Tag: manufacturing sector

smart manufacturing

Answering 4 Key Questions About Smart Manufacturing

Over the past couple of years, smart manufacturing has been the trending topic of discussion amongst manufacturing experts, strategists, and industry thought leaders. Despite smart manufacturing garnering increasing popularity, many in the manufacturing industry aren’t quite sure of what it entails, its benefits, and how it is relevant in their organization. Smart manufacturing is a powerful force with the potential to restructure the existing competitive landscape and produce a new set of market leaders. Companies that are slow to adopt such advanced technologies and processes could be left behind.  In this blog, experts at Infiniti answer four key questions relating to smart manufacturing and how it is transforming the manufacturing landscape as we know it.

smart manufacturing

What is smart manufacturing?

Smart manufacturing involves the use of fully-integrated and collaborative manufacturing systems that respond in real-time for catering to the rapidly changing demands and conditions in the factory, the supply network, and customer needs. It is a broad concept that cannot be implemented directly in the production concept. It employs computer controls, modeling, big data, and other automation to enhance manufacturing efficiencies.

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What are the benefits of smart manufacturing?

Smart manufacturing opens up new avenues of innovation that will optimize the creation of higher quality products, improve productivity, sustain safer plant floors, and improve energy efficiency. Furthermore, it will give manufacturers the opportunity to boost employment rates over the current national manufacturing workforce. With the adoption of smart manufacturing techniques, more technology based manufacturing job positions will be available, creating direct manufacturing as well as non-manufacturing positions.

What does smart manufacturing mean for manufacturers?

For small manufacturing companies leveraging any type of business intelligence solution from legacy systems has been extremely limited.  Generally, these systems are not interoperable. As business models are increasingly becoming non-scalable, non-replicable, overly complex, and costly, it is increasing the difficulties for small manufacturing firms. Using smart manufacturing technology, small and medium companies in the manufacturing industry will gain access to new and growing forms of business intelligence. It can also be used to analyze data and test simulations that play a significant role in improving products, design, and performance.

Need more information on the key opportunities and challenges facing the manufacturing industry right now and the strategies to overcome them? Get in touch with our experts.

How does data drive smart manufacturing?

Smart manufacturing primarily revolves around harnessing data. Since smart factories are built on the foundation of data, cybersecurity will play a key role in the entire manufacturing ecosystem. While enabling advanced techniques such as smart manufacturing, data security is imperative. Machines, smart sensors and robotic platforms on the shop floor generate data that is necessary for monitoring, maintenance, and the basic management of the production line. However, much of this data remains in information silos within the factory. Greater integration of context data coming from several different data sources can enhance efficiency and increase the speed of production processes.

Learn more about Infiniti’s solutions for the manufacturing industry.

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How the US Manufacturing sector Compares to Other Nations

After several years of falling output and diminishing labor force, the industrial manufacturing sector in the United States has been enjoying resurgence over the past couple of years. According to manufacturing industry experts at Infiniti Research, factors including the strengthening economy, better workforce quality, favorable tax policies and regulatory environment, and reduced transportation and energy costs are catalysts for this revival. In order to move forward, it is essential to understand how the manufacturing industries across the world are performing in comparison to that of the U.S. manufacturing industry. In this blog, experts at Infiniti Research provide insights on the manufacturing trends and some of the manufacturing challenges faced by different nations. They also highlight how the US manufacturing sector compares to these nations.

China has one of the strongest manufacturing industries in the world in terms of manufacturing output and the percentage of its national output that is generated. Meanwhile, Poland has the highest percentage of its workforce employed in manufacturing.

United Kingdom

The drop in the value of the British pound against the U.S. dollar and the euro has strengthened the U.K.’s manufacturing sector, thereby facilitating an increased demand overseas for goods from the country. Furthermore, the manufacturing sector holds a strong presence in the country due to its significant role in the export economy. In fact, the manufacturing sector contributes to a good majority of the U.K.’s overall exports. One of the key manufacturing trends in the U.K. is the rising efforts made to capture a significant share of the overseas market. However, the weak pound can impose manufacturing challenges as it may increase the import cost of certain supplies. Furthermore, as Brexit negotiations unfold, the future of manufacturing in the U.K. will experience significant turbulence.

