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Pharmaceutical Value Chain + Market Intelligence

Restoring Normalcy in the Pharmaceutical Value Chain: The Impact of COVID-19 and the Next Step to Success

The COVID-19 pandemic has challenged industries, countries, and governments endlessly over recent months. The spread of the virus has led to a range of issues that impact the foundation and functioning of business operations, GDPs’, and supply chains. All industries are now working towards recovery, and the pharmaceutical industry is attempting to regain control and functionality across the pharmaceutical value chain.

The pharmaceutical value chain includes every component and every process from manufacturer to end-consumer. This includes, but is not limited to, manufacturing, acquiring regulatory approval, import and export, distribution, and retail. The safety regulations, nationwide lockdowns, and transportation disruptions caused by the COVID-19 pandemic are among the biggest factors impacting the pharmaceutical value chain.

Pharmaceutical companies have attempted to develop more streamlined processes and taken various initiatives prior to the COVID-19 pandemic due to the pharmaceutical value chain’s fragmented nature. However, few have succeeded, and the different strategies utilized by companies did not protect the value chain from the hard-hitting impact of the COVID-19 pandemic.

As the pharmaceutical industry focuses its effort towards recovering the pharmaceutical value chain, companies must understand the impact of the pandemic. Therefore, in this article, Infiniti’s market intelligence experts detail the effects of the COVID-19 crisis on the pharmaceutical value chain. Additionally, they discuss the best path to recovery for pharmaceutical companies and highlight the value of market intelligence solutions in this attempt to return to normalcy.

The pharmaceutical industry is on the path to recovery and companies need to strategize for the changing market dynamics and impact of the COVID-19 pandemic. Speak to our industry experts to learn how companies can develop the optimal strategies to face these challenges.

Impact of COVID-19 on the Pharmaceutical Value Chain

As is the case with most industries, there have been innumerable problems posed by the advent of the COVID-19 pandemic in the pharmaceutical value chain. However, three major segments have been severely impacted and will need the most focus and recovery strategies from pharmaceutical companies. The impact of the COVID-19 pandemic on the pharmaceutical value chain can be witnessed in the following three segments:

Pharmaceutical Value Chain + Market Intelligence

APIs and the Dependence on APAC Countries

The pharmaceutical industry’s raw material supply chain was disrupted by the high dependence of pharmaceutical companies on China and India. The two APAC countries source a majority segment of the active pharmaceutical ingredients (APIs), intermediates, and reagents required by pharma companies. Since China was the first infected country, the raw material supply chain was slightly challenged. However, the spread of the virus has impacted India severely and caused a major disruption in the pharmaceutical value chain.

While China is on the path to recovery and is attempting to return to normalcy, India has many obstacles to overcome before it can successfully overcome the impact of the COVID-19 crisis. Restoring operations and recovering from the effects of the pandemic will cost the pharmaceutical value chain a substantial amount of time and effort due to this factor.

Logistics and Distribution Challenges

Countries across the globe have announced nationwide lockdowns and severely limited domestic and international transportation. Although this step was crucial for the containment of this deadly virus, it has led to major logistical challenges across industries. The pharmaceutical value chain has been similarly impacted due to transportation and distribution limitations.

The fragmented nature of the pharmaceutical value chain is one of the reasons the transportation restrictions are impacting the industry severely. The process involves the procurement of various raw materials from different locations in the APAC, North American, and European regions. Additionally, the manufacturing, packaging, distribution, and retailing are conducted in various areas. With the continuous spread of the virus and government restrictions on population movement and transportation, pharmaceutical companies need to evaluate their distribution and logistics strategies to maintain business continuity.

Paused Clinical Trials and the Drug Development Process

A large number of clinical trials worldwide have been suspended, postponed, or halted since the advent of the COVID-19 pandemic. Stakeholders consider this the most impacted segment in the pharma industry. Due to the need for social distancing, the limitations on transport, and the requirements of new hygiene protocols, conducting clinical trials and collecting real-world evidence has been challenging for pharma companies. The halting of clinical trials translates into a delay in the development and time-to-market for various therapies and drugs.

Simultaneously, pharmaceutical companies are struggling to conduct clinical trials to develop a vaccine for the SARS-CoV-2 virus, which causes COVID-19. However, they face challenges finding ideal candidates and carrying out their clinical trials despite the various limitations. Pharma companies and governments are working towards digitalizing the clinical trial process with innovative alternatives such as telemedicine and mailing trial drugs. Efficiently digitalizing, and overcoming the various challenges caused by the COVID-19 pandemic will help companies develop a vaccine and fast-track recovery worldwide.

Understanding the impact of the COVID-19 pandemic on the pharmaceutical value chain is a crucial step for recovery in the pharmaceutical industry. Request more information to gain more in-depth insights into the challenges caused by the pandemic and the next step to recovery.

How can Market Intelligence Solutions help Pharmaceutical Companies Overcome the Impact of COVID-19?

Pharmaceutical companies need a series of solutions to assist them in their attempt to recover from the impact of the COVID-19 pandemic. The pharmaceutical value chain has been significantly disrupted through 2020, and by re-establishing normalcy soon, companies can minimize the long-term implications of the pandemic across the value chain.

