Tag: market research report

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Market Research Services Helped a Healthcare Company Strengthen Their Position in the Market – An Infiniti Research Success Story

Business Challenge 

As tech giants make healthcare market entrances, traditional healthcare companies face increasing pressure to remain competitive. Healthcare providers need to prioritize on keeping pace with innovation and update their systems to avoid being left behind. Therefore, healthcare companies are partnering with market research companies to gain comprehensive insights into technologies and marketing strategies adopted by their rivals.

The client, a healthcare company, who was new to the market consulted Infiniti Research to acquire an early and sustainable competitive advantage. With Infiniti’s market research services, the client wanted to gather healthcare industry information, validate internal research, gather competitor information, gain a view of the healthcare market, and use data to make informed decisions.

Are you looking to strengthen your company’s presence in the market? Our market research services help companies stay on top of recent market developments. Request a FREE brochure to know more about our market research services.

Solutions Offered and Value Delivered 

The experts at Infiniti Research conducted a thorough healthcare market analysis. Infiniti’s market research services helped the client gather information about the healthcare industry, current market trends, target customer segments, and their key competitors.

By gaining a better perspective of the market, the client was able to strengthen their position in the market. Market research services also helped the client identify potential threats in the market. Also, by examining competitors’ strengths and weaknesses, they were able to take advantage and better establish their presence in the healthcare market. Moreover, market research services provided the client with adequate market data that helped them to:

  • Better focus on patients’ needs and demands
  • Provide revenue projections
  • Stay ahead of their competitors
  • Spot emerging healthcare market trends
  • Facilitate strategic planning
  • Minimize investment risks
  • Gain insights into technologies and marketing initiatives adopted by their competitors

With the help of Infiniti’s market research services, the client was able to make an informed business decision. This helped the healthcare company better establish their presence in the market and strengthen their credibility and reputation. In a span of 8 months, the client was able to gain a top spot in the healthcare market and outperform their key competitors.

Are you new to the market? Inadequate market analysis can hinder your business growth. Request a FREE proposal to know how our market research services can help you minimize risks and explore new opportunities.

Importance of Market Research Services

Accurate and specific information on the market, competitors, and customers is the key to developing a strategic marketing plan. A market research report gathers information on the market, key competitors, and target customers. This data helps businesses make better decisions for success. With market research services, a company can:

  • Better understand their customers
  • Gain adequate knowledge about key competitors and their marketing strategies
  • Enhance business growth

Interested to learn more about our market research services?

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Why do Market Research Services need to be Prioritized in 2019 – A Round-up of Popular Articles on Benefits of Market Research Services

With the economy becoming more and more competitive with each passing day, having apt knowledge about the concerns and preferences of your customers has become integral for any business. Waiting too long to make crucial business decisions can lead to a company missing out on opportunities. Moreover, failing to develop a marketing plan can result in budget problems, low customer volume and, in a worst-case scenario, the closure of a business. Hence, don’t you think, when fluctuations in the market affect your business in a negative way, you have to pivot your business model somehow? If yes, market research services are the best way to increase customer experience, understand the factors that influence your business, and to elevate your performance. Market research services provide detailed insights into the competitors, understand customers’ pain points, latest market trends, consumer buying patterns, economic shifts, and demographics. That’s why smart business owners never underestimate market research services and leverage it to formulate effective strategies.

If you want to keep up with the latest market trends and gain a competitive edge in the business market, understanding market research and utilizing it to your advantage is vital in reaching out to your target audience and increasing your sales.

Infiniti’s market research services have helped companies gain vital information about the competitors, economic shifts, demographics, current market trends and spending traits of the customers. We have listed up some of the recent success stories and have also highlighted ways in which market research services have helped businesses to become market leaders.

#1: Why market research is vital for business success?: Today’s buyers hold all of the power when performing a purchasing decision. Thus, have you really adapted your marketing plan to match the way today’s customers’ shop? Well, even if you think you know your customers pretty well, performing market research study will likely uncover new channels and messaging tips to help improve your interactions. Whether you’re a newbie or experienced, this guide will help you figure out why your business needs market research services and give you a blueprint for conducting thorough market research.

3 Reasons Why Market Research Services are Crucial for Businesses

#2: Market research services to identify the potential customer and strengthen market position: The more clarity you have for your “specific” audience, the more likely you are to have a profitable and impactful business. But if your understanding of your customers’ problems is weak or unclear, you will continue to struggle regardless of your strategy. This was the case with a consumer electronics manufacturer in the US. Hence, they approached Infiniti to leverage market research services. Infiniti’s market research services helped the client improve their products as well as identify upsell opportunities with existing customers.

How Infiniti’s Market Research Services Helped a Consumer Electronics Manufacturer to Strengthen their Market Position in the US

#3: Why market research services leads any business decision?: Businesses always have an element of risk and business decisions are tougher than they seem. Being a business owner, you can never be completely sure whether a particular decision can yield profit or loss to the company. In such situations, successful businesses prefer to do market research before making any critical decision. Similarly, an agrochemical firm consulted Infiniti to acquire an early and sustainable competitive advantage before concept development and new product build-out. Infiniti’s market research services helped the client understand the market curve and stay ahead of its competitors, which helped save $13 million, annually.

