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Trends Analysis + Health and Wellness Food Market

Maintaining a Strategic Edge in the Health and Wellness Food Industry with Market Trends Solutions: A Case Study

Health and Wellness Foods Market Overview

In recent years, health and wellness have extended beyond physical fitness and basic nutritional fitness. Doctors, nutritionists, fitness professionals, and consumers have become increasingly focused on the value of constant healthy consumption. In a rapidly evolving and incredibly challenging world, maintaining physical, nutritional, and mental health is imperative to growth. This change has propelled the scaling of the health and wellness food market while restricting the development of diet plans.

However, as is the case with most markets, the health and wellness food market has also witnessed the advent and end of many trends, and companies have experienced the need for market trends analysis. With evolving consumer behavior and preferences toward health and wellness, and fitness change, so do their consumption needs and demands. While the market is steadily expanding, continuously changing trends often cause challenges with inventory management, marketing initiatives, product development, and increase potential risks for businesses in the health and wellness food market.

The COVID-19 pandemic has increased consumers’ focus on individual health, and companies in the health and wellness food market capitalize on this growing trend. Request a free proposal to learn how your business can capitalize on current and future market trends.

Scope of the Trends Analysis Engagement

Keeping pace with changing market trends has become increasingly difficult as digitization, social awareness, and ethical consciousness continue to grow. However, with Infiniti’s market trends analysis, companies in the food and beverage industry identify, evaluate, and strategize for current and upcoming market trends. This critical analysis provides all clients with a significant competitive advantage and helps them stay a step ahead of their competitors as well as consumers with novel strategies and offerings. In this engagement, Infiniti’s trends analysis experts help a health and wellness food company overcome market challenges with a comprehensive analysis, product research and mitigate the risks of sudden changes.

Market Trends Analysis + Health and Wellness Food Market

Business Challenges

A leading health and wellness food company in the Asia-Pacific (APAC) region struggled to keep pace with consumers’ demands and noticed its decline in customer retention. While competitors developed relevant offerings, targeted marketing initiatives, and robust supply chain strategies, the company was losing ground due to traditional and rigid approaches. To keep abreast of the changing market and maintain efficient methods and relevant offerings, the client required a flexible supply chain, targeted marketing initiatives, data-driven product development processes, and a system to identify and strategize for upcoming market trends. Therefore, the company chose to partner with Infiniti Research and leverage our expertise in offering market trends analysis solutions. With this engagement, the health and wellness food market player also wanted to re-establish themselves as an industry leader, decrease their customer attrition rate, and mitigate the risks caused by changing trends.

Infiniti’s trends analysis experts have helped many food and beverage industry players identify and strategize for significant market trends. Speak with our experts to learn how your business can benefit from our solutions and advice.

Our Integrated Approach

Infiniti’s market trends analysis experts worked closely with the company to establish efficient and comprehensive strategies and develop an unparalleled approach to changing trends. This process included three steps. For the first step, the experts identified current significant trends in the market and helped the client evaluate the impact of market trends. With this step, the experts also aimed to provide the client with an effective system to identify, assess, and strategize future market trends.

With the insights from the trends analysis, the experts helped the client adapt their marketing strategies and product development process to accommodate market dynamics and risks. The experts also attempted to enable efficient preparation and proactive adaptation of marketing and product development initiatives while tracking and mitigating potential supply chain, distribution, and revenue-impacting risks.

The third and final step included developing a flexible approach to supply chain strategies and inventory management. Infiniti’s trends analysis experts helped the supply chain and inventory teams enable quick changes, fast and high-quality delivery, and easy adaptation to changing market dynamics to account for the constant changes in trends.

Business Outcomes

The market trends analysis solution helped the health and wellness food market client overcome the severe impact of the various market trends that had impacted their market share, revenue, and customer retention levels. The engagement also helped the company prepare for potential future market trends and maintain strategies easily adapted or modified as per consumer and market demand. With an effective system to identify future trends, the company could proactively strategize, plan, and approach various market changes.

New, relevant, and flexible marketing strategies helped the client focus on promoting offerings and content that attracted their target consumers while keeping abreast of current market trends. Additionally, the insights into the changing market dynamics helped the client develop new products or adapt previous offerings to appeal to their target audience as per current and future trends. These changes led to a significant increase in customer attraction and customer satisfaction.

Further, a flexible supply chain and improved inventory management enabled enhanced communication, transparency, adaptation, and growth. With fast, high-quality, and trend-conscious offerings, the health and wellness food market client soon re-established themselves as an industry leader, overcame the challenges of the changing market trends, and recovered from the impact of their previous weaknesses. Within one year of the engagement, the client’s customer retention rate increased substantially, also mitigating the risks of changing market trends helped realize huge savings across the supply chain, and their new strategies helped regain significant market share.

Our market trends analysis solutions provide companies with the opportunity to gain and maintain a significant strategic edge in an ever-changing market. Request more information to learn more about the value of trends analysis in the food and beverage industry.

Product Research

Standing Apart from the Crowd with Product Research Services

In a continually growing and evolving world, novelty has become increasingly necessary. However, there is also increasing competition, market challenges, and the daunting task of developing unique products and services with growth. As industries expand and companies scale, many often struggle to evaluate the market, identify target markets, keep abreast of current offerings in their market, and develop robust strategies.

When it comes to product development, many businesses now find themselves leveraging product research to ensure they bring something new into the market and substantially differentiate their offerings. In every industry, studying the market, evaluating similar products, and assessing a new product’s market readiness is imperative. To help gain a comprehensive understanding of product research value across industries, Infiniti’s market research experts discuss what it is and the significant business benefits in this article.

Aiming to launch a new product but unsure about where you should start? Request a free proposal to leverage Infiniti’s product research services and develop a unique, successful, and unparalleled product.

What is Product Research?

Product research is a service that helps companies understand their consumers’ needs, adapt their offerings according to consumer requirements, evaluate competitors’ offerings, and create unique offerings when developing a new product. When conducted, product research aims to answer three essential questions pertaining to the market’s readiness for this new product, the presence of similar products in the market, and identifying the first step toward developing the product.

