Tag: market landscape assessment

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Market Opportunity Assessment Helps a Global IT Client Identify Market Trends and Increase Revenues

The relentless growth of technology in the IT sector is increasing the need for the robust entry of products and services across new and emerging markets. To penetrate such markets, it is ideal to gain a comprehensive understanding of the market space to assess potential opportunities and develop winning strategies. In addition, gaining robust insights into the market landscape helps the brands stay relevant in an increasingly crowded and competitive marketplace. IR_BrochureTo assess the competitive scenario of the brands in the market space and develop an effective market expansion strategy, it is vital to conduct a robust market assessment. Market assessment solutions offer insights into the key market challenges or barriers to market entry or growth of the business across various regions. Moreover, it also helps businesses to build accurate go-to-market strategies and devise an effective business plan.

To help businesses gain more insights on the IT landscape, Infiniti’s market assessment solutions shed light on the potential trends and opportunities in the market. Our market assessment solutions also focus on devising effective marketing strategies to increase their penetration levels and gain a competitive edge over their counterparts.

The Business Challenge

A global conglomerate in IT was facing challenges identifying technology trends that are expected to affect the business in the longer run. The primary objective of the study was to analyze the impact of the current market trend in the industry and create new opportunities. The client further wanted to assess the potential market opportunities and implement a robust strategy to grab such expansion opportunities.

Our Research Methodology

To gain a competitive edge into the IT landscape, Infiniti’s market assessment experts carried out a blended approach comprising of interviews and discussions with leading market stakeholders. The industry experts also developed client-specific insights using qualitative market research across industries. As a part of the secondary research, the client also collated information from proprietary sources such as magazines, industrial forums, and company representations.

Global IT client

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Our Market Assessment Solution Helped the Client

  • Developed a detailed characterization of the current competitive landscape
  • The client was able to map high impactful future market trends
  • Gained a comprehensive overview of the market, products, and stakeholders
  • Identified the potential opportunities in the market and approaches to capture near-term benefits
  • Analyzed the client’s positioning strategies and decisions on how to differentiate their products from competitors

Benefits of Our Integrated Approach

In a very short period of time, our comprehensive market assessment was able to assess the existing market pains and unmet needs. The client was able to direct and substitute effective solutions and identify the growing market trends and opportunities sustaining in the market. The engagement also helped the client benchmark their strengths and create new opportunities in the market.

A must-read market assessment case study for strategy experts and decision makers looking to assess the market landscape for the IT industry.

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Understanding the Pharmaceutical Small Molecule Sector Through Market Landscape Assessment

Infiniti’s recent market landscape assessment of small molecules drugs helps companies in the pharmaceutical industry to understand the growth drivers and challenges faced by instrument manufacturers.

Growth trends in the pharmaceutical industry

Small molecules constitute an essential and highly effective component of the bio or pharmaceutical portfolio of any company in this industry. Due to the stringent FDA regulations and growing concern of patient care systems, pharmaceutical manufacturers are focused on developing products that meet the changing preferences. These companies are using cost-effective clinical trials to launch products that require small amounts of the API and are easy to formulate into orally delivered dose forms. The presence of counterfeit products is fueling the adoption of advanced technologies to produce therapies that offer superior treatment that requires less time. The market is also witnessing the development and adoption of large-molecule therapeutics that help treat chronic illnesses. The manufacturers are also focusing on developing personalized and custom small molecule therapeutics to enhance patient services and sustain the competition in the market. The market landscape assessment by Infiniti offers a detailed understanding of the pharmaceutical industry that provides strategic insights to many companies in terms of market analysis and competitive landscape.

The stringency of regulations and policies on drug discovery and quality products is changing the quality testing environment in the pharmaceutical industry. The recent FDA regulations are mandating a series of tests before any new drug can be approved for commercial sales, thereby, increasing the investment in laboratory instruments. Some of the suppliers are also offering customized products that are used for different pharmaceutical applications to sustain the competition in the market.

