer satisfaction.

Disposable Income

Growing economies and rising disposable incomes has led to an increased demand for convenient and premium products. With value-oriented and smart consumers, quality trumps quantity, just as benefits and value trump expense. Also, premium products available in convenient packaging allows consumers to consume premium products on-the-go. Additionally, the increase in takeaway orders, and home deliveries, has increased the demand for packaged and non-alcoholic beverages. With the COVID-19 pandemic, restaurants and other eateries have been closed for the purpose of social distancing. This, in turn, has led to an increase in the need for delivery services, and further the need for non-alcoholic beverages.

Urbanization

Rapid urbanization has led to hectic, fast-paced cities, and consumers that require convenience and energy. Rising demand for energy drinks, convenient packaging options, and various preferences is significantly influencing the market. Developing countries in the APAC region are currently witnessing a mass movement from rural to urban. This has directly impacted the non-alcoholic beverages market, with a sudden need for convenience, and most importantly, energy.

Dietary Restrictions

Lately, rising awareness of the impact of various eating habits on the health and the environment has led to an increase in niche market segments. Veganism, gluten allergies, and nut allergies, lactose intolerance are the most significant dietary restrictions affecting the entire food and beverage industry, including the non-alcoholic beverages industry. This has paved the path for a highly competitive market; therefore, being aware of market trends, and staying a step ahead of competitors is crucial.

Market trends influence the growth of the market and preparing for these trends propels growth of companies. To understand the trends in the non-alcoholic beverages market, speak to our experts.

Trends Analysis in the Non-Alcoholic Beverages Industry

Trends analysis solutions help non-alcoholic beverages companies identify, understand, and adapt to the market trends. It allows companies to compare their performance with the industry average, find the strengths and weaknesses of a firm, and implement necessary changes for any gaps found. It also helps non-alcoholic beverages industry players forecast upcoming trends and efficiently strategize to stay ahead of the market. Leveraging Infiniti’s trends analysis solutions can assist non-alcoholic beverages companies by identifying current and significant trends influencing the market. These solutions also help companies develop the ideal approach toward adapting to changing market trends.

As the world recovers from the COVID-19 crisis, the demand for health and wellness products, delivery services, and eco-friendly products in the non-alcoholic beverages market will increase. Leveraging Infiniti’s trends analysis solutions has enabled companies to stay ahead of the trends, and their competition, by forecasting these changing patterns and preparing accordingly.

To gain in-depth insights into how Infiniti’s trends analysis solutions help non-alcoholic beverage industry players stay ahead of market trends, request more information.

Telecom Industry + Market Intelligence Solutions

Market Trend Analysis helps a Telecommunications Service Provider Improve Profit Margins | Infiniti’s Recent Client Engagement

LONDON: Technology and digitization are the most significant factors influencing development across industries. Developing and developed countries alike are highly dependent on the tech and telecom industries. This has led to massive growth for the telecom industry. However, industry players face one major challenge that could falter their growth. What could be a challenge in a growing market? The answer is market trends. As trends change, the market changes, which is why it is crucial to stay ahead of market trends at all times. Infiniti’s industry experts advise market trend analysis solutions to grow companies in an evolving market such as the telecom industry. Market trend analysis enables companies to identify, forecast, and strategize for current and upcoming market trends. To further understand the importance of market trend analysis, and gain a competitive edge, request a free proposal.

“The wave of changes relating to smart cities, IoT, and 5G connectivity are creating new and better opportunities for companies operating in the telecom industry as well as other related market segments. The challenge here lies in identifying telecommunications industry trends and capitalizing on opportunities to stay relevant in the future,” says an industry expert at Infiniti Research.

Business Challenge:

The client is a multinational telecommunications service provider based out of Ireland. In the highly competitive telecommunications market, the client was struggling to gather relevant data regarding current and coming trends in the market. The client sought to achieve sustainable growth by focusing on developing trending services and needed to be flexible to adapt to market changes. To achieve this, and identify growth opportunities in the market, the client partnered with Infiniti’s industry experts to leverage their expertise in offering market trend analysis solutions.

