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Product Market Research

Product Market Research: Infiniti’s Success in Helping a Client Accelerate Medical Product Development

From concept to design and development, manufacturing medical devices is a complex process. Having worked on different types of product market research projects, ranging from innovative medical devices to advanced lab equipment and other sampling and assay technologies, Infiniti has a proven track record of helping medical device companies accelerate medical product development.

We can help you address your product development challenges with accurate product market research insights or offer additional data-backed services to gauge product success. Either way, our market research experts will work together with your team to ensure an optimal outcome within the set timeframes. Our international research team ensures clients gain access to the insights they need to make product development decisions on the go. What sets us apart is the fact that our services extended well beyond the final phase as we also assist our clients with the communication and application of results.

This success story sheds light on one of our many successes in helping medical device development companies tackle their product development challenges with accurate product market research insights.

The acceleration of innovation across the medical devices and med-tech markets is redefining healthcare. Contact us to learn how product market research can help you cut through complexity and improve your success rates.

How do you conduct product market research?

Staying afloat in the medical product development market space requires businesses to understand the market by conducting in-depth product market research. Here’s how.

1. Understand the purpose of your study

2. Analyze the needs of your customers

3. Gather accurate market information

4. Analyze your findings

5. Turn market insights into actions

Business Challenge

A Fortune 500 medical product development company based out of the UK required assistance with conducting a complex research project to reduce its new product development costs. The client was looking to develop a robust strategy to reduce new product development time and achieve a faster go-to-market time.

Having analyzed the potential of wound care technologies, the client set out to develop synthetic skin substitutes to treat wounds. During the initial phase of product development, the client identified many challenges and wanted to ensure that their product remained competitive by conducting in-depth product market research. Apart from analyzing the product landscape, they also wanted to keep abreast of competitors’ activities, identify disruptive products on the horizon, and assess their competitor’s M&A activities. Our product market research team undertook a rapid scan of the product market landscape to provide a holistic view of its current position and factors impacting growth.

Request a free proposal to learn more about product market research and its benefits from a business perspective.

Our Approach

We began the research process by conducting in-depth market research backed with semi-structured interviews and detailed segment-wise studies to help the client. Initially, 35 stakeholders within the medical devices industry were interviewed to understand the market. However, the focus was on the six core competitors with similar product offerings.

Our three-phased product market research study provided critical insights regarding the development of the product. The research was designed to examine the circumstances in which physicians would opt to use the client’s product over a similar product and uncover additional market data needed to increase acceptance of a new device. The product market research solution enabled the client to gain an overview of the medical product development market in the UK, including competitors’ strategies, product offerings, M&As, and more.

Request more info to learn how you can make strategic business decisions by leveraging structured, in-depth product market research insights.

Outcome

The insights gained from the product market research allowed the client to refine the product concepts, target the right end-user groups, understand best practices, and answer critical medical product development questions. The primary interviews also provided actionable insights for evaluating the concepts on dimensions such as appeal, clarity, and product uniqueness. This helped the client to focus their efforts and target investments in segments with high potential.

The product market research study also helped the client to:

  • Increase product launch and success rate by over 25%
  • Improve market reach
  • Identify and target high potential market segments
  • Improve R&D and build innovative products
Risk Assessment

Maintaining Supply Chain Efficiency and Tackling Potential Challenges with Risk Assessment Solutions for a Heavy Equipment Manufacturer

The manufacturing industry has witnessed significant transformation in recent years. The advent of the Industrial Internet of Things (IIoT), smart factories, and automation has helped companies improve efficiency, tackle various supply chain challenges, overcome production and development roadblocks, and hire more skilled labor. As the industry continues to grow, many companies are struggling to keep pace with the fast-paced market and conduct a necessary risk assessment, to identify and address obstacles, and challenges.

There has been a significant upsurge of demand in the heavy equipment manufacturing market, and manufacturers need to maintain proper demand management, risk management, and supply chain systems. The first step to maintain visibility, transparency and business continuity in the industry is to leverage risk assessment solutions, mitigate potential challenges, and secure operational efficiency. Infiniti’s market research experts help heavy equipment manufacturers identify, evaluate, and address various market risks with comprehensive risk assessment solutions, actionable insights, and unparalleled strategies.

Struggling to keep pace with the fast-changing manufacturing industry? Request a free proposal to leverage Infiniti’s business solutions and stay a step ahead of the curve.

Client Profile

The client is a renowned heavy equipment manufacturer based in the APAC region. It produces a range of equipment for construction and mining companies in various countries and sought to ensure efficiency by tackling all potential market risks due to the industry’s constant changes.

Business Challenges

The client witnessed numerous significant changes within the industry and wanted to develop efficient management systems to avoid negative business implications on their stable growth. The heavy equipment manufacturing firm had experienced a significant upsurge in demand due to the rise in urbanization, government investment in construction, and infrastructure improvement in developing countries. However, heavy equipment market players struggled to keep pace with changing regulations, employee and labor safety concerns, and shortage of skilled labor. These challenges caused substantial risks such as hampering production due to non-compliance, potential legal issues due to injury, and inability to maintain operational efficiency across the supply chain. Therefore, the client sought to leverage Infiniti’s leverage risk assessment and management solutions.

Although demand has risen significantly, heavy equipment manufacturers face a variety of industry risks and challenges constantly. Request more information to learn how our risk assessment solutions mitigate potential losses, improve efficiency, and maintain a strategic edge.

Our Risk Assessment Engagement Approach

Infiniti’s market research experts developed a detailed risk assessment engagement to help the heavy equipment manufacturer overcome industry challenges and potential risks. The approach included four phases.

