Market Opportunity Archives - Page 4 of 4 - Business Intelligence

Tag: Market Opportunity

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Analyzing Market Opportunities of Energy Services Companies (ESCOs) for the Performance Contracting Market

According to the International Energy Agency (IEA), lighting accounts for about 11% of the total energy consumption in residential buildings and about 18% in commercial buildings.

 

Despite the growing awareness of the need to reduce the emission of greenhouse gasses, rapid urbanization and the rising population have resulted in a constant increase in the demand for electricity. It has been observed that almost all greenhouse gas emissions from the commercial sector, including educational institutions and commercial buildings and residential buildings, can be attributed to the consumption of electricity for lighting.  In addition to the emission of greenhouse gasses, this increased consumption of energy also spurs operational expenses.

To address this rising demand for energy, governments across the globe have started to phase out inefficient lighting products and are increasingly focusing on promoting the usage of energy-efficient lighting solutions, such as compact fluorescent lamps (CFLs) and light emitting diodes (LEDs), which help achieve improved cost savings and reduce maintenance costs. Additionally, governments are also promoting the adoption of lighting systems equipped with timers and sensors that minimize the amount of time the lights are used to increase efficiency.

With regions such as the European Union prohibiting the usage of traditional lighting systems and the focus of non-profit businesses such as the Energy Service Companies (ESCOs) towards providing a wide range of lighting products to reduce energy consumption, there has been a significant demand for energy-efficient lighting solutionsa2 across the world. However, intense competition from global and regional vendors and guidelines set by the ESCOs for procuring lighting products endangers manufacturers’ profit margins. By conducting qualitative interviews and discussions with business executives, industry experts, market experts, researchers, and members of trade associations, we identify the key factors that will influence and challenge the growth of the market and help market-leading companies realize new opportunities for growth. By identifying the key competitors and understanding guidelines set by companies while procuring lighting systems, our market opportunity assessment helps established players in the lighting industry develop effective strategies while entering new markets.

The Business Challenge

To understand the opportunities within the market space that serve ESCOs with their lighting needs, the client – a global company that primarily focuses on consumer electronics, healthcare, and lighting – approached Infiniti to engage in a market opportunity assessment, which would help them understand the key criteria for ESCO’s lighting selection and purchasing decision. The scope of this market opportunity assessment was to serve as a basis for developing robust strategies to support the client’s marketing plan for serving the lighting needs of the target ESCOs.

The primary objective of this market opportunity assessment was to support the client – one of the largestcapture electronics companies across the globe – understand potential opportunities within the market space that serve ESCOs with their lighting needs for the performance contracting market. Additionally, this market opportunity assessment also helped the client in developing an effective and efficient communication strategies to engage ESCOs that drives preference and a Top of Mind position for the client.

To understand the growth of the industry in the short- and long-term, Infiniti’s market opportunity experts have gathered information on the recent developments and innovative products introduced by established players in the industry.  Moreover, our market opportunity assessment experts also reached out to industry experts and procurement experts and conducted qualitative interviews and discussions with market stakeholders to understand their views on the market’s potential.

Why Infiniti Research is the preferred partner for more than 55 Fortune 500 Companies

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Solution Offered and Business Impact

By deploying a team of experts who have conducted numerous customer research engagements focused on the purchase process, purchase criteria, decision-making and other aspects of various industry segments, we offered theCapture2 client a detailed analysis of the growth opportunities in catering to the lighting needs of the ESCOs. By taking into account various information on parameters including pain points, need gaps, usage trends, purchase factors, and the roles and responsibilities of key stakeholders, this market opportunity assessment helped the client develop actionable insights. Additionally, our insightful solutions also helped the client gain a clear understanding of the purchasing behavior based on the different market segments (Tiers), how decisions are made, and also realize opportunities to create and add value, which can drive the preference for their products and services in this market.

In a mere span of just 12 weeks, the client – a global leader in providing consumer electronics, healthcare, and lighting solutions, was able to gain a clear understanding of the market across the target region. Moreover, the client was also able to develop targeted value propositions that effectively improved the success and profitability of the ESCOs.

To assess challenges specific to the lighting industry, Infiniti’s experts have developed an extensive proprietary database that consists of information on more than two million industry specialists, key distributors, major competitors, and end-users.

Benefits of Our Integrated Approach

In just 12 weeks, the client – a well-renowned company in lighting technologies – saw numerous benefits in terms of understanding the different markets and market requirements that the ESCOs have for their customers. The market opportunity assessment also helped the client identify external incentives from utilities and federal government tax credits and its impact on the overall decision-making process.

Here are some of the key points appreciated by our clients

  • Dedicated Market Opportunity Assessment Portal. A centralized platform for the collection, storing, processing, reporting, and dissemination of information with the specific purpose of assisting the decision-making process and developing actionable insights. This portal includes comprehensive information on quantitative and qualitative aspects on target markets, competitors and end-users.
  • Collaborative learning. We leveraged the experience of our healthcare team and our technical capabilities to enable report-sharing and other collaborative features appreciated by client teams.
  • Database Access. Access to a patient database containing information about 60+ medical diseases and conditions, such as patients undergoing treatment, untreated patients, and patients with chronic conditions.
  • Interactive Dashboard. Using our portal-based solution for healthcare professionals, we took a design-first approach to problem-solving and helped break through previously held assertions.
  • Value for Money. Infiniti’s dedicated client management team customizes reports to suit business requirements and offers the best insights for every dollar spent.