Market Research : Helping an Agrochemical Industry Firm to Understand Customer Behavior and Establish Ongoing Trends

#4: How market research services benefits players in the pharmaceutical industry?: The slow-down in growth in the pharma industry over the last few years, as current medicines reach saturation levels, has highlighted the need for the industry to both invest in new drug development and better understand and counteract falling drug sales in emerging markets. Hence, a pharmaceutical manufacturer wanted to identify the market potential for new drugs and pinpoint what is impacting their sales. By partnering with Infiniti Research, the client was able to improve their brand visibility in the competitive market as well as increase their reach to a broader customer base, which subsequently improved the customer experience and enhanced company’s profit margin with market research services.

Pharmaceutical Industry Market Research Engagement – An Infiniti Research Success Story

#5: Why market research is instrumental in the healthcare industry?: As the healthcare industry becomes more specialized, streamlined, and consolidated, companies are increasingly looking for ways to improve service and add tailored-products. Are you also the one looking to win the trust of your target audience? If yes, then definitely have a look at our latest blog on why healthcare companies need market research services in understanding and interpreting an increasingly complex world and thereby developing a successful business plan.

Why Market Research is Instrumental in the Healthcare Industry

Wondering how to strengthen your companies’ presence in the market?

Well, look no further, with our market research strategies, unlock your business’ true potential and embrace new models and ideas

#6: Can market research services help boost market position?: A strong market research process helps you learn about your audience, understand their needs, and position your new products and services to serve them better. With these insights, you can improve your marketing strategies and rise above competitors who don’t fully understand their market or target audience. Since implementing our market research services, our client has seen an increase in sales and the solutions have helped the company to boost their market position.

Market Research Benefits for Beverage Manufacturers: Can it Help Boost Market Position?

#7: Importance of market research before starting a business: Have you ever wondered why big organizations invest huge amounts in market research for their businesses? Well, the reason behind them spending so much is to grasp every bit of information that floats in the market. By leveraging market research services, businesses can succeed and stay ahead of the competitors. Explore the reasons behind the growing importance of global market research services and sustain profitability amidst the rising market competition.

3 Reasons Why Market Research is Important for New Businesses

#8: How to do a market research?: As an entrepreneur, one of the first things you will need to tackle is deriving a business plan, the key inputs of which are usually identified by conducting thorough market research. In this latest blog of Infiniti, we’ve taken a deep dive to explain; what is market research, why and when to conduct it, and the different types of market research services along with how and when to use each.

Key Steps Involved in The Market Research Process That You Must Consider

#9: Choosing the right type of market research: When it comes to choosing a market research methodology, for many the starting point is the seemingly simple question, “qualitative or quantitative?” Well, read through our latest blog to understand the types of market research services and for choosing the best for your business.

Different Types of Market Research to Guide You Through Important Business Decisions

#10: Market research report on secondary packaging market: Infiniti’s global market research services helped the client augment brand visibility and gauge factors affecting the brand perception. Read this success story to know how the client to streamline their business processes and identify the factors hindering growth.

Market Research on the Secondary Packaging Market

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3 Reasons Why Market Research Services are Crucial for Businesses

Why are Market Research Services  Crucial for Businesses?

#1. Helps you understand your customers better

By leveraging market research services, companies can do the market feasibility study and map out the complete profile of their potential customers. This can help businesses determine the market size and factors triggering the buying decisions. Additionally, market research data helps companies to create effective tailored marketing and pricing campaigns.

#2. Improves approach to market trend analysis

Today companies cannot afford to take shortcuts when it comes to leveraging market research services as the competition is fierce and in-depth study of market research data is important. Any change in market trends can affect the revenue and therefore, trend analysis can help businesses understand the ongoing trends driving the buying decisions of customers.

#3. Helps in competitor analysis and their approach to market

Market research services can help you understand your competitors and generate smarter insights and take real-time decisions. It offers a detailed analysis of how they approach the customers and what is their strategy to sell the products or services. Furthermore, it helps you in finding out the new market entry and effective international market research.

It's never too late to consult an expert. Know more about Infiniti’s data-driven solutions for business.

#4. Lower Business Risks

By leveraging Infiniti’s market research services, businesses can ensure to mitigate risks in the international market as well as domestic market. After the unexpected rise in business complexities post the financial crisis has increased the importance of adopting a comprehensive risk management strategy and market research services can offer that. With financial markets, supply chains, and trade functions getting linked to each other, risks can arise unexpectedly. This is where leveraging market research services can help to identify the risks that can easily be mitigated.

