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Metals and mining industry

Devising a Digital Transformation Roadmap for a Metals and Mining Industry Client Using Market Intelligence Solution

A metals and mining industry client sought Infiniti’s assistance in becoming truly customer-centric. Infiniti collaborated with the company to design the digital transformation model and transcend the typical cost-reduction adjustments.

Scare resources and rising uncertainty around commodity prices have put the metals and mining industry in a state of turmoil. Besides, rising costs, increasing need for innovation, cyber threats, reducing carbon footprint, and workforce management hurdles are increasing challenges for companies operating in the metals and mining industry. As such, cost cuts, automation, and operational efficiency are becoming imperative for metals and mining companies to succeed in the long run. This is where Infiniti steps in with its best-in-class market intelligence solution. With Infiniti’s market intelligence solution, companies in the metals and mining industry can manage the impact of rising costs, embrace innovation to thrive in a fast-changing environment, and explore new digital technologies.

The COVID-19 pandemic has affected the commodity markets in a variety of ways, and the metals and mining industry is no exception. Our COVID-19 business continuity support solutions can help metals and mining companies to address immediate imperatives and prepare for a quick recovery. Request a FREE proposal here.

Business Challenge

The client is a global metals and mining company based out of Canada.

Automation and increased maturity in the use of data provided significant benefits to the client’s competitors, such as an uplift in productivity and reduction in production costs per tonne. Also, the client noted that their traditional risk matrix was no longer helping them in identifying and managing potential risks. Consequently, they were losing ground to competitors. The company, therefore, turned to Infiniti to leverage their expertise in offering market intelligence solution. They also wanted to design the digital transformation to create transparency into business and customer processes, better predict and anticipate customer needs and demand, and enable faster, more agile decision making.

Other key objectives of the client were:

  • Maximize their returns and increase the return on capital
  • Minimize loss across the entire value chain
  • Ramp up innovation and extract more value from current resources
  • Focus on sustainable cost reduction programs
  • Review supplier and service contracts
  • Define a new digital architecture to enable future digital initiatives to be achieved at lower costs

As the COVID-19 pandemic has brought new supply chain complexities in the metals and mining industry, companies should focus on achieving risk-adjusted efficiency in the supply chain. Our market intelligence solution can help you achieve this strategic objective. Contact us here.

Our Integrated Approach

Infiniti’s market intelligence engagement involved a detailed analysis of the Canadian metals and mining industry. The experts generated actionable insights into profitable business opportunities, ongoing cost-pressure in the market, competitors’ strategies, and changing supplier structures to help the client identify process-related bottlenecks and optimize their business operations.

The market intelligence solution also covered an assessment of market risks and analysis of the performance of the client over the past few years. The engagement also involved identifying emerging technologies and exploring new digitalized business models. Also, the report provided insights into the challenges involved in the production, supply chain, and asset management and strategies to combat these bottlenecks.

Business Outcome

Infiniti’s market intelligence engagement helped the client to assess the impact of digital on other industries as well as the implications of digital disruption for the mining industry. Also, the client gained insight into how technology could enable it not only to optimize the current value chain but also to develop new revenue streams. Besides, the client was able to identify a broader suite of initiatives that span multiple steps in the value chain. This subsequently helped the client to unlock significant value by improving the flow of information from one step to the next and eliminating the waste between value-chain steps.

The metals and mining sector client was able to pursue digitalization projects to achieve operational excellence. Also, by implementing risk management approaches, they were able to assess and track risk dimensions constantly. By keeping pace with price fluctuations in the market, the client was able to streamline operations and build contingency plans. By focusing on cost-effective mining technologies, they were able to achieve cost reduction in production processes.

Within one year of leveraging our market intelligence solution, the client was able to build a customer-centric value chain, streamline processes, reduce costs, and realize savings of over $1.3 million.

Want to know how our COVID-19 business continuity support solutions can help you to succeed in the long run? Request more info here.

