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Electric Vehicles Market + Market Trends Analysis

The Evolving Electric Vehicles Market: What trends and challenges do the future hold?

The automotive industry has seen a major change in recent times. As technology advances, the need for personal mobility increases, and the demand for environmentally friendly options increase, the automotive industry has shifted its focus towards better alternatives. This search for alternatives has led to increased demand for alternative fuels and electric vehicles.

The electric vehicles market has seen immense growth over the past decade. Moving from prototypes to popular luxury electric cars and electric busses, the market is on the ideal path to proliferation. There is a range of options within the electric vehicles (EVs) market, including hybrid EVs, plug-in hybrid EVs, and battery EVs. This range enables consumers to choose the best option for themselves while shifting from vehicles that use traditional petroleum fuels.

Some of the most significant contributors to the increasing demand for electric vehicles have been the need to reduce personal carbon footprints and the high prices of petroleum. As economies struggle due to various factors, and fossil fuels run short, millennial and Gen Z consumers are willing to invest more in safer, environmentally responsible alternatives.

While the COVID-19 pandemic took a huge toll on the automotive industry, experts forecast further growth for the electric vehicles market as most countries work towards recovering their economies and industries. However, as electric vehicles market players aim towards recovery, it is important to identify and understand the trends influencing demand and the market. Therefore, Infiniti’s industry experts discuss the impact of COVID-19, major trends, and challenges in the electric vehicles market in this article. Additionally, they discuss the role of market trends analysis in an evolving and easily influenced market, such as the electric vehicles market.

As the world recovers from the COVID-19 pandemic, find out how the electric vehicles market can effectively prepare for the post-COVID era by requesting a free proposal.

The Impact of COVID-19 on the Electric Vehicles Market

The automotive industry and electric vehicles market witnessed a substantial decrease in demand since the advent of the COVID-19 outbreak. The pandemic has negatively impacted the global economy and significantly damaged GDPs in many developed and developing countries. This has led to job losses, further economic disparity, and reduced income for working professionals in every stratum of the corporate hierarchy. With lower disposable income, consumers are focused on near-time expenses, and major investments such as personal automobiles have been termed an unnecessary expense.

Additionally, due to nationwide lockdowns and imposed safety measures, many manufacturers were required to pause all production for an indefinite amount of time. The economic toll and supply chain challenges posed by this sudden disruption has caused significant losses for companies. Although electric vehicles require lower consumption costs daily, the initial investment is higher than that for most traditional fuel-run vehicles. Fuel prices have seen a momentary reduction in many markets, affecting the demand for electric cars shortly. However, all industries are on the path to recovery. Electric vehicle market players must prepare for the trends and challenges that await them on the other side of the pandemic.

Major Trends in the Electric Vehicles Market

As the electric vehicles market continues to grow, various trends will impact this growth and propel or challenge it. Infiniti’s industry experts identified the following three major trends that continue to impact the electric vehicles market:

Electric Vehicles Market + Market Trends Analysis

Rising Environmental Concerns

Increasing awareness about the impact of various industries on the current environmental situation has changed consumers’ buying behaviors substantially in recent years. The automotive industry and automobiles particularly are notoriously known to produce an extremely high amount of carbon emissions. This has led to consumers being more cautious and selective about their transport and automobile investments. With a range of electric vehicles, from bicycles to large vehicles like busses, consumers are now more likely to choose EVs over vehicles that require fuel. However, this has also led to an increase in more stringent government policies and regulations. With particular stipulations for the emission levels permitted in different vehicles, electric vehicle market players must be particularly careful in their development and production processes. This requires major investment, increased scrutiny, and compliance with various regulations.

Investment and Government Support

Due to the rising concerns regarding carbon emissions and environmental safety, governments and automakers have increased investments in the electric vehicles market. Governments worldwide are taking initiatives to increase deployment of EVs on the roads. Additionally, through the shock of the COVID-19 pandemic on economies, many governments launched schemes and offers to encourage investment in automobiles. As the industry starts to recover, governments are attempting to promote EVs and reduce dependence on fossil fuels.

Consumers’ Preferences

In a challenging and competitive market like the automotive industry, understanding consumers’ preferences are crucial to success. As consumers shift their focus from fuel-dependent vehicles to EVs, the demand for variety and options is expected to rise substantially. While many automakers have started offering EVs ranging from hatchbacks to luxurious sedans, there will be a growing demand for more options as this shift takes place.

Additionally, since vehicles are widely-used for personal mobility of varying kinds – short trips to work, weekend trips, or long road-trips – consumers will demand a higher battery range. The presence of gas stations along highways and within cities enables consumers to travel long distances conveniently. This requires companies to ensure that their vehicles have lasting power and can be conveniently recharged, even on long trips. Many car rentals companies have shifted to EVs, and are often preferred by Millennial and Gen Z consumers. However, to attract a wider audience, including older consumers, or consumers with hectic schedules, the electric vehicles market will need to adapt and grow.

In a fast-paced and growing market, staying ahead of the trends is the first step to long-term success. Speak to our industry experts to learn how Infiniti’s market trends analysis can help your organization prepare for the future of the electric vehicles market.

Challenges in the Electric Vehicles Market

While the electric vehicles market is expected to witness growth in the post-COVID era, automakers must be aware of and strategize for the various challenges within the industry. Due to the low demand for EVs currently, R&D costs require automakers to attribute higher prices for EVs. While these costs will reduce as demand increases, demand for EVs will not be par with the demand for fuel-dependent vehicles shortly due to the price difference.