Growing a business amidst aggravating market competition is a difficult task. It requires developing an understanding of your customers, their spending habits, competitors’ products, and much more. Request for more information on how our services can help your business

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Exploring the frontiers of manufacturing with Market Research

Market research involves systematically gathering comprehensive data about a market. The results of market research, which are usually summarized in a report, are then used to help business owners make more informed decisions about the company’s strategies, operations, and potential customer base. It also plays a critical role in analyzing industry shifts, changing consumer needs and preferences, and legislative trends, among other things, can shape where a business chooses to focus its efforts and resources. That’s the value of market research. Market research is cardinal to all industries, but it is particularly vital and indispensable for manufacturing companies. This is primarily because for manufacturing companies the costs and consequences of making misinformed decisions can prove to be fatal. Moreover, any wrong decisions can be catastrophic especially in cases such as new product launches, entering new markets, and acquiring businesses. In this blog, manufacturing industry experts from Infiniti Research have discussed some of the key factors that make market research pivotal for manufacturing companies:

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Gain a high spot during B2B sales cycles

In the case of manufacturing companies, the duration of a B2B cycle can range from a few months to a year. Using an effective market research study, players in the manufacturing industry can identify and analyze methods and content including eBooks, videos, and demos that will engage prospects, and keep them top-of-mind across the buyer’s journey.

Identify buyer personas

A buyer persona is a hypothetical representation of your ideal customer based on market research and real data about the company’s existing customers. Market research facilitates manufacturing companies to identify each of the buyer personas that they are likely to encounter. This encompasses the procurement managers, heads of production and engineGet More Infoering, production line workers, quality managers, health and safety managers, technicians, and field engineers. Manufacturing companies can then build strategies that engage and impress each of them accordingly.

Discover unavailable information

Although secondary sources of collecting data often prove to be quite useful, there are several cases where a market research report that is customized to provide the required insights for manufacturing companies prove to be more valid. These reports provide manufacturing companies with the insights required to make informed business decisions regarding aspects like differentiation, customer experience, new products, product evolution, segmentation, channels, market opportunities, and market sizing.

Reduce risks

Risk mitigation is one of the primary factors that decided the success or failure of manufacturing companies. Companies that replace more unknowns with knowns when compared to their competitors, put themselves in a position to reap substantial and sustainable gain. Market research replaces speculation and assumptions with hard data and reliable evidence — which, in both the short run and long term, can make all the difference between thriving and struggling.


Get in touch with our market research experts for more insights into the manufacturing industry

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Pharmaceutical packaging

Why Market Research is Instrumental in the Healthcare Industry

What is market research? 

Market research is concerned with analyzing and interpreting data in order to gather information and knowledge that is conducive for predicting future events, actions, or consumer behavior. Forward-thinking companies have realized the importance of market research in understanding and interpreting an increasingly complex world and thereby developing a successful business plan.

Importance of market research in healthcare

Data accuracy and credibility

Using market research, healthcare companies can prove their credibility in providing accurate data and reports and further understand the effectiveness of their products and services. There are two main reasons that prove the importance of market research in healthcare. The first reason is as mentioned earlier, to serve as an analysis of the data available in the marketplace. Secondly, it is beneficial to collect feedback, opinions, and testimonies from the patients to make the accurate reports, that would help healthcare providers understand the effectiveness of their products and services.

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Understand patient needs

Apart from acting as a tool to provide accurate data for healthcare marketing campaigns, the importance of market research in healthcare also lies in the fact that it is a crucial element in creating the right products and services that will suit the patient’s needs. It doesn’t make sense for healthcare providers to mass produce a certain type of medicine for a disease that only a small number of people suffer. Rather they can channel their reGet More Infosources to develop medicines that could cure the diseases which are rampant in the society at present. Another key importance of market research in healthcare is that it acts as an ultimate tool to measure what particular products and services are most profitable in the market.

Determine the marketing mix

In today’s highly competitive market, healthcare companies must have the right marketing mix in order to be successful. Marketing mix includes the marketing methods, products or services’ price, and distribution channels. These are relevant details that attract potential customer to buy a company’s products or avail their services. Another importance of market research in the healthcare industry is that it takes into account the precise analysis in order to get the marketing mix right. Without this healthcare industry find it difficult to promote health products and services by creating the best proposal to suit the needs of the target customers.

Why Infiniti?

Today it has become imperative for companies to unfold the real power and importance of market research to boost profitability and make the most of existing market opportunities. With over 15 years of rich expertise in various industries, our qualitative and quantitative market research solutions have helped businesses to boost their profitability by augmenting sales and targeting the right audience. Get in touch with us for unparalleled market research solutions.

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3 Reasons Why Market Research is Important for New Businesses

Today, it has become impossible for any business to succeed without conducting a thorough market research of their target audience as well as competitors’ products and services.

Have you ever wondered why big companies invest hefty amounts of money on market research? The reason is to analyze and understand every piece of information about the market. A market research report can help organizations understand market dynamics and competitors’ market position. At present, the use of such services has become commonplace among large conglomerates like Microsoft and Apple, who invest in such reports to understand technology trends and consumers’ behavior. Today, the ability to proactively react to market changes and trends is what makes a business successful and this philosophy is one of the major reasons behind the rising demand for market research services from enterprises.

If you are a small- or medium-sized business owner who’s looking for ways to establish market presence, you need to ask yourself a simple question: Is your business able to provide your target audience with what they need? If your answer is no, then you need to improve your market understanding and a market research report can help you do that. In this article, we have highlighted some of the key reasons why market research is important for your business, especially if you are a new market player who’s looking to boost market share in a competitive environment.

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