 

A must-read market opportunity assessment for strategy experts and decision makers looking to develop effective strategies while serving the lighting needs of ESCOs.

Request your free proposal now

 

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Market Analysis and Assessment of Rheumatology Centers

Despite robust sales of rheumatology drugs and the positive impact of expanding geriatric population, the market for rheumatology therapeutics is undergoing a lean period due to the advent of biosimilars.  

Rheumatology is essentially a sub-specialty of internal medicine dedicated exclusively to patient care, research, and education in the avenues of rheumatic arthritis and autoimmune diseases. Hectic lifestyles, unhealthy eating habits, and a dearth of physical activity has led to an increasing number of individuals around the world suffering from joint and connective tissue problems. Experts believe rheumatic diseases are caused by a combination of genes and environmental factors. In general, having certain gene variants can increase a person’s susceptibility to rheumatic diseases, and factors in the environment may trigger the onset of the disease.

Rheumatology centers are medical centers committed to the treatment of rheumatic diseases and problems related to joints, soft tissues, and autoimmune and heritable connective tissue disorders. Some of the major rheumatica2 conditions are neck pain, back pain, osteoarthritis, and bursitis. Globally, rheumatology centers provide advanced and rationally based care to its patients and are involved in the research and developmental activities concerning early diagnosis and treatment. It provides a multidisciplinary setting for patient care, including physician and nursing services, diagnostic and therapeutic radiology, and physical and occupational therapy. Moreover, many rheumatology centers offer special programs for patients with osteoarthritis, rheumatoid arthritis, gout, and metabolic arthritis.

The Business Challenge

With an aim to identify future market opportunities, the client – one of the largest pharmaceutical companies in the world – approached Infiniti to engage in a market opportunity assessment to identify and profile the top rheumatology centers across North America and Europe. The scope of this engagement was to help the pharmaceutical and medical devices company develop a database of rheumatology centers within the target regions, which would be updated on a regular basis. The insights offered through this market opportunity study would function as a country-specific market map to identify potential market opportunities in specific countries.

The key objective of this market opportunity assessment was to develop a master database of major rheumatology centers across the US, Canada, UK, Germany, France, Italy, and Spain. The proposed master list of rheumatology centers would serve as a market map for each country and act as a decision support tool to determine the marketability of their medical devices and services in each country.

Additionally, Infiniti’s “market opportunity assessment” team tracked recent developments and innovations in the medical devices industry through journals and reached out to relevant stakeholders, including product users,capture industry experts, KOLs,  and procurement experts to assess their views on the market’s landscape. Our market opportunity assessment team also spoke to key stakeholders responsible for the sales and distribution of medical devices to gain insights on how the market would grow in the short and long term to validate the market opportunity assessment model developed for this segment.

Why Infiniti Research is the preferred partner for more than 55 Fortune 500 Companies

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Solution Offered and Business Impact

To meet the specific category requirements of the leading pharmaceutical and medical devices manufacturer, our industry experts – who have extensive experience in healthcare, medical devices, and pharmaceutical verticals across the globe – followed a two-step research methodology. The approach involved an analysis of the major rheumatology centers for each country under focus and an assessment of the major profiles for rheumatology centers. Infiniti’sCapture2 strategy experts also referred to a variety of healthcare information sources to gather quality insights during each step of the research engagement. The insights garnered for this market opportunity assessment were obtained from an assessment of the rheumatology market and allied healthcare industry reports, medical databases and patient statistics, hospital reports, white papers, magazines and publications, publications of traders and distributors, and case-studies.

In a mere span of 14 weeks, the pharmaceutical company was able to gain insights into the market landscape for rheumatology centers within North America and Europe. The information obtained through this engagement also helped the client develop an effective market map to identify potential market opportunities.

To assess and address challenges specific to healthcare market space, Infiniti’s research specialists have developed a scrupulous proprietary database consisting of information on more than two million industry experts, physicians, key opinion leaders, doctors, medical technicians, end-users, and patients.

What do the clients appreciate about our approach?

In a relatively short period of time, just 14 weeks, the client saw clear benefits from our market opportunity assessment. The market opportunity services offered by Infiniti helped the pharmaceutical and medical device manufacturer augment their revenue potential by providing insights into how they can identify potential market opportunities for their products and services.

Here are some of the key points appreciated by our clients

  • Dedicated Market Opportunity Portal. A centralized platform for the collection, storing, processing, reporting, and dissemination of information with the specific purpose of assisting the decision-making process and developing actionable insights. This portal includes comprehensive information on quantitative and qualitative aspects on target markets, competitors and end-users.
  • Collaborative learning. We leveraged experience of our healthcare team and our technical capabilities to enable report-sharing and other collaborative features appreciated by client teams.
  • Database Access. Access to a patient database containing information about 60+ medical diseases and conditions, such as a patient undergoing treatment, untreated patients, and patients with chronic conditions.
  • Interactive Dashboard. Using our portal-based solution for healthcare professionals, we took a design-first approach to problem-solving and helped break through previously held assertions.
  • Value for Money. Infiniti’s dedicated client management team customizes reports to suit business requirements and offers the best insights for every dollar spent.

 

A must-read market opportunity assessment for strategy experts and decision makers looking to estimate the marketability of their products and services.

 

 

Request your free proposal now

 

Related Articles

 

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Understanding Market Potential for Ancient Grains Through Market Intelligence Services

With the increasing focus on consuming food products that are gluten-free, ancient grains have started gaining traction in the global food retail and foodservice market, with quinoa leading the pack.

