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opportunity analysis

How we Used Market Opportunity Assessment to Enhance Small Molecule Drug Development For a Pharma Client

Given the rapid advancements in technology, there are plenty of growth opportunities across markets, but not all businesses have the capabilities required to identify and tap into them. This often presents a fundamental challenge to businesses in the biopharma industry. Identifying and capitalizing on new market opportunities in an ever-changing environment like pharma requires a research-backed market opportunity assessment.

Irrespective of the market position, i.e., start-ups or well-established firms, not many businesses have the research expertise, time, and resources to conduct an in-depth market opportunity assessment. At Infiniti, we leverage a realistic approach to conduct a market assessment study customized to meet the needs of our clients and the markets they operate in. Our tried and trusted research methodologies are bolstered by a comprehensive understanding of global markets and the strategies of leading businesses in every industry.

The recent advancements in pharma have impacted the pharma landscape leading to drug development delays and diminished R&D productivity. Conducting an in-depth market opportunity assessment can help you thrive amid such uncertainties. Contact our experts to know more.

About the Client

The client is a Canadian mid-sized pharma company specializing in small molecule drug development. The company is also known for developing and manufacturing therapeutic prescription drugs.

As drug development involves huge costs, it requires businesses to analyze the demand for their product at an early stage in drug development. Infiniti Research leveraged market opportunity assessment and portfolio prioritization metrics to help the client identify and capitalize on market opportunities.

Identifying and tapping into new market opportunities is essential for businesses to succeed in the long-run. A detailed market opportunity assessment acts as a cornerstone of a successful business by helping you capitalize on new opportunities. Request a free proposal.

The Business Challenge

Evolving business landscape

Over the past few years, several factors have impacted pharma companies, including growing competitive pressures from new market entrants, the evolution of drug development methodologies and drug formulations, and the growing market needs. Many of these factors significantly contributed to the client’s declining margins and market position.

Market size for new opportunities

Evaluating the market size for opportunities is crucial for pharma companies to successfully launch their product. Our client wanted to analyze the market size for their new drug by conducting a market opportunity assessment. They wanted to leverage this insight to create a product launch strategy and impact the lives of patients across geographies.

Barriers to market entry

Analyzing barriers to entry can help businesses develop a strategy that meets both business and market requirements. In this case, our client wished to gauge the competitive landscape and analyze similar offerings that could potentially impact their market success using market opportunity analysis.

Lack of market insights and visibility posed a major challenge for the client in this study, as they were unable to define a clear business strategy and justify their actions. Request a free brochure to learn more about market opportunity assessment and its benefits.

Our Approach

Based on a detailed analysis of the client’s challenges, we recommended a three-pronged qual-quant research methodology to capture and validate real-time market insights. We began the project with a qualitative exploration of the client’s industry perceptions and drug development approach. We then conducted robust quantitative research by leveraging online surveys to explore unmet market needs and analyze the market opportunity for novel compounds.

The three-pronged approach to market opportunity assessment offered critical research insights around the competitive landscape, market opportunities, drug development, and market positioning. In the initial phase of market opportunity assessment, both primary and secondary market data from various sources were leveraged to identify in-market and evolving players who could be future competitors.

Product profiling based on market segments was also conducted parallelly to understand the offerings of leading market players. Our global market research team also analyzed the pricing strategies of similar products and created price benchmarks to accelerate the creation of new pricing policies for the client.


Market opportunity assessment empowered the client with in-depth research insights covering various factors like competitor offerings, market opportunities, regulatory timelines, administration routes, technologies employed, and new formulations. Using these insights, the client devised a robust drug launch strategy that helped them find a stronger niche in the market.

Market opportunity assessment also enabled our client to improve decision making and drug development by driving improvements through:

  • The design and development of a product profile
  • In-depth analysis of market needs
  • Quantification of market opportunities
  • Business expansion and portfolio development

How Infiniti’s Market Opportunity Assessment Research Can Help Biotech and Pharma Companies

Drug development timelines and new drug launches are crucial factors impacting the growth of biotech and pharmaceutical companies. To address these issues, businesses must analyze market opportunities at an early stage of drug discovery and development. We at Infiniti help pharma and biotech companies assess and evaluate new opportunities systematically by offering research-backed market insights using market opportunity assessment studies.

