Tag: Market Intelligence Study

market intelligence services

A Quick Guide to Everything You Need to Know About Market Intelligence Services

As the market is becoming increasingly competitive, it has become imperative for businesses to keep a constant watch on their competitor strategies and other changing trends in the market. Traditionally, this process was termed as market intelligence. However, today the scope of market intelligence has proliferated to include comprehensive analysis and analytics that can help revamp business models and projections to suit current business requirements.

In this blog, market intelligence experts answer some of the frequently asked questions about market intelligence services.

What is market intelligence?

Market intelligence services involve process of using multiple sources of information to gain a broader picture of a company’s existing market including their customer profiles, business challenges, the growth potential for a new product/service launch, and the key competitor strategies. By leveraging market intelligence services, companies can not only understand and meet their customer needs better than their competitors, but it also helps companies determine their internal goals.

While top-level industry information is easily available on the web and other external sources, gathering data relating to business niche and locality can be difficult. This is where the expertise of market intelligence experts at Infiniti comes into play. Request a free brochure to know how our solutions can help your business.

Market intelligence services vs market research: what’s the difference?

Although the market intelligence services and market research are used interchangeably, there is a fundamental difference between the two. While market research solutions describe what is occurring as it occurs so that companies can react tactically, market intelligence services provide situational insights and interpretations so that companies can strategize on their next move. Strategic market intelligence services provide information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making. It is also highly useful in determining strategy in areas including market opportunity, market penetration strategy, and market development. Market research involves research relating to the size, location, and other essential elements of a product market.

What are the most effective ways to gather market intelligence?

Companies across industries are engaging in strategies to effectively outdo one another. Market intelligence services play a crucial role in keeping an enterprise on the top. Without adequate market intelligence, decision makers will be incapable of better decision-making or altering existing business strategies. Here are some of the best ways in which companies can gather market intelligence:

Information from the sales teams

The sales teams interact maximum with the customers. As such, they can give accurate and up-to-date information relating to customer needs and what improvements need to be made to the company’s products or services. This feedback is more realistic and practical than undertaking external research.

The key to success for any type of business lies in the ability of the enterprise to make informed business decisions. This can be achieved with the help of a good market intelligence services provider. Request a free proposal to know how our experts can help you generate better profits.

Feedback from channel partners

In the case of product expansion or the sale of a new product, the best source of market intelligence is to gather feedback from the company’s channel partners.  Channel partners can reveal data relating to which products will sell better in the market, which products can be ready to stock, and which product should the enterprise focus on next. Market intelligence services can help in suggesting improvements in the company’s current marketing strategies.

Competitors’ channel partners

Reliable market intelligence services provide data relating to competitor strategies. Companies can gather this data by interacting with the sales representatives or channel partners of competitors in the industry. Market intelligence services providers like Infiniti Research can help your company become better equipped to make decisions based on data and then implement winning strategies.

Use social media

Social media monitoring can be used to understand what customers think of a product and whether their expectations are being met or not. Brand monitoring on social media platforms will also help companies understand what customers are talking about the company.

Learn how Infiniti’s solutions for market intelligence services can help you drive better business growth.

Transport and logistics

Infiniti’s Market Intelligence Solution Helps a Prominent Auto Engine Parts Manufacturer Gain Holistic Knowledge of all Aspects of the Marketplace

The growing emphasis on engine efficiency, improvements in the global economic conditions, and rapid decline in commodity and gasoline prices are the major growth contributors for the global auto engine parts manufacturing market. The demand from developing economies is expected to rebound over the next five years, owing to the increase in disposable incomes and technological developments.  Furthermore, as the global consumer’s preferences and demands continue to vary between fuel efficiency and passenger space, the governments have started implementing stringent regulations that apply to all the subsegments within the automobile industry. This has created several challenges as well as growth opportunities for leading players in the auto engine parts manufacturing market space.

The global automobile industry is influenced by a range of factors that play a significant role in increasing the complexity and also affect the economic options available to the automobile engine parts manufacturers. Most of these factors are interdependent, but a few are market-induced and cannot be influenced directly by the manufacturers in the automobile industry.