Data-driven product development and research enable successful product launches, higher sales returns, improved revenues, satisfied customers, and differentiated offerings. Differentiating products can be challenging in a highly competitive market, and a minor change, alteration, or adaptation can propel the acceptance and preference rate of a product. Therefore, understanding the tangible benefits of product research is crucial for businesses across industries that aim to develop unique products and introduce new offerings into their market.

Leveraging product research can be the most crucial step to differentiating your offerings. Request more information to learn how our product research services help businesses in your industry.

Business Benefits of Product Research

Identifying and understanding product research benefits is imperative to the growth and development of unique, efficient, and successful new products. Product development and research can set businesses significantly apart from their competitors. To illustrate, Infiniti’s market research experts have detailed three significant benefits of product research:

Enables Data-Driven Product Development

Product research includes analyzing target markets, understand consumers’ preferences, and identifying direct competitors. With these insights, businesses and manufacturers can develop unique products that meet their target market’s needs and demands. Additionally, with the information acquired from assessing their consumers’ preferences, the product development and research team can ensure their product meets all consumer expectations and offers unique features or serves an unmet need.

It also helps companies identify similar products in the market, evaluate their features, and analyze the product’s demand and success. They can also determine the products’ shortcomings and weaknesses as per consumer feedback, develop a product that addresses all the unmet needs, consumer demands, and set a new product standard.

Allows Efficient Product Launch Strategies

A successful product launch can propel the growth of the business substantially. However, planning and executing a successful product launch strategy is extremely challenging and requires a highly data-driven approach. With the insights acquired from product research, companies can prepare for upcoming market demand, forecast potential revenue, and accommodate supply chain challenges, inventory management issues, and supply-demand mismatch.

Additionally, the data-driven product development process enables a successful product launch. The process also includes trials and receiving feedback regarding the product, which helps companies develop a tested and approved product, consequently making the product launch process less challenging. An efficient product launch strategy can provide companies with unparalleled success and help promote the product further.

Provides a Strategic Edge

The insights regarding competitors’ offerings, unmet consumer needs, and target market demands help businesses gain and maintain a strategic edge in every market. Analyzing competitors’ strategies and products helps companies develop a healthy, more comprehensive plan and products that address the gaps. With an in-depth understanding of their consumers’ needs, companies have a significant advantage over competitors. Direct insight into their target consumers’ needs and preferences and access to immediate end-user feedback can set their offerings apart.

With product research, studying the dynamics within target markets is crucial, providing businesses with relevant data. This cumulated data provides companies with novel recommendations and helps them develop novel offerings, maintain a loyal customer base, increase customer attraction and retention, and launch successful products.

Understanding ever-changing consumer demands and staying ahead of a rapidly evolving market is crucial to success when developing a new product. Speak with our industry experts, and learn how our product research services provide essential data and unparalleled support during the product development processes.

Market Forecasting Solutions + Surgical Equipment Market

Developing Unparalleled Expansion Strategies with Market Forecasting Solutions in the Surgical Equipment Market

Surgical Equipment Market Overview

The surgical equipment market has witnessed significant growth over recent years, owing to a substantial population and the increasing prevalence of chronic diseases. Surgical procedures have become increasingly common, and healthcare expenditure has increased. Additionally, technological advancements have made various types of surgical procedures possible, further fostering the market’s growth. However, as the market continues to grow, industry players often struggle to keep abreast of constant changes and market developments. Market forecasting is an essential process for companies in a dynamic, rapidly growing, and essential market.

As surgical procedures become increasingly common, surgical equipment manufacturers struggle to keep pace with changing demands, trends, developments, and consumer needs. Rigid regulations increased focus on hygiene and safety, and supply chain complexities are significant challenges affecting the surgical equipment market. Therefore, industry leaders worldwide are leveraging market forecasting solutions to gain insight into upcoming changes and developments in the surgical equipment market. Infiniti’s market forecasting solutions enable strategic decision-making, a better understanding of the market, and improved product and service launches.

Growing markets can become increasingly challenging as demand and competition rise. To stay at the top in the growing surgical equipment market, request a free proposal, and keep a step ahead of the market.

Business Challenges

The client, a surgical equipment manufacturer headquartered in North America, sought to expand their operations further within the United States. However, stringent regulations, supply chain challenges, and uncertainty regarding the market’s future were challenging in developing a comprehensive strategy. The client required an in-depth understanding of the United States market and data-driven insights into upcoming market trends, opportunities, challenges, and developments. With continually changing regulations, uncertainty permeates the market, and the surgical equipment manufacturer wanted to mitigate risks by anticipating and preparing for potential changes. Therefore, the surgical equipment market player sought to leverage Infiniti’s market forecasting solutions.

During the market forecasting engagement, the client also sought to:

  • Identify potential changes in their target consumer segments
  • Keep abreast of future market trends and opportunities
  • Mitigate risks by forecasting potential challenges
  • Gain and maintain clarity regarding government regulations

Identifying, evaluating, and strategizing for potential risks, market trends, and industry developments are crucial to survival in any market. Request more information to gain comprehensive insights into the surgical equipment market and the ideal business solutions.

Our Approach

Market Forecasting Solutions + Surgical Equipment Market

Infiniti’s market forecasting experts developed a comprehensive four-phased approach, including an industry trends analysis, risk assessment, market sizing engagement, and in-depth research. The four phases that were conducted are as follows:

  • Our market forecasting experts conducted in-depth primary and secondary research. The primary research included comprehensive discussions and interviews with stakeholders, industry experts, and surgical equipment specialists. The secondary research included acquiring and compiling information from reliable secondary sources, such as industry databases, company websites, annual reports, and executive presentations.
  • The industry trends analysis was conducted to identify, evaluate, and strategize for current and future surgical equipment market trends. Infiniti’s market forecasting experts utilized the insights from the study to offer the client data-driven recommendations regarding future market changes.
  • Our experts worked closely with the manufacturing team to identify supply chain complexities and risks and evaluate them. The risk assessment also included developing comprehensive strategies to mitigate potential risks and prepare for any unexpected changes.
  • Lastly, the market sizing engagement involved procuring data regarding potential market growth and current market size by analyzing crucial factors such as sales volumes, sales revenues, and potential buyers.

