Tag: market assessment solutions

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Medical Devices Market Assessment: How it Helped a Surgical Gloves Manufacturer to Increase it’s Market Share by 5%

Over the past few years, the global medical devices market has been facing several revenue and profitability challenges owing to intense competition in the market.

The global medical devices market has witnessed a rollercoaster year with several challenges, transformations, and regulatory changes taking place at a rapid pace. Market players face multiple challenges owing to the recent trends in the industry which includes a shift in demand from rubber gloves to synthetic rubber gloves and an increase in capacity expansions by manufacturers.

Value-based reimbursement models and accountable care are causing a seismic shift in the global medical devices market. Owing to the evolving market landscape, the value of data and device alone will not be sufficient to ramp up sales. Instead, it requires a new take on solutions that bundle data and real-time analytics that healthcare firms, payers, and clinicians will want to buy. However, to improve decision-making, solutions have to provide actionable insights into the existing medical records and real-time data.

The Business Challenge

  • The client: A surgical gloves manufacturer

To assess customers’ purchasing behavior, usage, and awareness of their products, the client – a leading player in the medical devices market – approached Infiniti to engage in a market assessment study. The surgical gloves manufacturer wanted to analyze the market attractiveness in the surgical gloves segment to determine the possibility of strategic changes that could be incorporated to increase their competitiveness.

Moreover, with the help of market assessment, the client wanted to assess the viability and future growth potential in the medical devices market. Their primary objective was to conduct an objective and detailed evaluation of the potential of the new product that they wished to introduce. At the same time, the client was looking at increasing their market share by focusing on the needs of the most profitable market segment.

How Our Market Assessment Solutions Help Companies in the Medical Devices Market?

An effective market assessment study requires a comprehensive analysis of the market landscape-market trends, entry barriers, risks, competition, opportunities, and resource constraints. Whether your goal is to launch a new product or venture into the most profitable market segment, conducting a robust market assessment study acts as a vital step in determining the demands of the potential customer base.

Summary of our market assessment engagement

Medical Devices

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Client Journey

Infiniti’s market assessment engagement helped the medical devices manufacturing firm to increase their market share by about 5%. This was made possible by identifying customer demands and the most profitable market segments. The solutions offered also helped them accomplish three main goals – identify markets that had the highest potential, venture into a new market segment, and increase profit margins.

Furthermore, to help the client assess the market landscape and identify imminent market trends, the medical devices market research experts at Infiniti conducted a market assessment study that helped them cast a critical eye on the overall commercial environment of the medical devices market. The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the medical devices market.

Solution Benefits and the Business Impact

Infiniti’s market assessment experts offered end-to-end solutions that helped the surgical gloves manufacturer to identify the best market opportunity that aligned with their business goals. In addition, the solutions assisted the client to adequately assess – market value, customer behavior, global competition, and entry barriers. The client also gained detailed insights into the medical devices market, which enabled them to identify the potential entry points, leading to the development of a sustainable business model.

The Future

With several types of disposable surgical gloves available in today’s market, it might be difficult for organizations in this segment to understand and cater to the growing customer needs. To withstand the competitive pressure and gain a stronger foothold, leading market players are increasingly investing in other alternatives such as – capacity expansions, industry collaborations, and mergers and acquisitions.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the global medical devices market.

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Market Assessment Study for a Leading Solar Energy Company

Spiraling capital costs and the upfront expense of building and maintaining solar energy plants are considered to be major growth barriers for companies operating in the solar energy market.

Over the last few decades, the demand for power has increased manifold across the globe- being driven by the rise in government investments, technological innovations, and consumer demand. Despite the undeniable progress, companies operating in the solar energy sector face major challenges due to factors such as the continuously evolving regulatory framework, execution risks, and the implementation of renewable energy technology.

The deep-rooted nature of innovative technologies also presents a formidable barrier for the global clean energy market. Companies operating in the renewable energy segment such as solar, wind, and other such clean energy sources will have to compete with their peers in the industry to benefit from the existing infrastructure, policies, and technical expertise. Moreover, the high costs associated with the infrastructure tend to make the financial establishments more likely to perceive the clean energy market as risky, loaning money at higher rates and making it difficult for companies to justify their investments.