Our experts conducted in-depth qualitative and quantitative research to help the client identify industry developments, trends, changing regulations, and growth drivers in the market. Additionally, through comprehensive discussions with industry stakeholders and relevant data from reliable secondary sources, Infiniti’s market research experts provided the clients with clear insights into the impact of various factors on businesses within the APAC heavy equipment manufacturing industry.

In the second phase, Infiniti’s experts conducted an industry best practices assessment to identify industry leaders and competitors’ successful safety and supply chain strategies, help the client address weaknesses within their supply chain, and develop data-driven strategies to mitigate future complexities.

A risk assessment analysis helped the experts identify and highlight the significant risks impacting the heavy equipment manufacturing industry, including constantly changing safety regulations in different countries and import policies. The risk assessment also aimed to identify factors causing raw material price fluctuations and evaluate reasons for the shortage of skilled labor and high employee turnover within the industry.

The last phase included developing risk management systems to help the manufacturing firm tackle various labor, safety, regulatory, and financial challenges. Infiniti’s experts provided data-driven recommendations to enable well-informed business decisions and mitigate risks.

Business Outcomes of the Risk Assessment Solutions

Infiniti’s comprehensive risk assessment engagement helped the client preemptively tackle potential industry challenges, predict and overcome sudden changes, and maintain efficiency along their supply chain. The heavy equipment manufacturer successfully identified, evaluated, and formulated strategies to tackle industry risks with our experts’ insights. With a robust guide to various country policies and a system to track and understand changing regulations, the company avoided sudden production challenges and maintained productivity. Additionally, they developed methods to attract and retain skilled labor, improved employee policy, ensured better employee safety, and mitigated the possibility of injuries. The risk assessment solution also helped the client identify industry best practices, adopt effective strategies to maintain supply chain and operational efficiency, and produce high-quality offerings with improved speed-to-market. The engagement enabled improved productivity, higher profitability, comprehensive risk management systems and helped the client realize significant savings by preparing for price changes and overcoming supply chain shortcomings.

Speak with our industry experts to leverage our risk assessment solutions and develop data-driven systems to mitigate risks, increase profitability, and maintain supply chain efficiency.

Trends Analysis + Health and Wellness Food Market

Maintaining a Strategic Edge in the Health and Wellness Food Industry with Market Trends Solutions: A Case Study

Health and Wellness Foods Market Overview

In recent years, health and wellness have extended beyond physical fitness and basic nutritional fitness. Doctors, nutritionists, fitness professionals, and consumers have become increasingly focused on the value of constant healthy consumption. In a rapidly evolving and incredibly challenging world, maintaining physical, nutritional, and mental health is imperative to growth. This change has propelled the scaling of the health and wellness food market while restricting the development of diet plans.

However, as is the case with most markets, the health and wellness food market has also witnessed the advent and end of many trends, and companies have experienced the need for market trends analysis. With evolving consumer behavior and preferences toward health and wellness, and fitness change, so do their consumption needs and demands. While the market is steadily expanding, continuously changing trends often cause challenges with inventory management, marketing initiatives, product development, and increase potential risks for businesses in the health and wellness food market.

The COVID-19 pandemic has increased consumers’ focus on individual health, and companies in the health and wellness food market capitalize on this growing trend. Request a free proposal to learn how your business can capitalize on current and future market trends.

Scope of the Trends Analysis Engagement

Keeping pace with changing market trends has become increasingly difficult as digitization, social awareness, and ethical consciousness continue to grow. However, with Infiniti’s market trends analysis, companies in the food and beverage industry identify, evaluate, and strategize for current and upcoming market trends. This critical analysis provides all clients with a significant competitive advantage and helps them stay a step ahead of their competitors as well as consumers with novel strategies and offerings. In this engagement, Infiniti’s trends analysis experts help a health and wellness food company overcome market challenges with a comprehensive analysis, product research and mitigate the risks of sudden changes.

Market Trends Analysis + Health and Wellness Food Market

Business Challenges

A leading health and wellness food company in the Asia-Pacific (APAC) region struggled to keep pace with consumers’ demands and noticed its decline in customer retention. While competitors developed relevant offerings, targeted marketing initiatives, and robust supply chain strategies, the company was losing ground due to traditional and rigid approaches. To keep abreast of the changing market and maintain efficient methods and relevant offerings, the client required a flexible supply chain, targeted marketing initiatives, data-driven product development processes, and a system to identify and strategize for upcoming market trends. Therefore, the company chose to partner with Infiniti Research and leverage our expertise in offering market trends analysis solutions. With this engagement, the health and wellness food market player also wanted to re-establish themselves as an industry leader, decrease their customer attrition rate, and mitigate the risks caused by changing trends.

Infiniti’s trends analysis experts have helped many food and beverage industry players identify and strategize for significant market trends. Speak with our experts to learn how your business can benefit from our solutions and advice.

Our Integrated Approach

Infiniti’s market trends analysis experts worked closely with the company to establish efficient and comprehensive strategies and develop an unparalleled approach to changing trends. This process included three steps. For the first step, the experts identified current significant trends in the market and helped the client evaluate the impact of market trends. With this step, the experts also aimed to provide the client with an effective system to identify, assess, and strategize future market trends.

With the insights from the trends analysis, the experts helped the client adapt their marketing strategies and product development process to accommodate market dynamics and risks. The experts also attempted to enable efficient preparation and proactive adaptation of marketing and product development initiatives while tracking and mitigating potential supply chain, distribution, and revenue-impacting risks.

The third and final step included developing a flexible approach to supply chain strategies and inventory management. Infiniti’s trends analysis experts helped the supply chain and inventory teams enable quick changes, fast and high-quality delivery, and easy adaptation to changing market dynamics to account for the constant changes in trends.