Additionally, the lack of available charging stations along highways or within cities can affect the demand for EVs. Electric vehicle market players must set up a higher number of charging stations for consumers with EVs. These challenges can be tackled if the market continues to grow. However, these challenges may simultaneously be a detriment to growth. Therefore, electric vehicle market players need to strategize for these challenges and help the market grow.

The Importance of Market Trends Analysis in the Electric Vehicles Market

The various trends in any industry can propel or disrupt growth in the market. In the automotive industry, various trends can have a major impact on the development, investment, and production processes for automakers. The different market trends similarly impact the electric vehicles market. Therefore, market players must identify, evaluate, and understand the various trends in the market.

Infiniti’s market trends analysis is among the best ways for automotive industry players to understand their market, prepare for the various market trends, and succeed. Here’s how Infiniti’s market trends analysis can help:

  • This analysis helps companies study the market and identify major market trends that may impact their operations soon.
  • It also enables companies to strategize for these dynamic market trends appropriately and avoid sudden shocks within their supply chain and production processes.
  • With market trends analysis, companies can forecast possible growth drivers within trends and stay a step ahead of their competitors with pre-emptive production according to consumers’ needs and market dynamics.

In the electric vehicles market, market trends analysis enable companies to understand how the varying environmental changes affect them, understand and comply with the various government regulations, and forecast consumers’ demands. This helps players stay ahead of their competitors, increase consumer satisfaction, create effective market expansion plans, and realize huge savings within their organization.

Understanding a complex market requires expertise and appropriate guidance. Request more information to learn how Infiniti’s experts can guide companies in the electric vehicles market.

In-Vitro Diagnostics Market + Market Research Services

What’s Next for the In-Vitro Diagnostics Market? Discussing Growth Driving Factors with Experts

The healthcare industry and in-vitro diagnostics market have grown exponentially in recent decades. Advancements in technology, changing customer expectations, and increased investment in healthcare have contributed to this growth. As the industry continues to grow, in-vitro diagnostics (IVDs) have gained substantial momentum as a modern medical diagnostic system. Currently, the in-vitro diagnostics market is expected to witness significant growth in the coming years.

Advancing diagnostic technologies, acceptance of precision medicine, and improved quality of life in developed and developing countries are some of the factors influencing and influenced by the in-vitro diagnostics market. As these factors and various other trends and challenges affect the market, key players are shifting their focus to new strategies.

With increased attention towards developing new products and strategic initiatives, such as mergers and acquisitions (M&A), key players are attempting to gain greater market share. However, the first step to achieving a greater market share is having a comprehensive understanding of the drivers influencing growth in the in-vitro diagnostics market.

Growth drivers such as increasing automation, supportive government policies, rising geriatric population, and increased demand for point-of-care testing are currently most prominent. Being aware of the driving factors in the in-vitro diagnostics market assists companies in their efforts to grow, expand, and gain a strategic advantage. In this article, Infiniti’s healthcare research experts discuss the driving factors in the in-vitro diagnostics market and highlight the need for market research services in this fast-growing and highly competitive market space.

As the in-vitro diagnostics market continues to grow, pioneering development and staying abreast with the market is key to being an industry leader. Request a free proposal to gain in-depth insights into the market, and develop optimal strategies to gain higher market share.

What are the expected driving factors in the In Vitro Diagnostics Market?

While the in-vitro diagnostics market faces challenges such as the lack of fully developed clinical laboratories, various driving factors in the market are often overlooked. Identifying, evaluating, and capitalizing on these growth drivers can be a significant differentiator for companies in the market. Additionally, awareness of growth drivers, trends, and opportunities enables companies to pioneer development and change in specific segments. Currently, biomarkers have gained value and interest in the medical industry for the screening, diagnosis, and treatment of specific diseases. As this develops with the increased availability of biomolecular tools, the market will soon see new opportunities. However, companies must stay abreast of trends and driving factors to capitalize on opportunities successfully. Therefore, Infiniti’s healthcare market research experts identified and discussed the following four noteworthy expected driving factors in the in-vitro diagnostics market:

In-Vitro Diagnostics Market + Market Research Services

Increasing Automation

Diagnostic laboratories are increasingly adopting fully automated instruments. Automation in laboratories enables increased efficiency and accuracy of diagnostic tests. Additionally, automated instruments deliver faster results, decrease hands-on time, are easily scalable and high-performance. Due to these benefits, the potential of total laboratory automation, and the reduced need for batch tests, key players are working on developing automated instruments. The increasing demand for automated medical devices, accuracy, efficient diagnostic systems, and faster results are expected to drive growth in the in-vitro diagnostics market.

Supportive Government Policies

Favorable regulations to spur the approval of medical devices by governments across the globe is contributing substantially to the growth of the in-vitro diagnostics market. Additionally, governments have undertaken various initiatives to provide information and education on IVD tools and personalized medicine for effective patient management, which is expected to further influence growth in the market. Increased government funding to support research and development in the healthcare and medical devices industry has improved awareness and boosted the market further.

Rising Geriatric Population

With improving quality of life, better diagnostic tools, improved healthcare systems, and increased awareness about health and wellness, the global geriatric population has grown substantially. Consequently, improved life expectancy has increased the prevalence of chronic and cardiovascular diseases. Additionally, the rising population has led to an increased prevalence of infectious diseases. Therefore, the demand for efficient and accurate diagnostics systems and improved healthcare systems has increased. These changes have directly influenced demand, product development, and growth in the in-vitro diagnostics market.