Market Trend Analysis

Our Approach:

Infiniti’s experts employed a strategic approach to help the telecommunications service provider. This approach included the following:

  • Comparing the client’s current behavior and dominant patterns of the market over time to identify consistent results
  • A detailed assessment of target customer behavior to develop a strategy to better communicate with customers
  • Analyzing competitor weaknesses to help the client offer products and services to fill market gaps
  • Monitoring the client’s business performance over an extended period to refine business decisions and strategies
  • Gain a comprehensive understanding of market trend analysis engagement by reading the complete article here.

Business Outcome of the Market Trend Analysis:

With Infiniti’s market trend analysis engagement, the client gained in-depth insights into the telecommunications market, consumer preferences, and the macroeconomic environment of the company. The client was also able to identify strengths and weaknesses in their business, cut down costs, and leverage effective strategies. The engagement provided sufficient evidence for the client to achieve business success and be well-informed on market trends. Additionally, the telecommunications service provider was able to improve its profit margins substantially, which resulted in £7 million potential annual savings.  For more in-depth insights into the effect of market trend analysis solutions in the telecom industry, speak to our experts.

Flexible Packaging Market + Market Trends Analysis

The Flexible Packaging Market: Breaking Down Market Trends with Thought Leader Insights

The flexible packaging market has witnessed steady growth over recent years. As the demand for lightweight and aesthetically pleasing packaging rises, the market continues to grow. Increasing urbanization, population, and need for convenience are other crucial factors contributing to the growth of the flexible packaging market. In recent years, convenience, aesthetics, and mass production have been essential factors in increasing consumer satisfaction. Urbanization, particularly in the APAC region, and an increase in population has also led to higher demand for on-the-go, easy-to-use packaging.

Food is the largest end-use industry in the flexible packaging market and was one of the earliest industries to adopt flexible packaging. Due to this change, the industry has seen continued growth over recent years, as demand for convenient packaging for ready-to-eat packaged food, snacks, and frozen meals increased.

The flexible packaging market continuously experiences and witnesses a variety of market trends. These trends change as time, technology, and consumer preferences advance. More recently, issues of environmental safety, increasing innovation, convenient shopping habits, and changes in consumers’ demands have impacted the market.

These are continually evolving and changing trends that can be incredibly challenging for companies since they require change, innovation, and preparation to overcome efficiently. Therefore, many top market players leverage expertise on market trends analysis. This analysis allows companies to stay ahead of the trends and their competitors. In this article, Infiniti’s research experts answer questions regarding the most prominent trends in the flexible packaging market, while also highlighting the importance of market trends analysis for market players.   

The flexible packaging market is expected to grow in the coming years. To efficiently forecast and develop strategies for this market growth, request a free proposal.

Q&A: Flexible Packaging Market Trends        

How does the growing demand for sustainability affect the flexible packaging market?

Contrary to popular belief, the demand for sustainable packaging is a positive factor for the flexible packaging market. Rising concern regarding the environmental crisis and the technological developments in the field of sustainability has led to a steady increase in the demand for sustainable packaging over recent years. The rigid-to-flexible packaging conversion was a significant change in the market, and sustainable packaging is the next significant conversion.

Recyclable, bio-degradable, and cost-effective packaging solutions are being rapidly developed. This allows companies to reduce costs, keep customers satisfied, produce eco-friendly products, and reduce waste. Major brands across the globe are working towards developing sustainable packaging solutions. With initiatives such as these, the conversion to recyclable packaging will be faster and will act as a significant growth driver in this market.

What role does the food industry play in the flexible packaging market?

Food is the largest end-use industry in this market. There has been a recent, substantial increase in demand for ready-to-eat and on-the-go foods. As countries urbanize and populations increase, there is a higher need for convenient products and efficient processes. For instance, a flexible plastic pouch packaging helps consumers save space, time, and reduce waste, as opposed to rigid packaging of any form.

Processed fruits and vegetables, as well as baby food, are expected to outperform other segments of flexible food packaging. With the adoption of sustainable alternatives in flexible packaging, food packaging companies are likely to increase their use of flexible packaging. Sustainable packaging allows for a longer shelf-life, better aesthetic appeal, and higher consumer demand.

How crucial is innovation in the flexible packaging market?