Rise in drug discovery and development

Small molecules have high applications in drug discovery and development by pharmaceutical and biotechnology companies. The instrument manufacturers are supplying different equipment to research institutes that focus on drug development for several diseases. Robust and innovative tools help with the discovery of high-affinity ligands for biologically-related macromolecules, detecting small molecules with broad ranges of binding affinity and clarifying ligand-binding sites. The evolution of progression of molecular spectroscopy technologies will benefit the supplier and the end-user in the pharmaceutical market.

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Emergence of smaller devices

The adoption of robotics in healthcare and life sciences is revolutionizing the testing and sampling equipment in the market. The growing demand for smaller and automated equipment will encourage the manufacturers to launch modular designs in the market. The introduction of next-generation devices built with the motors integrated into assemblies will ensure more accurate and faster results during testing and sampling. The smaller devices will help reduce the cost of operations and help in the development of the pharmaceutical market.

Solutions and recommendations

Infiniti’s recent market landscape assessment study on laboratory instruments offers information that helps companies make informed decisions to drive next generation products. Some of the solutions offered are listed below:

  • Analyze the overall market landscape including key competitors, their products, customers, regulatory timelines, and technologies employed
  • Help make strategic business decisions and analyze the revenue impact and analytics turnaround time
  • Obtain cutting-edge information based on the voice of the customer
  • Identify the target respondents and develop a comprehensive database
  • Provide a detailed understanding of the upcoming technology offerings

Read our comprehensive case study on market landscape assessment that helps a laboratory instrument manufacturer

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Ensuring Agility and Flexibility in Large Production Operations Using Hydraulic Screw Pumps

The recent market assessment study by Infiniti Research on hydraulic screw pumps provides insights about the present aftermarket services and the opportunities that help understand future growth opportunities for companies in the oil and gas industry.

Market opportunities for hydraulic screw pumps

Rapid urbanization is propelling the use of hydraulic screw pumps for regulating and handling the flow of fluids with changing characteristics across different industries. Manufacturers prefer using these products as it helps attain agility and flexibility in large production and supply chain operations. The adoption of advanced hydraulic screw pumps will boost the competition in the market and help manufacturers introduce innovative products. The primary end-user industries for these pumps are mining, construction, and material handling sectors. The surge in industrial development activities in the emerging nations of APAC such as Indonesia, India, and China will have a positive impact on the growth of the hydraulic pumps market. Moreover, these products offer benefits such as fluid transferring, cooling, and lubrication associated with hydraulics, which is extremely productive in the oil and gas sector.

Infiniti’s latest market landscape study on hydraulic screw pumps delivers strategic insights in terms of the competitive landscape, market assessment, and plan to position. The team of experts also helps assess the demand for many products across different geographical regions. With automation and demand for fuel-efficient cars, the application of hydraulic screw pumps in the automotive industry is on the rise. The OEMs are investing in technologically advanced cars equipped with more safety features and less fuel consumption. The stringent government rules and growing awareness of pollution related issues are resulting in the emergence of electric vehicles and simultaneously increasing the requirement for hydraulic pumps.

Emergence of multiple-axis technology

Urbanization and industrialization have increased the volume of manufacturing activities across several industries. Technological innovations have led to multiple-axis technologies that are employed across many end-user segments for multiple applications. These innovative pumps are used for extraction and processing of raw materials for manufacturing finished products across industries. Some of the end-user industries are wastewater treatment, sewage, hydraulic fracturing, food and beverage manufacturing, oil extraction, and chemical industry.

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Fire-resistant formulas

The increasing efforts undertaken towards the conservation of depleting natural resources is encouraging companies to switch to liquids and has led to the launch of fire-resistant hydraulic fluids. This fire-resistant formula provides effective lubrication and ensures wear- and corrosion-free hydraulic pumps. The fluid has around 45% water, and the composition varies from a water-oil emulsion or water glycol.