Infiniti’s market intelligence solutions can provide companies with insights, guidance, and strategies to help their industry recover as quickly as possible. There are various crucial factors that pharma companies must focus on during the process of recovery, and Infiniti’s market intelligence solutions can help them adapt and recuperate as required. Our market intelligence experts can help pharma companies and the pharmaceutical value chain in the following crucial ways:

  • Companies must improve transparency on the various levels of the supply chain and identify alternative sources for the different raw materials or services that are unavailable. Infiniti’s demand planning solutions enable companies to provide visibility into their operations and supply chains required to make real-time decisions and keep stakeholders informed.
  • There is also an increasing need for companies to analyze their inventory, estimate the available inventory across the value chain, and attempt to continue production and delivery to customers. With Infiniti’s inventory management solutions, companies can try to fulfill customers’ demands despite the disruptions caused by the COVID-19 pandemic.
  • Pharmaceutical companies must also focus on understanding and strategizing for the changing demands of their consumers. With social distancing and new hygiene protocols, consumers have been less likely to renew their prescriptions. Infiniti’s demand management solutions can enable companies to predict, plan, and meet customer demands accurately.

The pharmaceutical industry can successfully recover the pharmaceutical value chain with efficient planning, management, and strategizing. Infiniti’s market intelligence solutions provide companies with the data-driven insights and expert guidance they require to efficiently overcome the impact of the COVID-19 pandemic across the value chain.

Infiniti’s market intelligence solutions can serve as the differentiator between a quick recovery and additional challenges for companies attempting to recover the pharmaceutical value chain. Request a free proposal to enter the post-COVID era as a pharmaceutical industry champion with our expert insights and guidance.

CPG Industry + Market Intelligence Solutions

The Game-Changing CPG Industry Trends of 2020: Learn what Infiniti’s Experts have to say

The consumer-packaged-goods (CPG) industry has struggled to grow over recent years. While the sector saw consistent growth over a decade ago, it faces a variety of challenges currently. The CPG industry is highly competitive and maintaining market share can be difficult in an uncertain market. With its recent shift to the digitization and the direct-to-consumer approach, the competition, and the need to develop targeted marketing strategies have risen simultaneously. Additionally, as the COVID-19 pandemic continues to affect the world, every industry faces significant changes.

The CPG industry needs to revamp its marketing approach before it is too late. Various CPG industry trends have surfaced over recent months, and any one of them could be a significant game-changer for the industry. As consumers’ buying behavior, spending patterns, and needs change, so should CPG marketing.

Over the beginning of 2020, the COVID-19 pandemic took a substantial toll on many industries and most markets, the consumer-packaged goods industry being one of them. Due to COVID-19, the CPG industry has changed its approach, and CPG marketing has been revamped and adopted a new strategy. Digital dependence has increased over the recent decade, and many industries have realized the benefits of the platforms digitization offers. Digitization is one of the most critical changes in the industry and has influenced every trend over recent times.

Another major challenge for smaller CPG companies is acquiring market share. As many top CPG companies continue to hold a significant market share in the industry, smaller companies analyze their strategies and attempt to adjust. In this article, Infiniti’s research experts discuss the industry trends that are changing the face of CPG marketing, as well as the biggest differentiator in the top CPG companies.

The CPG industry is currently facing a plethora of challenges, and Infiniti provides the ideal solutions to overcome them. To learn how Infiniti Research helps CPG companies gain market share, request a free proposal.

CPG Industry Trends of 2020

Game-Changing CPG Industry Trends

CPG industry trends have reformed the approach of companies towards marketing, consumers’ needs, and making an impact. The following four CPG marketing trends are the major game changers of the industry, and all companies need to understand and implement this into their marketing strategies.

Digitization and Omnichannel Marketing

With the constant advancements in technology and the ongoing COVID-19 crisis, how consumers interact with purchasing has changed drastically. The ability to provide products and services direct-to-consumer is highly sought-after. Efficiently executing operations over digital interfaces is a challenging prospect. It requires significant investment and multiple strategic and operational changes. However, the ROI, if efficiently executed, has proven to be worthwhile across industries. As companies compete for top rank on search engine result pages, a significant portion of the consumer packaged goods industry has very recently shifted to a digitized approach. This trend has changed how companies interact with consumers, how supply chains function, how key performance indicators are identified, and consumer needs and demands.

Digitization has also presented itself in marketing, moving many CPG industry players to an omnichannel marketing approach. This is the combination of traditional marketing, and an addition of newer platforms, and efficient consumer-centric environments. A comprehensive digital marketing approach can keep a company far ahead of the curve.

Personalization of Products and Services

The personalization of products and services has been a significant recent CPG industry trend. It creates a more personable experience across all ages and provides consumers with an experience. In recent times, experts have advised a focus on personalization of products and services. Providing customers with the ability to specify their wants and needs, such as a user-friendly website, can increase customer satisfaction substantially. Having both the company and the consumer investing time and energy into this personalized product reduces the chances of customer churn significantly and increases brand loyalty. It also helps companies learn consumers’ preferences, and habits, and use this data for future product design.

