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Market Analysis

How Market Intelligence Solutions Can Answer Three Crucial Business Questions for Companies Across Industries

What is Market Intelligence?

Rapidly growing industries, technological advancements, transforming markets, and increasing digitization have propelled data and analytics in decision-making. Market intelligence is becoming an increasingly necessary tool for companies aiming to expand, establish themselves as industry leaders, maintain a competitive edge, and overcome the fluctuating impact of changing market dynamics. It is a crucial step in developing the vision, mission, and range of a company’s business decisions, making professionals privy to information outside the organization and providing stakeholders with unparalleled insights into their market position and evolving trends, drivers, and challenges.

Market Intelligence

Market intelligence collects important data regarding various factors such as trends, growth drivers, market risks, opportunities, demand-supply shifts, and more. As companies grow and aim to expand, developing robust market entry plans, identifying profitable growth opportunities, and adapting supply chain operations become increasingly important. In this article, Infiniti’s market intelligence experts highlight how these solutions and data can answer crucial business questions that companies encounter during planning, strategizing, and execution.

Industries are growing rapidly, and keeping abreast of the various market changes can be challenging for businesses. Request a free proposal to cope with these changes and stay ahead of the curve with Infiniti’s market intelligence solutions.

How to assess market opportunity?

When expanding or growing a business, companies require in-depth insights into their market’s present and upcoming opportunities. Identifying, evaluating, and choosing ideal business growth opportunities can be challenging, and failure to do so often leads to missed opportunities, stagnation, and an eventual decline in the business. Additionally, while identifying various opportunities may be achievable with accurate data, it is equally important to filter and choose plans, growth drivers, and strategies that align with its business goals.

Market Intelligence

Infiniti’s market opportunity assessment helps companies achieve this with high accuracy, unparalleled insights, and actionable strategies. Our market intelligence experts identify, highlight, and discuss available opportunities in a market, discuss their profitability for a business, and help companies capitalize on the ideal prospects for their growth. Our market opportunity assessment helps businesses invest accurately, enhance their market position, and identify important market trends.

How to quickly enter a new market?

Entering a new market, expanding operations, overcoming barriers to entry, and establishing a strong foothold in a new space can be extremely challenging and requires an unparalleled market entry plan. Based on comprehensive research, competitive benchmarking, and in-depth analysis of the market, efficient market entry strategies can significantly boost new businesses. As industries continue to grow, it is imperative to have operational efficiency, formulated strategies to overcome entry barriers, and a comprehensive plan for all upcoming trends and drivers when entering a new market.

Market Intelligence

Infiniti’s market entry solutions help companies identify and evaluate entry barriers, competitors’ strategies, pipeline players, current and significant upcoming trends, and major risks in the new market. Our market intelligence experts also help companies establish a strong foothold, realize substantial savings, find and develop ideal partnerships, mitigate upcoming risks, and stay a step ahead of current and potential competitors in the new market.

Market intelligence solutions include a variety of essential services for growth, expansion, and efficiency. Request more information to learn what market intelligence solutions entail and how it helps businesses in your industry.

How to improve supply chain efficiency with Market Intelligence?

As businesses grow, supply chain efficiency becomes a non-negotiable essential, and companies often struggle to boost their efficacy successfully. Some of the most important tenets of supply chains to ensure efficiency are visibility, transparency, communication, and planning. However, developing and maintaining this can be challenging for growing companies, and more often than not, businesses need to forecast and prepare for upcoming changes in demand. Ensuring that stakeholders are informed, transparency is maintained, and communication is strong is imperative for any business’s growth.

Demand Planning

Infiniti’s demand planning solutions help companies identify crucial factors that improve supply chain functionality and make efficiency an achievable target for companies across industries. Additionally, our market intelligence experts provide companies with the insights required to develop comprehensive strategies, enhance communication, increase transparency, improve visibility, and ensure unity across the business levels. Demand planning also helps identify ideal partners and keep pace with the market.

A strong supply chain can serve as the differentiator between high profitability and high customer attrition. Connect with our experts to leverage our solutions and ensure unparalleled efficiency and growth for your organization.

Market Opportunity + Telemedicine Market

Identifying Market Opportunities and Adapting to Change in the Telemedicine Market

Telemedicine Market Overview

Technology and medicine are the most rapidly evolving fields globally, and with advancement, they bring about significant change. As the two fields grow, they become increasingly intertwined. Medical devices, diagnostic devices, cloud-based electronic health records (EHR), and digital consultation platforms are some of the examples of technology and healthcare working together. Since widespread digitization has become essential across industries, the healthcare industry has witnessed various market opportunities and expanded to include various digital platforms, leading to the development of telemedicine. Telemedicine services include offering consultations, guidance, support, information, reminders, and other medical services over online platforms, such as mobile applications or websites. Although these services have been offered for decades, recent advancements have created the need for market opportunity analysis and propelled substantial growth.

The inevitable incorporation of digitization in healthcare has propelled the industry forward and created a crucial niche market. Request a free proposal to learn how your business can capitalize on opportunities in the telemedicine market with Infiniti’s market opportunity analysis.

Market Opportunity Engagement Overview

As consumers become increasingly dependent on, and comfortable with, technology, mobile devices, and internet services, the market continues to grow. In a rapidly evolving and highly competitive market like the telemedicine market, understanding various dynamics, identifying profitable opportunities, ensuring market readiness for all offerings, and staying ahead of the curve is imperative. Therefore, telemedicine market leaders are leveraging market opportunity analysis solutions for clarity regarding barriers to entry, ideal distribution channels, competitors, and other market dynamics.

Business Challenges:

The client is a telemedicine services provider based out of Europe, that provides consultations, prescriptions, and advice for various non-emergency medical issues. The service provider sought to launch a new set of features to accommodate for the COVID-19 pandemic, including audio and video-based conferencing, and remote scheduling features for physicians. However, the company wanted a detailed report of competitors with similar strategies, consumers’ needs and demands, market readiness for these features, and significant profitable market opportunities to help their business grow. Therefore, the telemedicine market player sought to leverage Infiniti’s market opportunity analysis solutions and gain unparalleled clarity into the European telemedicine market.