Business Outcomes

Infiniti’s market forecasting solution helped the surgical equipment market client develop a data-driven, comprehensive, market expansion strategy and provided them with an unparalleled understanding of their market. The engagement helped the client learn to identify upcoming trends, and pre-emptively strategize for them. Additionally, with Infiniti’s market forecasting experts’ insights, the surgical equipment manufacturer developed plans for current and immediately forthcoming trends. The risk assessment provided the client with relevant data regarding upcoming risks, and our experts’ insights helped them build risk mitigation strategies for potential challenges, providing the client with a strategic edge. Further, with the insights regarding the market size and more precise expectations, the client planned, evaluated, adapted, and executed an efficient, all-encompassing, and successful market expansion strategy. Within eight months of expanding across the United States, the surgical equipment market client established a strong foothold, expanded their product offerings, tackled all supply chain challenges, and gained significant market share.

To maintain unparalleled strategies and stay a step ahead of competitors, businesses must evaluate and anticipate upcoming market changes. Speak with our industry experts to learn how Infiniti’s market forecasting solutions help enterprises achieve unparalleled strategic decision-making.

Food and Beverage Industry Trends

Preparing for the New Decade with Expert Insights into Significant Food and Beverage Industry Trends

The global food and beverage industry has witnessed trends, challenges, and transformations like no other. Over recent years, all industry players have been substantially impacted by the highly dynamic market and consumers’ changing preferences. As trends, worldviews towards food groups, interest in new culinary adventures, and opinions regarding health and wellness change, so does the food and beverage industry.

Consumers have become increasingly selective about their food or provide for their families and peers to consume. Additionally, increasing competition, variety, and options have made it more challenging for companies to monopolize a certain niche segment in the food and beverages market. On the contrary, there has been a sudden upsurge in niche markets, wherein companies are focusing on highly specific dietary, health, or taste preferences and creating new segments continually.

The industry has been through tumultuous changes over the second half of this decade. In the last five years, food and beverage companies have witnessed a sudden increase in innovation, rising demand for environmentally friendly alternatives, and a need for service and packaging alternatives. Infiniti’s industry experts have studied the ever-changing food and beverage industry and discovered three significant trends that have impacted the industry over the past five years. Before entering the new decade, and the new post-COVID era, it is essential for industry players to evaluate and strategize for the biggest trends affecting their market. To help companies through this process, our experts have highlighted the significant trends, discussed them in detail, and provided insights into our solutions and how they can help businesses transform.

Wondering how changing market dynamics have affected your business? Speak with our industry experts and gain a comprehensive understanding of major factors influencing change in the food and beverage industry.

Food and Beverage Industry Trends Over the Last Five Years

Understanding your market is the first step towards success. This must include understanding market trends, changing business models, and most importantly, consumers’ preferences. In an industry as highly reliant on consumer spending as the food and beverage industry, it is imperative for companies always to stay a step ahead of their competitors. The following three trends have impacted businesses and brought to light the importance of efficient strategizing and relevant data over the last five years:

Food and Beverage Industry

Increased Digitization in the Food and Beverage Industry

The world has grown exponentially through digitization over the last two decades. Recently, digitization has expanded across industries and has been incorporated across supply chains, business models, and consumer relations. Digitization has also propelled urbanization in many geographic locations and helped growth, demand, and consumers. Additionally, the automation of various processes across the supply chain and increased logistics efficiency has helped businesses address hurdles that were previously major challenges. Improved cold storage facilities, smart factories, the simplification of predictive maintenance through the Industrial Internet of Things (IIoT), and the growing influence of the internet’s social aspect have transformed the way companies interact with consumers and changing market dynamics.

Infiniti’s trends analysis experts have evaluated the impact of this major trend and the subsequent industry trends that have impacted businesses’ food and beverage industry trends. To successfully compete with the growing competition, companies will need to embrace digitization as best they can. This includes identifying the newest technologies adopted by industry leaders, revamping their supply chain to include technological advancement, and establishing new business models to accommodate the changes influenced by digitization. With Infiniti’s trends analysis solutions, food and beverage companies can identify upcoming trends, strategize for them, and stay a step ahead of competitors and market dynamics at all times.

Overcoming challenges in a highly competitive and challenging industry requires skill, data-driven insights, and well-informed decision-making. Request a free proposal to learn how our solutions help companies successfully achieve the same.

Direct-to-Consumer Business Models

Streamlined supply chains, increasing eCommerce adoption, and the increased availability of delivery services have propelled all industries into a new form of business services. Companies have started to offer their products via their own websites, mobile applications, and social media channels in the food and beverage industry. Additionally, companies are available on various other platforms and embrace an omnichannel business model for efficiency, growth, and consumer convenience. Major brands have established an online presence, tactfully placed certain brick-and-mortar stores, and engaged with their clients across various platforms, most often over the internet. This direct-to-consumer approach has transformed multiple markets, and the food and beverage industry is one among them. This enables improved services, personalized offerings, better offers and rewards for consumers, well-informed decision-making, and better reach to consumers.

Infiniti’s market intelligence experts studied direct-to-consumer business models and identified various crucial benefits including, reduced customer attrition, increased consumer feedback and room for improvement, higher customer loyalty, and most importantly, a more comprehensive customer engagement approach. With our market scanning and monitoring experts’ help, companies can identify and incorporate better strategic decisions into their business models, improve their offerings, compete with industry leaders, and overcome industry challenges.

Changing Dietary Demands

Consumers’ preferences change continually and directly impact major market dynamics. In the food and beverage industry, consumers changing choices influence company offerings, products, and services directly. Recently, awareness regarding the environmental impact of various food groups and the increasing particularity of dietary preferences have caused substantial industry changes. Veganism, lactose intolerance, gluten allergies, and rising concern regarding the meat industry have propelled growth and transformation. Companies are now creating niche product ranges and offering innovative alternatives to standard foods. The introduction of vegan baked goods, bottled healthy smoothies, and packaged ready-to-eat meals are some instances of industry changes. This helps companies increase brand loyalty, introduce niche products, create smaller market segments, and provide an ideal consumer experience.

