Tag: market intelligence assessment

market intelligence services

A Quick Guide to Everything You Need to Know About Market Intelligence Services

As the market is becoming increasingly competitive, it has become imperative for businesses to keep a constant watch on their competitor strategies and other changing trends in the market. Traditionally, this process was termed as market intelligence. However, today the scope of market intelligence has proliferated to include comprehensive analysis and analytics that can help revamp business models and projections to suit current business requirements.

In this blog, market intelligence experts answer some of the frequently asked questions about market intelligence services.

What is market intelligence?

Market intelligence services involve process of using multiple sources of information to gain a broader picture of a company’s existing market including their customer profiles, business challenges, the growth potential for a new product/service launch, and the key competitor strategies. By leveraging market intelligence services, companies can not only understand and meet their customer needs better than their competitors, but it also helps companies determine their internal goals.

While top-level industry information is easily available on the web and other external sources, gathering data relating to business niche and locality can be difficult. This is where the expertise of market intelligence experts at Infiniti comes into play. Request a free brochure to know how our solutions can help your business.

Market intelligence services vs market research: what’s the difference?

Although the market intelligence services and market research are used interchangeably, there is a fundamental difference between the two. While market research solutions describe what is occurring as it occurs so that companies can react tactically, market intelligence services provide situational insights and interpretations so that companies can strategize on their next move. Strategic market intelligence services provide information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making. It is also highly useful in determining strategy in areas including market opportunity, market penetration strategy, and market development. Market research involves research relating to the size, location, and other essential elements of a product market.

What are the most effective ways to gather market intelligence?

Companies across industries are engaging in strategies to effectively outdo one another. Market intelligence services play a crucial role in keeping an enterprise on the top. Without adequate market intelligence, decision makers will be incapable of better decision-making or altering existing business strategies. Here are some of the best ways in which companies can gather market intelligence:

Information from the sales teams

The sales teams interact maximum with the customers. As such, they can give accurate and up-to-date information relating to customer needs and what improvements need to be made to the company’s products or services. This feedback is more realistic and practical than undertaking external research.

The key to success for any type of business lies in the ability of the enterprise to make informed business decisions. This can be achieved with the help of a good market intelligence services provider. Request a free proposal to know how our experts can help you generate better profits.

Feedback from channel partners

In the case of product expansion or the sale of a new product, the best source of market intelligence is to gather feedback from the company’s channel partners.  Channel partners can reveal data relating to which products will sell better in the market, which products can be ready to stock, and which product should the enterprise focus on next. Market intelligence services can help in suggesting improvements in the company’s current marketing strategies.

Competitors’ channel partners

Reliable market intelligence services provide data relating to competitor strategies. Companies can gather this data by interacting with the sales representatives or channel partners of competitors in the industry. Market intelligence services providers like Infiniti Research can help your company become better equipped to make decisions based on data and then implement winning strategies.

Use social media

Social media monitoring can be used to understand what customers think of a product and whether their expectations are being met or not. Brand monitoring on social media platforms will also help companies understand what customers are talking about the company.

Learn how Infiniti’s solutions for market intelligence services can help you drive better business growth.

Market Intelligence

Infiniti’s Market Intelligence Solution Helped a Fashion Retailer Understand the Reason Behind Their Dipping Sales Rate and Meet the Changing Market Demands

Business Challenge

Even though the fashion retail industry has fared well over the past few years, market growth has been volatile at times. Growing consumerism, inventory management, sustainability, millennial buying behavior, and entry of new players have increased challenges for fashion retailers. This has pressurized companies in the fashion retail industry to leverage a market intelligence study to drive change and flourish in the fast-changing and unpredictable industry.

The client, a well-known European fashion retail industry player was facing a decline in their overall sales rate along with a dip in the frequency of shoppers. Hence, they decided to conduct a market intelligence study to understand the dynamism in the European fashion retail industry. With Infiniti’s market intelligence solution, the client wanted to gauge customer behavior and understand the extent to which internal and external, controllable factors were playing a part in their dipping sales rate.

Our solutions help businesses keep tabs on target market segments, forecast demand-supply shifts, track emerging market trends, and provide insights on the potential impact of changing factors on business segments. Request a FREE brochure to learn more about our market intelligence solutions.

Solutions Offered and Value Delivered 

By leveraging Infiniti’s solution, the client gained in-depth insights into the European retail industry. The market intelligence study helped the client uncover the reason behind their dipping sales rate. Based on the recommendations offered by our market intelligence experts, the retail industry client was able to prioritize their efforts on factors that would bring the greatest impact to their business results.

