Tag: market assessment

Market Assessment

Market Assessment Study Helped an Automotive Player to Increase Its Market Share by 5% in a Year

Business Challenge 

A renowned automotive major, based out of Canada, approached Infiniti Research to engage in a market assessment study. The client’s inability to understand the current market demand proved to be costly, leading to a sharp decline in their market position. This compelled the client to invest in developing a business strategy model that could meet their business goals. The primary objective of this market assessment study was to gather information about potential risks in the automobile industry, data on market growth, risk factors, business trends, opportunities, and key players in the market.

Gain data-driven insights to deliver profitable results by leveraging Infiniti's market assessment framework. Request a FREE brochure.

Solutions Offered and Value Delivered 

The market assessment approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. Our industry experts also reached out to various stakeholders in the automotive industry to gain a broader understanding of the market landscape.

Based on the data collected, the experts at Infiniti created a market assessment framework, that combined detailed information on their business goals, budgets, major action items, and timelines to effectively market their products to the target customers. The devised market assessment framework helped the client to analyze competitors in terms of market penetration, product and market development, and clearly illustrated their market positioning in the target markets.

With the aid of Infiniti’s market assessment framework, the client was able to obtain a holistic view of the entire market, in terms of market value, customer behavior, global competition, and entry barriers. This enabled the client to better understand and analyze the potential market opportunities that aligned with their business goals. Additionally, the client also gained insights on market trends that helped them make necessary adjustments in their design and development approach and product marketing strategies. Also, the company was able to increase their market share by 5% in a year.

To drive profits, organizations need to head forward and embrace new techniques and processes to unlock their hidden potential. Do you agree? If yes, Request for a FREE proposal to know how our solutions can help your business.

Importance of Market Assessment

Market assessment study involves the comprehensive assessment of several factors – market trends, evaluation of the potential of new product or service offerings, new investment or new business idea, industry risks, and constraints. A well-executed market assessment will help you identify new market opportunities that offer better returns on investments.

Whether you are interested in venturing into a new market or launching a new product, market assessment is the crucial step in determining the potential customer base for your product and service offerings. The inability to conduct an effective market assessment will ultimately lead to financial losses and wastage of resources, which could be detrimental to the future of your organization.

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IR15

Identifying Potential Market Segments with the Aid of a Market Assessment Framework – An Infiniti Research Success Story

About the Client 

The client is a leading luxury cars brand, known for its luxurious cars and automobile parts. Based out of the United States, the company is slowly expanding its reach worldwide.

Business Challenge 

The future looks sharp for the automotive industry. With global economic growth, innovations, and the adoption of the latest technologies, revenue for the automotive industry is poised for growth. However, with the evolving automotive industry trends, automotive manufacturers need to rely on innovations to meet the growing demands for customization. Moreover, automotive manufacturing companies need to find innovative ways to reach out to the customers, while meeting the quality standards.

These challenges have urged players in the automotive industry to leverage the market assessment framework to outsmart the global competition. Market assessment framework provides comprehensive insights into the automotive manufacturing space in terms of the demographic and economic overview, location mapping, competitor analysis, and key demand drivers.

Business Case: The client, a leading luxury car manufacturer approached Infiniti Research to engage in a market assessment study. With Infiniti’s market assessment framework, the client wanted to seek ways to identify the most profitable segments and refine their relationship with the consumer base. Additionally, they also wanted to gain adequate insights into customer experience, buying patterns, their perceptions of the brand, and major competitors in the automotive manufacturing space.

To drive profits, organizations need to head forward and embrace new techniques and processes to unlock their hidden potential. Do you agree?

If yes, Request for a FREE brochure.

Top Challenges Faced by the Luxury Cars Manufacturer 

Problem Statement 1

With the increase in disposable income of the consumers and the rise in luxury offerings in vehicles, the demand for luxury cars have increased significantly. This compelled the client to invest in developing a business strategy model that could meet their business goals. With Infiniti’s market assessment framework, the client wanted to identify market trends and opportunities to develop robust business strategies.

Problem Statement 2

Using market assessment framework, the client wanted to identify their weaknesses and strengths in order to enhance the value of services and products being offered.

Problem Statement 3

Their inability to understand the current customer landscape proved to be costly, leading to a sharp decline in customer retention rate. This prompted them to devise a market assessment framework to understand their customer base better.