Let’s take a look at the factors influencing the growth of the automobile industry:

  • Increasing demand for innovation and flexibility in manufacturing processes: The auto engine parts manufacturers are not just exploited by the complexity of digital advancements but are also affected by the shortening of product lifecycles. Another important factor is the rise in developments of niche product models for specific target groups.
  • The rise in modification and diversification of product portfolios: It is essential to reduce the product development lifecycles to react to the changing demands of the end-users quickly. Today, companies in the automobile industry change or modify their products within two or three years; whereas, in the past, an average product lifecycle in the automotive sector was about eight years.
  • Increasingly diversified customer preferences: Customers look for products that satisfy their requirement and preferences. However, owing to the increase in competition and IR_RFPgrowing focus on price rather than brand loyalty, consumers are generally not drawn towards companies for their individualized products.

The Business Challenge:

  • The client- A Leading auto engine parts manufacturer

Objective- To identify and analyze the market trends, growth opportunities, and offer an overview of the global auto engine parts market.

The client, a leading manufacturer of auto engine parts, wanted to gain a holistic view of the automobile industry. The client wanted to leverage Infiniti’s market intelligence solution to boost their upselling opportunities by targeting specific consumer groups. The client also wanted a detailed report on the market entry barriers, new opportunities, risks, and competition in the automobile industry.

Results- Devised effective strategies based on the analysis of the marketplace. Also, identified future growth opportunities and guided the client in working towards establishing their goals.

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The Journey

The market intelligence experts at Infiniti carried out extensive research comprising of interviews and discussions with leading stakeholders in the automotive accessories market to help the client improve business efficiency. The experts at Infiniti further compiled information from a wide array of secondary sources such as paid industry databases, company presentations, and industry forums to help the client understand the competitive scenario.

The Solution and the Business Impact

Our market intelligence solution helped the automotive client refine their decision-making processes. It also helped them in reducing their warranty assistance costs by tens of millions of dollars, while continuing to target assistance to their most valuable customers. The solution offered also helped the auto engine parts manufacturer in improving their business strategies by grounding their decisions in real-world data and analysis.

 This engagement also helped the client in enhancing their process efficiency by devising risk negating strategies and offering real-time updates. Moreover, this helped them in identifying a scalable approach to discover new growth opportunities.


 The Future:

The way businesses are conducted across various industrial segments is changing at an ever-increasing speed, and market intelligence experts are the center of these changes. Constant technological innovations bring about the need to analyze markets better and the opportunities it presents. Very often, organizations that put too much effort into devising strategies to catch up on the competition and end up falling behind, as they cannot anticipate the future market developments effectively.

Moreover, in today’s world, market intelligence solutions have become an essential tool in making smart, data-driven decisions. It is emerging as a fast-growing trend and is increasingly being adopted by various industries. Also, as the dependence on data increases, almost any use of data will require market intelligence to extract actionable insights from it.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the auto engine parts market space.

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Sustainable Energy Supplier Tackles Competitors Strategies with The Help of Market Intelligence Solution

Market Intelligence Solution for Sustainable Energy ClientLONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market intelligence solution for a renowned sustainable energy supplier. The problem of carbon dioxide emissions has heightened as the world economy is heavily dependent on fossil fuels. As a result, the issue of sustainable development is growing in importance.

“Market intelligence solutions provide greater insights into the sustainable energy space regarding the competition and market gaps. Additionally, it also offers a 360-degree view of the market, suppliers, opportunities, and also highlighted areas of concerns.,” says an expert at Infiniti Research.

The market intelligence solution helped the sustainable energy supplier gain a competitive advantage enabling them to control costs, act faster than the competition, and react more quickly to customers’ needs.