Telemedicine services have become increasingly important during the COVID-19 pandemic, and ensuring your offerings meet consumers’ needs is crucial. Speak with our experts and learn how you can differentiate and improve your new offerings with market opportunity analysis.

Our Approach:

Market Opportunity + Telemedicine Market

Infiniti’s market opportunity experts developed a comprehensive market opportunity analysis engagement to help the telemedicine market player that included four phases. In the initial phase, Infiniti’s experts conducted a customer segmentation analysis to identify profitable segments of the market, identify and categorize customers as per their needs, preferences, spending behaviors, and demands.

During the second phase, Infiniti’s market opportunity analysis experts provided the client with in-depth insights into their competitors’ offerings, strengths, weaknesses, and upcoming initiatives with a competitive intelligence study. This step aimed to help the telemedicine services provider gain clarity regarding other offerings in the market and ensure differentiated offerings.

For the third phase, our experts conducted market opportunity identification study, and offered the client relevant data regarding upcoming trends, changing market dynamics, significant market developments, and recent technological advancements. With insights into these factors, the telemedicine market player identified upcoming profitable market opportunities, adapted their offerings, and developed comprehensive strategies to accommodate for upcoming changes.

Business Outcome of the Market Opportunity Analysis:

With the insights gained from Infiniti’s market opportunity analysis solution, the telemedicine market player gained insight into their consumers’ needs and demands, evaluated their competitors’ strategies, and developed strategies for profitable market opportunities. The customer segmentation analysis helped the client understand their consumers’ needs, identify target profitable customer segments, and adapt their services to meet crucial demands and previously unmet needs.

Additionally, with the relevant data regarding key competitors’ strategies, the telemedicine market player could keep abreast of their offerings. The client also identified competitors’ weaknesses, and strengths, and adapted their services and new features to differentiate their offerings. The competitive intelligence study also helped the client stay a step ahead of their competitors and industry leaders. Further, the market opportunity identification study helped the client understand upcoming changes in the market, evaluate them, and develop offerings or strategies to mitigate potential risks and capitalize on profitable market opportunities.

With insights from Infiniti’s market opportunity analysis the client successfully launched their new features, with various adaptations, and gained significant positive feedback from target consumer segments. Additionally, the telemedicine services provider continued to provide novel offerings to their consumers, stay a step ahead of their competitors, and capitalize on relevant market opportunities.

Ready to become a telemedicine market leader? Request more information to learn how Infiniti’s market opportunity analysis solutions can help your business grow.

Demand Management + Generic Drugs Manufacturer

Rising Above the Competition with Demand Management Solutions: Streamlining Supply Chains in the Generic Drugs Manufacturing Market

Generic Drugs Manufacturing Market Overview and the Need for Demand Management

The generic drug manufacturing market has witnessed immense growth in recent years due to the increasing prevalence of chronic diseases, rising population, and higher dependence on the pharmaceutical industry. However, this market’s time-sensitivity and highly competitive nature have made it increasingly challenging for industry players to grow and succeed. Significant challenges that impact generic drug manufacturers are the need for fast and efficient delivery of products, the importance of differentiating offers, and the increasingly crowded and competitive marketplace. Over recent years, industry leaders have focused on improving their supply chains and ensuring speed and quality in all their products. Demand management solutions help businesses address supply chain complexities, analyze past and present trends that affect their demand and identify the ideal management processes required to succeed in this combative market.

Growing demand for generic drugs and increasing competition have created a highly challenging marketplace. Request a free proposal to learn how our demand management solutions help generic drug manufacturers dominate their market.

Demand Management + Generic Drugs Manufacturer

Business Challenges:

The client is a generic drug manufacturer based out of the United States. Rising competition and increasing consumer demand for differentiated offerings were challenging for the client due to the lack of supply chain visibility and rising costs. Additionally, the generic drug manufacturer could not spearhead the introduction of highly demanded new off-patent drugs into the market and meet their consumers’ needs. This led to the client losing ground to competitors and an increase in customer attrition. The client also struggled to keep pace with competitive pricing and efficiently market their offerings, causing further losses. The manufacturer needed to streamline its supply chain, forecast and estimate consumer demand, and keep abreast of name-brand drugs’ patent expiration. Therefore, the generic drug manufacturer approached Infiniti Research to leverage our expertise in offering demand management solutions.

By partnering with Infiniti’s experts, the manufacturer of the generic drug also sought to:

  • Capitalize on profitable market opportunities
  • Identify suppliers for high-quality raw materials
  • Improve visibility into the supply chain
  • Understand and meet consumers’ demands

Ensuring an efficient supply chain and identifying strategic partnerships in the crowded generic drugs manufacturing space is imperative and challenging. Request more information to learn how Infiniti’s demand management solutions can help your business stay ahead of competitors.

Our Integrated Approach:

Infiniti’s demand management solution experts developed a comprehensive three-phased approach to assist the generic drug manufacturer in addressing their business challenges. The demand management engagement included the following:

  • The initial phase of the demand management engagement included creating transparency in the manufacturer’s supply chain, which required working closely with the company to identify, evaluate, and address supply chain complexities and potential obstacles.
  • The second phase involved a competitive benchmarking analysis to help the client identify strategies and approaches adopted by key competitors and industry leaders to ensure fast and high-quality new generic drugs into the market. Additionally, the client gained an understanding of their competitors’ pricing strategies.
  • For the third phase, Infiniti’s demand management experts helped the client improve communication across the supply chain and carried out strategic supply chain planning to enhance the manufacturer’s strategic relationships with consumers and suppliers.

Business Outcome of the Demand Management Solution:

By leveraging Infiniti’s demand management solution, the generic drug manufacturer successfully streamlined its supply chain by tackling complexities, mitigating potential obstacles, improving communication, and increasing visibility. The client also identified strategic supplier partnerships and successfully built a supplier base for high-quality ingredients and raw materials. Additionally, with our demand management experts’ insights, the client developed comprehensive strategies to improve their go-to-market timeframe and kept abreast of patent expirations to stay ahead of competitors. With an efficient supply chain and improved supplier partnerships, the generic drug manufacturer reduced costs and employed better pricing strategies. Furthermore, understanding their consumers’ needs and demands helped the client develop better demand management processes and increase customer retention. The demand management solution helped the generic drug manufacturer regain market share, reduce costs, and streamline their supply chain.