With the increasing demand for eco-friendly and sustainable packaging, the flexible packaging market is constantly innovating. Developing efficient and cost-effective sustainable alternatives is crucial to the growth of the market. Additionally, plastic pouches are the most prominent segment in flexible packaging due to their high flexibility, ease-of-use, and light weight. Recently, there have been various innovations in plastic pouches. Tear notches, spouts, and resealable closures are the characteristics developed and modified the most.

Advances in manufacturing technology to lower production costs and increase the speed of production lines are essential for the growth of this market. Without innovation, growth in flexible packaging will stagnate. Constant innovation helps companies improve operations, understand market trends and challenges, and, most importantly, increase customer satisfaction.

How has a high demand for convenience changed the flexible packaging market?

As convenience becomes a necessity, consumers are searching for the most efficient alternatives to shopping from small grocery stores. Recently, supermarkets have become the preferred mode of shopping for consumers in the United States, due to the availability of multiple products in one area. Companies produce and deliver large inventory to supermarkets across the country, and this translates into a need for a high volume of flexible packaging.

Further, eCommerce has become a crucial focus for almost every industry due to the high level of convenience it provides. The food industry is one such industry, and flexible packaging allows for low-cost manufacturing, accessible transportation, and longer shelf-life. The growth of supermarket shopping and eCommerce has led to an increased need for flexible packaging across industries.

Gain further in-depth and exclusive market insights by speaking to our industry experts.

Market Trends Analysis in the Flexible Packaging Market

These trends have transformed the flexible packaging industry over recent years. As technology, consumer preferences, and sustainable packaging continue to change, so do the trends that influence the market. Market trends analysis allows flexible packaging companies to forecast, identify, and understand the current and upcoming trends in the market to grow efficiently. Understanding market trends will enable companies to strategize and produce according to current or forecasted demand, minimize customer attrition, and stay a step ahead of competitors.

Infiniti’s market trends analysis has helped prominent flexible packaging market players exceed their revenue goals, sign deals with top players, and innovate effective alternatives. As the flexible packaging market continues to grow, staying ahead of the curve is becoming a necessity. Market trends analysis enables customers to stay ahead of the curve, their competitors, and consumers’ changing preferences.

To understand market trends analysis solutions, and the upcoming trends of the flexible packaging industry, request more information.

Consumer Electronics + Market Trend Analysis

Disruptive Trends Shaping the Consumer Electronics Market

Consumer electronics is an ever-changing and evolving market. As technological advancements continually enter the market, consumer electronics must adapt and adjust to fulfill customer wants and needs. As companies struggle to cope with this fast-paced market, industries attempt to analyze current trends and forecast coming trends in the market.   

With the arrival of smart TVs, smart speakers, and other technologies that allow for connected consumer electronics products, consumer demands have changed. Convenience and ease are of utmost importance to consumers. With fast-paced, hectic lives, the convenience of smart devices is unparalleled. While the advancements are brilliant for consumers, it raises challenges for the consumer electronics companies in the market.

It is crucial for consumer electronics companies to forecast, understand, and prepare for the ever-evolving market trends. Many companies are approaching market research firms to leverage their market trend analysis solutions. To forecast the changes in consumer behavior and market trends, and successfully stay ahead of them.

With the incorporation of augmented reality in smartphones and the development of 3D sensing cameras and AI chips, developers can build more powerful AR experiences in commonly used devices. Other innovations and trends such as these are influencing significant change in the consumer electronics market. In this article, Infiniti’s industry experts highlight the key market trends affecting the consumer electronics market.

In this fast-paced market, it is essential to understand the trends and innovations that are influencing the market growth. Speak to our experts to learn more about the key market drivers and trends.

Consumer Electronics Market Trends

In a market as fast-paced and highly demanded as the consumer electronics market, it is vital for companies always to stay a step ahead. The best way to achieve this is to be aware of the current and upcoming trends in the market, and how they influence companies and products. Therefore, our experts have listed the following three key trends in the consumer electronics market:

Smart Speakers and Displays

Convenience is essential to consumers everywhere. Be it individual consumers or businesses, smart TVs and smart speakers help conserve time, and are used by consumers of any age level or technological adeptness level. With quick access to various platforms, such as Netflix and Youtube, and connections to Amazon and Google software ecosystems, consumer demand has risen exponentially over recent years. For consumer electronics companies, this translates into prioritizing smart devices as per consumer demand.

