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Competitive Intelligence Helps a Renowned Retail Market Player Relatively Stay Ahead of the Competition

It is estimated that between 2008 and 2013, e-commerce sales grew ten times faster when compared to the in-store segment.

Today, with the rising shift towards a consumer-driven economy, companies in the retail industry have started emphasizing on delivering authenticity, newness, convenience, and creativity in their product offerings. The retail market comprises of establishments who are engaged in selling merchandise for personal and household consumption. Moreover, factors such as the changing preferences of the customers are compelling retailers to find new ways to delight their customers and strengthen loyalty. The growth of the retail market can be attributed to factors such as rising GDP, disposable income, and consumer spending.

Some of the factors that may curtail the growth of the retail market include:

  • Influence of mobile shopping: With the growth of the online retailing sector, prominent businesses have started witnessing a considerable rise in the mobile shopping activity. As of 2016, the mobile retail showed a 54% increase in the year-on-year performance. The relentless growth of technology is compelling businesses to stay updated and adapt to the current competitive environment.
  • Attracting and retaining talent: The retail market comprises of several establishments offering a wide array of services to the customers. So, it becomes crucial for organizations to attract, retain, and develop a workforce that addresses the growing demands. Organizations should also ensure that they are attracting the talent with similar skill sets.

To address such challenges and gain a competitive edge over their competitors, businesses are leveraging competitive intelligence solutions. Competitive intelligence helps businesses identify and profile the prominent competitors and generate meaningful insights to enable informed decision-making. Also, competitive intelligence solutions help businesses enhance their competitiveness and establish their presence in the market.

The Business Challenge

  • The client- A renowned player in the retail market

A prominent client in the retail market wanted to gain better insights into the company’s competitors and enhance their competitiveness in the market. With the aid of Infiniti’s competitive intelligence solution, the retail market firm wanted to profile the key competitors and benchmark their pricing plans. The client wanted to understand the prevailing competition to benchmark their products and accordingly allocate resources to meet the business requirements.

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Our Journey

To cater to the specific requirements of the retail market client, the competitive intelligence experts at Infiniti carried out extensive research comprising interviews and discussions with prominent stakeholders in the retail market. To formulate effective business strategies, the experts also compiled information across a wide array of reliable sources such as trade shows, paid industry databases, and company presentations.

The Solution Benefit and the Business Impact

The competitive intelligence solution offered by Infiniti helped the client in the retail market understand the strengths and weaknesses of the competitors and identify the unique selling propositions. The engagement also helped the retail client successfully launch and market new products and services. The engagement also sought ways for the client to identify the gaps in terms of their capabilities and performance and rank their business against the most successful competitors. The client in the retail market space gained detailed insights into the competitors’ value proposition, customers, finances, and infrastructure.

The Future

With the aid of innovations, digital stores will continue to infiltrate the four walls of traditional stores. Moreover, factors such as growing digitization will further influence the growth of the retail market over the next couple of years.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the retail market

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food and beverage

Infiniti’s Market Intelligence Helps a Renowned Food Products Supplier Streamline their Product Offerings

The global food industry is witnessing a robust growth, owing to the altering customer preferences, a sharp move toward online shopping, and increase in the global population. To keep pace with the growing demand, prominent food products manufacturers are relying on innovations to enhance their production capabilities and improve the supply chain efficiency. Moreover, with the growing concern for food safety, businesses are planning to refine their existing packaging techniques to improve the quality in the products offered. As spending on food constitutes a major share of the consumer’s wallet, leading renowned food suppliers are looking for promising solutions to deliver quality, affordability, and safety in their product offerings.

Here are some of the factors contributing to the growth of the food products space:

  • Shift toward nutritious choices: With the rising concern to eradicate illnesses, consumers are shifting toward a healthy The popular belief that fast food has a lot of negative effects on health is further compelling companies to bring in more organic products into their existing product portfolio. Moreover, prominent companies are planning to re-invent their product offerings to keep pace with the customer preferences.
  • Stringent government regulations: As government regulations become more stringent, organizations need to retain the nutritional choice in their food products. In the US, the FDA has necessitated organizations to offer reliable products while maintaining the quality of the food products.