Waiting for the opportunity to become an industry leader? Speak with our industry experts to learn how our demand management solutions can help you create your path to the top.

Sporting Goods Industry + Market Intelligence

Preparing for an Era of Growth: The Sporting Goods Industry in the Post-COVID Era

The sporting goods industry has witnessed tumultuous times recently. While experts forecasted unencumbered growth and success in the industry over the last three years, the COVID-19 pandemic inhibited scaling of any kind. The pandemic brought about major economic and social changes globally and reduced sports and physical activities substantially. While the world is waiting for a potential end to the pandemic, retailers, and manufacturers in the sporting goods industry need to identify and capitalize on significant growth drivers.

A growing market, such as the sporting goods industry, witnesses a range of trends, challenges, and growth drivers continually. These trends include changing attitudes towards fitness and sports, increased encouragement to pursue sports professionally, and a rising focus on health and wellness. However, sporting goods industry players must identify significant growth drivers, strategize for them, and scale their business and the industry in the post-COVID era.

Recovering from the pandemic will be highly challenging, but identifying and capitalizing on significant growth drivers can be relatively effortless with proper guidance. Infiniti’s market intelligence experts are equipped to assist sporting goods industry players in evaluating, strategizing for, and successfully taking advantage of profitable market opportunities and growth drivers. In this article, Infiniti’s experts discuss the impact of COVID-19 on the sporting goods industry, important growth drivers in the market, and the role of market intelligence solutions in becoming an industry leader.

Unsure of the impact upcoming trends and growth drivers will have on your industry? Request a free proposal to gain comprehensive insights into your market and stay ahead of the curve.

The Impact of COVID-19

Nation-wide lockdowns, the fear of infection, economic challenges, and the need for social distancing are factors that reduced sporting activities across the world. Due to the shutting down of industries, new work from home arrangements, and the pandemic’s significant economic impact, consumers’ disposable income reduced substantially. Additionally, the need to store essentials, prepare for medical emergencies, and ensure safety and hygiene within homes led to a dramatic shift in consumers’ spending behaviors, particularly concerning non-essentials.

Further, in the aftermath of the pandemic, retailers and manufacturers in the sporting goods industry faced challenges, including factory shutdowns, new hygiene protocols, logistical challenges, and the sudden shift of consumers’ preferences and needs. These factors combined have hampered the growth trajectory within the sporting goods industry and had a significantly detrimental impact on their growth. Therefore, industry players must prepare for the post-COVID era and strategize for major industry growth drivers.

Future Growth Drivers

Sporting Goods Industry + Market Intelligence

Industries are complicated and witness significant market developments and changes continually. The sporting goods industry is no exception to this rule and has recently seen jarring changes, as detailed above. However, retailers and manufacturers aim toward growth, scaling, and success by evaluating and adopting improved strategies and gaining a comprehensive understanding of their industry. Infiniti’s market intelligence experts analyzed the industry and identified three crucial market growth drivers that can help industry players recover and advance the industry.

Health and Wellness Awareness

Technological and medical advancements have significantly changed life expectancies, patient expectations, and global quality of life. While the healthcare and pharmaceutical industry innovate and improve patient experiences and the food and beverage industry develop alternative and healthier options, the sporting goods industry also needs to adapt to this change. Consumers have become increasingly particular about their health and wellness and are taking various initiatives to improve their overall wellbeing.

This change has also led to an upsurge in consumers participating in varying sports activities, including basic forms of exercise such as running, fusions of dance and fitness, and adventure sports. Retailers and manufacturers in the sporting goods industry can efficiently capitalize on these changes by understanding consumers’ demands and preferences and meeting their needs with new or improved offerings. Additionally, as consumers demand more fitness and sports products, industry players can leverage Infiniti’s market intelligence solutions to monitor market developments, understand consumers’ demands, stay a step ahead of competitors’ initiatives, and provide unprecedented offerings to their target market.

Keeping pace with changing dynamics in the sporting goods industry is a challenging prospect and requires unparalleled data-driven strategies. Request more information to learn how Infiniti’s market intelligence solutions help companies develop and adopt novel business strategies.

Increasing Disposable Income

Although the COVID-19 pandemic took a severe toll on income, economy, and spending, there has been a steady increase in disposable income available to consumers over recent years. As companies and consumers aim to recover from the pandemic, certain challenges regarding payment can be tackled and overcome, increasing the disposable income available to individuals again. Capitalizing on this increase can help the sporting goods industry grow exponentially.

With rising concerns for health and wellness and the increasing availability of disposable income, sporting goods industry players must strategize and develop unparalleled marketing and promotional strategies. Identifying consumers’ needs, innovating offerings to meet consumer demands, and competitively priced products are crucial for industry players to succeed and overcome the virus’s impact. With an effective marketing strategy, retailers and manufacturers in the sporting goods industry can help consumers be aware of their offerings, and promote sales and propel growth. Leveraging Infiniti’s market intelligence solutions, companies can also analyze competitors’ strategies, identify industry benchmarks, and deliver unique offerings.

Supportive Governments

As the global population increases, there is a simultaneous rise in the prevalence of chronic diseases and healthcare demand. This can be highly challenging for governments and healthcare industry players. Therefore, governments have increased focus on pre-emptive health and wellness initiatives and promote participation in sports and fitness regimes. Additionally, playing a sport has become an increasingly accepted profession—colleges and universities award athletes with partial or complete scholarships, rewarding early and active participation in fitness. Major companies have also increased intra-company sporting activities, including competitions, challenges, and rewards.

The upsurge in support and opportunities to embrace sports and fitness can be a significant growth driver for retailers and manufacturers in the sporting goods industry. Adopting the opportunity to promote sporting goods for young athletes, growing professionals, and potential talent can also increase customer attraction and retention. Infiniti’s market intelligence solutions help companies identify the significant trends in the sporting goods industry and develop comprehensive strategies to capitalize on them.

Why does the sporting goods industry require market intelligence?

The sporting goods industry has witnessed tumultuous times, and Infiniti’s market intelligence solutions provide a path to recovery and success. Developing a comprehensive understanding of the market, strategizing for upcoming trends, challenges, and growth drivers, and providing consumers with unparalleled solutions are the first steps to succeeding in a dynamic market.