Problem Statement 4

With Infiniti’s market assessment framework, the client wanted to gain insights into their current market scenario to develop customized value propositions.

Gain data-driven insights to deliver profitable results by leveraging Infiniti's market assessment framework. Request for more info!

Solutions Offered and Value Delivered 

To tackle the above-mentioned challenges, the experts at Infiniti adopted a comprehensive marketing strategy framework. The marketing framework included the following phases:

Phase 1

Our researchers conducted in-depth market surveys and compiled data from a wide array of secondary sources such as government bodies, industry forums, and company presentations in the automotive industry space.

Phase 2

Based on the data collected, the experts at Infiniti created a market assessment framework, that combined detailed information on their business goals, budgets, major action items and timelines to effectively market their products to the target customers.

Phase 3

The devised market assessment framework helped the client to analyze competitors in terms of market penetration, product and market development, and clearly illustrated their market positioning in the target markets.

With the aid of Infiniti’s market assessment framework, the client was able to obtain a holistic view of the entire market, in terms of market value, customer behavior, global competition, and entry barriers. This enabled the client to better understand and analyze the potential market opportunities that aligned with their business goals. Additionally, the client also gained insights on market trends that helped them make necessary adjustments in their design and development approach and product marketing strategies.

 

Why leverage Infiniti’s market assessment framework?

Businesses need to have a precise understanding of their market and customers to succeed in the long-term. This helps them in developing a successful marketing strategy framework and gaining in-depth insights into the factors affecting their business. A market assessment framework is designed to provide a quantitative and qualitative assessment of the market and to determine the market size, customer segments, buying patterns, and economic barriers for businesses.

Infiniti’s market assessment framework provides a comprehensive view of the industry. It gives predictive insights about industry growth and defines key metrics such as size, trends, and projected growth. Infiniti’s market assessment framework includes all the details of businesses operating in similar domains and helps in understanding the larger landscape that your business is competing in.

CONTACT US to know more about our services.

Market Assessment

Top 4 Market Research Tools That Will Take Your Business to the Next Level

market research toolsWe all are creatures of habit and we hate change. In fact, research shows that all of us exhibit similar buying behavior irrespective of our varied preferences. People, in general, despise change and our reluctance to change makes it an extremely difficult for companies to convince consumers to switch brands. It is in this context that that importance of market research tools becomes clear to businesses. Market research tools are priceless for business owners since they help predict consumers’ buying behavior and prevent instances of failed product launches. Market research tools give businesses give an edge, mainly due to their ability to measure the impact of initiatives, create an open communication loop, and make data-based business decisions. Such tools also help businesses predict product or service launch failures and take a call on whether to launch new products or remove existing product lines.

That being said, let’s take a look at some of the best market research tools that can help you drive and improve business value:Get more info

Consumer interviews

One of the most commonly used market research tools is consumer interviews. One-on-one interviews with current or past consumers can be done through a web conferencing software or over the phone. In this step, one of your company’s representatives will have to speak to a customer to get honest feedback about the product’s pricing or design. Consumer interviews are one of the most effective market research tools available today. They help companies to get opinions on sensitive topics, which they might not be able to discuss in an open or group setting.

Consumer surveys

Surveys are an important part of every market research process and are one of the most popular market research tools available for businesses. They help collate information, opinions, and ideas of the consumers. Surveys can be carried out online or distributed by a person or by email. The best part about this process is that it’s completely anonymous, so consumers can be as honest as they like. Surveys can be of various formats, such as multiple choice, long, and short formats. To get the most out of such market research tools, offer your respondents some incentives like gift certificates or coupons.Get more info

Focus groups

If you are unsure of what marketing messages to send to your potential consumers, focus groups are the right strategy to follow. Such market research tools help businesses in developing a pricing strategy for the goods or services being offered. Usually, focus groups are formed after a product is released and are made up of people who represent the target segment. In some ways, they are similar to consumer surveys but consist of at least six respondents, who give honest feedback about the product or service being offered. One thing to remember here is that every focus group requires a moderator who streamlines the discussion and submits the findings in a report format to the decision makers in your business.