Increasing Demand for Point-of-Care Testing

Advanced techniques such as biochips and nano-biotechnology have facilitated easy access to point-of-care tests. Additionally, these techniques enable accurate and fast results, further fueling the demand for IVD instruments. Companies are now developing point-of-care testing for the diagnosis of infectious diseases, which will further influence the shift from traditional diagnostic tools towards IVD tools. The increased adoption of point-of-care testing is due to the ability to conduct tests and procure results in close proximity to patients. This enables faster diagnosis, and in turn, more immediate treatment. Therefore, point-of-care testing is expected to increase demand and fuel growth in the in-vitro diagnostics market.

Request more information to further understand the impact of the noteworthy driving factors in the growing in-vitro diagnostics market.

Why does the In Vitro Diagnostics Market need Market Research Services?

The in-vitro diagnostics market is developing and growing at an exponential pace. This has led to increasing competition and a constant battle of wits. Higher market share is often acquired by companies that understand their market and are prepared for all factors that influence it. Infiniti’s healthcare market research services provide companies with the ability to gain and maintain substantial market share.

Infiniti’s healthcare market research enables companies to stay abreast of influencing factors in the in-vitro diagnostics market. Additionally, it includes the following services that each serve a crucial function:

  • Market Trends Analysis: Our market trend analysis solutions enable companies to identify and understand significant current and future trends in the in-vitro diagnostics trends.
  • Product Development Research: With product development research, companies can analyze the complete product development lifecycle, gain insights on the most profitable and relevant segments, and boost value proposition.
  • M&A Support: Mergers and acquisitions (M&A) can help companies gain significant market share. With our M&A support, companies can identify potential opportunities and have our team support investors at each stage of the process.

In the growing in-vitro diagnostics market, staying updated on market trends assists companies in developing appropriate strategies to approach and capitalize on them. New product development is the optimal way to become an industry leader, an innovative and evolving community. Additionally, M&A has become a common strategy adopted by key players in the in-vitro diagnostics market. To gain exclusive insights into the why healthcare market research services are the new norm for healthcare industry players, gain limited period free access to our resource here.

To gain market share and become an industry leader, companies must efficiently approach and capitalize on ideal opportunities in this highly competitive space. Infiniti’s healthcare market research services assist and support companies by providing these specific and essential services for efficient growth.

To gain comprehensive insights into the scope and benefits of Infiniti’s market research services in the in-vitro diagnostics market, speak to our experts.

Automotive Cybersecurity Market + Market Opportunity Analysis

The Sudden Impact of COVID-19 and Urgent Need for M&A in the Semiconductor Industry

The semiconductor industry is widespread, crucial, and required in various industries across the globe. Over recent years, industry experts forecasted immense growth for this industry in the coming years. However, the current COVID-19 pandemic serves as a significant roadblock to this growth trajectory. While semiconductor companies shifted their focus to ensuring employee safety and securing supply chains, the economic impact of the pandemic worsened. Since the start, the COVID-19 pandemic has caused a substantial amount of business shutdowns and a continually increasing rate of unemployment.

Currently, semiconductor industry leaders are aiming to prepare themselves for the post-COVID era and strategizing to succeed in the new normal. For this purpose, there has been a recent increase in mergers and acquisitions within the industry (M&A). To better explain this fact, Infiniti’s semiconductor industry experts have discussed the impact of COVID-19, the future of the industry, and the importance of M&A support for semiconductor industries.

As the pandemic continues, semiconductor companies are strategizing for the post-COVID era. To find out what the next ideal strategy for the semiconductor industry, request a free proposal.

The Impact of COVID-19 on the Semiconductor Industry

After witnessing years of steady growth, the semiconductor industry suffered the impact of the COVID-19 pandemic. A sudden decrease in sales of various end-use segments, accompanied by restraints on manufacturing and business operations, led to significant losses for semiconductor companies. Infiniti’s experts identified four major end-use segments that have influenced the losses of the semiconductor industry during COVID-19.

  • PCs: Although consumer demand for tablets and laptops has increased due to the shift to working from home, companies are not investing in hardware upgrades currently. Additionally, consumer demand is temporary, and frequent updates are improbable. This has led to reduced demand for PCs and servers, a significant end application segment in the semiconductor industry.
  • Wireless Communication: With a drop in smartphone sales, due to the reduction in GDP, the semiconductor industry is witnessing a substantial decline in demand. Consumers are shifting to inexpensive alternatives, which also impacts the semiconductor industry negatively.
  • Automotive: Due to the decline in GDPs across countries, investment in automotive has reduced significantly. The application of government incentives may moderately improve demand in this end application segment; however, if government incentives are not strong enough, decreasing demand in this segment will continue to impact the semiconductor industry negatively.
  • Consumer electronics: With lower amounts of discretionary funds due to unemployment, reduced salaries, and low GDPs, the demand for consumer electronics has seen a sharp drop. Inessential items such as gaming consoles, televisions, and watches will continue to witness low demand. Therefore, this end application segment will continue to impact the semiconductor industry negatively.

Semiconductor industry players have faced significant challenges in the market recently. To efficiently overcome the challenges posed by the pandemic, speak to our experts.

What is the future of the semiconductor industry?

Preparing for the post-COVID era is a challenging prospect for the semiconductor industry. While discretionary expenses and the demand for various end application segments may increase, it is not advisable for semiconductor companies to rely on a possibility. Therefore, top semiconductor companies have shifted focus towards M&A. With changing consumer expectations, new innovative technologies, while opportunities may be available in certain circumstances, semiconductor companies require the appropriate resources to take advantage of them.

