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Medical Devices Market Assessment: How it Helped a Surgical Gloves Manufacturer to Increase it’s Market Share by 5%

Over the past few years, the global medical devices market has been facing several revenue and profitability challenges owing to intense competition in the market.

The global medical devices market has witnessed a rollercoaster year with several challenges, transformations, and regulatory changes taking place at a rapid pace. Market players face multiple challenges owing to the recent trends in the industry which includes a shift in demand from rubber gloves to synthetic rubber gloves and an increase in capacity expansions by manufacturers.

Value-based reimbursement models and accountable care are causing a seismic shift in the global medical devices market. Owing to the evolving market landscape, the value of data and device alone will not be sufficient to ramp up sales. Instead, it requires a new take on solutions that bundle data and real-time analytics that healthcare firms, payers, and clinicians will want to buy. However, to improve decision-making, solutions have to provide actionable insights into the existing medical records and real-time data.

The Business Challenge

  • The client: A surgical gloves manufacturer

To assess customers’ purchasing behavior, usage, and awareness of their products, the client – a leading player in the medical devices market – approached Infiniti to engage in a market assessment study. The surgical gloves manufacturer wanted to analyze the market attractiveness in the surgical gloves segment to determine the possibility of strategic changes that could be incorporated to increase their competitiveness.

Moreover, with the help of market assessment, the client wanted to assess the viability and future growth potential in the medical devices market. Their primary objective was to conduct an objective and detailed evaluation of the potential of the new product that they wished to introduce. At the same time, the client was looking at increasing their market share by focusing on the needs of the most profitable market segment.

How Our Market Assessment Solutions Help Companies in the Medical Devices Market?

An effective market assessment study requires a comprehensive analysis of the market landscape-market trends, entry barriers, risks, competition, opportunities, and resource constraints. Whether your goal is to launch a new product or venture into the most profitable market segment, conducting a robust market assessment study acts as a vital step in determining the demands of the potential customer base.

Summary of our market assessment engagement

Medical Devices

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Client Journey

Infiniti’s market assessment engagement helped the medical devices manufacturing firm to increase their market share by about 5%. This was made possible by identifying customer demands and the most profitable market segments. The solutions offered also helped them accomplish three main goals – identify markets that had the highest potential, venture into a new market segment, and increase profit margins.

Furthermore, to help the client assess the market landscape and identify imminent market trends, the medical devices market research experts at Infiniti conducted a market assessment study that helped them cast a critical eye on the overall commercial environment of the medical devices market. The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the medical devices market.

Solution Benefits and the Business Impact

Infiniti’s market assessment experts offered end-to-end solutions that helped the surgical gloves manufacturer to identify the best market opportunity that aligned with their business goals. In addition, the solutions assisted the client to adequately assess – market value, customer behavior, global competition, and entry barriers. The client also gained detailed insights into the medical devices market, which enabled them to identify the potential entry points, leading to the development of a sustainable business model.

The Future

With several types of disposable surgical gloves available in today’s market, it might be difficult for organizations in this segment to understand and cater to the growing customer needs. To withstand the competitive pressure and gain a stronger foothold, leading market players are increasingly investing in other alternatives such as – capacity expansions, industry collaborations, and mergers and acquisitions.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the global medical devices market.

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Market Assessment Study on the Green Packaging Market: Assessing Sustainability Challenges in Expanding Product Offerings to Niche Target Regions

Sustainability is an essential and fast-growing area of concern for the packaging companies as it addresses environmental, social, and economic challenges.

Green packaging, also known as sustainable packaging, makes use of packaging materials that cause little or no harm to the environment when compared with other kinds of packaging materials. The packaging industry is witnessing intense pressure from retailers, consumers, government, non-government organizations, packaged product suppliers, and environmentalists for the development of eco-friendly designs, green packaging materials, and end-of-life processes to improve packaging sustainability by minimizing its environmental and societal impact.

