Tag: market intelligence solutions

Market intelligence solutions

An Overview of Infiniti’s Market Intelligence Services Portfolio

Formulating a sound business strategy is central to the success of any organization and market intelligence solutions play a key role in helping businesses achieve this. Successful market intelligence services provide concrete answers to questions about current and potential customers and competitors, and helps a company determine internal goals. Market intelligence solutions involve the use of information derived through the effective collection of data, which is then used to analyze behavior and sentiments to conclude with information pertaining to markets, customers, and competitors.

Positioned at the forefront of market intelligence, Infiniti Research has carved out a niche for itself as the premier provider of market intelligence solutions for leading players across industries. Our unmatched market intelligence solutions, consulting, and in-depth market assessments are well-known among industry leaders for their ability to solve the toughest challenges faced by industry players. Here is an overview of Infiniti’s market intelligence solutions portfolio with detailed insights into how each of these services can help your business expand, diversify, and tackle market competition.

Market opportunity assessment

Market opportunity assessment is a part of Infiniti’s market intelligence solutions portfolio. It helps businesses identify opportunities and risks that they are likely to come across in a particular market. This ensures that companies understand and evaluate the market before building and establishing their business there. Infiniti’s market opportunity assessment can help you review potential barriers to market entry, analyze distribution channels, conduct Porter’s five forces analysis, and assess markets’ readiness for new offerings.

Infiniti’s market opportunity assessment helps a leading European medical imaging firm to enter the APAC market

Business challenge

A renowned European medical imaging firm wanted to gain a better understanding of important metrics such as the current market performance, the potential opportunities, and technologies in the medical imaging market of the APAC region. They also wanted to understand niche market segments to gain better insights into the level of competition.

Solution

Infiniti’s team of experts decided to carry out a blended approach comprising interviews and discussions with leading stakeholders in the medical imaging market. They also crafted a market opportunity dashboard containing relevant pieces of information to deliver valuable insights to the client.

Result

By gaining insights into critical data relating to potential opportunities in the medical imaging market, the client was able to enhance their product offerings in the APAC region. The medical imaging client was also able to quickly identify and benchmark their product portfolios in the APAC region. The engagement assisted the organization to harness the value of their data to find new niche market segments, operate more effectively, and minimize risks.

Market entry research

Infiniti’s market entry research solution has helped several clients to de-risk their market entry decisions and shape their entry strategies in markets around the globe. Experts at Infiniti review micro and macro-economic environments, identify potential barriers to market entry, compare competitor offerings with available alternatives and help clients build robust route-to-market strategies.

Market entry research for a leading life science industry player helps successfully establish their business in international markets

Business challenge

A leading life sciences industry player operating in India wanted to devise an effective strategy to enter various international markets. Although this opened up new opportunities, the client was not able to prioritize and gauge the risk in every new market. Hence, the client approached Infiniti Research to leverage effective market intelligence solutions and overcome the challenges.

Solution

In order to help the life sciences industry client venture into international markets, the experts at Infiniti conducted a detailed market survey to identify potential factors affecting growth in the life sciences industry. The market entry research conducted also included a systematic and comprehensive approach to analyzing the factors that affect the market potential of the business in overseas markets.

Result

The market entry research solution enabled the life sciences company to identify the potential beachhead segment to focus and leverage market entry efforts. They were also able to select the appropriate business model to maximize profitability.

Market scanning and monitoring

Market scanning and monitoring involve continually and actively monitoring the external environment in order to identify customer needs, anticipate competitive actions, and, identify technological changes that will provide new market opportunities or help create new market disruptions. Infiniti’s market scanning & monitoring solutions help businesses keep tabs on target market segments, forecast demand-supply shifts, track emerging market trends, regional market developments, and provide insights on the potential impact of changing factors on business segments.

Identifying lucrative market opportunities for a European automaker

Business challenge

A well-known European automotive company wanted to expand its business operations into the United States. Before making the market expansion, the client wanted to conduct a market opportunity analysis in order to identify opportunities in the market that are most profitable for them to capitalize on.