Sporting goods industry players must remain alert, aware, and organized to overcome their market’s fast-paced nature. With Infiniti’s market intelligence solutions, industry players can identify ideal market opportunities, understand their consumers, and evaluate factors propelling or restraining growth in the market. Our solutions help retailers and manufacturers overcome rapidly evolving market dynamics, stay ahead of the curve, and champion their industry.

Speak with our industry experts to learn how Infiniti’s market intelligence solutions can help companies succeed in the post-COVID era.

Food and Beverage Industry Trends

Preparing for the New Decade with Expert Insights into Significant Food and Beverage Industry Trends

The global food and beverage industry has witnessed trends, challenges, and transformations like no other. Over recent years, all industry players have been substantially impacted by the highly dynamic market and consumers’ changing preferences. As trends, worldviews towards food groups, interest in new culinary adventures, and opinions regarding health and wellness change, so does the food and beverage industry.

Consumers have become increasingly selective about their food or provide for their families and peers to consume. Additionally, increasing competition, variety, and options have made it more challenging for companies to monopolize a certain niche segment in the food and beverages market. On the contrary, there has been a sudden upsurge in niche markets, wherein companies are focusing on highly specific dietary, health, or taste preferences and creating new segments continually.

The industry has been through tumultuous changes over the second half of this decade. In the last five years, food and beverage companies have witnessed a sudden increase in innovation, rising demand for environmentally friendly alternatives, and a need for service and packaging alternatives. Infiniti’s industry experts have studied the ever-changing food and beverage industry and discovered three significant trends that have impacted the industry over the past five years. Before entering the new decade, and the new post-COVID era, it is essential for industry players to evaluate and strategize for the biggest trends affecting their market. To help companies through this process, our experts have highlighted the significant trends, discussed them in detail, and provided insights into our solutions and how they can help businesses transform.

Wondering how changing market dynamics have affected your business? Speak with our industry experts and gain a comprehensive understanding of major factors influencing change in the food and beverage industry.

Food and Beverage Industry Trends Over the Last Five Years

Understanding your market is the first step towards success. This must include understanding market trends, changing business models, and most importantly, consumers’ preferences. In an industry as highly reliant on consumer spending as the food and beverage industry, it is imperative for companies always to stay a step ahead of their competitors. The following three trends have impacted businesses and brought to light the importance of efficient strategizing and relevant data over the last five years:

Food and Beverage Industry

Increased Digitization in the Food and Beverage Industry

The world has grown exponentially through digitization over the last two decades. Recently, digitization has expanded across industries and has been incorporated across supply chains, business models, and consumer relations. Digitization has also propelled urbanization in many geographic locations and helped growth, demand, and consumers. Additionally, the automation of various processes across the supply chain and increased logistics efficiency has helped businesses address hurdles that were previously major challenges. Improved cold storage facilities, smart factories, the simplification of predictive maintenance through the Industrial Internet of Things (IIoT), and the growing influence of the internet’s social aspect have transformed the way companies interact with consumers and changing market dynamics.

Infiniti’s trends analysis experts have evaluated the impact of this major trend and the subsequent industry trends that have impacted businesses’ food and beverage industry trends. To successfully compete with the growing competition, companies will need to embrace digitization as best they can. This includes identifying the newest technologies adopted by industry leaders, revamping their supply chain to include technological advancement, and establishing new business models to accommodate the changes influenced by digitization. With Infiniti’s trends analysis solutions, food and beverage companies can identify upcoming trends, strategize for them, and stay a step ahead of competitors and market dynamics at all times.

Overcoming challenges in a highly competitive and challenging industry requires skill, data-driven insights, and well-informed decision-making. Request a free proposal to learn how our solutions help companies successfully achieve the same.

Direct-to-Consumer Business Models

Streamlined supply chains, increasing eCommerce adoption, and the increased availability of delivery services have propelled all industries into a new form of business services. Companies have started to offer their products via their own websites, mobile applications, and social media channels in the food and beverage industry. Additionally, companies are available on various other platforms and embrace an omnichannel business model for efficiency, growth, and consumer convenience. Major brands have established an online presence, tactfully placed certain brick-and-mortar stores, and engaged with their clients across various platforms, most often over the internet. This direct-to-consumer approach has transformed multiple markets, and the food and beverage industry is one among them. This enables improved services, personalized offerings, better offers and rewards for consumers, well-informed decision-making, and better reach to consumers.

Infiniti’s market intelligence experts studied direct-to-consumer business models and identified various crucial benefits including, reduced customer attrition, increased consumer feedback and room for improvement, higher customer loyalty, and most importantly, a more comprehensive customer engagement approach. With our market scanning and monitoring experts’ help, companies can identify and incorporate better strategic decisions into their business models, improve their offerings, compete with industry leaders, and overcome industry challenges.

Changing Dietary Demands

Consumers’ preferences change continually and directly impact major market dynamics. In the food and beverage industry, consumers changing choices influence company offerings, products, and services directly. Recently, awareness regarding the environmental impact of various food groups and the increasing particularity of dietary preferences have caused substantial industry changes. Veganism, lactose intolerance, gluten allergies, and rising concern regarding the meat industry have propelled growth and transformation. Companies are now creating niche product ranges and offering innovative alternatives to standard foods. The introduction of vegan baked goods, bottled healthy smoothies, and packaged ready-to-eat meals are some instances of industry changes. This helps companies increase brand loyalty, introduce niche products, create smaller market segments, and provide an ideal consumer experience.

Infiniti’s customer intelligence solutions have helped businesses identify customers’ needs, understand changing consumer preferences, and develop comprehensive strategies to meet consumers’ demands. Additionally, with our brand health assessment, companies can evaluate current and potential consumers’ reactions towards their offerings, assess brand visibility, and understand the factors influencing their brand image. This enables the development of comprehensive strategies to improve overall brand health and optimize consumer experiences.

Infiniti’s solutions help food and beverage industry players overcome changing market dynamics and strategize for the future. Request more information to learn how you can prepare for the upcoming decade.