To address such issues and enhance their product offerings across niche market segments, organizations are leveraging a market intelligence solution.IR_Brochure

The Business Challenge

  • Client– A renowned food products supplier

The client, a renowned food products supplier, wanted to outline the demand for products and services and identify the potential ways to enhance their product offerings in the market. With the help of industry best practices, the client wanted to gain relevant information about the company’s markets and make informed business decision. The food products supplier also wanted to identify the niche and profitable market segments and modify and tailor their marketing efforts around the customer needs.

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Our Approach

To identify the key competitors and devise effective marketing strategies, the market intelligence experts at Infiniti carried out extensive research comprising interviews and discussions with prominent stakeholders in the food products space. To gain better visibility into the food products supplier space, market intelligence experts at Infiniti also compiled information across various reliable resources such as trade shows, newsletters, paid industry databases, and magazines.

The Solution Benefits and the Business Impact

The market intelligence solution offered by Infiniti helped the food products supplier ascertain the demand for products in the market and identify the competitors’ positioning of the products. The solution also offered real-time insights into the market information to minimize the risk of investment decision being wrong. Moreover, the client was further able to keep ahead of the competition and establish and maintain a distinctive corporate identity. The market intelligence solution also benefited the client to tailor products and services based on the customer requirements.

The Future:

The future of food products supplier will be marked by the entry of new players offering innovations in food products and packaging materials. Also, leading organizations will offer healthy and organic products to meet the relentless demand from health-conscious customers.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the food industry

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Automotive Manufacturing Company Customizes Value Proposition for their Customer with The Help of Market Assessment Solution

Infiniti PR Infographic Case Studies 2LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market assessment solution for a renowned automotive manufacturing client. The global automotive industry has started to witness a large flow of investments in research and development in order to comply with stringent regulatory measures and increase overall profits.

“Market assessment solutions provide insights into the automotive manufacturing space regarding the demographic and economic overview, competitor analysis, location mapping, and key demand drivers. Additionally, it also provides an accurate understanding of the market dynamics thereby helping companies frame value-creating strategies,” says an expert at Infiniti Research.

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The market assessment solution offered helped the automotive manufacturing client to gain a detailed assessment of the business characteristics in terms of the organic and inorganic growth. The solution also offered insights into the prevailing market condition in order to develop a customized value proposition.

Additional benefits of the market assessment solution

  • Develop positioning based on customers preference
  • Understand potential market entry bottlenecks and help client mitigate such barriers

 

 

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trend analysis

Infiniti’s Market Assessment Service Helps a Prominent Automotive Manufacturing Client Gain Better Visibility into Effective Market Positioning Strategies

The number of cars purchased by the millennial segment saw a radical decline of 30% and is expected to witness a further decline in the coming years.

In recent years, the global automotive industry has started witnessing high investments in research and development to comply with the stringent regulatory measures and increase profit margins. The growth in the automotive space is marked by the rise of shared economy, partnerships with disruptive tech companies, and the growing demands among the consumers. Despite the economic crisis, prominent automotive manufacturing companies are planning to enhance their offerings to stay competitive and offer low-cost models to the customers. After the global economic recovery, leading automotive manufacturers have started investing in technologies, clean energy, and autonomous vehicles to reach out to the target audiences in an agile and seamless manner. Although the automotive industry is witnessing promising growth, several factors may influence the growth of the market. These factors include:

Increasing globalization: With the increasing globalization, leading clients in the automotive manufacturing sector have started facing challenges when it comes to penetrating niche target segments and enhancing business offerings. Moreover, the regulatory trade practices are restricting prominent automotive manufacturing companies from enhancing their operational efficiency while meeting the quality concerns.

Innovations: The competition in the automotive space is growing manifold, and major OEMs and dealers need to rely on innovations to meet the growing demands for customization. Moreover, automotive manufacturing companies need to find innovative ways to reach out to the customers, while meeting the quality standards.

Changing consumer preferences: The automotive industry is nearing its saturation due to the presence of a considerable number of competitors, globally. Due to the presence of numerous brands, the preferences of the consumers have started changing, and consumers are no more concerned about brand loyalty.