Additionally, with the rise in smart manufacturing through COVID-19 and other major technological trends, the semiconductor industry should invest in creating smart factories and preparing for the post-COVID era. M&A could help semiconductor companies prepare for a recovering economy and higher demand, by supporting the creation and development of newer technologies, and capturing growth.

M&A Support in the Semiconductor Industry

M&A requires a strategic and well-informed approach to be effective. After the financial crisis of 2008, the semiconductor industry players that recovered and reformed fastest were those that had made strategic M&A decisions in the duration of the crisis. Semiconductor industry leaders and companies require a similar approach to recovering and reforming after the COVID-19 crisis.

However, developing a strategic approach to M&A is challenging, and significant industry players have started leveraging M&A support from firms such as Infiniti Research. M&A provides companies with the opportunities to grow efficiently, expand to adjacent businesses, or pivot to new opportunities. M&A support enables companies to capitalize on these opportunities successfully. Infiniti’s M&A support experts guide investors through every step of investment while considering changing dynamics of the industry, and the current competitive scenario. Additionally, M&A support enables semiconductor companies to identify and capitalize on the ideal opportunities and surpass growth targets.

To gain comprehensive insights into Infiniti’s M&A support and learn how to champion the new normal of the semiconductor industry, get more information.

Online Learning + Market Research

Understanding the Future of the Online Learning Industry

Since the turn of the decade, online learning has become a ubiquitous phenomenon. As technology and connectivity continued to develop and grow, so did the online learning industry. Over recent years, online learning has become more popular, widely adopted, and has proven that it is effective. Starting with televisions, and other audio-visual units in classrooms, then to smartboards, projectors, and laptops, traditional education was making a slow transition from paper to digital. While this transition process was inevitable, the COVID-19 pandemic substantially hastened the process.

As COVID-19 caused nationwide lockdowns and forced governments to keep schools, colleges, and other educational institutions closed, the education systems were forced to adapt. Moving from large, interactive classrooms to laptop screens and muted microphones, the e-learning industry is set to change education system significantly.

There are many benefits of online learning for consumers and companies. For consumers, it offers them the opportunity to receive immediate feedback and improve. It also allows them to learn at their convenience. Additionally, this industry enables consumers to study a variety of subjects and create their preferred course structures. Infiniti’s research experts evaluated the benefits for consumers and businesses and compiled four significant reasons to adopt it.

Additionally, this sudden transition to eLearning has propelled the already growing industry further. Infiniti’s market research experts studied the market trends in online learning that are affecting and driving this growth. This article details the benefits of online learning, and four significant current market trends that are changing the industry, as discussed by Infiniti’s market research experts.

As the online learning industry grows, so will the competition. To stay ahead of the competition with unparalleled market insights, request a free proposal.

The Benefits of Online Learning

Online learning has changed education, entrepreneurship, and employment over recent years. Businesses and consumers across the globe have witnessed the benefits of online learning and are attempting to incorporate it into their daily operations. There are various reasons for this change, four of which have been detailed below by Infiniti’s industry experts:

  • Increased Revenue Per Employee: Training programs and courses can help employees stay up to date on industry best practices, and help businesses evolve. These programs enhance the revenue per employee substantially, making this investment highly feasible for companies in every industry.
  • Reduced Energy Consumption: As the environmental crisis becomes a significant concern, energy consumption and reduced production of CO2 are extremely important. By removing the use of energy in classrooms, or the need for travel, the eLearning industry allows for precisely that.
  • Convenience and Time: Online learning platforms allow individuals and businesses to choose convenient times to schedule a course. For instance, if the class is a pre-recorded video, an individual can schedule it for weekends, or post-office hours, so they may learn without the struggle of traveling, missing out on work, or overloading their calendar. This also enables consumers to choose various courses that they can study, in the travel time that is no longer required.
  • Affordability: This form of learning is extremely affordable and, in some cases, more effective than traditional learning. With the ability to learn, research, interact, and get feedback on one platform, students can save time and gain more at a notably lesser cost. For businesses, this investment is substantially lower than potentially hosting or hiring a trainer in their office location.

To further understand the benefits of online learning to consumers, and efficiently personalize and improve offerings, get more information.

Significant Market Trends in Online Learning

It is crucial to understand the benefits of online learning, and the reason it is being adopted across the globe. Similarly, it is vital to understand the market trends in online learning and how they are affecting this industry. In this and coming years, these four trends have been forecasted to contribute to market growth:

Online Learning + Market Research

Virtual Learning through COVID 19

With the COVID 19 pandemic, educational institutes across the world were closed for an indefinite amount of time. Through this crisis, coursework has been interrupted, countless individuals are now unemployed, and consumers have access to unusual amounts of time. This has led to an upsurge in online learning, as students prepare for their examinations, or professionals work towards improving their skills and applying for jobs. Virtual learning is a significant trend, advanced by the COVID 19 crisis. However, the post-COVID era is expected to see a “new normal” that encourages technological dependency and digital interactions. Online and virtual learning has been promoted, improved, and molded to consumer preference, and is expected to continue growing even in the post-COVID era. This, in turn, will increase student enrollments, and the demand for online education service providers significantly.