Social media and online content

Today, with social media channels and blogging platforms gaining popularity among consumers, it has become important for businesses to leverage such platforms to get feedback about their goods or services. Market research tools such as this give consumers the option to express their opinion without a survey or consumer interviews. When it comes to social media, consumers are more than willing to share their honest opinions. Companies can also leverage online polls to gain better insights. Google Alerts is one of the best market research tools to find out what’s being said about your products or services on online channels.


To know more about specific market research tools and their benefits:
Answers to the questions

Market Assessment: Helping a Natural Gas Field Equipment Manufacturer Gauge Market Feasibility

Players in the oil and gas industry are constantly pressurized to reduce cost and risks associated with new investments.

The global oil and gas industry has witnessed several disruptions owing to the shift in customer and societal sentiment towards sustainable energy sources. With such factors on the rise, companies in the natural gas segment are increasingly diversifying into alternative market segments and are adopting newer business models to establish themselves and gain a stronger foothold.

Technology adoption has positively impacted the bottom line of companies operating in the natural gas sector. Hence, the need to go digital is clear among major players in the industry and they are increasingly relying upon IoT, big data, AI, artificial, and machine learning algorithms to improve their processes.

Like any other industrial segments, the natural gas segment faces several challenges arising due to a large number of retirements of experienced employees. To overcome such challenges, players in the natural gas sector will have to adopt new approaches to improve operational efficiency and enhance knowledge transfer for the workforce.

The Business Challenge

  • The client: A natural gas equipment manufacturing company

To improve their bottom line by enhancing service offerings, the client – a leading natural gas equipment manufacturer – approached Infiniti to engage in a market assessment study. The client wanted to understand the distribution and operation of companies in the natural gas segment. Their primary objective was to evaluate the viability to roll out compressed natural gas to the public transport sector as an alternative to petrol. Also, with the help of market assessment, the natural gas client wanted to gauge the market size in terms of volume.

How Can Market Assessment Help Understand the Oil and Gas Industry?

In today’s rapidly changing market, crucial business issues are converging with repercussions felt across multiple industrial segments. This makes it necessary for organizations to identify and analyze market trends, opportunities, and challenges that impact their business strategies. Our market assessment experts help you determine the growth potential and viability for newer subsegments in the oil and gas industry.


Summary of our market assessment engagement

Natural Gas

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Client Journey

The solutions offered by Infiniti’s market assessment experts helped the natural gas equipment manufacturer to gauge market feasibility. It also helped the client to identify their key weaknesses and strengths in order to enhance the value of services being offered.

Furthermore, to help the client identify the right distribution channels, the market assessment experts at Infiniti conducted a detailed market survey to help them gain a better understanding of the market. The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the oil and gas industry.

Solution Benefits and the Business Impact

Infiniti’s market assessment experts helped the natural gas equipment manufacturer to identify well-defined metrics for long-term success. Also, with the help of our solutions, the client was able to identify major growth opportunities in the CNG sector. Marketing assessment also helped the natural gas client to enhance their product and service offerings.

The Future

The boom of the sustainable energy segment has increased the demand for low-carbon energy, leading to a rise in demand for natural gas as a power generation fuel. Indeed, this sector is growing quickly when compared with oil and coal as a result of which there will be an increase in demand for skilled workforce and innovate ways in which it is extracted, refined, and exported throughout the next few years.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the oil and gas industry

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IR34

Market Assessment Study for A Leading Communication Devices Manufacturer Helps Estimate the Average Selling Price for Devices by Value Chain

The performance of today’s wireless communication devices is fundamentally constrained by the limited battery life of the devices, whose operations are frequently disrupted due to the need for manual battery replacements or recharging. Additionally, the combination of wireless energy and information transmissions also raises many new research problems and implementation issues that have to be addressed.

Limited device battery life has always been a key consideration in the design of modern mobile wireless technologies. Frequent battery replacement or recharging is often costly due to a large number of wireless communications devices in use, and even unfeasible in many critical applications, e.g., sensors embedded in structures and implanted medical devices. On the other hand, an efficient combination of wireless energy and information transmissions requires the availability of accurate knowledge of the channel state information at the transmitter. However, this is often difficult to achieve in practice.

Business Issues

  • The client: Communication devices manufacturer

To better assess the market landscape of the global telecom industry, the client – a leading communication devices manufacturer, based out of Finland, approached Infiniti to engage in a market assessment study. The scope of this engagement was to help the client understand the market landscape of the communication devices in terms of sales units and revenues, average selling prices, and the market share.