To address such challenges and gain strategic insights into the market landscape, organizations are facing the need for effective market assessment solutions. Market assessment provides an accurate understanding of the market dynamics and helps companies frame value-creating strategies. Moreover, such solutions also provide greater insights into the automotive manufacturing space in terms of the demographic and economic overview, location mapping, competitor analysis, and key demand drivers.IR_Brochure

The Business Challenge

  • The client: A leading automotive manufacturing client
  • Area of engagement: Market assessment

The client, a renowned automotive manufacturer, wanted to gain insights into the market landscape and identify the regional opportunities and challenges. The client wanted to seek ways to identify the most profitable segments and refine their relationship with the consumer base. With the help of Infiniti’s market assessment solution, the client also wanted to gain adequate insights into the customer awareness, the usage, and perceptions of the brand, and major competitors in the automotive manufacturing space. The primary concern of the client was to understand the purchasing habits of the customers and adequately allocate their marketing resources to meet the business requirements.

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Our Journey

To assess the current market scenario, the market assessment experts at Infiniti carried out extensive research, comprising interviews and discussions with leading stakeholders in the automotive manufacturing space. Furthermore, to identify potential bottlenecks and improve the market opportunity, the experts also compiled information from a wide array of secondary sources such as trade shows, government bodies, industry forums, and company presentations in the automotive manufacturing space.

The Solution Benefits and the Business Impact

The market assessment solution offered by Infiniti helped the automotive manufacturing client gain a detailed assessment of the business characteristics in terms of the organic and inorganic growth. The solution also offered adequate insights into the current market scenario and helped the client develop customized value propositions. The engagement also helped the client position their products based on the customer’s preferences and mitigate potential bottlenecks related to market entry.

The Future:

The future of the automotive manufacturing is likely to be marked by innovations and engineering developments in terms of IoT, connected cars, and haptic sensors. OEMs and suppliers should invest highly in R&D to develop new technologies and technical talent.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the automotive manufacturing space.

IR_RFP


Infiniti’s Market Intelligence Helps a Leading Client in the Financial Industry Address their Operational Concerns

According to the organization of Economic Co-operation and Development, financial services comprise around 20-30% of the total service market revenue.

The global financing industry is witnessing unprecedented regulatory changes and demands, and in the midst of the recent crisis, prominent banks are creating opportunities to improve growth and profitability. The goal of these banks is to manage risk, ensure compliance, and improve the operating models. With the recent financial crisis, the economy is still struggling to keep up with the unconventional monetary policies and make the financial system more resilient. While there is a significant demand for financial services across all income levels, several factors are hampering the growth of the financial industry. These factors include:

  • Disruptions in the global economy: With the recent Brexit issue, prominent financial institutions across the globe have been affected. Also, recent economic disruptions have affected the overall banking stability with consumers focusing on increasing their investments and reducing the spending.
  • Cybersecurity: With the rising incidence of security threats such as phishing, ransomware, and DDoS attacks, regulators are planning to enhance the level of scrutiny for proving authentication and real-time monitoring capabilities. Also, with the increasing customer expectations, leading firms in the financial industry are facing relentless pressures to keep up their operations with the changing technological landscape.

To address concerns related to the growth of the financial industry, leading service providers are implementing market intelligence as a part of their business strategy. Market intelligence provides information related to the current market scenario to further analyze the benefit of the business. An effective market intelligence solution is vital for the businesses to gather, analyze, record, and interpret information about the company’s competitors and the customers.IR_Brochure

A Business Challenge

  • The client: A leading financial company
  • Area of engagement: Market intelligence

A leading client in the financial industry with a considerable number of service offerings wanted to overcome the relative challenges in the financial industry and tap potential opportunities to enhance their business offerings. The client wanted to improve the quality of their decision-making and increase their revenue, profit, and market share. With the help of Infiniti’s market intelligence study, the client wanted to seek ways to profile the competitors and their service offerings and gauge the reputation, performance, and brand values of the acquisition target.

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The Journey

To design effective marketing campaigns and reach out to potential customer segments, the market intelligence experts at Infiniti carried out extensive interviews and discussions with leading stakeholders in the financial industry. To gain a comprehensive understanding of the direct and indirect competitors, the market intelligence experts at Infiniti also compiled information across a wide array of secondary resources such as paid industry databases, company presentations, and industry forums.