Additional benefits of the market intelligence assessment

  • Develop strategies to improve their market presence
  • Utilize statistical tools and more complex technologies to handle and manipulate market-related data
  • To know more,  request a free proposal

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cosmetics industry

Competitive Intelligence Vs. Market Intelligence: All You Need to Know to Impress Your Boss

Often, we come across several terms in business that sound more or less the same, but they turn out to be completely different.  Before getting into the differences, let us cut to the chase and get to the basic point of similarity between competitive intelligence and market intelligence.  Both these types of intelligence help companies to gain a better foothold in the market and require considerable amount of accurate research to succeed. So, what is the key difference between the two? Here goes- Competitive intelligence is the strategic study used by companies to understand their industry and track the moves of their rivals. On the other hand, market intelligence is a broader concept which includes the research conducted by a company on the external market it wishes to enter, their competitors, and customers. But that’s not all; there are other factors as well that differentiates the two, curious to know what they are?IR_Brochure

Focus of the Data Collected

As discussed, market intelligence gives a larger picture to companies about the market and customers. This means that it is more client focused, which helps companies to understand their customers and the general consumer behavior better. Competitive intelligence is more business focused as it comprises of data pertaining to a company’s competitors and their business strategies.

Digging Deeper into the Data

Customers are in the spotlight in case of market intelligence; therefore, the data gathered in this type of business intelligence involves economic and social statistics of people such as demographics, population, consumption, and demand. On the other hand, competitive intelligence helps companies identify competitor’s strategies, their strengths and weaknesses, the chunk of the market share they own, how their tactics are impacting your business, etc.

The Game Plan

While the ultimate aim of both these strategies is to reduce business risk and up the game in the business, the data focus of both these techniques is very different. Therefore, their application in a formal business plan of a company also differs. Market intelligence is employed by businesses to improve their existing product offerings and develop new and innovative products, which will ultimately result in improved customer loyalty. Competitive intelligence is used by companies to plan specific strategies to overcome the competition from various competitors in the market. Each competitor will have different business strategies and tactics and with the help of competitor intelligence, companies can plan different counter tactics for each of them.

To know more about the business applications of competitive intelligence and market intelligenceAsk an analyst

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cosmetics industry

Market Intelligence Study Helps a Leading Solar Energy Client Improve Their Current Business Model

Over the years, the ever-increasing competition in the solar energy industry is forcing leading players to enhance their current business models and projections. This has forced players in the solar energy industry to rely on market intelligence solutions. Devising robust competitive intelligence solutions, help players operating in this industry space gain actionable insights into the competition levels and evaluate the entry of new competitors into the industry space. Additionally, clients can identify the potential customers and tailor product and service offerings accordingly. Also, through a comprehensive market assessment, players operating in this industry space can better position their marketing campaigns and outshine their competitors.IR_Brochure

With years of expertise in offering a plethora of solutions, Infiniti’s market intelligence solutions help clients gain a 360-degree view of the market space. Infiniti’s market intelligence experts provide precise and accurate insights into the market in terms of customer behavior to allocate resources accordingly.

The Business Challenge

The ever-rising demand for solar energy products among the end-users is forcing market players in this industry space to offer a wide array of products. A global solar energy industry client with offices spread across various geographies was facing predicaments in understanding the market landscape including competitors, their offerings, and product positioning. Additionally, the client wanted to devise robust strategies to understand the demand forecasting scenario and market projection.

Our Approach

The market intelligence experts at Infiniti tailored an extensive research containing interviews and discussions with leading stakeholders in the solar energy industry space to identify and analyze the emerging trends. Additionally, market intelligence experts also tailored a dashboard including information from various proprietary sources such as industry forums, paid industry databases, and company presentations to analyze the potential opportunities in the solar energy industry.

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Market Intelligence Engagement Benefits:

  • Categorize the opportunities and predict the market development
  • Analyze information about the customers and accordingly design the product offerings
  • Gain robust insights into the factors restraining the growth of the market
  • Keep track of the competition and consequently improve current business model
  • Tailor marketing and product efforts around customer needs

Benefits of Our Integrated Approach

The solar energy industry client was able to enhance their marketing effectiveness and brand awareness among consumers in a mere span of 14 weeks. Additionally, the client gained in-depth insights into the competitor’s marketing strategy across geographies to gain a competitive advantage over them. Furthermore, the solar energy client was able to develop better market penetration strategies and identify the potential buyers and distributors in the solar energy industry space.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the solar energy industry.