Smart homes

With a rise in voice control functionality in various home appliances, smart homes are becoming extremely common. Amazon Alexa and Google Assistant are connected to most home appliances through wi-fi. Devices such as vacuum cleaners, printers, and even lights, can be easily controlled with these software ecosystems. Voice control is also now being integrated with smart TVs. Consumer electronics companies must aim towards creating devices and electronics that integrate with these software ecosystems and smart homes efficiently. Consumer convenience must be the primary focus of all companies, to grow successfully in this market.

Wearable Devices

As technology develops to be easy-to-use and convenient for consumers, wearable devices have become a commonality. In professional and leisure settings, wearable devices allow immediate access to various platforms and interfaces. If appropriately integrated, wearable devices can enable further access to smart homes. Wearable devices are continually evolving and developing, and consumer electronics companies must aim towards creating more appliances and electronics that integrate with this booming trend. Offering mid-tier and lower-priced devices would also help consumers and increase demand.

Consumer Electronics + Market Trend Analysis

These are the three major trends that are currently influencing the consumer electronics market. Get more information and in-depth insights into these market trends today.

The Role of Market Trend Analysis

In the consumer electronics market, trends change at a fast pace. While the trends discussed above may be crucial to the market currently, a new technological development, other advancements can improve the growth and the direction of the market majorly within months. To always stay ahead of these changes, companies must leverage market trend analysis solutions. Infiniti’s experts have detailed the following benefits of our market trend analysis solutions:

  • Identifying Current Trends: Infiniti’s research experts are equipped to provide in-depth insights on current market trends. They are also equipped to guide companies on the ideal steps to be taken, to proliferate, and increase market share and revenue. Identifying and understanding current trends is the first step towards coping with and growing in a fast-paced market.
  • Forecasting Coming Trends: Our trend analysis solutions can also help forecast trends. It allows companies to strategize and plan development, inventory, and delivery of their products. Additionally, it helps in strategizing for current products, as well as when launching new products. With new trends continually developing, companies need to ensure that they are strategically equipped for changes in demand and consumer buying behavior.
  • Staying Ahead of the Curve: Identifying and forecasting market trends is crucial to growing in a competitive industry efficiently. However, a significant competitive advantage provided by market trend analysis solutions is the ability to compare with competitors and key market players. It can also help identify the gaps and implement the necessary changes.

Market trend analysis solutions can help businesses identify, understand, forecast, and stay ahead of the trends in this market. Request a free proposal to gain an unparalleled competitive insights.

food packaging market

Achieving Savings of $3.2 Million for a European Retailer | Infiniti’s Latest Market Trend Analysis Engagement

Infiniti’s Market Trend Analysis Engagement for a Retail Company

The European retail industry is rapidly evolving as consumer centricity is becoming mainstream. Also, the advent of experiential retailing and personalization is creating huge opportunities for companies in the retail industry. However, these increasing opportunities and innovations in the market necessitate retail companies to stay abreast with market innovations and changes. This is where companies realize the importance of leveraging market trend analysis solution. Infiniti’s market trend analysis solution has helped various retail industry giants to analyze the evolving retail industry trends and respond to the ongoing market changes to meet customers’ needs at a faster pace.

Request a FREE proposal to learn how market trend analysis solution will help you identify the latest trends and innovations in the market.

Business Challenge

The client is a retail company based out of Europe. With shifting consumer preference, increasing technological innovations, and changing dynamics of the retail marketplace, the client was facing difficulties in analyzing the latest retail industry trends and market opportunities. Their inability to respond and innovate according to the latest trends and ongoing market changes resulted in huge financial losses for the company. The company even witnessed an unexpected rise in their customer churn and this further resulted in a dip in their overall sales. The client, therefore, approached the experts at Infiniti Research to leverage their expertise in offering market trend analysis solution.

With Infiniti’s market trend analysis solution, they were also looking to:

Revamp in-store experience – With experiential retailing becoming mainstream in the European retail market, the client wanted to revamp their in-store experience by understanding the latest retail industry trends and customer preferences.

Personalize shopping experience – Personalization has been one of the major retail industry trends that have been on the rise since the past few years. Therefore, with Infiniti’s market trend analysis solution, the client wanted to understand shifts in customer perception of value to personalize the shopping experience for them.

