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Market segmentation analysis

Infiniti’s Market Segmentation Analysis Helped a CPG Company Focus on Lucrative Customer Segments and Drive Profitability

Market Segmentation Analysis for a Consumer Packaged Goods Company

Due to growing ethnic diversity and broadening income disparity, consumers are becoming increasingly heterogeneous in their product preferences. This has severely impacted various market sectors, especially the consumer packaged goods (CPG) sector. With this, the need to identify subsets of a market based on demographics, needs, priorities, common interests, and other physiographic or behavioral criteria is becoming imperative for CPG companies to better communicate with their customer segments. To do so, companies are partnering with firms like Infiniti Research to leverage their expertise in offering market segmentation analysis solution. The insights obtained from Infiniti’s market segmentation analysis has helped various global giants identify the most lucrative customer segments and personalize business strategies for them to achieve maximum profits.

Are you facing difficulties in breaking down your market into targetable groups? Our market segmentation analysis solutions can help. Request a FREE proposal today!

Business Challenge

The client is a consumer packaged goods supplier based out of Germany. The client’s unstructured approach to marketing and promotional strategies resulted in huge customer churn. Also, as the client’s key competitors had already adopted a more focused approach by understanding the needs of their target customers, the client was losing ground to their competitors. Also, the client was not able to meet their customers’ needs and demands. This subsequently increased the customer churn rate by 13%. The client, therefore, realized the need to create small segments comprising of like-minded individuals and devise personalized business strategies to meet their needs. To do so, they approached Infiniti Research to leverage their expertise in offering market segmentation analysis solution.

With Infiniti’s market segmentation analysis solution, they also wanted to:

Better serve customers’ needs and wants – By leveraging Infiniti’s market segmentation analysis, the client wanted to categorize their customers into various segments based on their needs and requirements. By doing so, the client wanted to personalize their marketing and promotional strategies to efficiently serve their customer base.

Increase chances for up-selling and cross-selling – By understanding their customers’ purchasing patterns, the client wanted to recommend other relevant products matching their requirements and increase the chances of up-selling and cross-selling.

Differentiate product prices by segment – As managing customers’ price perception has become important for businesses, the CPG company wanted to differentiate their product’s prices by segments to sustain higher margins.

Attract additional customer groups – By employing a target market segmentation analysis approach, the client wanted to devise targeted marketing plans for different customer segments and differentiate their products according to their customers’ demands.

Focus only on target audiences – The client noted that promoting their products across wide customer segments resulted in huge loses for the company. This even increased the churn rate. The client, therefore, wanted to leverage Infiniti’s market segmentation analysis to identify their lucrative customer segments and focus on personalizing their business strategies for profitable customer segments to achieve maximum profits.

CONTACT US to know how our market segmentation analysis can help you efficiently categorize your customer segments and create compelling marketing and promotional strategies for them.

Solutions Offered and Value Delivered

To help the client segment their customers into various groups, the experts at Infiniti Research followed a four-phased approach to customer segmentation.

  • The initial step of market segmentation analysis involved conducting preliminary research. As a part of preliminary research, the experts conducted customer surveys. The factors such as highest purchased consumer packaged goods, customers’ shopping patterns, and their preferred channels of purchases were analyzed.
  • In the second phase of market segmentation analysis engagement, the experts segmented customers into various categories considering factors such as their age, geography, income, lifestyle, and behavior.
  • The next phase of the market segmentation analysis involved filtering lucrative customer segments from the target market. For this, the experts conducted manual and statistical analysis.
  • The final phase of the market segmentation analysis involved conducting demo marketing and promotional campaigns for the categorized customer segments to gauge the effectiveness of different segments.

The insights obtained from Infiniti’s market segmentation and customer analysis solution helped the client to understand their customers more efficiently and craft compelling marketing and promotional strategies for them. This helped the client to influence their customers’ buying decision. This targeted marketing approach even helped the client to better match their lucrative customers’ needs and attract new customers. Also, the market segmentation analysis engagement helped the client to recommend products to their customers according to their needs and demands. This increased up-selling and cross-selling and further resulted in an increase in the company’s sales rate.

By understanding the needs and demands of specific customer segments, the client was also able to create their own niche products to attract wider customer segments. This further helped the company to utilize their marketing budget on their lucrative customer segments. Also, with Infiniti’s market segmentation analysis solution, the CPG company was able to reduce customer churn and attract new customers.