Business Outcomes

The market trends analysis solution helped the health and wellness food market client overcome the severe impact of the various market trends that had impacted their market share, revenue, and customer retention levels. The engagement also helped the company prepare for potential future market trends and maintain strategies easily adapted or modified as per consumer and market demand. With an effective system to identify future trends, the company could proactively strategize, plan, and approach various market changes.

New, relevant, and flexible marketing strategies helped the client focus on promoting offerings and content that attracted their target consumers while keeping abreast of current market trends. Additionally, the insights into the changing market dynamics helped the client develop new products or adapt previous offerings to appeal to their target audience as per current and future trends. These changes led to a significant increase in customer attraction and customer satisfaction.

Further, a flexible supply chain and improved inventory management enabled enhanced communication, transparency, adaptation, and growth. With fast, high-quality, and trend-conscious offerings, the health and wellness food market client soon re-established themselves as an industry leader, overcame the challenges of the changing market trends, and recovered from the impact of their previous weaknesses. Within one year of the engagement, the client’s customer retention rate increased substantially, also mitigating the risks of changing market trends helped realize huge savings across the supply chain, and their new strategies helped regain significant market share.

Our market trends analysis solutions provide companies with the opportunity to gain and maintain a significant strategic edge in an ever-changing market. Request more information to learn more about the value of trends analysis in the food and beverage industry.

Risk Assessment + Ready-to-Eat Food

Addressing and Mitigating Supply Chain Risks in the Ready-to-Eat Food Market with Risk Assessment Solutions

Ready-to-Eat Food Market Overview

The evolving global economy and a steadily increasing need for employment have made convenience the primary focus for consumers. With digitization, travel, accommodation, communication, and leisure have become convenient and easy to access. Additionally, with delivery services and mobile applications, everything from groceries to fully prepared meals from favored restaurants is a single online transaction away. The food and beverage industry has increasingly felt the pressure of consumer needs and demands to create an alternative to microwavable, packaged, ordered food, or more. Therefore, the ready-to-eat food market has grown exponentially in recent years.

However, without a risk assessment, most companies face severe challenges and disruptions.  Although increasing urbanization, rising health consciousness, and the growing working population have led to a surge of growth and profit in this market, the ever-increasing demand has also made it challenging for companies to ensure supply chain efficiency and stay ahead of all market dynamics and risks.

Overcoming challenges in the difficult ready-to-eat food market requires a comprehensive understanding of the potential market and supply chain risks and brilliant risk mitigation strategies. Request a free proposal to learn how Infiniti’s risk assessment solutions can help your business.

Risk Assessment Engagement Overview

Risk assessment solutions aim to help companies gain a comprehensive overview of their market and its challenges. It also provides market players with in-depth insight into current and potential risks in their market and enables efficient risk management strategies. In this engagement, Infiniti’s risk assessment experts helped a ready-to-eat food manufacturer identify market and supply chain risks and develop strategies to overcome them. Our experts leveraged a risk analysis, market trends analysis, and industry best practices assessment to help the supplier.

Client Profile

The client is a renowned ready-to-eat food manufacturer based out of the United States, distributing across North America.

Business Challenges

As the ready-to-eat food market continues to grow at a substantial rate, the manufacturer struggled to address major challenges along the supply chain that caused significant losses. These challenges included issues with supply continuity, contamination risks, and consumers’ changing preferences. Various complexities, including limited suppliers and inventory capacity shortages, were becoming evident along the supply chain and limiting growth for the client. Additionally, without proper storage, the client risked contamination of their products during transit, consequently risking severe backlash from their consumers. In an industry as versatile and consumer-centric, changing consumer preferences may cause further inventory and supply chain challenges. To address these varying issues, the ready-to-eat food market client chose to partner with Infiniti Research and leverage our expertise in offering risk assessment solutions to identify, evaluate, and mitigate all potential risks in the market and supply chain.

Risk Assessment

Consumers’ changing preferences can be the most significant challenge and risks in a consumer-centric market, such as food and beverage. Request more information to learn how businesses can stay a step ahead of consumers and competitors with our solutions.

Our Integrated Risk Assessment Approach

Infiniti’s risk assessment experts worked closely with the manufacturer’s team to identify the industry’s major challenges and develop a comprehensive approach to address all current and potential risks. The four-phased process included the following:

  • A risk analysis was conducted to identify risks along the supply chain for the ready-to-eat food manufacturer. The process aimed to address the dangers of limited suppliers and inventory capacity shortages and offer comprehensive solutions to mitigate the risks.
  • The experts conducted a market trends analysis to identify upcoming trends in the food and beverage industry and identify factors influencing consumers’ changing preferences to help the manufacturer prepare for forthcoming changes and mitigate the risk of sudden changes.
  • To address the risk of contamination, Infiniti’s risk assessment experts utilized an industry best practices assessment to assess competitors’ and industry leaders’ strategies, storage alternatives, and supply chain plans and help the client adapt their approach accordingly.

Business Outcomes

Leveraging Infiniti’s risk assessment solutions helped the ready-to-eat food market client identify and overcome the various challenges within the market and supply chain. The risk analysis helped the manufacturer mitigate the risk of limited suppliers by identifying more partners and local suppliers to prepare for potential challenges, crises, or logistical mishaps. The client also implemented improved inventory management solutions to reduce wastage and increase the functionality of their inventory.

By understanding upcoming market trends and constant factors that influence consumers’ preferences, the manufacturer adapted its offerings as per demand. Additionally, the client was able to keep track of future market trends and changes and ensure that their offerings kept pace with consumers’ changing needs. Further, after conducting the industry best practices assessment, Infiniti’s risk assessment experts recommended investment into temperature-controlled transit vehicles for their products, particularly ready-to-eat food that may spoil. The client invested their resources as per Infiniti’s risk assessment experts’ insights, reduced losses, and costs, increased revenue, established themselves as an industry leader in the United States, and gained significant market share within two years.

