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Market opportunity analysis

An Automotive Company Achieved Significant Service Level Improvement and Profit Growth with Market Opportunity Analysis

Although the German automotive sector has been witnessing a positive growth over these years, a host of geographical and technological developments are expected to disrupt the automotive market over the next five years. The automotive industry is undergoing dramatic changes owing to the acceleration of technological innovation, evolving customer expectations, and rapidly changing market requirements. These rapid changes in the automotive sector compel automakers to take full advantage of the expected changes and capture the resulting new opportunities. This is where Infiniti steps in with its best-in-class market opportunity analysis. Infiniti’s market opportunity analysis can help automotive companies to make smarter choices in their market development strategies in order to maintain stronger positions in the future.


The client is an automotive manufacturer and supplier based out of Germany.

The client experienced a serious decline in sales for two consecutive years. Consequently, the company started losing its market share. They even noted that their competitors were winning with their new product offerings and superior levels of customer service. Also, they realized that their production model did not meet the market requirement. To manage cost and deliver quality, the client needed to rethink its operations model. Besides, they wanted to revamp their production model by identifying the latest opportunities and market developments. They partnered with Infiniti Research to leverage their expertise in offering market opportunity analysis. By partnering with Infiniti Research, the client also wanted to reduce complexity and improve their manufacturing and purchasing.

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In the initial phase of the market opportunity analysis, the experts worked closely with the client to develop and implement a three-phased strategy.

The initial phase of the market opportunity analysis involved strategy development. This involved analyzing market growth and trends, identifying customer needs, and analyzing competitor positioning. Besides, by leveraging market opportunity analysis, the experts evaluated the client’s financial and operational objectives and challenges.

In the second phase of the market opportunity analysis engagement, the experts developed an entirely new approach to purchasing and supplier relationships. Besides, the experts conducted a thorough analysis of the actual contribution of each product line and determined attractive product lines.

In the last phase of the market opportunity analysis engagement, the experts determined key drivers of profitability and success and benchmarked competitors on costs, service, and profitability.


With Infiniti’s market opportunity assessment, the client experienced a significant service level improvement and profit growth. Also, with market opportunity analysis, they were able to improve their performance substantially.

Besides, Infiniti’s marketing opportunity analysis helped the client to:

  • Install new scheduling systems in each plant
  • Improve stability, eliminate off-line repairs, and eliminate the root causes of scheduling problems
  • Reduce the complexity of vehicle market offerings
  • Alter vehicles to better meet customer needs and requirements
  • Identify key market penetration success factors that maximized potential sales and delivered the most attractive market opportunities
  • Gain an understanding of the growth trends from a customer perspective
  • Implement a demand-pull production model

We have helped clients across various industries to achieve extraordinary outcome during the COVID-19 crisis. Contact us to know our COVID-19 business continuity support solutions can help your organization to emerge stronger post the COVID-19 crisis.

market opportunity analysis

Attracting New Customer Groups with Market Opportunity Analysis for a Fast Fashion Retailer

The fast fashion sector is a booming industry with diverse and big opportunities in store. However, this sector is faced with a unique set of challenges due to its highly dynamic nature. The recent events of some of the biggest fast fashion retailers having to shut shop is a wake-up call for players in the industry to stay prepared for a tougher economic environment with changing consumer trends and shifts in the fashion system. According to experts at Infiniti, this year will be shaped by consumer shifts linked to technology, social causes, and trust issues along with the potential disruption from geopolitical and other macroeconomic events. Only those fast fashion retailers who accurately reflect the trends or have the courage to self-disrupt will emerge as winners. By leveraging a market opportunity analysis fast fashion retailer can stay abreast with the changing market dynamics and also identify lucrative opportunities that can be capitalized on.

Every day you’re dealing with the changing nature of retailing and the information imbalance caused by mobile apps, social media, and big competitors with bigger budgets. Request a free proposal to know how our market opportunity analysis can help you successfully compete.

Business challenge

The client is a fast fashion retailer headquartered in Central America

market opportunity analysisOur client, a reputed fast fashion retailer noticed a sudden drop in sales. They believed it was due to the recent change in their merchandising mix. Their newer clothing line adhered to the latest trends in the fashion industry. They assumed that this attracted a different and new set of customers for the business. They were facing predicaments in confirming this assumption and if proved right they wanted to identify opportunities to lure similar customers and strategize to keep them hooked on to their brand. With Infiniti’s market opportunity analysis, the client also wanted to:

  • Find the exact age group of the new customer base
  • Identify the right marketing channels to invest in
  • Implement strategies to bring sales back on track

Capitalize on the right opportunities to scale your business to greater heights. Get in touch with our experts to learn more about our market opportunity analysis solutions and its benefits for your business.