Sustainability in the CPG Industry

As global warming and the environmental crisis become real and overshadowing issues across the globe, consumers and companies have started taking a step towards reducing damage. Sustainable packaging and sustainable products are in high demand, as are companies that promote an important cause. Millennials and Gen-Z account for a large portion of consumers and create a mostly cause-driven environment for consumers and companies.

The CPG industry has started to invest majorly into sustainable practices, most evidently in terms of packaging. The reason for this is, though many companies want to make a change, revamping an entire product line to be sustainable is not viable. This is the reason various companies are turning to sustainable packaging, as well as the reason many sustainable start-ups are starting to dominate smaller markets. To stay ahead of the curve, CPG industries across the globe need to move to more environmentally friendly practices.

Brand Values and Social Causes

On a similar note as the previous point, brand identity and values have become a significant focus in the CPG industry. Millennials and Gen-Z find it more attractive and appealing to not only purchase, but also promote products and services from companies that share their values. Many CPG industry players have started to support various social causes on social media. Supporting a social cause is one of the crucial criteria for consumers’ brand loyalty. Additionally, having brand values that are widely accepted help organic engagement and impressions grow exponentially. A social media feed that further promotes and displays these values is highly beneficial for brands. Also, when companies choose to donate, assist in a crisis, or support groups in need, it is highly desired by consumers across the globe.

These and many other CPG industry trends have overwhelmed the market, to understand how they influence your company, get more information.

What sets the Top CPG Companies apart?

Several top CPG companies have maintained sales, customer retention rates, and market share continually over the past few years. CPG companies across the globe are attempting to attain the same. Infiniti’s research experts suggest market intelligence solutions. Analyzing, understanding, forecasting, and identifying crucial data for companies, market intelligence experts help some top CPG industry players achieve sustainable growth. Market intelligence solutions span wide in the functions they serve. Implementation is critical, and with our experts, some of the top CPG companies have implemented market intelligence solutions in the following ways:  

  • Target consumers: Digitization and efficient data management systems allow companies to procure and utilize information on the preferences and habits of their consumers. This enables efficient product development, and with focused segments, it provides for effective CPG marketing. Market trend analysis allows the top CPG companies to understand their consumers and develop comprehensive marketing strategies.
  • Staying ahead of market trends: By leveraging market scanning solutions, top CPG companies stay ahead of market trends. They stay informed on supply-demand shifts, track emerging market trends, keep tabs on target market segments, and gain insights on the impact of these factors. This helps them efficiently prepare and avoid losses or customer churn by strategizing prematurely.
  • Market Intelligence: Leveraging market intelligence solutions enables the top companies in the consumer-packaged goods industry to prepare for every barrier in the market. It also allows them to efficiently forecast changes, strategize, and prepare for CPG industry trends while also understanding consumers’ preferences and maintaining large market shares. Market intelligence firms such as Infiniti Research help CPG companies enhance sales and reduce churn rates significantly.

Being a leader in an industry as competitive as the CPG industry is difficult but achievable. To learn how companies can succeed in this industry, speak to our experts.

Trend analysis

A Prominent Personal Care Products Brand Leverages Industry Trend Analysis to Keep Pace with Market Innovations and Win Back Lost Market Share

With the COVID-19 pandemic taking a toll on profits and operations of industries across the globe, the usually resilient personal care products market is no exception to the impact of the ongoing crisis. During these recessionary times and consequent economic fallout, there will be a pronounced impact on consumer spending. While many personal care products are essential, several others are not, prompting consumers to make alternate choices. Such changes in consumer consumption can have a profound impact on companies operating in the personal care products market with the sharpest market declines witnessed over several decades. An industry trend analysis is crucial to help companies stay ahead of the curve during such unforseen circumstances.

Is your business equipped to combat the impact of COVID-19 on sales and operations? Request a free proposal to learn how our COVID-19 impact & recovery analysis can help.

Personal care industry trends analysis for a global brand

Market under focus: EMEA | Industry: Beauty and wellness | Focus: Personal care products | Duration: 3 weeks

Business challenge

Businesses that take a reactive approach can often get left behind amidst the market competition, and also this also proves to be a significant roadblock in capitalizing on market trends. Our client, a global personal care products manufacturer, was grappling with this challenge. With the personal care products market becoming intensely competitive with numerous market players, the company’s strategies became obsolete, and their market share was plummeting rapidly. The company approached Infiniti Research to help combat this challenge and strategize to build a stronger market foothold. Our industry experts were also tasked with proactively identifying the latest market innovations and trends in the personal care products market through an in-depth market trend analysis. By identifying the gaps in their existing operations and understanding various customer touchpoints, the client also sought to identify new channels to market their products and optimize sales.  

Scope of the engagement

over a span of 12 weeks, experts at Infiniti Research undertook a deep-dive analysis of the personal care products market in EMEA. The engagement covered:

  • Latest market trends and innovations in personal care products
  • Competitor strategies
  • Comprehensive customer intelligence to understand the changing consumer behavior for personal products in EMEA
  • Design innovations and packaging trends in the market

Our Approach

The engagement involved a well-balanced combination of primary and secondary research. Telephonic discussions were undertaken with over 100+ respondents with expertise in the development, sales, marketing, and also customers in the target market for personal care products. The secondary research undertaken by our analysts included comprehensive research materials from company websites, industry news, public database, and a multitude of other structured and unstructured sources.