 

With the rising demand for food products that lack genetic modification or gluten, two ingredients that no trendy eatery would dare leave off the food menu are kale and quinoa. Though some experts suggest that quinoa fatigue has started to set in among consumers and another ancient grain is about to take its place in the market, quinoa fans need not despair as the number of food products that contain quinoa is continually increasing. Furthermore, the ability of ancient grains to add visual, flavor, and textural appeal to food products available in the market today spurs its demand among the millennials, who generally prefer consuming gluten-free food products. Clearly, the benefits of ancient grains resonate so strongly with consumers, and their nutritional benefits are so persuasive that there is plenty of room for quinoa to share the stage with other ancient grains such as Freekeh, Millet, Teff, Kamut, Amaranth, and Chia to name a few.

With market-leading players incorporating ancient grains into edibles such as yogurt, bars, shakes, and pizza crust and the shifting preference of Millennials towards such healthy alternatives, the market space for ancient grains hascapture become extremely competitive. Consequently, players looking to enter this market have to develop an extensive portfolio of edibles that are flavorful and nutrient-dense. Additionally, to develop an effective market entry strategy, they also must associate with companies that have experience in helping global suppliers of food products get actionable insights into the eminent trends and future requirements for the food and beverage products. Additionally, Infiniti’s market intelligence study would also help clients from the food and beverage sector identify potential competitors who would pose a challenge for market entry.

The Business Challenge

To understand the changing consumers’ preference in this market and explore future growth opportunities, the client – a world leading food, commodity, and agribusiness company – approached Infiniti to engage in a market intelligence study that would offer the global conglomerate agribusiness market insights into the market space for ancient grains. This market intelligence engagement would also offer insights into major market dynamics, supply and demand outlooks, and supplier profiles for ancient grains across major geographical regions.

The primary objective of this engagement was to develop a global market map of various ancient grains for use in edibles and provide a fact base to identify attractive market opportunities. Additionally, this market intelligence study would also help develop a comprehensive understanding of target regions under focus, covering facets such as the regional distribution of key products, demand-supply trends, price profiles of key products, and an assessment of key suppliers for ancient grains.

To meet the specific category requirements of market-leading companies in the food and beverage sector, Infiniti’s experienced market intelligence team tracked recent developments and innovations in the market throughcapture2 secondary journals and reached out to key stakeholders, KOLs, product users, procurement experts to understand their views on the market. Our market intelligence experts also spoke to key stakeholders responsible for the sales and distribution of these devices to understand how the market would grow in the short and long term to validate the market size and opportunity model developed for this industry.

Why Infiniti Research is the preferred partner for more than 55 Fortune 500 Companies

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Source: Infiniti Research

Solution Offered and Impact

By evaluating numerous published literature to develop an initial hypothesis and to address the specific category requirements of the client, our market intelligence team focused on offering the global manufacturer a detailed assessment of the current market in the Americas and Asia, and its growth prospects in the near future. The solution offered by our market intelligence team also included two major facets, a market landscape assessment and a supplier landscape assessment. The market landscape assessment would offer the global manufacturer detailed regional profiles of each region under focus covering supply outlooks, demand outlooks, price profiles, market volumes for key segments, and background information on each grain type. Similarly, the supplier landscape assessment would offer the client detailed profiles of the top five ancient grains suppliers in each region with specific focus on their market position and shares.

In just 14 weeks, the world leading food, commodity, and agribusiness company was able to develop a detailed understanding of the market across target regions, covering regional distribution of key products, supply-demand trends, price profiles of key products, and an assessment of major suppliers for ancient grains. Additionally, this engagement also helped the global client develop an effective market map of various ancient grains for use in edibles and provide a fact base to identify attractive market opportunities.

To assess the challenges specific to the food and beverages sector, Infiniti’s healthcare experts have developed an extensive proprietary database consisting of information on more than two million industry experts, key opinion leaders, payers, end-users, and distribution channels. This database also includes high quality and accurate information obtained through quantitative and qualitative surveys with effective response rate. We also have a collection of the best-in-class global network of approximately 3000 influencers and KOLs spread across multiple channels in more than 50 countries.

Benefits of Our Integrated Approach?

In a span of 14 weeks, the client – a leading food and commodity manufacturer – saw numerous benefits from our relationship. The benefit was not only in terms of ROI impact or turnaround time but was in terms of the custom market intelligence services that were offered to help them understand the market space better and identify lucrative market opportunities in the near future.

Here are some of the key points appreciated by our clients

 

  • Dedicated Market Intelligence Portal. A centralized platform for the collection, storing, processing, reporting, and dissemination of information with the specific purpose of assisting the decision-making process and developing actionable insights. This portal includes comprehensive information on quantitative and qualitative aspects on target markets, competitors and end-users.
  • Collaborative learning. We leveraged the experience of our healthcare team and our technical capabilities to enable report-sharing and other collaborative features appreciated by client teams.
  • Database Access. Access to a patient database containing information about 60+ medical diseases and conditions, such as patients undergoing treatment, untreated patients, and patients with chronic conditions.
  • Interactive Dashboard. Using our Portal based solution for healthcare professionals, we took a design-first approach to problem-solving and helped break through previously held assertions.
  • Value for Money. Infiniti’s dedicated client management team customizes reports to suit business requirements and offers the best insights for every dollar spent.

 

A must-read market intelligence case study for strategy experts and decision makers looking to develop effective market entry strategies for ancient grains.

 

Request your free proposal now

 

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ANCIENT GRAINS

 

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Consumer Research Analysis on Vegetable Proteins

In the past last two decades, high-protein diets have gone from being a staple of the fitness community to a mainstream dieting option.

