Transportation is one of the world’s largest industries. The services offered by the companies in this sector range from taxis to trucks, airplanes, trains, courier services, ships, barges, warehouses, and logistics. Also, to a growing extent, it now includes the use of artificial intelligence and robotics in terms of self-driving cars, trucks, and delivery vehicles. The growth of the global logistics services industry is directly related to the development of international trade flow and the current economic environment. North America and the Asia Pacific appear to be the most attractive markets for logistics services, especially when it comes to contract services such as third-party logistics. Additionally, intra-regional trade in developing markets is becoming important, especially in the Asia Pacific, and this, combined with high GDP rates, is expected to boost the growth of the logistics services industry.
However, many factors are influencing the growth of the market. Some of the factors include:
- Improved Customer Service: Today, customers want full transparency into where their delivery is at all times. Moreover, as customer expectations have increased, and their willingness to pay for fast shipping has decreased.
- Technology Strategy and Implementation: While the logistics services industry supports and understands the benefits of latest technologies, some questions persist as to how they will pay for it and who will help devise the improvements.
As a result, logistics services firms are leveraging the use of marketing strategy solutions to improve their position in the market. Marketing strategy solutions help firms within the logistics services space to address the requirements of the customer and accordingly devise new strategies to market the offerings and improve customer service.
The Business Challenge
- The Client: Logistics services company
The client, a leading logistics services provider with business operations spread across the globe, wanted to ensure that the services offered meet the demands of the customers and gain insights into ways to develop profitable long-term relationships with them. Additionally, the client wanted to refine their marketing activities and devise an effective marketing strategy to attract new customers.
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To help the client improve their marketing campaigns, the market strategy experts at Infiniti carried out extensive interviews and discussions with leading stakeholders within the logistics services space. The experts also compiled information from a wide array of secondary sources such as paid industry databases, trade shows, company presentations, and industry forums.
The Solution Benefits and the Business Impact
The marketing strategy solution provided by Infiniti helped the client develop a robust marketing campaign that resonated with the target audience. The client also gained insights into ways to position the product in the marketplace and generate a better ROI. The engagement also helped the client devise a marketing mix to differentiate the offerings with that of the competitors within the logistics services space.
The Internet of Things allows devices to communicate with each other within an existing internet infrastructure without human intervention. Its application in the future of logistics services is expected to decrease waste, increase speed, and reduce overall costs.
A must-read case study for strategy specialists and decision makers looking to develop an understanding of the logistics services industry