The Solution Benefits and the Business Impact

The market intelligence solution offered by Infiniti helped the financial industry client to efficiently keep track of the market scenario and what the competitors are offering. The engagement also helped the client ascertain the demand for services across niche target segments and gain actionable insights on the customers’ preferences in these segments. With the help of this engagement, the client in the financial industry was able to remain abreast of the relevant technologies in the industry and make informed-business decisions. Moreover, the engagement helped the client to integrate multiple information and generate a holistic view of the overall market scenario.

The Future

The future of the financial industry will be marked by innovations in terms of crypto-currencies and peer-to-peer lending. Also, with artificial intelligence making its way into the financial sector, the financial industry client will be able to re-define their current architecture and enhance their service offerings to the customers.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the financial industry

IR_RFP

 

 

autonomous vehicles market

Market Assessment Helps a Leading Insurance Provider to Enhance their Service Offerings

In the increasingly difficult financial environment, organizations are struggling to gain an accurate picture of the market to determine the right platform to invest time and resources. Also, with the rising prominence of challenges such as weak global demand, low inflation rates, and financial market volatility in the insurance space, organizations are advocating the need for market assessment to effectively retain their foothold in the market. Market assessment helps leading insurance providers to understand the current size of the market, the buying habits of the customers, and competitors in the insurance space. Also, with the help of market assessment, insurance providers can further identify the opportunities and provide better returns on investment.IR_Brochure

To better understand the customers and their perceptions, leading insurance providers are approaching organizations like Infiniti. With years of expertise in offering services, Infiniti’s market assessment helps clients effectively assess the competition, customer segments and buying patterns, and the barriers regulating the growth of the client in the insurance providers space. Furthermore, effectively devising market assessment strategies helps businesses understand the growth potential in existing and new markets.

The Business Challenge

A renowned insurance provider with a considerable number of offices across the globe was facing a predicament enhancing their service offerings. The client further wanted to improve their expense management and reduce costs. Moreover, the client wanted to formulate business plans to stabilize and improve their future business probability in the insurance providers space. The client also wanted to create better, comprehensive customer relationships and effectively retain the customers for the long run. Also, the client further wanted to understand the prevailing technologies in the insurance space and develop an effective go-to-market strategy.

Our Approach

To tap potential markets and enhance their offerings, the client approached Infiniti’s market assessment experts. Infiniti’s market assessment experts carried out a blended approach comprising interviews and discussions with leading stakeholders in the insurance provider space. Also, the client further compiled information across various proprietary sources such as the paid industry databases, company presentations, media platforms, and newsletters in the insurance providers space.

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Market Assessment Solution Benefits:

  • Gained a detailed and objective evaluation of the services, new business idea, and new investment
  • Gained a comprehensive analysis of the market trends, entry barriers, and competition risks
  • Understood the potential customer base to target the customers effectively
  • Allocated resources accurately and provided better returns on investment
  • Assessed relevant market opportunities and developed effective strategies
  • Identified the overall revenue potential and the extent of competition

Benefits of Our Integrated Approach

With the help of our robust market assessment solution, the client was able to gauge information about the customer’s awareness, usage, and perceptions. Furthermore, the insurance provider was able to gain a holistic view of the market both in terms of value and volume, customer segments and buying patterns, and the competition in the insurance industry.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the insurance space.
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Market Assessment Engagement to Build an Effective Business Plan for a Service Solution Provider

For any solution provider, market assessment becomes a foundation to expand into a new market or further refine the relationship with the prevailing customers. A comprehensive understanding of the market landscape empowers decision makers to assess potential opportunities and develop robust strategies. A promising market assessment engagement allows businesses to devise a 360-degree approach, focusing on business characteristics, end-user insights and expectations, development initiation strategy, organic and inorganic growth strategy, regulatory environment assessment, financial modeling, and competition mapping. Also, a full market analysis enables businesses to size up the challenges and opportunities in the market and allocate resources effectively. Moreover, the engagement also helps businesses gain insights on customers awareness, usage and perceptions of the brand and major competitors.

Infiniti’s market assessment engagement helps the client gauge information on the needs, expectations, and standards of the customers. With the help of our market assessment solutions, the client will be able to assess customer satisfaction levels and frequent changes in the product or the market as a whole.