Experts at Infiniti Research carried out a comprehensive market intelligence assessment and industry trend analysis to help the client understand the latest market trends, selecting the right channel strategy, and analyze in detail the changing consumer behavior. The detailed industry trend analysis highlighted the latest innovations, technologies, processes, and ingredients within different product categories. Through this, the client was able to gather an idea on the changing and challenging current trends in the personal care products market. They were also able to weigh the pros and cons of each of the latest market trends in the personal care products category and choose the right trends to channel their investments. The risk assessment strategy provided enabled them to plan for possible market threats and underlying risks and plan their positioning strategy, pricing, collaborations, and product launches accordingly. The client also identified the right channels for attracting target customers and built optimum social media and online marketing strategies to promote the brand’s products to the desired audience groups.

Infiniti’s competitor intelligence solution allowed the client to gather insights on a region-wise breakup of data on key product portfolios and marketing strategies used by top competitors. This also included exclusive insights on products targeted by competitors based on their customer segmentation strategy and associated pricing strategies.

For more insights into our solutions portfolio for companies in the beauty and wellness market, get in touch with an industry expert.

Business Impact

The industry trend analysis enabled the personal care products brand to monitor innovative technologies, products, and ingredient trends in the EMEA region. The data gathered through the engagement was leveraged to restructure their innovative pipeline, enabling the client to plan and revamp their product launch and pricing strategies. Through the risk assessment by experts at Infiniti Research, the client was able to identify early signs of risks and build concrete action plans to mitigate them. They also identified and invested in a number of strategies to compete with category-killers using the deep-dive insights and market entry strategies provided by our industry experts.

The company invested in an attractive and trending product category based on the recommendations of our industry experts. Within nine months of implementation, the personal care products company became one of the top brands for this product category in the EMEA region. During the next two consecutive quarters, they also recorded a 30% increase in their quarterly profits and a 17% increase in per-unit sales within the first six months, consequently strengthening their market share in the EMEA region.

Want more insights on this engagement with market data and insights on the trends, challenges, opportunities, and competitor analysis in the personal care products market?

Metals and mining industry

Devising a Digital Transformation Roadmap for a Metals and Mining Industry Client Using Market Intelligence Solution

A metals and mining industry client sought Infiniti’s assistance in becoming truly customer-centric. Infiniti collaborated with the company to design the digital transformation model and transcend the typical cost-reduction adjustments.

Scare resources and rising uncertainty around commodity prices have put the metals and mining industry in a state of turmoil. Besides, rising costs, increasing need for innovation, cyber threats, reducing carbon footprint, and workforce management hurdles are increasing challenges for companies operating in the metals and mining industry. As such, cost cuts, automation, and operational efficiency are becoming imperative for metals and mining companies to succeed in the long run. This is where Infiniti steps in with its best-in-class market intelligence solution. With Infiniti’s market intelligence solution, companies in the metals and mining industry can manage the impact of rising costs, embrace innovation to thrive in a fast-changing environment, and explore new digital technologies.

The COVID-19 pandemic has affected the commodity markets in a variety of ways, and the metals and mining industry is no exception. Our COVID-19 business continuity support solutions can help metals and mining companies to address immediate imperatives and prepare for a quick recovery. Request a FREE proposal here.

Business Challenge

The client is a global metals and mining company based out of Canada.

Automation and increased maturity in the use of data provided significant benefits to the client’s competitors, such as an uplift in productivity and reduction in production costs per tonne. Also, the client noted that their traditional risk matrix was no longer helping them in identifying and managing potential risks. Consequently, they were losing ground to competitors. The company, therefore, turned to Infiniti to leverage their expertise in offering market intelligence solution. They also wanted to design the digital transformation to create transparency into business and customer processes, better predict and anticipate customer needs and demand, and enable faster, more agile decision making.

Other key objectives of the client were:

  • Maximize their returns and increase the return on capital
  • Minimize loss across the entire value chain
  • Ramp up innovation and extract more value from current resources
  • Focus on sustainable cost reduction programs
  • Review supplier and service contracts
  • Define a new digital architecture to enable future digital initiatives to be achieved at lower costs

As the COVID-19 pandemic has brought new supply chain complexities in the metals and mining industry, companies should focus on achieving risk-adjusted efficiency in the supply chain. Our market intelligence solution can help you achieve this strategic objective. Contact us here.

Our Integrated Approach

Infiniti’s market intelligence engagement involved a detailed analysis of the Canadian metals and mining industry. The experts generated actionable insights into profitable business opportunities, ongoing cost-pressure in the market, competitors’ strategies, and changing supplier structures to help the client identify process-related bottlenecks and optimize their business operations.

The market intelligence solution also covered an assessment of market risks and analysis of the performance of the client over the past few years. The engagement also involved identifying emerging technologies and exploring new digitalized business models. Also, the report provided insights into the challenges involved in the production, supply chain, and asset management and strategies to combat these bottlenecks.