The Business Challenge

  • The client: A solar energy company

To devise a list of key influencers and precisely target the decision-makers in the global energy market, the client – a leading solar energy company – approached Infiniti to engage in a market assessment study. The B2B industrial organization was looking at creating a new business unit that would focus on offering end-to-end solar energy solutions.

The solar energy company wanted to conduct a market assessment study to identify and assess the opportunities in the global energy market. However, their primary objective was to establish a business case for market entry and investment including the recommendation of a go-to-market strategy.

How Can Market Assessment Help Players in the Energy Market?

A market assessment study acts as a great instrument for businesses to gain a detailed understanding of the market in which they operate. Market assessments are not very extensive or expensive when compared with other benchmarking assessments. They offer a quick and precise snapshot of the existing market conditions and also hints at how the future may look like. Also, market assessment studies help business organizations to identify and capitalize on new market opportunities and areas- especially where the enterprise can get a prodigious deal.

Summary of our market assessment engagement

Energy Market

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Client Journey

Infiniti’s market assessment engagement helped the solar energy company to focus on market penetration by developing more accurate marketing strategies. The changing market landscape with aggressive competitors posed several challenges for players in the global solar energy market. To help the client assess the opportunities in the global energy market, the market assessment experts at Infiniti conducted a market assessment study that offered valuable insights on decision-making procedures, market trends, and barriers.

The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the energy market.

Solution Benefits and the Business Impact

Infiniti’s market assessment experts offered end-to-end solutions that helped the solar energy company to better align their goals with the market needs. The market assessment study also enabled the client to build a business model to better understand and analyze the potential market opportunities.

The energy company also gained insights on market trends that helped them make necessary adjustments in their design and development approach and product marketing strategies.

The Future

The global trend in the solar energy market is the rising use of IoT technologies. Leveraging such technologies not only provides real-time insights but can also brings about major improvements in smart metering; thereby, making the entire process of energy production more cost-efficient. The implementation of IoT ensures that the system is less susceptible to security breaches and productivity issues.

However, companies in the solar energy market should focus on enhancing the development of the connected products, which makes it easier to focus on what’s important for the firm in the most efficient way.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the global energy market.

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IR22

Indubitable Advantage of Customer Surveys for a Returnable Packaging Company: Understanding the Drivers Behind Customer Satisfaction and Loyalty

The existing economic uncertainties in emerging countries and greater upfront costs are considered to be the major challenges hampering the growth of the global returnable packaging industry.

Over the years, returnable packaging has proven to be the ideal packaging material for shipping. Returnable packages are now available in different forms to suit the needs of the end-use sector – hand-held containers, reusable pallets, bulk containers, and racks. They are preferred for their distinctive features such as appealing aesthetics, ease of use, and strength when compared to disposable packages.

Though returnable packing is considered to be the best solution for many applications, there are several concerns that hamper their widespread adoption across the global supply chains. Some of the major challenges include – high capital costs of ownership, inherent nature of the returnable packaging components, and other challenges cropping up due to improper management.

The Business Challenge

  • The client: A returnable packaging company

With an intention to determine customer satisfaction, the packaging industry client – specializing in returnable packaging materials – approached Infiniti to engage in a consumer survey-based assessment that would help them gain valuable feedback on issues that are considered important to customers.

The consumer survey was focused on brand trends and their impact on packaging demand, shifts within the packaging industry, and the different perspective of packaging demand. The primary objective of this consumer survey assessment was to gather targeted information that would help them uncover notable shifts in the packaging industry and drivers of customer loyalty.

How Can Consumer Survey Help Returnable Packaging Manufacturers?

Consumer surveys play an essential role in running a successful business irrespective of the industry in which you operate, or the product/service being offered. Consumer survey is an important part of market assessment and can help you measure customer satisfaction levels while offering the opportunity to effectively communicate with end-users; thereby, building true personal relationships.