By leveraging Infiniti’s market segmentation strategies, the client was able to achieve sales growth by 19%.

19% Increase in Sales Rate

Want to gain more insights into the benefits of leveraging our market segmentation analysis solution? Request for more info!

What is market segmentation analysis?

Market segmentation analysis is the process of segmenting customers into smaller groups based on their unique characteristics including age, income, requirements, behavior, and purchasing patterns. Market segmentation helps marketing professionals to personalize marketing and promotional activities for each segment to gain maximum traction. This also enhances customers response rate for products and services.

How to do market segmentation analysis

How to do market segmentation analysis

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Here are some other examples of market segmentation analysis. Read the below articles to know how Infiniti’s market segmentation analysis solution has helped companies across other industries.

https://www.infinitiresearch.com/white-papers/target-market-segmentation-infiniti-research-success-story

https://www.infinitiresearch.com/casestudy/market-segmentation-strategies

https://www.infinitiresearch.com/casestudy/market-segmentation-sporting-goods

Laptop with pen and spiral notebook on desk.

Analyzing Customer Behavior and Enhancing Profitability for a Fast Food Company with the Aid of Market Segmentation Strategies

Market Segmentation Strategies for the Food Industry 

About the Client 

The client is one of the world’s leading fast food store, with more than 77 outlets globally. The company sells high-quality fast food products and beverages, along with a variety of fresh food items.

The Business Challenge 

In the last decade, consumption of fast food has gone up by 20% and continues to tick upwards with each passing year. Despite there is a constant rise in the fast food industry, with customers’ expressing their desire for more wholesome and natural foods, the sales rate have been falling rapidly. Thus, in an approach to earn back customers’ trust, major players are taking an approach towards market segmentation strategies. With market segmentation strategies, major food companies are constantly looking for ways to divide a broad market comprising of prospective customers into smaller sub-groups so that seizing their attention with one marketing strategy is easier.

Business Case: With the rising competition in the market and evolving customer preferences, the client recognized the necessity for a strong targeted marketing approach and better market segmentation strategies to cater to the demands of the global customer base. So, the primary aim of the client was to develop market segmentation strategies that could meet their business goals and objectives. Moreover, with Infiniti’s market segmentation strategies, the client needed to gain a detailed understanding of the different consumer personas to ramp up their marketing initiatives. By leveraging Infiniti’s market segmentation strategies, the client also wanted to understand the importance of market segmentation in analyzing consumer behavior and preferences with regards to their food products.

Inaccurate market segmentation strategies results in wasting up of company resources! REQUEST FREE BROCHURE to learn more about our services and figure out the right target customers to market your products.

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Market segmentation

Market Segmentation: A Key to Success for Pharmaceutical Companies

The idea of dividing a market up into homogeneous segments and targeting each of them with a distinct product or message is now at the heart of marketing theory.

Rising costs and demands for affordable health care continue to challenge the traditional business assumptions and economics of the pharmaceutical industry. Also, this is raising internal development risks, costs, and time requirements for clinical trials. To add to the complexity, pharma markets have become fragmented as providers, patients, physicians, and payers look for focused solutions that have optimal safety and efficacy profits for a narrower population of patients. Additionally, the role of greater transparency, reference pricing, and changes in decision-making are essentially shifting decision-making authority away from individual physicians to healthcare administrators and payers. These dynamics result in the complexity of product decision-making and continue to challenge the effectiveness of traditional commercial models in the pharmaceutical industry. This is where the role of market segmentation comes into play. Market segmentation process enables pharmaceutical companies to move beyond product features and benefits or brand position to see specific needs through the eyes of specific market segments and this is an essential component of success for pharmaceutical companies.

Copy of Copy of banner IR (1)What is Market Segmentation?

Market segmentation is the process of segregating a market of potential customers into segments, or groups, based on various characteristics. The segments created consist of customers who will respond similarly to marketing strategies and who share traits such as similar needs, interests, or locations. The sole objective of the market segmentation process is to be able to design a marketing strategy, mix or program that matches, and is as impactful as possible, for each specific segment. It helps companies spend their marketing and advertising budgets much more wisely. Also, it enables companies to refine their product or service offerings for specific segments. Businesses are more likely to be able to meet the needs of a smaller, targeted segment, and therefore be much more successful.

What are the Different Types of Market Segmentation?