Solution

With over 15 years of experience in serving various automakers across the globe, experts at Infiniti helped the client to devise an efficient market expansion plan. A market scanning and monitoring solution was provided to the client which helped them identify customer needs, forecast competitive action, and identify the emerging regulations in the US automotive market. The engagement also involved a market trend analysis and a competitive intelligence study that helped the client closely monitor the key trends and competitor strategies in the US automotive industry.

Result

The solution offered helped the client to establish themselves in the US automotive industry within two years of entering the market. Also, they were able to capitalize on new market opportunities and outpace the market competition. Furthermore, the company was able to achieve savings of over $3.6 billion.

Chemical industry

Reducing Operational Cost by 20% and Achieving Savings of $4.8 Million for a Chemical Company | Infiniti’s Latest Market Intelligence Engagement

Market Intelligence Engagement for the Chemical Industry

Intensifying globalization is opening up new opportunities for companies in the chemical industry. However, ambiguity across global chemical markets, pricing pressures, and fluctuating regulatory landscape are increasing challenges for chemical manufacturing companies to stay relevant in the market. As a result, it is becoming imperative for companies in the chemical industry to adapt quickly to evolving market changes and embrace new market opportunities.

With increasing competitive pressure from new market players, companies in the chemical industry are facing huge challenges to stay relevant in the market. Request a FREE proposal to know how our market intelligence solution can help companies in the chemical industry to understand the industry’s fluctuating dynamics and stay ahead of their competitors.

Business Challenge

The client is a chemical manufacturer based out of Germany. With the landscape of the chemical industry continually changing, the client was facing challenges in quickly adapting to transformations and maintaining a competitive edge. Also, the client’s inability to realign their business operations with evolving chemical market demands impacted their overall profit margins. The company was also losing their market share to their competitors. The client, therefore, realized the need to conduct a market intelligence engagement to track emerging market trends, regional market developments, forecast supply-demand shifts, and keep tabs on target market segments.

Other challenges faced by the chemical manufacturer were:

Chemical industry challenge #1

Unanticipated variations in commodity prices – Unexpected fluctuations in prices of crude oil and natural gas were affecting the company’s production process. This subsequently resulted in huge capital losses for the company. The client, therefore, wanted to stay abreast of rising costs and market trends to sustain a healthy bottom line.

Chemical industry challenge #2

Increasing number of recalls and quality audits – As companies in the chemical industry are exposed to a variety of government and other regulatory compliance, it was becoming important for the client to maintain strict quality management to equip themselves for quality audits. Therefore, with Infiniti’s market intelligence solution, they wanted to keep track of evolving regulatory changes in related service sectors.

 Chemical industry challenge #3

Forecast supply-demand shifts – With Infiniti’s market intelligence solution, the client wanted to analyze the regional market developments and market demands to accurately forecast supply-demand shifts. By doing so, the company in the chemical industry wanted to better manage inventory activities.

Solutions Offered

As part of market intelligence engagement, the experts at Infiniti Research conducted a detailed analysis of the chemical industry in Germany. The factors such as industry growth rate, latest trends and innovations, opportunities, and challenges were taken into consideration during the analysis. Also, the experts analyzed the client’s market size, supply chain requirements, and competitive landscape.

With Infiniti’s market intelligence engagement, the client was able to gain a comprehensive view of the market and their customers. The experts also helped the company in the chemical industry to explore new opportunities in the market. By understanding the needs and requirements of the market, the client was able to take confident capital investment decisions. Also, the chemical manufacturer was able to optimize their product offerings and operate safely and sustainably.

Furthermore, with Infiniti’s market intelligence solution, the company in the chemical industry was able to understand the potential market demand and accurately forecast supply-demand shifts. Also, by keeping track of the changing economic and governmental policies, the company in the chemical industry was able to smoothly undergo quality audits. Also, Infiniti’s market intelligence solution helped the company to withstand unexpected fluctuation in the market, enhance inventory planning, and increase reliability across operations. Within the course of one year, the client was able to reduce operational cost by 20% and achieve savings of $4.8 million.

Our market intelligence solutions can help chemical companies to track emerging market trends and regional market developments to quickly adapt to the evolving market requirements. CONTACT US today to leverage our market intelligence solution.

The Future of the Chemical Industry

4 Major Trends in the Chemical Industry

 

Request for more info to know how our market intelligence solutions can help companies across other sectors.