How Can Market Assessment Help Companies in the Telecom Industry?

Market assessment engagement helps firms identify how they should reach their potential consumers and appeal to their needs effectively. Additionally, a robust market assessment engagement reveals to a company or a business what it must change to meet the market’s needs more profitably.


Summary of our Market Assessment Solution

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Client Journey

Infiniti’s industry experts carried out a market assessment study comprising of interviews and discussions with group purchase officers, buyers, purchase organizations, vendor managers, channel partners, end-users, and members of regulatory bodies to help the client gain an in-depth understanding of the communication devices market’s landscape.

The Solution Benefits and the Business Impact

With the help of Infiniti’s market assessment engagement, the communication devices manufacturer estimated the average selling price for the devices by value chain. Additionally, the client identified key decision makers who are involved in the purchase of devices. The client was also able to evaluate the total sales units and market shares and assess the key purchase drivers of their customers.

The Future

In the near future, the communications devices we use will have to become more efficient, affordable for more people, easier to use, and more self-aware. Moreover, our increasing personal and societal dependence on these objects means that we can’t have them running out of batteries at a crucial time and getting lost on us in any way. Additionally, these gadgets must also be affordable and user-friendly. However, there is no shortage of thoughts being put to all of these challenges, and here we take a look at communications advances that are both far out and coming soon.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the global telecom industry

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cosmetic packaging

Medical Devices Market Assessment: How it Helped a Surgical Gloves Manufacturer to Increase it’s Market Share by 5%

Over the past few years, the global medical devices market has been facing several revenue and profitability challenges owing to intense competition in the market.

The global medical devices market has witnessed a rollercoaster year with several challenges, transformations, and regulatory changes taking place at a rapid pace. Market players face multiple challenges owing to the recent trends in the industry which includes a shift in demand from rubber gloves to synthetic rubber gloves and an increase in capacity expansions by manufacturers.

Value-based reimbursement models and accountable care are causing a seismic shift in the global medical devices market. Owing to the evolving market landscape, the value of data and device alone will not be sufficient to ramp up sales. Instead, it requires a new take on solutions that bundle data and real-time analytics that healthcare firms, payers, and clinicians will want to buy. However, to improve decision-making, solutions have to provide actionable insights into the existing medical records and real-time data.

The Business Challenge

  • The client: A surgical gloves manufacturer

To assess customers’ purchasing behavior, usage, and awareness of their products, the client – a leading player in the medical devices market – approached Infiniti to engage in a market assessment study. The surgical gloves manufacturer wanted to analyze the market attractiveness in the surgical gloves segment to determine the possibility of strategic changes that could be incorporated to increase their competitiveness.

Moreover, with the help of market assessment, the client wanted to assess the viability and future growth potential in the medical devices market. Their primary objective was to conduct an objective and detailed evaluation of the potential of the new product that they wished to introduce. At the same time, the client was looking at increasing their market share by focusing on the needs of the most profitable market segment.

How Our Market Assessment Solutions Help Companies in the Medical Devices Market?

An effective market assessment study requires a comprehensive analysis of the market landscape-market trends, entry barriers, risks, competition, opportunities, and resource constraints. Whether your goal is to launch a new product or venture into the most profitable market segment, conducting a robust market assessment study acts as a vital step in determining the demands of the potential customer base.

Summary of our market assessment engagement

Medical Devices

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Client Journey

Infiniti’s market assessment engagement helped the medical devices manufacturing firm to increase their market share by about 5%. This was made possible by identifying customer demands and the most profitable market segments. The solutions offered also helped them accomplish three main goals – identify markets that had the highest potential, venture into a new market segment, and increase profit margins.

Furthermore, to help the client assess the market landscape and identify imminent market trends, the medical devices market research experts at Infiniti conducted a market assessment study that helped them cast a critical eye on the overall commercial environment of the medical devices market. The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the medical devices market.

Solution Benefits and the Business Impact

Infiniti’s market assessment experts offered end-to-end solutions that helped the surgical gloves manufacturer to identify the best market opportunity that aligned with their business goals. In addition, the solutions assisted the client to adequately assess – market value, customer behavior, global competition, and entry barriers. The client also gained detailed insights into the medical devices market, which enabled them to identify the potential entry points, leading to the development of a sustainable business model.