Business Outcome

Infiniti’s market intelligence engagement helped the client to assess the impact of digital on other industries as well as the implications of digital disruption for the mining industry. Also, the client gained insight into how technology could enable it not only to optimize the current value chain but also to develop new revenue streams. Besides, the client was able to identify a broader suite of initiatives that span multiple steps in the value chain. This subsequently helped the client to unlock significant value by improving the flow of information from one step to the next and eliminating the waste between value-chain steps.

The metals and mining sector client was able to pursue digitalization projects to achieve operational excellence. Also, by implementing risk management approaches, they were able to assess and track risk dimensions constantly. By keeping pace with price fluctuations in the market, the client was able to streamline operations and build contingency plans. By focusing on cost-effective mining technologies, they were able to achieve cost reduction in production processes.

Within one year of leveraging our market intelligence solution, the client was able to build a customer-centric value chain, streamline processes, reduce costs, and realize savings of over $1.3 million.

Want to know how our COVID-19 business continuity support solutions can help you to succeed in the long run? Request more info here.

Packaged food industry

A Packaged Food Industry Client Saved 25% on Operating Costs by Leveraging Market Intelligence Solution

Global Packaged food industry Overview

Over the past few years, there has been an exponential growth in the packaged food industry. Changing lifestyle and increasing consumption of convenience food are some of the major factors driving the global packaged food industry. Also, factors such as rising health concerns and increasing demand for convenient ‘on-the-go’ food items are contributing to the growth of the packaged food industry. However, changing consumer preferences, operational hurdles, cost pressures, and rising regulations are increasing challenges for packaged food companies. As such, packaged food companies are in the need to adopt strategies to gain a significant portion of the packaging food market share.

For an in-depth competitive analysis and consumer research on the global packaged food industry, request a FREE proposal.

Business Challenge

The client is a packaged food manufacturer based out of the United Kingdom.

Changing consumer preferences and rising need for higher standards and traceability increased challenges for the client in meeting their customers’ demands. Also, owing to the increasing number of regulations, the client faced difficulties in remaining compliant and delivering safe, affordable, and healthy food to consumers. Besides, the client faced challenges in scaling up production based on market demand. Consequently, the company witnessed a huge decline in profits and started losing ground to its competitors. The client, therefore, wanted to stay current with the industry, competitive, and macroeconomic trends. They chose to partner with Infiniti Research to leverage their expertise in offering market intelligence solution.

Other key objectives of the packaged food industry client were:

  • Analyze competitors to benchmark product, services, and processes
  • Identify potential market opportunities
  • Understand the market potential for new products and identify new markets for existing products
  • Scale-up production requirements by managing supply chain complexities
  • Bring products to the market quickly
  • Maintain the best possible methods of storing, packaging, preserving, and distributing products
  • Stay compliant with a large number of regulations

While seismic changes seem to be transforming the packaged food industry, these changes are creating new opportunities for packaged food companies. We can help you identify profitable business opportunities for your business. Contact us here.

Our Integrated Approach

The market intelligence experts at Infiniti Research leveraged a four-phased approach which involved the following:

In the initial phase of the engagement, the experts gained insights into the packaged food industry, developed a baseline understanding of the entire value chain and specified products, and focused on obtaining insights from industry experts.

In the second phase of the engagement, the experts identified the various manufacturing technologies being implemented by the client’s key competitors and the main technology providers providing these solutions. Besides, comprehensive profiles of each technology provider were prepared.

In the third phase, the experts at Infiniti Research conducted extensive primary research by conducting numerous interviews with key participants within the supply side of the value chain. Analysts also conducted extensive secondary research through a complete review of secondary sources of information such as inputs from industry experts and trade journals, annual reports, and in-house research reports.

In the fourth phase of the engagement, specific customer feedback was collected in the form of qualitative and quantitative insights including, market attractiveness statistics, product specification preferences, and product choice criteria.

Business Outcome

With Infiniti’s market intelligence solution, the packaged food industry client was able to meet customers’ demands in a short span of time. Also, the client was able to work more closely with customers to understand their individual needs and goals. Besides, the packaged food industry client was able to keep pace with competitors and stay compliant with a large number of regulations.

By understanding regulatory requirements and changes, they were able to adjust their strategies and product development initiatives to meet regulations as well as take measure to revamp supply chain processes. This helped them remain compliant and deliver safe, affordable and healthy packaged foods to consumers. In addition to this, the packaged food industry client was able to identify potential market opportunities and act accordingly.

The client was also able to keep pace with the packaged food industry trends through an in-depth understanding of the market forces and competitive landscape changes, anticipate emerging trends to best leverage opportunities, and identify ways to differentiate and improve competitive position.

Within one year of leveraging our market intelligence engagement, the client was able to understand the market potential for new products and identify new markets for existing products and scale-up production requirements by managing supply chain complexities. Subsequently, the packaged food industry client witnessed an increase in sales by 33% and was able to save 25% on operating costs.

Want to know more about our services and their benefits for the packaged food industry? Request more info here.