Demographic segmentation

Demographic segmentation is one of the widest and simplest types of market segmentation used. Most businesses use it to get the right set of people to use their products or services. Target market segmentation generally divides a population-based on variables. Demographic segmentation also has its own variables such as gender, age, income, family size, occupation, race, religion, and nationality. This type of market segmentation is most commonly used due to the fact that it has readily accessible information through existing customer relationships and can easily eliminate unnecessary data of the audience with just a few inclusions.

Behavioral segmentation

This is a type of target market segmentation that divides the population on the basis of their usage, behavior, and decision-making patterns. Behavioral segmentation divides your customers by their previous behavior in relation to your brand. It checks parameters including:

  • Previous purchases
  • Awareness of the business
  • Patterns of purchase
  • Usage level
  • Knowledge of the product
  • Rating of product or service

Psychographic segmentation

Psychographic segmentation is a type of market segmentation which uses activities of people, lifestyle, opinions, as well as interests to define a market segment. Psychographic segmentation is very similar to behavioral segmentation. But it also takes into account the psychological aspects of consumer buying behavior. These psychological aspects may be consumers social standing, his lifestyle as well as his activities, interests, and opinions.

Still, want to know more about market segmentation and how it can help companies build robust route-to-market strategies? We’d love to help! Contact us today.

Contact USWhat are the Benefits of Market Segmentation?

Benefit #1: Enhances the focus of the company

Target market segmentation is an effective method to enhance the focus of a firm on market segments. Better focus means better business. This helps in designing campaigns specifically for the target segments and aids in better returns and profitability.

Benefit #2: It boosts competitiveness

Naturally, if the focus increases, competitiveness in that market segment will also increase. This can also help in increasing market share and the chances of a new competitor entering might get low. Additionally, brand loyalty increases. Thus, market segmentation also boosts the competitiveness of a company from a holistic view.

Benefit #3: It helps in market expansion

Market segmentation can help in the immediate expansion of the market of any firm. If your market strategy is based on geography, then while catering to a particular territory, you can immediately expand to a nearby territory. Thus, the market share of business increases resulting in more revenue and profits.

Market Segmentation Strategies: Tick the Checklist

Measurable:

A good market segmentation strategy is one which is able to easily measure leads, sales figures, and engagement rates for any single market. If it’s not, then it probably overlaps too much with different segments and needs to be checked.

Clearly identifiable:

If any single segment overlaps too much with another, then probably it shouldn’t be a segment in its own right. A good market segmentation strategy requires every single segment to be substantially different and unique.

Accessible through promotional and communication channels:

If you are able to communicate with your target segments easily, then you can expect your market segmentation strategy to be effective. It does not matter whether this promotion or communication occurs via social media, advertising, telemarketing or e-marketing. As long as you can reach the consumers within it, you can expect to maximize your ROI.

Durable:

Market segmentation strategies can work effectively if market segments are not fluid but durable. How can you possibly expect to meet the demands, and communicate with, a segment that is consistently shifting and changing? It would be very difficult and would require infinite resources. Therefore, you need to ensure that your market segments are durable and stable in order to maximize your profits.

Responding differently:

For your target market segmentation process to yield maximum benefits you need to check if all of your market segments are responding in the same way to the marketing mix or differently. If the response is the same, then it is likely that they are actually not different segments.

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How can Market Segmentation Help Pharmaceutical Companies?

In order to stay competitive in today’s transforming healthcare environment and engage better with physicians and patients, pharmaceutical companies need to shift from being product-focused to being customer-focused. They need to improve the effectiveness of communications and interactions with customers, including both physicians and patients, to meet objectives of marketing and help promote better health outcomes. Market segmentation can help them doing so in the following ways:

#1: Market segmentation in pharmaceutical marketing provides a better way to understand your target customers. This makes it easy for pharmaceutical companies to create marketing campaigns that really resonate with customers.

#2: Market segmentation provides detailed information on consumer personalities, emotions, values, interests, beliefs, and attitudes. This, in turn, can help pharmaceutical companies to identify their issues correctly and provide the required solutions.

#3: Market segmentation in pharmaceutical marketing is a very powerful tool as it looks more closely at the attitudes and motivations of consumers, providing pharmaceutical companies with important information on what customers want and why they want it.

#4: Psychographic type of market segmentation provides crucial information on the factors driving behavioral change among customers. Messaging based on customer attitudes and motivations are more likely to activate desired behaviors and strengthen the relationship between patient and brand.