Packaged food industry

A Packaged Food Industry Client Saved 25% on Operating Costs by Leveraging Market Intelligence Solution

Global Packaged food industry Overview

Over the past few years, there has been an exponential growth in the packaged food industry. Changing lifestyle and increasing consumption of convenience food are some of the major factors driving the global packaged food industry. Also, factors such as rising health concerns and increasing demand for convenient ‘on-the-go’ food items are contributing to the growth of the packaged food industry. However, changing consumer preferences, operational hurdles, cost pressures, and rising regulations are increasing challenges for packaged food companies. As such, packaged food companies are in the need to adopt strategies to gain a significant portion of the packaging food market share.

For an in-depth competitive analysis and consumer research on the global packaged food industry, request a FREE proposal.

Business Challenge

The client is a packaged food manufacturer based out of the United Kingdom.

Changing consumer preferences and rising need for higher standards and traceability increased challenges for the client in meeting their customers’ demands. Also, owing to the increasing number of regulations, the client faced difficulties in remaining compliant and delivering safe, affordable, and healthy food to consumers. Besides, the client faced challenges in scaling up production based on market demand. Consequently, the company witnessed a huge decline in profits and started losing ground to its competitors. The client, therefore, wanted to stay current with the industry, competitive, and macroeconomic trends. They chose to partner with Infiniti Research to leverage their expertise in offering market intelligence solution.

Other key objectives of the packaged food industry client were:

  • Analyze competitors to benchmark product, services, and processes
  • Identify potential market opportunities
  • Understand the market potential for new products and identify new markets for existing products
  • Scale-up production requirements by managing supply chain complexities
  • Bring products to the market quickly
  • Maintain the best possible methods of storing, packaging, preserving, and distributing products
  • Stay compliant with a large number of regulations

While seismic changes seem to be transforming the packaged food industry, these changes are creating new opportunities for packaged food companies. We can help you identify profitable business opportunities for your business. Contact us here.

Our Integrated Approach

The market intelligence experts at Infiniti Research leveraged a four-phased approach which involved the following:

In the initial phase of the engagement, the experts gained insights into the packaged food industry, developed a baseline understanding of the entire value chain and specified products, and focused on obtaining insights from industry experts.

In the second phase of the engagement, the experts identified the various manufacturing technologies being implemented by the client’s key competitors and the main technology providers providing these solutions. Besides, comprehensive profiles of each technology provider were prepared.

In the third phase, the experts at Infiniti Research conducted extensive primary research by conducting numerous interviews with key participants within the supply side of the value chain. Analysts also conducted extensive secondary research through a complete review of secondary sources of information such as inputs from industry experts and trade journals, annual reports, and in-house research reports.

In the fourth phase of the engagement, specific customer feedback was collected in the form of qualitative and quantitative insights including, market attractiveness statistics, product specification preferences, and product choice criteria.

Business Outcome

With Infiniti’s market intelligence solution, the packaged food industry client was able to meet customers’ demands in a short span of time. Also, the client was able to work more closely with customers to understand their individual needs and goals. Besides, the packaged food industry client was able to keep pace with competitors and stay compliant with a large number of regulations.

By understanding regulatory requirements and changes, they were able to adjust their strategies and product development initiatives to meet regulations as well as take measure to revamp supply chain processes. This helped them remain compliant and deliver safe, affordable and healthy packaged foods to consumers. In addition to this, the packaged food industry client was able to identify potential market opportunities and act accordingly.

The client was also able to keep pace with the packaged food industry trends through an in-depth understanding of the market forces and competitive landscape changes, anticipate emerging trends to best leverage opportunities, and identify ways to differentiate and improve competitive position.

Within one year of leveraging our market intelligence engagement, the client was able to understand the market potential for new products and identify new markets for existing products and scale-up production requirements by managing supply chain complexities. Subsequently, the packaged food industry client witnessed an increase in sales by 33% and was able to save 25% on operating costs.

Want to know more about our services and their benefits for the packaged food industry? Request more info here.

