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Devising a Sound Commercialization Strategy for a Consumer Electronics Supplier – Infiniti’s Latest Market Intelligence Engagement

Market Intelligence Services for a Consumer Electronics Supplier

In today’s hyper-competitive market, undertaking the right market intelligence study can help businesses at various stages of product marketing. The rapid changes in the market and regulatory environment creates new opportunities for businesses. Market intelligence services help businesses to keep tabs on profitable market opportunities and gather comprehensive market insights for confident decision-making.

This success story highlights how our market intelligence services helped a consumer electronics supplier to devise a solid commercialization strategy and achieve huge commercial success for its new product.

Want to stay informed about the present and the long-term forecasts of the market? Our market intelligence services can help. Request a FREE proposal today!

Business Challenge

The client is a consumer electronics supplier based out of Canada.

Our client, a consumer electronics supplier, solely relied on its marketing team to provide its sales team with leads. However, the inability of the marketing team to gather comprehensive market insights and identify changing market needs resulted in huge losses for the company. As a result, the company was losing their market share to competitors. In an attempt to curtail losses in market share, they introduced a new product in the market. To achieve huge commercial success for its new product, they needed help in devising a sound commercialization strategy. They approached the experts at Infiniti Research to leverage their expertise in offering market intelligence services.

With Infiniti’s market intelligence services, the client also wanted to:

Identify the right set of customers – With Infiniti’s market intelligence services, the client wanted to understand their target customers’ pain points, interaction patterns, purchasing habits, and spending behavior. By gathering these insights, the client wanted to set up marketing campaigns to reach out to the right audience at the right time using the right channels.

Optimize marketing initiatives – As the client was running multiple campaigns at the same time, they wanted to analyze the performance of different campaigns in real-time. By doing so, they wanted to identify the right marketing initiatives to focus on to increase sales. Additionally, with Infiniti’s market intelligence services, they wanted to decide how to allocate their marketing budgets and funnel it to promotional activities that gives them the highest ROI.

Whether you need to introduce a new product or devise a commercialization strategy for your new product, our market intelligence analysts can help. Contact us today!

Our Approach

The experts at Infiniti Research adopted a three-phased approach that included:

A customer intelligence study to understand the needs, preferences, behaviors, and spending patterns of customers in the target region.

A market scanning and monitoring analysis to keep tabs on technological changes and industry developments.

A marketing strategy engagement to devise a solid sales and marketing strategy for product promotion.

Results Obtained

The insights obtained from Infiniti’s market intelligence solutions helped the client to gain a clear understanding of the market potential for their new product. With Infiniti’s market intelligence services, the client was able to understand their target customers’ pain points, interaction patterns, purchasing habits, and spending behavior. This helped them to create different marketing initiatives for different set of customers. Also, by understanding the right channels to focus on, they were able to reach out to the right set of customers.

By leveraging Infiniti’s market intelligence analysis, the client was also able to analyze the performance of different campaigns in real-time and identify the best performing campaigns. This subsequently helped them to allocate their marketing budget for their promotional activities. Furthermore, with Infiniti’s market intelligence services, the client was able to achieve huge commercial success for their new product. Also, within eight months of their new product launch, they were able to sell approximately 37,000 products.

Want to know more about our market intelligence services and their benefits for your business? Request a FREE brochure here!

Market intelligence services

Market Intelligence Services to Support a Chemical Company in Meeting their Research and Information Needs

“The chemical sector will continue to grow in 2020 and beyond despite a challenging global economy”, according to a market research expert at Infiniti Research.

The chemical industry has had a longstanding presence worldwide and contributes significantly towards the national GDP. However, rapidly evolving market dynamics and rising pressure from competitors have put companies in the chemical industry under a negative spotlight. Such challenges coupled with the rise in governmental and regulatory pressures have made it challenging for companies in the chemical industry to setup strict quality and process control measures and adapt to the fast-evolving market changes.

To succeed in the long-run, chemical companies will need to understand the industry’s fluctuating dynamics, as well as the market opportunities and sources of cost advantage. As such, they are partnering with firms like Infiniti Research to leverage their expertise in offering market intelligence services.

Our well-experienced market intelligence services experts can help you improve your core business activities and achieve significant cost savings. Request a FREE proposal today.