Solutions and recommendations

The market assessment team at Infiniti Research helps a US-based company to understand the market landscape for hydraulic screw pumps that includes emerging trends, growth drivers, market dynamics, challenges, and competition. Some of the solutions offered are listed below:

  • Design an exhaustive dashboard of information obtained from more than two million industry manufacturers, experts, analysts, buyers, consultants, and members of trade associations
  • Analyze the market size based on bearing design, suction mechanism, screw configuration, and end-user application segments
  • Identify the regulatory timelines, key competitors, their products, and technologies
  • Examine the market size and develop an effective growth strategy and take necessary actions

Read our comprehensive case study on how we helped analyze the market landscape for hydraulic screw pumps through a market assessment study

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Market Analysis and Sourcing Intelligence Helps an Industrial Equipment Manufacturing Company

Steel, as an alloy, finds extensive applications across various industries. Owing to properties such as toughness, resistance to wear, durability, and recyclability, steel is widely used in the cutting tools segment. However, with the extensive use of steel across end-user segments, manufacturers are gradually shifting to the use of compounds that promise robust strength and versatility. Carbide owing to its vulnerability to extreme heating conditions is preferred as an alternative to steel across various industrial applications.

Although carbide tools are more expensive than premium steel tools, they prove to be highly durable in the long run. Moreover, carbide is preferred over steel as the compound delivers better surface finish when cutting. While carbide is mainly employed in large-scale industries that focus on quality, steel is the preferred alloy in industries that look for cost-effective and seamless operations. Infiniti’s experienced market intelligence experts provide the client with a holistic overview of the market and competitive landscape of the steel and carbide industry to help make strategic business decisions.

The Business Challenge

An industrial equipment manufacturer based out of Sweden was facing challenges understanding the market landscape for steel and carbide in terms of the competitors, the key customers, and suppliers and distributors. Through this market intelligence study, the client wanted to identify the cost drivers and the risk elements associated with the market for the target regions.

Our Research Methodology

To gain strategic insights into the competitive landscape, our market intelligence experts at Infiniti carried out in-depth interviews and discussions with leading industrial experts such as business executives, analysts, and members of trade association. Our data collection methodology also compiled information from proprietary resources including company publications, case studies, and industry forums.

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Our Solution Helped the Client

  • Identify the key suppliers of steel and carbide materials in the target regions
  • Assess the market opportunities and increase offerings in the market
  • Identify the potential competitors and devise new marketing strategies
  • Benchmarking sourcing strategies that help in driving bottom-line savings
  • Identify the cost drivers and risk elements for specific regions

Benefits of Our Integrated Approach

After a detailed analysis of the market landscape, the client gained strategic insights on the potential opportunities in the market. Our solutions helped the client understand the market dynamics, assess trade channels, and supplier landscape in the steel and carbide industry. Moreover, an in-depth analysis of the competitors also enabled the clients to make informed decisions.

A must-read case study for strategy experts and decision makers looking to gain strategic insights into the manufacturing segment.

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Market Intelligence Study Helps a Leading Manufacturing Company Assess the Market Landscape

During 2016, the combined market size for bearings in construction and food & beverage was growing at an average CAGR of 9.1% in terms of revenue and 6.8% in terms of volume.

Bearings finds its usage in countless points of applications to reduce the friction between an object and the surface over which it is moved. With rapidly changing technology, bearings have witnessed advancements primarily in terms of the material of construction and angular arrangements of the rolling elements to maximize load bearing capacity and minimize the loss of energy to overcome friction. Owing to increasing need to minimize energy loss, the construction and food and beverages segments are leveraging the use of bearings.

In terms of the global market size, the construction industry was the dominating end-user segment in the bearings market with a CAGR of nearly 7% in terms of volume and it was followed by the food and beverages segment with a CAGR of over 6%. By application, earth moving equipment under construction vehicle and beverage bottling under food and beverage processing contributes to the highest share of bearing market. Bearings are also widely used across major sectors such as automobiles, railways, electric motors, diesel engines, pumps, machine tools, and textile machinery.

Over the years, the bearings market has witnessed significant growth owing to factors such as the growth of replacement market, robust technological advances, and rapid industrialization. The rising demand for bearing in emerging economies such as China and India is also likely to drive this market’s growth. However, factors such as the increasing number of counterfeit products, high-cost, price sensitive customers, and stringent regulation imposed by FDA and USDA are hindering the growth of the market. With a detailed understanding on the bearings market, market intelligence experts at Infiniti provided a comprehensive understanding of the market in terms of the market landscape, growth drivers, challenges, competition, and distribution channels.

