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Competitive Intelligence Engagement: How Infiniti Helped a Renowned Machine Tools Manufacturer to Improve Competitive Effectiveness

Globally, the manufacturing industry accounts for approximately 16% of the GDP and 14% of the employment.

The machine tools market is expected to witness considerable growth due to the advent of new technologies and the development of machine tools with robot-based automation features. Machine tools are used to cut and shape metals and other materials based on product specifications. However, in this industry, the growing concern for versatility and productivity is compelling businesses to rely on innovations to improve their production capabilities. The growth of the machine tools manufacturing space can be attributed to factors such as the integration of 3D printing technology and rising demand for fabricated metals from the construction and machinery industry.

However, factors such as the rising demand for faster, intelligent, and more versatile machinery are posing a challenge for manufacturing companies and are bringing to light the dire need for implementing automation into their service architecture. A couple of additional factors that pose a challenge for companies in the machine tools market are:

  • Relentless technological advances: Over the last decade, companies in this industry have had to witness the mechanization of small and medium scale industries. With the rising preference for automation, various small and medium enterprises have started to face the need to re-invent their technological capabilities to meet the demand among the end-user segments.
  • The slowdown in the Chinese economy: The recent slow down in the Chinese economy hurt the growth of the manufacturing companies across the globe. With China registering 34% of the overall growth in the machine tools manufacturing space, the slowdown has dramatically affected their production capabilities.

Competitive intelligence solutions help businesses monitor the competitive scenario in the market and accordingly predict the next possible move to stay ahead of the competition. IR_RFPMoreover, the such solutions also focus on gathering, analyzing, and managing market information to make strategic and informed business decisions.

The Business Challenge

  • The client– A renowned machine tools manufacturer

The client, a renowned machine tools manufacturer, wanted to identify and profile their key competitors and enhance competitiveness in the market. The client wanted to gain strategic insights into the business environment and understand the marketing strategies of the key players in the machine tools manufacturing space. With the help of this competitive intelligence solution, the manufacturer wanted to formulate effective business strategies to stay one step ahead of the competition.

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Our Journey

To analyze the strengths and weaknesses of the key manufacturers, the competitive intelligence experts at Infiniti carried out extensive research comprising interviews and discussions with prominent stakeholders in the machine tools manufacturing space. Additionally, the experts also compiled information from a wide array of reliable sources such as trade shows, paid industry databases, and company presentations in the manufacturing industry.

The Solution Benefits and the Business Impact

The competitive intelligence solution offered by Infiniti assisted the machine tools manufacturer in compiling data on the competitors in terms of their products and service features, pricing models, and marketing strategies. The engagement offered granular insights to the machine tools manufacturer to help them identify the unique selling propositions and competitive pricing. Infiniti’s solution also helped the client refine their existing business models to lower risk tremendously and convert threats into opportunities.

The Future

The machine tools manufacturing space will witness the growing demand for versatile and flexible products from the end-user segments such as the construction. With the rising preference for 3-D printing and automation, the industry players will have to streamline their production capabilities to improve accuracy of business processes and boost productivity.

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Addressing the Marketing Concern for a Power Tools Manufacturer through Industry Risk Assessment

In the manufacturing space, businesses are mainly concerned about managing work and safety and to ensure the same, various manufacturers are relying on a robust industry risk assessment. In addition, leading businesses in the machine tools manufacturing space are leveraging the use of industry risk assessment to identify the flaws associated with their production lines. Also, with the help of industry risk assessment, renowned businesses in the power tools manufacturing space can gain better clarity on the level of risks and further devise appropriate risk management methods. Furthermore, with the help of industry risk assessment solutions, organizations can segment the risk level into categories based on their extremities.IR_Brochure

To identify the factors responsible for risks, leading organizations in the power tools manufacturing space are approaching companies like Infiniti Research. With years of expertise in offering a plethora of solutions, Infiniti’s solutions help manufacturers devise an effective risk assessment strategy using effective matrices.

The Business Challenge

A renowned power tools manufacturer with a considerable number of manufacturing units spread across the globe was facing predicaments understanding the market effectiveness. The client further wanted to identify the hazards and quantify risks to further devise an effective risk management plan. Furthermore, the client also wanted to assess the relevant parameters in terms of the demand-supply outlook, cost structures, competition, and financial performance. Also, the client wanted to monitor their business performance proactively and make informed strategic decisions.