In today’s competitive business environment, companies in the global packaging industry are being extensively scrutinized along the entire supply network, starting from raw material processing to end-of-life processes. Consequently, there have been significant advances in sustainability, which has subsequently posed major challenges owing to the complexity of interactions between packaging and the packaged products and the various functions performed by them. The growing trend towards sustainability and the adoption of green packaging solutions has greatly influenced manufacturers in the packaging industry. Leading end-users including –  retailers, manufacturers, and consumers now prefer green packaging, which is formalized in corporate-social accountability goals and publicized in product marketing strategies.Request Proposal

Business Issues

  • The client: A green packaging manufacturer

With an aim to expand their product offerings to niche target segments, the client – a green packaging manufacturer – approached Infiniti to engage in a market assessment study that would help them assess consumer preferences and boost the overall awareness of their products. The primary objective of this market assessment engagement was to identify all market opportunities whilst effectively tackling sustainability issues.

How Can Market Assessment Help Companies?

Market assessment involves the comprehensive assessment of several factors – market trends, evaluation of the potential of new product or service offerings, new investment or new business idea, industry risks, and constraints. A well-executed market assessment will help you identify new market opportunities that offer better returns on investments.

Whether you are interested in venturing into a new market or launching a new product, market assessment is the crucial step in determining the potential customer base for your product and service offerings. The inability to conduct an effective good market assessment will ultimately lead to financial losses and wastage of resources, which could be detrimental to the future of your organization.


Summary of our market assessment solution

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Client Journey

To help the client gauge numerous factors influencing their growth in the packaging industry and assess the overall brand perception, the market assessment experts at Infiniti followed a strategic research approach. The approach included primary and secondary research methodology coupled with qualitative and quantitative data collection procedures. The experts also reached out to various investors and stakeholders in the packaging industry.

Solution Benefits and the Business Impact

With the aid of Infiniti’s market assessment engagement, the green packaging manufacturer obtained a holistic view of the entire market. Our solution also enabled them to develop an action plan for addressing the issues identified. The market assessment engagement also enabled the client to gain a holistic view of the risks and opportunities in the packaging industry. This study also facilitated the extraction of other information including trends, growth, opportunities, risks, and key players in the market.

The Future

The growth in environmental awareness along with drastic changes in consumer attitudes toward sustainability are expected to greatly impact the future of the packaging industry. With the growing demand for green packaging, this industry will witness a surge in the number of companies embracing eco-friendly and sustainable approaches. However, in the future, we will see more businesses embracing greener approaches with the ultimate goal being the enhancement of productivity as well as limiting negative environmental effects.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the packaging industry.

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Market Assessment: A Success Story on How We Assisted a Prominent Base Chemicals Manufacturer Understand and Anticipate the Market Situation of Their Operating Subsidiaries

Revenue growth in the chemical industry is a result of higher prices and improving global economic conditions leading to enhanced demand in the end markets.

In the chemical industry, base chemicals are produced in large quantities and are generally sold to other end-use sectors or are used for the manufacture of products within the chemical industry. Base chemicals are classified into two groups namely:

  • Organic base chemicals
  • Inorganic base chemicals

The inorganic base chemicals include hydrogen chloride, calcium carbonate, nitric acid, sulphuric acid, and other such compounds. It also includes soaps and surfactants, fertilizers, and building materials. Organic base chemicals are either building blocks such as propene, ethene, and benzene or compounds made using these building blocks such as methanol and ethanoic acid.
Additionally, a significant growth contributor is the increase in global sales in the automotive industry, which is a major market for chemicals due to the high volume of chemical products used in the development process. However, for leading players in the chemical industry, agriculture and sustainable housing seem to be theIR_RFP two global megatrends helping them gain a competitive advantage.

The Business Challenge

The client– A leading player in the chemical industry specializing in the manufacture of base chemicals

Objective– To leverage market assessment to understand the market conditions and identify the potential market risks and opportunities.

A leading player in the chemical industry and an international manufacturer of base chemicals wanted to gain detailed insights on the market conditions. The client wanted to leverage the use of Infiniti ’s market assessment solution to better understand the market risks and opportunities. Their primary intention was to understand and anticipate the market situation of its operating subsidiaries in specific geographies. A decision to invest or close the subsidiary was to be based on the result. Their objectives included an assessment of the market by value and volume, state of the market, and identification of the key competitors and their performance in the market.

The base chemicals manufacturer also wanted a detailed report on the entry barriers, new opportunities, risks, and competition in the chemicals industry market space.