 

Despite the recent paradigm shift in the populace’s eating habits, most people around the globe associate proteins with bodybuilders and athletes. This fallacy may have arisen due to recent advertisements and shows screening sports gurus drinking protein shakes after a training session and focusing on lean meats when they are cutting down before a bodybuilding show or athletics meet. However, the importance of proteins cannot be undermined as it is one of the most important macronutrients for staying fit and healthy. A key thing to note here is that, though, meat-based products are excellent sources of proteins, eating a diet that’s based primarily on vegetables can easily meet your protein requirements and supplement your body with essential micronutrients.

The dietary requirement for protein is not as high as one might think, and many people – vegetarian or not – consume more proteins than their bodies need. Furthermore, with the recent trend of veganism among the millennials and growing health consciousness among consumers, the demand for vegetable proteins has increasedcapture substantially over the past couple of years. This recent increase in the demand for vegetable proteins has subsequently resulted in the popularity of texturized vegetable proteins and hydrolyzed vegetable proteins. Texturized vegetable proteins are made from multiple sources like wheat, cotton seeds, and oats; whereas, hydrolyzed proteins are derived from boiling cereals or legumes in hydrochloric acid and then neutralizing the solution with sodium hydroxide. Another key aspect that is influencing the market space for vegetable proteins is the growing demand for protein ingredients from industries like animal feed, cosmetics and personal care, and pharmaceutical.

However, to deal with the dynamism of this market space, market-leading companies in the food and beverage industry have been compelled to expand their operations and establish new business units in emerging geographies. The consumer research services offered by Infiniti, help strategy experts and decision makers understand how the recent paradigm shift from meat-based products to vegetable proteins will affect the consumers’ preference level for their respective products. Additionally, our consumer research analysis also offers an in-depth understanding of recent developments and innovations in the industry and relevant stakeholders’ views on the current and future market scenario.

The Business Challenge

To understand the rapidly changing demand-supply shift in this market space and gain better insights into consumers’ buying pattern, the client – a leading global ingredient solutions provider for the F&B, brewing, and pharmaceutical industries – approached Infiniti to carry out a consumer research analysis for its products. Thecapture2 market opportunity engagement, which included a consumer research analysis, would help the client understand customer preference levels, acceptance, and expectations regarding food products containing pulse-based ingredients, flours, and protein ingredients. The ingredient solutions provider also wanted to better guide its consumers on how to label pulse ingredients, including any claims positioning benefits. The consumer research analysis would also offer insights into the additional usage of pulse ingredients based on consumer response.

The primary objective of this consumer research analysis was to help the ingredient solutions provider understand consumers’ acceptance levels and appeal of pulse ingredients such as fava bean, lentil, pea, chickpea flours and proteins across the US and Canada.

Infiniti’s consumer research support team also spoke to key stakeholders responsible for the sales and distribution of similar food products to understand how the market would grow in short and long term across target regions and also to validate the industry’s size and consumer research model developed for this segment.

Why Infiniti Research is the preferred partner for more than 55 Fortune 500 Companies

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Solution Offered and Business Impact

By following a two-step research approach consisting of qualitative research and quantitative survey, our industry specialists helped the client gain insights into consumers’ preference levels and expectations regarding their products. Our research team also conduct detailed IDIs with consumers across the US and Canada to gather consumers’ reactions to the labels. These IDIs would act as the initial precursor and would help filter down the large list of concepts and label preferences to the ones that actually appeal to the consumers. The shortlisted concepts and label preferences would then be assessed comprehensively through a Max-Diff based quantitative survey to understand the optimization scenarios across a different combination of concepts and labels. The insights procured through this methodology would help the global ingredient solutions provider develop effective marketing strategies for its products.

In a span of 10 weeks, the ingredient solutions provider for the food, beverage, brewing, and pharmaceutical industries was able to leverage Infiniti’s vast knowledge base of business executives across the North American region within the food and beverage industry to understand consumer acceptance and appeal of pulse ingredients across target regions.

To assess the challenges specific to the food and beverage sector, Infiniti’s consumer research solutions team have developed a comprehensive proprietary database consisting of information on more than two million industry experts, key opinion leaders, payers, key competitors, and end-users.

What do the clients appreciate about our approach?

In a relatively short period of just 10 weeks, the client – a leading ingredient solutions provider for the food and beverage and pharmaceutical sector – saw numerous benefits from our relationship. The benefit was not only in terms of understanding consumers’ reactions to the labels but was also in terms of the the additional insights offered by our team to help them gain insights on the usage of pulse ingredients based on consumers’ response.

Here are some of the key points appreciated by our clients

 

  • Dedicated Market Intelligence Portal. A centralized platform for the collection, storing, processing, reporting, and dissemination of information with the specific purpose of assisting the decision-making process and developing actionable insights. This portal includes comprehensive information on quantitative and qualitative aspects on target markets, competitors and end-users.
  • Collaborative learning. We leveraged the experience of our healthcare team and our technical capabilities to enable report-sharing and other collaborative features appreciated by client teams.
  • Database Access. Access to a patient database containing information about 60+ medical diseases and conditions, such as patients undergoing treatment, untreated patients, and patients with chronic conditions.
  • Interactive Dashboard. Using our Portal based solution for healthcare professionals, we took a design-first approach to problem-solving and helped break through previously held assertions.
  • Value for Money. Infiniti’s dedicated client management team customizes reports to suit business requirements and offers the best insights for every dollar spent.