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Our Approach

To identify the relative risk and identify opportunities in the power tools manufacturing space, the client approached Infiniti Research. Infiniti’s industry risk assessment experts carried out an extensive research comprising of interviews and discussions with leading stakeholders in the power tools manufacturing space. In addition, to determine the potential sectors for market expansion, the industry specialists collated information from various proprietary sources such as paid industry databases, company presentations, and industry forums.

Power tools Industry Risk Assessment Solution Benefits:

  • Identified hazards and devised effective measures to reduce risks
  • Determined machinery, safety measures, and human interventions for robust safety maintenance
  • Applied risk priorities in an organized manner and reduced the risks to the minimum
  • Reviewed the risk assessments periodically and Identified the causes of the risk
  • Assessed the robust control measures that are in place

Benefits of Our Integrated Approach

With the help of the industry risk assessment solution, the power tools manufacturer was able to identify, evaluate, and identify challenges in the power tools manufacturing space. Furthermore, the industry risk assessment solution also helped the client identify the challenges, risks, threats, and vulnerabilities and devise an effective strategy to reduce instances of revenue loss and improve their business performance.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the manufacturing industry.

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Market Entry Strategies

Market Intelligence Study Helps a Leading Manufacturing Company Assess the Market Landscape

During 2016, the combined market size for bearings in construction and food & beverage was growing at an average CAGR of 9.1% in terms of revenue and 6.8% in terms of volume.

Bearings finds its usage in countless points of applications to reduce the friction between an object and the surface over which it is moved. With rapidly changing technology, bearings have witnessed advancements primarily in terms of the material of construction and angular arrangements of the rolling elements to maximize load bearing capacity and minimize the loss of energy to overcome friction. Owing to increasing need to minimize energy loss, the construction and food and beverages segments are leveraging the use of bearings.

In terms of the global market size, the construction industry was the dominating end-user segment in the bearings market with a CAGR of nearly 7% in terms of volume and it was followed by the food and beverages segment with a CAGR of over 6%. By application, earth moving equipment under construction vehicle and beverage bottling under food and beverage processing contributes to the highest share of bearing market. Bearings are also widely used across major sectors such as automobiles, railways, electric motors, diesel engines, pumps, machine tools, and textile machinery.

Over the years, the bearings market has witnessed significant growth owing to factors such as the growth of replacement market, robust technological advances, and rapid industrialization. The rising demand for bearing in emerging economies such as China and India is also likely to drive this market’s growth. However, factors such as the increasing number of counterfeit products, high-cost, price sensitive customers, and stringent regulation imposed by FDA and USDA are hindering the growth of the market. With a detailed understanding on the bearings market, market intelligence experts at Infiniti provided a comprehensive understanding of the market in terms of the market landscape, growth drivers, challenges, competition, and distribution channels.

The Business Challenge

A manufacturing company based out of the US wanted an understanding on the global bearings market in terms of the market landscape, key competitors, market positioning, and the distribution channel. The client was facing critical challenges understanding the growth prospects of the bearing market in the construction and food and beverage sectors. Moreover, to derive better insights into the competitive landscape, the client wanted to analyze the market size based on the geographical regions.

Our Research Methodology

To assess the market landscape for bearings, our team of experienced market intelligence experts carried out exhaustive primary research comprising of interviews and discussions with leading stakeholders, such as business executives, manufacturers, buyers, purchasers, consultants, analysts, researchers, and members of trade associations. Also, to gain in-depth understanding of the market, our market research experts referred to proprietary databases such as company publications, case studies, journals/magazines, news aggregators, and industry forums.

Want to learn more about Infiniti’s research methodology?

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Our Solutions Helped the Client:

  • Gain a comprehensive overview of the competitive landscape, market size, and distribution channel
  • Effectively strategize the market segmentation across regions
  • Mapping high probability/high impact future market trends

Benefits of Our Integrated Approach

After a comprehensive benchmarking exercise, our client gained better understanding on the market landscape. Also, the client was able to identify the competitive threats and understand the growth potential of bearing market across various industrial segments such as construction and food and beverages. The market intelligence study helped the client position strategies on how to differentiate their products against competitors.

A must-read case study for strategy experts and decision makers looking for effective solutions in the manufacturing sector

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