Tag: Manufacturing Industry

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Competitive Intelligence Enables a Manufacturing Industry Client to Trace a Competitor’s Supply Chain

The global manufacturing industry is proliferating at high pace as industrial manufacturers have become more aggressive, but yet cautious in their investments. The increasing focus on developing new operating models and technology platforms that enable connected services and products integrate their customers’ operations is fuelling the growth of the global manufacturing industry. However, the macroeconomic uncertainties coupled with higher levels of household debt across the globe is expected to hamper the growth of the manufacturing industry over the next couple of years.

With the help of Infiniti’s competitive intelligence solutions, manufacturing industry players can trace the competitor’s supply chain and gain a stronger foothold in the market. The competitive intelligence engagement assists the client to analyze information and predict competitive activity and future business operations. It also helps manufacturing industry clients devise effective marketing strategies and gain valuable insights into the market space.

With years of expertise in offering competitive intelligence solutions, Infiniti help manufacturing industry clients gain a comprehensive list of key players across the supply chain and evaluate their current strategies and financial information.IR_Brochure

The Business Challenge

A leading manufacturing company with offices across the globe wanted to trace their competitor’s supply chain and gain a stronger foothold in the market space. The client wanted to analyze the suppliers across the supply chain, understand the quality of their operations, evaluate their strengths and weaknesses, and map capabilities against their suppliers. Additionally, they wanted to benchmark their strengths and to tap potential markets in the manufacturing industry landscape to maximize their ROI.

Our Approach and Solutions Offered

To trace the competitor’s supply chain activities, the client contacted Infiniti’s team of competitive intelligence specialists. Infiniti’s team of competitive intelligence specialists carried out a blended research methodology that included interviews and discussions with leading stakeholders in the manufacturing industry. Additionally, the competitive specialists built a dashboard comprising of relevant information to deliver valuable insights to the client.

During this competitive intelligence engagement, the manufacturing industry client was able to identify the competitor’s supply chain activities, understand the quality of their operations, and evaluate their strengths and weaknesses. This helped them map capabilities against their suppliers and gain a stronger foothold in the market space. Also, the client was suggested to lower their manufacturing costs to maximize their ROI.

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Competitive Intelligence Engagement Solutions Benefits:

  • Identified and analyzed information on the competitors, their offerings, and planned positioning activities
  • Evaluated and projected the potential markets and devised an effective-to-market strategy
  • Gained insights on the booming geographical locations and identify the untapped regions
  • Estimated the prevailing market disruptions to make informed business decisions

Benefits of Our Integrated Approach

In a span of 12 weeks, the competitive intelligence solutions helped manufacturing industry client identify competitors’ supply chain activities and offerings to devise superior strategies. This would assist the client to gain a stronger foothold in the market space. During this competitive intelligence engagement, the client was also able to evaluate and tap new markets, identify the key drivers, and challenges impacting the market growth.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the manufacturing industry.

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Market Assessment Engagement Enables a Chemicals Supplier to Build an Effective Route-to-market Plan

In the recent years, the demand for chemicals has fallen due to the declining industrial production and broad inventory rightsizing by customers. To gain profitable growth in this competitive environment, leading players in the chemical industry have started facing the need for an effective market entry plan. Furthermore, to address the continuing uncertainty, organizations in the chemical space are devising an effective market assessment engagement to reduce costs and improve the overall profit margins. Market assessment helps leading businesses gain a comprehensive understanding of the market in terms of the current market space, the competitors, and their product positioning. Also, an effective market assessment engagement helps businesses stay informed about the current chemical industry’s landscape in terms of key demand drivers, pricing trends, and opportunities.

To sustain themselves in the rapidly changing business environment, Infiniti’s market assessment studies help clients assess the market landscape in terms of both volume and value. With years of expertise in offering a plethora of services, Infiniti’s market assessment experts assisted the client in understanding various customer segments, buying patterns, the competition, and the barriers regulating the market’s entry across niche and new market segments.IR_Brochure

The Business Challenge

Every stakeholder in the chemical industry wanted an answer to the same general question: How to enhance their marketing strategy and penetrate different potential market segments. Like all other suppliers in the chemical landscape, a leading chemical supplier was facing predicaments building an effective route-to-market plan. The client wanted to understand the market effectiveness and penetrate across niche market segments. The client wanted to gain insights on the important parameters such as the current market performance, the competitors, and their product portfolio.