Mining chemicals

Enhancing Profit Margin by 44% by Creating Digital Implementation Roadmap for a Company in the Mining Chemicals Market

Mining Chemicals Market Overview

The European mining chemicals market has long held a strategic place in the economy, fostering innovation, employment, and growth. Rising demand for tailor-made chemicals, increasing mining activities, and green mining solutions are among the key trends spurring the mining chemicals market growth. However, the ongoing cost pressure, complex supplier portfolios, shortening value chains, and changing asset structure are increasing challenges for companies operating in the European mining chemicals market. As such, mining chemicals suppliers are compelled to innovate chemical extraction technologies and integrate digital solutions to boost operational efficiency and achieve profitability.

We offer market-specific insights to help clients better understand the profitable market opportunities, price fluctuations, and competitive landscape. RFP for more insights.

Business Challenge

The client, one of the largest firms in the European mining chemicals market faced significant losses due to overproduction and drop in product demand. Also, the ongoing cost pressure caused by intensifying global competition made it difficult for the company to compete with low-cost manufacturers. They wanted to focus on pursuing digitalization projects to achieve operational excellence and minimize their losses. However, this required achieving performance improvements in production, supply chain, and asset management. Also, this demanded focusing on cost reduction and risk management approaches. The client, therefore, approached the experts at Infiniti Research to gain a detailed overview of the changing market scenarios in Europe and build digital implementation roadmap.

Understanding the key mining chemicals market developments and engaging with the right suppliers is crucial for companies in the mining chemicals market to create a competitive advantage in the long run. Our market intelligence experts can help you to achieve these strategic objectives. Contact us today.

Our Integrated Approach

To cater to the specific needs of the client, the experts at Infiniti Research recommended market intelligence engagement. Infiniti’s market intelligence engagement involved a detailed analysis of the European mining chemicals market. The experts generated actionable insights into profitable business opportunities, ongoing cost-pressure in the market, competitors’ strategies, and changing supplier structures to help the client identify process-related bottlenecks and optimize their business operations.

The market intelligence solution also covered an assessment of market risks and analysis of the performance of the client over the past few years. The engagement also involved identifying emerging technologies and exploring new digitalized business models. Also, the report provided insights into the challenges involved in the production, supply chain, and asset management and strategies to combat these bottlenecks.

Results Obtained

Infiniti’s market intelligence engagement helped the client develop and integrate digital technologies to boost application efficiencies for their customers. Also, as recommended by the experts, the client embraced new chemistry formulations and compositions to advance operational orderliness and mineral processing steps. In addition, by deploying customized chemicals, green mining solutions, and innovative mineral extraction technologies, they were capable of extracting more mineral content from low-grade mineral ores and waste products. This helped the company to achieve performance improvement and enhance operational efficiency.

The mining chemicals supplier was able to pursue digitalization projects to achieve operational excellence. Also, by implementing risk management approaches, they were able to assess and track risk dimensions constantly. By keeping pace with price fluctuations in the market, the client was able to streamline operations and build contingency plans. By focusing on cost-effective technologies, they were able to achieve cost reduction in production processes.

Within one year of leveraging our market intelligence solution, the client was able to achieve performance improvements in production, supply chain, and asset management. Moreover, the client was able to create digital implementation roadmap and pursue digitalization projects. The company enhanced profit margins by 44% in a year.

Want to know more about our services for companies in the mining chemicals market? Request more info here and our experts will get in touch with you with detailed insights.

market intelligence

Infiniti’s Market Intelligence Center of Excellence: An Overview of our Industry-leading Engagement Models

For any modern business, an effective market intelligence framework is a ‘must-have’ to unlock their full potential. A successful go-to-market strategy begins with a good foundation of knowledge covering several aspects of the market and key competitors. Infiniti’s market intelligence center of excellence offers a plethora of experience and capabilities in these areas. At Infiniti, we collaborate with our clients as their extended research arm to uncover growth opportunities through simple, effortless, and scalable engagement models.