The solutions also empowered the client to adequately allocate resources to meet the changing market requirements. Moreover, our solutions also offered information on the market size, market analysis, competitor analysis, and growth predictions.

In a span of 4 months, the client was able to curtail the losses incurred and enhance their profit margin by 22%.

Make smarter business decisions with Infiniti’s market intelligence solutions. Request for a FREE proposal to know how our market intelligence solution can help.

What is Market Intelligence?

‍Market intelligence is the foundation of any company’s business plan, used for discovering insights about consumers and generating prospective sales. Market intelligence provides detailed insights into competitors, latest market trends, consumer buying patterns, economic shifts, and demographics. Thus, smart business owners leverage intelligence  solutions to create effective marketing strategies.

Why Infiniti’s Market Intelligence Solution?

In today’s competitive market, sustaining market position and achieving business growth has become challenging. The inability of an organization to react to the dynamic market increases business risk. Hence, keeping track of market changes is very crucial to thrive in the marketplace. Infiniti’s solutions offer a comprehensive overview of the current market, including competitor strategies, market challenges, market trends, and much more. Our solutions enable organizations to gain a holistic view of the entire market. This insight further helps businesses to customize their products and services and distinguish their brand from their competitors.

With a market intelligence solution, you can gain an in-depth understanding of the market scenario before making any investment decisions. Get in touch today for a personalized market intelligence solution for your business.

Pharmaceutical packaging

Weekly Round-up: A Storyboard on the Benefits of Market Intelligence Solutions

LONDON: Infiniti Research, a leading market intelligence solutions provider, has announced the release of their FREE downloadable resources on the benefits of market intelligence solutions. These supplements provide comprehensive insights into how our solutions help businesses to track market trends, forecast demand-supply shifts, and analyze market opportunities.

In today’s competitive market, sustaining market position and achieving business growth has become challenging. The inability of an organization to react to the dynamic market increases business risk. Hence, keeping track of the market changes is very crucial to thrive in the marketplace. Infiniti’s solutions offer a comprehensive overview of the current market, including competitor strategies, market challenges, market trends, and much more. Our solutions enable organizations to gain a holistic view of the entire market. This insight further helps businesses to customize their products and services and distinguish their brand from their competitors.

Our solutions help businesses keep tabs on target market segments, forecast demand-supply shifts, track emerging market trends, regional market developments, and provide insights on the potential impact of changing factors on business segments. Request FREE brochure to learn more about our market intelligence solutions.

#1: Market Intelligence Versus Business Intelligence – What’s the Difference? Wondering what is the difference between these two terms? Well, both the services assist organizations in better understanding their business anddifferentiating their offerings from other counterparts in the market.. Although both are sometimes  used interchangeably, it’s important to understand the fundamental differences between the two terms. Our latest supplement explains the key differences between market intelligence and business intelligence solutions.

#2: Market Intelligence Vs Competitive Intelligence – Where to Draw the Line? Competitive intelligence and market intelligence help businesses to advance in the market. Both market intelligence and customer intelligence have different focuses. It’s imperative for a business leader to understand the differences to avoid confusion. Download our FREE supplement to know the key differences between the services and make better strategic decisions.

Leverage Infiniti's solution to evaluate your competitive landscape and analyze and track competitors’ market presence, business models, financial performance, and strategic moves.

Request for a FREE proposal.

#3: Healthcare Market Intelligence – Top Trends and Market Analysis: Recent study shows that healthcare intelligence services help companies to address demographic shifts and attain strategic goals at diverse stages of the product lifecycle, from clinical research and approval to commercialization. Download our FREE supplement to gain an overview of the healthcare market and top trends in the healthcare industry.

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market intelligence

Market Intelligence Assessment: Helping a Leading Transportation Industry Client to Establish their Presence in APAC

The dynamic nature of the market and consumers’ demands along with changing business models pose a major challenge in streamlining business processes in the transportation industry. Click To Tweet

In today’s global scenario, the transportation industry plays a vital role in facilitating trade and ensuring the success of business operations. But in the struggle to ensure optimum outcomes, players in the transportation industry face challenges in processing enormous amounts of data, cutting down transportation costs, offering personalized services, and complying with regulations.

Also, owing to the incessant changes in the market landscape, there is a constant shift in the ensuing challenges as well. Therefore, to gain a competitive advantage, transportation industry players will have to ensure that they stay abreast of the changes and take anticipatory Request Proposalmeasures to ward off challenges that haunt the transportation industry.