Summary of our consumer survey engagement

returnable packaging

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Client Journey

The changing market landscape with aggressive competitors posed several challenges for the returnable packaging manufacturer. To help the client understand how their customers perceive their brand, the market assessment experts at Infiniti conducted a consumer survey that was aimed at identifying market trends and customer expectations.

The approach included primary and secondary research methodology coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the packaging industry.

Solution Benefits and the Business Impact

By conducting a consumer survey, Infiniti’s market experts helped the returnable packaging manufacturer to assess their service levels and identify the factors driving customer loyalty. The client also gained insights on market trends that helped them make necessary adjustments in their product development approach and marketing strategies.

The Future

Returnable packaging is a cost-effective and environmentally friendly alternative for industrial segments that deal with an extensive flow of goods. Leading players in the returnable packing sector have collaborated with tech companies to develop solutions that would help them track the packages and minimize loses. However, recent advancements in the use of sensor-based technologies are expected to revolutionize the process of tracking returnable packages.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the packaging industry.

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IR28

Market Assessment Study on the Green Packaging Market: Assessing Sustainability Challenges in Expanding Product Offerings to Niche Target Regions

Sustainability is an essential and fast-growing area of concern for the packaging companies as it addresses environmental, social, and economic challenges.

Green packaging, also known as sustainable packaging, makes use of packaging materials that cause little or no harm to the environment when compared with other kinds of packaging materials. The packaging industry is witnessing intense pressure from retailers, consumers, government, non-government organizations, packaged product suppliers, and environmentalists for the development of eco-friendly designs, green packaging materials, and end-of-life processes to improve packaging sustainability by minimizing its environmental and societal impact.

In today’s competitive business environment, companies in the global packaging industry are being extensively scrutinized along the entire supply network, starting from raw material processing to end-of-life processes. Consequently, there have been significant advances in sustainability, which has subsequently posed major challenges owing to the complexity of interactions between packaging and the packaged products and the various functions performed by them. The growing trend towards sustainability and the adoption of green packaging solutions has greatly influenced manufacturers in the packaging industry. Leading end-users including –  retailers, manufacturers, and consumers now prefer green packaging, which is formalized in corporate-social accountability goals and publicized in product marketing strategies.Request Proposal

Business Issues

  • The client: A green packaging manufacturer

With an aim to expand their product offerings to niche target segments, the client – a green packaging manufacturer – approached Infiniti to engage in a market assessment study that would help them assess consumer preferences and boost the overall awareness of their products. The primary objective of this market assessment engagement was to identify all market opportunities whilst effectively tackling sustainability issues.

How Can Market Assessment Help Companies?

Market assessment involves the comprehensive assessment of several factors – market trends, evaluation of the potential of new product or service offerings, new investment or new business idea, industry risks, and constraints. A well-executed market assessment will help you identify new market opportunities that offer better returns on investments.

Whether you are interested in venturing into a new market or launching a new product, market assessment is the crucial step in determining the potential customer base for your product and service offerings. The inability to conduct an effective good market assessment will ultimately lead to financial losses and wastage of resources, which could be detrimental to the future of your organization.


Summary of our market assessment solution

market assessment

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Client Journey

To help the client gauge numerous factors influencing their growth in the packaging industry and assess the overall brand perception, the market assessment experts at Infiniti followed a strategic research approach. The approach included primary and secondary research methodology coupled with qualitative and quantitative data collection procedures. The experts also reached out to various investors and stakeholders in the packaging industry.

Solution Benefits and the Business Impact

With the aid of Infiniti’s market assessment engagement, the green packaging manufacturer obtained a holistic view of the entire market. Our solution also enabled them to develop an action plan for addressing the issues identified. The market assessment engagement also enabled the client to gain a holistic view of the risks and opportunities in the packaging industry. This study also facilitated the extraction of other information including trends, growth, opportunities, risks, and key players in the market.