The Future

With several types of disposable surgical gloves available in today’s market, it might be difficult for organizations in this segment to understand and cater to the growing customer needs. To withstand the competitive pressure and gain a stronger foothold, leading market players are increasingly investing in other alternatives such as – capacity expansions, industry collaborations, and mergers and acquisitions.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the global medical devices market.

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Market Assessment Study for a Leading Solar Energy Company

Spiraling capital costs and the upfront expense of building and maintaining solar energy plants are considered to be major growth barriers for companies operating in the solar energy market.

Over the last few decades, the demand for power has increased manifold across the globe- being driven by the rise in government investments, technological innovations, and consumer demand. Despite the undeniable progress, companies operating in the solar energy sector face major challenges due to factors such as the continuously evolving regulatory framework, execution risks, and the implementation of renewable energy technology.

The deep-rooted nature of innovative technologies also presents a formidable barrier for the global clean energy market. Companies operating in the renewable energy segment such as solar, wind, and other such clean energy sources will have to compete with their peers in the industry to benefit from the existing infrastructure, policies, and technical expertise. Moreover, the high costs associated with the infrastructure tend to make the financial establishments more likely to perceive the clean energy market as risky, loaning money at higher rates and making it difficult for companies to justify their investments.

The Business Challenge

  • The client: A solar energy company

To devise a list of key influencers and precisely target the decision-makers in the global energy market, the client – a leading solar energy company – approached Infiniti to engage in a market assessment study. The B2B industrial organization was looking at creating a new business unit that would focus on offering end-to-end solar energy solutions.

The solar energy company wanted to conduct a market assessment study to identify and assess the opportunities in the global energy market. However, their primary objective was to establish a business case for market entry and investment including the recommendation of a go-to-market strategy.

How Can Market Assessment Help Players in the Energy Market?

A market assessment study acts as a great instrument for businesses to gain a detailed understanding of the market in which they operate. Market assessments are not very extensive or expensive when compared with other benchmarking assessments. They offer a quick and precise snapshot of the existing market conditions and also hints at how the future may look like. Also, market assessment studies help business organizations to identify and capitalize on new market opportunities and areas- especially where the enterprise can get a prodigious deal.

Summary of our market assessment engagement

Energy Market

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Client Journey

Infiniti’s market assessment engagement helped the solar energy company to focus on market penetration by developing more accurate marketing strategies. The changing market landscape with aggressive competitors posed several challenges for players in the global solar energy market. To help the client assess the opportunities in the global energy market, the market assessment experts at Infiniti conducted a market assessment study that offered valuable insights on decision-making procedures, market trends, and barriers.

The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the energy market.

Solution Benefits and the Business Impact

Infiniti’s market assessment experts offered end-to-end solutions that helped the solar energy company to better align their goals with the market needs. The market assessment study also enabled the client to build a business model to better understand and analyze the potential market opportunities.

The energy company also gained insights on market trends that helped them make necessary adjustments in their design and development approach and product marketing strategies.

The Future

The global trend in the solar energy market is the rising use of IoT technologies. Leveraging such technologies not only provides real-time insights but can also brings about major improvements in smart metering; thereby, making the entire process of energy production more cost-efficient. The implementation of IoT ensures that the system is less susceptible to security breaches and productivity issues.

However, companies in the solar energy market should focus on enhancing the development of the connected products, which makes it easier to focus on what’s important for the firm in the most efficient way.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the global energy market.

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IR29

Power Market Assessment: Empowering an Electric Power Distribution Company

Currently, the global power market faces challenges in terms of the security of supply to keep up with demand, the fight against weather change, and the drift toward urbanization.

One of the primary challenges for power distribution companies across the globe will be to invest adequately to keep up with the growing demand for energy while keeping final energy costs under control. However, the magnitude of the above-mentioned challenges cannot be downplayed given the ongoing and serious uncertainty of the outlook for the global economy, upcoming environmental regulations, and fossil fuel prices.

Additionally, another significant challenge is the enormous urbanization, predominantly in developing and emerging countries, where the trend is particularly visible since cities, even when they grow in a relatively disorganized manner. This has made energy and power optimization a key to managing both social and environmental externalities of modern cities. Therefore, to be efficient, this optimization will need to go hand in hand with the systemic and long-term planning of “sustainable cities”.