Most companies in the manufacturing industry often cite congestion, logistical issues, or connectivity problems as major barriers to overcome. Are you facing similar issues in your business operations? RFP to learn how our solutions can help you overcome to these predicaments.

Switzerland

The effective governance policy in Switzerland has played a favorable role in shaping its strong manufacturing g sector. As a result of their long-held international neutrality, the country has transparent and fair processes, strong judicial effectiveness, and good economic and political stability. Moreover, Switzerland prioritizes being a strong trading country. The country has also got a top-notch manufacturing talent pool with a large number of highly-skilled workers. The key manufacturing challenges faced by companies in Switzerland include the cost of production and the strong franc value that could hamper exports.

Brazil

The rising corruption in Brazil is one of the primary factors that has plagued the country, resulting in a flailing manufacturing sector. Corruption makes investors reluctant to pour money into business operations due to chances of long-term uncertainty. Consequently, this dampens the chances of long-term investment and business growth. This can have adverse effects on the country’s manufacturing sector. A healthy manufacturing sector is contingent upon transparency in financial transactions, relative certainty in a country’s political environment, and individuals being held accountable for illegal action.

Indonesia

Although a decade ago Indonesia’s manufacturing sector contributed a significant amount of their GDP, Over the years the industry’s contribution has considerably dipped. Indonesia is largely hampered by anemic labor productivity. The sizeable proportion of small and unproductive firms in Indonesia are dragging down the entire sector. To improve their global competitiveness, Indonesia needs to develop its workforce and advance its manufacturing sector. They must focus on incentivizing manufacturing companies with low productivity to either exit the industry or improve their productivity through technology and skilled labor.

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Manufacturing sector in the US

Skilled workforce, advanced technology, and pro-business policies have propelled the growth of the manufacturing sector in the U.S. Manufacturing contributes to over $2 trillion to the United States economy. The labor costs in the United States are significantly higher than in other countries. However, the levels of productivity found in the United States make up for this difference, making the country an attractive location for manufacturing investment. Furthermore, disruptive technologies including additive manufacturing, 3D-printing, robotics, and the utilization of the IoT and Big Data are revolutionizing the U.S. manufacturing sector. This has not only increased levels of productivity but has also made the United States one of the most attractive locations for high-technology manufacturing firms. The United States has, benefited from open trade policies, and in order to attain continued manufacturing growth, the country should avoid tariff wars or overly restricted trade policies.

The gap in labor costs in the United States in comparison to other countries has started to drop and is expected to continue as the cost of industrial robots falls.

Learn more about how manufacturing sector challenges vary from region to region and how our market intelligence solutions can help overcome them.

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Why are Top manufacturers moving to Contract Manufacturing?

What is contract manufacturing?

Contract manufacturing is often used interchangeably with the term ‘outsourcing.’ outsourcing is the technique of transferring portions of work to outside sources and suppliers, instead of undertaking the entire work within the company, resulting in lower costs and expenses. Contract manufacturing is a form of outsourcing where a manufacturer enters into a formal agreement with another manufacturer (contract manufacturing organization) to produce parts, products, or components, which the former will then use in its own manufacturing process, to complete its own product. They then undertake their own marketing, sales and distribution, and customer service to bring the final product to the end-users or consumers. In some cases, contract manufacturers may also be specialized organizations that provide contract manufacturing services to more than one business. 

Learn how top manufacturers around the globe are enhancing their operations. Request a free brochure to know how our solutions can help your business get there.

Different types of contract manufacturing

The different forms of contract manufacturing vary based on nature and operations involved in a business. Some of the most common forms of contract manufacturing agreement includes:

Production of the entire product

As the name clearly suggests, this involves contract manufacturing organizations building the entire product for a company under the brand name or label of the latter. This type of contract manufacturing is also called as ‘private label manufacturing’.

Production of parts or components

In this type of contract manufacturing, companies depend on a contract manufacturing organization to produce parts or components that will be incorporated into the final product of the company. For instance, a computer hardware manufacturer can use contract manufacturing for producing smaller computer parts and components, which is then assembled into their final product.

Hiring service or labor force

This involves subcontract for labor. If a business does not possess enough manpower in their company to carry out production processes smoothly and quickly, then they can outsource labor. Take the example of big multinational companies in the US who set up their manufacturing unit in Asian countries and subcontract their labor forces to Asian human resource companies. The key reasons why companies adopt this form of manufacturing is the specialized skills that these labor forces have and the comparatively cheaper cost of labor when compared to their home countries.

