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Market size analysis

Market Size Analysis Enhances Market Share and Business Stability for a European Automotive Major

Market Size Analysis for an Automotive Major

The European automotive industry is undergoing a period of tremendous transformation, triggered by development in emerging markets, the accelerated rise of new technologies, and the entry of new players. The fast pace of market changes have reshaped the automotive industry landscape and transformed customer behavior and expectations. Moreover, European automakers have also been forced to find new ways to get closer to customers and enhance market share. This necessitates automotive companies to expand their business to a new market and unlock new revenue streams. Therefore, companies are partnering with firms like Infiniti Research to leverage their expertise in offering market size analysis solutions. Infiniti’s market size analysis solutions have helped businesses to stay updated with recent market developments and analyze the market drivers and barriers for making strategic market expansions plans.

4 MAJOR ROADBLOCKS TO SUCCESS IN THE AUTOMOTIVE INDUSTRY

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Business Challenge

The client is a leading automotive company based out of Europe. The client was looking to expand their base of operations to the Midwestern United States. Hence, before investing huge capital into the project, they wanted to gain detailed insights into the market size of these regions by analyzing factors such as sales volume, potential customers, and sales revenue. With Infiniti’s market size analysis solution, the client also wanted to gain detailed insights on market opportunities, entry barriers, and risks to develop a well-informed business plan for market expansion.

Solutions Offered and Value Delivered

To help the client tackle the industry challenges, the experts at Infiniti Research conducted a market size analysis. The engagement followed a three-phased approach.

In the initial phase of the market size analysis engagement, the experts conducted interviews and discussions with key stakeholders in the automotive industry. This helped them analyze the developments in the US automotive market and key strategies adopted by market players. In the next phase, the experts analyzed market drivers and trends and estimated the compound annual growth rate (CAGR) of the automotive products in the target geographies for the next five years. The next phase of the market size analysis engagement was identifying the market size for the region and developing a market entry strategy. The devised business plan, which included detailed information on the client’s business goals, budgets, major action items, and timelines served as a blueprint that helped the client to expand the scope of their business.  

The insights obtained from Infiniti’s market size analysis solution helped the client to gain a better understanding of the US automotive market and identify untapped market opportunities. Market size analysis further helped the client to identify the best route to market to reach their target segments. With our solutions, the client was able to successfully establish their operations in the US market and achieve a higher market share. Furthermore, with Infiniti’s market size analysis solution, the client was able to exceed their revenue expectations within a course of two years. Also, the market size analysis solution helped the automotive company to enhance their market share by 17%.

Request a FREE brochure to gain more insights about our services portfolio and learn how market size analysis solution can help businesses estimate the market size and take strategic business decisions on market entry and expansion.

What is market size analysis?

Market size analysis is defined as the process of estimating the demand for a product or a service in a particular market. Market size estimation is also a key component of any strategic marketing planning. Additionally, gathering data on the size of the target market allows businesses to evaluate opportunities and accurately plan their marketing approach and investments.

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Decoding the real importance of market intelligence services in 2019

Expansion is the sign of a healthy business. And with the aid of market intelligence services, business expansion is no longer a distant dream for emerging companies. 

Recruiting more staff, expanding into new markets, and building industry reputation are all exciting developments that come with growth. But in today’s competitive market space, growing businesses face a host of different challenges. As the company grows, business leaders start realizing that there is no “one size that fits all” approach – every new opportunity and problem will eventually start demanding different solutions. What worked a year back may not work this year and may not be the best approach. Identifying and mitigating challenges associated with market entry is essential if the business is to survive. Effective leadership will help business leaders make the most of existing opportunities but leveraging market intelligence services can unlock the doors to a lucrative new market segment.