Results– Offered detailed insights on the global chemicals industry, which helped them make informed decisions. The market assessment solution also enabled the base chemical manufacture in developing an action plan for addressing the identified issues.

Base Chemicals

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The Journey

The market assessment experts at Infiniti carried out extensive research comprising of interviews and discussions with leading stakeholders across the chemical industry to help the client improve business efficiency. The experts at Infiniti further compiled information from a wide array of secondary sources such as paid industry databases, company presentations, and industry forums to help the client understand the competitive scenario.

The Solution and the Business Impact

With the help of Infiniti’s market assessment, the client was able to identify the market situation in specific geographic areas of their interest. Also, the base chemicals manufacturer was able to gather targeted data regarding the potential risks and opportunities in the chemical industry.

Leveraging market assessment also offered detailed insights on market growth, opportunities, trends, risks and key players in the market. This engagement also provided information on the economic, competitive, and political environment affecting the base chemicals firm. The market assessment engagement also helped the client to improve their overall organizational performance by enhancing their business strategies.

The Future

The rising demand for base chemicals lays the foundation for the growth of the chemical industry firms and subsequent industrial value creation. The global market for base chemicals is expected to grow further owing to the high demand from end-user industries such as soaps and detergents, fertilizers, textiles, and pulp & paper.

Moreover, factors such as intellectual property, customer and feedstock proximity, and technology know-how no longer help secure a sustainable competitive advantage. Players who are early adopters of innovative business models have the unique opportunity to act as game-changers in the global basic chemicals manufacturing space.

Chemical industry challenges

  • Commoditization of specialty chemicals– The financial performance of specialty chemicals companies has stagnated as many chemicals have become commodities. Also, leading players with broad specialty portfolios are in the undesirable position of having to refine their business models to reflect this sharp drop in pricing power.
  • Constant changes in innovation– With rapid technological advancements, the end-users’ demand for faster launch, less expensive products, and efficiency has increased. Therefore, chemical industry players must focus on inventing new entities and business models to enhance the product management strategies.

To successfully implement market assessment solutions in their business processes, base chemicals manufacturers need to understand that market intelligence is the foundation of collective intelligence. Moreover, it is essential to have a logical and structured action plan complete with KPIs and project success indicators that offer a clear direction and instill confidence when implementing an action plan.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the base chemicals industry.

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Automotive Manufacturing Company Customizes Value Proposition for their Customer with The Help of Market Assessment Solution

Infiniti PR Infographic Case Studies 2LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market assessment solution for a renowned automotive manufacturing client. The global automotive industry has started to witness a large flow of investments in research and development in order to comply with stringent regulatory measures and increase overall profits.

“Market assessment solutions provide insights into the automotive manufacturing space regarding the demographic and economic overview, competitor analysis, location mapping, and key demand drivers. Additionally, it also provides an accurate understanding of the market dynamics thereby helping companies frame value-creating strategies,” says an expert at Infiniti Research.

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The market assessment solution offered helped the automotive manufacturing client to gain a detailed assessment of the business characteristics in terms of the organic and inorganic growth. The solution also offered insights into the prevailing market condition in order to develop a customized value proposition.

Additional benefits of the market assessment solution

  • Develop positioning based on customers preference
  • Understand potential market entry bottlenecks and help client mitigate such barriers

 

 

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Infiniti’s Market Assessment Service Helps a Prominent Automotive Manufacturing Client Gain Better Visibility into Effective Market Positioning Strategies

The number of cars purchased by the millennial segment saw a radical decline of 30% and is expected to witness a further decline in the coming years.

In recent years, the global automotive industry has started witnessing high investments in research and development to comply with the stringent regulatory measures and increase profit margins. The growth in the automotive space is marked by the rise of shared economy, partnerships with disruptive tech companies, and the growing demands among the consumers. Despite the economic crisis, prominent automotive manufacturing companies are planning to enhance their offerings to stay competitive and offer low-cost models to the customers. After the global economic recovery, leading automotive manufacturers have started investing in technologies, clean energy, and autonomous vehicles to reach out to the target audiences in an agile and seamless manner. Although the automotive industry is witnessing promising growth, several factors may influence the growth of the market. These factors include:

Increasing globalization: With the increasing globalization, leading clients in the automotive manufacturing sector have started facing challenges when it comes to penetrating niche target segments and enhancing business offerings. Moreover, the regulatory trade practices are restricting prominent automotive manufacturing companies from enhancing their operational efficiency while meeting the quality concerns.