Understand changes in European retail industry – With Infiniti’s market trend analysis solution, the client also wanted to identify market trends in terms of product development and marketing initiatives.

Solutions Offered and Value Delivered

To help the client understand the retail industry trends and market opportunities, the experts at Infiniti Research followed a three-phased approach. The engagement involved analyzing the latest innovations in the European retail industry, understanding how the client’s competitors adapted to evolving trends and market changes, and identifying the needs of target customers.

The insights obtained from Infiniti’s market trend analysis solution helped the client to understand the latest changes and market innovations taking place in the European retail market. Also, the client was able to understand how customers reacted to these evolving trends in the market. Infiniti’s market trend analysis solution also helped the retail company to understand how their competitors were adapting to these market changes and innovations.

With Infiniti’s market trend analysis solution, they were able to respond to the ongoing market changes and revamp in-store experience to attract customers. Furthermore, understanding the demands and requirements of their customers helped the client to personalize the shopping experience for them. Also, the client was able to understand the potential demand for their products and identify attractive investment opportunities.

With Infiniti’s trend analysis solution, the client was able to enhance sales, reduce customer churn rate by 44% and achieve savings of $ 3.2 million in a year.

CONTACT US to know how our market trend analysis solution will help you identify trends in terms of product innovation, competitor product features, and marketing approaches.

Retail Industry Trends 2019

TOP RETAIL INDUSTRY PREDICTIONS FOR 2019

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Trend analysis

Infiniti’s Trend Analysis Engagement Helped a Telecom Service Provider Implement a Flexible Plan to Predict Future Business Projections

The telecom industry is witnessing a positive growth and will continue to grow further in the future. The wave of changes relating to smart cities, IoT, and 5G connectivity are creating new and better opportunities for companies operating in the telecom industry as well as other related market segments. The challenge here lies in identifying telecommunications industry trends and capitalizing on opportunities to stay relevant in the future.

Are you wondering how companies in the telecom industry can adapt themselves to the requirements of the new age? Our experts believe that telecom service providers can continue to achieve high growth through trend analysis engagement. Request a FREE brochure to gain more insights into our services portfolio.

Business Challenge

The client is a multinational telecommunication service provider based out of Ireland. Owing to the intense telecom market competition, the client was looking at partnering with a market research firm like Infiniti Research to leverage our expertise in offering market trend analysis solution. The client wanted to analyze new growth opportunities in 2019, by performing an analysis of past and current market behaviors.

Other challenges faced by the client were:

  • The client was facing predicaments in gathering relevant data relating to telecommunications industry trends and adopting the latest technology. Due to this, they were lagging when compared to their peers.
  • The saturation of revenues for voice services along with the developments in mobile communication in the past decade necessitated the client to develop robust broadband services while tackling the challenges of cost and traffic. With this, the client realized the need to understand the trends in the telecommunication industry to achieve sustainable growth by focusing on developing trending services rather than traditional services.
  • Struggling with decreasing revenues, the client was forced to make tough business decisions. With Infiniti’s trend analysis solution, they needed to be flexible enough to quickly adapt to the market changes.

Solutions Offered and Value Delivered

The market trend analysis engagement followed these phases:

  • The initial phase of the trend analysis engagement involved the process of comparing the client’s current market behavior and dominant patterns of the market over time to identify consistent results.
  • The next phase of the engagement involved conducting a detailed assessment of target customer behavior to develop the best possible strategy for communicating with customers.
  • The third phase of the trend analysis engagement involved analyzing competitor weaknesses to help the client differentiate themselves by offering products and services to fill gaps that their competitors have not addressed.
  • In the final phase, by monitoring the client’s business performance over an extended period, our experts were successful in gathering useful information on market trends. This data was then used to refine their business decisions and strategies.

With insights gained from trend analysis engagement, the experts in Infiniti Research developed a strategy to respond to the rapid changes in the market in line with the client’s business goals. With Infiniti’s trend analysis engagement, the client also gained in-depth insights into the telecommunications market scenario, consumer preferences, and the macroeconomic environment of the company. Market trend analysis turned out to be a strategic solution for understanding the market maturity and gauging the future market potential along with the client’s overall market position.