Solutions offered

Our industry experts helped the client undertake a comprehensive market opportunity analysis. Factors including market size, customer database, and market trends were taken into account. A detailed customer intelligence engagement was also provided to the client apart from market opportunity analysis.

During the customer intelligence solution, our team of experts split customers into groups based on those who purchased since the merchandising mix change was implemented and those who hadn’t. For each group, they compared the number of new vs. existing customers, purchase frequency, transaction, and the total spend. When the categories favored by the different segments were compared, it was found that new merchandise was purchased mostly by new customers. It was also identified that the newer customers were younger, between the age group of 20-35.

Infiniti’s market assessment study offered as part of the market opportunity analysis also helped the client identify the key transformations in the US fast fashion industry. It also helped them identify the top marketing channels that are most lucrative to attract and retain new customers.

Results obtained

With over 15 years of experience in helping global businesses in successfully overcoming roadblocks in business, our experts helped the company in the fast fashion retail industry to adapt to the industry trends and transformations.

market opportunity analysisOur market opportunity analysis helped the client identify that their target customers are more likely to respond to display ads over direct marketing. This helped them invest in the right marketing channel and lure more customers to their brand. With this, they attained a 19% increase in targeted segment spend. Consequently, in less than 60 days they reversed their declining sales.

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Boosting Profit Margins by 17% for a Financial Services Provider – A Market Opportunity Analysis by Infiniti Research

Realizing Savings of 13% for a Financial Services Provider 

Business Challenge 

The financial services industry is facing unprecedented changes, due to the digitalization trend. Rising customer expectations, increasing competition from financial technology companies, regulatory pressures, and data security challenges are affecting companies in the financial services industry. As these challenges continue to escalate, companies in the financial services industry need to constantly evaluate and improve their operations, to keep up with the fast pace of change in the industry.

A leading financial services provider, who was looking to expand their business to international markets such as South America and Europe, approached Infiniti Research to leverage our expertise in gauging the profit potential of untapped market opportunities. With Infiniti’s market opportunity analysis solution, the client wanted to better understand the current market, identify other niches within the market, and plan a marketing strategy to expand their business or enter a new market.

Infiniti’s market opportunity analysis solutions have helped companies evaluate potential barriers to market entry, analyze distribution channels, and assess markets’ willingness for new offerings.

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Top Challenges Faced by Financial Service Providers 

Problem Statement 1: Increasing popularity of FinTech Companies

The increasing popularity of FinTech companies was disrupting the way traditional companies in the financial services industry operated. This created huge challenges for the client as they were not able to adjust quickly to the market changes, not just in terms of technology, but also in terms of operations, culture, and other facets of the industry.

Problem Statement 2: Regulatory Pressure

With regulatory requirements continuing to increase, financial service providers were forced to spend a large part of their discretionary budget on being compliant, and on building systems and processes to keep up with the escalating requirements. With the help of market opportunity analysis, the client wanted to better understand the business environment before expanding their operations.

Problem Statement 3: Sales Projection

By leveraging Infiniti’s expertise in offering market opportunity analysis solutions, the client wanted to analyze market size and industry outlook for the next 10 years. Also, they wanted to forecast their average sales, annually.

Request for a FREE proposal to know how leveraging market opportunity analysis can support your organization in strategically entering a new market or expanding in an existing market.

Solutions Delivered and Value Offered 

To help the client tackle challenges in the industry, the experts at Infiniti Research recommended a market opportunity analysis solution.

Phase 1: Competitive analysis

Based on our insights, the client gained detailed insights on market demographics and competitive scenario. This helped them to adapt quickly to the market changes and enhance service offerings.

Phase 2: Porter’s five forces analysis

The experts at Infiniti Research conducted porter’s five forces analysis. This helped the client to understand factors affecting profitability and identify areas of strength, to avoid costly mistakes.

Phase 3: Analyzing sales projection

With the help of market opportunity analysis, the experts at Infiniti Research helped the client forecast their average sales rate for the next 10 years. This phase of market opportunity analysis solution further helped them estimate the compound annual growth rate (CAGR) annually.

Our market researchers equipped the company with qualitative and quantitative market opportunity insights to help spur sales, take better decisions, and identify new market opportunities. Also, with the aid of our market opportunity analysis solution, the client was able to develop an accurate business plan, which increased the company’s profit margin by 17% in a year.

