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Market segmentation

Mastering Market Analysis in 4 Simple Steps

Having a strong understanding of the market and the customers is the stepping stone to success for any company. Unless businesses have a clear idea of who their customers are, developing a successful marketing strategy will be nothing less than a struggle. Market analysis tools give organizations in-depth insights into their market and other factors that affect their business. Market analysis templates are designed to provide a quantitative and qualitative assessment of a market. It identifies the size of the market both in terms of volume and in value, the various customer segments and buying patterns, the competition, and the economic environment in terms of barriers to entry and regulation. Here are 4 simple steps to follow for developing an ideal market analysis template:Request Proposal

Develop an industry overview

The first step in building a good market analysis framework involves describing the industry and discussing the direction that it’s headed towards. It is essential to discuss key industry metrics such as size, trends, and projected growth. This step is quite different from a market research. Industry overview involves analyzing all the businesses that similar operations. Having a clear idea of the industry overview is also a great way to show the investors that you understand the larger landscape that your business is competing in.

Identify the target market

This is the stage in the market analysis where companies define who their ideal customer is. The factors to be listed out in this step involves the market size, demographics location, psychographics, and other general market trends. In many cases, businesses might have more than one type of customer. In this case, companies will have to undertake a market segmentation study wherein it is required to group similar types of customers into segments and describe the attributes of each segment.Get More Info

Analyze competition

Identifying the key competitors in the market is an integral element of market analysis. Market analysis tools help businesses to not only identify the strengths of the other players in the market but will also point out the competitor’s weaknesses that can be taken advantage of. In this manner, companies can differentiate themselves by offering products and services that fill gaps that competitors have not addressed. One of the best ways to understand the market competition is to talk to the prospective customers and ask them who they are currently buying from and understanding what alternate solutions are being provided by the other companies.

Pricing and forecasting strategies

The final step in building a good market analysis framework is to figure out the pricing strategy and create a sales forecast to better understand what portion of the market the company intends to capture. Factors such as the cost of production, profit margins, and the prices of competing brands should be taken into consideration while fixing the prices for the company’s offerings. The company’s forecast should reflect a realistic view of what the business intends to sell within a fixed span of time.

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competitive pricing

Market Analysis Engagement: Offering Detailed Insights into the Market Opportunities for a Leading Anti Lock Braking System (ABS) Manufacturer

Global anti lock braking system market is expected to grow at a CAGR of over 6% over the next five years, owing to a rise in the number of on-road vehicles, increasing focus on vehicle safety and improvements in technology.

Anti Lock Braking System or ABS is a technologically advanced active braking system employed in automobiles. It plays an active role in avoiding the locking of wheels while applying brakes. Anti lock braking system also helps in maintaining a dynamic contact with the surface of the road, proportional to the braking inputs given by the driver.

The growth of the global anti lock braking system market is driven by several factors such as technological advancements, growing demand for safety features, and an increase in global safety protocols for vehicle safety. Additionally, the growing demand for comfort systems in automobiles and the need for vehicle safety further promote the use of anti lock braking systems. However, the high safety standard ratings of anti lock braking systems and the relatively high maintenance costs of anti lock braking systems restrain the market growth. Furthermore, expansion in the untapped market of developing countries like India, Indonesia, and Brazil and the developmentIR_RFP of advanced braking systems for two wheelers are expected to provide new opportunities for the key market players.

The Business Challenge

The client– A leading player in the auto spares manufacturing industry, specializing in the manufacturing of anti lock braking systems

Objective– To assess the demand-supply scenario and to examine the competitive developments such as new product launches, expansions, mergers and acquisitions in the global anti lock braking system market.

An international player in the auto spares industry, specializing in anti lock braking systems wanted to conduct a detailed market analysis for anti lock braking systems. As such the client approached our team of experts to leverage the use of Infiniti’s market analysis solutions to gain detailed market insights. The client also wanted to forecast and classify the demand in the global anti lock braking system market based on several factors such as demand category, vehicle type, sub-system, and regional distribution.