The Business Challenge

A manufacturing company based out of the US wanted an understanding on the global bearings market in terms of the market landscape, key competitors, market positioning, and the distribution channel. The client was facing critical challenges understanding the growth prospects of the bearing market in the construction and food and beverage sectors. Moreover, to derive better insights into the competitive landscape, the client wanted to analyze the market size based on the geographical regions.

Our Research Methodology

To assess the market landscape for bearings, our team of experienced market intelligence experts carried out exhaustive primary research comprising of interviews and discussions with leading stakeholders, such as business executives, manufacturers, buyers, purchasers, consultants, analysts, researchers, and members of trade associations. Also, to gain in-depth understanding of the market, our market research experts referred to proprietary databases such as company publications, case studies, journals/magazines, news aggregators, and industry forums.

Want to learn more about Infiniti’s research methodology?

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Our Solutions Helped the Client:

  • Gain a comprehensive overview of the competitive landscape, market size, and distribution channel
  • Effectively strategize the market segmentation across regions
  • Mapping high probability/high impact future market trends

Benefits of Our Integrated Approach

After a comprehensive benchmarking exercise, our client gained better understanding on the market landscape. Also, the client was able to identify the competitive threats and understand the growth potential of bearing market across various industrial segments such as construction and food and beverages. The market intelligence study helped the client position strategies on how to differentiate their products against competitors.

A must-read case study for strategy experts and decision makers looking for effective solutions in the manufacturing sector

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Analyzing the Market Landscape for Permanent Contraception Through a Market Research Study

The rapid increase in the usage of contraceptives is a result of the unmet need for family planning and is expected to double in the coming years.

Over the last decade, the market for contraceptives has witnessed fast-paced growth due to rising awareness of reproductive health, family planning, and a wide array of options available for contraception. With increasing government and NGO initiatives to promote contraceptives, significant population growth, and rising global prevalence of sexually transmitted infections are some of the key factors fueling the growth of this market. The adoption of new permanent contraceptive practices instead of tedious family planning procedures is another major driver, especially in low-income countries. Moreover, to augment the adoption of contraceptives, several countries are mandating its coverage by the health insurance companies.

Although the contraceptives market has witnessed considerable growth, it is prone to several unprecedented challenges. The side effects associated with the use of contraceptive drugs and device, rising prevalence of infertility, and the lack of social acceptance are primary challenges hindering the growth a2of the market. In addition to the prevailing challenges, lack of information and misconception about the use of contraceptives will further curtail the growth of the market. Infiniti’s team of experienced market research experts have an in-depth understanding of the healthcare industry and provide valuable, strategic insights to the client in terms of market analysis, market sizing and forecasts, and competitive assessment and benchmarking.

The Business Challenge

A medical product manufacturing company based out of the US wanted to analyze the adoption patterns of the newly introduced 505 device across the EU and the US by physicians and consumers. The client was facing challenges understanding the impact of launching 505 device in the target regions, patient demand, product awareness, and the expected cannibalization of the current product (305 device). As a part of the market intelligence study, the client also wanted to analyze the pricing structure and solutions to augment patient demand.

Our Research Methodology

Our team of experienced market intelligence experts carried out extensive primary research comprising of telephone interviews, CATI, web-based surveys, and questionnaire to provide strategic insight into the market scenario. Also, through our conjoint analysis framework, our experts created a dashboard of information from physicians, doctors, surgeons, hospitals, and clinics.

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Our Solution Helped the Client:

  • Gain insights into the potential adoption pattern and demand for 505 device
  • Develop an effective pricing strategy for the target regions
  • Identify factors/solutions that would boost patient demand

Benefits of Our Integrated Approach

Within a span of 12 weeks, our market intelligence team got a comprehensive review of the market, products and stakeholders, along with the product attribute analysis. We helped the client to effectively plan the market entry strategy and target most relevant customer segments. Moreover, the client saw clear benefits in terms of their market position and helped them tap potential markets.