Telecom Industry + Market Intelligence Solutions

Making Way for the New Normal and Overcoming Challenges in the Telecom Industry

As we enter a new year, the telecom industry must identify strategic opportunities to recover from the COVID-19 crisis. Industry players have faced various challenges over recent years, ranging from the sudden upsurge in telecom needs, rising dependency on telecommunications, and quick expansion of the networking world. Although the industry is plagued with challenges, it continues to grow at a considerable rate.

However, the growing industry is continually witnessing new challenges, and telecom industry players are struggling to maintain business continuity and prepare for the new normal through challenging times. Telecom industry players are attempting to develop sustainable solutions for constant challenges and tackle them while the world awaits a pandemic resolution.

Companies must be aware of the most significant challenges to tackle industry challenges and address them as per priority efficiently. Infiniti’s market intelligence experts analyzed the telecom industry and identified three significant challenges that require an immediate address. With our market intelligence solutions, telecom companies can identify, address, and strategize for the various industry challenges that plague their operations, and ensure sustainable strategic solutions at all times.

Overcoming telecom industry challenges can be difficult and cause various problems for industry players. To learn how our market intelligence solutions can resolve these challenges, request a free proposal.

Challenges in the Telecom Industry

The COVID-19 pandemic caused an upsurge in telecom and network requirements across the world. Work-from-home arrangements and the need for connectivity across cities, states, and countries led to the telecom industry’s growth. However, this growth was accompanied by sudden expansion, more hardware, structural changes, increasing security challenges, and different countries’ different policies. To provide a clear understanding of the most prominent challenges in the telecom industry, our market intelligence experts have detailed them below:

Telecom Industry + Market Intelligence Solutions

Challenge 1: Changing Regulatory Framework

High dependence on online networks and cloud-based applications has led to a need for improved security measures. These risks have led to increased intervention from governments. Increasing intervention, changing policies, and uncertainty regarding regulations have confused and made it difficult for telecom companies to ensure compliance. Therefore, it is crucial for telecom industry players to gain a comprehensive understanding of changing government policies and develop systems to stay a step ahead of compliance and regulatory challenges.

Infiniti’s market scanning and monitoring solutions help companies keep abreast of current and upcoming market changes. Telecom companies can assess, track, and gain insights regarding changing regulatory frameworks. Additionally, with data-driven insights and clarity regarding the various regulations, companies can develop sustainable solutions that overlook and ensure compliance at all points.

Challenge 2: Cyber-security Issues

Digitization and cloud-based information systems have become highly common, which has led to a high volume of personal data being available on the internet. While most software, companies, and consumers attempt to ensure their data’s security to a certain extent, any minor vulnerabilities can lead to major violations of privacy, circulation of data, and loss of control over certain systems. Various sub-sectors of the telecom industry have been struggling to overcome this challenge by developing better software, introducing multiple security points for certain sensitive applications or data, and increasing security on personal devices.

These potential risks have become increasingly challenging to overcome, and a few industry leaders have successfully established solutions to provide safety and security to their consumers. Infiniti’s competitive intelligence and benchmarking solutions help companies evaluate their competitors’ strategies and develop improved solutions for their consumers. In this highly competitive and challenging market, our solutions can help telecom industry players identify the ideal solution to the cyber-security issues and overcome them with an understanding of their competitors’ strategies.

Growth and scaling are necessary and unavoidable in the telecom industry, but ensuring efficiency can be challenging. Speak with our industry experts and learn how our market intelligence solutions help companies overcome challenges and grow efficiently.

Challenge 3: Growth in IoT and 5G

Innovation is unavoidable in a fast-paced world and competitive industry. Recently, the most prominent innovations have been the growth of Internet of Things (IoT) and 5G networks. IoT refers to the connectivity shared among millions of personal and business devices via the internet. This concept refers to the high networking and connectivity levels that most industries, institutions, and individuals use to collect and share data constantly. While IoT is a huge step forward for the world, it causes hardware challenges for the telecom industry it makes it difficult for companies to keep pace with the widespread interconnectedness of the internet. Additionally, the development of 5G, which promises higher speeds, improved latency, and better bandwidth, has introduced other telecom companies’ challenges.

Ensuring uniformity across networks and upgrading hardware to match customers’ expectations is becoming increasingly challenging as networking and connectivity continue to grow. The internet is now widely-used and has become a necessity for most countries. With our demand planning solutions, companies can evaluate market changes and make the necessary changes within their supply chain and business model to enable scaling. Telecom industry players can forecast future needs and plan accordingly to accommodate a significant difference within a small time frame.

Market Intelligence Solutions in the Telecom Industry

Infiniti’s market intelligence solutions have helped telecom industry leaders revamp their supply chain processes, realize substantial savings, and enhance their market share significantly. In this rapidly evolving industry, keeping abreast of industry changes, having insight into competitors’ strategies, and taking pre-emptive measures to ensure business continuity and growth is crucial.

With our competitive intelligence, demand planning, and market scanning and monitoring solutions, telecom companies can assess industry challenges and create an unparalleled solution to address each issue. Our market intelligence experts have helped telecom industry leaders overcome significant industry challenges, strategize for upcoming trends, and stay ahead of the curve at all times.

Infiniti’s market intelligence solutions help telecom industry players gain an unparalleled strategic edge. Request more information to learn how your organization can champion the telecom industry with the help of our experts.

Market Intelligence + Financial Services

Transforming the Global Financial Services Industry with Market Intelligence Solutions: Recent Success Stories

Recently, the financial services sector has witnessed and struggled through a plethora of crippling challenges, and many industry players are yet to recover fully. The 2008 financial crisis took a jarring toll on the industry. As the industry recovered, the COVID-19 pandemic impacted economies worldwide and set the financial services sector far behind in its recovery journey. Over time, investment banking companies, banks, and insurance providers have shifted focus to finding sustainable, comprehensive, and strategic solutions to the challenges posed by the circumstances.

This includes addressing the rising dependence on innovative technologies, changing hygiene protocols, the need for improved operating models, and customers’ changing needs. Industry players also struggle with changing regulatory policies, economic and political unrest, digitization, and increasing competition. Additionally, financial services market players are continually faced with the hurdles of recovering from a crisis. Therefore, financial industry players are now leveraging market intelligence solutions for data-driven insights and strategies to tackle various industry challenges.