The client wanted to leverage the use of Infiniti’s market analysis solution to better understand the target market’s risks and opportunities. Their primary intention was to understand and anticipate the market situations to develop a sound business plan to support the conclusion based on market analysis.

Results– The market analysis study unearthed a series of finding that played a key role in enhancing their local and global strategies. Our solution also helped the client in understanding the global scenario and the competitive environment of the anti lock braking system market, which in turn, assisted them in assessing the attractiveness of the potential new market opportunity as an essential source of future business growth.

Anti Lock Braking System

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The Journey:

The market analysis experts at Infiniti carried out extensive research comprising of interviews and discussions with leading stakeholders across the auto spares industry to help the client improve business efficiency. The experts at Infiniti further compiled information from a wide array of secondary sources such as paid industry databases, company presentations, and industry forums to help the client understand the global competitive scenario.

The Solution and the Business Impact:

Using primary data collected from approximately 200 channels along with several secondary sources of information, our market analysis experts evaluated the size and growth rate of the global anti lock braking system market. With the help of Infiniti’s market analysis solution, the client was able to determine customer needs, evaluated the competitive landscape and analyzed the value chain economics.

It also revealed detailed insights into the following:

  • Customer needs and preferences
  • Evolving market opportunities
  • Market trends and success factors

Leveraging market analysis also offered detailed insights on market growth, opportunities, risks and key players in the market. This engagement also provided information on the economic, competitive, and political environment affecting the growth of the auto spares market. The solution offered also helped the client to improve their overall organizational performance by enhancing their business strategies.

Industry challenges:

  • Increased competition: Intense competition along with slow growth poses a major challenge for players in the auto spares industry. Also, the overabundance of technologically innovative products and players in the market has resulted in a hyper-competitive market scenario.
  • Connected cars: It is one of the greatest transformational forces in the automotive industry. Connected cars serve as a communication hub that receives as well as transmits data to its surroundings. Such connectivity offers enormous benefits to the end-users and also enhances the possibility of autonomous driving.
  • New government regulations: The increase in stringent regulations focused on reducing the carbon dioxide and exhaust gas emissions poses several challenges to players in this sector. The key challenge is to select the right technology in the context of rapidly changing societal preferences within a changing regulatory environment.

    A must-read case study for strategy specialists and decision makers looking to develop an understanding of the auto spares industry.


autonomous vehicles market

Infiniti’s Market Analysis Helps a Renowned Thermal Interface Material Manufacturer in Establishing Benchmarks to Measure their Progress

Thermal interface material (TIM) refers to any material that is used to enhance thermal coupling between two components. Most of the applications are associated with heat dissipation, where a thermal interface material is inserted between the heat source (heat producing device) and the heat sink (heat dissipation device). The thermal interface materials are of different types based on the target application such as thermal grease, thermal glue, thermal pad, thermal adhesive, and thermal tapes.

The global thermal interface materials market is expected to witness immense growth over the upcoming years owing to the expansion of the automotive and healthcare industries in developing economies such as India, China, Mexico, South Korea, and Thailand. Moreover, the rising demand for miniaturization of systems and circuit density has resulted in the dissipation of large amounts of heat, thereby increasing the demand for thermal interface materials. The demand for such materials is also fueled by the rising awareness of energy-efficient lighting systems such as LEDs and the increasing need for faster computing systems. This has prompted manufacturers to increase their investments in R&D in order to design and develop efficient, lightweight and highly conductive materials and gain a better market share. Furthermore, advancements in the medical industry will open new growth avenues over the upcoming years.

Now, let’s take a look at some of the significant factors fueling the growth of the global thermal interface material market:

  • Electrification of transport: In the automotive sector, heat management plays a crucial role in electric vehicles that have large energy storage systems. Thermal management becomes increasingly important as most of the vehicles incorporate electronic components.
  • Greener lighting: The traditional lighting systems are increasingly being replaced by LEDs in various end-use applications. This mainly due to their low energy requirement and higher brightness when compared with conventional lighting systems.
  • Demand for high-performance computers: The need for better TIMs in the consumer and industrial computing segment will continue to grow along with the growing need for faster, compact, and portable systems.
  • Growing need for better connectivity: Globally, there is a high demand for a more comprehensive wireless network as it offers better connectivity as well as reach. This has, in turn, fueled the requirement for better quality thermal interface material that is used in telecommunication equipment.