With the rising pressure to sustain profitability and brand image in the market, companies have started facing the need to outpace their opponents when it comes to retaining and acquiring new customers. There’s nothing more depressing to the stakeholders than slow sales or high competition. Companies of today need to be on their toes and constantly think about ways to attract, serve, and retain their customers. Consumers change with every generation and companies need to be agile enough to serve the market as it stands in any given year. Whether you’re in the healthcare, automotive, manufacturing, or retail industry, market intelligence services are still essential for survival. With that being said, let’s take a look at what is market intelligence below and how it can take your business to the next level. (more…)

IR24

Top 4 Strategies Retailers Must Follow for Better Reverse Logistics Management

Reverse logistics management is a multilayered and nuanced process that presents a manufacturer with several challenges including tracking routing status and warranty, beefing up analytics, analyzing target market, handling suppliers and contractors and driving efficiency in repair processes. Market size analysis for any reverse logistics process has become even more challenging due to rapid growth in the number of customers and their rapidly changing behavior.

If the target market is not analyzed properly, reverse logistics management fails and businesses fail to provide customer satisfaction. Additionally, it increases resource investment levels and storage and distribution costs. Therefore, it is important for the reverse logistics businesses, especially e-commerce, to understand that with the increasing volume of returns, they need to have a proper market analysis mechanism in place.

At Infiniti Research, we understand that better reverse logistics management can act as a sort of asset recovery for manufacturers, so they can extract as much value from the product as possible, providing the second return of investment. And to help companies in careful market size analysis and better reverse logistics management, our team of experts has highlighted four best strategies that can help market players to become global leaders.

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Strategies for Better Reverse Logistics Management

Strategy #1: Adopt new repair and return policies

With retail facing an immense number of returns today, generous return policies have become a competitive necessity. Retailers are also taking better and more steps to reduce the abuse of those policies like Amazon customers who have returned too many items have had their accounts closed without any warning. Both retailers and manufacturers also need to empower customer service associates to make returns more efficient.

Strategy #2: Better collaboration with retailers

Manufacturers and retailers need to take a closer look at their vendor agreements. While the price has often been a matter of dispute, many are re-evaluating their policies of return. For big products like furniture and electronic items, returns are a major issue. So, good collaboration between the supplier and retailer is the need of the hour for better reverse logistics management.

Strategy #3: Optimize your reverse logistics process with data

Manufacturers and retailers both should look for new platforms and third-party partners to sort, resell, process or dispose of items to have better reverse logistics process. With the help of data, return processing becomes cheaper and partners can easily liquidate and handle the inventory. Many manufacturers are now using sensors, IoT, and connectivity to monitor, troubleshoot or repair products in the field and minimize the need for consumers to send products back. Also, they are designing their connected products with software and operating systems that can be trouble shooted or updated from anywhere. Some of the manufacturers and retailers are also using easy-to-replace components and hardware that can be sent to consumers for self-repair. Data they track can include the condition of the products, the volume of returns, and the reason for return along with the percentage of sales.

Strategy #4: Rethinking transportation and logistics

One strategy that suppliers can use today for better reverse logistics management and to reduce costs and improve efficiency is to combine delivery and pickup. With the increasing number of consumer purchasing online, the volume of returns has increased. It is likely that firms in the logistics industry will need to address the growing number of returns by finding drains where they can resell slow-moving and returned product.

Continue reading to know more about how to improve the reverse logistics process or request for more info below

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Craft Beer Market Size Analysis: An Infiniti Research Success Study

Case Overview

A well-renowned craft beer manufacturer wanted to evaluate the market opportunities for their products in five countries, which also involved market analysis and size estimation of the global craft beer market. As a result, the craft beer market player approached Infiniti to help them overcome their predicaments. 

Client Profile

The client – a leading craft brewing company headquartered in the United States

Predicaments

The craft beer market client wanted to gain insights into their revenue geGet More Infonerating capacity by covering both the historical progress of the market and forecast the future development prospect. The client was also facing segment classification incompatibilities between the company and the general market because of insufficient market knowledge about specific segments.

Solutions Delivered

With the help of Infiniti’s market analysis and size estimation techniques, the craft beer market player devised a unified top-down and bottom-up approach with a judgmental bootstrapping method to derive the installed base, and a numerical extrapolation method to derive the market size and growth of the relevant product segments.