Innovations: The competition in the automotive space is growing manifold, and major OEMs and dealers need to rely on innovations to meet the growing demands for customization. Moreover, automotive manufacturing companies need to find innovative ways to reach out to the customers, while meeting the quality standards.

Changing consumer preferences: The automotive industry is nearing its saturation due to the presence of a considerable number of competitors, globally. Due to the presence of numerous brands, the preferences of the consumers have started changing, and consumers are no more concerned about brand loyalty.

To address such challenges and gain strategic insights into the market landscape, organizations are facing the need for effective market assessment solutions. Market assessment provides an accurate understanding of the market dynamics and helps companies frame value-creating strategies. Moreover, such solutions also provide greater insights into the automotive manufacturing space in terms of the demographic and economic overview, location mapping, competitor analysis, and key demand drivers.IR_Brochure

The Business Challenge

  • The client: A leading automotive manufacturing client
  • Area of engagement: Market assessment

The client, a renowned automotive manufacturer, wanted to gain insights into the market landscape and identify the regional opportunities and challenges. The client wanted to seek ways to identify the most profitable segments and refine their relationship with the consumer base. With the help of Infiniti’s market assessment solution, the client also wanted to gain adequate insights into the customer awareness, the usage, and perceptions of the brand, and major competitors in the automotive manufacturing space. The primary concern of the client was to understand the purchasing habits of the customers and adequately allocate their marketing resources to meet the business requirements.

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Our Journey

To assess the current market scenario, the market assessment experts at Infiniti carried out extensive research, comprising interviews and discussions with leading stakeholders in the automotive manufacturing space. Furthermore, to identify potential bottlenecks and improve the market opportunity, the experts also compiled information from a wide array of secondary sources such as trade shows, government bodies, industry forums, and company presentations in the automotive manufacturing space.

The Solution Benefits and the Business Impact

The market assessment solution offered by Infiniti helped the automotive manufacturing client gain a detailed assessment of the business characteristics in terms of the organic and inorganic growth. The solution also offered adequate insights into the current market scenario and helped the client develop customized value propositions. The engagement also helped the client position their products based on the customer’s preferences and mitigate potential bottlenecks related to market entry.

The Future:

The future of the automotive manufacturing is likely to be marked by innovations and engineering developments in terms of IoT, connected cars, and haptic sensors. OEMs and suppliers should invest highly in R&D to develop new technologies and technical talent.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the automotive manufacturing space.

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telecom industry

Leveraging Effective Market Assessment Solutions to Devise Market Entry Strategies for a Chemical Industry Client

Over the past few years, the chemical industry has witnessed a decline with the deteriorating industrial production and broad inventory sizing by manufacturers. To gain a stronger foothold in this competitive environment, leading firms in the chemical industry have started facing the need for effective market entry strategies. Additionally, players in the chemical industry space have started devising effective market assessment engagements to improve their overall profit margins.

With years of proficiency in offering a plethora of services, Infiniti’s market assessment studies help leading businesses gain comprehensive insights into the market landscape in terms of the competitors and their product positioning strategies.

Moreover, the market assessment specialists at Infiniti assist clients to understand various customer segments, buying patterns, and the roadblocks regulating the market’s entry across new and niche market segments. The client can also identify the types of technologies involved in the current scenario and implement upcoming techniques in the future.IR_Brochure

The Business Challenge

A leading chemical industry manufacturer with offices spread across the globe wanted to devise an effective market strategy to enter different markets and showcase their offerings in the chemical industry space. They also wanted to implement a robust market strategy to tap potential opportunities and build a unique identity among the competitors in the market.

Our Approach and Solutions Offered

To gain the desired information on the best market entry strategies Infiniti’s market assessment specialists followed a blended approach that included discussions and interviews with leading stakeholders in the chemical industry and compiled relevant pieces of data to deliver valuable insights to the client. Also, to offer in-depth insights on the best market entry strategies, Infiniti created a robust market sizing model from exclusive databases such as news aggregators, company presentations, and industry forums.