Attempting to address the various supply chain risks in the ready-to-eat food market? Speak with our risk assessment experts to learn how our solutions can help you identify, understand, and mitigate risks with in-depth insights and data-driven recommendations.

Utility Company

Developing Unparalleled Expansion Strategies with Market Forecasting Solutions in the Surgical Equipment Market

Surgical Equipment Market Overview

The surgical equipment market has witnessed significant growth over recent years, owing to a substantial population and the increasing prevalence of chronic diseases. Surgical procedures have become increasingly common, and healthcare expenditure has increased. Additionally, technological advancements have made various types of surgical procedures possible, further fostering the market’s growth. However, as the market continues to grow, industry players often struggle to keep abreast of constant changes and market developments. Market forecasting is an essential process for companies in a dynamic, rapidly growing, and essential market.

As surgical procedures become increasingly common, surgical equipment manufacturers struggle to keep pace with changing demands, trends, developments, and consumer needs. Rigid regulations increased focus on hygiene and safety, and supply chain complexities are significant challenges affecting the surgical equipment market. Therefore, industry leaders worldwide are leveraging market forecasting solutions to gain insight into upcoming changes and developments in the surgical equipment market. Infiniti’s market forecasting solutions enable strategic decision-making, a better understanding of the market, and improved product and service launches.

Growing markets can become increasingly challenging as demand and competition rise. To stay at the top in the growing surgical equipment market, request a free proposal, and keep a step ahead of the market.

Business Challenges

The client, a surgical equipment manufacturer headquartered in North America, sought to expand their operations further within the United States. However, stringent regulations, supply chain challenges, and uncertainty regarding the market’s future were challenging in developing a comprehensive strategy. The client required an in-depth understanding of the United States market and data-driven insights into upcoming market trends, opportunities, challenges, and developments. With continually changing regulations, uncertainty permeates the market, and the surgical equipment manufacturer wanted to mitigate risks by anticipating and preparing for potential changes. Therefore, the surgical equipment market player sought to leverage Infiniti’s market forecasting solutions.

During the market forecasting engagement, the client also sought to:

  • Identify potential changes in their target consumer segments
  • Keep abreast of future market trends and opportunities
  • Mitigate risks by forecasting potential challenges
  • Gain and maintain clarity regarding government regulations

Identifying, evaluating, and strategizing for potential risks, market trends, and industry developments are crucial to survival in any market. Request more information to gain comprehensive insights into the surgical equipment market and the ideal business solutions.

Our Approach

Market Forecasting Solutions + Surgical Equipment Market

Infiniti’s market forecasting experts developed a comprehensive four-phased approach, including an industry trends analysis, risk assessment, market sizing engagement, and in-depth research. The four phases that were conducted are as follows:

  • Our market forecasting experts conducted in-depth primary and secondary research. The primary research included comprehensive discussions and interviews with stakeholders, industry experts, and surgical equipment specialists. The secondary research included acquiring and compiling information from reliable secondary sources, such as industry databases, company websites, annual reports, and executive presentations.
  • The industry trends analysis was conducted to identify, evaluate, and strategize for current and future surgical equipment market trends. Infiniti’s market forecasting experts utilized the insights from the study to offer the client data-driven recommendations regarding future market changes.
  • Our experts worked closely with the manufacturing team to identify supply chain complexities and risks and evaluate them. The risk assessment also included developing comprehensive strategies to mitigate potential risks and prepare for any unexpected changes.
  • Lastly, the market sizing engagement involved procuring data regarding potential market growth and current market size by analyzing crucial factors such as sales volumes, sales revenues, and potential buyers.

Business Outcomes

Infiniti’s market forecasting solution helped the surgical equipment market client develop a data-driven, comprehensive, market expansion strategy and provided them with an unparalleled understanding of their market. The engagement helped the client learn to identify upcoming trends, and pre-emptively strategize for them. Additionally, with Infiniti’s market forecasting experts’ insights, the surgical equipment manufacturer developed plans for current and immediately forthcoming trends. The risk assessment provided the client with relevant data regarding upcoming risks, and our experts’ insights helped them build risk mitigation strategies for potential challenges, providing the client with a strategic edge. Further, with the insights regarding the market size and more precise expectations, the client planned, evaluated, adapted, and executed an efficient, all-encompassing, and successful market expansion strategy. Within eight months of expanding across the United States, the surgical equipment market client established a strong foothold, expanded their product offerings, tackled all supply chain challenges, and gained significant market share.

To maintain unparalleled strategies and stay a step ahead of competitors, businesses must evaluate and anticipate upcoming market changes. Speak with our industry experts to learn how Infiniti’s market forecasting solutions help enterprises achieve unparalleled strategic decision-making.

Pharma Logistics + Market Research

Three Optimal Post-COVID Strategies for Pharma Logistics: Thought Leaders Identify and Discuss

The pharmaceutical industry is potentially the most challenging industry, with regard to supply chain complexities, regulations, competition, and logistics functions. Pharma logistics is an industry sector dedicated to acquiring, warehousing, and transporting pharmaceutical drugs, equipment, and devices. It is a challenging and tumultuous market, and requires a significant investment, strategizing, and data-driven decision-making.

Pharma logistics challenges include the risks of contamination, the need for temperature-controlled environments, regulatory changes, and ensuring no disruption of public health. Pharma companies have attempted to streamline their supply chain and logistics operations; however, these pharma logistics challenges continue to plague industry players.

The COVID-19 pandemic has caused various pharmaceutical industry challenges, including significant supply chain disruption, further regulation changes, added risks, and creating obstacles for important business operations, such as mergers and acquisitions. As companies attempt to overcome the various pharma logistics challenges introduced by the pandemic, it is equally crucial to establish sustainable strategies for the upcoming post-COVID era.