In our recent article, we’ve listed out the top chemical companies across the world. Read the article here.

Top 5 Chemical Companies Across the World

market intelligence services

A Quick Guide to Everything You Need to Know About Market Intelligence Services

As the market is becoming increasingly competitive, it has become imperative for businesses to keep a constant watch on their competitor strategies and other changing trends in the market. Traditionally, this process was termed as market intelligence. However, today the scope of market intelligence has proliferated to include comprehensive analysis and analytics that can help revamp business models and projections to suit current business requirements.

In this blog, market intelligence experts answer some of the frequently asked questions about market intelligence services.

What is market intelligence?

Market intelligence services involve process of using multiple sources of information to gain a broader picture of a company’s existing market including their customer profiles, business challenges, the growth potential for a new product/service launch, and the key competitor strategies. By leveraging market intelligence services, companies can not only understand and meet their customer needs better than their competitors, but it also helps companies determine their internal goals.

While top-level industry information is easily available on the web and other external sources, gathering data relating to business niche and locality can be difficult. This is where the expertise of market intelligence experts at Infiniti comes into play. Request a free brochure to know how our solutions can help your business.

Market intelligence services vs market research: what’s the difference?

Although the market intelligence services and market research are used interchangeably, there is a fundamental difference between the two. While market research solutions describe what is occurring as it occurs so that companies can react tactically, market intelligence services provide situational insights and interpretations so that companies can strategize on their next move. Strategic market intelligence services provide information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making. It is also highly useful in determining strategy in areas including market opportunity, market penetration strategy, and market development. Market research involves research relating to the size, location, and other essential elements of a product market.

What are the most effective ways to gather market intelligence?

Companies across industries are engaging in strategies to effectively outdo one another. Market intelligence services play a crucial role in keeping an enterprise on the top. Without adequate market intelligence, decision makers will be incapable of better decision-making or altering existing business strategies. Here are some of the best ways in which companies can gather market intelligence:

Information from the sales teams

The sales teams interact maximum with the customers. As such, they can give accurate and up-to-date information relating to customer needs and what improvements need to be made to the company’s products or services. This feedback is more realistic and practical than undertaking external research.

The key to success for any type of business lies in the ability of the enterprise to make informed business decisions. This can be achieved with the help of a good market intelligence services provider. Request a free proposal to know how our experts can help you generate better profits.

Feedback from channel partners

In the case of product expansion or the sale of a new product, the best source of market intelligence is to gather feedback from the company’s channel partners.  Channel partners can reveal data relating to which products will sell better in the market, which products can be ready to stock, and which product should the enterprise focus on next. Market intelligence services can help in suggesting improvements in the company’s current marketing strategies.

Competitors’ channel partners

Reliable market intelligence services provide data relating to competitor strategies. Companies can gather this data by interacting with the sales representatives or channel partners of competitors in the industry. Market intelligence services providers like Infiniti Research can help your company become better equipped to make decisions based on data and then implement winning strategies.

Use social media

Social media monitoring can be used to understand what customers think of a product and whether their expectations are being met or not. Brand monitoring on social media platforms will also help companies understand what customers are talking about the company.

Learn how Infiniti’s solutions for market intelligence services can help you drive better business growth.

IT services industry

Why do Market Research Services need to be Prioritized in 2019 – A Round-up of Popular Articles on Benefits of Market Research Services

With the economy becoming more and more competitive with each passing day, having apt knowledge about the concerns and preferences of your customers has become integral for any business. Waiting too long to make crucial business decisions can lead to a company missing out on opportunities. Moreover, failing to develop a marketing plan can result in budget problems, low customer volume and, in a worst-case scenario, the closure of a business. Hence, don’t you think, when fluctuations in the market affect your business in a negative way, you have to pivot your business model somehow? If yes, market research services are the best way to increase customer experience, understand the factors that influence your business, and to elevate your performance. Market research services provide detailed insights into the competitors, understand customers’ pain points, latest market trends, consumer buying patterns, economic shifts, and demographics. That’s why smart business owners never underestimate market research services and leverage it to formulate effective strategies.