The Business Challenge

  • The client: A leading transportation industry player

To establish their market presence by capturing new market opportunities, a leading transportation industry firm approached Infiniti Research to help them conduct an in-depth market assessment. The client was looking at establishing their market presence in APAC. Also, with the help of Infiniti’s unparalleled market intelligence solutions, the transportation client wanted to gain insights into the new market segments, market size, investment potential, and it’s ability to attract investors.

How Can Our Market Intelligence Solutions Help Players in the Transportation Industry?

“Market intelligence is the collective process of gathering and analyzing market information, relevant to a company’s external environment.”

The transportation industry is one of the most challenging industries in the world. That being said, companies looking to enhance their growth potential in a profitable manner will have to make more astute and strategic decisions than ever before.

However, for all the turmoil facing the transportation industry, the dynamic nature of market trends will create unparalleled opportunities to enter new market segments and enable existing players to re-define their business models. This also means that transportation industry players will witness an opportune moment to distinguish themselves and develop strategies to outperform market expectations. Infiniti’s market intelligence solutions act as a guiding light that enables organizations to make acute business decisions to drive growth.


Summary of Our Market Intelligence Engagement

Transportation industry

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Client’s Journey

The solutions offered by Infiniti’s market intelligence experts enabled the transportation industry client to gain detailed insights into the most profitable market segments. It also enabled the client to gain a detailed understanding of the best ways to establish their market presence in their region of interest- ‘APAC’. Our market intelligence solution also assisted the client to think strategically about establishing their market presence and conceptualize the strategy to gain a stronger foothold in the region.

The market intelligence experts at Infiniti conducted a detailed market research to help the client gain a better understanding of the market landscape. The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the transportation industry.

Solution Benefits and the Business Impact

Using a combination of dedicated tools and appropriate business models, the market intelligence experts at Infiniti helped the client cut through the noise to gain relevant market insights. Conducting a market intelligence assessment also enabled the transportation industry client to implement sustainable solutions and introduce breakthrough innovations in their business units across APAC.

The Future

Given the volume of market data available today, it is indeed a great challenge to gain comprehensive market insights about the target markets, competitor landscape, and client data. Transportation industry players also face several such issues related to market expansion. Therefore, players in the transportation sector will have to constantly keep a check on new market opportunities and stay prepared to face growing competition. 

However, the difficulty to compete with market players with advanced skillsets have necessitated the need to maintain competitiveness amidst the growing challenges. This is, in turn, compelling transportation industry firms to invest in market intelligence to stay abreast of the changes in the market landscape.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the transportation industry.

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IR13

Driving Business Value in the Medical Imaging Sector with the Help of Infiniti’s Market Intelligence Solutions

Regardless of the ongoing attacks by policymakers on medical imaging and its impact on healthcare costs, healthcare players are positioned to take on new challenges to not just survive but to thrive in the new healthcare reform implementation era. Click To Tweet

Rapid innovations in the healthcare industry have introduced newer challenges that need to be tackled by medical imaging companies. These challenges include increasing competition, reduction in reimbursements, and the growing need to enhance patient satisfaction.

Despite the growing business complexities, there is still a reasonable demand for medical imaging services due to the occurrence of several neurological and heart-related ailments. Therefore, players in the medical imaging segment have to devise new tactics to sell their services while the demand for other services decline and lower reimbursement threaten revenue. Infiniti’s expertise in the market intelligence can help organizations overcome such challenges by providing Request Proposalsignificant market insights to healthcare firms that possess limited internal market knowledge.

The Business Challenge

  • The client: A leading medical imaging company

To capture growth opportunities in the emerging market segments, a leading medical imaging firm approached Infiniti to help them conduct an in-depth market intelligence assessment. The client wanted to leverage market intelligence to drive overall business value. Also, with the help of our unparalleled market intelligence solutions, the medical imaging client wanted to gain insights into the new high-potential markets and develop winning strategies to sustain the competitive pressure.

How Can Our Market Intelligence Solutions Help Medical Imaging Companies?

It is essential for any business establishment to evaluate the global competitive environment within a specific category. This is mainly because the dynamic nature of economic and demographic factors adversely impact growth in the healthcare industry. Infiniti’s market intelligence solutions enable healthcare industry players to quickly adapt to the changing market trends in order to address the demographic shifts and achieve business goals.

Our deep domain knowledge and marketing expertise also enable firms to develop strategic product positioning and marketing strategies to gain a competitive edge. Moreover, our market experts have spent years working with clients from the healthcare industry and have dealt with a wide array of market scenarios and methodologies, which makes it easier for us to assist your company to capitalize on invaluable market data and reap utmost benefits.