Positioned at the forefront of market intelligence, Infiniti Research has carved out a niche for itself as the premier provider of market intelligence solutions for leading players across industries. Our unmatched market intelligence solutions, consulting, and comprehensive market assessments are well-known among industry leaders for their ability to solve even the toughest of challenges faced. Our market intelligence center of excellence covers the entire gamut of research and analytics services for your in-house research and corporate strategy team. It includes:

  • Market Research & Consulting
  • Corporate Strategy & Development
  • Sales & Marketing
  • Operations

Market research and corporate strategy

Market research support

Going through market research data is often cumbersome and could prove to be a time-consuming task. We prepare reports for our clients that’s easy to digest and makes finding the answers that they are looking for as painless as possible. Our advanced market research support services include secondary research, questionnaire designing, primary research interviews, statistical data analysis, and dashboard development.

Business research

Business organizations encounter a number of questions prior to starting a new business or expanding their current operations. They find it tough to determine the right business goals for the company. Business research services aid in rendering success to the business in this aspect. Business research services are highly beneficial for businesses in assisting promotional activities, formulating customer retention strategies, and solve other key operational problems of the business. Business research services offered by Infiniti includes market sizing and analysis, sector analysis, competitive assessment, profiling and benchmarking, and industry reports. As a part of our market intelligence center of excellence, we also provide online tracking platform support that focuses on competitor monitoring, real-time market tracker, and other economic indicators and demographics.

 

M&A support

Mergers & acquisitions are among the most complex business transactions. Often, mergers and acquisition plans that look great on paper are fraught with problems that can result in difficulties of merging staff and operations, or even to failure. Infiniti’s M&A support services help identify the potential risks in a new deal so that businesses can make decisions with their eyes open and critical facts at their fingertips. Our M&A support services includes processes such as target identification and screening, strategic due diligence, financial modelling, and joint venture support. These techniques can identify potential issues before a merge or acquisition and enable organizations to grow their business with confidence.

The Infiniti advantage

At Infiniti, we believe in helping our clients develop scalable solutions that deliver sustainable efficiency to their organization. With expertise across 50+ industries and business functions, we have deep expertise in delivering transformational solutions that are designed to fulfill the needs of a more demanding, smarter world. Our market intelligence center of excellence offers:

market intelligenceSimple Low-cost partnership

We provide our clients with flexible, scalable and tailored engagement models to overcome specific business challenges. For more insights on our FTE plans Request a free proposal.

Specialized skillset

Gain fast access to skilled and experienced resources with domain specific knowledge by engaging with our team of experts. Our collaboration with your organization can greatly increase their impact of new or existing strategies, with cost and time zone advantages in your market intelligence center of excellence.

Flexible customer-centric engagement

Our global team of experts is dedicated and equipped to enhance capacity on an “as needed” basis when time and resources are sparse. Our market intelligence center of excellence is based on the foundation of effectively helping our clients and partners meet their goals.

Free project management

Tackling and excelling at business transformation is easier said than done. We ensure that a dedicated project manager is provided for each engagement to oversee and monitor FTEs on quality and deadlines and ensure smooth business transformations.

 Advanced delivery mechanism with 24/7 support

Worried about time zone differences and how it can affect the smooth execution and delivery of an engagement? Our delivery team and relationship/project managers are accessible round the clock to provide support or cater to client queries.

Rich repository of research sources

The joint efforts of our executives are channeled into ensuring perpetual quality of services across all solutions and industries. Engaging with us can give you access to thousands of proprietary and paid industry sources, market experts, procurement professionals to obtain critical information.

 

market expansion strategy

Strategies to Enhance Market Share in Asia for Industrial and Manufacturing Firms: In Conversation with an Infiniti Research Thought Leader

Ajay Biswari, AVP – Custom Research (Market and Competitive Intelligence) at Infiniti Research has over 10 years of experience in delivering solutions for global giants in the industrial and heavy equipment sector. His core expertise includes market entry, market expansion, merger and acquisition identification, and customer needs assessment.

Industrial and manufacturing firms often face dilemma in understanding market dynamics and developing an effective market entry or market expansion strategy. Also, the rising competitive pressure, increasing need for differentiation in the market, and need to comply with the stringent regulatory environment have adversely impacted companies in the industrial and manufacturing industry. Consequently, industrial and manufacturing firms are under the pressure to expand their base of operations to developed markets. This necessitates stakeholders to develop an effective market expansion strategy, understand the competitor landscape, and gain a comprehensive view of the current market scenario.