Using manufacturing equipment or facility

Companies that do not have the facility or the equipment to manufacture can transact with a contract manufacturer for the use of their facility. This saves the company capital investment needed to set up a manufacturing unit.

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Why do top manufacturers favor contract manufacturing?

The decision to make or buy a product/ parts of a product can often prove to be a tough decision for companies. They often undertake feasibility studies for the management to gain a better understanding of what would be more beneficial for them. One of the key benefits that companies can derive from contract manufacturing is the reduction in cost and expenditure. But this is not the only reason companies opt to get into agreements with contract manufacturing organizations. Some of the other reasons include:

  • Improved allocation of resources
  • Greater focus on core business functions
  • Increased innovation and enhanced product quality
  • Reduction in manufacturing time
  • Streamlined business relationships

 

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Top 3 Challenges Facing the Manufacturing Industry and Ways to Tackle Them

Leading players in the manufacturing industry are confronting uncertainties in the face of digitization and new customer expectations. The manufacturing industry is one of the important wealth-generating sectors of the global economy and accounts for a significant share of the global workforce to develop materials needed by organizations across various industries. Moreover, as the drumbeat for innovation and digitization grows louder, companies in the manufacturing industry are facing the need to plan new strategies and invest more in technology to gain a stronger foothold. Consequently, the advent of technology is posing a new set of challenges before the industry, which need to be addressed in order to maintain the growth momentum. In this article, we have discussed some of those challenges and have suggested a few measures to tackle them effectively.

Challenges in the Manufacturing Industry

Challenge #1: Shortage of skilled labor

With the baby boomer generation entering the phase of retirement, the manufacturing industry is facing an acute shortage of labor. Today, employers in the manufacturing industry need employees with a different set of skills. There are certain tasks that have become automated and machine sensors have become more commonplace. This has created the need for manufacturers to collect large amounts of data and is opening up new avenues for employment.

Solution: To tackle this challenge, manufacturers need to plan their strategic workforce smartly. Also, they should focus more on recruiting millennials who have technical skills and ‘know-how’. Additionally, there must be an emphasis on STEM (science, technology, engineering, and math) skills to streamline recruitment initiatives.

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Challenge #2: Management of project

In the manufacturing industry, projects are typically cost, time, and quality sensitive and, as a result, tend to be rigid and tightly controlled. Such rigidity and tight control mean less ability to make adjustments or update scope as the project progresses.  Many of these projects need a design commitment, with little flexibility to alter as requirements change or new information pops up.  This becomes quite frustrating for a team that wants to produce the best product but is handcuffed by deadline constraints.

Solution: To deal with such manufacturing industry challenges, the team leader needs to ask for dedicated resources. Also, utilizing the project service automation software that includes universal resource scheduling can help the manufacturers to quicGet More Infokly find resources that are available and adjust the schedule based on the predicted completion date of the project.

Challenge #3: Analyzing the data

With the increasing use of the Internet of Things (IoT), the manufacturing industry is facing difficulties in aggregating and analyzing the data. While many organizations may have smart machines already on their shop floor, they lack the systems to extract and analyze the data being captured by these systems. This forces manufacturers to miss out on quality.  Therefore, manufacturers are facing the dire need to improve their data mining capacities to improve real-time decisions.

Solution: Implementing an IoT solution designed to help maintenance of predictive analytics, as well as remote monitoring, can help companies in the manufacturing industry to analyze their data in real-time. Also, this can help in predicting the time when maintenance of an asset is required.  Consequently, manufacturers can shift from replace or repair maintenance model to a fix and predict model.