Summary of our market intelligence assessment

Medical Imaging

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Client’s Journey

Infiniti’s market intelligence experts offered detailed market insights that helped the medical imaging client to devise go-to-market strategies to enhance their presence in new high potential market segments. Our solutions also offered a holistic view of the complementary market segments in the emerging countries.

Furthermore, to help the client drive business value, the market intelligence experts at Infiniti conducted a detailed market assessment to devise executable strategies and drive value. The comprehensive approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the healthcare industry.

Solution Benefits and the Business Impact

The market intelligence solutions offered by Infiniti’s market experts assisted the medical imaging company to develop precise strategies to drive value by enhancing their market presence. The client also gained in-depth market insights that helped them capitalize on high potential market segments.

The Future

Owing to the dynamic nature of market trends and the rapid pace of technological innovations, players in the medical imaging sector are poised to witness newer challenges in the future. This necessitates the need to stay ahead of the curve by employing enhanced growth strategies with the help of ‘intelligence’ based solutions, such as Infiniti’s market intelligence solution. Our expertise in market research helps us to collect relevant market data, covering the full range of research types and settings.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the healthcare industry.

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Competitive Intelligence Assessment : Helping an Industrial Robots Manufacturer to Understand the Competitive Landscape

Industrial robots manufacturers face several challenges such as competitive pressure, B2B marketing issues, changing regulations, and technological advances among others.

Several geographies are witnessing the growth of the manufacturing sector, despite the rhetorical suggestions that the industrial manufacturing sector is on the decline.  Though this industrial segment is currently witnessing a resurgence, it is expected to face several challenges in the coming years.

Moreover, as we shift toward the Industry 4.0 era, factors such as artificial intelligence, advancements in industrial automation, machine learning, and cloud computing will play an increasingly important role in the way the industrial manufacturing sector functions.

The Business Challenge

  • The Client: An industrial robots manufacturing company

To understand the industry landscape and the maturity level of sustainable technology in the global market, a leading player in the industrial robots manufacturing segment approached Infiniti to help them conduct a detailed market assessment.

Also, with the help of competitive intelligence solutions the industrial robots manufacturing client wanted to devise effective strategies to make informed business decisions, that would help them develop and implement sustainable technical solutions to support customer needs. Moreover, they were looking at gathering critical data from their competitors in the industry to strengthen their technology solutions.

How Can Competitive Intelligence Help Players in the Industrial Manufacturing Sector?

“Competitive intelligence helps organizations to focus on their competitor’s strategies by keeping a track of their current activities, plans, capabilities, and intentions. Thereby, enabling companies to adjust their pricing strategies and take important business decisions based on the activities of their competitors.”

Players in the industrial manufacturing sector are increasingly focusing on enhancing business growth and profit margins, and this is expected to increase exponentially in the coming years. However, improving business functions to drive growth requires prioritization of key drivers such as capital investment, operating costs, and most importantly competitive intelligence. In today’s market scenario internal challenges are manageable but assimilated, acquired intelligence such as competitive intelligence helps organizations to focus on driving growth while ensuring their market validity.

Summary of Our Competitive Intelligence Engagement

industrial robots

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Client’s Journey

With the help of Infiniti’s competitive intelligence solutions, the industrial robots manufacturing client gained a detailed overview of the technological advances in the market, which included the scope for sustainable technological offerings. The competitive intelligence solution offered included a detailed description of the competitor’s activities and a real-time understanding of the size and scope of the market landscape.

The market experts at Infiniti conducted a detailed market research to help the industrial robots client gain a better understanding of their competitors’ strategies. The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the industrial manufacturing sector.

Solution Benefits and the Business Impact

The industry experts at Infiniti offered detailed market insights that helped the client to streamline their manufacturing processes and develop and implement sustainable technical solutions to support customer needs. Conducting a competitive intelligence assessment also enabled them to introduce breakthrough innovations in the industrial manufacturing processes by implementing sustainable solutions.

The Future

Industrial robots are increasingly turning more sophisticated and proficient at performing complex tasks. The number of industrial robots being deployed in the industrial manufacturing segment is on the rise with technology being a main reason behind the resurgence. Therefore, players in the industrial segment are looking at implementing effective strategies and effective solutions to stay ahead of the market competition.

 However, the high upfront costs related to the adoption of technology and the difficulty to compete with market players with advanced skillsets have necessitated the need to maintain competitiveness amidst the growing domestic and global challenges.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the industrial manufacturing sector.

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