Our market expansion strategy engagement can help industrial and manufacturing firms to gain in-depth market and consumer insights, collaborate with local businesses, garner government support, and devise an efficient market expansion strategy. Request a FREE proposal!

Do industrial and manufacturing companies need to expand their business to new markets?

Amal: Absolutely! Today, several market dynamics affect the business operations of companies operating in the industrial and manufacturing industry. The rising market uncertainties such as increasing competitive pressure, uncertain political scenarios, and rising operational costs are some of the major factors impacting the business operations of companies in the industrial and manufacturing sector. Let me explain in detail impacts of these challenges on companies in the manufacturing industry. The growing competitive pressure often leads to price wars between companies and negatively impacts a manufacturing company’s bottom line. Furthermore, increasing political instability in the recent times including events such as BREXIT and NASTA are even making it more difficult for companies in the industrial and manufacturing industry to sustain a leading edge in the market. To remain ahead in the market and expand market share, it is vital for industrial and manufacturing firms to expand their base of operations to new markets.

market dynamics

Can you shed some light on the strategies that must be adopted by manufacturing firms to survive in today’s competitive market scenario?

Amal: Let me list out three major strategies, which according to me help companies stay ahead of the game. Some companies use technologies to overcome challenges. For instance, recently a major tool manufacturing company achieved 24% productivity improvement and 10% workforce efficiency improvement by investing in new technologies such as IoT and AI.

Also, companies are investing in new product innovations. Introduction of new products in the market can help companies to stay competitive. But, I would highly recommend manufacturing companies to employ a market expansion strategy, as this is sure to provide an above-average growth rate and can save millions of dollars in savings.

With over 15 years of expertise in providing custom market intelligence solution, we have helped various global companies to devise efficient market expansion strategy. CONTACT US to know how our solutions can help your company.

But, why do you think entering the Asian market can be an ideal growth strategy for manufacturing firms?

Amal: Well, recent studies show that over forty per cent of global economic activity is now occurring in Asia, and world growth is expected to continue being led by Asia over the next decade. Also, India and China are two of the major economies which are growing at the fastest rate globally and provide vast opportunities for manufacturing companies. And even these countries heavily depend on exports as one of the revenue streams. So, new manufacturing companies can easily set up manufacturing bases relatively with a low cost of labor and raw materials. So, I think choosing the Asian market can be an ideal growth strategy for companies in the manufacturing industry.

Can you provide more insights on why Asia is a promising market for industrial and manufacturing companies?

Amal: Definitely! To start off with, Asia offers an attractive manufacturing environment that is favourable for manufacturing companies. Also, if we look at the share of global manufacturing output, it has almost doubled in the last decade. Moreover, the low operating cost and diverse demography are some of the other attractive factors in the Asian Market.

I would also like to add another significant geographical advantage within the Asian market in terms of access to market. With companies in the Asian manufacturing industry already competing with each other to be on top of the manufacturing pyramid, this market is trying to garner interest among global firms by offering smooth entry into their market. Also, considering the production cost, Asia offers lower operational costs compared to other developed countries.

What are the major market expansion approaches that some of the top manufacturing companies in the world adopt to stay ahead of the game?

In my view, most manufacturing companies look at setting their individual manufacturing bases or enhance their sales through various approaches. For setting their own manufacturing bases, companies generally leverage greenfield and brownfield expansion approaches. Let me explain these approaches in detail. Generally, greenfield expansion approaches involve huge investment in terms of resources, time, and capability. Although this approach provides complete control over the manufacturing and supply chain processes, this involves huge risks and takes a longer period for results to be shown. However, the brownfield expansion approach provides a kick-start immediately. Also, the brownfield expansion approach requires relatively lower capital investment compared to greenfield approach.