Professional Training

As discussed earlier, the eLearning industry is highly beneficial for businesses across industries. This has become a common trend, and the adoption of training courses for employees is growing. Our market research experts have observed that this increase in online training courses for employees is a significant market growth driver for the online learning industry. With their expertise in market forecasting analysis, our experts have found that businesses that invest in the training of their employees can help companies to increase productivity, enhance profit margins, and improve overall revenue. Enterprises investing in knowledge capital have a significant competitive advantage over their counterparts, and their employees have access to industry best practices, making them more efficient. As companies continue to invest in their knowledge capital, online education service providers are witnessing growth and development.

Government Initiatives

Through the COVID 19 pandemic, governments across the world, particularly in the United States have utilized the high levels of digitization to spread awareness, interact with citizens, and to reach out to the masses. In recent years, governments have started promoting eLearning as an addition to traditional courses so that students may have access to a wider variety of subjects. Additionally, Ministries of Education and Health across the world are conducting online courses and seminars to train workers on the requirements during the COVID 19 crisis. This is yet another trend in online learning that is forecasted to help the industry grow in the coming years. Infiniti’s market research experts observed that adopting online learning allows governments to reduce costs, invest more in their workforce, and improve value for money of taxpayers. As this trend continues to grow, so will the industry.

Adopting New Technology:

Telecom infrastructure and digital innovations have continued to develop and improve over recent years. As the industry continues to have viable platforms for delivering online courses, it will continue to grow. Additionally, businesses, institutes, large organizations, and individuals will continue to explore and adopt newer technologies, and the online learning industry will continue to grow. This industry has grown from objective tests on desktops, to interactive classes on smartphones. With the development of augmented reality, virtual reality, artificial intelligence, and more, this form of learning is presented with endless growth opportunities. It is also expected to help online education service providers improve marketing initiatives, develop newer courses and products for students, and increase enrollment. Infiniti’s market research experts have identified the development and adoption of new technology in the coming years as another significant trend and growth driver in this industry.

Online Learning and the Importance of Market Research  

Infiniti’s market research services help businesses understand the market size, efficiently forecast upcoming trends and risks. As the online learning industry continues to grow, industry players will need a competitive advantage; accompanied by well-informed strategies to mitigate risk, in-depth insights into dynamic market trends, and, most importantly, efficiently planned and developed products. Market research services enable companies to create and execute ideal strategic initiatives for their growth in a highly competitive market.

Simply understanding significant market trends is not enough. Take the extra step to be an industry leader and speak to our industry experts.

Consumer Electronics + Market Trend Analysis

Disruptive Trends Shaping the Consumer Electronics Market

Consumer electronics is an ever-changing and evolving market. As technological advancements continually enter the market, consumer electronics must adapt and adjust to fulfill customer wants and needs. As companies struggle to cope with this fast-paced market, industries attempt to analyze current trends and forecast coming trends in the market.   

With the arrival of smart TVs, smart speakers, and other technologies that allow for connected consumer electronics products, consumer demands have changed. Convenience and ease are of utmost importance to consumers. With fast-paced, hectic lives, the convenience of smart devices is unparalleled. While the advancements are brilliant for consumers, it raises challenges for the consumer electronics companies in the market.

It is crucial for consumer electronics companies to forecast, understand, and prepare for the ever-evolving market trends. Many companies are approaching market research firms to leverage their market trend analysis solutions. To forecast the changes in consumer behavior and market trends, and successfully stay ahead of them.

With the incorporation of augmented reality in smartphones and the development of 3D sensing cameras and AI chips, developers can build more powerful AR experiences in commonly used devices. Other innovations and trends such as these are influencing significant change in the consumer electronics market. In this article, Infiniti’s industry experts highlight the key market trends affecting the consumer electronics market.

In this fast-paced market, it is essential to understand the trends and innovations that are influencing the market growth. Speak to our experts to learn more about the key market drivers and trends.

Consumer Electronics Market Trends

In a market as fast-paced and highly demanded as the consumer electronics market, it is vital for companies always to stay a step ahead. The best way to achieve this is to be aware of the current and upcoming trends in the market, and how they influence companies and products. Therefore, our experts have listed the following three key trends in the consumer electronics market:

Smart Speakers and Displays

Convenience is essential to consumers everywhere. Be it individual consumers or businesses, smart TVs and smart speakers help conserve time, and are used by consumers of any age level or technological adeptness level. With quick access to various platforms, such as Netflix and Youtube, and connections to Amazon and Google software ecosystems, consumer demand has risen exponentially over recent years. For consumer electronics companies, this translates into prioritizing smart devices as per consumer demand.

Smart homes

With a rise in voice control functionality in various home appliances, smart homes are becoming extremely common. Amazon Alexa and Google Assistant are connected to most home appliances through wi-fi. Devices such as vacuum cleaners, printers, and even lights, can be easily controlled with these software ecosystems. Voice control is also now being integrated with smart TVs. Consumer electronics companies must aim towards creating devices and electronics that integrate with these software ecosystems and smart homes efficiently. Consumer convenience must be the primary focus of all companies, to grow successfully in this market.

Wearable Devices

As technology develops to be easy-to-use and convenient for consumers, wearable devices have become a commonality. In professional and leisure settings, wearable devices allow immediate access to various platforms and interfaces. If appropriately integrated, wearable devices can enable further access to smart homes. Wearable devices are continually evolving and developing, and consumer electronics companies must aim towards creating more appliances and electronics that integrate with this booming trend. Offering mid-tier and lower-priced devices would also help consumers and increase demand.

Consumer Electronics + Market Trend Analysis

These are the three major trends that are currently influencing the consumer electronics market. Get more information and in-depth insights into these market trends today.