Our Approach

To gain the desired information on the potential markets, the client approached Infiniti’s team of market assessment experts. Infiniti’s market assessment experts also followed a blended approach comprising of interviews and discussions with prominent stakeholders such as KOLs, industry experts, product users, and procurement experts in the chemical industry. Similarly, the market assessment experts at Infiniti further created a dashboard to compile information from different proprietary sources such as paid industry databases, industry forums, company presentations, and newsletters.

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Market Assessment Engagement Solution Benefits:

  • Gained a detailed characterization of the market in terms of the product and business idea
  • Gained a comprehensive analysis of the market in terms of market trends, entry barriers, competition, and risks
  • Identified new markets and refined the relationship with existing customer base
  • Assessed the needs, expectations, and standards of the customers
  • Analyzed the level of customer satisfaction with the product
  • Analyzed the buying patterns of the consumers and identified the best market opportunities

Benefits of Our Integrated Approach

After a comprehensive analysis of the market space, the client was able to identify the overall revenue potential, the extent of competition, and assess unmet customer needs. Furthermore, the client was able to assess the market attractiveness in terms of devising new product offerings. The client also gained detailed information on the competitive landscape, including the competitors and their current position in the chemical industry.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the chemical industry.
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Market Intelligence Engagement for a Sporting Goods Manufacturer Helps Increase Brand Awareness

At present, the sporting goods manufacturing space is witnessing substantial growth due to the growing consumer income and demographic trends. Large companies in the sports equipment manufacturing space are offering a wide range of products and services to the target audience to enhance brand promotion. Also, with the presence of low intensive labor and production costs, companies are paying more attention to market intelligence studies to outsource their manufacturing facilities. Driving greater emphasis on market intelligence studies helps the client enjoy economies of scale by offering specialized or unique products that interest enthusiasts.

In this health-conscious environment, market intelligence helps companies drive better performance and customize their products through digital and social media. In addition, market intelligence engagements also help clients innovate new products to quickly reach out to niche market segments and react rapidly to the emerging trends. To cater to the growing demands of the customers, Infiniti’s market intelligence experts, who have expertise in offering a multitude of business solutions, help clients devise a speed-to-market approach to direct marketing with sales; thereby, improving the sales performance. Furthermore, the client can leverage the use of market intelligence solutions to reinvent themselves in the market and enhance their brand awareness.

The Business ChallengeIR_Brochure

In the recent years, the manufacturing industry has been witnessing a significant increase in their production capacities. Like all other companies in the manufacturing space, a leading sporting goods manufacturer was facing a predicament understanding their potential customers and increasing their brand awareness. The sporting goods manufacturing company also wanted to increase leads, develop positive customer relationships, and enhance their offerings across niche market segments. Furthermore, to gain strategic insights into the sporting goods manufacturing space, the client wanted to understand the competitors, their current offerings, and the prevailing technologies and devise an effective go-to-market approach to enhance their brand offerings.

Our Approach

To assess the potential market and reach out to niche market segments, the client approached Infiniti’s market intelligence experts. With years of expertise in offering effective market intelligence services, Infiniti’s industry experts carried out a blended approach comprising interviews and discussions with leading stakeholders in the manufacturing space. To meet the increasing consumer demands, the client further created a dashboard compiling information from various proprietary sources such as paid industry databases, company presentations, and online forums.

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Market Intelligence Engagement Benefits:

  • Gain a detailed information on the customers and product lines
  • Segment the size and growth and assess the potential market opportunities
  • Identify the potential opportunities and forecast the market growth
  • Effectively track, monitor, and map market performance and determine the KPI
  • Gain robust insights on the key drivers and restraining factors affecting the market growth

Benefits of Our Integrated Approach:

Having gained a detailed assessment of the sporting goods manufacturing landscape, the client saw numerous benefits from the market intelligence engagement in terms of the market direction, the target segments, and potential opportunities. Furthermore, the client was able to understand the market effectiveness and devise a robust go-to-market approach.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the manufacturing landscape.
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Study on Employee Engagement Helped a Food Manufacturer Decrease Employee Turnover by 50%

For any organization, finding the right talent is like searching for a particular book from a heap of books in the library. Though, after all the hassle you pile the number of candidates; finding the candidate with the right attitude is even harder. In this fiercely-competitive environment, the competition for talent is more intense, so organizations need to focus on retaining and engaging the right people.  Employee engagement helps businesses to attract and retain the best talents across all age groups. In the case of the manufacturing sector, organizations should invest heavily in employee engagement activities to create an environmental-friendly work atmosphere; thereby, fostering meaningful career paths.