In the case of sales expansion strategies, manufacturing companies mostly look at own sales network or channel partners. Own sales network approach is mostly similar to the greenfield approach, which requires huge capital investment. However, channel partner approach helps companies gain in-depth knowledge about the market through channel partners who are already present in the market.

Request for more info to gain detailed insights into our services portfolio and to learn other benefits of leveraging our market intelligence solutions.

Brand awareness strategy

Reducing Operational Cost by 20% and Achieving Savings of $4.8 Million for a Chemical Company | Infiniti’s Latest Market Intelligence Engagement

Market Intelligence Engagement for the Chemical Industry

Intensifying globalization is opening up new opportunities for companies in the chemical industry. However, ambiguity across global chemical markets, pricing pressures, and fluctuating regulatory landscape are increasing challenges for chemical manufacturing companies to stay relevant in the market. As a result, it is becoming imperative for companies in the chemical industry to adapt quickly to evolving market changes and embrace new market opportunities.

With increasing competitive pressure from new market players, companies in the chemical industry are facing huge challenges to stay relevant in the market. Request a FREE proposal to know how our market intelligence solution can help companies in the chemical industry to understand the industry’s fluctuating dynamics and stay ahead of their competitors.

Business Challenge

The client is a chemical manufacturer based out of Germany. With the landscape of the chemical industry continually changing, the client was facing challenges in quickly adapting to transformations and maintaining a competitive edge. Also, the client’s inability to realign their business operations with evolving chemical market demands impacted their overall profit margins. The company was also losing their market share to their competitors. The client, therefore, realized the need to conduct a market intelligence engagement to track emerging market trends, regional market developments, forecast supply-demand shifts, and keep tabs on target market segments.

Other challenges faced by the chemical manufacturer were:

Chemical industry challenge #1

Unanticipated variations in commodity prices – Unexpected fluctuations in prices of crude oil and natural gas were affecting the company’s production process. This subsequently resulted in huge capital losses for the company. The client, therefore, wanted to stay abreast of rising costs and market trends to sustain a healthy bottom line.

Chemical industry challenge #2

Increasing number of recalls and quality audits – As companies in the chemical industry are exposed to a variety of government and other regulatory compliance, it was becoming important for the client to maintain strict quality management to equip themselves for quality audits. Therefore, with Infiniti’s market intelligence solution, they wanted to keep track of evolving regulatory changes in related service sectors.

 Chemical industry challenge #3

Forecast supply-demand shifts – With Infiniti’s market intelligence solution, the client wanted to analyze the regional market developments and market demands to accurately forecast supply-demand shifts. By doing so, the company in the chemical industry wanted to better manage inventory activities.

Solutions Offered

As part of market intelligence engagement, the experts at Infiniti Research conducted a detailed analysis of the chemical industry in Germany. The factors such as industry growth rate, latest trends and innovations, opportunities, and challenges were taken into consideration during the analysis. Also, the experts analyzed the client’s market size, supply chain requirements, and competitive landscape.

With Infiniti’s market intelligence engagement, the client was able to gain a comprehensive view of the market and their customers. The experts also helped the company in the chemical industry to explore new opportunities in the market. By understanding the needs and requirements of the market, the client was able to take confident capital investment decisions. Also, the chemical manufacturer was able to optimize their product offerings and operate safely and sustainably.

Furthermore, with Infiniti’s market intelligence solution, the company in the chemical industry was able to understand the potential market demand and accurately forecast supply-demand shifts. Also, by keeping track of the changing economic and governmental policies, the company in the chemical industry was able to smoothly undergo quality audits. Also, Infiniti’s market intelligence solution helped the company to withstand unexpected fluctuation in the market, enhance inventory planning, and increase reliability across operations. Within the course of one year, the client was able to reduce operational cost by 20% and achieve savings of $4.8 million.

Our market intelligence solutions can help chemical companies to track emerging market trends and regional market developments to quickly adapt to the evolving market requirements. CONTACT US today to leverage our market intelligence solution.

The Future of the Chemical Industry

4 Major Trends in the Chemical Industry

 

Request for more info to know how our market intelligence solutions can help companies across other sectors.

In our recent article, we’ve listed out the top chemical companies across the world. Read the article here.