The Business Challenge

  • The client- A prominent thermal interface material manufacturer

Objective- To identify and evaluate the future attractiveness of the market by analyzing the evolving opportunities, threats, and market trends.

The client, a leading thermal interface material manufacturer, wanted to identify the market opportunities by relating it to the organizations strengths and weaknesses. The client wanted to leverage market IR_RFPanalysis to establish benchmarks that can be used to measure their progress towards the goal.

Results- The market analysis based solution helped the client in establishing benchmarks to evaluate their progress. Also, it helped them in identifying and dividing the potential consumer base into various segments.

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The Journey

The market analysis experts at Infiniti carried out extensive research comprising of interviews and discussions with leading stakeholders across the thermal interface material market space to help the client improve business efficiency. The market analysis experts at Infiniti further compiled information from a wide array of secondary sources such as paid industry databases, company presentations, and industry forums to help the client understand the competitive scenario.

The Solution and the Business Impact

A detailed market analysis helped the client in identifying the changes that need to be incorporated to meet the market’s need for more profitability. With the help of market analysis, the client was in a better position to understand their company’s reputation and implement changes to improve their overall performance. It also assisted them in identifying the metrics or benchmarks to be used in the future to measure their progress towards goals. Moreover, Infiniti’s market analysis experts also helped the client in examining the products of their direct and indirect competitors, their marketing activities, and brand positioning strategies.

The Future

The growing demand for portable and compact devices increases the need to employ high-density miniature circuits enclosed in airtight enclosures. This along with the improvements in wearable technologies have fueled the growth of the thermal interface material market considerably over the past few years. Though the traditional TIMs have been micro-structured, manufacturers of these components are now increasingly focusing on nano-structuring. It involves the use of nano-materials such as carbon nanotubes.

However, the thermal interface material industry is highly conservative, and change is only considered when the current technology is no more capable of catering to the customer’s needs and preferences. Nevertheless, the growing demand from the end-user segments for compact and portable devices will continue to drive new product innovations leading to rapid of the thermal interface materials market.

  A must-read case study for strategy specialists and decision makers looking to develop an understanding of the thermal interface material market.


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Why Devise Market Analysis for Your Business? Here is all you Need to Know

Market analysis tools are a company’s arsenal of strategies to attain success in the competitive battlefield.

Market analysis tools are undoubtedly what companies require to understand and stay up-to-date about their target markets. Before we get into what are the important forms of  analyzing the market, let us answer some of the important questions related to market analysis:IR_Brochure

Why is it Important to Analyze the Market?

The answer to this question: It is not possible to do business effectively and survive in the market without carrying out an appropriate market research and market analysis. Here are a few parameters that companies can keep track of while analyzing the market:

  • The products and services that your target audience are already using
  • The gap in these products from customer expectations and the ways to cover shortcomings
  • Identify the marketing mix of other players in the market

Various quantitative and qualitative data are highly important for businesses to make accurate business decisions rather than taking blind decisions based on gut feeling. Therefore, market analysis is extremely important for any business.

Commonly Used Sources of Market Analysis

Market analysis can be done through two sources – Primary and Secondary. Some of the most common types of primary sources of data are:

  • Observation- Refers to observing customer behavior in the marketplace. In the digital era, observing customers’ behavior on the website using various analytical tools
  • Surveys- Conducting interviews, social media surveys, or telephone surveys to understand customers’ preferences
  • Focus Groups and Product Testing – Selecting a bunch of people and directing questions at them and to understand their response and also launch a small batch of products for few customers to test their response towards the product

The main sources of secondary information for a business are from:

  • Newspapers
  • Magazines
  • Trade journals
  • Blogs on niche segments
  • Government institutions like the Chamber of Commerce, Census Bureau, Labor Department, etc.