Infiniti’s customer intelligence solutions have helped businesses identify customers’ needs, understand changing consumer preferences, and develop comprehensive strategies to meet consumers’ demands. Additionally, with our brand health assessment, companies can evaluate current and potential consumers’ reactions towards their offerings, assess brand visibility, and understand the factors influencing their brand image. This enables the development of comprehensive strategies to improve overall brand health and optimize consumer experiences.

Infiniti’s solutions help food and beverage industry players overcome changing market dynamics and strategize for the future. Request more information to learn how you can prepare for the upcoming decade.

Pharma Logistics + Market Research

Three Optimal Post-COVID Strategies for Pharma Logistics: Thought Leaders Identify and Discuss

The pharmaceutical industry is potentially the most challenging industry, with regard to supply chain complexities, regulations, competition, and logistics functions. Pharma logistics is an industry sector dedicated to acquiring, warehousing, and transporting pharmaceutical drugs, equipment, and devices. It is a challenging and tumultuous market, and requires a significant investment, strategizing, and data-driven decision-making.

Pharma logistics challenges include the risks of contamination, the need for temperature-controlled environments, regulatory changes, and ensuring no disruption of public health. Pharma companies have attempted to streamline their supply chain and logistics operations; however, these pharma logistics challenges continue to plague industry players.

The COVID-19 pandemic has caused various pharmaceutical industry challenges, including significant supply chain disruption, further regulation changes, added risks, and creating obstacles for important business operations, such as mergers and acquisitions. As companies attempt to overcome the various pharma logistics challenges introduced by the pandemic, it is equally crucial to establish sustainable strategies for the upcoming post-COVID era.

These strategies should aim to negate the pandemic’s impact and ensure that business continuity is secured in the case of other crises. Additionally, strategic business decisions will help pharmaceutical companies stay a step ahead of their competitors, enter the post-COVID era with robust business plans, and launch themselves into a period of growth. Therefore, in this article, Infiniti’s market research experts discuss the pharma logistics challenges caused by the COVID-19 pandemic and provide insights into our solutions and the ideal strategies for all market players.

The COVID-19 pandemic has had a jarring impact on the world and caused various pharma logistics challenges. To overcome these challenges and prepare for the post-COVID era with our market research solutions, request a free proposal.

Impact of COVID-19 on Pharma Logistics

The COVID-19 pandemic has taken a substantial toll on normalcy across industries, demographics, countries, and lives. Causing severe amounts of economic, political, and social unrest, the pandemic has inflicted further pressure on struggling pharmaceutical and healthcare industry players. The need to innovate is a constant pressure in the pharmaceutical industry, and the demand for an effective vaccine has enforced and increased this pressure substantially. Additionally, due to the impact on personal lives, employees, and professionals, most industries and companies have had to pause, stop, or restructure supply chains.

In the pharmaceutical industry, this change has included changes to the pharma logistics sector and increased the need for improved strategies and streamlined operations. Transportation has been paused in many countries, raw materials are challenging to acquire, companies have suffered losses, and these challenges have left the pharma industry at a major disadvantage.

However, as governments, researchers, and companies discover and develop the ideal vaccine to the COVID-19 virus, industry players can develop strategies to tackle pharma logistics challenges. Comprehensive and sustainable strategies can help negate the impact of the pandemic and ensure an overall improved supply chain across the industry.

Overcoming the business implications of COVID-19 can be highly challenging. Request more information and learn how your company can identify, evaluate, and address all pharma logistics challenges caused by the pandemic with our solutions.

Strategies for Pharma Logistics in the Post-COVID Era

Infiniti’s market research experts have analyzed the impact of the COVID-19 pandemic on the pharma logistics sector and studied industry players’ pain points. With their observations, they have identified three significant challenges and their ideal solutions in this article. These strategies aim to help pharmaceutical industry players tackle the major pharma logistics challenges and ensure smooth operations in the post-COVID era.

Pharma Logistics + Market Research

Strategy 1: Identify Multiple Supply Sources

Most pharmaceutical companies witnessed their operations come to a screeching halt as the pandemic impacted China and India. Being the most prominent countries sourcing crucial active pharmaceutical ingredients (APIs), the global pharmaceutical industry was set-back substantially by the sudden unavailability of imperative raw materials. Although the US and Europe manufacture APIs, China and India hold a much larger market share, and India is known to be the largest manufacturer of generic drugs.

This overdependency on one particular vendor, source, or country led to huge losses and disruptions in the pharmaceutical industry. Therefore, Infiniti’s market research experts highlight the importance of identifying and enlisting other suppliers and vendors for the sake of emergencies or general raw material procurement. With our market trackers, pharmaceutical companies can keep track of vendors, suppliers, products, and services from around the world. This allows companies to find stand-by vendors and gain comprehensive guidance from our experts regarding identifying and establishing the ideal partnerships in the pharmaceutical industry. Additionally, market trackers can help companies overcome pharma logistics challenges regarding raw material sources with constant global updates and data.

Strategy 2: Establish Crisis Management Systems

The pandemic spread fast and caused a global panic. Governments closed down their countries, companies had to stop operations, and individuals had to quarantine. The economic impact of these decisions was vast and unfettered due to the lack of pre-emptive measures. Understandably, preparing for a pandemic is neither expected nor easy to plan. However, market risk, natural disasters, and economic uncertainty are impending and potential challenges that industries and governments face.

Establishing efficient, data-driven, and comprehensive crisis management strategies can be the differentiator between industry leaders and companies experience losses. Infiniti’s risk assessment solutions help businesses identify potential risks in their markets, establish effective risk or crisis management systems, and mitigate risks substantially. With our risk assessment solutions, pharmaceutical companies can identify potential risks, reduce significant problems, and stay prepared for future pharma logistics challenges.