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Market Assessment Engagement Benefits:

  • Analyzed the customer and market trends in the chemical industry
  • Assessed the current market performance and opportunities across geographies
  • Identified the potential opportunities in the marketplace and made relevant modifications to the existing models
  • Devised effective strategies for their future growth prospects

Benefits of Our Integrated Approach

In a mere span of eight weeks, Infiniti’s market assessment specialists were able to offer insights on the implications of entering new market segments in the chemical industry space. This engagement also helped the client understand the factors hampering the growth of the market and make informed business decisions.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the chemical industry.

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market segmentation

Market Assessment Study Assists an HVAC Manufacturer to Enter the Australian Market

The global market for HVAC equipment is expected to grow at a steady rate due to the rise in infrastructure and rapid urbanization in residential and commercial properties. HVAC systems are becoming one of the fundamental building blocks in the modern set-up. These systems are expected to be found in almost all upcoming residential and commercial buildings. However, several manufacturers of the HVAC systems across the globe have their own technologies or have acquired the technology from abroad. This creates a barrier for players wanting to enter the market space. As a result, manufacturers of HVAC equipment have started adopting market assessment studies to enter markets in niche regions.

Infiniti’s market assessment solutions help clients identify opportunities and execute tactical actions to maximize ROIs across various geographies. In addition, the clients can evaluate the competition and penetration levels of these systems across niche market segments. The clients can further analyze their strengths and weaknesses and implement effective solutions to mitigate risks.

The Business ChallengeIR_Brochure

A leading HVAC equipment manufacturer with offices spread across the globe wanted to establish an operating subsidiary in Australia. Additionally, they wanted to assess the market in terms of value and volume of sales and marketing strategies used for the growth. They also wanted to identify the key competitors and their performance in the market space.

Our Approach and Solutions Offered

Infiniti’s market assessment experts followed a comprehensive approach including interviews and discussions with leading stakeholders in the HVAC sector and compiled relevant pieces of information to deliver valuable insights to the client. The strategic insights included facts about the Australian market for HVAC systems.  Also, to assess the market potential, Infiniti’s market assessment experts devised a robust market sizing models from exclusive databases such as company presentations, news aggregators, and industry forums.

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Market Assessment Engagement Benefits:

  • Assessed the current market performance and opportunities across geographies
  • Identified the potential opportunities in the marketplace and made obligatory modifications to the existing models
  • Analyzed the customer and market trends in the Australian market
  • Devised effective strategies for their future growth prospects

Benefits of Our Integrated Approach:

In a span of mere ten weeks, Infiniti’s market assessment experts were able to gauge information on the HVAC systems landscape in Australia, potential competitors, and a potential product positioning framework in the market space. The engagement also helped the client accurately evaluate the dynamics across geographical locations to frame effective strategies.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the HVAC industry.

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cosmetic packaging

Market Assessment Engagement Enables a Chemicals Supplier to Build an Effective Route-to-market Plan

In the recent years, the demand for chemicals has fallen due to the declining industrial production and broad inventory rightsizing by customers. To gain profitable growth in this competitive environment, leading players in the chemical industry have started facing the need for an effective market entry plan. Furthermore, to address the continuing uncertainty, organizations in the chemical space are devising an effective market assessment engagement to reduce costs and improve the overall profit margins. Market assessment helps leading businesses gain a comprehensive understanding of the market in terms of the current market space, the competitors, and their product positioning. Also, an effective market assessment engagement helps businesses stay informed about the current chemical industry’s landscape in terms of key demand drivers, pricing trends, and opportunities.

To sustain themselves in the rapidly changing business environment, Infiniti’s market assessment studies help clients assess the market landscape in terms of both volume and value. With years of expertise in offering a plethora of services, Infiniti’s market assessment experts assisted the client in understanding various customer segments, buying patterns, the competition, and the barriers regulating the market’s entry across niche and new market segments.IR_Brochure

The Business Challenge

Every stakeholder in the chemical industry wanted an answer to the same general question: How to enhance their marketing strategy and penetrate different potential market segments. Like all other suppliers in the chemical landscape, a leading chemical supplier was facing predicaments building an effective route-to-market plan. The client wanted to understand the market effectiveness and penetrate across niche market segments. The client wanted to gain insights on the important parameters such as the current market performance, the competitors, and their product portfolio.