These strategies should aim to negate the pandemic’s impact and ensure that business continuity is secured in the case of other crises. Additionally, strategic business decisions will help pharmaceutical companies stay a step ahead of their competitors, enter the post-COVID era with robust business plans, and launch themselves into a period of growth. Therefore, in this article, Infiniti’s market research experts discuss the pharma logistics challenges caused by the COVID-19 pandemic and provide insights into our solutions and the ideal strategies for all market players.

The COVID-19 pandemic has had a jarring impact on the world and caused various pharma logistics challenges. To overcome these challenges and prepare for the post-COVID era with our market research solutions, request a free proposal.

Impact of COVID-19 on Pharma Logistics

The COVID-19 pandemic has taken a substantial toll on normalcy across industries, demographics, countries, and lives. Causing severe amounts of economic, political, and social unrest, the pandemic has inflicted further pressure on struggling pharmaceutical and healthcare industry players. The need to innovate is a constant pressure in the pharmaceutical industry, and the demand for an effective vaccine has enforced and increased this pressure substantially. Additionally, due to the impact on personal lives, employees, and professionals, most industries and companies have had to pause, stop, or restructure supply chains.

In the pharmaceutical industry, this change has included changes to the pharma logistics sector and increased the need for improved strategies and streamlined operations. Transportation has been paused in many countries, raw materials are challenging to acquire, companies have suffered losses, and these challenges have left the pharma industry at a major disadvantage.

However, as governments, researchers, and companies discover and develop the ideal vaccine to the COVID-19 virus, industry players can develop strategies to tackle pharma logistics challenges. Comprehensive and sustainable strategies can help negate the impact of the pandemic and ensure an overall improved supply chain across the industry.

Overcoming the business implications of COVID-19 can be highly challenging. Request more information and learn how your company can identify, evaluate, and address all pharma logistics challenges caused by the pandemic with our solutions.

Strategies for Pharma Logistics in the Post-COVID Era

Infiniti’s market research experts have analyzed the impact of the COVID-19 pandemic on the pharma logistics sector and studied industry players’ pain points. With their observations, they have identified three significant challenges and their ideal solutions in this article. These strategies aim to help pharmaceutical industry players tackle the major pharma logistics challenges and ensure smooth operations in the post-COVID era.

Pharma Logistics + Market Research

Strategy 1: Identify Multiple Supply Sources

Most pharmaceutical companies witnessed their operations come to a screeching halt as the pandemic impacted China and India. Being the most prominent countries sourcing crucial active pharmaceutical ingredients (APIs), the global pharmaceutical industry was set-back substantially by the sudden unavailability of imperative raw materials. Although the US and Europe manufacture APIs, China and India hold a much larger market share, and India is known to be the largest manufacturer of generic drugs.

This overdependency on one particular vendor, source, or country led to huge losses and disruptions in the pharmaceutical industry. Therefore, Infiniti’s market research experts highlight the importance of identifying and enlisting other suppliers and vendors for the sake of emergencies or general raw material procurement. With our market trackers, pharmaceutical companies can keep track of vendors, suppliers, products, and services from around the world. This allows companies to find stand-by vendors and gain comprehensive guidance from our experts regarding identifying and establishing the ideal partnerships in the pharmaceutical industry. Additionally, market trackers can help companies overcome pharma logistics challenges regarding raw material sources with constant global updates and data.

Strategy 2: Establish Crisis Management Systems

The pandemic spread fast and caused a global panic. Governments closed down their countries, companies had to stop operations, and individuals had to quarantine. The economic impact of these decisions was vast and unfettered due to the lack of pre-emptive measures. Understandably, preparing for a pandemic is neither expected nor easy to plan. However, market risk, natural disasters, and economic uncertainty are impending and potential challenges that industries and governments face.

Establishing efficient, data-driven, and comprehensive crisis management strategies can be the differentiator between industry leaders and companies experience losses. Infiniti’s risk assessment solutions help businesses identify potential risks in their markets, establish effective risk or crisis management systems, and mitigate risks substantially. With our risk assessment solutions, pharmaceutical companies can identify potential risks, reduce significant problems, and stay prepared for future pharma logistics challenges.

Strategy 3: Protect Employees and the Supply Chain

Social distancing, renewed hygiene protocols, regulations regarding personal protective equipment, and strict enforcement of these protocols have become standardized across countries. This has led to various pharma logistics challenges, including the inability to continue previous operations without risking employee safety and the possibility of contaminated drugs, devices, and equipment being transported. Additionally, pharma industry players must comply with more challenging regulations and hygiene protocols to maintain business continuity and avoid customer churn.

To ensure employee safety and minimize potential contamination through the supply chain, pharmaceutical companies can adopt industry best practices and efficiently comply with government policies. Infiniti’s industry best practices assessment enables pharmaceutical companies to benchmark and analyze best practices used by industry leaders or key competitors and utilize them to ensure employee and supply chain safety from the virus, contamination, and other challenges.

Infiniti’s market research solutions can help your business enter the post-COVID era with robust and sustainable strategies. Speak with our experts and learn how our solutions have assisted pharmaceutical industry players through the pandemic.

Electric Vehicles Market + Market Trends Analysis

The Evolving Electric Vehicles Market: What trends and challenges do the future hold?

The automotive industry has seen a major change in recent times. As technology advances, the need for personal mobility increases, and the demand for environmentally friendly options increase, the automotive industry has shifted its focus towards better alternatives. This search for alternatives has led to increased demand for alternative fuels and electric vehicles.

The electric vehicles market has seen immense growth over the past decade. Moving from prototypes to popular luxury electric cars and electric busses, the market is on the ideal path to proliferation. There is a range of options within the electric vehicles (EVs) market, including hybrid EVs, plug-in hybrid EVs, and battery EVs. This range enables consumers to choose the best option for themselves while shifting from vehicles that use traditional petroleum fuels.