Strategy 3: Protect Employees and the Supply Chain

Social distancing, renewed hygiene protocols, regulations regarding personal protective equipment, and strict enforcement of these protocols have become standardized across countries. This has led to various pharma logistics challenges, including the inability to continue previous operations without risking employee safety and the possibility of contaminated drugs, devices, and equipment being transported. Additionally, pharma industry players must comply with more challenging regulations and hygiene protocols to maintain business continuity and avoid customer churn.

To ensure employee safety and minimize potential contamination through the supply chain, pharmaceutical companies can adopt industry best practices and efficiently comply with government policies. Infiniti’s industry best practices assessment enables pharmaceutical companies to benchmark and analyze best practices used by industry leaders or key competitors and utilize them to ensure employee and supply chain safety from the virus, contamination, and other challenges.

Infiniti’s market research solutions can help your business enter the post-COVID era with robust and sustainable strategies. Speak with our experts and learn how our solutions have assisted pharmaceutical industry players through the pandemic.

Demand Planning + Vaccines Market

What’s Next for the In-Vitro Diagnostics Market? Discussing Growth Driving Factors with Experts

The healthcare industry and in-vitro diagnostics market have grown exponentially in recent decades. Advancements in technology, changing customer expectations, and increased investment in healthcare have contributed to this growth. As the industry continues to grow, in-vitro diagnostics (IVDs) have gained substantial momentum as a modern medical diagnostic system. Currently, the in-vitro diagnostics market is expected to witness significant growth in the coming years.

Advancing diagnostic technologies, acceptance of precision medicine, and improved quality of life in developed and developing countries are some of the factors influencing and influenced by the in-vitro diagnostics market. As these factors and various other trends and challenges affect the market, key players are shifting their focus to new strategies.

With increased attention towards developing new products and strategic initiatives, such as mergers and acquisitions (M&A), key players are attempting to gain greater market share. However, the first step to achieving a greater market share is having a comprehensive understanding of the drivers influencing growth in the in-vitro diagnostics market.

Growth drivers such as increasing automation, supportive government policies, rising geriatric population, and increased demand for point-of-care testing are currently most prominent. Being aware of the driving factors in the in-vitro diagnostics market assists companies in their efforts to grow, expand, and gain a strategic advantage. In this article, Infiniti’s healthcare research experts discuss the driving factors in the in-vitro diagnostics market and highlight the need for market research services in this fast-growing and highly competitive market space.

As the in-vitro diagnostics market continues to grow, pioneering development and staying abreast with the market is key to being an industry leader. Request a free proposal to gain in-depth insights into the market, and develop optimal strategies to gain higher market share.

What are the expected driving factors in the In Vitro Diagnostics Market?

While the in-vitro diagnostics market faces challenges such as the lack of fully developed clinical laboratories, various driving factors in the market are often overlooked. Identifying, evaluating, and capitalizing on these growth drivers can be a significant differentiator for companies in the market. Additionally, awareness of growth drivers, trends, and opportunities enables companies to pioneer development and change in specific segments. Currently, biomarkers have gained value and interest in the medical industry for the screening, diagnosis, and treatment of specific diseases. As this develops with the increased availability of biomolecular tools, the market will soon see new opportunities. However, companies must stay abreast of trends and driving factors to capitalize on opportunities successfully. Therefore, Infiniti’s healthcare market research experts identified and discussed the following four noteworthy expected driving factors in the in-vitro diagnostics market:

In-Vitro Diagnostics Market + Market Research Services

Increasing Automation

Diagnostic laboratories are increasingly adopting fully automated instruments. Automation in laboratories enables increased efficiency and accuracy of diagnostic tests. Additionally, automated instruments deliver faster results, decrease hands-on time, are easily scalable and high-performance. Due to these benefits, the potential of total laboratory automation, and the reduced need for batch tests, key players are working on developing automated instruments. The increasing demand for automated medical devices, accuracy, efficient diagnostic systems, and faster results are expected to drive growth in the in-vitro diagnostics market.

Supportive Government Policies

Favorable regulations to spur the approval of medical devices by governments across the globe is contributing substantially to the growth of the in-vitro diagnostics market. Additionally, governments have undertaken various initiatives to provide information and education on IVD tools and personalized medicine for effective patient management, which is expected to further influence growth in the market. Increased government funding to support research and development in the healthcare and medical devices industry has improved awareness and boosted the market further.

Rising Geriatric Population

With improving quality of life, better diagnostic tools, improved healthcare systems, and increased awareness about health and wellness, the global geriatric population has grown substantially. Consequently, improved life expectancy has increased the prevalence of chronic and cardiovascular diseases. Additionally, the rising population has led to an increased prevalence of infectious diseases. Therefore, the demand for efficient and accurate diagnostics systems and improved healthcare systems has increased. These changes have directly influenced demand, product development, and growth in the in-vitro diagnostics market.

Increasing Demand for Point-of-Care Testing

Advanced techniques such as biochips and nano-biotechnology have facilitated easy access to point-of-care tests. Additionally, these techniques enable accurate and fast results, further fueling the demand for IVD instruments. Companies are now developing point-of-care testing for the diagnosis of infectious diseases, which will further influence the shift from traditional diagnostic tools towards IVD tools. The increased adoption of point-of-care testing is due to the ability to conduct tests and procure results in close proximity to patients. This enables faster diagnosis, and in turn, more immediate treatment. Therefore, point-of-care testing is expected to increase demand and fuel growth in the in-vitro diagnostics market.

Request more information to further understand the impact of the noteworthy driving factors in the growing in-vitro diagnostics market.

Why does the In Vitro Diagnostics Market need Market Research Services?

The in-vitro diagnostics market is developing and growing at an exponential pace. This has led to increasing competition and a constant battle of wits. Higher market share is often acquired by companies that understand their market and are prepared for all factors that influence it. Infiniti’s healthcare market research services provide companies with the ability to gain and maintain substantial market share.