Mining chemicals

Enhancing Profit Margin by 44% by Creating Digital Implementation Roadmap for a Company in the Mining Chemicals Market

Mining Chemicals Market Overview

The European mining chemicals market has long held a strategic place in the economy, fostering innovation, employment, and growth. Rising demand for tailor-made chemicals, increasing mining activities, and green mining solutions are among the key trends spurring the mining chemicals market growth. However, the ongoing cost pressure, complex supplier portfolios, shortening value chains, and changing asset structure are increasing challenges for companies operating in the European mining chemicals market. As such, mining chemicals suppliers are compelled to innovate chemical extraction technologies and integrate digital solutions to boost operational efficiency and achieve profitability.

We offer market-specific insights to help clients better understand the profitable market opportunities, price fluctuations, and competitive landscape. RFP for more insights.

Business Challenge

The client, one of the largest firms in the European mining chemicals market faced significant losses due to overproduction and drop in product demand. Also, the ongoing cost pressure caused by intensifying global competition made it difficult for the company to compete with low-cost manufacturers. They wanted to focus on pursuing digitalization projects to achieve operational excellence and minimize their losses. However, this required achieving performance improvements in production, supply chain, and asset management. Also, this demanded focusing on cost reduction and risk management approaches. The client, therefore, approached the experts at Infiniti Research to gain a detailed overview of the changing market scenarios in Europe and build digital implementation roadmap.

Understanding the key mining chemicals market developments and engaging with the right suppliers is crucial for companies in the mining chemicals market to create a competitive advantage in the long run. Our market intelligence experts can help you to achieve these strategic objectives. Contact us today.

Our Integrated Approach

To cater to the specific needs of the client, the experts at Infiniti Research recommended market intelligence engagement. Infiniti’s market intelligence engagement involved a detailed analysis of the European mining chemicals market. The experts generated actionable insights into profitable business opportunities, ongoing cost-pressure in the market, competitors’ strategies, and changing supplier structures to help the client identify process-related bottlenecks and optimize their business operations.

The market intelligence solution also covered an assessment of market risks and analysis of the performance of the client over the past few years. The engagement also involved identifying emerging technologies and exploring new digitalized business models. Also, the report provided insights into the challenges involved in the production, supply chain, and asset management and strategies to combat these bottlenecks.

Results Obtained

Infiniti’s market intelligence engagement helped the client develop and integrate digital technologies to boost application efficiencies for their customers. Also, as recommended by the experts, the client embraced new chemistry formulations and compositions to advance operational orderliness and mineral processing steps. In addition, by deploying customized chemicals, green mining solutions, and innovative mineral extraction technologies, they were capable of extracting more mineral content from low-grade mineral ores and waste products. This helped the company to achieve performance improvement and enhance operational efficiency.

The mining chemicals supplier was able to pursue digitalization projects to achieve operational excellence. Also, by implementing risk management approaches, they were able to assess and track risk dimensions constantly. By keeping pace with price fluctuations in the market, the client was able to streamline operations and build contingency plans. By focusing on cost-effective technologies, they were able to achieve cost reduction in production processes.

Within one year of leveraging our market intelligence solution, the client was able to achieve performance improvements in production, supply chain, and asset management. Moreover, the client was able to create digital implementation roadmap and pursue digitalization projects. The company enhanced profit margins by 44% in a year.

Want to know more about our services for companies in the mining chemicals market? Request more info here and our experts will get in touch with you with detailed insights.

market intelligence

Infiniti’s Market Intelligence Center of Excellence: An Overview of our Industry-leading Engagement Models

For any modern business, an effective market intelligence framework is a ‘must-have’ to unlock their full potential. A successful go-to-market strategy begins with a good foundation of knowledge covering several aspects of the market and key competitors. Infiniti’s market intelligence center of excellence offers a plethora of experience and capabilities in these areas. At Infiniti, we collaborate with our clients as their extended research arm to uncover growth opportunities through simple, effortless, and scalable engagement models.

Positioned at the forefront of market intelligence, Infiniti Research has carved out a niche for itself as the premier provider of market intelligence solutions for leading players across industries. Our unmatched market intelligence solutions, consulting, and comprehensive market assessments are well-known among industry leaders for their ability to solve even the toughest of challenges faced. Our market intelligence center of excellence covers the entire gamut of research and analytics services for your in-house research and corporate strategy team. It includes:

  • Market Research & Consulting
  • Corporate Strategy & Development
  • Sales & Marketing
  • Operations

Market research and corporate strategy

Market research support

Going through market research data is often cumbersome and could prove to be a time-consuming task. We prepare reports for our clients that’s easy to digest and makes finding the answers that they are looking for as painless as possible. Our advanced market research support services include secondary research, questionnaire designing, primary research interviews, statistical data analysis, and dashboard development.

Business research

Business organizations encounter a number of questions prior to starting a new business or expanding their current operations. They find it tough to determine the right business goals for the company. Business research services aid in rendering success to the business in this aspect. Business research services are highly beneficial for businesses in assisting promotional activities, formulating customer retention strategies, and solve other key operational problems of the business. Business research services offered by Infiniti includes market sizing and analysis, sector analysis, competitive assessment, profiling and benchmarking, and industry reports. As a part of our market intelligence center of excellence, we also provide online tracking platform support that focuses on competitor monitoring, real-time market tracker, and other economic indicators and demographics.