Some of the most significant contributors to the increasing demand for electric vehicles have been the need to reduce personal carbon footprints and the high prices of petroleum. As economies struggle due to various factors, and fossil fuels run short, millennial and Gen Z consumers are willing to invest more in safer, environmentally responsible alternatives.

While the COVID-19 pandemic took a huge toll on the automotive industry, experts forecast further growth for the electric vehicles market as most countries work towards recovering their economies and industries. However, as electric vehicles market players aim towards recovery, it is important to identify and understand the trends influencing demand and the market. Therefore, Infiniti’s industry experts discuss the impact of COVID-19, major trends, and challenges in the electric vehicles market in this article. Additionally, they discuss the role of market trends analysis in an evolving and easily influenced market, such as the electric vehicles market.

As the world recovers from the COVID-19 pandemic, find out how the electric vehicles market can effectively prepare for the post-COVID era by requesting a free proposal.

The Impact of COVID-19 on the Electric Vehicles Market

The automotive industry and electric vehicles market witnessed a substantial decrease in demand since the advent of the COVID-19 outbreak. The pandemic has negatively impacted the global economy and significantly damaged GDPs in many developed and developing countries. This has led to job losses, further economic disparity, and reduced income for working professionals in every stratum of the corporate hierarchy. With lower disposable income, consumers are focused on near-time expenses, and major investments such as personal automobiles have been termed an unnecessary expense.

Additionally, due to nationwide lockdowns and imposed safety measures, many manufacturers were required to pause all production for an indefinite amount of time. The economic toll and supply chain challenges posed by this sudden disruption has caused significant losses for companies. Although electric vehicles require lower consumption costs daily, the initial investment is higher than that for most traditional fuel-run vehicles. Fuel prices have seen a momentary reduction in many markets, affecting the demand for electric cars shortly. However, all industries are on the path to recovery. Electric vehicle market players must prepare for the trends and challenges that await them on the other side of the pandemic.

Major Trends in the Electric Vehicles Market

As the electric vehicles market continues to grow, various trends will impact this growth and propel or challenge it. Infiniti’s industry experts identified the following three major trends that continue to impact the electric vehicles market:

Electric Vehicles Market + Market Trends Analysis

Rising Environmental Concerns

Increasing awareness about the impact of various industries on the current environmental situation has changed consumers’ buying behaviors substantially in recent years. The automotive industry and automobiles particularly are notoriously known to produce an extremely high amount of carbon emissions. This has led to consumers being more cautious and selective about their transport and automobile investments. With a range of electric vehicles, from bicycles to large vehicles like busses, consumers are now more likely to choose EVs over vehicles that require fuel. However, this has also led to an increase in more stringent government policies and regulations. With particular stipulations for the emission levels permitted in different vehicles, electric vehicle market players must be particularly careful in their development and production processes. This requires major investment, increased scrutiny, and compliance with various regulations.

Investment and Government Support

Due to the rising concerns regarding carbon emissions and environmental safety, governments and automakers have increased investments in the electric vehicles market. Governments worldwide are taking initiatives to increase deployment of EVs on the roads. Additionally, through the shock of the COVID-19 pandemic on economies, many governments launched schemes and offers to encourage investment in automobiles. As the industry starts to recover, governments are attempting to promote EVs and reduce dependence on fossil fuels.

Consumers’ Preferences

In a challenging and competitive market like the automotive industry, understanding consumers’ preferences are crucial to success. As consumers shift their focus from fuel-dependent vehicles to EVs, the demand for variety and options is expected to rise substantially. While many automakers have started offering EVs ranging from hatchbacks to luxurious sedans, there will be a growing demand for more options as this shift takes place.

Additionally, since vehicles are widely-used for personal mobility of varying kinds – short trips to work, weekend trips, or long road-trips – consumers will demand a higher battery range. The presence of gas stations along highways and within cities enables consumers to travel long distances conveniently. This requires companies to ensure that their vehicles have lasting power and can be conveniently recharged, even on long trips. Many car rentals companies have shifted to EVs, and are often preferred by Millennial and Gen Z consumers. However, to attract a wider audience, including older consumers, or consumers with hectic schedules, the electric vehicles market will need to adapt and grow.

In a fast-paced and growing market, staying ahead of the trends is the first step to long-term success. Speak to our industry experts to learn how Infiniti’s market trends analysis can help your organization prepare for the future of the electric vehicles market.

Challenges in the Electric Vehicles Market

While the electric vehicles market is expected to witness growth in the post-COVID era, automakers must be aware of and strategize for the various challenges within the industry. Due to the low demand for EVs currently, R&D costs require automakers to attribute higher prices for EVs. While these costs will reduce as demand increases, demand for EVs will not be par with the demand for fuel-dependent vehicles shortly due to the price difference.

Additionally, the lack of available charging stations along highways or within cities can affect the demand for EVs. Electric vehicle market players must set up a higher number of charging stations for consumers with EVs. These challenges can be tackled if the market continues to grow. However, these challenges may simultaneously be a detriment to growth. Therefore, electric vehicle market players need to strategize for these challenges and help the market grow.

The Importance of Market Trends Analysis in the Electric Vehicles Market

The various trends in any industry can propel or disrupt growth in the market. In the automotive industry, various trends can have a major impact on the development, investment, and production processes for automakers. The different market trends similarly impact the electric vehicles market. Therefore, market players must identify, evaluate, and understand the various trends in the market.