The Future

The growth in environmental awareness along with drastic changes in consumer attitudes toward sustainability are expected to greatly impact the future of the packaging industry. With the growing demand for green packaging, this industry will witness a surge in the number of companies embracing eco-friendly and sustainable approaches. However, in the future, we will see more businesses embracing greener approaches with the ultimate goal being the enhancement of productivity as well as limiting negative environmental effects.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the packaging industry.

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IR28

Mining Industry Company Identifies the Potential Opportunities with the help of Market Assessment Solution

mining industry

LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market assessment solution for a mining industry client. The mining industry is slowly shifting from a manufacturing-based business model to a service-oriented business model. This has resulted in several companies adopting new technologies to identify potential value opportunities and make savvy deals.

 

“A market assessment solution helps companies in the mining industry to gather real-time market information about the competitors, the key demand analysis, pricing trends, and regional opportunities and challenges. Additionally, it also helps companies to refine the relationship with the customers and adequately allocate the marketing resources to enhance business performance. “says an expert at Infiniti Research.

 

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The solution offered helped the mining industry client to identify the market opportunities and expand their product offerings to niche target regions. The client was also able to assess the perceptions of the customers toward the products and adequately fine-tune their marketing resources to enhance the production capabilities.

Additional Benefits of The Market Assessment Solution

  • Analyze the potential risks and reduce the bottlenecks to enter the market.
  • Understand the challenges and opportunities and develop effective marketing initiatives.
  • To know more, request a free proposal

 


To know more about how our market assessment solution helped the Mining Industry Client

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IR23

Leveraging Effective Market Assessment Solutions to Devise Business Expansion Strategies for a Renowned Renewable Energy Provider

In 2016, the growth of the renewable energy industry slowed in one respect and speeded up in another. Investment in renewables excluding large hydro fell by 23% to $241.6 billion, but the amount of new capacity installed increased from 127.5GW in 2015 to a record 138.5GW in 2016.

Renewable energy is considered as the use of resources that can be naturally renewed within a human lifetime. Sources of renewable energy include sunlight, waves, wind, wood residues, and geothermal temperature. The renewable energy industry is witnessing a transformation towards a service-driven economy owing to the recent technological improvements and environmental concerns. Additionally, with the recent shift toward a service-driven economy, leading companies within the renewable energy industry are increasing their focus on delivering energy with greater energy efficiency and productivity. However, a few factors are expected the disrupt the growth of this sector. The factors include:

  • Increasing customer expectations: Today, renewable energy providers are facing relentless pressures to maintain a reliable, secure, and an affordable supply to the customers owing to the increase in the demand for renewable energy services. As a result, leading companies are facing the need to switch suppliers frequently to meet the demand of the customers.
  • Increasing competition: With the entry of global leaders, the renewable industry is witnessed an increasing level of competition with new entrants attempting to gain a major segment of the industry. Additionally, the shift from monopoly to a more competitive environment is opening up the space for new market entrants in this sector.

These factors are compelling companies operating in the renewable energy space to leverage the use of market assessment solutions. Market assessment solutions help companies address these factors and enhance business performance. IR_BrochureThese solutions also help leading firms classify potential market segments in terms of geography, lifestyle, and distribution.

The Business Challenge                                                 

  • The client: A renowned renewable energy provider
  • Area of engagement: Market assessment

The client, a leading provider of renewable energy with business operations spread across various regions, wanted to identify the best customer segments and refine their relationship. The client also wanted to gain insights into the market landscape and identify regional opportunities and challenges. The client also wanted to gain actionable insights into customer awareness, usage patterns, customer perception of their service offerings, and competitors within the renewable energy space.

Additionally, the primary concern of the client was to comprehend the purchasing patterns of the customers and accordingly allocate marketing resources to meet the business requirements.

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The Journey

To identify potential bottlenecks and assess the potential market opportunities the market assessment experts at Infiniti carried out extensive research, comprising of interviews and discussions with leading stakeholders in the renewable energy space. Additionally, the experts also compiled information from a wide array of secondary sources such as industry forums and company presentations within the renewable energy space to assess the current market scenario.