Some of the key points appreciated by our clients

  • Dedicated Market Assessment. A centralized platform for the collection, storing, processing, reporting, and dissemination of information with the specific purpose of assisting the decision-making process and developing actionable insights. This portal includes comprehensive information on quantitative and qualitative aspects on target markets, competitors and end-users.
  • Collaborative Learning. We leveraged the experience of our healthcare team and our technical capabilities to enable report-sharing and other collaborative features appreciated by client teams.
  • Interactive Dashboard. Using our portal-based solution for healthcare professionals, we took a design-first approach to problem-solving and helped break through previously held assertions.
  • Value for Money. Infiniti’s dedicated market intelligence team customizes reports to suit business requirements and offers the best insights for every dollar spent.

A must-read case study for strategy experts and decision makers looking to gain insights into the permanent contraception market

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Market Landscape Assessment – Technological Advancement in the European Agricultural Machinery Market

Infiniti Research’s recent project on market landscape assessment for the agricultural machinery industry in Europe identifies the key product segment and growth opportunities for tractors and attachments.

Market landscape analysis of the European agriculture market

Upgrading the quality and quantity of production by using advanced machinery and tools is resulting in the technological revolution in the European agricultural market. The most commonly used machines are tractors, cultivators, tillers, de-stoners, and sorter. Urbanization, increase in population, high commodity prices, and sustainable development is propelling the demand for developing innovative tools and machinery in the European market. The implementation of innovation and technology will improve the demand-supply market landscape by defining and understanding the consumers’ needs. The market assessment by Infiniti examines the growth trends, market landscape, and competitors’ market shares for the agricultural machinery industry in Europe. The study also provides a detailed analysis of maintenance and repair services, competitors’ product offerings, and their regional presence.

The rising demand for soil analysis is fueling the need for machinery that provides on-the-go soil assessment. The launch of automated soil scanners and samplers analyzes the soil texture and report the findings. The technology will help farmers to plant seedlings and add nutrients to the soil accordingly. These machines have sensors that read soil properties such as organic matter, pH balance, moisture content, and texture. The on-the-go soil analysis will also result in better crop production and yield higher revenues for the farmers.

Adoption of integrated solutions

IoT, smartphones, and connected devices are just a few of the smart agricultural solutions that are available in the market. Many vendors are offering integrated products and services to enhance agronomic practices and improve the customer’s business. Some of the solutions offered include displays and receivers, precision farming solutions, guidance and machine control products, and a suite of solutions to connect machines and operators in real-time. The suppliers also offer customized machinery that allows farmers to modify the functionality of fertilizers and seed machines and helps reduce the overall cost of operation.

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Sustainable agriculture

Adverse effects of different farming techniques and the protection of the environment have led to stricter rules and regulations. The farmers are taking steps towards sustainable farming by using eco-friendly and efficient agricultural equipment. These next-generation machineries reduce the impact of pollution by lessening the use of fuel and the emission of greenhouse gases. The development of alternative fuels or biofuels will help control agricultural waste and improve the carbon footprint.

Solutions and recommendations

Infiniti Research’s recent market assessment study for a leading diesel engine manufacturer in Europe assesses the market dynamics for the agricultural sector and identifies the major product customer segment combinations (PMCs). Some of the solutions offered include:

  • Identify the potential markets and provide insights on the attachments and tractors that are needed to enter these markets
  • Analyze the market trends, overview, and growth drivers for the agricultural sector in Europe
  • Estimate the farmers’ needs and expectations within each market to classify the major product customer segment combinations
  • Offer breakdown of the market dynamics for the agricultural sector in Europe with specific focus on the tractors and attachment segment
  • Provide a holistic overview of the recent developments that led to changes of the existing tractor models

Read our comprehensive case study on market landscape assessment for the agricultural machinery industry in Europe

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Market Landscape Assessment for the Agricultural Machinery Industry in Europe

Agricultural equipment is one of the most crucial aspects of the farming industry comprising of a wide variety of machinery and tools to upgrade the quality and quantity of production. Some of the most commonly used agricultural machinery include tractors, cultivators, de-stoners, tillers, and sorters. High commodity prices, population growth, higher productivity demand, and rapid urbanization are some of the important factors determining farmers’ income and driving the agricultural machinery industry. Emerging technological trends have led an augmented demand for developing new machinery and tools, which will offer several opportunities for market growth in the coming years. However, the decline in machinery sales and high labor cost are some of the key factors restricting the growth of the market.