If you want to keep up with the latest market trends and gain a competitive edge in the business market, understanding market research and utilizing it to your advantage is vital in reaching out to your target audience and increasing your sales.

Infiniti’s market research services have helped companies gain vital information about the competitors, economic shifts, demographics, current market trends and spending traits of the customers. We have listed up some of the recent success stories and have also highlighted ways in which market research services have helped businesses to become market leaders.

#1: Why market research is vital for business success?: Today’s buyers hold all of the power when performing a purchasing decision. Thus, have you really adapted your marketing plan to match the way today’s customers’ shop? Well, even if you think you know your customers pretty well, performing market research study will likely uncover new channels and messaging tips to help improve your interactions. Whether you’re a newbie or experienced, this guide will help you figure out why your business needs market research services and give you a blueprint for conducting thorough market research.

3 Reasons Why Market Research Services are Crucial for Businesses

#2: Market research services to identify the potential customer and strengthen market position: The more clarity you have for your “specific” audience, the more likely you are to have a profitable and impactful business. But if your understanding of your customers’ problems is weak or unclear, you will continue to struggle regardless of your strategy. This was the case with a consumer electronics manufacturer in the US. Hence, they approached Infiniti to leverage market research services. Infiniti’s market research services helped the client improve their products as well as identify upsell opportunities with existing customers.

How Infiniti’s Market Research Services Helped a Consumer Electronics Manufacturer to Strengthen their Market Position in the US

#3: Why market research services leads any business decision?: Businesses always have an element of risk and business decisions are tougher than they seem. Being a business owner, you can never be completely sure whether a particular decision can yield profit or loss to the company. In such situations, successful businesses prefer to do market research before making any critical decision. Similarly, an agrochemical firm consulted Infiniti to acquire an early and sustainable competitive advantage before concept development and new product build-out. Infiniti’s market research services helped the client understand the market curve and stay ahead of its competitors, which helped save $13 million, annually.

Market Research : Helping an Agrochemical Industry Firm to Understand Customer Behavior and Establish Ongoing Trends

#4: How market research services benefits players in the pharmaceutical industry?: The slow-down in growth in the pharma industry over the last few years, as current medicines reach saturation levels, has highlighted the need for the industry to both invest in new drug development and better understand and counteract falling drug sales in emerging markets. Hence, a pharmaceutical manufacturer wanted to identify the market potential for new drugs and pinpoint what is impacting their sales. By partnering with Infiniti Research, the client was able to improve their brand visibility in the competitive market as well as increase their reach to a broader customer base, which subsequently improved the customer experience and enhanced company’s profit margin with market research services.

Pharmaceutical Industry Market Research Engagement – An Infiniti Research Success Story

#5: Why market research is instrumental in the healthcare industry?: As the healthcare industry becomes more specialized, streamlined, and consolidated, companies are increasingly looking for ways to improve service and add tailored-products. Are you also the one looking to win the trust of your target audience? If yes, then definitely have a look at our latest blog on why healthcare companies need market research services in understanding and interpreting an increasingly complex world and thereby developing a successful business plan.

Why Market Research is Instrumental in the Healthcare Industry

Wondering how to strengthen your companies’ presence in the market?

Well, look no further, with our market research strategies, unlock your business’ true potential and embrace new models and ideas

#6: Can market research services help boost market position?: A strong market research process helps you learn about your audience, understand their needs, and position your new products and services to serve them better. With these insights, you can improve your marketing strategies and rise above competitors who don’t fully understand their market or target audience. Since implementing our market research services, our client has seen an increase in sales and the solutions have helped the company to boost their market position.

Market Research Benefits for Beverage Manufacturers: Can it Help Boost Market Position?

#7: Importance of market research before starting a business: Have you ever wondered why big organizations invest huge amounts in market research for their businesses? Well, the reason behind them spending so much is to grasp every bit of information that floats in the market. By leveraging market research services, businesses can succeed and stay ahead of the competitors. Explore the reasons behind the growing importance of global market research services and sustain profitability amidst the rising market competition.

3 Reasons Why Market Research is Important for New Businesses

#8: How to do a market research?: As an entrepreneur, one of the first things you will need to tackle is deriving a business plan, the key inputs of which are usually identified by conducting thorough market research. In this latest blog of Infiniti, we’ve taken a deep dive to explain; what is market research, why and when to conduct it, and the different types of market research services along with how and when to use each.