Our Approach

To gain the desired information on the potential markets, the client approached Infiniti’s team of market assessment experts. Infiniti’s market assessment experts also followed a blended approach comprising of interviews and discussions with prominent stakeholders such as KOLs, industry experts, product users, and procurement experts in the chemical industry. Similarly, the market assessment experts at Infiniti further created a dashboard to compile information from different proprietary sources such as paid industry databases, industry forums, company presentations, and newsletters.

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Market Assessment Engagement Solution Benefits:

  • Gained a detailed characterization of the market in terms of the product and business idea
  • Gained a comprehensive analysis of the market in terms of market trends, entry barriers, competition, and risks
  • Identified new markets and refined the relationship with existing customer base
  • Assessed the needs, expectations, and standards of the customers
  • Analyzed the level of customer satisfaction with the product
  • Analyzed the buying patterns of the consumers and identified the best market opportunities

Benefits of Our Integrated Approach

After a comprehensive analysis of the market space, the client was able to identify the overall revenue potential, the extent of competition, and assess unmet customer needs. Furthermore, the client was able to assess the market attractiveness in terms of devising new product offerings. The client also gained detailed information on the competitive landscape, including the competitors and their current position in the chemical industry.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the chemical industry.
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Market assessment study enables opportunity identification and ways to increase marketing effectiveness in tier-2 markets for architectural coatings in the Middle East and Africa

With the relentless growth in construction activities, the end-user segments are concerned about the quality of the products used in architectural and concrete coatings. The customers of today are extremely demanding are looking for promising solutions that deliver performance without compromising on the durability. Also, to deliver promising qualities in the products offered and penetrate across niche market segments, manufacturers in the architectural coatings space have started leveraging the use of market assessment studies. Market assessment studies help organizations gauge potential markets and enhance their offerings across the niche regions. With the help of robust market assessment studies, organizations can bridge the barriers for entry and assess competition risks and opportunities in regions such as the Middle East and Africa.

While venturing into a new market to launch new products and services, a robust market assessment study should be carried out to allocate resources effectively to promise better returns on investments. With years of expertise in carrying out robust market assessment studies, Infiniti’s market assessment experts help the client analyze the strength, weaknesses, opportunities, and threats to effectively carry out an effective go-to-market approach.

The Business ChallengeIR_Brochure

Though the recent years have witnessed a moderate growth in the production of architectural coatings, a leading manufacturer in the architectural coatings landscape was facing a predicament identifying the potential market opportunities across niche market segments. The client wanted to leverage the use of innovative technologies and devise an effective marketing strategy for their products to target potential markets across the Middle East and Africa.

Our Approach

Entering potential niche market segments and expanding their existing product portfolio requires the help of a highly motivated and deeply knowledgeable market assessment team. To identify the potential opportunities in the architectural coatings market, the client approached Infiniti’s team of market assessment experts. Infiniti’s market assessment experts carried out a blended approach comprising of interviews and discussions with leading stakeholders in the architectural coatings space. To gauge information on new product developments and acquisitions, the market assessment experts created a dashboard consisting of information from various proprietary sources such as related industries and suppliers in the architectural coating space.

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Benefits of the Market Assessment Study:

  • Gained a detailed and objective evaluation of the market landscape and the product offerings
  • Gained a comprehensive analysis of market trends, entry barriers, and opportunities in the market
  • Effectively allocate the use of resources and maximize the return on investment
  • Devise an effective go-to-market approach to target the right customer segment
  • Understand the needs, expectations, and standards of the customers

Benefits of Our Integrated Approach:

After gauging through the desired set of data collated from various sources, the market assessment engagement helped the client understand the market drivers, restraints, and future opportunities affecting the market dynamics in the architectural coatings space. Additionally, the architectural coatings client was also able to identify the key sustainability strategies adopted by the leading market players.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the manufacturing landscape.
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