The financial services sector has witnessed significant changes lately. Staying a step ahead in a dynamic market is crucial to sustainable growth. To leverage our market intelligence solutions for comprehensive insights into your market and novel strategies, request a free proposal.

What is Market Intelligence?

Market intelligence entails crucial data that can help a company identify growth opportunities and maintain a strategic edge even in the most competitive and complex industries. It involves procuring, analyzing, and strategizing according to industry trends, competitors’ strategies, and achieving a comprehensive understanding of their industry.

Infiniti’s market intelligence solutions have enabled companies to identify ideal market opportunities, develop comprehensive market entry strategies, keep abreast of industry developments, analyze their competitors, and efficiently manage demand and inventory. In the financial services industry, Infiniti’s market intelligence experts have helped companies from various sectors with these functions and assisted companies in addressing the challenges of their specific markets and overcoming every crisis’s impact. To further highlight the crucial role of market intelligence solutions in the financial services market, we have curated the following articles that discuss our recent successes in helping financial industry clients.

Recovering from the pandemic, attempting to enter a new market, or unsure of the next regulatory change? To learn how you can prepare for the complexities of the financial services sector and overcome various hurdles with our market intelligence solutions, speak with our experts.

Entering a New Market and Establishing a Strategic Edge in the US Investment Banking Industry

The 2008 financial crisis 2008 caused lasting ripples in the US investment banking industry and led to the decline of many businesses. As the industry aimed to recover, surviving investment banking companies focus on scaling and identifying more profitable markets. Our client, a European investment bank, sought to expand to the United States, establish themselves as an industry leader, and address other industry challenges. Our market intelligence engagement included identifying the ideal market entry solutions, overcoming barriers to entry, capitalizing on market opportunities, and staying a step ahead of changing regulations. With the insights gained from our engagement, the investment banking industry client successfully grew in the US sector and established themselves among the top companies in their new market. Infiniti’s market intelligence solutions help companies establish themselves in new markets, with a strong and unflinching foundation.

Leveraging Market Intelligence to Enhance Market Share and Expand Business Operations for a Healthcare Insurance Provider

Increasing liability, risks, cost of living, and concern for self and family has led to an increase in the purchase of health insurance, propelling overall growth for the sector. However, the health insurance industry has witnessed various changes in regulations, cost-controlling, and the inability to explore new avenues, which have caused a certain amount of stagnation of growth. A European health insurance provider sought to expand to the US health insurance industry and examine the various channels required to do so efficiently. However, the client faced a sudden surge of challenges, including the rising uncertainty regarding the ACA, the increasing number of communication and marketing channels, and the shift to value-based care. With our comprehensive market intelligence approach, we helped the client understand market developments, healthcare reforms, competitors’ strategies, and potential market entry barriers. The insights gained from our engagement enabled the client to grow their company from one office to 74 offices and enhance their market share by 34%.

To learn more about the role of market intelligence solutions in the financial services industry and how it can help transform your business, request more information.

Maintaining Business Continuity and Recovering from the COVID-19 Pandemic in the US Banking Industry

In 2020, the COVID-19 pandemic has plagued every industry, including the US banking industry. The critical condition of many economies, upsurge in political changes, and restrictions on physical interaction have caused a crisis for banks. A US-based bank sought to address the COVID-19 challenges with a flexible operating model, initiatives to support their employees, increased digitization, new contingency plans for customer plans, and by offering customers with certain scope for due payments. Our market intelligence experts immediately worked on creating a flexible operating model and ensuring business continuity, providing the bank with a comprehensive understanding of their customers, developing customer-centric multichannel operation, and rethinking certain portfolio sections. Our market intelligence solution helped the US banking industry client support their remote working employees, promote personal engagement, launch a new digital platform, address technology gaps, and create a seamless customer experience. Infiniti’s market intelligence solutions help banking industry clients and their customers recover from the COVID-19 pandemic with structured and unparalleled strategies.

CPG Industry + Market Intelligence Solutions

The Game-Changing CPG Industry Trends of 2020: Learn what Infiniti’s Experts have to say

The consumer-packaged-goods (CPG) industry has struggled to grow over recent years. While the sector saw consistent growth over a decade ago, it faces a variety of challenges currently. The CPG industry is highly competitive and maintaining market share can be difficult in an uncertain market. With its recent shift to the digitization and the direct-to-consumer approach, the competition, and the need to develop targeted marketing strategies have risen simultaneously. Additionally, as the COVID-19 pandemic continues to affect the world, every industry faces significant changes.

The CPG industry needs to revamp its marketing approach before it is too late. Various CPG industry trends have surfaced over recent months, and any one of them could be a significant game-changer for the industry. As consumers’ buying behavior, spending patterns, and needs change, so should CPG marketing.

Over the beginning of 2020, the COVID-19 pandemic took a substantial toll on many industries and most markets, the consumer-packaged goods industry being one of them. Due to COVID-19, the CPG industry has changed its approach, and CPG marketing has been revamped and adopted a new strategy. Digital dependence has increased over the recent decade, and many industries have realized the benefits of the platforms digitization offers. Digitization is one of the most critical changes in the industry and has influenced every trend over recent times.

Another major challenge for smaller CPG companies is acquiring market share. As many top CPG companies continue to hold a significant market share in the industry, smaller companies analyze their strategies and attempt to adjust. In this article, Infiniti’s research experts discuss the industry trends that are changing the face of CPG marketing, as well as the biggest differentiator in the top CPG companies.

The CPG industry is currently facing a plethora of challenges, and Infiniti provides the ideal solutions to overcome them. To learn how Infiniti Research helps CPG companies gain market share, request a free proposal.

CPG Industry Trends of 2020

Game-Changing CPG Industry Trends

CPG industry trends have reformed the approach of companies towards marketing, consumers’ needs, and making an impact. The following four CPG marketing trends are the major game changers of the industry, and all companies need to understand and implement this into their marketing strategies.