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Market segmentation

Market Analysis Helps a Renowned COPD Drugs Manufacturer Quickly Respond to Business Issues and Opportunities

Due to the rising instances of diseases across the globe, it has become indispensable for organizations to offer promising healthcare solutions to reduce health complications. More like smoker’s cough, the chronic obstructive pulmonary disease (COPD) is an inflammatory lung disease, which causes obstruction in the airflow to the lungs. Also, with the lack of health literacy among the populace, people with the COPD can only be diagnosed once the disease has advanced. With a considerable number of the population being infected by the disease, renowned drug manufacturers in the COPD space are facing the need to reduce inflammation and improve patient health outcomes. Moreover, to enter a market space and outline the prevalence rates of COPD, leading drugs manufacturers are facing the need for an effective market analysis study. Market analysis, helps drugs manufacturers profile various customer segments and buying patterns and understand the economic environment in terms of the barriers to entry and regulation.

With the help of Infiniti’s market analysis solution, drugs manufacturers in the pharmaceuticals market space can identify the attractiveness of the market and the potential bottlenecks hindering the market’s growth.IR_Brochure

The Business Challenge

A renowned COPD drugs manufacturer with a considerable number of manufacturing units spread across the globe was facing predicaments assessing the demand and supply for their products. The COPD drugs manufacturer wanted to tap potential opportunities in the market and penetrate across niche market segments. Furthermore, with the aid of market analysis, the COPD drugs supplier wanted to gain relevant insights on the popular treatments and forecast the market’s growth prospects. The primary objective of the engagement was to analyze the market outlook in terms of the competitors and compliance regulations.

IR- market analysis

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Our Approach

To gain detailed insights into the COPD drugs market space, Infiniti’s pharmaceutical experts followed a qualitative and quantitative research methodology. To analyze the shift toward patient engagement, the market analysis experts at Infiniti also compiled information from proprietary sources, including industry databases, company forums, and newsletters.

Market Analysis Solution Benefits:

  • Gained an in-depth analysis of the industry and assessed the potential of new COPD drugs
  • Analyzed the market outlook in terms of the trends and sustainability of the industry
  • Gained a holistic view of the industry in terms of its growth potential
  • Devised a comparative analysis of the competitors and their product positioning
  • Identified potential bottlenecks and devised an effective go-to-market engagement

Benefits of Our Integrated Approach

The market analysis engagement offered by Infiniti offered the client detailed insights into the industry in terms of the size, the growth prospects, and trends prevalent in the COPD drugs market. Moreover, with the aid of this market analysis engagement, the COPD drugs manufacturer was able to profile the most suitable customers and understand the latest innovations taking place in the COPD drugs market.

A must-read case study for strategy experts and decision makers looking to target potential markets in the healthcare industry.


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market intelligence

Market Analysis Assists a Renowned Magnetic Resonance Imaging Equipment Manufacturer Organize their Marketing Spend

Today, the healthcare sector is witnessing the constant introduction of diagnostic technologies to gain timely and accurate information on health and effectively address complications at an early stage. Also, with the rising instances of accidents, patients are augmenting the demand for sustainable technologies such as magnetic resonance imaging equipment. To go on par with the utmost concern for healthcare, renowned equipment manufacturers in the magnetic resonance imaging space are facing the need for market analysis strategy as a part of their business strategy. With the help of a market analysis solution, companies can gain adequate insights into the market space and formulate a strategy to offer their products across niche market segments. Moreover, an effective market analysis engagement also helps businesses tap into the strengths, weaknesses, opportunities, and threats in the market and adequate allocate resources to drive the market needs.

To analyze the market trends and offer diversified products and services, leading magnetic resonance imaging equipment manufacturers are approaching companies like Infiniti. With years of expertise in offering a plethora of services, Infiniti’s market analysis engagement helped businesses profile the competitors and identify effective ways to target their customer base. Moreover, market analysis solution also allows businesses to stay abreast of the latest innovations in the medical equipment space and analyze the profitability.IR_Brochure

The Business Challenge

A renowned magnetic resonance imaging manufacturer with a considerable number of manufacturing units spread across the globe was facing certain predicaments understanding the market scenario in terms of the suppliers, the barriers to entry, and the competitors. The client also wanted to seek ways to identify the distribution channels to effectively reach out to the customers. With the help of Infiniti’s market analysis solution, the magnetic resonance imaging manufacturer wanted to devise a go-to-market approach.