#5: Target market segmentation helps pharmaceutical companies to analyze augmenting behavioral and demographic data with key insights on consumer personalities and motivations.

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Market Segmentation Strategies: 3 Major Challenges B2B Enterprises Face and Ways to Tackle Them

For business-to-business (B2B) enterprises, market segmentation process can be a powerful tool for tactical and strategic applications under growing pressure to better target prospects and customers. Market segmentation strategies have enjoyed extensive acceptance in the consumer world for decades. However, B2B market segmentation process has weakened due to several factors like marginal technical expertise, limited availability of accurate data, poorly differentiated advertising, and  inability to develop high-quality leads. But with the rising income and middle-class population globally, business to business enterprises can no longer ignore the B2B market segmentation process. Buyers seeking customized products, customer support, and attention and are forming very specialized markets. This scenario was earlier seen in consumer markets only, but it has now developed into the B2B market as well. In fact, market segmentation strategies are something that enterprises in B2B can no longer ignore and expect to achieve positive results. However, there are some critical challenges B2B enterprises face with viable market segmentation process. Are these challenges different from the oneGet More Infos experienced in consumer market segmentation and If yes, then how? what are the possible solutions? In this article, we have tried to answer all such questions.

Challenges in B2B Market Segmentation Strategies 

Challenge #1: Dealing with highly complex B2B markets

Decision making in B2B markets is quite different from decision making in consumer markets. In the B2B market, buying decisions are normally complex with rules that are intertwined and made by different individuals with varying levels of authority while in consumer markets decisions are simply made by one individual or several individuals. Furthermore, potential buyers in B2B markets are oblique, multifaceted, complex and ephemeral. This creates the dilemma in formulating market strategies for B2B enterprises. In simple terms, it is difficult to identify who exactly is the target buyer and who we should segment in the B2B market segmentation process.

Challenge #2: Buyers in B2B market are more rational

Buyers in B2B markets are more rational and therefore, to devise market segmentation strategies here, one needs to pay attention to the need of the business rather than segmenting based on consumer segmentation audiences. This poses the challenge; it becomes important for enterprises to identify what drives customers’ needs and because businesses are not individuals, this is not too easy, yet it is theonly viable option.

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Challenge #3: Complexity of B2B products

In B2B markets, products are usually tailored and that is why making market segmentation strategies a success is very difficult in these markets. Additionally, each product bought by a business is rarely being used in isolation, in most cases, it is only a part of a larger system. This has made it mandatory to include experts in the market segmentation process of these markets which makes the whole process expensive. However, in B2B markets, there is a small section of customers who are important enough that they actually rise behind the setback of B2B market segmentation process. They need to be regarded as a unique segment with their own specific needs. Otherwise, they will walk away, and the firm will incur a huge loss.

Infiniti’s Solutions

With the years of expertise in market intelligence services, Infiniti research help businesses to measure the effectiveness of a marketing campaign, identify the most profitable market segments, analyze changes in market expectations, and also devise value maximization market segmentation strategies to enhance their shares. Also, through market segmentation solutions and need analysis, Infiniti helps businesses to gain actionable insights into expanding, diversifying, and tackling market competition.


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Market Entry Strategies

Customer Segmentation Strategy: 3 Key Challenges That Every Business Faces

A customer segmentation strategy is an invaluable tool for companies seeking to boost market share. However, most companies fail to implement an effective customer segmentation strategy. Modern companies know that they need to meet customer demands, but what they do not know is how to do this. Without precision, rich granularity, dynamism, and the context in the digital age, companies will be unable to meet the changing needs of their customers. Squeezed on one side by growing markets and on the other by merciless price-cutting, many companies are struggling to compete in today’s post-mass-market arena. The result can be undifferentiated offerings that yield no result and fail to please anyone. For businesses looking to improve the cash conversion cycle and bottom-line results, it is inevitable to do an effective customer segmentation analysis. In this article, we have discussed in detail about such challenges and many others that businesses face while devising their customer segmentation strategy and have suggested a few measures to deal with those challenges effectively.