Digitization and Omnichannel Marketing

With the constant advancements in technology and the ongoing COVID-19 crisis, how consumers interact with purchasing has changed drastically. The ability to provide products and services direct-to-consumer is highly sought-after. Efficiently executing operations over digital interfaces is a challenging prospect. It requires significant investment and multiple strategic and operational changes. However, the ROI, if efficiently executed, has proven to be worthwhile across industries. As companies compete for top rank on search engine result pages, a significant portion of the consumer packaged goods industry has very recently shifted to a digitized approach. This trend has changed how companies interact with consumers, how supply chains function, how key performance indicators are identified, and consumer needs and demands.

Digitization has also presented itself in marketing, moving many CPG industry players to an omnichannel marketing approach. This is the combination of traditional marketing, and an addition of newer platforms, and efficient consumer-centric environments. A comprehensive digital marketing approach can keep a company far ahead of the curve.

Personalization of Products and Services

The personalization of products and services has been a significant recent CPG industry trend. It creates a more personable experience across all ages and provides consumers with an experience. In recent times, experts have advised a focus on personalization of products and services. Providing customers with the ability to specify their wants and needs, such as a user-friendly website, can increase customer satisfaction substantially. Having both the company and the consumer investing time and energy into this personalized product reduces the chances of customer churn significantly and increases brand loyalty. It also helps companies learn consumers’ preferences, and habits, and use this data for future product design.

Sustainability in the CPG Industry

As global warming and the environmental crisis become real and overshadowing issues across the globe, consumers and companies have started taking a step towards reducing damage. Sustainable packaging and sustainable products are in high demand, as are companies that promote an important cause. Millennials and Gen-Z account for a large portion of consumers and create a mostly cause-driven environment for consumers and companies.

The CPG industry has started to invest majorly into sustainable practices, most evidently in terms of packaging. The reason for this is, though many companies want to make a change, revamping an entire product line to be sustainable is not viable. This is the reason various companies are turning to sustainable packaging, as well as the reason many sustainable start-ups are starting to dominate smaller markets. To stay ahead of the curve, CPG industries across the globe need to move to more environmentally friendly practices.

Brand Values and Social Causes

On a similar note as the previous point, brand identity and values have become a significant focus in the CPG industry. Millennials and Gen-Z find it more attractive and appealing to not only purchase, but also promote products and services from companies that share their values. Many CPG industry players have started to support various social causes on social media. Supporting a social cause is one of the crucial criteria for consumers’ brand loyalty. Additionally, having brand values that are widely accepted help organic engagement and impressions grow exponentially. A social media feed that further promotes and displays these values is highly beneficial for brands. Also, when companies choose to donate, assist in a crisis, or support groups in need, it is highly desired by consumers across the globe.

These and many other CPG industry trends have overwhelmed the market, to understand how they influence your company, get more information.

What sets the Top CPG Companies apart?

Several top CPG companies have maintained sales, customer retention rates, and market share continually over the past few years. CPG companies across the globe are attempting to attain the same. Infiniti’s research experts suggest market intelligence solutions. Analyzing, understanding, forecasting, and identifying crucial data for companies, market intelligence experts help some top CPG industry players achieve sustainable growth. Market intelligence solutions span wide in the functions they serve. Implementation is critical, and with our experts, some of the top CPG companies have implemented market intelligence solutions in the following ways:  

  • Target consumers: Digitization and efficient data management systems allow companies to procure and utilize information on the preferences and habits of their consumers. This enables efficient product development, and with focused segments, it provides for effective CPG marketing. Market trend analysis allows the top CPG companies to understand their consumers and develop comprehensive marketing strategies.
  • Staying ahead of market trends: By leveraging market scanning solutions, top CPG companies stay ahead of market trends. They stay informed on supply-demand shifts, track emerging market trends, keep tabs on target market segments, and gain insights on the impact of these factors. This helps them efficiently prepare and avoid losses or customer churn by strategizing prematurely.
  • Market Intelligence: Leveraging market intelligence solutions enables the top companies in the consumer-packaged goods industry to prepare for every barrier in the market. It also allows them to efficiently forecast changes, strategize, and prepare for CPG industry trends while also understanding consumers’ preferences and maintaining large market shares. Market intelligence firms such as Infiniti Research help CPG companies enhance sales and reduce churn rates significantly.

Being a leader in an industry as competitive as the CPG industry is difficult but achievable. To learn how companies can succeed in this industry, speak to our experts.

Future of Petrochemicals

The Future of Petrochemicals: Dynamic Strategies to Survive in an Evolving Industry

The petrochemical industry is one of the largest subsectors of the chemical industry. As the chemical industry grows, the future of petrochemicals is faced with a series of major challenges. However, the world continues to consume and the need for petrochemical products continues to rise. Although developed economies are turning towards sustainable sources of energy and fuel, preparing for this change can lead the future of petrochemicals towards growth.

Over the past few years, as prices have dropped globally, petrochemical industry producers have been faced with major losses. More recently, the global pandemic, Covid-19 has caused major losses to industries and economies across the globe. With petrochemicals being the source of, and a crucial ingredient in various major industries that have come to a jarring halt, the industry has suffered substantially Industry research experts at Infiniti suggest efficient market intelligence solutions and brand strategies for petrochemical manufacturers to see the industry through to its potential return to growth.

The petrochemicals industry is faced with a wide range of challenges currently. Learn how Infiniti can help petrochemicals producers strategize and develop actionable solutions to overcome these challenges. Request more information to propel the future of petrochemicals in the right direction.

As of 2019, the US, Germany, Belgium, France, Netherlands, China, India, the UK, Japan, Saudi Arabia, Indonesia, Brazil, and South Korea were the major contributors to the global petrochemical industry. Over the recent months, all these countries have seen a steady fall in demand and prices, which in turn has made returning to their previous standard challenging, and growth seem like a distant possibility. However, the growth of the future of petrochemicals can be possible if the appropriate steps are taken.

Key Challenges of the Petrochemicals Industry

Infiniti’s research experts believe growth in the future of petrochemicals is possible, if appropriately strategized. However, it is important to first understand the major challenges of the industry. The following three current and major challenges are affecting the petrochemical industry globally.