The Role of Market Trend Analysis

In the consumer electronics market, trends change at a fast pace. While the trends discussed above may be crucial to the market currently, a new technological development, other advancements can improve the growth and the direction of the market majorly within months. To always stay ahead of these changes, companies must leverage market trend analysis solutions. Infiniti’s experts have detailed the following benefits of our market trend analysis solutions:

  • Identifying Current Trends: Infiniti’s research experts are equipped to provide in-depth insights on current market trends. They are also equipped to guide companies on the ideal steps to be taken, to proliferate, and increase market share and revenue. Identifying and understanding current trends is the first step towards coping with and growing in a fast-paced market.
  • Forecasting Coming Trends: Our trend analysis solutions can also help forecast trends. It allows companies to strategize and plan development, inventory, and delivery of their products. Additionally, it helps in strategizing for current products, as well as when launching new products. With new trends continually developing, companies need to ensure that they are strategically equipped for changes in demand and consumer buying behavior.
  • Staying Ahead of the Curve: Identifying and forecasting market trends is crucial to growing in a competitive industry efficiently. However, a significant competitive advantage provided by market trend analysis solutions is the ability to compare with competitors and key market players. It can also help identify the gaps and implement the necessary changes.

Market trend analysis solutions can help businesses identify, understand, forecast, and stay ahead of the trends in this market. Request a free proposal to gain an unparalleled competitive insights.

Smart Manufacturing and Custom Market Research

Why the World Needs Smart Manufacturing Now

In recent times, technological advancements have transformed the manufacturing industry. As experts speculate the benefits and detriments of these advancements, it is widely accepted that smart manufacturing is leap forward for manufacturers across sectors. Currently, smart manufacturing is becoming the focus of manufacturing globally. It is the integration of the manufacturing industry and new-age information communication technology. As this change permeates the manufacture process in the form of smart factories and the adoption of industry 4.0, it is transforming traditional manufacturing for the better.

The benefits of smart manufacturing are unparalleled, for instance, it can accurately predict requirements, identify errors, make innovation easier, and make the manufacturing process easier. It is crucial to note that smart manufacturing is the process of combining various technologies and solutions and implementing it into the manufacturing process. These technologies and solutions are referred to as ‘enablers’ and include artificial intelligence, blockchain in manufacturing, industrial internet of things, robotics, and more. Unlike the commonly misconception of it being a direct implementation on the existing process, the actual process is long-drawn and challenging.

For this reason, manufacturing companies across the world are leveraging custom market research solutions, to help them understand the market and make the transition easier. In this article, Infiniti’s research experts highlight the various benefits of, and factors affecting smart manufacturing. Additionally, they highlight the benefits of custom market research for the industry.

Smart manufacturing is taking the world by storm, and it is crucial for manufacturing companies to be prepared. Get more information to learn more about this global phenomenon and what it means for your company.

Smart Manufacturing and IIOT

The industrial internet of things (IIOT) is an ecosystem where every device, machine, and process is connected through data communication. It incorporates machine learning and big data, while harnessing sensor data and automation. The concept behind IIOT is that machines capture, analyze, process, and communicate data better than humans can. Giving manufacturers the opportunity to identify inefficiencies and find solutions faster than they ever could previously. IIOT can make smart manufacturing faster, more efficient, and more profitable. It does this by providing manufacturers with precise information throughout the production process.

The Benefits of Smart Manufacturing

Technological advancements offer various benefits in every industry and sector. In the case of smart manufacturing, these benefits change the manufacturing process entirely. Every smart factory provides manufacturers with the following impactful benefits:

Automated data:

All the information procured and made available through the technology implemented in smart factories allows managers to make more informed decisions. It also makes it possible for manufacturers to link their technology with business goals and measure their key performance indicators more efficiently.  

Predictive maintenance:

With constant, precise information from their technology, smart factory managers can predict and resolve maintenance issues. This, in turn, avoids downtime and negative effects on product-quality.

Significant cost reductions:

Smart manufacturing allows manufacturers to increase forecast accuracy and reduce waste. It also provides better insights into supply chain systems, such as demand levels, inventory, delivery status. This helps reduce costs with appropriate supply-chain and demand management.  

Enhanced productivity:

With seamless data on bottlenecks, machine maintenance, and functioning, and operational inefficiencies, manufacturers can substantially enhance productivity. Smart manufacturing helps make the required adjustments to improve quality, reduce waste, and potentially increase yield.

Smart Manufacturing and COVID-19

As the world attempts to recover from the COVID-19 pandemic, businesses and manufacturers across the globe suffer losses. With mandated social distancing in most countries, continuing the traditional manufacturing with hundreds of employees present is not possible. This has led to considerable growth in smart manufacturing. With a reduced need for manpower, and high automation, not only can manufacturers continue production, but they can also recover from their losses with high efficiency, and lower costs.

The world is slow to recover from this pandemic, and industries across the globe are changing to a data and IoT dependent work approach. Businesses are encouraged to create more technology-dependent work modules, to reduce risks and losses. Digitizing processes provides manufacturers with increased flexibility that will be essential in coming years. It also allows businesses to protect workers, safeguard jobs, and build an adaptable manufacturing industry.

Identifying and successfully stepping into the future with the manufacturing industry is crucial. As opportunities present themselves, speak to our experts to learn how to seize them in the best way possible.