Infiniti’s healthcare market research enables companies to stay abreast of influencing factors in the in-vitro diagnostics market. Additionally, it includes the following services that each serve a crucial function:

  • Market Trends Analysis: Our market trend analysis solutions enable companies to identify and understand significant current and future trends in the in-vitro diagnostics trends.
  • Product Development Research: With product development research, companies can analyze the complete product development lifecycle, gain insights on the most profitable and relevant segments, and boost value proposition.
  • M&A Support: Mergers and acquisitions (M&A) can help companies gain significant market share. With our M&A support, companies can identify potential opportunities and have our team support investors at each stage of the process.

In the growing in-vitro diagnostics market, staying updated on market trends assists companies in developing appropriate strategies to approach and capitalize on them. New product development is the optimal way to become an industry leader, an innovative and evolving community. Additionally, M&A has become a common strategy adopted by key players in the in-vitro diagnostics market. To gain exclusive insights into the why healthcare market research services are the new norm for healthcare industry players, gain limited period free access to our resource here.

To gain market share and become an industry leader, companies must efficiently approach and capitalize on ideal opportunities in this highly competitive space. Infiniti’s healthcare market research services assist and support companies by providing these specific and essential services for efficient growth.

To gain comprehensive insights into the scope and benefits of Infiniti’s market research services in the in-vitro diagnostics market, speak to our experts.

Online Learning + Market Research

Understanding the Future of the Online Learning Industry

Since the turn of the decade, online learning has become a ubiquitous phenomenon. As technology and connectivity continued to develop and grow, so did the online learning industry. Over recent years, online learning has become more popular, widely adopted, and has proven that it is effective. Starting with televisions, and other audio-visual units in classrooms, then to smartboards, projectors, and laptops, traditional education was making a slow transition from paper to digital. While this transition process was inevitable, the COVID-19 pandemic substantially hastened the process.

As COVID-19 caused nationwide lockdowns and forced governments to keep schools, colleges, and other educational institutions closed, the education systems were forced to adapt. Moving from large, interactive classrooms to laptop screens and muted microphones, the e-learning industry is set to change education system significantly.

There are many benefits of online learning for consumers and companies. For consumers, it offers them the opportunity to receive immediate feedback and improve. It also allows them to learn at their convenience. Additionally, this industry enables consumers to study a variety of subjects and create their preferred course structures. Infiniti’s research experts evaluated the benefits for consumers and businesses and compiled four significant reasons to adopt it.

Additionally, this sudden transition to eLearning has propelled the already growing industry further. Infiniti’s market research experts studied the market trends in online learning that are affecting and driving this growth. This article details the benefits of online learning, and four significant current market trends that are changing the industry, as discussed by Infiniti’s market research experts.

As the online learning industry grows, so will the competition. To stay ahead of the competition with unparalleled market insights, request a free proposal.

The Benefits of Online Learning

Online learning has changed education, entrepreneurship, and employment over recent years. Businesses and consumers across the globe have witnessed the benefits of online learning and are attempting to incorporate it into their daily operations. There are various reasons for this change, four of which have been detailed below by Infiniti’s industry experts:

  • Increased Revenue Per Employee: Training programs and courses can help employees stay up to date on industry best practices, and help businesses evolve. These programs enhance the revenue per employee substantially, making this investment highly feasible for companies in every industry.
  • Reduced Energy Consumption: As the environmental crisis becomes a significant concern, energy consumption and reduced production of CO2 are extremely important. By removing the use of energy in classrooms, or the need for travel, the eLearning industry allows for precisely that.
  • Convenience and Time: Online learning platforms allow individuals and businesses to choose convenient times to schedule a course. For instance, if the class is a pre-recorded video, an individual can schedule it for weekends, or post-office hours, so they may learn without the struggle of traveling, missing out on work, or overloading their calendar. This also enables consumers to choose various courses that they can study, in the travel time that is no longer required.
  • Affordability: This form of learning is extremely affordable and, in some cases, more effective than traditional learning. With the ability to learn, research, interact, and get feedback on one platform, students can save time and gain more at a notably lesser cost. For businesses, this investment is substantially lower than potentially hosting or hiring a trainer in their office location.

To further understand the benefits of online learning to consumers, and efficiently personalize and improve offerings, get more information.

Significant Market Trends in Online Learning

It is crucial to understand the benefits of online learning, and the reason it is being adopted across the globe. Similarly, it is vital to understand the market trends in online learning and how they are affecting this industry. In this and coming years, these four trends have been forecasted to contribute to market growth:

Online Learning + Market Research

Virtual Learning through COVID 19

With the COVID 19 pandemic, educational institutes across the world were closed for an indefinite amount of time. Through this crisis, coursework has been interrupted, countless individuals are now unemployed, and consumers have access to unusual amounts of time. This has led to an upsurge in online learning, as students prepare for their examinations, or professionals work towards improving their skills and applying for jobs. Virtual learning is a significant trend, advanced by the COVID 19 crisis. However, the post-COVID era is expected to see a “new normal” that encourages technological dependency and digital interactions. Online and virtual learning has been promoted, improved, and molded to consumer preference, and is expected to continue growing even in the post-COVID era. This, in turn, will increase student enrollments, and the demand for online education service providers significantly.

Professional Training

As discussed earlier, the eLearning industry is highly beneficial for businesses across industries. This has become a common trend, and the adoption of training courses for employees is growing. Our market research experts have observed that this increase in online training courses for employees is a significant market growth driver for the online learning industry. With their expertise in market forecasting analysis, our experts have found that businesses that invest in the training of their employees can help companies to increase productivity, enhance profit margins, and improve overall revenue. Enterprises investing in knowledge capital have a significant competitive advantage over their counterparts, and their employees have access to industry best practices, making them more efficient. As companies continue to invest in their knowledge capital, online education service providers are witnessing growth and development.

Government Initiatives

Through the COVID 19 pandemic, governments across the world, particularly in the United States have utilized the high levels of digitization to spread awareness, interact with citizens, and to reach out to the masses. In recent years, governments have started promoting eLearning as an addition to traditional courses so that students may have access to a wider variety of subjects. Additionally, Ministries of Education and Health across the world are conducting online courses and seminars to train workers on the requirements during the COVID 19 crisis. This is yet another trend in online learning that is forecasted to help the industry grow in the coming years. Infiniti’s market research experts observed that adopting online learning allows governments to reduce costs, invest more in their workforce, and improve value for money of taxpayers. As this trend continues to grow, so will the industry.