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Exploring the frontiers of manufacturing with Market Research

Market research involves systematically gathering comprehensive data about a market. The results of market research, which are usually summarized in a report, are then used to help business owners make more informed decisions about the company’s strategies, operations, and potential customer base. It also plays a critical role in analyzing industry shifts, changing consumer needs and preferences, and legislative trends, among other things, can shape where a business chooses to focus its efforts and resources. That’s the value of market research. Market research is cardinal to all industries, but it is particularly vital and indispensable for manufacturing companies. This is primarily because for manufacturing companies the costs and consequences of making misinformed decisions can prove to be fatal. Moreover, any wrong decisions can be catastrophic especially in cases such as new product launches, entering new markets, and acquiring businesses. In this blog, manufacturing industry experts from Infiniti Research have discussed some of the key factors that make market research pivotal for manufacturing companies:

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Gain a high spot during B2B sales cycles

In the case of manufacturing companies, the duration of a B2B cycle can range from a few months to a year. Using an effective market research study, players in the manufacturing industry can identify and analyze methods and content including eBooks, videos, and demos that will engage prospects, and keep them top-of-mind across the buyer’s journey.

Identify buyer personas

A buyer persona is a hypothetical representation of your ideal customer based on market research and real data about the company’s existing customers. Market research facilitates manufacturing companies to identify each of the buyer personas that they are likely to encounter. This encompasses the procurement managers, heads of production and engineGet More Infoering, production line workers, quality managers, health and safety managers, technicians, and field engineers. Manufacturing companies can then build strategies that engage and impress each of them accordingly.

Discover unavailable information

Although secondary sources of collecting data often prove to be quite useful, there are several cases where a market research report that is customized to provide the required insights for manufacturing companies prove to be more valid. These reports provide manufacturing companies with the insights required to make informed business decisions regarding aspects like differentiation, customer experience, new products, product evolution, segmentation, channels, market opportunities, and market sizing.

Reduce risks

Risk mitigation is one of the primary factors that decided the success or failure of manufacturing companies. Companies that replace more unknowns with knowns when compared to their competitors, put themselves in a position to reap substantial and sustainable gain. Market research replaces speculation and assumptions with hard data and reliable evidence — which, in both the short run and long term, can make all the difference between thriving and struggling.


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5 Manufacturing Challenges Affecting CIOs of Manufacturing Companies in 2018

MANUFACTURING CHALLENGESToday, chief information officers (CIOs) of manufacturing companies are facing numerous changes that will affect the future growth prospects of manufacturing companies. Driving this change are a number of opportunities to grow and boost manufacturing processes. Though research shows that manufacturing companies will have ample opportunities to grow, CIOs will witness the advent of new manufacturing challenges that will compel them to change the way they look at strategies to improve the scale, speed, and simplicity of manufacturing processes.

At Infiniti, we are constantly in touch with manufacturers and hear first-hand about the issues they face. Since the manufacturing challenges are real, we thought we’d list out a few so that CIOs of manufacturing companies can devise effective business strategies to address them head-on.Get more info

Top manufacturing challenges of 2018

Boosting revenues

One of the biggest manufacturing challenges that CIOs face today is boosting their revenue growth with the technology systems that they already have in place. Manufacturing companies will have to re-strategize their production workflows to meet the demands of short production runs for existing products and streamline new product introductions.

Shortage of skilled workforce

With Baby Boomers exiting the workforce and taking their valuable manufacturing skills with them, new reports claim that more than three million manufacturing jobs will become available over the next 10 years. Manufacturing companies are already feeling the heat when it comes to filling the vacant positions and the impending exodus of Baby Boomers will only add to their growing tally of manufacturing challenges for this year.Get more info

 

Advanced technologies

Though new technologies are aimed at making life easier for all of us, that’s not always the case for manufacturing companies. Technologies such as IoT, industrial automation, cloud and edge computing, and robotics are advancing at a break-neck speed. And by the time IT teams of manufacturing companies adjust and get approvals for new technology installations, a better solution emerges. This rapid development and availability of new technologies will be one of the biggest manufacturing challenges of 2018.

Data security

One of the major manufacturing challenges faced by CIOs this year is ensuring cybersecurity. With advances in technology and advent of new platforms, the risk of data leaks has also increased. Today, hackers aren’t just happy stealing data, they want to extort money by holding the confidential data hostage. In the past year, Ransomware attacks have almost doubled, and manufacturing companies can expect more frequent attempts as they integrate more technologies into their manufacturing processes.Get more info

Regulatory changes

Risk mitigation and avoiding uncertainties are a crucial part of any business process. When manufacturing regulations change, the costs associated with the manufacturing process also ebbs and flows. Tax regulations and trade agreements keep changing with every news cycle and amendments to government regulations can wreak havoc for manufacturing companies. Manufacturing challenges in the form of regulatory changes is one of the major factors influencing the profitability of manufacturers. As a result, CIOs need to be on top of their game at all times and predict changes before time to remain profitable.