Why IoT in Healthcare is the New Trend_ (4)Challenges in Customer Segmentation Strategy

Challenge #1: Understanding the scope of customer segmentation

For businesses, understanding the scope of segmentation is one of the most difficult challenges while formulating their customer segmentation strategy. If the scope is defined too broadly, it can lead to a very generic segmentation approach. On the other hand, segmentation of a very narrowly defined audience will result in very precise segments, but it would be of minimal relevance for other products or markets. This challenge requires businesses to think about several questions such as

  • What are the different degrees of scope at which currently segmentation is done?
  • How feasible are the variables of segmentation in customer segmentation analysis done for different business groups?
  • If standardizing segmentation across business groups is feasible or not?
  • What can be learnt from the competitors’ customer segmentation strategy?
  • What is their approach to customer segmentation analysis?

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Challenge #2: Comprehending inbound and outbound segmentation

Customer segmentation analysis reveals the fact that many businesses fail to understand the importance of inbound and outbound segmentation. They fail to decide how a customer segmentation strategy can be transitioned over the product life cycle so that there is a consistent view of segments and value propositions. This challenge requires companies to think about a few questions such as:

  • What are the uses of segmentation at the inbound stage?
  • What are the uses of segmentation at the outbound stage?
  • Can both the sets of variables be reconciled?
  • Can there be one “end-to-end” segmentation approach?

Challenge #3: Lack of Differentiation

A customer segmentation analysis asserts the fact that differentiation between the quality of products and their customers is very important for targeting the right customer for the right product. On a product level, without clarity in differentiation, businesses end up investing in products that are not aligned with profitability goals and current market trends. Differentiation facilitates businesses to make more strategic investments in products and customer service.

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Infiniti’s Solution

Infiniti Research, with its years of expertise in customer intelligence solution and customer segmentation analysis, is helping businesses to engage customers with confidence and gain unprecedented clarity on establishing individualized experiences in real-time. Infiniti helps businesses to measure the effectiveness of a marketing campaign in each of the customer segments, identify the most profitable segments of the customer, analyze changes in expectations of the customer, and also formulate value maximization strategies to improve their shares. Additionally, Infiniti helps companies to analyze their customers based on various variables at inbound and outbound stages like end-user behavior, usage scenarios, skill level, audience demography, price sensitivity, channel preference, and goals and outcomes.


Do you want to devise an effective customer segmentation strategy or want to gain more insights into our customer intelligence solutions? Contact us now!

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Market Research

Luxury Retail Client Gets Overview of the Market with The Help of Market Segmentation Solution

Infiniti PR Infographic Case Studies 2LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market segmentation solution for a luxury retail client. The global luxury retail industry typically includes cosmetics, watches, fragrances, fashion, drinks, luggage, handbags, and jewelry. The global luxury retail segment is increasingly benefiting from the economic growth in the LAMEA and Asia-Pacific regions. Also, the increased spending power of the customers is expected to boost the market growth.

“Market segmentation solutions help clients to innovate in the luxury sector and bring the concept of a ‘brandship’ store – an evolution of the flagship store, focused more on building brand identity than product sales – to existence,” says an expert at Infiniti Research.

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Market segmentation specialists carried out extensive research comprising interviews and discussions with leading stakeholders in the luxury retail space to assist them in identifying the potential target segments and implement winning marketing campaigns. This helped the luxury retail client to develop an overall understanding of the luxury retail industry market.

Additional benefits of the market segmentation solution

  • Develop an overall understanding of the luxury retail segment
  • Help bring innovation in the luxury sector by bringing the concept of brandship stores
  • To know more,  request a proposal

 

 

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Market Segmentation Engagement: A Case Study on How We Assisted a Leading Polymer Manufacturer to Make Better Strategic Marketing Decisions

A polymer is a class of synthetic or natural substance that is composed of macromolecules. They form the basis of minerals such as quartz, diamond, and feldspar. Polymers also include man-made materials such as concrete, paper, glass, plastics, and rubbers.

The growing demand for polymers can be attributed to the growth of end-use industries such as automotive, packaging, transport rails, telecommunication, and infrastructure from emerging economies. The increase in adoption of polymer-based products is mainly due to the lightweight, strength, and design flexibility offered by them.

However, the global demand for the polymer is expected to witness a substantial growth over the coming years due to several factors, including the rise in demand for plastics across several vertical industries IR_RFPsuch as food and beverages and packaging.

The Business Challenge

The client A leading player in the chemical industry, specializing in the manufacturing of polymers

Objective To identify market segments with the most potential and address their specific needs to improve the overall market share. The primary intention was to focus on product development, marketing, and resource usage in segments with the most potential to multiply their service and marketing efficiency.