 

A must-read market opportunity case analysis for strategy experts and decision makers looking for effective consumer research analysis.

 

Request your free proposal now

 

 

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Vegetable Proteins

IR22

Market Opportunity Study for the Surgical Disposables Segment

Getting insights into the current market scenario, analyzing the marketability of products, and identification of potential customers are key to understanding the marketability of products.

 

With the increasing affluence of the global population, most people have started caring more about their health issues than problems such as famine or hunger. Even today, many people across the globe die because of contagious diseases or infectious diseases. Can you imagine what the result will be if someone who is undergoing surgery iscapture accidentally infected with other diseases through equipment such as a blood transfusion set or bags used for blood collection? The repercussions of such instances of carelessness would be huge for hospitals using such contaminated equipment. Consequently, while providing services to raise the utilization of healthcare facilities, it becomes essential for healthcare providers to take the patient’s health and safety into consideration and enhance the utilization of surgical disposables. By doing this, instances of unnecessary death rates can be prevented and a high living standard can be assured, which subsequently will prompt the use of surgical disposables.

Since the past decade, the global market space for surgical disposables has been witnessing profound growth and has consequently resulted in the influx of products such as latex gloves, disposable syringes, and infusion or transfusion sets, including needles, catheters, and infusion bags. At Infiniti, our “market entry strategy support” team understands that due to this market’s competitive nature, suppliers are finding it difficult to develop effective strategies for market entry. The competitive nature of this industry also makes it difficult for manufacturers and strategy experts to understand the market’s competitive dynamics to estimate the marketability of their products across target regions.

The Business Challenge

With a keen eye on exploring future growth opportunities and understanding the market size for surgical disposables, the client – a global manufacturer of plastic packaging and protection products for household, food, healthcare, and industrial applications – was looking for effective market entry strategy support for its products across South America. To meet the client’s specific business requirements, industry experts carried out an in-depth market opportunity study to assess current and projected market size and demand trends for disposable surgical gowns, drapes, and back table covers across target regions.

The scope of this in-depth market opportunity study was to offer the client insights into the market today, and it’scapture2 potential moving forward. Most companies operating in this market space believe that, in regions such as South America, the current hospital infrastructure is affecting the hesitancy to move towards disposables. However, a key to understanding the extent of how large investments in healthcare laundry is affecting this uncertainty is to gain an understanding of the reimbursements offered to hospitals.

Additionally, Infiniti’s market entry strategy support team tracked recent developments and innovations in the market through secondary journals and reached out to relevant stakeholders, including industry experts, KOLs, product users, and procurement experts to understand their views on the market landscape. Our research team also spoke to stakeholders responsible for the sales and distribution of surgical disposables to understand how the market would grow in the near future to validate the market size and opportunity model developed for this segment.

Why Infiniti Research is the preferred partner for more than 55 Fortune 500 Companies

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Solution Offered and Business Impact

Based on the nature of this engagement, market entry specialists, who have considerable experience in medical devices and healthcare segments, carried out this project through a combination of research methods aimed at the accurate assimilation of market information followed by data validation and tabulation. The research methodology also encompassed an analysis of proprietary and other secondary sources such as paid industry databases, annual reports, media platforms, news aggregators, and industry forums to develop initial market hypotheses and identify key stakeholders. The market opportunity engagement also offered the client insights into medical practitioners, surgeons, hospital staff, industry experts, and key market stakeholders.

In just eight weeks, the client – a global manufacturer of plastic packaging and protection products for healthcare, and industrial applications – was able to gain a better understanding of how the current healthcare infrastructure in regions such as South America will affect the marketability of their products in the market today and its potential going forward. We also offered the global manufacturer insights into the market’s data, including but not limited to hospitals/clinics/office, procedures per year, breakdowns on procedure types, and an understanding of how to effectively access the market for disposable gowns.

To assess challenges specific to the surgical disposables market space, Infiniti’s healthcare analysts have developed an extensive proprietary database consisting of information on more than two million industry experts, doctors, physicians, key opinion leaders, medical technicians, payers, end-users, and patients.

What do the clients appreciate about our approach?

In a relatively short period of time, just eight weeks, the client saw clear benefits from our relationship. The market opportunity service offered by Infiniti’s market entry strategy support team helped the client augment their revenues by offering insights into how reimbursement policies for hospitals will affect the sale of surgical gowns, drapes, and back table covers across target regions.

Here are some of the key points appreciated by our clients

 

  • Dedicated Market Intelligence Portal. A centralized platform for the collection, storing, processing, reporting, and dissemination of information with the specific purpose of assisting the decision-making process and developing actionable insights. This portal includes comprehensive information on quantitative and qualitative aspects on target markets, competitors and end-users.
  • Collaborative learning. We leveraged experience of our healthcare team and our technical capabilities to enable report-sharing and other collaborative features appreciated by client teams.
  • Database Access. Access to a patient database containing information about 60+ medical diseases and conditions, such as a patient undergoing treatment, untreated patients, and patients with chronic conditions.
  • Interactive Dashboard. Using our Portal based solution for healthcare professionals, we took a design-first approach to problem-solving and helped break through previously held assertions.
  • Value for Money. Infiniti’s dedicated client management team customizes reports to suit business requirements and offers the best insights for every dollar spent.

 

A must-read case study for strategy experts and decision makers looking for market entry strategy support.

 

Request your free proposal now

 

 

Related Case Studies

 

Surgical Disposables Segment

IR22

Market Intelligence Study on Health Economics Data from Existing Data Sets

Effective analysis of health economics data to help companies in the medical devices sector explore future growth opportunities and maximize ROIs.