  • Advantaged Feedstock Opportunities: As North America and the Middle East move to alternative options for raw materials and chemicals, such as liquid feedstocks, naphtha, gasoil, or mixed gas/oil feedstock. Being the two largest markets for advantaged feedstock opportunities, the toll on the future of petrochemicals is vast.
  • Maturing Economies: It is estimated that as economies continue to mature, the demand for the chemical industry will reduce substantially. Taking the chemicals industry giant China as an example, progress of their economy has slowed down, however, it continues to grow. As it continues to grow, the investment on infrastructure and other industries that use petrochemicals will reduce, while more service -based development will become the focal point. The service and upgrade-based economy has very low demand for the petrochemicals industry.  
  • COVID-19: With the recent global pandemic, manufacturing, construction, travelling, and other major industries that require petrochemicals as a raw material have slowed down, if not come to a halt. Europe, the US, and China stopped travel, transport, and manufacturing for substantial amounts of time, taking a major toll on the future of petrochemicals.
Future of Petrochemicals

Speak to our experts, to gain in-depth insights into the challenges faced by the future of petrochemicals.

The Future of Petrochemicals

The future of petrochemicals is highly dependent on the strategic approach employed by petrochemicals manufacturers. To propel growth in the future of petrochemicals, the following three changes are crucial:

Adapting to Change

As industries evolve and move away from advantaged feedstock demands, and investment increases in other raw materials, it is important for producers to evolve as well. Petrochemical producers with a cohort in the gas-based sector are more likely to evolve and grow with the changes in the industry. As the industry shifts to ethylene cracker investments based liquid feedstocks such as, naphtha, gasoil, and heavier feedstocks, returns will be closer to cost-of-capital. To therefore cope with this change, petrochemical producers must return to their innovative roots, and invest in developing the alternatives that the future of petrochemicals demands.

Digitizing and Analytics

As the industry changes, so should the approach of players within the industry. While innovation is essential, so is re-evaluating current systems and finding opportunities for higher returns within them. Digitization is an important change for all industries in the COVID and post-COVID era. However, the petrochemical industry has highly complex and integrated operations, that can be majorly improved through digitization. Further, applying advanced analytics can help improve commercial processes, and operations.

Market Intelligence Solutions for the Petrochemical Industry

Developing strategic plans and effectively executing all operations while accounting for market trends and changes within the industry is possible. Market Intelligence Solutions can assist petrochemical industry manufacturers change the future of petrochemicals for the better. Infiniti’s industry research experts can assist petrochemical producers achieve the following:

  • Understand upcoming and impacting market trends
  • Profile and understand competitors’ strategies
  • Appropriately prepare for regulation changes
  • Identify the ideal opportunities and clients
  • Reduce time to market
  • Prepare efficient operation and brand strategies

Our market intelligence solutions have proven to be highly effective and helpful in establishing brand strategies for petrochemical industry players. As petrochemical producers attempt to improve the future of petrochemicals, utilizing appropriate market intelligence solutions and strategizing appropriately is highly crucial to them.

As petrochemicals producers work to recover from and grow past the recent years of loss faced by the industry, they must devise strategies and solutions that can help the future of petrochemicals. Request a free proposal to leverage Infiniti’s market intelligence solutions and develop efficient strategies.

Market intelligence services

Devising a Sound Commercialization Strategy for a Consumer Electronics Supplier – Infiniti’s Latest Market Intelligence Engagement

Market Intelligence Services for a Consumer Electronics Supplier

In today’s hyper-competitive market, undertaking the right market intelligence study can help businesses at various stages of product marketing. The rapid changes in the market and regulatory environment creates new opportunities for businesses. Market intelligence services help businesses to keep tabs on profitable market opportunities and gather comprehensive market insights for confident decision-making.

This success story highlights how our market intelligence services helped a consumer electronics supplier to devise a solid commercialization strategy and achieve huge commercial success for its new product.

Want to stay informed about the present and the long-term forecasts of the market? Our market intelligence services can help. Request a FREE proposal today!

Business Challenge

The client is a consumer electronics supplier based out of Canada.

Our client, a consumer electronics supplier, solely relied on its marketing team to provide its sales team with leads. However, the inability of the marketing team to gather comprehensive market insights and identify changing market needs resulted in huge losses for the company. As a result, the company was losing their market share to competitors. In an attempt to curtail losses in market share, they introduced a new product in the market. To achieve huge commercial success for its new product, they needed help in devising a sound commercialization strategy. They approached the experts at Infiniti Research to leverage their expertise in offering market intelligence services.

With Infiniti’s market intelligence services, the client also wanted to:

Identify the right set of customers – With Infiniti’s market intelligence services, the client wanted to understand their target customers’ pain points, interaction patterns, purchasing habits, and spending behavior. By gathering these insights, the client wanted to set up marketing campaigns to reach out to the right audience at the right time using the right channels.

Optimize marketing initiatives – As the client was running multiple campaigns at the same time, they wanted to analyze the performance of different campaigns in real-time. By doing so, they wanted to identify the right marketing initiatives to focus on to increase sales. Additionally, with Infiniti’s market intelligence services, they wanted to decide how to allocate their marketing budgets and funnel it to promotional activities that gives them the highest ROI.

Whether you need to introduce a new product or devise a commercialization strategy for your new product, our market intelligence analysts can help. Contact us today!

Our Approach

The experts at Infiniti Research adopted a three-phased approach that included:

A customer intelligence study to understand the needs, preferences, behaviors, and spending patterns of customers in the target region.

A market scanning and monitoring analysis to keep tabs on technological changes and industry developments.

A marketing strategy engagement to devise a solid sales and marketing strategy for product promotion.

Results Obtained

The insights obtained from Infiniti’s market intelligence solutions helped the client to gain a clear understanding of the market potential for their new product. With Infiniti’s market intelligence services, the client was able to understand their target customers’ pain points, interaction patterns, purchasing habits, and spending behavior. This helped them to create different marketing initiatives for different set of customers. Also, by understanding the right channels to focus on, they were able to reach out to the right set of customers.

By leveraging Infiniti’s market intelligence analysis, the client was also able to analyze the performance of different campaigns in real-time and identify the best performing campaigns. This subsequently helped them to allocate their marketing budget for their promotional activities. Furthermore, with Infiniti’s market intelligence services, the client was able to achieve huge commercial success for their new product. Also, within eight months of their new product launch, they were able to sell approximately 37,000 products.

Want to know more about our market intelligence services and their benefits for your business? Request a FREE brochure here!

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