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Market size analysis

Market Size Analysis Enhances Market Share and Business Stability for a European Automotive Major

Market Size Analysis for an Automotive Major

The European automotive industry is undergoing a period of tremendous transformation, triggered by development in emerging markets, the accelerated rise of new technologies, and the entry of new players. The fast pace of market changes have reshaped the automotive industry landscape and transformed customer behavior and expectations. Moreover, European automakers have also been forced to find new ways to get closer to customers and enhance market share. This necessitates automotive companies to expand their business to a new market and unlock new revenue streams. Therefore, companies are partnering with firms like Infiniti Research to leverage their expertise in offering market size analysis solutions. Infiniti’s market size analysis solutions have helped businesses to stay updated with recent market developments and analyze the market drivers and barriers for making strategic market expansions plans.


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Business Challenge

The client is a leading automotive company based out of Europe. The client was looking to expand their base of operations to the Midwestern United States. Hence, before investing huge capital into the project, they wanted to gain detailed insights into the market size of these regions by analyzing factors such as sales volume, potential customers, and sales revenue. With Infiniti’s market size analysis solution, the client also wanted to gain detailed insights on market opportunities, entry barriers, and risks to develop a well-informed business plan for market expansion.

Solutions Offered and Value Delivered

To help the client tackle the industry challenges, the experts at Infiniti Research conducted a market size analysis. The engagement followed a three-phased approach.

In the initial phase of the market size analysis engagement, the experts conducted interviews and discussions with key stakeholders in the automotive industry. This helped them analyze the developments in the US automotive market and key strategies adopted by market players. In the next phase, the experts analyzed market drivers and trends and estimated the compound annual growth rate (CAGR) of the automotive products in the target geographies for the next five years. The next phase of the market size analysis engagement was identifying the market size for the region and developing a market entry strategy. The devised business plan, which included detailed information on the client’s business goals, budgets, major action items, and timelines served as a blueprint that helped the client to expand the scope of their business.  

The insights obtained from Infiniti’s market size analysis solution helped the client to gain a better understanding of the US automotive market and identify untapped market opportunities. Market size analysis further helped the client to identify the best route to market to reach their target segments. With our solutions, the client was able to successfully establish their operations in the US market and achieve a higher market share. Furthermore, with Infiniti’s market size analysis solution, the client was able to exceed their revenue expectations within a course of two years. Also, the market size analysis solution helped the automotive company to enhance their market share by 17%.

Request a FREE brochure to gain more insights about our services portfolio and learn how market size analysis solution can help businesses estimate the market size and take strategic business decisions on market entry and expansion.

What is market size analysis?

Market size analysis is defined as the process of estimating the demand for a product or a service in a particular market. Market size estimation is also a key component of any strategic marketing planning. Additionally, gathering data on the size of the target market allows businesses to evaluate opportunities and accurately plan their marketing approach and investments.

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Market Research Services Helped a Healthcare Company Strengthen Their Position in the Market – An Infiniti Research Success Story

Business Challenge 

As tech giants make healthcare market entrances, traditional healthcare companies face increasing pressure to remain competitive. Healthcare providers need to prioritize on keeping pace with innovation and update their systems to avoid being left behind. Therefore, healthcare companies are partnering with market research companies to gain comprehensive insights into technologies and marketing strategies adopted by their rivals.

The client, a healthcare company, who was new to the market consulted Infiniti Research to acquire an early and sustainable competitive advantage. With Infiniti’s market research services, the client wanted to gather healthcare industry information, validate internal research, gather competitor information, gain a view of the healthcare market, and use data to make informed decisions.

Are you looking to strengthen your company’s presence in the market? Our market research services help companies stay on top of recent market developments. Request a FREE brochure to know more about our market research services.

Solutions Offered and Value Delivered 

The experts at Infiniti Research conducted a thorough healthcare market analysis. Infiniti’s market research services helped the client gather information about the healthcare industry, current market trends, target customer segments, and their key competitors.

By gaining a better perspective of the market, the client was able to strengthen their position in the market. Market research services also helped the client identify potential threats in the market. Also, by examining competitors’ strengths and weaknesses, they were able to take advantage and better establish their presence in the healthcare market. Moreover, market research services provided the client with adequate market data that helped them to:

  • Better focus on patients’ needs and demands
  • Provide revenue projections
  • Stay ahead of their competitors
  • Spot emerging healthcare market trends
  • Facilitate strategic planning
  • Minimize investment risks
  • Gain insights into technologies and marketing initiatives adopted by their competitors

With the help of Infiniti’s market research services, the client was able to make an informed business decision. This helped the healthcare company better establish their presence in the market and strengthen their credibility and reputation. In a span of 8 months, the client was able to gain a top spot in the healthcare market and outperform their key competitors.

Are you new to the market? Inadequate market analysis can hinder your business growth. Request a FREE proposal to know how our market research services can help you minimize risks and explore new opportunities.

Importance of Market Research Services

Accurate and specific information on the market, competitors, and customers is the key to developing a strategic marketing plan. A market research report gathers information on the market, key competitors, and target customers. This data helps businesses make better decisions for success. With market research services, a company can:

  • Better understand their customers
  • Gain adequate knowledge about key competitors and their marketing strategies
  • Enhance business growth

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Boosting Market Share and Enhancing Profit Margins by 11% for a Construction Equipment Manufacturer – A Case Study on Market Share Analysis

Business Challenge 

The declining growth prospects for construction equipment in European regions resulted in low profits for companies in the construction equipment market. Also, competition in the market has been fierce, which forced major construction manufacturers to lower prices for their equipment. This compelled smaller companies to either sell their business to major companies or to liquidate the business altogether.