As new technology and innovations continue to change the agricultural machinery industry, market landscape assessment is needed to define and understand the consumers’ needs. a2Infiniti’s market landscape assessment offers insights on the country landscape, growth trends, and competitors’ market share for the agricultural machinery industry. It also offers insights on competitors’ products offerings, maintenance and repair services, and their regional presence. Our research team works closely with agriculture industry experts, business executives, academicians, sales and distribution managers, and production managers to meet the specific needs of our client.

The Business Challenge

A leading diesel engine manufacturer wanted to assess the market dynamics for the agricultural sector in Europe with specific focus on the tractors and attachment segment. The client wanted to identify the potential markets (countries), along with insights into the attachments and tractors segment to enter attractive markets. To help the client develop a comprehensive market entry strategy, a study was commissioned to evaluate the farmers’ needs and expectations within each market, identify the major product customer segment combinations (PMCs), and assess each PMC in detail.

Our Research Methodology

Infiniti’s market landscape assessment team proposed a three-phased research engagement comprising of agriculture industry overview, country level intelligence, and product level intelligence. The research analysts performed an assessment of 25 countries for the overview of the agriculture industry in each country covering crops and livestock.

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Our Solutions Helped the Client:

  • Evaluate the farmers’ needs and expectations within each market to identify the major product customer segment combinations (PMCs), and further, assess each PMC to develop a comprehensive entry strategy.
  • Assisted the client in the identification of up to five main tractor manufacturers and an overview of financial, sales, and their market share. By our assessment of the target market segments, the client identified Euro-wide PMCs.
  • Evaluate the farmers’ needs and expectations within each market to identify the major product customer segment combinations. The client was able to gain information on market players, stakeholders of interest, and cost-related terms and conditions.

Benefits of Our Integrated Approach

By following a blended research approach, detailed discussions, and interviews with farmers and end users, the market landscape assessment team was able to analyze the market overview, trends and growth drivers for the agricultural sector in Europe. Structured surveys with farmers offered insights into the specifications (power ranges) required for sub-segments within the agriculture sector and the satisfaction levels and expectations of farmers for current tractors available within the sub-segments. The market landscape assessment offered a holistic overview of the recent developments that led to changes of the existing tractor models. In just eight weeks, the clients gained insights on the market dynamics for the agricultural sector in Europe with specific focus on the tractors and attachment segment.

 

A must-read market intelligence case study for strategy experts and decision makers looking to develop effective marketing entry strategies for the agricultural machinery industry.

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Analyzing the Market Landscape for Hydraulic Screw Pumps Through a Market Assessment Study

Screw pumps are primarily used for regulating and handling the flow of fluids with varying characteristics across industries. Owing to rapid industrialization, manufacturers are leveraging the applications of screw pumps to attain agility and flexibility in large production and supply chain operations. Advances in technology, latest innovations, and fierce competition have driven manufacturers to adopt advanced mechanisms such as hydraulic screw pumps into the current systems.

Hydraulic screw pumps have several advantages over conventional screw pumps including less vibration, high durability, and low noise; therefore large industries with extensive production capabilities prefer hydraulic screw pumps. With additional benefits such as cooling, fluid transferring, and lubrication associated with hydraulics, the market is primarily driven by the oil and gas industries for handling a variety of fluids with distinctive characteristics.

Infiniti’s research experts have a deep understanding of the market which helped them provide strategic insights to the client in terms of market assessment, competitive landscape, and plan positioning.

The Business Challenge  

A US based company wanted to understand the market landscape for hydraulic screw pumps including market dynamics, emerging trends, growth drivers, challenges, and competition. a2Without a clear visibility of the market size and potential, the client was unable to develop an effective growth strategy and take necessary actions. As a part of the market assessment, the client wanted to gain insights into the demand for their products across different geographical regions. They needed clarity about their existing aftermarket and the opportunities which would help them understand future opportunities.