About Infiniti Research

Infiniti Research is a leading provider of actionable market intelligence and advisory solutions that help global organizations in entering, competing, and capturing maximum market size potential. Our researchers have a wide-ranging experience in deep dive custom research and consulting for over 100 Fortune 500 companies and numerous small and medium-sized companies across several industry verticals.


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IR26

Market Size Analysis Helps a Leading Business Telephone Systems Manufacturer to Derive the Size and Growth of their Product Segments

New technologies like the Internet of Things (IoT), virtual reality (VR), augmented reality (AR), and microservices necessitate that business telephone systems manufacturers realign their business strategies and restructure themselves. Click To Tweet

Globally, business telephone systems manufacturers are facing huge challenges. On one hand, there is a shortage of growth in systems, particularly in mature countries. Developing markets are also seeing decreasing growth rates and lower voice average revenue per user. On the other hand, mobile data is the new frontier, but while volumes of applications and data are exploding, revenues are not. Business telephone systems manufacturers are also facing pressures to make upgrades to their infrastructure and increase focus on providing systems that can offer high quality, reliable, and affordable service. As a result, telephone systems manufacturers must implement several operational and technical innovations to meet customer expectations.

Business IssuesRequest Proposal

  • The client: A global telephone systems manufacturer

The client – a leading telephone company based out of the United States. The telephone systems manufacturer wanted to assess market opportunities for its products in three countries, which involved sizing and forecasting the fixed-line broadband market and the specific markets for its products. Additionally, the client was facing complexities in segmentation, technology, end-use application, and customer type besides data availability issues.


Market Size Analysis Benefits for Telephone Systems Manufacturers?

Market size analysis helps business telephone systems manufacturers to find new market niches, add values to their data, operate more efficiently, and minimize risks across geographies.  Market size analysis is also a key component of any strategic marketing planning. Information on the size of the target market allows businesses to evaluate opportunities and accurately plan their approach and investments.


Summary of our market size analysis solution

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Client Journey

The market size analysis experts at Infiniti Research customized a comprehensive research method, which delivered valuable insights on technological advancements, market requirements, geographical target regions, and future enhancement possibilities. Additionally, the experts also compiled information across a wide array of exclusive sources to help the business telephone systems manufacturer derive the size and growth of the relevant product segments.

The Solution Benefits and the Business Impact

With the help of Infiniti’s market size analysis engagement, the business telephone systems manufacturer thoroughly comprehended the environmental factors involved, including politics, regulations, technology, economics, demographics, social factors, and behavioral factors. Knowledge of these factors led to the modeling of households’ affordability levels, telecom carriers’ investment capability, and statistical analysis of key macroeconomic variables to provide a base set of figures on the potential market size.

Furthermore, the client devised a combined top-down and bottom-up approach with a statistical extrapolation method to derive Get More Infothe installed base, and a judgmental bootstrapping method to derive the size and growth of the relevant product segments.


Business Telephone Systems Future

Manufacturers are working toward offering cloud-hosted business telephone systems to businesses of all sizes, in all industries. This helps businesses satisfy customers and clients better, improve communications, and save significantly on telephone system costs at the same time.


A must-read case study for strategy experts and decision makers looking to develop a deeper understanding of the global business telephone systems market

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IR13

Specialty Chemicals Market Size Forecast: An Infiniti Research Case Study

With lower returns on investment and a more competitive market, specialty chemicals companies face unique roadblocks and must find new ways to grow. Click To Tweet

Over the last few years, the global specialty chemicals market has experienced inferior profitability rates within a more competitive environment. With the rising standards of living in many developing countries and swift growth of new technologically advanced financial prudence, the center of gravity of the global chemical industry is shifting. Moreover, as traditional companies are facing increasing pressure from local players and rival producers trying to seize a larger share of the global specialty chemicals market, new market entrants across the globe must find new ways to compete and grow. Additionally, specialty companies are dealing with an ever-increasing array of decisions and in many occasions are attempting to apply methods, processes, and tools that were developed in the era of lesser complexity. Furthermore, the inability to Request Proposalcope with the current complexity is resulting in higher costs, more unforeseen consequences, and lost opportunities for specialty chemicals companies.