The Business ChallengeIR_Brochure

A B2B industrial company wanted to create a business unit focused on providing end-to-end solutions. The client wanted a business case to convince their senior management to invest in a new target vertical. With an aim to expand their operations to new and niche segments, the client approached Infiniti to analyze the universities market and the opportunities present in it and devise a go-to-market strategy to establish a robust market entry strategy.

Our Approach

To offer actionable insights, Infiniti’s market assessment experts carried out a comprehensive market research comprising of deep-dive interviews with key decision makers at universities, energy service companies, and key specifiers. Moreover, Infiniti’s experts also carried out extensive research to assess the market size and potential, generate customer insights, and understand customer insights. Also, to determine the market size and growth potential, Infiniti’s market assessment experts collated information from various sources such as federal energy consumption statistics and key research studies.

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Market Assessment Engagement Solution Benefits

  • Identify the competitors, their offerings, and the ability to compete
  • Identify top-of-mind solution providers and establish credibility
  • Determine areas of potential unique differentiation
  • Assess the current value proposition and suggested modifications to better align with target needs
  • Suggest a communication and messaging plan and a detailed activation plan

Benefits of Out Integrated Approach

In a span of six weeks, the client was able to understand the universities’ approach prioritization for energy-saving initiatives. Also, the client further gained insights on the customer’s needs-based segments and their differentiated needs. Moreover, the engagement also helped the client identify the buying process for universities and the key stakeholders in the market.

A must-read market assessment case study for strategy experts and decision makers looking to develop an an understanding of the business landscape.
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strategic business analysis

Market Assessment Helps a Software Solutions Provider Identify Potential Growth Opportunities and Expand Market Share

Today, technology has reached its pinnacle with the majority of the solutions driven by electronics. Consumers are relying on electronics from the basic use of gadgets for making important calls to the advanced electronic payment systems to understand payment volumes of the businesses. To cater to the needs of the consumers looking for lucrative options, businesses are relying on market assessment studies. Market assessment allows organizations to launch a business, expand into the new market segment, and refine the relationship with the existing consumer base. Consequently, it helps identify the potential challenges and opportunities in the market and gain a better perspective on the consumers. Also, market assessment studies help the organization to devise effective growth strategies, which further helps in making informed business decisions.

Infiniti’s market assessment solutions help the client assess consumers’ purchasing habits, usage, and overall assessment of the product. In addition, the engagement also helps the client ascertain real time market information to obtain relevant market insights. Through a robust market assessment study, the client can gain strategic insights on the market in terms of demography and economic overview, location mapping, competition analysis, key demand drivers, pricing trends, and the opportunities and challenges.IR_Brochure

The Business Challenge

A global provider of software solutions was facing challenges understanding payment volumes and the capability of the worldwide electronic payment system in meeting the increasing demand. The primary objective of the engagement is to lower business costs and find ways to manage risks more efficiently. The client also wanted to determine and measure the linkages between electronic payment transaction volumes and growth drivers.

Our Research Methodology

To gain actionable insights into the software landscape, Infiniti’s market assessment experts carried out a blended approach by examining electronic payment types, ranging from ATM manufacturers to credit and debit card payments. As a part of the secondary research, Infiniti’s experts further collated relevant data across a wide array of sources such as industry databases and reports. In addition, the collated data were then integrated and further translated to forecasts volume.

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Our Solution Helped the Client

  • Create a state-of-the-art econometric model to relate payment transactions to various attributes of economic performance
  • Deliver up-to-date forecast of economic conditions across the target regions
  • Analyze investment climate to develop reliable, independent, and accurate payment forecasts
  • Effectively devise appropriate streamlining strategies and receive a unique window into future growth opportunities

Benefits of Our Integrated Approach

In a span of 12 weeks, the client witnessed unprecedented changes in payment volumes and was able to find suitable solutions to manage risks more efficiently. Moreover, the engagement also assisted the clients to streamline the prevailing payment systems and reuse the payment systems across multiple products and channels.

A must-read market opportunity case study for strategy experts and decision makers looking to assess the market landscape for the electronic payment system.

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Market Assessment Study Helps a Leading Pharma Client Build a New Launch Plan for Cancer Treatment

In recent years, the surge in the number of cancer patients has forced many leading pharma companies to introduce therapeutics and supportive care drugs for effective treatment. To curtail the dependence on therapies, companies around the globe are actively pursuing oncology drug development with special emphasis on clinical development. The growing adoption of innovative drugs is attributed to wider utilization of new products, especially immunotherapies over the prevailing treatments in the market. To understand the penetration levels of cancer treatment among the audience, the companies are highly relying on market assessment studies, which offer actionable insights on the overall market size and the market shares of different cancer treatments.