An international player in the chemical industry, specializing in the polymer manufacturing, wanted to implement precise market segmentation based strategies. As such the client approached our team of experts to leverage the use of Infiniti’s market segmentation solutions to gain detailed market insights.

The client also wanted to forecast and classify the demand in the global polymer market based on several factors such as demand category and regional distribution. The polymer manufacturing company also wanted to leverage the use of Infiniti ’s market segmentation solution to better understand the target market’s preferences and opportunities.

Their primary intention was to identify and segment the characteristics of the underlying market segments and use the extracted data for profitable and effective marketing. Additionally, the client also wanted to develop a strategic business plan to support the conclusion based on market segmentation.

Results The market segmentation engagement unearthed a series of findings that played a key role in enhancing their local and global strategies. Our solution also helped the polymer manufacturer in understanding the global scenario and the competitive environment of the polymer manufacturing market space, which, in turn, assisted them in making better strategic marketing decisions and enhance their overall business growth.

Polymer

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The Journey

The market segmentation experts at Infiniti carried out extensive research comprising of interviews and discussions with leading stakeholders across the chemical industry to help the client improve business efficiency. The experts at Infiniti further compiled information from a wide array of secondary sources such as paid industry databases, company presentations, and industry forums to help the client understand the global competitive scenario.

The Solution and the Business Impact

Using primary data collected from approximately 200 channels, along with several secondary sources of information, Infiniti’s market segmentation experts evaluated the size and growth rate of the polymer manufacturing sector. With the help our solution, the client was able to determine customer needs, evaluate the competitive landscape, and analyze the value chain economics.

The market segmentation engagement also enabled them to improve their customer retention strategies by focusing on the most profitable customers. Leveraging market segmentation also offered detailed insights on market segments and opportunities in the market. Furthermore, this engagement provided information on the economic, competitive, and political environment in different segments, which influence the growth of the market. The solution offered also helped the client to improve their overall organizational performance by enhancing their business strategies.


Polymer market trends

  • 3D printing technology The emergence of 3D printing technology has brought substantial changes in the polymer sector. Several leading players in this sector have already adopted this technology and implemented it in their processes. Also, the emergence of industrialized 3D printing will affect a number of different operations within the polymer industry.
  • Climate protection initiatives Climate protection initiatives fuel sustainability practices within the polymer sector. Also, leading manufacturers of thermoplastic elastomers among other polymer manufacturers are currently developing sustainability practices to keep future generations safe from the negative impact of poor climate control. Moreover, technological innovations with a focus on renewable resources are also being developed to overcome such challenges.
  • New processing trends and innovationsMajor innovations that have taken place in the global polymer market space are the reuse of similar materials in different packaging and one-time use without needing costly sterilization. Also, some of the targets within the polymers market are to integrate more components into smaller packages and to develop low cost, high-quality products.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the chemical industry.

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Pharmaceutical Industry

Infiniti’s Market Segmentation Solution Helps a Leading Electrical Switchgear Manufacturer Identify and Establish their Presence in Underserved Markets

Electrical switchgear is a combination of electrical components designed to regulate, control, and protect the electricity generation, transmission, and distribution equipment. The global electrical switchgear market is anticipated to grow in the coming years owing to the rise in demand for medium and high voltage electrical switchgear. Also, the increasing demand for transformers is expected to fuel the growth of this market segment, as revenue in the electrical switchgear market is directly proportional to demand transformers.

Furthermore, increasing investments in alternative energy sources are fueling the demand for low voltage and medium voltage switchgear. This, in turn, will trigger the demand for molded case circuit breaker (MCCB) and miniature circuit breakers (MCB).

Let’s look at the trends that will shape the dynamics of the global electrical switchgear market in the coming years:

  • Expansion of the construction and industrial sector: Distribution of electricity in the real estate, construction, and industrial infrastructure sector requires several electrical components. Therefore, the growth in these sectors is expected increase the safety measures in electrical transmissions, fueling the demand for electrical switchgear.
  • Rising demand for renewable energy: The high demand for integrating renewable energy sources in the power and energy sector will continue to drive the demand for electrical switchgear to ensure safety and protection of electricity transmission and distribution networks.
  • The advent of smart grid technology: The accelerating trend of electrification in developing countries along with the advent of smart grid technology is expected to drive the growth of the global electrical switchgear market, especially the LV and MV market space.