Infiniti’s employee engagement solution assists the client to devise effective strategies to keep the employees motivated and gain key skills that are essential for their daily tasks. Also, the solutions will help make recommendations that help improve recognition strategy, management responsibility, and recognition training to retain valued employees.

The Business ChallengeIR_Brochure

Just like any organization, a global food manufacturer was facing challenges answering the simple question: what are the effective ways to decrease employee turnover? To attain revenue goals, the client had recruited and retained top experienced employees; who were the backbone of the manufacturing sector. In the recent years, the employee turnover rate was stagnant at 10%, which was lower compared to the overall average in the industry. As a result, the client approached Infiniti to gain a better understanding on how to attract, engage, and engage their workforce.

The Journey

With years of expertise in handling a multitude of employee engagement programs for a wide array of clients, Infiniti’s employee engagement experts provided a better clarity around the value proposition for the employees in different demographic groups. Also, the experts carried out a blended approach comprising of interviews and discussions with leaders and focus groups among employees. A survey was then conducted to administer employee value proposition that is most influential in attracting, retaining, and engage employees.

Employee engagement

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Our Solution Helped the Client

  • Create a segmentation report and identify the most promising areas that attracted the employees
  • Gain actionable insights into their preferences and decisions to stay with the company
  • Classify surveys into key group of employees to assess their appreciation of new changes
  • Identify the employees and match the employees’ value with organizations offerings
  • Improve company culture and curtail the turnover in the company

The Results

Once the new employee engagement solution was implemented, the client was able to leverage the use of key benefits granted to them and in turn, show a decrease in the employee turnover rate by almost 50%. The employees also witnessed a great sense of autonomy and the client witnessed a positive behavior from the employees in terms of their contribution to new and innovative ideas.

A must-read case study on employee engagement for strategy experts and decision makers looking to decrease the employee turnover rate.
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Manufacturing Industry and its Outlook – Vision 2020

The manufacturing industry is still one of the largest contributors to the world economy despite the phenomenal growth of the services sector. Even though the manufacturing industry is nearing its saturation point, the industry hasn’t stopped growing and innovating. Several innovations such as automation, robotics, lean manufacturing, analytics, and outsourcing have been driving the growth of this sector. Furthermore, manufacturing industries are also looking at new avenues, product innovations, and strategic changes to remain competitive.

Developing nations largely depend on the manufacturing industry to boost their GDP. Here are some of the innovations and trends in the manufacturing industry which will define its future:

Manufacturing Industry and its Outlook – Vision 2020

Breakthrough in Material Science

Manufacturers are looking at material sciences to create products that are far superior to the existing ones. Materials such as graphene, carbon fibre, nanofibers, carbon nanotubes, and vantablack have extreme physical properties, which help in the production of futuristic products. Carbon fibres are increasingly used in the aerospace industry because of its exceedingly high strength to weight ratio. The exorbitant cost of such materials has hindered its application for mass production. However, these materials will eventually find its way inside consumer applications with the advent of newer materials and economies of scale in the existing ones.

Learn how we help manufacturing companies formulate robust go-to-market strategies

Brochure CTAPersonalization and Customization

For long, manufacturers have been emphasizing on reducing the cost using large scale production, resulting in fewer product choices to the customers. But the needs and wants of the customers have been growing to the point that they demand personalization and customization. Digital technologies have made it possible to scale up the level of personalization and customization and keep the costs low. Intelligent use of technologies such as 3D printers has also driven the level of customization along with smart product modifications like IKEA. The line between consumers and creators is blurring due to the advent of DIY platforms, product collaboration programs, crowd funding and ideation platform.

Smart Products

Modern products are increasingly capable of operating tasks and analyzing information with little human inputs. For most, smart products like smartphone, smartwatch, fitness trackers have been an everyday part of life. With the use of multiple sensors, connectivity, and electronics, previously analog tasks and processes could be simplified. Manufacturers have realized the potential of smart products and see it not only as a product but as a platform to create an ecosystem which allows for customization. This platform allows for a lucrative aftermarket which provides additional revenue streams through add-ons.

Big Data Analytics and Automation

Industrial control systems have been generating a vast amount of data for a long time which wasn’t put to best use. With the dramatic increase in computing power, rise of the Internet of Things (IoT), and advancement in machine learning algorithms, manufacturers can now analyze an enormous amount of data to enhance operations, resolve operational issues, improve production efficiency, and reduce wastages. The manufacturing industry is depending on big data analytics to enable automation. In a manufacturing plant, data collected from multiple sensors and control systems can be automatically fed to execute the production process.