Infiniti’s market assessment solution helps the client evaluate the sales data of top drugs in the market to understand the market’s potential. Infiniti’s market assessment study also helps pharmaceutical companies gain actionable insights into the prevalence of treatments across the target regions.

The Business ChallengeIR_Brochure

A leading conglomerate in healthcare was facing challenges creating a new launch plan for the treatment of cancer. The client wanted to develop a robust framework for launching new therapies across the target regions. In addition, the client further wanted to create a scalable market assessment model to create market models for a unique set of market definitions.

Our Research Methodology

To gain deep insights into the market’s potential, Infiniti’s team of market assessment experts carried out primary research to gain more information about the launch strategy. To gauge more information on the launch plan, the market assessment experts developed a robust market sizing framework to help the client make informed decisions. Also, with our help the client was able to design a launch strategy by keeping in mind the role of the key market segments.

Pharma

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Our Solution Helped the Client

  • Identify potential segments and quantify the size of each market by specific geographies
  • Identify robust data sources for estimating market potential
  • Develop market assessment model for each of the segments
  • Segregate segments in terms of countries, growth potential, and key variables

Benefits of Our Integrated Approach

In a very short period, the client was able to:

  • Create customized market models for unique set of market definitions.
  • Gain recommendations to build launch plan for new therapy
  • Determine the market size and positioning across geographies
  • Gauge the market demand for upcoming therapies across various regions

    A must-read market analysis case study for strategy experts and decision makers looking to assess the market landscape for the pharmaceutical industry.

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Market Opportunity Assessment Helps a Global IT Client Identify Market Trends and Increase Revenues

The relentless growth of technology in the IT sector is increasing the need for the robust entry of products and services across new and emerging markets. To penetrate such markets, it is ideal to gain a comprehensive understanding of the market space to assess potential opportunities and develop winning strategies. In addition, gaining robust insights into the market landscape helps the brands stay relevant in an increasingly crowded and competitive marketplace. IR_BrochureTo assess the competitive scenario of the brands in the market space and develop an effective market expansion strategy, it is vital to conduct a robust market assessment. Market assessment solutions offer insights into the key market challenges or barriers to market entry or growth of the business across various regions. Moreover, it also helps businesses to build accurate go-to-market strategies and devise an effective business plan.

To help businesses gain more insights on the IT landscape, Infiniti’s market assessment solutions shed light on the potential trends and opportunities in the market. Our market assessment solutions also focus on devising effective marketing strategies to increase their penetration levels and gain a competitive edge over their counterparts.

The Business Challenge

A global conglomerate in IT was facing challenges identifying technology trends that are expected to affect the business in the longer run. The primary objective of the study was to analyze the impact of the current market trend in the industry and create new opportunities. The client further wanted to assess the potential market opportunities and implement a robust strategy to grab such expansion opportunities.

Our Research Methodology

To gain a competitive edge into the IT landscape, Infiniti’s market assessment experts carried out a blended approach comprising of interviews and discussions with leading market stakeholders. The industry experts also developed client-specific insights using qualitative market research across industries. As a part of the secondary research, the client also collated information from proprietary sources such as magazines, industrial forums, and company representations.

Global IT client

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Our Market Assessment Solution Helped the Client

  • Developed a detailed characterization of the current competitive landscape
  • The client was able to map high impactful future market trends
  • Gained a comprehensive overview of the market, products, and stakeholders
  • Identified the potential opportunities in the market and approaches to capture near-term benefits
  • Analyzed the client’s positioning strategies and decisions on how to differentiate their products from competitors

Benefits of Our Integrated Approach

In a very short period of time, our comprehensive market assessment was able to assess the existing market pains and unmet needs. The client was able to direct and substitute effective solutions and identify the growing market trends and opportunities sustaining in the market. The engagement also helped the client benchmark their strengths and create new opportunities in the market.

A must-read market assessment case study for strategy experts and decision makers looking to assess the market landscape for the IT industry.

IR_RFP

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