 

M&A support

Mergers & acquisitions are among the most complex business transactions. Often, mergers and acquisition plans that look great on paper are fraught with problems that can result in difficulties of merging staff and operations, or even to failure. Infiniti’s M&A support services help identify the potential risks in a new deal so that businesses can make decisions with their eyes open and critical facts at their fingertips. Our M&A support services includes processes such as target identification and screening, strategic due diligence, financial modelling, and joint venture support. These techniques can identify potential issues before a merge or acquisition and enable organizations to grow their business with confidence.

The Infiniti advantage

At Infiniti, we believe in helping our clients develop scalable solutions that deliver sustainable efficiency to their organization. With expertise across 50+ industries and business functions, we have deep expertise in delivering transformational solutions that are designed to fulfill the needs of a more demanding, smarter world. Our market intelligence center of excellence offers:

market intelligenceSimple Low-cost partnership

We provide our clients with flexible, scalable and tailored engagement models to overcome specific business challenges. For more insights on our FTE plans Request a free proposal.

Specialized skillset

Gain fast access to skilled and experienced resources with domain specific knowledge by engaging with our team of experts. Our collaboration with your organization can greatly increase their impact of new or existing strategies, with cost and time zone advantages in your market intelligence center of excellence.

Flexible customer-centric engagement

Our global team of experts is dedicated and equipped to enhance capacity on an “as needed” basis when time and resources are sparse. Our market intelligence center of excellence is based on the foundation of effectively helping our clients and partners meet their goals.

Free project management

Tackling and excelling at business transformation is easier said than done. We ensure that a dedicated project manager is provided for each engagement to oversee and monitor FTEs on quality and deadlines and ensure smooth business transformations.

 Advanced delivery mechanism with 24/7 support

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Rich repository of research sources

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market expansion strategy

Strategies to Enhance Market Share in Asia for Industrial and Manufacturing Firms: In Conversation with an Infiniti Research Thought Leader

Ajay Biswari, AVP – Custom Research (Market and Competitive Intelligence) at Infiniti Research has over 10 years of experience in delivering solutions for global giants in the industrial and heavy equipment sector. His core expertise includes market entry, market expansion, merger and acquisition identification, and customer needs assessment.

Industrial and manufacturing firms often face dilemma in understanding market dynamics and developing an effective market entry or market expansion strategy. Also, the rising competitive pressure, increasing need for differentiation in the market, and need to comply with the stringent regulatory environment have adversely impacted companies in the industrial and manufacturing industry. Consequently, industrial and manufacturing firms are under the pressure to expand their base of operations to developed markets. This necessitates stakeholders to develop an effective market expansion strategy, understand the competitor landscape, and gain a comprehensive view of the current market scenario.

Our market expansion strategy engagement can help industrial and manufacturing firms to gain in-depth market and consumer insights, collaborate with local businesses, garner government support, and devise an efficient market expansion strategy. Request a FREE proposal!

Do industrial and manufacturing companies need to expand their business to new markets?

Amal: Absolutely! Today, several market dynamics affect the business operations of companies operating in the industrial and manufacturing industry. The rising market uncertainties such as increasing competitive pressure, uncertain political scenarios, and rising operational costs are some of the major factors impacting the business operations of companies in the industrial and manufacturing sector. Let me explain in detail impacts of these challenges on companies in the manufacturing industry. The growing competitive pressure often leads to price wars between companies and negatively impacts a manufacturing company’s bottom line. Furthermore, increasing political instability in the recent times including events such as BREXIT and NASTA are even making it more difficult for companies in the industrial and manufacturing industry to sustain a leading edge in the market. To remain ahead in the market and expand market share, it is vital for industrial and manufacturing firms to expand their base of operations to new markets.

market dynamics

Can you shed some light on the strategies that must be adopted by manufacturing firms to survive in today’s competitive market scenario?

Amal: Let me list out three major strategies, which according to me help companies stay ahead of the game. Some companies use technologies to overcome challenges. For instance, recently a major tool manufacturing company achieved 24% productivity improvement and 10% workforce efficiency improvement by investing in new technologies such as IoT and AI.

Also, companies are investing in new product innovations. Introduction of new products in the market can help companies to stay competitive. But, I would highly recommend manufacturing companies to employ a market expansion strategy, as this is sure to provide an above-average growth rate and can save millions of dollars in savings.

With over 15 years of expertise in providing custom market intelligence solution, we have helped various global companies to devise efficient market expansion strategy. CONTACT US to know how our solutions can help your company.

But, why do you think entering the Asian market can be an ideal growth strategy for manufacturing firms?

Amal: Well, recent studies show that over forty per cent of global economic activity is now occurring in Asia, and world growth is expected to continue being led by Asia over the next decade. Also, India and China are two of the major economies which are growing at the fastest rate globally and provide vast opportunities for manufacturing companies. And even these countries heavily depend on exports as one of the revenue streams. So, new manufacturing companies can easily set up manufacturing bases relatively with a low cost of labor and raw materials. So, I think choosing the Asian market can be an ideal growth strategy for companies in the manufacturing industry.

Can you provide more insights on why Asia is a promising market for industrial and manufacturing companies?