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Market Intelligence Helps a Sporting Goods Manufacturer Launch Products in the South East Asian Market

Over the past few years, the sporting goods industry has witnessed steady growth due to increasing consumer income and demographic trends. Additionally, sporting goods manufacturers are offering a wide range of products and services to a wide range of target customers to enhance brand promotion across several geographies. However, due to the presence of low intensive labor and production costs in the South East Asian market, players in the sporting goods space have started adopting market intelligence studies to analyze the market potential for their products. In addition, market intelligence engagements also help clients revolutionize new products to reach out to niche market segments and adapt to the emerging trends.IR_Brochure

With years of experience in offering market intelligence solutions, Infiniti Research helps clients devise a robust speed-to-market approach to improve sales performance. The client can also leverage the use of market intelligence solutions to reinvent themselves and launch their products in the South East Asian market.

The Business Challenge

A global sporting goods manufacturer with offices spread across various geographical locations wanted to gain insights into the potential opportunities in the South East Asian market. Additionally, the client wanted to understand the competitors in the market, their current offerings, and the technologies adopted by the competitors. This would help them devise an effective go-to-market approach and enhance their product offerings. The sporting goods manufacturing company also wanted to increase leads and build a positive customer relationships across niche market segments.

Our Approach

To assess the market potential in the South East Asian market, the client approached Infiniti’s market intelligence specialists. With years of expertise in offering robust market intelligence solutions, Infiniti’s industry experts carried out a comprehensive approach including discussions and interviews with leading stakeholders in the sporting goods space.

market intelligenceWant more information about our market intelligence engagement?

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Market Intelligence Engagement Benefits:

  • Identify the potential opportunities and forecast the growth of the market
  • Understand the size of the market and its growth potential
  • Gain an in-depth information on customers and product lines
  • Gain robust insights on the key factors affecting the market growth
  • Effectively map, track, and monitor market performance and determine the KPI

Benefits of Our Integrated Approach

In a span of 14 weeks, the sporting goods manufacturer gained several benefits from the market intelligence engagement in terms of the potential opportunities, target segments, and market direction. Furthermore, the client gained insights on ways to enter the South East Asian market and launch their products.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the sporting goods industry.

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IR26

Market Intelligence Study Helps a Leading Medical Imaging Firm Increase Brand Awareness

Over the past few years, organizations in the healthcare segment have started increasing their focus on entering lucrative and niche market segments. Additionally, the relentless growth of technology in the medical imaging landscape has forced organizations to adopt innovative technologies and standards to optimize efficiency in treatment patterns. Moreover, the higher level of competition in this market space is forcing medical imaging firms to leverage robust market intelligence studies to tap new market segments, enhance their product offerings, and promote superior patient outcomes. Market intelligence also helps clients to innovate new products, reach out to niche market segments, and rapidly adapt to the emerging trends.IR_Brochure

Infiniti’s market intelligence specialists, who have proficiency in offering business solutions to global conglomerates, help clients devise a robust speed-to-market approach to augment marketing activities with sales; thereby, improving the sales performance. Additionally, the client can reinvent themselves in the market and enhance their brand awareness by leveraging these market intelligence solutions.

The Business Challenge

A global medical imaging firm with offices spread across various geographies was facing predicaments identifying potential customers and increasing their brand awareness. Additionally, the client wanted to understand their competitors, current offerings, and current technologies to devise an effective go-to-market approach and enhance their product offerings, increase leads, and develop positive customer relationships.

Our Approach

To assess the current market landscape and expand to niche market segments, the medical imaging client contacted Infiniti’s market intelligence specialists. With years of proficiency in offering efficient market intelligence services, Infiniti’s healthcare industry specialists conducted a thorough assessment of the market by carrying out discussions and interviews with leading stakeholders in the medical imaging space.

Additionally, the research team offered strategic insights to the medical imaging client by compiling information from various proprietary sources such as company presentations, paid industry databases, and online forums to meet the increasing consumer demands.

Medical ImagingWant more information about our market intelligence engagement?