Business Issues

  • The client: A specialty chemicals market player

The client – is an American chemical, biotechnology, and life science company. The company is headquartered in St. Louis, United States and has operations in over 40 countries. The specialty chemicals producer wanted to understand the market opportunity for marine outboard motor fuel additives in five countries. A market size forecast was needed as part of that strategic assessment. Lack of available data on the specialty chemicals product being investigated was the primary challenge. Additionally, incompatibility between the statistics available and a segmentation that would be meaningful to the specialty chemicals producer also created challenges in terms of how to adapt and utilize the available public domain data.

How Can Market Size Forecasting Help Specialty Chemicals Companies?

Market size forecasting is a key component of any strategic marketing planning. Knowledge of the size of the target market allows businesses to fully assess opportunities and accurately plan their approach and investments – wisely. Market size forecasting also helps specialty chemicals companies find new market niches, operate more efficiently, add values to their data, and minimize risks across geographies.


Summary of our market size analysis solution

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Client Journey

The market size forecast experts at Infiniti Research compiled information across a wide array of exclusive sources to help the specialty chemicals producer understand the market opportunity for marine outboard motor fuel additives. The experts also followed a comprehensive research method, which delivered valuable insights on technological advancements, geographical target regions, market requirements, and future enhancement possibilities

The Solution Benefits and the Business Impact

With the help of Infiniti’s market size forecasting engagement, the specialty chemicals company gained insights into the statistics available from relevant boating, marina and shipping associations. This allowed the them to cross-check and verify the total number of registered boats and establish base numbers for outboard motors. Additionally, vital assumptions and ratios relating to how additives are used in different types and sizes of the outboard motor, as well as the typical usage of different types and sizes of theGet More Info boat during a year were derived to help the client understand the market opportunity for marine outboard motor fuel additives in five countries.


Specialty Chemicals Market Future

Specialty chemical companies across the globe are facing perilous intersections of their own making. Business sectors will have to subsist with managing the unavoidable commoditization process. Companies that first succeed in identifying and analyzing the key components of their product lines and the nature of the businesses they possess will have a major role in shaping up the global specialty chemicals market.


A must-read case study for strategy experts and decision makers looking to develop a deeper understanding of the global specialty chemicals market

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Why Keeping Tabs on Your Market Size is Paramount for Business Success

A thorough market analysis is the cornerstone of success for any marketing campaign or expansion efforts made by a company. Resorting to a bleak alternative of ‘guesswork’ or intuition often proves to have adverse effects. The first step in a b2b market analysis is to identify the market size. When the b2b market size is identified, companies can easily determine how to invest in R&D budget for the year.cta ir

What is b2b market size?

B2B market size refers to the number of individual companies in a market who are potential buyers or sellers of a product or service.  In fact, market size is a key component of strategic marketing planning. Market size is a measurement of the total volume (number of buyers) of a given market. Market size is typically depicted in terms of total people or potential sales volume. It is a quantified value of a designated target.

Importance of b2b market size analysis

Having a clear-cut idea of the size of the target market allows companies to fully assess opportunities and accurately plan an approach for investments more wisely. However, a market size calculation alone is not the only factor to be considered while making an investment Get More Infodecision; other research inputs on the strengths and weaknesses, of the competition, anticipated profit margins and return on capital are essential.

Strategies to get your market size formula right

Every researcher aims to attain the maximum accuracy at the lowest cost possible. By being explicit about the facts and assumptions used to generate a market size estimate, we can identify critical factors that need to be addressed in downstream development business planning activities. Let’s take a look at some of the key steps involved in determining the market size of your business:

Adopt a top-down approach

Most businesses start determining the size of the market using a top-down approach. In this technique, companies begin by researching the total market for their product or service. Then a reasonable estimate of their portion of that market is formed, which becomes their available market. Thorough research of the market, the industry, and competitors are the key to accurate estimation. This also involves getting access to and evaluating the figures from various government and trade associations. The market size data is often accurately recorded by government publications. Researchers can also begin by identifying any trade associations, which could be a repository for sales or production statistics.Contact US

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