The Benefits of Custom Market Research for Smart Manufacturers

In times of fast and crucial change, businesses must rethink their business model, marketing approach, and strategies for various facets of the industry. Custom market research solutions address unique business challenges and develop comprehensive, unique strategic solutions. As the smart manufacturing industry grows at breakneck speeds, manufacturers need assistance in successfully transitioning into industry 4.0. Infiniti’s experts further detail the benefits of custom market research solutions:

Targeted Research:

Custom market research solutions allow businesses to focus on specific pain points and procure target market research regarding them. This targeted data enables businesses to acquire forecasts regarding market trends and market growth in their niche market space. As industry 4.0 evolves, these solutions always allow businesses to be prepared and a step ahead.

Deeper Insights:

Custom market research companies provide insights based on a combination of primary and secondary research. With insights from industry experts and major stakeholders, as well as a compilation of information from various industry forums and databases, this data is detailed and highly insightful. These insights can help manufacturers identify potential risks with proven data and develop actionable strategies as they work towards creating their smart factories.  

Comprehensive Research:

Custom market research solutions compile information effectively from various sources. Additionally, custom market research companies help companies develop the ideal strategic approach to challenges and overcome them while evolving with the market. Industry 4.0 is challenging, and comprehensive data can help manufacturers embrace the changing market efficiently.

As industry 4.0 and smart manufacturing evolve, companies must ensure they are prepared to evolve as well. Custom market research solutions make this possible. Request a free proposal to gain comprehensive insights and actionable solutions.

Market research

How Market Research Benefits E-Commerce Companies

Rising market competition demands businesses to keep a keen watch on the changing market trends and gain a deeper understanding of their buyer personas. Over the last few years, there were several instances of e-commerce companies that shut shop due to declining profit margins. One of the key reasons why many of these players failed was primarily due to the absence of an effective market research solution that rightly defines the needs of their target consumers and gives comprehensive insights on the changing market trends. Experts at Infiniti Research posit that at least 3 out of every 5 e commerce businesses that do not undertake a market research study will fail in the long run.

We have curated some reasons why a market research study is a non-negotiable for e commerce companies.

Market research gives you a qualitative and a quantitative understanding of why your ideal customers would want to buy your products. Request a free proposal to know more about our market research solutions.

Benefits of E commerce market research

Market researchAnalyze industry trends

E commerce trends are often fast-changing, making it difficult for companies to keep up with the market transformations. A market research study about the e commerce industry will help companies determine key factors relating to the market such as current size, growth rate, and the changing trends. Moreover, this also helps e commerce companies to gain a first-mover advantage.

Looking for solutions to address your key business challenge? Get in touch with an expert for unparalleled business insights.

Develop customer personas

Most new-age entrepreneurs attempt to break the shell without understanding the rules of the market and try to formulate their own policies and business agendas. This attitude often derails their marketing campaigns and they end up paying for heavy losses. Having a clear understanding of the demographics and demands of various customer segments is one of the key benefits that market research has to offer e commerce companies. This helps them create better buying journeys leading to customer satisfaction and long-term customer loyalty towards the business.

Understand competitor strategies

The e commerce sector is dominated by cut-throat competition and many players are trying to gain a bigger chunk of the market share. Companies that are not agile will get left behind. A market research engagement helps avoid this by analyzing the competitors and their strategies thoroughly. E commerce companies can use this data while formulating their go to market strategy and devise ways to better attract and retain customers.

Request a free brochure to learn more about our services.

Market research analysis

How Market Research analysis helped a Big-box Retailer Fine-Tune Their Processes to Adapt to the Changing Retail Dynamics in the US

As e-commerce and specialty stores grow in appeal, big-box retail stores are gradually losing relevance. The numerous store and company closures across several categories over the last decade is a key indicator of the shrinking demand for big-box retail. One of the prime reasons for this is that customers are no longer keen on being anonymous shoppers in large retail stores. Consequently, big-box retail companies must shift their strategy from competing on access and selection to providing better discounts and staging greater consumer experiences. Moreover, the proliferation of ecommerce stores in the US that are able to offer a wider option when compared to brick and mortar stores, consumers are becoming more inclined to use these platforms for making a purchase. All these factors are making it highly challenging for big-box retailers to grow and retain their customers. This is where the benefits of leveraging a market research analysis comes into play.

A big transformation calls for a holistic approach. Request a Free Proposal to know how our experts can help you identify gaps in your current business operations and align your business decision making to generate better outcomes.

Market research analysis

Business challenge

The client: A big-box retailer with stores across North America

Industry: Retail & CPG

A major big-box retail chain observed a steady decline in their store traffic over two consequent quarters. They were facing predicaments in identifying the exact reasons for the sudden reduction in the footfall. In an effort to increase their store traffic, the client even invested aggressively into promotional campaigns. However, they failed to achieve the desired viewership and conversions. This also had a great impact on their overall sales and profitability, with the net profits plunging by at least 15% each quarter. The client approached Infiniti Research to identify the critical reasons for their reduced footfall and traffic and also identify strategies to get back on track with the help of our market research analysis.

Ready to maximize for the future by becoming smarter, more agile and adaptive? See how we can help elevate your operations.

Furthermore, by leveraging our market research analysis solution, the client also wanted to tackle other key challenges including:

Build brand loyalty

As consumers today have a wide range of options to choose from, they tend to switch between different online and offline platforms to make a purchase. With Infiniti’s market research analysis, the client wanted to identify the factors affecting consumer purchase and brand loyalty and build appropriate strategies to retain their customers and turn them into repeat shoppers.

Identify the right marketing channels

The client’s previous promotional strategies failed as they failed to identify where their target customers are before investing in marketing campaigns. Using Infiniti’s market research analysis solutions, the client was keen on grouping different customers based on their purchasing behavior and create targeted marketing campaigns to attract these segments.