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4 Manufacturing Technologies That Are Trending Right Now

The latest disruptions in manufacturing technology are bringing about a change in the industry. Modern manufacturing companies are slowly accepting that being exposed to the most recent technological trends in manufacturing is less of an addition and more of a necessity to the business. This has resulted in the gradual shift of several companies from manual manufacturing processes to digital manufacturing. Advanced manufacturing technologies such as nanotechnology, cloud computing, the Internet of Things (IoT) are changing the face of the manufacturing sector. The execution of cutting-edge innovations in manufacturing has brought about a change that would have been unfathomable a decade ago, resulting in increased precision, speed, customization, and efficiency. Here is a look at four manufacturing technologies that are changing the look of manufacturing as we now know it:Request Free Proposal

#Manufacturing technology 1: 3D printing

The proliferation and application of 3D printing technology in the manufacturing sector have been one of the biggest news making headlines in the recent times. 3D technology can produce almost any component using metal, plastic, mixed materials and even human tissue. Aerospace manufacturers like NASA, GE, Boeing, and Lockheed Martin are already producing critical system components using 3D printing for their engines and systems. With the improving ability to print metal materials in 3D, large and small industrial manufacturers are starting to experiment with this technology to identify how to it can be beneficial for their business.

#Manufacturing technology 2: Light-based manufacturing

Recently, an international team of researchers formulated a light-based manipulation platform with which electronic components for use in smartphones and computers can be manufactured. This manufacturing technology will help replace expensive robots with light for assembling parts. The light-based method relies on devices that use light to manipulate small objects in liquids. This technology has the potential to mass produce electronic parts cheaply and quickly, which could overhaul the way items such as circuit boards are manufactured. At present, expensive robots are required to place and solder minute parts of circuitry into place. When electronic components get smaller, it becomes a time-consuming and challenging process. Micromanipulation manufacturing technology such as light-based manufacturing could prove to be a cheap and simple alternative.

#Manufacturing technology 3: Simulation

The capacity to simulate the production of a part from its design process to its final production will help reduce the present issues encompassing 3D printing in manufacture. Presently, additive manufacturing has mostly been based on trial and error, which can result in a costly development process as companies must tweak the system until they get it right. But simulation provides accurate predictions of how parts will behave, which, in turn, will eventually reduce errors and cut costs. Hence, integrating simulation into manufacture from the beginning to the end will help unleash the full potential of 3D printing in the manufacturing industry.

#Manufacturing technology 4: Smart factory

From smartphones to smart TVs the word ‘smart’ is slowly being prefixed to most of the things around us. We can expect to see this trend in manufacturing companies too in the form of ‘smart factory.’ Smart factories will integrate advanced technologies into every part of the manufacturing process. Companies will gradually start to use manufacturing technology in the form of artificial intelligence, virtual reality, augmented reality, and the internet of things. This will result in fully connected, flexible and hyper-efficient manufacturing systems.


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Answers to the questions

Harness the Power of Rapid Prototyping in Your Product Design

Imagine a scenario where you manufacture a device in bulk only to find out that some parts don’t work in conjunction with others, deeming the product completely useless. That’s a nightmare for any firm in the manufacturing industry. Manufacturing firms are using rapid prototyping in their product design phase to avoid similar problems. Manufacturers create a 3D model of a part or a product to test its efficiency before manufacturing in large quantities. Rapid prototyping allows product designers to demonstrate the look and feel of the product to clients or in-house management. The manufacturing industry is increasingly adopting rapid prototyping, 3D printing, and additive manufacturing in the product design process to transform the concept into reality effectively.Request Free Proposal So how exactly can design teams and manufacturing companies benefit from rapid prototyping?

Design accuracy and precision

Conventional industrial prototyping was a very iterative process and inefficient, resulting in lower quality manufacturing standards. For instance, design firms used cardboards, empty cans, and deo roll-ons to create the first prototype of a computer mouse. The problem with such prototyping is that it is a distance apart from the final product and fails to acknowledge real-world working conditions. Rapid prototyping allows for flawless product design and flexibility with the help of rigorous testing, evaluation, and quick remodeling capabilities. Rapid prototyping and 3D modeling rely on software such as CAD, which facilitate virtual product trials and error elimination.