Infiniti’s market trends analysis is among the best ways for automotive industry players to understand their market, prepare for the various market trends, and succeed. Here’s how Infiniti’s market trends analysis can help:

  • This analysis helps companies study the market and identify major market trends that may impact their operations soon.
  • It also enables companies to strategize for these dynamic market trends appropriately and avoid sudden shocks within their supply chain and production processes.
  • With market trends analysis, companies can forecast possible growth drivers within trends and stay a step ahead of their competitors with pre-emptive production according to consumers’ needs and market dynamics.

In the electric vehicles market, market trends analysis enable companies to understand how the varying environmental changes affect them, understand and comply with the various government regulations, and forecast consumers’ demands. This helps players stay ahead of their competitors, increase consumer satisfaction, create effective market expansion plans, and realize huge savings within their organization.

Understanding a complex market requires expertise and appropriate guidance. Request more information to learn how Infiniti’s experts can guide companies in the electric vehicles market.

Demand Planning + Vaccines Market

What’s Next for the In-Vitro Diagnostics Market? Discussing Growth Driving Factors with Experts

The healthcare industry and in-vitro diagnostics market have grown exponentially in recent decades. Advancements in technology, changing customer expectations, and increased investment in healthcare have contributed to this growth. As the industry continues to grow, in-vitro diagnostics (IVDs) have gained substantial momentum as a modern medical diagnostic system. Currently, the in-vitro diagnostics market is expected to witness significant growth in the coming years.

Advancing diagnostic technologies, acceptance of precision medicine, and improved quality of life in developed and developing countries are some of the factors influencing and influenced by the in-vitro diagnostics market. As these factors and various other trends and challenges affect the market, key players are shifting their focus to new strategies.

With increased attention towards developing new products and strategic initiatives, such as mergers and acquisitions (M&A), key players are attempting to gain greater market share. However, the first step to achieving a greater market share is having a comprehensive understanding of the drivers influencing growth in the in-vitro diagnostics market.

Growth drivers such as increasing automation, supportive government policies, rising geriatric population, and increased demand for point-of-care testing are currently most prominent. Being aware of the driving factors in the in-vitro diagnostics market assists companies in their efforts to grow, expand, and gain a strategic advantage. In this article, Infiniti’s healthcare research experts discuss the driving factors in the in-vitro diagnostics market and highlight the need for market research services in this fast-growing and highly competitive market space.

As the in-vitro diagnostics market continues to grow, pioneering development and staying abreast with the market is key to being an industry leader. Request a free proposal to gain in-depth insights into the market, and develop optimal strategies to gain higher market share.

What are the expected driving factors in the In Vitro Diagnostics Market?

While the in-vitro diagnostics market faces challenges such as the lack of fully developed clinical laboratories, various driving factors in the market are often overlooked. Identifying, evaluating, and capitalizing on these growth drivers can be a significant differentiator for companies in the market. Additionally, awareness of growth drivers, trends, and opportunities enables companies to pioneer development and change in specific segments. Currently, biomarkers have gained value and interest in the medical industry for the screening, diagnosis, and treatment of specific diseases. As this develops with the increased availability of biomolecular tools, the market will soon see new opportunities. However, companies must stay abreast of trends and driving factors to capitalize on opportunities successfully. Therefore, Infiniti’s healthcare market research experts identified and discussed the following four noteworthy expected driving factors in the in-vitro diagnostics market:

In-Vitro Diagnostics Market + Market Research Services

Increasing Automation

Diagnostic laboratories are increasingly adopting fully automated instruments. Automation in laboratories enables increased efficiency and accuracy of diagnostic tests. Additionally, automated instruments deliver faster results, decrease hands-on time, are easily scalable and high-performance. Due to these benefits, the potential of total laboratory automation, and the reduced need for batch tests, key players are working on developing automated instruments. The increasing demand for automated medical devices, accuracy, efficient diagnostic systems, and faster results are expected to drive growth in the in-vitro diagnostics market.

Supportive Government Policies

Favorable regulations to spur the approval of medical devices by governments across the globe is contributing substantially to the growth of the in-vitro diagnostics market. Additionally, governments have undertaken various initiatives to provide information and education on IVD tools and personalized medicine for effective patient management, which is expected to further influence growth in the market. Increased government funding to support research and development in the healthcare and medical devices industry has improved awareness and boosted the market further.

Rising Geriatric Population

With improving quality of life, better diagnostic tools, improved healthcare systems, and increased awareness about health and wellness, the global geriatric population has grown substantially. Consequently, improved life expectancy has increased the prevalence of chronic and cardiovascular diseases. Additionally, the rising population has led to an increased prevalence of infectious diseases. Therefore, the demand for efficient and accurate diagnostics systems and improved healthcare systems has increased. These changes have directly influenced demand, product development, and growth in the in-vitro diagnostics market.

Increasing Demand for Point-of-Care Testing

Advanced techniques such as biochips and nano-biotechnology have facilitated easy access to point-of-care tests. Additionally, these techniques enable accurate and fast results, further fueling the demand for IVD instruments. Companies are now developing point-of-care testing for the diagnosis of infectious diseases, which will further influence the shift from traditional diagnostic tools towards IVD tools. The increased adoption of point-of-care testing is due to the ability to conduct tests and procure results in close proximity to patients. This enables faster diagnosis, and in turn, more immediate treatment. Therefore, point-of-care testing is expected to increase demand and fuel growth in the in-vitro diagnostics market.

Request more information to further understand the impact of the noteworthy driving factors in the growing in-vitro diagnostics market.

Why does the In Vitro Diagnostics Market need Market Research Services?

The in-vitro diagnostics market is developing and growing at an exponential pace. This has led to increasing competition and a constant battle of wits. Higher market share is often acquired by companies that understand their market and are prepared for all factors that influence it. Infiniti’s healthcare market research services provide companies with the ability to gain and maintain substantial market share.