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Competitor analysis

Step by Step Guide to Conducting an Effective Market Opportunity Analysis

Business growth strategies include the evaluation and assessment of new markets and products lines or suggesting new ways to reach existing markets and better meet the needs of customers. In today’s business environment, sustaining growth is a major challenge for companies. Scientific and technological advances shorten the life cycle of products and services, changing business models and giving the scope to new competitors to enter the market. This constant instability makes it important for every market player to seek new business opportunities. But the question that arises here is how to do market opportunity analysis in such conditions?

The first thing you need to do is, define a framework to help search for opportunities. To do this, it is important to understand the business direction of your company and to have knowledge of the strengths, resources, and capabilities of your company. Once you develop a comprehensive understanding of your company goals and areas of expertise, the next step involves analyzing the market and assessing the needs of your customers and how they are being met by companies. For an effective market opportunity analysis, it is necessary to evaluate the business model as a whole by identifying customers and companies and other factors such as direct and indirect competitors, brand value propositions, existing regulations, supply chains, and the general business environment. In this article, we have examined how to analyze these factors in detail:Contact US

Step by Step Guide to Conducting Market Opportunity Analysis


Automobile Spare Parts Market Opportunity Assessment

Enhanced data-driven services, the use of light-weight materials, and rapid infrastructural developments for electric vehicles are key trends that are expected to impact the growth of the automobile spare parts market. Click To Tweet

Despite the global cooldown of automotive demand, the automobile spare parts market is expected to remain the main engine for volume growth in the auto industry. It is also one of the fastest growing sectors in the world. Factors such as the rising inflation and interest rates are expected to deter the purchase of automobiles, which, in turn, is expected to impact the growth of the global automobile spare parts market.

Though the global auto industry market poses a grim picture in terms of growth, it has a silver lining- with strategic planning and implementation of enhanced business plans, manufacturers and dealers of automobile spare parts can turn this scenario into a pool of new opportunities. However, to make the most of market opportunities it is essential to realign the business strategies and conceptualize ideas, which can bring about major disruptions in the market.

The Business Challenge

To gauge the sales potential of their newly introduced automobile spare parts, a leading automobile spare parts manufacturing company approached Infiniti to help them conduct an in-depth market opportunity assessment. The client wanted to devise effective strategies to better position their products in the market and to closely track performance. They also wanted to identify bottlenecks, gauge the attractiveness of newer markets, and understand the growth potential of each new market segment.

How Can Market Opportunity Assessment Help the Auto Industry?

The relentless pressure to stay relevant in an accelerating marketplace makes it a necessity for auto industry players to invest in market opportunity assessments before entering newer market segments. To be successful and establish themselves in any new market, organizations have to adopt specific go-to-market strategies and business plans. Infiniti’s market opportunity solutions are designed to offer a comprehensive view encompassing every aspect of the market. It also assists them to stay aware of the market opportunities and challenges.

Summary of our market opportunity assessment

Automobile Spare Parts

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Client Journey

The solutions offered by Infiniti’s market opportunity experts helped the automobile spare parts manufacturer to gain a detailed industry outlook. It also offered relevant market information to gauge the sales potential of the newly launched spare parts.

Furthermore, to help the client gauge the market potential, the market experts at Infiniti conducted a detailed market opportunity assessment to devise executable strategies and achieve their goals in the target segments. The comprehensive approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the auto industry.

Solution Benefits and the Business Impact

With the help of Infiniti’s market opportunity solutions, the automobile spare parts manufacturer was able to enhance their overall growth strategies through systematic expansion into complementary product categories within the auto industry. They were also able to conduct an in-depth market opportunity assessment to identify the market potential for their product offerings.

The Future

With rapid transformations taking place in the global automobile landscape, it might be difficult for automobile spare parts manufacturers to stay abreast of the industry trends to gauge the attractiveness of their product offerings in different market segments. This, in turn, has increased the global competition and is forcing auto industry players to devise precise business strategies to drive growth in newer segments.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the auto industry.

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Market Assessment

Top 4 Market Research Tools That Will Take Your Business to the Next Level

market research toolsWe all are creatures of habit and we hate change. In fact, research shows that all of us exhibit similar buying behavior irrespective of our varied preferences. People, in general, despise change and our reluctance to change makes it an extremely difficult for companies to convince consumers to switch brands. It is in this context that that importance of market research tools becomes clear to businesses. Market research tools are priceless for business owners since they help predict consumers’ buying behavior and prevent instances of failed product launches. Market research tools give businesses give an edge, mainly due to their ability to measure the impact of initiatives, create an open communication loop, and make data-based business decisions. Such tools also help businesses predict product or service launch failures and take a call on whether to launch new products or remove existing product lines.