Create promotional strategies

With the help of our market research analysis, the big-box retailer also wanted to understand their competitors’ promotional activities and strategize their own promotions and discounts accordingly. They also wanted to learn how their big-box retail counterparts are withstanding competition from new players such as ecommerce and specialty retailers.

Request a free brochure for comprehensive insights into our portfolio of services and learn how our tailor-made solutions can help your business build better go to market strategies.

Solutions offered

To help the client tackle the above-mentioned challenges, the experts at Infiniti Research conducted a comprehensive retail market research analysis. The market research analysis involved qualitative and quantitative market research for augmenting sales and targeting the right audience for the big-box retailer. The experts at Infiniti also carried out a market trend analysis in order to understand the change in market trends that are affecting the sales and profitability of the business. The industry best practice assessment undertaken as a part of the market research analysis also provided the client details about the strategies adopted by their peers in the market to withstand competition from ecommerce and specialty retailers and retain their customers. The market research analysis also included a customer satisfaction and loyalty assessment through which the client was able to gain a better understanding of what their customer expectations were and their gaps in fulfilling them.

Results obtained

By leveraging Infiniti’s market research analysis, the client identified that one of the key reasons for the declining footfall was the lack of personalized in-store experience and offers. The market research analysis study helped the big-box retailer understand the promotional tactics adopted by their counterparts and formulate similar offers that were most viable for their business and at the same time attract more customers. They were also able to identify the right promotional channels where their target customers were most active and undertake targeted marketing campaigns to drive more sales. As a result of these targeted campaigns, the big-box retailer also observed a rise in the number of repeat shoppers.

By leveraging our market research analysis, the client consequently saw an increase in their profit margin by 25% within 6 months.

Learn more about how Infiniti’s solutions can help overcome challenges in retail.

Solar panel suppliers

Devising a Market Expansion Plan for a Company in the Solar Energy Industry | Infiniti’s Latest Market Research Solutions

Market Research Solution for a Solar Panel Manufacturer

With the rapidly expanding environmental awareness and gradual decline in the cost of solar installations, the US solar energy industry has witnessed a steady growth over the years. But, despite the massive growth of the solar industry, there are still several barriers that could hold solar energy companies back. Therefore, for companies who are new to the solar energy industry, it becomes imperative to conduct market research to identify the opportunities and challenges facing the solar energy industry.

The ever-increasing competition in the solar energy industry, triggered by factors such as affordability, decarbonization, and market dynamism are pressurizing leading players to enhance their current business models and projections. Are you facing such difficulties and looking for the right solution to mitigate them? If yes, request a FREE proposal to know how Infiniti's solution can help.

Business Challenge

The client is a solar panel manufacturer based out of the United Kingdom. The client was looking to expand to the US solar energy industry. However, before investing huge capital into the project, the client wanted to gain detailed insights into the US solar energy market. Also, before expanding into the new market, they wanted to understand the challenges facing the US solar energy industry and overcome them by devising value maximization strategies.

Other key challenges faced by the US solar energy industry were:

Solar energy industry challenge #1 

International competition and legality: The client noted that dealing with international competition and legal compliance were major challenges faced by solar panel suppliers in the US. Therefore, the client wanted to understand the changing laws and policies in the US energy market that could impact their growth.

Solar energy industry challenge #2

Need for modernizing grid infrastructure: This was another challenge faced by solar panel manufacturers. The client, therefore, wanted to identify the latest technologies and innovations implemented by the key player in the US solar energy industry. By doing so, they wanted to make improvements in their grid infrastructure by using technologies, equipment, and controls.

Solar energy industry challenge #3

Supply-demand challenges: As the solar panel installation began to grow in the US market, many leading solar panel suppliers started producing solar panels in huge quantity. This eventually created an oversupply of solar panels. Also, with this supply-demand mismatch, major solar panel manufacturers witnessed a huge decline in their net profit margins. The client, therefore, did not wish to take a chance. By understanding the market dynamism and requirements, they wanted to better manage production and supply.

Solutions Offered and Value Delivered

The experts at Infiniti Research conducted a thorough analysis of the US solar energy industry. The experts analyzed the top ten solar panel manufacturers in the US. The factors such as the latest innovations in design, average sales rate for the past 5 years, and their market position were taken into consideration. The experts also analyzed market potential for solar panel manufacturers and identified the key market entry barriers.

With Infiniti’s market research solution, the company in the solar energy industry was able to understand the market entry barriers and devise well-informed market expansion plans to enter the US solar energy market. Infiniti’s market research solution also helped the client to understand the latest technological innovations and trends in the market. This helped them to adapt to innovations in the market and make improvements in grid infrastructure. Furthermore, with Infiniti’s market research solution, they were able to easily adapt to the changing laws and regulations.

Also, the insights obtained from Infiniti’s market research solution helped the client to understand their competitors’ sales rate and make an accurate prediction about the potential market demand. This helped the company in the solar energy industry to establish a foothold in the US solar energy market and exceed their sales expectations within the course of one year.

With our expertise in offering market research solution, we’ve helped various major solar energy players to establish a leading edge in new and existing markets. Want to know how we helped our clients? CONTACT US!

Top trends shaping the future of the solar energy industry

TOP TRENDS SHAPING THE FUTURE OF SOLAR ENERGY

Want to know more about our services for the power and energy sector? Request for more info!

Want to gain insights into the top 5 solar panel manufacturers from around the world? Read the article below.

Top 5 Solar Panel Manufacturers from Around the Globe

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