With several such trends positively impacting the growth of the global electrical switchgear market. It is also necessary to consider the challenges in this market space. As a leading firm in the electrical switchgear market, you may be well acquainted with the urgent need to confront each of the unavoidable aspects that are curtailing the growth of your business. Although you may yet not have a plan do so, it is best IR_RFPrecommended to consider implementing solutions such as market segmentation as it will assist in defining your future growth opportunities.

The Business Challenge

The client– A leading electrical switchgear manufacturer

Objective To determine market opportunities and identify underserved market segments.

The client, a leading electrical switchgear manufacturer, wanted to evaluate the market opportunities in various underserved market segments. The client wanted to leverage Infiniti’s market segmentation solution to identify different market segments and group them accordingly. Additionally, the client wanted a detailed report on the entry barriers, new opportunities, risks, and competition in the auto accessories market space.

ResultsThe market segmentation solution offered insights on various market segments within the electrical switchgear market space. Also, assisted the client in identifying and establishing themselves in underserved markets.

electrical switchgear

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The Journey

The market segmentation experts at Infiniti carried out extensive research comprising of interviews and discussions with leading stakeholders across the electrical switchgear market space to help the client improve business efficiency. The experts at Infiniti further compiled information from a wide array of secondary sources such as paid industry databases, company presentations, and industry forums to help the client understand the competitive scenario.

The Solution and the Business Impact

The solution offered by our market segmentation experts helped the client in discover new market segments and opportunities. This engagement also helped the client to understand the needs and expectation of the end-user segments. Thereby, the client was able to make the necessary changes and additions to their existing portfolio of services to ensure the needs of its customers are met. Moreover, the solution offered included assistance in identification of optimum distribution strategies for their new products and services. It also enabled the electrical switchgear manufacturer to establish themselves in underserved markets.

The Future

Against a backdrop of tough economic environment, the success of the firms operating in the electrical switchgear market will rely on the organization’s ability to research and develop new innovative products at competitive prices. This also necessitates the validation of new applications for existing products to distinguish themselves from their competitors. Also, several original equipment manufacturers (OEMs) are increasingly focusing on improving the reliability and efficiency of the electrical switchgear equipment. They are also incorporating several technological innovations such as arc-resistant technology and magnetic actuation. The global gas insulated switchgear market is expected to show impressive growth in the future.

Moreover, future opportunities in the electrical switchgear market space are set to outweigh their challenges, driving significant changes in this sector. Therefore, those who carefully anticipate and access future challenges and opportunities to address them proactively, will be able to gain a stronger foothold in the electrical components market space.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the electrical switchgear market.

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Infiniti’s Market Segmentation Solution Helps a Renowned Corporate Banking Client Deliver Targeted Marketing Campaigns

Amid increasing competition, declining revenues, and surging regulatory costs, the corporate banking market is planning to streamline operations to improve their overall service efficiency. Moreover, prominent corporate banking companies are redefining their business models to increase the movement of data to extract savings, improve pricing, and manage potential risks. With the relentless growth of innovations, prominent corporate banking companies should embrace digitization to stay relevant and open new avenues for sustainability and maintain consistency in their service offerings. Although the corporate banking industry is witnessing considerable growth with the presence of numerous competitors, several factors that may influence the growth of the industry include:

  • Rising regulatory concerns: Today, the corporate banking space is subjected to stringent regulations and bankers are also facing the impact of rising regulatory requirements on innovation and diversity. To cope up with the challenges, prominent corporate banking companies are investing a sizable amount of time, effort, and money to meet the compliance standards and improve their overall business performance. Moreover, prominent corporate banking companies are facing the need to manage their operations, lending policies, and taxation to scale their operations.
  • Technological risk: Out of all the concerns, corporate banking companies are facing a significant need to cope with outdated core IT systems. In this technologically advanced environment, banks need to invest appropriately in secure and agile systems to enhance their digital and mobile banking capabilities. Moreover, banks should also ensure that they offer seamless and affordable experiences to the customers while compounding the risk for cyber attacks.

To counter such challenges and segment the market based on the users’ preferences, organizations are facing the need for a market segmentation solution. In the corporate banking industry, a market segmentation solution helps companies divide the potential customersIR_RFP into specific segments and offer more personalized services to the customers.