That being said, let’s take a look at some of the best market research tools that can help you drive and improve business value:Get more info

Consumer interviews

One of the most commonly used market research tools is consumer interviews. One-on-one interviews with current or past consumers can be done through a web conferencing software or over the phone. In this step, one of your company’s representatives will have to speak to a customer to get honest feedback about the product’s pricing or design. Consumer interviews are one of the most effective market research tools available today. They help companies to get opinions on sensitive topics, which they might not be able to discuss in an open or group setting.

Consumer surveys

Surveys are an important part of every market research process and are one of the most popular market research tools available for businesses. They help collate information, opinions, and ideas of the consumers. Surveys can be carried out online or distributed by a person or by email. The best part about this process is that it’s completely anonymous, so consumers can be as honest as they like. Surveys can be of various formats, such as multiple choice, long, and short formats. To get the most out of such market research tools, offer your respondents some incentives like gift certificates or coupons.Get more info

Focus groups

If you are unsure of what marketing messages to send to your potential consumers, focus groups are the right strategy to follow. Such market research tools help businesses in developing a pricing strategy for the goods or services being offered. Usually, focus groups are formed after a product is released and are made up of people who represent the target segment. In some ways, they are similar to consumer surveys but consist of at least six respondents, who give honest feedback about the product or service being offered. One thing to remember here is that every focus group requires a moderator who streamlines the discussion and submits the findings in a report format to the decision makers in your business.

Social media and online content

Today, with social media channels and blogging platforms gaining popularity among consumers, it has become important for businesses to leverage such platforms to get feedback about their goods or services. Market research tools such as this give consumers the option to express their opinion without a survey or consumer interviews. When it comes to social media, consumers are more than willing to share their honest opinions. Companies can also leverage online polls to gain better insights. Google Alerts is one of the best market research tools to find out what’s being said about your products or services on online channels.

To know more about specific market research tools and their benefits:

Market Opportunity Assessment for a Medical Devices Startup

Despite the recent technical developments in the medical device industry, leading manufacturers of medical devices face challenges pertaining to regulatory compliance, product quality, and market expansion.

The 21st century has ushered in an era of business which plausibly is the most challenging in history. Since the market for medical devices has weakened globally, several players looking to enter newer markets face several challenges including – international competition, financial crisis, and changing government policies. However, medical devices manufacturing firms should cope with these challenges to withstand the growing competitive pressure.

However, for a startup that is relatively new in a particular market, it is best recommended to invest in a detailed market opportunity assessment to gain comprehensive insights into the market conditions prior to expansion.

The Business Challenge

  • The Client: A medical devices startup

To understand the market expansion opportunities in the Asia Pacific region, the client – a medical devices startup – approached Infiniti to engage in a market opportunity assessment. The client wanted to gain detailed insights into the market landscape of the target region. Their primary objective was to evaluate the viability of market expansion based on the competitive environment and regional players.

Also, with the help of the market opportunity assessment, the medical devices client wanted to gauge various factors affecting market expansion in the specific region.

How Can Market Opportunity Assessment Help Players in the Medical Devices Market?

Market opportunity assessments offer detailed insights into the market landscape, which help businesses to identify the market opportunities and risks prior to expanding their business offerings.

In today’s business scenario, medical devices manufacturers are under inexorable pressure to stay relevant in a rapidly evolving marketplace. Infiniti’s market opportunity assessment enables medical device companies to gain a detailed understanding of the industry barriers, challenges, and opportunities to devise precise business expansion plans.

Summary of Our Market Opportunity Assessment Engagement

Medical Devices

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Client Journey

With the help of Infiniti’s market assessment, the medical devices client was able to expand their business by gauging the growth projections in the Asia Pacific region. The solutions offered also helped the client to identify relevant data and use it to establish a competitive position within the geographical segment.

Furthermore, to help the client identify the market dynamism and future potential in the Asia Pacific region, the market opportunity assessment experts at Infiniti conducted a detailed market survey to help them gain a better understanding of the medical device industry. The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the medical devices market.

Solution Benefits and the Business Impact

Infiniti’s market opportunity assessment experts offered detailed market insights that helped the medical devices firm to identify barriers to entry and market requirements and gain a stronger foothold in the new geographical segment. Also, with the help of our solutions, the client was able to understand the market for the particular product group and devise effective strategies for long-term success.

The Future

The medical devices industry has witnessed a rollercoaster of changes, new challenges, and impressive growth. Owing to the rapid medical advances, the medical devices sector is set to experience massive growth in the coming years. While the wearable medical devices segment is still in its relative infancy, leading medical devices manufacturing companies are already focusing on delivering new and innovative solutions in an attempt to improve business growth.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the medical device industry.

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