The Solution Benefit and the Business Impact

With the help of the market assessment solution offered by Infiniti, the renewable energy provider gained a detailed assessment of business characteristics in terms of the organic and inorganic growth. The solution also helped the renewable energy company to position their product and service offerings based on customer preferences and mitigated bottlenecks associated with the market entry. Additionally, the client gained actionable insights into the current market scenario and helped them develop tailored offerings.

The Future

The energy revolution must be made in totally different and much more difficult times – while the global economy is in retreat. As a result, it will be difficult to bring about new changes when the economy is stagnant and when people are expected to struggle to afford expensive innovation in the coming years.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the renewable energy industry

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supplement market

Market Measurement Study Helps a Specialty Retail Client Forecast the Growth of the Industry

The global specialty retail industry is anticipated to witness uncertain growth owing to macroeconomic factors such as higher disposable income, consumer spending, and GDP. The specialty retail industry is highly fragmented and typically consists of specialty stores, fuel, and automotive retailing. Additionally, the rapidly growing middle class, well-developed financing and credit facilities, availability of trained workforce at a competitive cost, and market-oriented stable economy are also expected to boost the market size of the specialty retail industry. However, according to the market measurement experts, it has been noted that the competitiveness in this segment is high and the barriers to entry are low. IR_BrochureFurthermore, the high degree of inflation, price competition, supply chain, and efficient inventory management are expected to pose a challenge for the industry.

Consequently, to accurately measure the market size, companies operating in the specialty retail industry have started leveraging the use of robust market measurement studies. Market measurement studies provide firms operating in the specialty retail space a firm baseline for marketing activities.

With years of expertise in offering a plethora of solutions, Infiniti’s market measurement experts help leading firms operating in the specialty retail sector gain a better understanding of their potential market size.

The Business Challenge

A renowned specialty retail industry client with business units spread across the globe was facing predicaments in understanding their potential market size across the industry. Additionally, the client wanted to gain recommendations on consistent and defensible statistics that they could build marketing programs and decrease the cost of customer acquisition. Furthermore, they wanted to gain a clear view of the total market size to help them plan their marketing activities accordingly.

Our Approach

To cater to the specialty retail industry client’s business requirements and help them gain a clear view of the current and future market size, Infiniti’s market measurement experts carried out a comprehensive qualitative and quantitative research methodology with leading stakeholders in the specialty retail industry. The experts also collated information from company presentations, paid industry databases, and industry forums to help the client gain consistent and defensible statistics to devise an effective marketing program across business units.

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Benefits of the Market Measurement Study:

  • Segmented market size by application in terms of the product and geography
  • Identified the potential customers for the company’s products and services
  • Gained a better visibility into the market sector, employee size, and turnover
  • Identified the local unit data about sites, site ownership, meters and purchasing across the specialty retail industry
  • Forecasted the growth of the industry by using output estimates and vital macroeconomic indicators

Benefits of Our Integrated Approach

The client, a major player in the specialty retail industry, gained actionable insights into the potential market size in a span of ten weeks. Additionally, the client was provided with consistent and defensible statistics to help them devise marketing programs and reduce the cost of customer acquisition.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of specialty retail industry.

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Laptop with pen and spiral notebook on desk.

Market Study Assists a Leading Candy Packaging Manufacturer to Understand Future Growth Prospects

Over the years, the packaging industry has shifted to a more value-based environment with the rising demand for sophisticated packaging among the middle-class population. Also, with the rise in the economic uncertainty and price inflations, leading manufacturers in the candy packaging space are relying on a market study to understand potential opportunities. Market study helps businesses to  effectively keep track of the competition and improve the current business models and projections. In addition, conducting a market study on candy packaging gives a detailed overview of the market in terms of the customers and the competition in the market space. Also, through a market study engagement, businesses in the candy packaging space can devote more resources and determine better market opportunity.IR_Brochure

With an aim to get better visibility into the candy packaging space, leading businesses are approaching companies like Infiniti. Infiniti’s market study engagement provides a holistic view of the market landscape in terms of the competitors, their product positioning, and the customer behavior toward these products. Infiniti’s market study engagement also promises a qualitative and quantitative assessment of the market in terms of the customer segments and buying patterns.