 

What is the exact value of a human life? This is one of the most fraught questions in public policy as governments across the globe struggle with rising healthcare costs from aging populations. The answer matters not only to patients, taxpayers, and insurers but also to the pharmaceutical manufacturers seeking rewards for the medical advances that have helped double life expectancy globally in the past century. In view of this conundrum, healthcare companies across the globe have started focusing more on health economics data analysis to explore future growth opportunities and maximize ROIs.

Health economics is the connection between health and the resources needed to promote or safeguard it. Bycapture resources, we just don’t mean money, but also people, materials and time, which could have been used in other ways. Though our healthcare needs as a population are unlimited, it must be noted that the resources required to satisfy them are not. As a result, healthcare choices have to be made about which needs are the most important and how to manage healthcare requirements with the limited resources.

At Infiniti, our “Healthcare Economics” team understands that the recent scarcity of healthcare resources, therapeutic, diagnostic, and preventive procedures must no longer be analyzed purely in terms of their efficacy but also regarding their cost-effectiveness – the ratio between the resources used and the related effects. This is done with the help of effective health economics data evaluation studies. If health economics data evaluations are to serve as a direct aid in decision-making, prerequisites like the implementation of an effective methodology and transparency will become extremely necessary in the near future.

The Business Challenge

With an eye on exploring future growth opportunities, a leading global company in human diagnostic imaging andcapture2 laboratory diagnostics approached Infiniti to develop an effective health economics database with country-specific clinical, operational, and financial data sets. The development of such a database would help the client leverage the information gathered to create new ROI calculations and business cases for their product offerings.

The primary objective of this engagement was to offer the client country-specific clinical, operational, and financial data on COF Business Cases, ROI Calculators, and COF Wiki KPI’s. Infiniti’s health economics data evaluation team tracked recent developments and innovations in the market through secondary journals and reached out to relevant stakeholders, including industry experts, KOLs, product users, and procurement experts to understand their views on the market. Our health economics team also spoke to prominent stakeholders responsible for the sales and distribution of these products to understand how the market would grow in short and long term and also to validate the market size and opportunity model developed for this segment.

Why Infiniti Research is the preferred partner for more than 55 Fortune 500 Companies

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Solution Offered and Business Impact

By evaluating country-specific clinical, operational, and financial data on COF business cases, ROI calculators, and COF wiki KPI’s, Infiniti’s health economics data evaluation team helped the client leverage the information gathered to create new ROI calculations and business cases for their products. The market intelligence study also focused on calculating KPIs from ROI calculators across regions like the US, China, Brazil, and Japan. Additionally, an analysis of the COF wiki KPI’s to understand the clinical statistics pertaining to the incidence and prevalence rates of diseases like breast cancer, prostate cancer, structural heart diseases, stroke, traumatic brain injury, etc. was also carried out to help the client gain strategic insights into the dynamic demand-supply analysis specific to the market.

In just eight weeks, the client – a leading global company in human diagnostic imaging and laboratory diagnostics – was able to leverage the information gathered for COF business cases, ROI calculators, and COF wiki KPI’s to understand the acceptance of their products across the US, China, Brazil, and Japan.

To assess challenges specific to healthcare data economics, Infiniti’s healthcare research team have developed an extensive proprietary database consisting of information on more than two million industry experts, doctors, physicians, key opinion leaders, medical technicians, payers, end-users, and patients.

What do the clients appreciate about our approach?

In a relatively short period of time, just eight weeks, the client saw clear benefits from our relationship. The benefit was not only in terms of revenue impact or analytics turnaround time but also in terms of the experience we were staging for them by exposing them to a new way of problem-solving.

Here are some of the key points appreciated by our clients:

 

  • Dedicated Market Intelligence Portal. A centralized platform for the collection, storing, processing, reporting, and dissemination of information with the specific purpose of assisting the decision-making process and developing actionable insights. This portal includes comprehensive information on quantitative and qualitative aspects on target markets, competitors and end-users.
  • Collaborative learning. We leveraged experience of our healthcare team and our technical capabilities to enable report-sharing and other collaborative features appreciated by client teams.
  • Database Access. Access to a patient database containing information about 60+ medical diseases and conditions, such as patient undergoing treatment, untreated patients, and patients with chronic conditions.
  • Interactive Dashboard. Using our Portal based solution for healthcare professionals, we took a design-first approach to problem solving and helped break through previously held assertions.
  • Value for Money. Infiniti’s dedicated client management team customizes reports to suit business requirements and offers the best insights for every dollar spent.

 

A must-read case study for strategy experts and decision makers looking for insights on health economics data analytics.

Request your free proposal now

 

Related reports:

 

HEALTH ECONOMICS DATA FROM EXISTING DATA SETS

To read more about health economics and its importance to medical device manufacturers, click here.

product research

Market Opportunity Assessment and Healthcare Information Mapping on COPD and NIV Treatment Across Europe

Every hour, COPD is estimated to kill over 250 people worldwide. The WHO estimates that COPD will be the third leading cause of death globally by 2030.

 

More like a ‘smoker’s cough,’ the chronic obstructive pulmonary disease (COPD) is a life-threatening lung disease that interferes with normal breathing. A recent study shows that it is the only major cause of death whose prevalence is on the increase and is envisaged to be the third leading cause of death globally by 2030 – exceeded only by heart diseases and stroke. This recent increase in the incidence of COPD in regions like the Europe has subsequently accelerated the need for treatment options like Non-Invasive Ventilation (NIV), which help patients breathe through a machine that is attached to a mask. Though similar to a nebulizer, NIV is usually used when patients have a severe flare-up of their breathing problem.

