Business Challenge
A leading pharmaceutical company wanted to identify the potential for its Alzheimer’s drugs at a global level; it also wanted to assess the challenges that it could face during product launch.
Situation
The client wanted to quantify the potential for its new product at a global level. It also wanted to develop an understanding of the critical challenges that it could encounter when launching its products.
Approach
We conducted extensive primary and secondary research to determine the market’s size, trends, and key competitor brands. We also critically analyzed the possible challenges that the company could face when launching its products, in the form of regulatory compliance requirements.
Impact
The client gained a better understanding of the market and aligned its go-to-market strategies accordingly. It was also able to restructure its launch strategies in alignment with the regulatory requirements of various target countries.