Our approach to market opportunity assessment research is comprehensive and can help pharma companies find answers to the following:

  • What are the unmet needs in the market?
  • What is the viability of the new drug formulation?
  • What is the size of the opportunity?
  • How to identify market opportunities?
  • What is the likely demand for the new drug?
  • Where are the growth markets?
  • Who are the competitors?

Our custom market opportunity assessment research offerings include:

opportunity analysis

A must-read case study for strategists and decision-makers looking to identify new market opportunities. Request more information to gain comprehensive insights into our approach to market opportunity analysis.

market opportunity analysis

Market Opportunity Analysis Helped an Industrial Heating Systems Manufacturer Build a Detailed Five-year Business Development Plan

The evolving technological advancements and new market trends have redefined customer demand for industrial equipment across geographies. As such, industrial equipment manufacturers are being forced to find new market opportunities to grow. While industrial equipment companies face ongoing disruptions, most are unaware of how market opportunity analysis and consumer analysis can help tackle challenges and exploit new value propositions to capitalize on market opportunities.

At Infiniti Research, we have an in-house global team of research experts who clearly understand industrial equipment market segments and provide clients with custom market opportunity analysis and research solutions, market entry strategies, and M&A support to help them achieve business goals expand their market footprint. We aim to empower businesses to make crucial decisions and capitalize on new market opportunities to gain an edge.

Business Challenge

A leading industrial process heating systems manufacturer faced major challenges while developing a five-year roadmap aimed at expanding their market footprint and brand reach in NA. Being one of the largest heating systems manufacturers, the client’s business operations were spread across eight countries, including the US, Austria, Ireland, Luxembourg, Netherlands, Norway, Sweden, and Switzerland. They approached Infiniti Research seeking help to conduct market opportunity analysis to better understand the North American market for thermal fluid systems and process bath heaters.

Our success in the industrial equipment market can be traced back to our deep industry expertise and our ability to comprehend business needs. To learn how market opportunity analysis and research can help you succeed in this sector, request a free proposal right away!

Infiniti’s Approach to Market Opportunity Analysis

The client needed help understanding the market to be able to chalk out a detailed five-year roadmap. They also needed insights on strategic steps, investments, and the effort needed to sustain a competitive market position. Market opportunity analysis helped analyze the market and gauge the client’s strategic assumptions across product and service categories.

The research aided the development of global strategies to expand market reach. Over a period of three months, we analyzed the global market scenario and compiled the entire set of action points into a rationalized set of recommendations, including everything from acquisition to introducing new technology and new initiatives.

Got many business ideas and market opportunities for growth but unaware if they are worth pursuing? Fret not!  Request a free brochure to learn how we can help you narrow down your options and capitalize on the highest potential ones for success.

Market Opportunity Analysis and Research Process Flow

market opportunity analysis

For more information on Infiniti’s three-phased market opportunity analysis process, contact us.

Market Opportunity Analysis Process

Infiniti’s market research experts adopted a structured market opportunity analysis process to help the client address their issue and identify new market opportunities. The market analysis study began with the collection of qualitative and quantitative insights by subject-matter experts.

The three-phased research process involved holistic primary and secondary research followed by the analysis of research findings in the second phase. By working hand-in-hand with the client’s internal R&D team, we understood their needs and generated a market opportunity analysis report within a 10-week timeframe.


Infiniti’s holistic approach to market opportunity analysis aided the delivery of a market-size matrix reflecting different equipment and heating systems covering five main categories and application areas. The project concluded with a business consumption ready report outlining key findings, particularly new market opportunities and customer needs, and market demand. The insights gained from the market opportunity analysis process also helped the client to-

  • Develop a comprehensive business plan
  • Expand market footprint
  • Target the right consumer groups
  • Improve new product development timeline
  • Achieve goals like profit margin improvements and market share

To gain an edge in today’s competitive business environment, industrial equipment companies must digitally reimagine the products and services they offer. They must innovate to drive value across crucial business functions and ensure higher returns on digital investments (RODI). However, based on our research, a mere 20% have been successful in redefining their services, earning higher than average ROIs. While the others earn an ROI lower than the industry average, irrespective of how much they scale their investments. This implies that simply scaling investments doesn’t guarantee success but requires a more holistic market opportunity analysis process to gain the much-needed market and customer insights.

We connect clients to subject-matter experts who can provide tailored solutions and real-world insights to make informed decisions. Request more information now.

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