The Business Challenge

The client, a renowned corporate banking service provider, wanted to understand and identify the latest banking industry trends and create a customer marketing mix to cater to the growing demands of the target audience. With the help of market segmentation, the corporate banking client wanted to determine the ideal way to deliver the services to the customers and focus their limited resources on improving the ROI. The corporate banking firm wanted to differentiate their products and advertising campaigns to appeal to the most profitable customer segments.

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Our Journey

The market segmentation experts at Infiniti carried out extensive research comprising interviews and discussions with key stakeholders in the banking industry. The experts also compiled information across reliable sources such as paid industry databases, trade shows, and company presentations to gain granular insights into the current trends in the market.

The Solution Benefits and the Business Impact

The market segmentation solution offered by Infiniti assisted the corporate banking firm to understand the current banking industry trends and segment their customers based on the needs, priorities, and common interests. The engagement helped the client adequately allocate their resources to personalize their marketing campaigns. Moreover, the corporate banking firm was able to target each potential customer individually and in a cost-effective manner. The segmentation further helped the client better satisfy the needs of the customers and improve their overall return on investment.

The Future

The ongoing industry regulations will encourage banks to increase their innovation capabilities and improve their online market presence. Leading banks will leverage the use of data analytics and automation, and application programming interfaces to streamline operations and generate greater revenue.


A must-read case study for strategy specialists and decision makers looking to develop a better understanding of the applications of the banking industry.

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Infiniti’s Market Segmentation Solution Assists a Prominent Specialty Chemicals Supplier to Increase Product Penetration by 20%

The specialty chemicals space is witnessing considerable growth owing to the rising demand for function-specific chemicals among the end-user segments. Growing concerns regarding pollution and environmental degradation are necessitating the need for chemical substances that generate lower greenhouse emissions. Specialty chemicals, at large, comprise of antioxidants, biocides, catalysts, enzymes, and specialty coatings. Moreover, the relentless demand for specialty chemicals among the construction segment for various residential projects and public infrastructure contributes to the growth of the industry.

Some of the factors that may curtail the growth of the specialty chemicals industry include:

  • Aggressive competition: The specialty chemicals space is very competitive with the presence numerous offshore companies. Leading players in the chemical industry are facing the need to reduce their price offerings to gain a better market position. Moreover, it becomes essential for the companies to offer a differentiated set of products to pace up their position in the specialty chemicals space.
  • Fluctuating raw material prices: The prices of raw materials keep on changing, and the producers at large find it difficult to bridge the gap between the production and selling cost. Prominent organizations are facing the need to maintain consistency in their product offerings while compromising on the costs. In addition, businesses should also ensure proper planning to bridge customer relationships and improve their profit margins.

To counter these challenges and understand customers’ attitude toward the products, businesses are leveraging market segmentation solutions. An effective market segmentation study offers insights into the needs, priorities, and common interests of the audiences and adequately allocate the resources to meet the business requirements. A market segmentation solution further helps businesses develop a targeted marketing approach to advertise and sell their products.

The Business Challenge

  • The client- A renowned specialty chemicals supplier

The client, a renowned specialty chemicals supplier, wanted to identify different groups of purchasers in the market and target the products and services for each group. With the help of Infiniti’s market segmentation solution, the specialty chemicals supplier wanted to tailor their offerings for different groups and precisely meet the demands of the consumers. The primary objective of the client was to match their offerings with customers’ preferences and, in turn, improve their overall business efficiency.

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Our Approach

To identify the potential targets and implement a robust segmentation strategy, the market segmentation experts at Infiniti also carried out extensive research comprising interviews and discussions with prominent stakeholders in the specialty chemicals space. The experts also compiled information from a wide array of reliable sources such as paid industry databases, industry forums, and company presentations.

The Solution Benefits and the Business Impact

The market segmentation solution offered by Infiniti helped the specialty chemicals supplier efficiently target and track each group and meet the needs of each individual segment. The solution also assisted the client in identifying potential ways to split the market based on demographic criteria such as the socio-economic status. Moreover, the solution also helped the client re-define their advertising and media campaigns to enhance the return on investment. The market segmentation solution also offered insights on the ways to devise potential branding strategies to keep themselves relevant in this competitive market space.

The Future

The growth of the chemical industry will be characterized by the advent of new technologies. Moreover, the industry is also likely to witness a stipulated growth owing to the rising demand for chemicals among the end-user segments such as construction, clothing, and agriculture.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the specialty chemicals industry

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