Business Issues

  • The client: Electric power distribution company

The client, headquartered in the United States, is a company that provides electricity to customers in Alabama. They are one of the country’s largest power distribution company. The client – approached Infiniti Research to engage in a market assessment study with an objective to identify potential market opportunities. Additionally, they wanted to identify new markets niches, assess market conditions, environmental forces, and key players in the global power market.

How Can a Market Assessment Help Companies in The Power Market?

A robust market assessment engagement reveals to a company or a firm what it must change to meet the market’s needs more profitably. Additionally, market assessment engagements also identify how a company in the global power market can reach its potential consumers and appeal to their needs effectively.

Summary of our Market Assessment Solution

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Client Journey

The market assessment experts at Infiniti followed a strategic research approach to help the client gauge numerous factors influencing their growth in the global power market. The approach also included primary and secondary research methodology coupled with qualitative and quantitative data collection procedures.

The Solution Benefits and the Business Impact

The power market client with the aid of Infiniti’s market assessment engagement gained insights into the market trends that helped them make necessary adjustments in their value proposition and marketing strategies. Additionally, the client built a logical metric, which correlated with the demands of their products and services.

The Future

All the stakeholders in the power market will have to deploy an infrastructure that is flexible, open, and interoperable to meet the ever-growing demands of the customers. Additionally, power market players will have to acknowledge the new reality of a digital, customer-empowered, and transactive electricity systems by embracing new business models and simplifying and redesigning the experience of residential, commercial, and industrial customers.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the global power market

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IR22

Indubitable Advantage of Customer Surveys for a Returnable Packaging Company: Understanding the Drivers Behind Customer Satisfaction and Loyalty

The existing economic uncertainties in emerging countries and greater upfront costs are considered to be the major challenges hampering the growth of the global returnable packaging industry.

Over the years, returnable packaging has proven to be the ideal packaging material for shipping. Returnable packages are now available in different forms to suit the needs of the end-use sector – hand-held containers, reusable pallets, bulk containers, and racks. They are preferred for their distinctive features such as appealing aesthetics, ease of use, and strength when compared to disposable packages.

Though returnable packing is considered to be the best solution for many applications, there are several concerns that hamper their widespread adoption across the global supply chains. Some of the major challenges include – high capital costs of ownership, inherent nature of the returnable packaging components, and other challenges cropping up due to improper management.

The Business Challenge

  • The client: A returnable packaging company

With an intention to determine customer satisfaction, the packaging industry client – specializing in returnable packaging materials – approached Infiniti to engage in a consumer survey-based assessment that would help them gain valuable feedback on issues that are considered important to customers.

The consumer survey was focused on brand trends and their impact on packaging demand, shifts within the packaging industry, and the different perspective of packaging demand. The primary objective of this consumer survey assessment was to gather targeted information that would help them uncover notable shifts in the packaging industry and drivers of customer loyalty.

How Can Consumer Survey Help Returnable Packaging Manufacturers?

Consumer surveys play an essential role in running a successful business irrespective of the industry in which you operate, or the product/service being offered. Consumer survey is an important part of market assessment and can help you measure customer satisfaction levels while offering the opportunity to effectively communicate with end-users; thereby, building true personal relationships.

Summary of our consumer survey engagement

returnable packaging

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Client Journey

The changing market landscape with aggressive competitors posed several challenges for the returnable packaging manufacturer. To help the client understand how their customers perceive their brand, the market assessment experts at Infiniti conducted a consumer survey that was aimed at identifying market trends and customer expectations.

The approach included primary and secondary research methodology coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the packaging industry.

Solution Benefits and the Business Impact

By conducting a consumer survey, Infiniti’s market experts helped the returnable packaging manufacturer to assess their service levels and identify the factors driving customer loyalty. The client also gained insights on market trends that helped them make necessary adjustments in their product development approach and marketing strategies.

The Future

Returnable packaging is a cost-effective and environmentally friendly alternative for industrial segments that deal with an extensive flow of goods. Leading players in the returnable packing sector have collaborated with tech companies to develop solutions that would help them track the packages and minimize loses. However, recent advancements in the use of sensor-based technologies are expected to revolutionize the process of tracking returnable packages.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the packaging industry.

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