The client, a major heavy equipment manufacturer, approached Infiniti Research to conduct a market share analysis to gain insight into their current market position in the global manufacturing industry space. Also, they had plans to expand their business operations to new markets such as Canada and the US. With Infiniti’s market share analysis solutions, the client wanted to estimate target market share and understand the competitiveness in terms of their product offerings.

Gains or losses in market share can have significant impacts on a company’s stock performance. Request a FREE brochure to learn more about our market share analysis solution and on how it can help your business boost market growth.

Solutions Offered and Value Delivered 

The analysts at Infiniti Research performed a comprehensive primary and secondary research of the construction equipment market in the US and Canada. The research also involved interviews and discussions with stakeholders in the industry space. Infiniti’s experts also analyzed the input gathered from a vast array of resources such as company presentations, industry forums, and paid industry databases.

Infiniti’s market share analysis solution helped the client to gain real time insights into their market position and determine their key features compared with their competitors. The market share analysis helped the client to assess the relative competitiveness of their products compared with their competitors. The market share analysis solution also helped them to profile the potential target segments in the US and Canada and increase their overall profitability. In a span of eight weeks, the client was better equipped to make informed business decisions, which boosted their market share and enhanced profit margins by 11%.

Companies facing a reduced market share from lower consumer demand or a downturn in the business cycle will end up losing revenues. Request a FREE proposal and know how our portfolio of market share analysis solutions can help you capture additional shares in the market and surpass the competition.

What is Market Share Analysis and Why is it Important?

Market share analysis is a part of market analysis and indicates how well an organization is doing in the marketplace compared to its competitors. While market share analysis does not give a company a defined number regarding its profitability, it does provide key insights about a company’s revenue, growth, and net profits. Furthermore, by understanding market share, companies can accurately measure pricing strategies, consumer perception of new products and services, promotions, management personnel, and other key business initiatives.

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Market segmentation

Mastering Market Analysis in 4 Simple Steps

Having a strong understanding of the market and the customers is the stepping stone to success for any company. Unless businesses have a clear idea of who their customers are, developing a successful marketing strategy will be nothing less than a struggle. Market analysis tools give organizations in-depth insights into their market and other factors that affect their business. Market analysis templates are designed to provide a quantitative and qualitative assessment of a market. It identifies the size of the market both in terms of volume and in value, the various customer segments and buying patterns, the competition, and the economic environment in terms of barriers to entry and regulation. Here are 4 simple steps to follow for developing an ideal market analysis template:Request Proposal

Develop an industry overview

The first step in building a good market analysis framework involves describing the industry and discussing the direction that it’s headed towards. It is essential to discuss key industry metrics such as size, trends, and projected growth. This step is quite different from a market research. Industry overview involves analyzing all the businesses that similar operations. Having a clear idea of the industry overview is also a great way to show the investors that you understand the larger landscape that your business is competing in.

Identify the target market

This is the stage in the market analysis where companies define who their ideal customer is. The factors to be listed out in this step involves the market size, demographics location, psychographics, and other general market trends. In many cases, businesses might have more than one type of customer. In this case, companies will have to undertake a market segmentation study wherein it is required to group similar types of customers into segments and describe the attributes of each segment.Get More Info

Analyze competition

Identifying the key competitors in the market is an integral element of market analysis. Market analysis tools help businesses to not only identify the strengths of the other players in the market but will also point out the competitor’s weaknesses that can be taken advantage of. In this manner, companies can differentiate themselves by offering products and services that fill gaps that competitors have not addressed. One of the best ways to understand the market competition is to talk to the prospective customers and ask them who they are currently buying from and understanding what alternate solutions are being provided by the other companies.

Pricing and forecasting strategies

The final step in building a good market analysis framework is to figure out the pricing strategy and create a sales forecast to better understand what portion of the market the company intends to capture. Factors such as the cost of production, profit margins, and the prices of competing brands should be taken into consideration while fixing the prices for the company’s offerings. The company’s forecast should reflect a realistic view of what the business intends to sell within a fixed span of time.

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Cosmetic packaging

4 Compelling Reasons Why Competitive Analysis is Important

What is competitive analysis?

Competitive analysis, also termed as competitive research, refers to a strategic research process that specializes in the collection and analysis of information about a company’s competitors in the market. Competitive analysis framework is an essential tactic to identify what the competitors are up to and the potential threats that they can pose to the company’s well-being.

Top players in the market have already realized the potential of competitive analysis in marketing and selling their products. Today, using new software and technology, marketers, and business owners have the ability to know more about their competition than ever before. Regularly keeping track of the rivals in the market helps organizations stay ahead of the curve. Here are four reasons why competitive analysis in marketing is highly essential:Request Proposal

Encourages differentiation

Competitive analysis framework helps companies identify where there stand in the market and what the competitors are doing. This would prompt companies to take the extra step to offer something more. Competitive analysis in marketing and sales helps identify the areas of improvements with that of the competitors’ brands. Changes can be made accordingly and communicated to the customers by highlighting the key benefits of choosing your products or services when compared to others in the market.

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