By leveraging Infiniti’s trend analysis solution, the client was able to cut down costs and implement a flexible resource ramp-up or ramp-down plan based on future business projections. Infiniti’s trend analysis engagement also helped the client to identify key business areas where they were underperforming and areas where their business was performing well. With this, they were able to leverage effective strategies and achieve business success. The solutions also provided sufficient evidence to make well-informed business decisions.

CaptureWith Infiniti’s trend analysis engagement, the client was able to quickly adapt to the market changes and improve their profit margins by 13%, which subsequently resulted in £7 million potential annual savings.

For staying competitive in the market, businesses must make crucial decisions, possess in-depth knowledge of market trends, and key developments. Our trend analysis engagement can help you achieve these business goals. Request a FREE proposal to know how.

Importance of Trend Analysis

Market trend analysis helps businesses understand how well their business has performed and predict where current business operations and practices will take the company in the near future. If done well, a trend analysis solution will help companies develop ideas about how they can mitigate challenges and develop strategies to move their business in the right direction. With insights gained from trend analysis engagement, companies can make well-informed decisions around their long-term business strategies. By evaluating the financial performance trends, companies can determine whether they are managing their investments wisely.

Telecommunications Industry Trends

TELECOM INDUSTRY TRENDS AND TRANSFORMATION PRIORITIES FOR 2019Why partner with Infiniti Research?

Established in 2003, Infiniti Research is a leading market intelligence solutions provider, specializing in offering smart solutions to address your business challenges. With 15+ years of expertise, Infiniti Research has been instrumental in presenting a complete range of competitive intelligence, strategy, and research services for over 550 businesses across the globe.

Infiniti’s trend analysis solutions have helped many companies not only identify the market changes but to stay ahead of them. Also, Infiniti’s market trend analysis engagement has helped firms stay abreast of market changes and fluctuations and adapt to them quickly.

Trend analysis engagement can help you develop better strategies and gain a competitive edge in the market. Wondering where to start? Our experts can help. CONTACT US today!

Market research

Infiniti’s Market Trend Analysis Solution Helped a Fashion Retailer to Keep Abreast of the Changing Market Trends and Meet Quarterly Sales Target

As the lines between digital and physical shopping experience blur in the retail industry, retailers need to offer a consistent buying experience across channels, both online and offline. Also, as trends change rapidly, retailers who do not have an in-depth understanding of the recent trends in the market can fall behind. Considering that fashion retail businesses run mostly on trends, fashion retailers must leverage market trend analysis. Today, successful retail businesses rely on latest trends and key shifts to make key business decisions. Market trend analysis solutions help organizations to not only identify the changing market trends but also to stay ahead of them.

Understand the latest trends and key shifts in the fashion retail industry. Request a FREE brochure to gain more insights into our services portfolio and their importance for your business.

Business Challenge 

The client is a fashion retailer based out of the United Kingdom. With the business world moving faster than ever before, the client faced several challenges when it comes to keeping up with the evolving market trends. Also, with their inability to understand the key shifts in the industry, the client encountered an unexpected quarterly drop in sales. Even the foot traffic fell as customers started moving to different retailers that offer online shopping options and lower cost offerings. With this rapid decline in the sales rate, the client had to close stores in Southern parts of the UK and they also faced a social media backlash.  The company encountered nearly £ 4.7m of losses in the profit margins.

To tackle the industry challenges, the client approached Infiniti Research for a solution. With Infiniti’s market trend analysis solution, they wanted to identify future market trends and capitalize on new acquisition targets. Also, by leveraging Infiniti’s market trend analysis solution, the client wanted to innovate their product offering to meet the market demands and make up for the lost sales.

Solutions Offered 

To help the client tackle the industry challenges. the experts at Infiniti Research conducted a detailed analysis of the fashion retail industry and the key competitors of the client. Also, the experts helped the client prepare a well charted out comparison between their product offerings to that of their top competitors. The experts also provided the client with a detailed report on all the market trends in the fashion retail industry.

With Infiniti’s market trend analysis solution, the client was able to compare their performance with the industry averages. Also, the client was able to analyze how their competitors were using the latest market opportunities to their advantages. Analysis of the latest market trends helped the client make better decisions on their product positioning and marketing strategy. The client was also able to analyze the statistical market data and customer buying patterns over a definite time period in order to generate valuable insights for strategizing and forecasting future business plans.