IR- market analysis

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Our Approach

To address the magnetic resonance imaging manufacturer’s specific business challenges, Infiniti’s market analysis experts carried out an extensive research methodology comprising qualitative and quantitative assessments. To further forecast the market performance, the client compiled information from a wide array of proprietary sources such as paid industry databases, company presentations, and industry forums in the magnetic resonance imaging equipment space.

Benefits of the Market Analysis Solution:

  • Understood the market size and identified potential market trends
  • Determined product prices and forecasted sales volume
  • Identified the current and potential customers and formulated effective ways to communicate with them
  • Identified potential problems and minimized risks and bottlenecks
  • Effectively positioned the products and made informed business decisions
  • Allocated resources and maximized the returns on investment

Benefits of Our Integrated Approach

In a span of eight weeks, the market analysis engagement offered by Infiniti helped the client understand the relative position of the market and analyzed competitors’ products. Also, the engagement assisted the client to effectively position their products and improve marketing activities and brand positioning. Moreover, the leading magnetic resonance imaging equipment manufacturer was able to tap into niche market segments and uncover consumer preferences.

A must-read case study for strategy experts and decision makers looking to develop an understanding of  the healthcare industry.


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Manufacturing Industry

Market Analysis Engagement Assists a Construction Equipment Manufacturer to Devise Effective Marketing Strategies

Lately, players in the construction equipment industry have started leveraging effective market analysis solutions to enhance their profitability and competitiveness across the industry space. Market analysis engagement includes the study of the market in terms of its strength, weaknesses, opportunities, and threats. Such engagements also help players operating in the construction equipment industry to devise effective market expansion strategies by taking drawbacks into account. Moreover, market analysis solutions have become an essential force for companies in the construction equipment landscape to gain comprehensive information about niche segments in the market.IR_Brochure

The market analysis solutions offered by Infiniti help construction equipment industry clients in gaining insights into the dynamic market space. Additionally, clients operating in this industry space can determine the potential trends and opportunities in the construction equipment industry and improve their operations.

The Business Challenge

A global construction equipment industry client with offices spread across various geographies was facing predicaments in understanding the existing landscape of the industry. As a result, they wanted to gain a comprehensive picture of key components affecting the growth of the market. Furthermore, the client wanted to gain insights into the strengths and weaknesses of competitors to build a better market expansion plan and offer superior products to their customers.

Our Approach and Solutions Offered

To deliver valuable insights to the client, Infiniti’s market analysis specialists followed a comprehensive in-depth research methodology that included discussions and interviews with leading stakeholders in the construction equipment market space. Moreover, the market analysis specialists devised a dashboard comprising relevant pieces of information. This helped the client design effective marketing strategies across all verticals.

Additionally, the client was provided with a comprehensive representation of the key components of growth factors and insights about the market’s growth potential.

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Benefits of Market Analysis Study:

  • Assessed potential opportunities and performances across geographies
  • Gathered information to identify and mitigate risks across new segments
  • Developed a robust business plan and analyzed the target market
  • Devised an efficient product marketing strategy

Benefits of Our Integrated Approach:

In a brief period of eight weeks, the construction equipment industry client was able to add values to the information provided, find new niche market segments, and operate more efficiently with the help of an efficient product marketing strategy. Additionally, the client gained insights into the vital components to target in the market space to achieve a superior competitive advantage over their peers in the industry.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the construction equipment industry.


heavy machinery

Market Opportunity Analysis: How a Heavy Machinery Manufacturer Built an Effective Plan to Pursue New Product Space

With rapid urbanization and advancements in traditional end-user businesses, the demand for building machinery will rise in the coming years. Market opportunity analysis plays a crucial role in the heavy machinery business sector. It takes into consideration the available technology, financial capabilities, and the competitive readiness of any venture before taking action.