Infiniti’s healthcare market research enables companies to stay abreast of influencing factors in the in-vitro diagnostics market. Additionally, it includes the following services that each serve a crucial function:

  • Market Trends Analysis: Our market trend analysis solutions enable companies to identify and understand significant current and future trends in the in-vitro diagnostics trends.
  • Product Development Research: With product development research, companies can analyze the complete product development lifecycle, gain insights on the most profitable and relevant segments, and boost value proposition.
  • M&A Support: Mergers and acquisitions (M&A) can help companies gain significant market share. With our M&A support, companies can identify potential opportunities and have our team support investors at each stage of the process.

In the growing in-vitro diagnostics market, staying updated on market trends assists companies in developing appropriate strategies to approach and capitalize on them. New product development is the optimal way to become an industry leader, an innovative and evolving community. Additionally, M&A has become a common strategy adopted by key players in the in-vitro diagnostics market. To gain exclusive insights into the why healthcare market research services are the new norm for healthcare industry players, gain limited period free access to our resource here.

To gain market share and become an industry leader, companies must efficiently approach and capitalize on ideal opportunities in this highly competitive space. Infiniti’s healthcare market research services assist and support companies by providing these specific and essential services for efficient growth.

To gain comprehensive insights into the scope and benefits of Infiniti’s market research services in the in-vitro diagnostics market, speak to our experts.

Automotive Cybersecurity Market + Market Opportunity Analysis

The Sudden Impact of COVID-19 and Urgent Need for M&A in the Semiconductor Industry

The semiconductor industry is widespread, crucial, and required in various industries across the globe. Over recent years, industry experts forecasted immense growth for this industry in the coming years. However, the current COVID-19 pandemic serves as a significant roadblock to this growth trajectory. While semiconductor companies shifted their focus to ensuring employee safety and securing supply chains, the economic impact of the pandemic worsened. Since the start, the COVID-19 pandemic has caused a substantial amount of business shutdowns and a continually increasing rate of unemployment.

Currently, semiconductor industry leaders are aiming to prepare themselves for the post-COVID era and strategizing to succeed in the new normal. For this purpose, there has been a recent increase in mergers and acquisitions within the industry (M&A). To better explain this fact, Infiniti’s semiconductor industry experts have discussed the impact of COVID-19, the future of the industry, and the importance of M&A support for semiconductor industries.

As the pandemic continues, semiconductor companies are strategizing for the post-COVID era. To find out what the next ideal strategy for the semiconductor industry, request a free proposal.

The Impact of COVID-19 on the Semiconductor Industry

After witnessing years of steady growth, the semiconductor industry suffered the impact of the COVID-19 pandemic. A sudden decrease in sales of various end-use segments, accompanied by restraints on manufacturing and business operations, led to significant losses for semiconductor companies. Infiniti’s experts identified four major end-use segments that have influenced the losses of the semiconductor industry during COVID-19.

  • PCs: Although consumer demand for tablets and laptops has increased due to the shift to working from home, companies are not investing in hardware upgrades currently. Additionally, consumer demand is temporary, and frequent updates are improbable. This has led to reduced demand for PCs and servers, a significant end application segment in the semiconductor industry.
  • Wireless Communication: With a drop in smartphone sales, due to the reduction in GDP, the semiconductor industry is witnessing a substantial decline in demand. Consumers are shifting to inexpensive alternatives, which also impacts the semiconductor industry negatively.
  • Automotive: Due to the decline in GDPs across countries, investment in automotive has reduced significantly. The application of government incentives may moderately improve demand in this end application segment; however, if government incentives are not strong enough, decreasing demand in this segment will continue to impact the semiconductor industry negatively.
  • Consumer electronics: With lower amounts of discretionary funds due to unemployment, reduced salaries, and low GDPs, the demand for consumer electronics has seen a sharp drop. Inessential items such as gaming consoles, televisions, and watches will continue to witness low demand. Therefore, this end application segment will continue to impact the semiconductor industry negatively.

Semiconductor industry players have faced significant challenges in the market recently. To efficiently overcome the challenges posed by the pandemic, speak to our experts.

What is the future of the semiconductor industry?

Preparing for the post-COVID era is a challenging prospect for the semiconductor industry. While discretionary expenses and the demand for various end application segments may increase, it is not advisable for semiconductor companies to rely on a possibility. Therefore, top semiconductor companies have shifted focus towards M&A. With changing consumer expectations, new innovative technologies, while opportunities may be available in certain circumstances, semiconductor companies require the appropriate resources to take advantage of them.

Additionally, with the rise in smart manufacturing through COVID-19 and other major technological trends, the semiconductor industry should invest in creating smart factories and preparing for the post-COVID era. M&A could help semiconductor companies prepare for a recovering economy and higher demand, by supporting the creation and development of newer technologies, and capturing growth.

M&A Support in the Semiconductor Industry

M&A requires a strategic and well-informed approach to be effective. After the financial crisis of 2008, the semiconductor industry players that recovered and reformed fastest were those that had made strategic M&A decisions in the duration of the crisis. Semiconductor industry leaders and companies require a similar approach to recovering and reforming after the COVID-19 crisis.

However, developing a strategic approach to M&A is challenging, and significant industry players have started leveraging M&A support from firms such as Infiniti Research. M&A provides companies with the opportunities to grow efficiently, expand to adjacent businesses, or pivot to new opportunities. M&A support enables companies to capitalize on these opportunities successfully. Infiniti’s M&A support experts guide investors through every step of investment while considering changing dynamics of the industry, and the current competitive scenario. Additionally, M&A support enables semiconductor companies to identify and capitalize on the ideal opportunities and surpass growth targets.

To gain comprehensive insights into Infiniti’s M&A support and learn how to champion the new normal of the semiconductor industry, get more information.

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