Adopting New Technology:

Telecom infrastructure and digital innovations have continued to develop and improve over recent years. As the industry continues to have viable platforms for delivering online courses, it will continue to grow. Additionally, businesses, institutes, large organizations, and individuals will continue to explore and adopt newer technologies, and the online learning industry will continue to grow. This industry has grown from objective tests on desktops, to interactive classes on smartphones. With the development of augmented reality, virtual reality, artificial intelligence, and more, this form of learning is presented with endless growth opportunities. It is also expected to help online education service providers improve marketing initiatives, develop newer courses and products for students, and increase enrollment. Infiniti’s market research experts have identified the development and adoption of new technology in the coming years as another significant trend and growth driver in this industry.

Online Learning and the Importance of Market Research  

Infiniti’s market research services help businesses understand the market size, efficiently forecast upcoming trends and risks. As the online learning industry continues to grow, industry players will need a competitive advantage; accompanied by well-informed strategies to mitigate risk, in-depth insights into dynamic market trends, and, most importantly, efficiently planned and developed products. Market research services enable companies to create and execute ideal strategic initiatives for their growth in a highly competitive market.

Simply understanding significant market trends is not enough. Take the extra step to be an industry leader and speak to our industry experts.

Smart Manufacturing and Custom Market Research

Why the World Needs Smart Manufacturing Now

In recent times, technological advancements have transformed the manufacturing industry. As experts speculate the benefits and detriments of these advancements, it is widely accepted that smart manufacturing is leap forward for manufacturers across sectors. Currently, smart manufacturing is becoming the focus of manufacturing globally. It is the integration of the manufacturing industry and new-age information communication technology. As this change permeates the manufacture process in the form of smart factories and the adoption of industry 4.0, it is transforming traditional manufacturing for the better.

The benefits of smart manufacturing are unparalleled, for instance, it can accurately predict requirements, identify errors, make innovation easier, and make the manufacturing process easier. It is crucial to note that smart manufacturing is the process of combining various technologies and solutions and implementing it into the manufacturing process. These technologies and solutions are referred to as ‘enablers’ and include artificial intelligence, blockchain in manufacturing, industrial internet of things, robotics, and more. Unlike the commonly misconception of it being a direct implementation on the existing process, the actual process is long-drawn and challenging.

For this reason, manufacturing companies across the world are leveraging custom market research solutions, to help them understand the market and make the transition easier. In this article, Infiniti’s research experts highlight the various benefits of, and factors affecting smart manufacturing. Additionally, they highlight the benefits of custom market research for the industry.

Smart manufacturing is taking the world by storm, and it is crucial for manufacturing companies to be prepared. Get more information to learn more about this global phenomenon and what it means for your company.

Smart Manufacturing and IIOT

The industrial internet of things (IIOT) is an ecosystem where every device, machine, and process is connected through data communication. It incorporates machine learning and big data, while harnessing sensor data and automation. The concept behind IIOT is that machines capture, analyze, process, and communicate data better than humans can. Giving manufacturers the opportunity to identify inefficiencies and find solutions faster than they ever could previously. IIOT can make smart manufacturing faster, more efficient, and more profitable. It does this by providing manufacturers with precise information throughout the production process.

The Benefits of Smart Manufacturing

Technological advancements offer various benefits in every industry and sector. In the case of smart manufacturing, these benefits change the manufacturing process entirely. Every smart factory provides manufacturers with the following impactful benefits:

Automated data:

All the information procured and made available through the technology implemented in smart factories allows managers to make more informed decisions. It also makes it possible for manufacturers to link their technology with business goals and measure their key performance indicators more efficiently.  

Predictive maintenance:

With constant, precise information from their technology, smart factory managers can predict and resolve maintenance issues. This, in turn, avoids downtime and negative effects on product-quality.

Significant cost reductions:

Smart manufacturing allows manufacturers to increase forecast accuracy and reduce waste. It also provides better insights into supply chain systems, such as demand levels, inventory, delivery status. This helps reduce costs with appropriate supply-chain and demand management.  

Enhanced productivity:

With seamless data on bottlenecks, machine maintenance, and functioning, and operational inefficiencies, manufacturers can substantially enhance productivity. Smart manufacturing helps make the required adjustments to improve quality, reduce waste, and potentially increase yield.

Smart Manufacturing and COVID-19

As the world attempts to recover from the COVID-19 pandemic, businesses and manufacturers across the globe suffer losses. With mandated social distancing in most countries, continuing the traditional manufacturing with hundreds of employees present is not possible. This has led to considerable growth in smart manufacturing. With a reduced need for manpower, and high automation, not only can manufacturers continue production, but they can also recover from their losses with high efficiency, and lower costs.

The world is slow to recover from this pandemic, and industries across the globe are changing to a data and IoT dependent work approach. Businesses are encouraged to create more technology-dependent work modules, to reduce risks and losses. Digitizing processes provides manufacturers with increased flexibility that will be essential in coming years. It also allows businesses to protect workers, safeguard jobs, and build an adaptable manufacturing industry.

Identifying and successfully stepping into the future with the manufacturing industry is crucial. As opportunities present themselves, speak to our experts to learn how to seize them in the best way possible.

The Benefits of Custom Market Research for Smart Manufacturers

In times of fast and crucial change, businesses must rethink their business model, marketing approach, and strategies for various facets of the industry. Custom market research solutions address unique business challenges and develop comprehensive, unique strategic solutions. As the smart manufacturing industry grows at breakneck speeds, manufacturers need assistance in successfully transitioning into industry 4.0. Infiniti’s experts further detail the benefits of custom market research solutions:

Targeted Research:

Custom market research solutions allow businesses to focus on specific pain points and procure target market research regarding them. This targeted data enables businesses to acquire forecasts regarding market trends and market growth in their niche market space. As industry 4.0 evolves, these solutions always allow businesses to be prepared and a step ahead.