Incorporating instant changes

One way of gaining competitive advantage is being the first to introduce innovative products to the market. Being the first-mover in the manufacturing industry requires companies to have a very short time-to-market. Iterative product revisions slow down the product development process and the time-to-market as well. Rapid prototyping allows product designers to instantly incorporate client or management feedback and move the product through multiple changes quickly. This way, the final product meets the market demand and increases the acceptance rates and competitiveness of the company.

Communication of idea

Before a product hits the market, it gets approved by various internal and external stakeholders including management, product designers, marketers, clients, collaborators, and regulatory bodies. If the prototype is weak and doesn’t communicate the idea clearly, companies will face hindrances in getting quick approvals; thereby, delaying the product launch. Rapid prototyping allows companies to build sophisticated designs and present the design idea in a detailed and clear way due to their CAD capabilities. Easy communication of design ideas thereby translates to rapid innovation.

Customizing designs

There’s a high probability of incorporating customized changes along the design process. Rapid prototyping allows for the development of personalized products as per individual requirement without the need for special tools or process. All that is required is a small change in the CAD model, and they can deliver the design as per the requirement of the customer.

Minimizing design flaws

Since rapid prototyping allows for changes to be incorporated swiftly, all design flaws can be addressed instantaneously. With the help of additive manufacturing, the company can identify flaws prior to mass production. Since the prototype material closely resembles the properties and strength of the actual product, it allows for physical tests to be performed effortlessly. Consequently, product faults and usability issues can be identified earlier to prevent hiccups in the manufacturing process later.

Cost and time savings

Additive manufacturing can eliminate the need for developing molds, patterns, and special tools – resulting in massive time-savings. Unlike conventional prototyping methods like CNC machining, rapid prototyping produces minimal wastages as it only prints the materials that are actually required to build the object. As a result, it offers enormous cost and time savings to the manufacturers.

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Why Is Artificial Intelligence the Need to the Hour in the Manufacturing Industry?

“Artificial intelligence isn’t the scary future. It’s the amazing present.”-David Gelernter

Thanks to the ample number of subsites available in the market, modern customers are more ‘choosy’ than ever before. There is a rise in demand for products that are customized, personalized and unique over standardized products. Moreover, customers also expect the best products at the lowest prices. However, poor demand forecasting and capacity planning, unexpected equipment failures and downtimes, supply chain bottlenecks, and inefficient or unsafe workplace processes are some of the critical hindrances in the manufacturing sector. To meet the changing demands and overcome these challenges, manufacturing companies must rely on automation, machine learning, computer vision, and other fields of artificial intelligence.  Here is hRequest Free Proposalow artificial intelligence is going to transform manufacturing companies in the years to come :

Artificial intelligence in emerging markets

One of the main problems faced by manufacturing companies is high capital investments and thin profit margins, resulting in outsourcing of manufacturing activities to low-wage countries. However, rising standards of living in these countries and the need for modernization and automation makes the implementation of artificial intelligence a more feasible option. Although several workers in manufacturing companies will lose their jobs due to automation, companies can retrain those workers to perform higher-level design, programming, or maintenance tasks. The real driver, however, will be to develop applications for artificial intelligence that will not just automate tasks but will make entirely new business processes feasible, like the custom configuration of products to individual customer requirement.

Safer workplace

In a manufacturing setup, several minute details are not visible to the human eye or often go unnoticed. Advanced technologies like machine learning and artificial intelligence help to find microscopic defects in products such as circuit boards at resolutions well beyond human vision. Also, the use of collaborative robots by manufacturing companies is becoming increasingly popular. These robots can work productively with human colleagues and can take instructions from humans including new instructions that are not anticipated in the robot’s original programming. Hence, better machine senses will result in a safer workplace in the long run.

Supply chain efficiency

Artificial intelligence is also expected to have a great deal of impact on areas of manufacturing that do not have any connection with robotics. The use of AI technology in the supply chain of manufacturing companies can forecast patterns of demand for products across time, geographic markets, and socioeconomic segments while accounting for macroeconomic cycles, political developments, and even weather patterns using different algorithms. Artificial intelligence is also highly beneficial in carrying out predictive maintenance for equipment, with sensors tracking operating conditions and performance of factory tooling, learning to predict breakdowns and malfunctions, and taking or recommending corrective actions.