Business Challenge

The client is a chemical manufacturer and supplier based out of Canada.

With technological advancements and constant innovations in manufacturing processes, the client faced difficulties in managing their production and distribution processes. In addition, the lack of adequate insights into the local markets, regulatory changes, and key insights related to end-user segments in the US made market expansion challenging for the company. Furthermore, the company required marketing and operational support to increase pipeline growth and speed up the routine tasks in a cost-effective manner.

They approached the experts at Infiniti Research to leverage their expertise in offering market intelligence services. With Infiniti’s market intelligence services, the client also wanted to:

Focus on core competencies – The client spent huge capital into targeting non-profitable customers and on developing products with low market demand. As a result, they witnessed a huge dip in their sales rate. With Infiniti’s market intelligence services, they wanted to efficiently focus on core business activities and pursue profitable market opportunities and maximize efficiency in their core business activities.

Get reliable information support – With constant changes in the market and unexpected demand fluctuations, the client’s corporate strategy team faced difficulties in making well-informed business decisions. Also, lack of insights into the US chemical industry made it more challenging for the company to successfully establish a foothold in the US chemical sector. With Infiniti’s expertise in offering customer market intelligence services, they needed support on gathering insights on various competitive products, local markets, regulatory changes, and target customers. In addition, with Infiniti’s market intelligence strategy, they wanted a country-level assessment report to identify profitable markets for expansion.

Implement structured and hassle-free process – The client also needed support in product comparisons and benchmarking. Furthermore, with Infiniti’s market intelligence services, they wanted to enhance demand forecasting accuracy for their products. In addition, with Infiniti’s market intelligence services, the client wanted to set up a structured process to streamline all requirements and meet customers’ demand in a flawless manner.

Are you facing challenges in managing multiple vendors and processes? Our experienced market intelligence services experts can help. Contact us to leverage our market intelligence services.

Solutions OfferedMarket Intelligence ServicesOur market intelligence services followed a four-phased approach. The initial phase involved understanding the client’s business objectives and analyzing their requirements. The second phase of the market intelligence services engagement involved a pilot study, which helped the client to estimate the capital and resources required for the market expansion plan.

The third phase of the market intelligence services engagement involved qualitative and quantitative market research and interviews with leading players in the chemical sector. The last phase of Infiniti’s market intelligence services engagement involved process standardization, where the experts helped the client to incorporate structured process and standardize quality and process control measures.

Furthermore, the experts at Infiniti Research provided a detailed country-level assessment report to the client. The report covered detailed insights into the chemical sector, regulatory changes, export-import tax details, and value chain updates. In addition, the experts also provided detailed insights into their key competitors at a global level. Also, by conducting a competitive benchmarking study, the experts helped the client to understand how well their product will compete in the market compared to their competitors.

Results Obtained

The insights obtained from Infiniti’s market intelligence services helped the client to gather complete insights into the market and pursue profitable business opportunities. This helped them to structure their processes and focus on their core business activities. This further helped them to enhance efficiency in their decision-making process.

In addition, by gathering complete insights into the new market, they were able to devise a sound go-to-market strategy and make smooth entries into untapped areas. This further helped the client to enhance their market share and achieve a huge increase in their sales rate.

Entering into successful joint venture and partnership further supported them in expanding their operations across various regions. And, our research team supported the client in meeting their research and information needs across all the stages of market expansion in a cost-effective manner.

Request for more information to know other benefits of market intelligence process for your business.

Why Businesses Choose Infiniti’s Market Intelligence Services?

Infiniti Research has over 15 years of experience in working with leading companies across the globe. With experienced, trained, and dedicated analyst support, we provide timely, actionable, and quality insights to help organizations focus on core business activities and succeed in today’s competitive marketplace. Our market intelligence services also assists sales and marketing teams in enhancing pipeline growth and dealing closures. Moreover, our market intelligence services help functional teams to optimize and speed up routine tasks in a cost-effective manner.

Request a FREE brochure to gain detailed insights into our market intelligence services portfolio and know their benefits for your business.

Our market intelligence center of excellence covers the entire gamut of research and analytics services for your in-house research and corporate strategy team. Here’s an overview of our industry-leading engagement models.

Infiniti’s Market Intelligence Center of Excellence: An Overview of our Industry-leading Engagement Models

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