The Business Challenge

A renowned candy packaging client with a considerable number of manufacturing units spread across the globe was facing predicaments analyzing the current market landscape and understanding the future growth prospects. The client wanted to seek out ways to improve their current market performance and penetrate through niche target segments. Furthermore, the client wanted to identify the potential competitors and devise effective strategies to improve their product offerings. By leveraging Infiniti’s market study, the client wanted to keep track of the competition and reduce the time-to-market for the products.

IR- candy packaging

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Our Approach

To profile the potential customers and reach out to the target segments, Infiniti’s market study experts carried out extensive research methodology comprising interviews and discussions with key leading stakeholders in the candy packaging space. Also, to get the desired information, the client also collated information from a wide array of proprietary sources such as paid industry databases, company presentations, and industry forums.

Market Study Solution Benefits:

  • Gained a detailed overview of the candy packaging market in terms of the potential customers
  • Gauged information of the market in terms of the size and volume
  • Identified the potential competitors in the market and devised an effective go-to-market strategy
  • Analyze customers preferences and implemented cross-marketing techniques to existing customers
  • Determined market opportunity and enhanced their product offerings across potential target segments

Benefits of Our Integrated Approach

This market study engagement helped the client monitor and track the overall performance of the candy packaging space. Furthermore, with the help of this market study, the client was able to devise a one-size-fits-all approach to improve sales effectiveness and target their priorities. Also, the engagement further assisted the client in expanding their influence across the niche and profitable market.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the packaging industry.
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IR3

Competitor Analysis Assists a Renowned Product Packaging Company to Target Specific Customer Segments

For the sustenance of any organization, an in-depth investigation and analysis of the competition becomes indispensable. To identify the prominent competitors and stay ahead in the product packaging space, companies are relying on competitor analysis studies. In the product packaging space, an effective competitor analysis study will help companies assess competitors’ strengths and weaknesses and implement effective strategies to improve their competitive advantage. Furthermore, with the presence of numerous competitors in the product packaging space, competitor analysis can assist packaging companies to identify the prevailing competition, determine and weigh their attributes, and further uncover their objectives. In addition, with the help of competitor analysis, leading product packaging suppliers can determine the right distribution channel and sneak in through different market segments.IR_Brochure

To increase the competitive advantage, leading companies in the product packaging space are approaching companies like Infiniti. Infiniti’s competitor analysis experts help companies in the product packaging space understand the existing and potential customers and devise aggressive advertising campaigns to bolster returns on investment.

The Business Challenge

A renowned product packaging company was facing predicaments gathering and analyzing competitive information about the market space. The client wanted to determine their competitive position and identify the range of products and services to understand the profitable customer segments. Furthermore, the client wanted to profile the key competitors and devise an effective promotional strategy to stay ahead in the competition. The client further wanted to evaluate the strategies to determine their strengths and weaknesses and assess products’ profitability, growth pattern, and marketing objectives.

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Our Approach

To compare the products and services with that of the competitors, our competitor analysis experts carried out extensive research comprising of interviews and discussions with leading stakeholders in the product packaging space. Furthermore, to identify the potential opportunities, Infiniti’s competitor analysis experts also offered strategic insights by compiling information from various proprietary sources such as paid industry databases, company presentations, and media platforms.

Competitor Analysis Solution Benefits:

  • Identified the prominent competitors and their product portfolios
  • Studied the market trends and patterns and developed an effective strategy for organizational growth
  • Understood the current strategy strengths and weaknesses of the competitor
  • Effectively leveraged information to predict competitor behavior, objectives, and capabilities
  • Devised effective promotional campaigns and increased capital investments

Benefits of Our Integrated Approach

With the help of Infiniti’s competitor analysis study, the product packaging client was able to assess the competitors’ reaction to new product launches. Furthermore, the client was able to further predict the growth rate, market share, and technologies influencing the product packaging space. Also, the client was able to craft a robust SWOT analysis and mobilize these resources adequately to meet the customer’s requirements.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the packaging industry.
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