Amal: Definitely! To start off with, Asia offers an attractive manufacturing environment that is favourable for manufacturing companies. Also, if we look at the share of global manufacturing output, it has almost doubled in the last decade. Moreover, the low operating cost and diverse demography are some of the other attractive factors in the Asian Market.

I would also like to add another significant geographical advantage within the Asian market in terms of access to market. With companies in the Asian manufacturing industry already competing with each other to be on top of the manufacturing pyramid, this market is trying to garner interest among global firms by offering smooth entry into their market. Also, considering the production cost, Asia offers lower operational costs compared to other developed countries.

What are the major market expansion approaches that some of the top manufacturing companies in the world adopt to stay ahead of the game?

In my view, most manufacturing companies look at setting their individual manufacturing bases or enhance their sales through various approaches. For setting their own manufacturing bases, companies generally leverage greenfield and brownfield expansion approaches. Let me explain these approaches in detail. Generally, greenfield expansion approaches involve huge investment in terms of resources, time, and capability. Although this approach provides complete control over the manufacturing and supply chain processes, this involves huge risks and takes a longer period for results to be shown. However, the brownfield expansion approach provides a kick-start immediately. Also, the brownfield expansion approach requires relatively lower capital investment compared to greenfield approach.

In the case of sales expansion strategies, manufacturing companies mostly look at own sales network or channel partners. Own sales network approach is mostly similar to the greenfield approach, which requires huge capital investment. However, channel partner approach helps companies gain in-depth knowledge about the market through channel partners who are already present in the market.

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Brand awareness strategy

Reducing Operational Cost by 20% and Achieving Savings of $4.8 Million for a Chemical Company | Infiniti’s Latest Market Intelligence Engagement

Market Intelligence Engagement for the Chemical Industry

Intensifying globalization is opening up new opportunities for companies in the chemical industry. However, ambiguity across global chemical markets, pricing pressures, and fluctuating regulatory landscape are increasing challenges for chemical manufacturing companies to stay relevant in the market. As a result, it is becoming imperative for companies in the chemical industry to adapt quickly to evolving market changes and embrace new market opportunities.

With increasing competitive pressure from new market players, companies in the chemical industry are facing huge challenges to stay relevant in the market. Request a FREE proposal to know how our market intelligence solution can help companies in the chemical industry to understand the industry’s fluctuating dynamics and stay ahead of their competitors.

Business Challenge

The client is a chemical manufacturer based out of Germany. With the landscape of the chemical industry continually changing, the client was facing challenges in quickly adapting to transformations and maintaining a competitive edge. Also, the client’s inability to realign their business operations with evolving chemical market demands impacted their overall profit margins. The company was also losing their market share to their competitors. The client, therefore, realized the need to conduct a market intelligence engagement to track emerging market trends, regional market developments, forecast supply-demand shifts, and keep tabs on target market segments.

Other challenges faced by the chemical manufacturer were:

Chemical industry challenge #1

Unanticipated variations in commodity prices – Unexpected fluctuations in prices of crude oil and natural gas were affecting the company’s production process. This subsequently resulted in huge capital losses for the company. The client, therefore, wanted to stay abreast of rising costs and market trends to sustain a healthy bottom line.

Chemical industry challenge #2

Increasing number of recalls and quality audits – As companies in the chemical industry are exposed to a variety of government and other regulatory compliance, it was becoming important for the client to maintain strict quality management to equip themselves for quality audits. Therefore, with Infiniti’s market intelligence solution, they wanted to keep track of evolving regulatory changes in related service sectors.

 Chemical industry challenge #3

Forecast supply-demand shifts – With Infiniti’s market intelligence solution, the client wanted to analyze the regional market developments and market demands to accurately forecast supply-demand shifts. By doing so, the company in the chemical industry wanted to better manage inventory activities.

Solutions Offered

As part of market intelligence engagement, the experts at Infiniti Research conducted a detailed analysis of the chemical industry in Germany. The factors such as industry growth rate, latest trends and innovations, opportunities, and challenges were taken into consideration during the analysis. Also, the experts analyzed the client’s market size, supply chain requirements, and competitive landscape.

With Infiniti’s market intelligence engagement, the client was able to gain a comprehensive view of the market and their customers. The experts also helped the company in the chemical industry to explore new opportunities in the market. By understanding the needs and requirements of the market, the client was able to take confident capital investment decisions. Also, the chemical manufacturer was able to optimize their product offerings and operate safely and sustainably.

Furthermore, with Infiniti’s market intelligence solution, the company in the chemical industry was able to understand the potential market demand and accurately forecast supply-demand shifts. Also, by keeping track of the changing economic and governmental policies, the company in the chemical industry was able to smoothly undergo quality audits. Also, Infiniti’s market intelligence solution helped the company to withstand unexpected fluctuation in the market, enhance inventory planning, and increase reliability across operations. Within the course of one year, the client was able to reduce operational cost by 20% and achieve savings of $4.8 million.

Our market intelligence solutions can help chemical companies to track emerging market trends and regional market developments to quickly adapt to the evolving market requirements. CONTACT US today to leverage our market intelligence solution.

The Future of the Chemical Industry

4 Major Trends in the Chemical Industry

 

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In our recent article, we’ve listed out the top chemical companies across the world. Read the article here.

Top 5 Chemical Companies Across the World

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