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Market Intelligence Engagement Benefits:

  • Identify the potential opportunities and forecast market growth
  • Segment the size and growth and assess the potential market opportunities
  • Analyze information on the customers and product offerings
  • Gain robust insights into the drivers and restraining factors of the market
  • Effectively map, monitor, and track market performance and determine the KPI

Benefits of Our Integrated Approach

In a span of mere eight weeks, the medical imaging client gained in-depth insights into the potential opportunities, market direction, and target segments. Additionally, the client was able to improve their marketing effectiveness and brand awareness among consumers.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the medical imaging industry.

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Market Entry Strategies

Market Intelligence Study for a Leading Third-Party Logistics Provider Helps Identify Target Segments

Globally, logistics has always been a crucial part of every business entity and economy. Moreover, the universal trend of globalization has led to many companies outsourcing their logistics functions to third-party logistics companies. This would help them concentrate on their core competencies and generate higher revenues. Market intelligence helps third-party logistics providers understand businesses better and gain insights on their preferences.

Also, third-party logistics providers can gain insights on the supply chain, regulations, competitors, technologies, and companies prevailing in the market space.

Infiniti’s  market intelligence study helps businesses identify and develop detailed segmentation strategies based on values and potential segments. Also, our market intelligence solutions assists clients in improving business performance.

The Business ChallengeIR_Brochure

The client, a leading logistics industry client, wanted to enter the third-party logistics market and integrate applications to perform true transport sub-contracting – including activities like load building and optimization for their customers. Also, the client was faced with the issue of integrating their old legacy systems with the new modular systems and increase cost savings. The also wanted to enhance their existing warehouses to improve their efficiency and serve a higher number of customers.

Our Approach

To handle this project, the client contacted Infiniti Research. Infiniti’s team of market intelligence experts followed an all-inclusive research approach that included discussions and interviews with leading stakeholders in the third-party logistics industry space. Additionally, Infiniti’s market intelligence experts constructed a database containing information from various proprietary sources such as leading news aggregators, company presentations, and industry experts in the third-party logistics industry.

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Market Intelligence Engagement Solutions Benefits:

  • Identified the potential opportunities and forecasted the market growth
  • Gained actionable insights into the current and future market trends
  • Gained robust insights into the fundamental drivers and factors affecting the market growth
  • Devised strategies to enter new markets and expand presence in the current market
  • Effectively tracked and monitored the market performance and determined the KPI

Benefits of Our Integrated Approach

In just 12 weeks, the client gained numerous benefits from the market intelligence engagement in terms of target segment identification, market direction, and potential opportunities. Also, the engagement helped the client comprehensively gauge the information on the quantitative and qualitative aspects deployed by the competitors and end-users.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the third-party logistics industry.

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total quality management

Market Intelligence Engagement for an FMCG Client Aids in Managing Expatriate Policies

The FMCG industry is characterized by the presence of strong multinational companies and a well-established distribution network. The ease of availability of raw materials and cheap labor makes the FMCG industry an ideal destination for players wanting to gain a significant amount of market share in this landscape. Also, the rise in disposable income across the globe is resulting in premium brands gaining greater visibility and faster growth within the market space.

However, the FMCG industry is susceptible to fluctuations in disposable income or in other words, is very demand elastic. As a result, FMCG industry players have started adopting  market intelligence solutions to overcome such challenges and managing expatriate policies across all locations.

The solutions offered by Infiniti helps FMCG industry players to increase their market presence and gain a stronger foothold in the market space. Our market intelligence solutions help clients stay ahead of the competition by identifying their long-term intentions, liabilities, and capabilities. These solutions help FMCG clients maintain a distinctive corporate identity and minimize the risk of investments.IR_Brochure

The Business Challenge

A global FMCG conglomerate wanted to gain an in-depth understanding of how other multinational companies manage their expatriate policies. the client wanted to identify the key areas of motivation for young professionals to relocate from their home countries and, subsequently, to move back to their countries and apply within their company with the international experience gained.

