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IR28

Top Drone Applications – Where can they be of Importance?

Until recently, drones were seen as expensive gadgets within the reach of a few individuals, with no specific purpose. However, after changes in regulations and drop in prices, drones have come up as an economically viable option in commercial applications. Drones have been particularly useful in industries, where the working condition is hostile to humans. This is because drones can be remotely navigated to reach nooks and corners and explore dangerous working conditions. With the technological advancements offered by the drone technology, companies have benefitted by increasing their ROI. Drone application isn’t only limited to drone videography but also delivery,Request Proposal environmental assessment, and automation. Here are some of the top drone applications gaining traction in the market today:

Agricultural use

Farmers often need information about large tracts of land. Recent drone applications can help them track water usage, heat signatures, water use, and soil analysis. Aerial surveillance was an expensive affair in the past as it required planes to do the analysis, but modern-day drones significantly cut-down the cost. By using drone as a service, farmers have been able to boost their ROI and it comes as no surprise that the market is expected to reach the billion mark soon in a few years. Many start-ups are jumping into the scene with companies such as Jhon Deere partnering with Sentera to provide access to agricultural software.

Infrastructure development and maintenance

Inspecting infrastructure can be costly, and can cost companies thousands of dollars for manpower and transportation-related activities, such as boats and helicopters. However, drones can emerge as a cheaper, faster, and safer alternative to such options. A typical drone may cost only a few hundred dollars to employ; thereby, saving companies thousands of dollars. Today, telecom companies like AT&T are using drones to inspect cell towers so that people don’t have to risk their lives by climbing such high cell towers. Additionally, one of the key drone applications is their use in the energy industry to inspect solar farms, wind turbines, oil platforms, bridges, and dams.

Infrastructure uses

Apart from its use in infrastructure inspection, it can also be used to replace it. It all started out in 2017 when AT&T tested their small replacement cell tower, which can be deployed during big events or disaster scenes to spread the load. Many companies are working on drones as a replacement for the current infrastructure.  A solar-powered drone can stay in the air for months and disseminate internet to remote locations. Facebook and Google are notable names amongst the companies who are planning to use drones as an infrastructure.

Construction

Accidents on construction sites can be dangerous to the lives of workers in and around that area. Real-time aerial inspection allows for quick site surveys and decreases instances of accidents. Autodesk has invested heavily in drone maker 3D Robotics, which can capture site data that can later be analyzed by the Autodesk software. Roof inspection, construction site, mining operations, and utility inspection are some of the drone applications in the construction market.

To know more about top drone applications:

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IR27

Hydro Energy Client Gains Relevant Market Insight with the help of Market Assessment Solution

 

LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market assessment study for a hydro energy client. The hydro energy industry is experiencing a resurgence due to technologies that lower the environmental impact. Additionally, the hydro energy sector has experienced growth prospects due to increase in pumped storage option.

“The market assessment solution helps the client to profile the most profitable target segments and devise the best possible market strategy. Additionally, it also helps the clients to identify the current market position of their company and key competitors through SWOT analysis.,” says an expert at Infiniti Research.

The market assessment solution offered helped the hydro energy client to increase market share across every vertical by understanding the demographics to create robust framing strategies across the industries.

Additional benefits of the market assessment solution

  • Obtain relevant market insights about the hydro energy market
  • Identify the current market position of the company
  • To know more,  request a free proposal

To know more about how our market assessment solutions helped the hydro energy client

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Market Intelligence

Retailers Taking the Path Less Trodden – Small is Set to be the New Big

Gone are the days when every company in the retail industry aimed at opening a chain of big-box stores with a space of 110,000 plus sq. ft. offering a wide range of products cheaper than other retail stores, aimed at providing a one-stop shopping experience to the consumers and encouraging them to purchase in bulk to save money. The big-wigs of retail and consumer packaged goods (CPG) industry such as Target, Wal-Mart and Best Buy are now taking the path less trodden, literally. These players have joined the latest trend that has taken the retail industry by storm, everyone’s going small – it’s the new big.

The “Smaller is Better” Philosophy

The idea of giant big-box retail industry foraying into the small format stores was something that no one predicted, but today, retailers have begun devising new strategies owing to the ever-changing preferences and shopping habits of consumers. “Why go Small?”, You ask. Here’s why,

  • Small format stores help retail industry venture in space-constrained and overly populated urban areas with little or no competition and
  • It helps retail industry tackle the online competition on various facets such as product assortment and variety, convenience and delivery time.
  • Smaller stores are also expected to yield higher sales per sq. ft. and increase in footfall.
  • These stores can be used to mirror the local needs of customers, with product range and assortment tailored specifically to the demographics of that area.

Small Stores – What’s in it For You?

For decades, the retail scenario in the Americas has been dominated by big-box store giants, but there has been a slow and gradual shift towards the so-called smaller footprint stores. For the consumers, this reeks of higher ‘convenience’ and ‘accessibility’. It means more locations closer to where the consumers are present, thereby translating into a much faster and convenient shopping experience for all. The small-store format is a promise of a quick and easy experience to cajole the consumers to actually make an effort to visit a physical store.

The Big and Small of Everything; Driven by Data

In nearly a decade from now, customers will outgrow the ‘one-size-fits-all’ approach of mass and big-box retail and gradually start seeking for smaller stores that will cater to their individual needs. Thereby making data and insights the secret ingredient for retail success. In order to know their customers and deliver unique and worthy shopping experience, retail industry need to make use of market and customer intelligence that will help them to tackle challenges and achieve growth, innovation and operational efficiency. Retail industry need to assess the competitive landscape and identify the most profitable customer segments and demographics in order to take the big plunge.

Infiniti Research is your one-stop shop for all your market insight needs

 

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