Business Outcome 

With Infiniti’s market trend analysis solution, the client was able to:

  • Enhance foot traffic by providing discounts and offers
  • Enhance their sales rate within one year
  • Meet quarterly sales target and enhance their profit margins
  • Innovate their product offerings to enhance customer experience
  • Improve the count of their social media followers by 67%

Today, market landscapes change faster than ever, making it essential for businesses to understand the market curve in order to gain a winning edge. Request a FREE proposal to know how our market trend analysis solution will help you gain in-depth market insights.

What is market trend analysis?

Market trend analysis deals with analyzing statistical market data and behavior over a definite time period. Market trend analysis helps businesses gain valuable insights for strategizing and forecasting future business plans. Also, by understanding how a potential growth driver has developed over time and how is likely to develop in the future, businesses can determine market opportunities and customer preferences. Furthermore, it also helps predict the direction that the market will take in the future.

Importance of Market Trend Analysis

Trend analysis plays a vital role in improving business by:

  • Identifying areas where the business’s performance exceeds expectations so that success can be duplicated
  • Identify and analyze areas where the business is underperforming so that necessary and timely action can be undertaken to bring the performance on the track
  • Acting as evidence for informed decision making

Knowing how your industry is influenced by the latest market trends is essential. Don’t you agree? If yes, CONTACT US to leverage our market trend analysis solution.

Competitive Pricing

Infiniti’s Trend Analysis Engagement Helped a Manufacturing Firm Enhance Marketing Returns and Optimize Service Offerings

Business Challenge 

Currently, several tech and digital trends including the Industrial Internet of Things, robotics, and AI are delivering efficiencies and new opportunities for companies in the manufacturing industry. Owing to the advent of such manufacturing industry trends and advancements in technologies, companies in the manufacturing industry will need to constantly innovate their products offerings to meet future trends and newer technology demands. Moreover, these rapidly changing manufacturing industry trends demand the need to develop new strategies and invest in technology to gain a stronger foothold.

With the business world moving faster than ever before, the client, a manufacturing firm in Ireland experienced constant challenges when it comes to keeping up with the evolving manufacturing industry trends. Also, the client noted an unexpected drop in their company’s sales, revenues, and profits as they lacked the capabilities to identify emerging industry trends and market changes. Thus, with the aid of Infiniti’s market trend analysis engagement, the client wanted to analyze the market trends and market opportunities. Moreover, with the aid of Infiniti’s market trend analysis engagement, the client wanted to identify whether there would be a spike or decline in business activities in the near future to accurately develop their business goals and marketing plans accordingly.

Understand future trends and key shifts within the manufacturing industry with Infiniti's trend analysis solution. Request a FREE brochure to learn more about our trend analysis solutions.

Solutions Offered 

Our market research experts conducted in-depth market surveys and used market trend analysis techniques to uncover new manufacturing industry trends and methodologies to support the client’s business growth. Based on the data obtained from Infiniti’s market trend analysis solution, the client was able to create a new business plan to effectively market their products to the target customers. The developed market trend analysis engagement also empowered the manufacturer to identify future trends and capitalize on new acquisition targets.

Moreover, with the aid of Infiniti’s market trend analysis solution, the client was able to make a well-charted out comparison between their company and competitors. The trend analysis solution also helped the firm to compare their company’s performance with the industry average.

An analysis of all the future trends in the manufacturing industry including, IIoT, robotics, and AI helped them constantly innovate their service offerings to meet the current demands. In addition, the client was able to make better decisions on their marketing strategy which enhanced the company’s marketing ROI by 14%.

Knowing how your industry is influenced by emerging market trends is essential for staying competitive. Request for a FREE proposal to know how our trend analysis solution can help your business.

What is trend analysis? 

Identifying precisely where your brand sits in consumers’ mind is always useful. With the aid of market trend analysis, businesses can better understand how and why the brand needs an alignment. Trend analysis methods are commonly used to analyze the statistical market data and behavior over a definite time period in order to generate valuable insights for strategizing and forecasting future business plans.

CONTACT US to leverage our trend analysis solution.

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