Automated quality control

Artificial intelligence can aid in faster feedback loops, helping manufacturing companies to tackle unplanned downtimes, low yield (percent of units that pass quality control), and low productivity (time it takes to make a product). AI can help to speed up processes and ensure accuracy rather than relying on humans for in-process inspection and quality control which is time-consuming and also there are chances of failure to detect errors.


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Infiniti’s Market Segmentation Helps a Leading Industrial Equipment Manufacturer Personalize their Marketing Campaigns to Target Potential Customers

Despite the recent Brexit concerns and political uncertainties, the global manufacturing space is moving towards digitization to create new operating models and improve their targeted investments. Also, with the recovery in the oil prices, the industrial manufacturing space is designing tools and equipment to improve the efficiency, costs, and performance of the factories. To sustain themselves in this competitive space, it becomes vital for leading business organizations to develop technology platforms that can help them in meeting the customers’ expectations. With a considerable number of manufacturing industries, China and the US are expected to hold the majority of shares in the global manufacturing sector. Although the manufacturing space is witnessing promising growth owing to the relentless growth of technology, several factors will influence the growth of industrial equipment space. These include:

Product development and innovation: The relentless growth of technology and innovations are forcing companies to adapt to new technologies to keep up with the competitors. Also, with the rising competition in the manufacturing space, industrial equipment manufacturers need to become more structured in their approach to manage innovations while catering to the consumers demand. Leading organizations should also implement procedures to streamline their product ideas and innovations.

Regulations and traceability: Like other sectors, the industrial equipment manufacturing space faces increasing regulations and compliance measures. The regulations can be in the form of safety to waste management and manufacturers need to ensure a complete visibility in their operations. Also, certain companies producing medical devices need to ascertain with the certain compliance regulations before reaching out to the target audience.

Manufacturing skill gap: With the current innovations and technologies in the manufacturing space, the baby boomers are facing difficulties in coping with the required skills and experience. The employees reaching the retirement age should ensure that the skill sets are passed to the younger generation.

To address these challenges and target the industrial equipment manufacturing space based on the user requirements, leading organization are utilizing a market segmentation strategy. The market segmentation solution aims at understanding customers and segmenting their product portfolios accordingly. Market segmentation also helps organizations segment markets based on the average prices and subsequently enhance profits.IR_Brochure

The Business Challenge

  • The Client: A leading industrial equipment manufacturer
  • Size: >$ 60 million in revenue
  • Area of Engagement: Market segmentation

A renowned industrial equipment manufacturer with offices spread globally wanted to characterize the market into groups and segments and personalize their marketing campaigns to target potential customers individually. The client wanted to profile the potential customer segments and efficiently allocate their time, money, and other resources in a cost-effective manner. In addition, with the help of a market segmentation strategy, the client wanted to seek ways to segment the customers based on their needs, wants, and demands and design a marketing mix that precisely matches their expectations. The primary concern for the industrial equipment manufacturer was to eliminate the bottlenecks and generate better returns on their marketing campaigns.

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Our Approach

To profile the profitable segments and deliver personalized offerings to the customers, the market segmentation experts at Infiniti carried out extensive research. The research methodology comprised of interviews and discussions with prominent stakeholders in the industrial equipment manufacturing space. Furthermore, to design a marketing mix to comply with the regulations, the experts also compiled information from secondary sources such as trade shows, company presentations, and government regulatory bodies.

The Solution Benefits and the Business Impact

The market segmentation solution offered by Infiniti helped the client determine the market trends and segment the market based on variables such as geography, demography, and psychographics. The solution also sought ways to divide the market into sub-segments with a similar taste, demand, and preference. Moreover, the solution also brought into limelight the priorities from the end-user segments and accordingly refined their marketing models to meet the growing demands.

The Future:

The future of the manufacturing space will be marked by innovations in terms of machinery, software, and information technology. Organizations will leverage data and analytics to upgrade their technical capabilities. Also, the end-user segments can utilize real-time monitoring capabilities to determine the maintenance needs.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the manufacturing industry

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