Why Infiniti Research is the preferred partner for more than 55 Fortune 500 Companies

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Our Research Methodology

Infiniti’s market assessment experts carried out a detailed study to ensure the accuracy in the information obtained. An initial hypothesis was developed around the target segments, and the potential respondents were identified through robust secondary research. Furthermore, we collated information from external sources including company publications, case studies, journals/magazines, news aggregators, and industry forums.Case study2

With an exhaustive dashboard of information obtained from more than two million industry experts, manufacturers, buyers/purchasers, consultants, analysts, and members of trade associations, our research experts were able to make recommendations to the clients. To gain better insights into the market landscape, the market assessment team prepared a proprietary database comprising of high quality and accurate information derived from qualitative and quantitative surveys with effective response rate. A combination of top-down and bottom-up data modeling approach coupled with multiple validations from primary and secondary sources ensured that the entire data estimation model was free of errors and incorrect assumptions.

Benefits of Our Integrated Approach

After a detailed analysis and comprehensive benchmarking exercise, the company obtained an in-depth understanding of the market potential. In a span of 10 weeks, our market assessment team analyzed the market size based on screw configuration, bearing design, suction mechanism, and end-user application segments (oil and gas, water and wastewater management, chemical, and power).

We identified the key competitors, their products, regulatory timelines, and technologies employed which helped the client make informed decisions. Moreover, the client saw clear benefits from our relationship; not only in terms of the revenue impact or analytics turnaround time but also in terms of the experience we were staging for them by exposing them to a new way of problem-solving.

Some of the key points appreciated by our clients

  • Dedicated Market Assessment. A centralized platform for the collection, storing, processing, reporting, and dissemination of information with the specific purpose of assisting the decision-making process and developing actionable insights. This portal includes comprehensive information on quantitative and qualitative aspects on target markets, competitors and end-users.
  • Collaborative learning. We leveraged the experience of our market assessment team and our technical capabilities to enable report-sharing and other collaborative features appreciated by client teams.
  • Interactive Dashboard. Using our portal-based solution for healthcare professionals, we took a design-first approach to problem-solving and helped break through previously held assertions.
  • Value for Money. Infiniti’s dedicated client management team customizes reports to suit business requirements and offers the best insights for every dollar spent.

A must-read case study for strategy experts and decision makers looking for effective market assessment and market research services.

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Market Assessment Study on the Two-way Professional Commercial Radio (PCR) Market

The clear advantages of digital radio over analog is likely to drive widespread adoption of professional two-way digital radio solutions in the coming years.

Over the years, two-way radio communication has evolved significantly from analog to digital. With an increasing demand for inexpensive and reliable mobile radio communication systems, the two-way professional commercial radio (PCR) market has witnessed extraordinary growth. Although, the PCR offers robust benefits over analog, the market is subjected to several challenges. Radio communication is associated with poor coverage; the frequency of the radio keeps fluctuating which considerably increases the chances of missing out discrete information. Moreover, the PCR proves to be ineffective if the background is noisy and the batteries used in the product have a very short lifespan. With years of experience in market research, our market assessment experts at Infiniti offer strategic insights into the market landscape in terms of market landscape, growth drivers, and potential opportunities in the PCR market.

The Business Challenge

A telecommunication provider based out of the US was facing challenges understanding the overall business size, competitive landscape, and business opportunity for the professional commercial two-way radio (PCR) in Australia and New Zealand. The client also wanted to assess the market landscape and market size of broadband PTT in the target regions.

Our Research Methodology

To obtain relevant market information and develop insights, our industry experts carried out exhaustive primary research comprising in-depth interviews and discussions with leading industry experts, business executives, and market stakeholders in the PCR market. As a part of the secondary research, we collated information from proprietary and open sources database such as annual reports, media platforms, news aggregators, industry forums, and company presentations.

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Our Solution Helped the Client:

  • Assess the PCR market in each country
  • Identify the key leading stakeholders in the market
  • Map potential market opportunities and make informed decisions
  • Identify the strategy to increase market shares in the target verticals/states

Benefits of Our Integrated Approach

After a comprehensive analysis, our client gained actionable insights into the market size, segmentation, adoption rates and penetration levels of the major states within Australia and New Zealand. Moreover, the client was able to assess and identify five major competitors and their product offerings in the market. Our team of market assessment experts were able to draw an outline into the market scenario and make recommendations to the client.

A must-read market assessment study for strategy experts and decision makers looking to understand the market size, competitive landscape and technology roadmap for the PCR market.

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