Top 5 Chemical Companies Across the World

Competitor analysis

Infiniti’s Market Intelligence Solution Helped a Fashion Retailer Understand the Reason Behind Their Dipping Sales Rate and Meet the Changing Market Demands

Business Challenge

Even though the fashion retail industry has fared well over the past few years, market growth has been volatile at times. Growing consumerism, inventory management, sustainability, millennial buying behavior, and entry of new players have increased challenges for fashion retailers. This has pressurized companies in the fashion retail industry to leverage a market intelligence study to drive change and flourish in the fast-changing and unpredictable industry.

The client, a well-known European fashion retail industry player was facing a decline in their overall sales rate along with a dip in the frequency of shoppers. Hence, they decided to conduct a market intelligence study to understand the dynamism in the European fashion retail industry. With Infiniti’s market intelligence solution, the client wanted to gauge customer behavior and understand the extent to which internal and external, controllable factors were playing a part in their dipping sales rate.

Our solutions help businesses keep tabs on target market segments, forecast demand-supply shifts, track emerging market trends, and provide insights on the potential impact of changing factors on business segments. Request a FREE brochure to learn more about our market intelligence solutions.

Solutions Offered and Value Delivered 

By leveraging Infiniti’s solution, the client gained in-depth insights into the European retail industry. The market intelligence study helped the client uncover the reason behind their dipping sales rate. Based on the recommendations offered by our market intelligence experts, the retail industry client was able to prioritize their efforts on factors that would bring the greatest impact to their business results.

The solutions also empowered the client to adequately allocate resources to meet the changing market requirements. Moreover, our solutions also offered information on the market size, market analysis, competitor analysis, and growth predictions.

In a span of 4 months, the client was able to curtail the losses incurred and enhance their profit margin by 22%.

Make smarter business decisions with Infiniti’s market intelligence solutions. Request for a FREE proposal to know how our market intelligence solution can help.

What is Market Intelligence?

‍Market intelligence is the foundation of any company’s business plan, used for discovering insights about consumers and generating prospective sales. Market intelligence provides detailed insights into competitors, latest market trends, consumer buying patterns, economic shifts, and demographics. Thus, smart business owners leverage intelligence  solutions to create effective marketing strategies.

Why Infiniti’s Market Intelligence Solution?

In today’s competitive market, sustaining market position and achieving business growth has become challenging. The inability of an organization to react to the dynamic market increases business risk. Hence, keeping track of market changes is very crucial to thrive in the marketplace. Infiniti’s solutions offer a comprehensive overview of the current market, including competitor strategies, market challenges, market trends, and much more. Our solutions enable organizations to gain a holistic view of the entire market. This insight further helps businesses to customize their products and services and distinguish their brand from their competitors.

With a market intelligence solution, you can gain an in-depth understanding of the market scenario before making any investment decisions. Get in touch today for a personalized market intelligence solution for your business.

Metal Fabrication

Marketing Intelligence Study for a Food and Beverage Company – An Infiniti Research Success Story

Business Challenge 

To keep pace with the growing demands of customers, food and beverage companies are constantly brainstorming new ideas, leveraging market research, and investing millions of dollars into finding the right market niche for their product offerings. Amidst the rising competition, companies that lack knowledge about changes in the market, competitor offerings, and customers’ preferences may find it difficult to thrive in the market. As a result, the need to have a marketing intelligence strategy in place has become vital for businesses.

The client, a leading food and beverage company in the US, introduced a new product in the market. They spent over $7 million on advertising the product on television and in print. But the product failed to gain traction from customers as the company targeted the wrong customer group. Moreover, customers found the product price to be quite expensive. Owing to this, the overall sales of the company plunged by 15%. Due to the dip in sales rate, the company had to discontinue the product in less than a year after it was introduced.

To make up for the lost sales, the client decided to introduce another healthy food product in the market. Before the product launch, the client wanted to thoroughly analyze the target audiences and research their competitors. With Infiniti’s marketing intelligence solution, the client wanted to build a robust marketing strategy, measure marketing progress, set competitive prices for the product, and deliver growth across all customer segments.