For companies in the medical devices sector, this recent outburst in the incidence of COPD presents a goodcapture opportunity to plan for market entry and take advantage of the emerging high demand for various treatment options. However, entering a market space that is rapidly becoming competitive is no simple feat due to the limited availability of statistical information and prevalence rate for COPD. Also, the lack of concrete information on the price-rate variation for COPD and NIV treatment will pose a significant challenge for most medical devices manufacturers looking to enter or expand their market share in this space.

The Business Challenge

To assess the changing demand-supply landscape of the COPD and NIV treatment market across Europe, a leading global respiratory device manufacturer approached Infiniti to obtain effective healthcare information mapping and insights on emerging and untapped market opportunities which they can target.

The primary goal of this market opportunity assessment and healthcare information mapping engagement was to evaluate the prevalence and magnitude of COPD and global initiative forcapture2 chronic obstructive lung disease (GOLD) across 10 European countries. Additionally, the healthcare information mapping service also offered insights on popular treatment patterns to assess the potential for their devices across specific set of target countries such as the UK, France, Italy, Germany, Spain, Sweden, Norway, Switzerland, Denmark, Portugal, and Finland.

Infiniti’s experienced healthcare information mapping and market opportunity assessment team tracked recent developments and innovations in the market through secondary journals and reached out to relevant stakeholders such as industry experts, KOLs, device users, procurement experts to understand their views on market. Our healthcare information mapping and market opportunity assessment research team also spoke to stakeholders responsible for sales and distribution of these devices to understand how the market would grow in short and long term and also to validate market size and opportunity model developed for this segment.

Why Infiniti Research is the preferred partner for more than 55 Fortune 500 Companies

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Solution Offered and Impact

By evaluating a wide array of published literature to develop an initial hypothesis, Infiniti’s industry experts identified numerous market stakeholders and conducted in-depth primary and secondary research to determine the prevalence, prescription patterns, key treatment methods used, and new trends affecting the COPD treatment in Europe. The research team also conducted a large number of interviews and discussions with major market stakeholders to obtain information specific to the market.

In just eight weeks, our healthcare experts helped the client gain strategic insights into the prevalence of COPD and GOLD in Europe along with an analysis of latest developments and innovations in this space.

To assess the challenges specific to the healthcare medical devices sector, Infiniti’s healthcare experts have developed an extensive proprietary database consisting of information on more than two million industry experts, doctors, physicians, key opinion leaders, medical technicians, payers, end-users, and patients. This database also includes high quality and accurate information obtained through quantitative and qualitative surveys with effective response rate. We also have a collection of the best-in-class global network of 3000+ payers influencers, and KOLs spread across multiple channels in 50+ countries.

What do the clients appreciate about our approach?

In a relatively short period of time, just eight weeks, the client saw clear benefits from our relationship. The benefit was not only in terms of revenue impact or analytics turnaround time but also in terms of the experience we were staging for them by exposing them to a new way of problem-solving.

Here are some of the key points appreciated by our clients

 

  • Dedicated Market Intelligence Portal. A centralized platform for the collection, storing, processing, reporting, and dissemination of information with the specific purpose of assisting the decision-making process and developing actionable insights. This portal includes comprehensive information on quantitative and qualitative aspects on target markets, competitors and end-users.
  • Collaborative learning. We leveraged experience of our healthcare team and our technical capabilities to enable report-sharing and other collaborative features appreciated by client teams.
  • Database Access. Access to a patient database containing information about 60+ medical diseases and conditions, such as patient undergoing treatment, untreated patients, and patients with chronic conditions.
  • Interactive Dashboard. Using our Portal based solution for healthcare professionals, we took a design-first approach to problem solving and helped break through previously held assertions.
  • Value for Money. Infiniti’s dedicated client management team customizes reports to suit business requirements and offers the best insights for every dollar spent.

 

A must-read case study for strategy experts and decision makers looking for effective market opportunity assessment and healthcare information mapping services.

 

 

Request your free proposal now

 

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COPD and NIV Treatment Across Europe

To read more about COPD, click here.

Market segmentation

Medical Reimbursement, Health Economics, and Market Access Mapping for Wound Care Dressings

Limitations of the Fee-for-Service (FFS) medical reimbursement model and arrival of Value-based Purchasing (VBP) pose a significant challenge for medical device manufacturers and service providers looking to enter the medical reimbursement market space.

 

Despite being an integral part of every nation’s well-being, rising costs are putting a strain on the healthcare system and threaten to restrict doctors from providing their patients with the best care possible. With high levels of national debt and rising geriatric population, governments from across the globe are well aware of the steps that have to be taken to reduce the rising cost of healthcare expenses while retaining and ameliorating the quality of patients’ care. Medical reimbursement is a big part of this picture and continues to alter the methods of care. Limitations of the FFS medical reimbursement model and the arrival of VBP medical reimbursement are some of the key challenges faced by professionals looking to enter the reimbursement market space. Furthermore, with the growing preference for Value-based Care among payers and providers, they will continue to navigate between new and old ways of providing high-quality patient care, while keeping an eye on cost.

Over the years, reimbursement for medical device segment has utilized a variety of payment mechanisms withcapture varying degrees of effectiveness. However, whether these mechanisms are used individually or in combination, it is crucial that the resulting systems remunerate on the basis of complexity, quantity, and quality of care provided. Consequently, it becomes crucial for a medical device company to obtain coverage and attract risk-averse investors. Also, factors like whether a device is reimbursable or not and costs associated with reimbursement are key factors that determine a product’s demand and its commercial success.