Key Steps Involved in The Market Research Process That You Must Consider

#9: Choosing the right type of market research: When it comes to choosing a market research methodology, for many the starting point is the seemingly simple question, “qualitative or quantitative?” Well, read through our latest blog to understand the types of market research services and for choosing the best for your business.

Different Types of Market Research to Guide You Through Important Business Decisions

#10: Market research report on secondary packaging market: Infiniti’s global market research services helped the client augment brand visibility and gauge factors affecting the brand perception. Read this success story to know how the client to streamline their business processes and identify the factors hindering growth.

Market Research on the Secondary Packaging Market

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Market Entry Strategies: Boost Your Presence in the Foreign Markets

Expanding a business into foreign markets is usually a worthy endeavor and can open up huge growth possibilities, but it does bring new challenges too, such as unfamiliar customer behavior, unacquainted market response to products or services, universal payment methods, cultural differences, and tariffs and export fees.

Without understanding customer behavior, it becomes very difficult for businesses to offer a customer-centric and personalized experience to their customers.  Therefore, for businesses to succeed in the global market, it is crucial to have winning market entry strategies in place to review macro and microeconomic environments and assess a market’s readiness for new offerings. Additionally, companies need to do a proper market analysis to identify the potential risks that they can face in the foreign markets.

At Infiniti Research, we understand the impact that international market entry strategies can have on your business. And to help companies excel in the target market, our team of experts has provided a detailed guide to market entry strategies to help businesses break into foreign markets.   (more…)

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Decoding the real importance of market intelligence services in 2019

Expansion is the sign of a healthy business. And with the aid of market intelligence services, business expansion is no longer a distant dream for emerging companies. 

Recruiting more staff, expanding into new markets, and building industry reputation are all exciting developments that come with growth. But in today’s competitive market space, growing businesses face a host of different challenges. As the company grows, business leaders start realizing that there is no “one size that fits all” approach – every new opportunity and problem will eventually start demanding different solutions. What worked a year back may not work this year and may not be the best approach. Identifying and mitigating challenges associated with market entry is essential if the business is to survive. Effective leadership will help business leaders make the most of existing opportunities but leveraging market intelligence services can unlock the doors to a lucrative new market segment.

With the rising pressure to sustain profitability and brand image in the market, companies have started facing the need to outpace their opponents when it comes to retaining and acquiring new customers. There’s nothing more depressing to the stakeholders than slow sales or high competition. Companies of today need to be on their toes and constantly think about ways to attract, serve, and retain their customers. Consumers change with every generation and companies need to be agile enough to serve the market as it stands in any given year. Whether you’re in the healthcare, automotive, manufacturing, or retail industry, market intelligence services are still essential for survival. With that being said, let’s take a look at what is market intelligence below and how it can take your business to the next level. (more…)

cosmetics industry

Getting Back on Track Amidst the Changing Automotive Industry Landscape

The growth in the automotive industry has shifted to markets like US, Western Europe, and China, while their growth rate in emerging markets seems to have cooled off in recent times. At this pace, we can expect the sales in the global vehicle market to slow down over the next few years. Furthermore, at the current pace of evolution and technological advancement in the automotive industry, we believe the automotive industry is likely to witness more changes in the next decade than it has in the last 20 years. Here’s our take on some of the key automotive industry trends revolutionizing this sector:

Automotive industry trends 2019

Usage based insurance

Almost every industry in the world is greatly influenced by the Internet of Things (IoT). IoT has established a wave of connectivity even in industries such as insurance and fintech. For instance, insurance companies are increasingly using IoT data to improve their precision in assessing risk, pricing policies, and estimating a necessary reserve. It has also created significant opportunities in the automotive insurance sector such as usage based insurance (UBI). Usage based insurance (UBI) for the automotive industry is a category of motor insurance that takes into account several factors while calculating the premium. This includes factors such as the type of vehicle used, distance traveled, and the behavior of the driver. Usage based insurance encourages safe driving behavior that consequently leads to fewer accidents, which in turn helps insurance companies to reduce claims payout and improve the bottom line.

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