Rising market competition demands intelligent marketing solutions. Request a FREE brochure to learn more about our marketing intelligence strategies.

Solutions Offered and Value Delivered

Infiniti’s marketing intelligence research involved a detailed analysis of the client’s target audiences, key competitors, and profitable market segments. The marketing intelligence research offered to the client also helped them in devising a robust marketing strategy to promote their new food product. Also, by closely analyzing competitors, the client was able to ascertain the demand for similar products in the target market. This helped them set competitive prices for their new product.

They were also able to measure marketing progress and wisely spend their resources and money on advertising. With this, the client was able to attract lucrative customer segments and enhance sales for their newly introduced product. Within one year of product introduction, the client was able to exceed the sales expectations. As a result of the marketing intelligence study, the company was able to increase their profit margins by 25%.

To be successful in today’s competitive market, businesses must be able to accurately fulfill consumers’ demands seamlessly. Request a FREE proposal to know how our marketing intelligence solution can help you succeed in this competitive market.

Importance of Marketing Intelligence

Marketing intelligence 

CONTACT US to learn more about our marketing intelligence services.

Biggest Challenges in Retail Industry Right Now

challenges in retail industry

Customers today are no longer forced to make a purchase decision by comparing a few options that are available. Rather, they are now bombarded with dozens or even hundreds of options to choose from. Therefore, one of the key challenges in retail industry is for companies to differentiate themselves from the other players and consequently improve their visibility in the market. Furthermore, waning brand loyalty as customers tend to switch from one brand to another based on what best serves their requirements now proves to be a unique challenge for modern retailers. They now need to find innovative ways to appeal to both existing and potential customers.

In this blog, retail industry experts from Infiniti Research highlight some of the biggest challenges in retail industry this year and how reliable retail industry data coupled with effective market intelligence solutions can help oust such roadblocks.

We understand that businesses face several challenges in retail industry while identifying and curating high-value customers to develop marketing strategies and maximize profitability. Request a free brochure to know more about our solutions for the retail industry and how we help clients identify market trends, opportunities, and challenges in retail industry.

Challenges in retail industry 2019

Consumers moving to multi-channel buying experiences

Technology has been a major boon to retailers and customers alike, however, they also play a major role in propelling the challenges in retail industry. As consumers are seamlessly moving between online and brick and mortar platforms for shopping, they are becoming more open to retailers who can facilitate these transactions. So, companies that want to thrive in this sector must heed to such retail industry trends and focus on creating top-notch customer experience across all platforms.

 Demand for impeccable customer experience

Brand loyalty largely depends on the customer experience. The level of effort taken to enhance customer experience is directly proportional to the customers’ likelihood to engage in repeat purchases with a brand. However, this is currently one of the key challenges in retail industry as creating a significant customer experience requires retailers to dive-deep in customer details in order to understand their customer better. Providing personalized experiences by identifying customer preferences could contribute to delivering great customer experiences.

Siloed marketing infrastructure

Effective marketing today requires companies to engage with their target customers across various platforms. Multi-channel communications are essential in driving the creation of seamless customer experience. But this could also prove to be one of the major challenges in retail industry because with so many different channels customer data could be siloed. In case all the elements of the marketing department are not working in synergy, chances are that customers could be overwhelmed with conflicting or repeat messages.

To gain a competitive edge in the retail industry despite several ongoing trends and challenges, it is vital to adopt a data-driven approach coupled with the right solutions that can transform this data into meaningful insights. Request a free proposal to learn how our market intelligence solutions can help overcome challenges in retail industry.

How Infiniti’s solutions can help retailers overcomes these challenges?

Creating a winning proposition in today’s complex retail environment requires a superior business strategy, resourceful operations, attractive merchandising, targeted marketing, and the use of reliable technology. We provide strategic market intelligence solutions and help our clients identify challenges in retail industry and use their key performing metrics to facilitates quicker decision making and better customer service. Get in touch with us to know more about our market intelligence solutions for the retail industry.

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