Our Approach and Solutions Offered

Infiniti’s market intelligence specialists followed a comprehensive method comprising of interviews and discussions with leading stakeholders in the FMCG market. the market intelligence specialists built a dashboard containing relevant information to deliver valuable insights to the client by conducting expatriate assignments.

During the course of this market intelligence engagement, the FMCG client gained insights as to how other multinational companies manage their expatriate policies. The client identified the key areas of motivation for young professionals to relocate from their home countries and move back to their countries and apply within their company with relevant international experience. Additionally, the client was also presented with results by parameters including career development, salary, and motivators and benefits of company policies to move back to home country.

FMCG

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Market Intelligence Assessment Benefits:

  • Identified product focus by geographies
  • Identified significant countries where the competitors posed a high-level threat
  • Analyzed the distribution strategy by country
  • Analyzed competitors’ decision making across the countries among the targeted regions
  • Evaluated competitors’ future strategy and key areas

Benefits of Our Integrated Approach:

In a span of mere 12 weeks, the client was able to gain insights on the management of expatriate policies by other multinational companies. Additionally, the client was able to evaluate the parameters affecting company policies to move back to home country including career development, salary, motivators, and benefits.

The market intelligence engagement also helped the FMCG industry client add values to their data, operate more efficiently, and curtail risks across multiple geographical locations.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the FMCG industry.

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IR13

Market Assessment Study Enables a Patient Monitoring Systems Manufacturer to Spur Revenues and Identify Potential Opportunities

In the healthcare landscape, patient monitoring plays a pivotal role in providing actionable and care-specific information to effectively understand patient acuity levels and the clinical requirements of patients. To understand patients and their requirements, leading organizations are relying on the use of patient monitoring systems. A patient monitoring system provide actionable insights into patient information to understand patient needs in an agile and effective manner. With the help of an effective patient monitoring system, leading providers of healthcare can facilitate early diagnosis, accelerate care delivery, and make informed decisions. In this environment, where health is given more emphasis than wealth, organizations are devising affordable medical devices in the form of patient monitoring systems to deliver the best care for the patients. With the use of an innovative patient monitoring system, organizations can optimize care and efficiency, and ensure reliable healthcare to the patients.

Infiniti’s market assessment experts have expertise in offering information about the medical landscape and assist the client to develop new ways to predict, diagnose, and treat diseases. Also, Infiniti’s market assessment experts further help the client assess the penetration levels of the devices across niche market segments. Infiniti’s experts further help caregivers make informed choices for the efficient patient-care.

The Business ChallengeIR_Brochure

Like all other manufacturers in the healthcare landscape, a leading patient monitoring system manufacturer was facing a predicament in identifying the potential opportunities in the patient monitoring landscape. The primary objective of the engagement was to identify opportunities prevailing in the healthcare industry and devise an effective go-to-market strategy.  The patient monitoring system manufacturer was also facing predicaments understanding the market potential in terms of the drivers and trends in the patient engagement landscape.

Our Approach

To gauge information on different market segments and enhance their offerings, the patient monitoring system manufacturer approached Infiniti’s team of market assessment experts. Infiniti’s market assessment experts carried out a blended approach comprising of interviews and discussions with leading stakeholders in the patient monitoring landscape. To gain more insights into the growth potential, Infiniti’s market assessment experts further compiled information across a variety of proprietary resources such as hospitals, healthcare aggregators, medical news letters, and patients in the patient monitoring space.

Patient monitoring

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Market Assessment Study Solutions Benefits:

  • Expand into new market segments and refine the relationship with existing customer base
  • Identify the challenges and opportunities in patient monitoring space
  • Assess the competitors and identify the potential customer segments
  • Identify the major prospective equipment users and determine their usage level
  • Effectively allocate resources based on end user requirement
  • Identify the changes in the product that might affect the customers

Benefits of Our Integrated Approach

In just eight weeks, the patient monitoring system manufacturer witnessed a significant growth in the revenue. The client was able to identify the competitors in the market and devise an effective go-to-market strategy. The client was further able to assess the opportunities, which, in turn, helped in making informed business decisions.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the medical device industry.
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