Deeper Insights:

Custom market research companies provide insights based on a combination of primary and secondary research. With insights from industry experts and major stakeholders, as well as a compilation of information from various industry forums and databases, this data is detailed and highly insightful. These insights can help manufacturers identify potential risks with proven data and develop actionable strategies as they work towards creating their smart factories.  

Comprehensive Research:

Custom market research solutions compile information effectively from various sources. Additionally, custom market research companies help companies develop the ideal strategic approach to challenges and overcome them while evolving with the market. Industry 4.0 is challenging, and comprehensive data can help manufacturers embrace the changing market efficiently.

As industry 4.0 and smart manufacturing evolve, companies must ensure they are prepared to evolve as well. Custom market research solutions make this possible. Request a free proposal to gain comprehensive insights and actionable solutions.

Product Research

Quantitative Research vs. Qualitative Research: Definitions, Types, and the Importance of the Mixed-Method Approach

Research is a crucial addition to the repertoire of any organization. Approaching research appropriately can help companies and industries identify gaps, strategize for future changes, and develop efficient strategies. Important to various business and market functions, research also allows for companies to acquire a competitive edge over their key competitors. Market research includes collecting, analyzing, and interpreting information about a market within any industry, and utilizing this information to maximize efficiency, enhance profits, and make savings. Research is often divided into two major types – quantitative research and qualitative research. Research experts at Infiniti Research detail the definitions, differences, and importance of qualitative and quantitative research methods in this article.

Market research is a crucial tool for every industry. Request more information to learn how Infiniti Research uses custom market research solutions to provide effective and strategic, actionable market insights.

What is Quantitative Research?

Quantitative research is a systematic empirical method of collecting, analyzing, and studying data. Most often, statistical, mathematical, and computational methods are used to carry out this method of research. The term quantitative is known to define numerical values of all kinds, making quantitative research a highly mathematical and statistical process. Quantitative research is used widely in the fields of psychology, economics, sociology, health & human development, and as stated in the introduction, market research. There are four types of quantitative research:

  • Descriptive Research: This method aims to describe identifying characteristics of the population or phenomenon that is being studied. This is the most effective and is the preferred method for quantitative market research.
  • Correlational Research: This method aims to measure two variables and determine the extent of the statistical relationship between the two variables.
  • Causal-comparative Research: This type of study aims to determine a cause-effect relationship between two variables. In this case, an independent variable is not manipulated, while the second (dependent) variable is manipulated to determine the effect former on the latter.
  • Experimental Research: This method uses experimentation to determine the cause-effect relationship between a group of variables. In this case, an independent variable is manipulated to determine its effect on multiple dependent variables.
Types of Qualitative and Quantitative Research

What is Qualitative Research?

Qualitative research is widely used to determine the answer to the question “why” more so than “what”. This method utilizes non-numerical and unstructured data, very often acquired through conversational and open-ended approaches. It is used most for subjects such as political science, social work, anthropology, psychology, and educational research topics. Qualitative research, as opposed to the statistical approach of quantitative research, is used to establish the humanistic perspective on a certain research topic. There are five types of qualitative research:

  • Ethnography: In this method, the researcher participates in the subject’s life/culture entirely. They may be an active participant or an observer. Becoming a ‘participant observer’ allows for gaining a clearer research perspective than interviews or surveys provide.
  • Narrative: This approach is long-term and includes one or two subjects. Interviews, documents, and establishing common themes to create a timeline of events is the most common approach to this method.
  • Phenomenological: This method is used to appropriately understand a phenomenon or event. The most common approach includes a combination of interviews, documents, videos, and in certain cases visiting certain places to gain a clear, comprehensive set of data.
  • Grounded Theory: This method aims to explain the influencing factors for an event, as opposed to phenomenological research, which simply aims to establish the essence of the event. The researcher builds a theory using interviews, existing documents, and a larger sample size (20-60 people).
  • Case Study: This method attempts to gain in-depth data about a subject, this subject can range from an individual to a country. It uses multiple data sources, and can be explanatory, exploratory, or in some cases, it can be describing an event in entirety.

Leveraging varying research methods is the most effective way to acquire the desired results in any industry. Speak to our experts to learn how qualitative and quantitative research can help your company.  

Qualitative vs. Quantitative Research

Quantitative Research Qualitative Research
Differences Numerical Data, Represented as charts & graphs, Statistical and Mathematical, Large sample size Textual Data, Represented thematically, Humanistic and subjective, Small sample size
Methods of Data Collection Surveys with scales or close-ended questions, polls, experimental, document review Interviews, case studies, expert opinions, focus groups, open-ended surveys, observational research

Benefits of Combining Qualitative and Quantitative Research

While each method has its strength and weaknesses, individually both qualitative and quantitative research can fail to provide a comprehensive understanding of the subject. For instance, if a company leverages competitive intelligence solutions, quantitative research effectively helps determine statistical market trends, price ranges, demand-supply trends, and more. However, qualitative research helps acquire opinions from experts, conduct interviews with competitors, in-depth research of existing databases, and more. Thereafter, the most effective result can be achieved by combining the results from both methods to create a comprehensive strategy.

Experts at Infiniti Research approach all market research challenges with a combination of both qualitative and quantitative research. The experts listed the following key benefits of combining qualitative and quantitative research:

  • At the Paradigm Level: Using a combination of the two types of research allows for varied paradigms (or views) towards the same subject. Essentially, stepping away from the two-dimensional approach of one objective view towards a research topic. This in turn enables a more comprehensive approach, and therefore, more comprehensive results.
  • At the Method Level: Combining the methodological approaches of each of these types of research allows for a much wider scope of engagement. Additionally, with varying paradigms or views, the appropriate method must be used to acquire effective and appropriate results.
  • At the Technique Level: This approach also allows for a wide combination of techniques that are utilized in the approach to the entire process. Since techniques are not necessarily ties to paradigms or methods, there is a range of innovative combinations of techniques available to researchers.

As the competition in all industries steadily rises, Infiniti Research continues equipping companies with the ideal strategies and solutions to their unique challenges. Request a free proposal to leverage our solutions and gain an unparalleled competitive edge.

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