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Business Intelligence in Manufacturing – Will It Bring about a Paradigm Shift in the Manufacturing Landscape

To keep up with the rapid changes and latest developments in the global market, manufacturing industries must leverage business intelligence solutions. The manufacturing industry is more volatile and fragmented, thanks to increasing connectivity and globalization. Furthermore, the manufacturing companies need to adopt business intelligence and analytics tools and solutions to gain actionable insights and improve their decision-making process. Business intelligence helps the organizations to achieve agility in manufacturing processes; thereby, driving cost saving opportunities and positively impacting the bottom-line. Business intelligence and analytics is the answer to solve the challenges of the manufacturing industry.

Manufacturing Industry and Its Challenges

The manufacturing industry across the globe is not only complicated but also complex in terms of production, operations, and management. To maximize profits, the manufacturing companies must streamline their processes, eliminate production waste, optimizea2 inventory levels, and devise time management strategies. The industry faces several challenges in terms of the complex network of suppliers and customers, minimizing costs, monitoring outsourcing processes, maintaining the after-sales service quality, and diminishing profit margins. The manufacturing companies also face a tough time in adopting technologies to ensure efficient supply chain management. The lack of advanced manufacturing technology decreases the efficiency of production operations and increases procurement costs. To drive profitability, business intelligence is the answer to all the manufacturing problems and challenges.

The Need for Business Intelligence in the Manufacturing Industry

Big data has changed the way most industries operate across the world. Business intelligence has changed the manufacturing processes and information procurement; thereby, revolutionizing the industry. The companies are a data warehouse in itself, with information available across the systems in different forms. The manufacturing companies have a wide range of information available to them from several enterprise resource systems, suppliers and related costs, real-time information, customer communications, financial data and industry trends and developments. The application and benefits of business intelligence are ubiquitous in the manufacturing industry; thereby, leveraging insights through BI technologies and devising strategies. Why is business intelligence so important, you ask? Here’s why.

  • To manage and utilize the organization’s data warehouse and gain actionable insights to ensure regulatory compliance and improve business performance
  • To effectively manage large amounts of structured and unstructured data from various supply chain touchpoints such as distributors, suppliers, customers, and market insights
  • To improve operational efficiency and increase the effectiveness business processes and systems by analyzing the expenditures and ensuring cost effectiveness; thereby, driving profitability

 

 

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Big Data and Smart Manufacturing – Going hand in hand

Manufacturing sector – perhaps one of the most docile and conventional industries – is witnessing a slow revolution of kinds. Be it regarding raw material used or infusing of technology, industrial manufacturing companies are looking for opportunities which will give them an edge over their competitors. The latest addition to this trend has been the adoption of smart manufacturing techniques.

Smart manufacturing – Just an idea or reality?

With smart being the key prefix in almost every endeavor in the market, it is hardly surprising that the term got its place in the manufacturing industry as well. While there are critics who still prefer the traditional MES (manufacturing execution system), smart manufacturing is making inroads in the industry. But contrary to popular belief, there is more to it than just using technology for the sake of it.

The goal of smart manufacturing system is to connect and dissipate manufacturing related information in such a manner that it helps in boosting the overall profits of the organization. Thus, smart manufacturing is nothing but traditional MES powered with machine learning, IIoT, robotics, and cloud-based workflows. Therefore, it is safe to conclude that smart manufacturing is not just a fancy idea – rather it is a new reality which needs to be embraced.

Role of big data in making manufacturing smart

According to our manufacturing market intelligence, gaps in cost computation and predictive analytics are few of the major roadblocks which every manufacturing company faces at one point or another. Such a situation calls for a proper and in-depth analysis of data available to prevent increased cost to the company. It is now that the role of big data becomes even more critical.

Usually, most manufacturers lack the skills to collect and analyze the huge volumes of data which they have already collected. By resorting to big data analytics, companies can very easily capture, structure, integrate, and enrich their database. This whole process results in better forecasting and strategy building at lower costs, using fewer resources, and bringing in improved return on investment (ROI).

At present, the software used by major manufacturing companies are unable to match with the rapidly changing dynamics of the manufacturing environment. Big data, on the other hand, is driven towards capturing the ever-changing requirements of the manufacturing industry. This is the single most important reason companies should embrace big data in their manufacturing processes.

Advantage Infiniti Research

The immense knowledge and experience of our market analysts in manufacturing and industrial markets, empowers you to get a better understanding of the industry. We have worked on several projects where the client has benefitted from our actionable insights on bringing big data and manufacturing strategies together.