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It also helps in decision making, identifying new targets, realizing the competitive advantages, and helps discover unmet customer needs. To determine their market opportunities and build effective product plans, leading heavy machinery manufacturers are approaching organizations like Infiniti Research. Infiniti’s market opportunity analysis helps businesses in this sector to determine the current business requirements. Furthermore, it also assists in taking decisive actions while considering the impacts of such activities.

The Business Challenge 

A renowned heavy machinery manufacturer was facing a predicament understanding their market effectiveness regarding the potential competitors and product positioning. The client further wanted to build useful plans that would help them pursue new product spaces; thereby, expanding into new market segments. Furthermore, the client wanted to understand the market through a detailed market opportunity analysis to come up with a beneficial plan.

Heavy Machinery

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OurApproach [spacerheight=”20px”]

To identify the potential market opportunities and devise new marketing strategies, the heavy machinery client approached Infiniti’s market analysis experts. The market opportunity analysis experts at Infiniti followed a sophisticated market analytic approach, which involved taking into account various factors like technological advancements, customer requirements, geographical target regions, and future enhancement possibilities in the heavy machinery sector. Also, the market analysis experts at Infiniti created a dashboard to compile information from various proprietary sources.

Market Opportunity Analysis: Solution Benefits                                                

  • Developed business goals and strategies for building effective plans
  • Identified potential competitors in the heavy machinery sector
  • Built efficient intends to pursue new product spacing
  • Recognized the various segment based loopholes and strategies to overcome them
  • Helped in determining the strengths, weaknesses, opportunities and potential threats
  • Insights into the current market knowledge
  • Adapting to changes to suit market needs in a profitable fashion
  • Improvised on targeting the relevant customer needs

Benefits of Our Integrated Approach

By utilizing Infiniti’s market opportunity analysis solution, the heavy machinery client was able to come up with an innovative plan to help them venture into new product spaces. It also helped the client take crucial decisions and improve their overall market knowledge. The blended approach to analyze the market opportunities assisted the client in exploring and identifying a suitable market opportunity. It also helped the client in building better strategies to addresses the future needs of the heavy machinery sector.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the manufacturing industry.

competitive pricing

Why are Companies in the IT Industry Jumping on the Bandwagon to opt for Subscription Business Model?

The IT industry has seen a meteoric shift in the consumer buying behavior as preference towards simple and hassle-free purchases grows. Also, the fact that the IT industry is intensely competitive due to low barriers to entry profoundly decreases the consumer’s propensity to take risks; thereby, making it favorable for companies to opt for subscription business model. The subscription business model allows a customer to pay a reasonable price for the IR_Brochureproduct and also profits the company with a constant stream of revenue. The IT industry, in particular, has witnessed many vendors opting for a subscription-based model like Netflix, Dropbox, Salesforce, and many other cloud-based services. So why are businesses shifting towards subscription economy?

Increased Customer Base

A subscription business model allows the price of the product or service to be divided along its usage period. For customers, it’s almost like paying for the product in small installments. Additionally, customers are more likely to opt for suppliers employing subscription model as they can opt out of a service if they feel it as inadequate or subsequently scale the level of service as per their need. The popularity of subscription business model is evident as the majority of SMEs are opting for services from cloud-based ERP systems as it breaks the cost and implementation barriers posed by traditional systems.


The subscription business model offers several convenience benefits to the clients as they can access up-to-date products without waiting for updates resulting in zero downtime. The reason behind the success of SaaS products is their flexibility, which allows the users access to data from any device that uses the latest version of the software.

Increases Customer Retention

In the pay-per-use business model, the biggest hassle for the sales team is to track down new clients and convince them to buy. With a subscription business model, customers are more likely to stick to a single provider if they are satisfied with their service; thereby, increasing the customer lifetime value (CLV).

A majority of businesses in the IT industry have reported a multi-fold increase in revenue after shifting to a subscription business model. The subscription economy has repeatedly been taunted as the future of pricing model in the IT industry.

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