At Infiniti, our “Healthcare Practice” team understands that reimbursement is an integral part of developing and marketing a medical device and is a key enabler for strategies adopted by companies looking to derive maximum returns from the success of their products in the market. Key components which our “healthcare analysts” cover include coverage, coding, and payment as those are considered pertinent for obtaining adequate reimbursement in today’s competitive healthcare market space.

The Business Challenge

To assess the dynamic medical reimbursement landscape and understand the costs associated with healthcare reimbursement, a world leading manufacturer of wound care and single-use surgical products engaged Infiniti for a study focused on understanding the wound care dressings reimbursement market in China and Japan.

The primary goal of this market opportunity assessment was to develop a comprehensive understanding of thecapture2 wound care dressing reimbursement market structure, price caps, regulatory compliances, the impact of the regulatory compliances on product prices, and medical reimbursement figures for wound care dressing products across the target countries. Additionally, this client also wanted to obtain critical insights into medical device funding and reimbursement pathways for wound care dressings product in China and Japan.

Infiniti’s healthcare practice team tracked recent developments and innovations in the market through secondary journals and reached out to relevant stakeholders, including industry experts, KOLs, product users, and procurement experts, to understand their views on the market. Our healthcare research team also spoke to stakeholders responsible for the sales and distribution of these products to understand how the market would grow in short and long term and also to validate the market size and opportunity model developed for this segment.

Why Infiniti Research is the preferred partner for more than 55 Fortune 500 Companies

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Solution Offered and Business Impact

By evaluating a wide array of published literature to develop an initial hypothesis, Infiniti’s healthcare intelligence team offered the client insights into the medical reimbursement market for their product, recent changes in reimbursement policies, and an analysis of regulations specific to the product’s reimbursement. The market opportunity assessment also helped the business understand the market structure, price caps, regulatory compliances, impact of the regulatory compliances on product prices, and reimbursement figures for its products across target regions.

In just nine weeks, our healthcare industry intelligence team helped the client understand reimbursement pathways for wound care dressings products and gain strategic insights for its wound care dressing products in China and Japan.

To assess the challenges specific to the medical reimbursement sector, Infiniti’s healthcare analysts have developed an extensive proprietary database consisting of information on more than two million industry experts, doctors, physicians, key opinion leaders, medical technicians, payers, end-users, and patients.

What do the clients appreciate about our approach?

In a relatively short period of time, just nine weeks, the client saw clear benefits from our relationship. The benefit was not only in terms of revenue impact or analytics turnaround time but also in terms of the experience we were staging for them by exposing them to a new way of problem-solving.

Here are some of the key points appreciated by our clients:

 

  • Dedicated Market Intelligence Portal. A centralized platform for the collection, storing, processing, reporting, and dissemination of information with the specific purpose of assisting the decision-making process and developing actionable insights. This portal includes comprehensive information on quantitative and qualitative aspects on target markets, competitors and end-users.
  • Collaborative learning. We leveraged experience of our healthcare team and our technical capabilities to enable report-sharing and other collaborative features appreciated by client teams.
  • Database Access. Access to a patient database containing information about 60+ medical diseases and conditions, such as patient undergoing treatment, untreated patients, and patients with chronic conditions.
  • Interactive Dashboard. Using our Portal based solution for healthcare professionals, we took a design-first approach to problem solving and helped break through previously held assertions.
  • Value for Money. Infiniti’s dedicated client management team customizes reports to suit business requirements and offers the best insights for every dollar spent.

 

A must-read case study for strategy experts and decision makers looking for effective market opportunity assessment for the healthcare reimbursement landscape.

 

Request your free proposal now

 

Related reports:

School and office accessories on wooden background

Market Opportunity Assessment of the E-evaluation Software Module

Business Challenge

A leading vendor for commerce decisions was looking for market assessment attractiveness services for the eEvaluation software module. The primary objective of this study was to provide strategic insights for effective business decisions for the client by assessing key market dynamics and trends across all the major verticals and to understand the market shares of major brands within the market space. capture

The eEvaluation service market includes SaaS-based software tools that enable companies to carry out strategic or complex procurements in conjunction with eTendering. These include tender documentation, ability to set evaluation criteria with respective weightings, and tender comparison in a secure common working environment.

Outcome

With the help of our effective solutions, the client was able to understand the competitive market scenario for eSourcing in the US. E-evaluation is an integral part of eSourcing solutions and is not offered as a standalone product. Consequently, our study reveals that most suppliers are shifting toward bundled eSourcing solutions to save costs.

The client was also able to gain insights into supplier evaluation and selection to develop a pre-qualification strategy. Additionally, the client was also able to develop and launch tenders and assess and filter effective procurement processes to enter the US market.

Our Approach

Our approach involved carrying out an in-depth secondary research, comprising proprietary and other open secondary sources like paid industry databases, annual reports, media platforms, news aggregators, industry forums, and company presentations. This helped to develop fundamental market hypotheses and also identify stakeholders for primary research.

A comprehensive primary research was carried out to gather market and competitive information and develop actionable insights for the client. This comprised of in-depth interviews and discussions with industry experts, business executives, and market stakeholders to understand the market dynamics unique to the market in the US.

A must-read case study for all procurement and supply chain professionals looking to drive higher value from the use of eEvaluation software across various markets.

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