According to the market intelligence experts at Infiniti Research, ‘cutting transportation costs’ makes the top of the list as far as concerns for transportation and logistics services providers go. Click To Tweet
Other obvious pain-points make the list as well, but perhaps the most significant and at times challenging concern is the need for greater technology advances and innovations while remaining budget-conscious. Let’s take a look at a couple of challenges that transportation and logistics services providers across the globe face:
Business Process Improvement: The increasing need for new technology has become an enormous challenge for the transportation and logistics services providers to stay on top of new advances in business processes. However, taking advantage of these new opportunities looks appealing but the adoption and onboarding can be quite overwhelming.
Planning Pressures: The demand for transportation and logistics services arises from the continued increase in online shopping behavior and the accompanying expectation for quick delivery. This requires more sophisticated operations and software, along with more diligence from drivers and more incentives to motivate them.
- The client: A leading transportation and logistics services provider
- Size: >$65 billion in revenue
- Area of engagement: Market entry strategy
An American multinational supply chain management and package delivery company headquartered in Georgia, United States approached Infiniti to conduct a market entry strategy engagement. The client wanted to address issues pertaining to the sales channels and the marketing practices and formulate a go-to-market strategy to scale their business prospects across potential market segments. The company also wanted to refine its existing marketing models, enhance service improvements, and reduce costs.
How Can Market Entry Strategy Engagement Help Transportation and Logistics Services Providers
A robust market entry strategy engagement helps a company assess their strengths and weakness and devise strategic plans to enter a new market space. Firms can also analyze the consumer preferences and develop a business model to meet their demands without any hitches. Furthermore, Infiniti’s market entry strategy engagement helps businesses identify the current market scenario in terms of the market drivers, competitors, and their product positioning strategies.
Summary of our market entry strategy solution
Infiniti’s market entry strategy experts evaluated the information gathered from a wide array of primary and secondary sources such as industry forums and exclusive company presentations to help the client comprehend the potential challenges while entering a new market. The experts also held extensive interviews and discussions with prominent stakeholders in the transportation and logistics services industry space.
The Solution Benefits and the Business Impact
The market entry strategy solutions offered by Infiniti helped our client – a leading transportation and logistics services provider to enhance service offerings and improve their geographical coverage. The solution also assisted the client to venture into advanced fields including value-added services and financial services. The client was also able to differentiate themselves from their competitors in the market space and meet the level of customer expectations in the new markets.
With the increase in expenses of transportation and logistics companies on fuel and auto parts, transportation and logistics services providers have started embracing new methods and strategies to improve their efficiency and mobility. For instance, companies in this industry space have started investing in equipping their fleet with smart devices and deploying contemporary technologies that facilitate best-in-class deliveries.
A must-read case study for strategy specialists and decision makers looking to develop an understanding of the transportation and logistics services industry
LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market assessment solution for a 3PL client.Third-party logistics, also known as 3PL, is an outsourcing system wherein storage and transportation services are outsourced to a specialist company. Delivery, packaging, inventory management, and cross-docking facilities are usually bundled with 3PL services. The rise of the e-commerce industry is one of the key drivers in the growth of 3PL industry in the past few years.
“Market assessment solutions help companies ascertain real-time market information in terms of the competitors, rules and regulations, pricing trends, and regional opportunities and challenges. “says an expert at Infiniti Research.
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The solution offered helped the 3PL client to identify the potential market opportunities and expanded their product and service offerings to niche markets. The solution also helped the 3PL client evaluate the perceptions of the customers toward the products and services and accordingly fine-tune their marketing resources to enhance capabilities. This helped them meet the needs, expectations, and standards of their customers.
Additional Benefits of The Market Assessment Solution
- Understand the opportunities and challenges, and develop effective marketing initiatives to reach out to the target audience
- Compile information across a wide array of reliable sources such as trade shows, paid industry databases, and company presentations
- To know more, request a free proposal
To know more about how our market assessment solution helped the 3PL client
Transportation is one of the world’s largest industries. The services offered by the companies in this sector range from taxis to trucks, airplanes, trains, courier services, ships, barges, warehouses, and logistics. Also, to a growing extent, it now includes the use of artificial intelligence and robotics in terms of self-driving cars, trucks, and delivery vehicles. The growth of the global logistics services industry is directly related to the development of international trade flow and the current economic environment. North America and the Asia Pacific appear to be the most attractive markets for logistics services, especially when it comes to contract services such as third-party logistics. Additionally, intra-regional trade in developing markets is becoming important, especially in the Asia Pacific, and this, combined with high GDP rates, is expected to boost the growth of the logistics services industry.
However, many factors are influencing the growth of the market. Some of the factors include:
- Improved Customer Service: Today, customers want full transparency into where their delivery is at all times. Moreover, as customer expectations have increased, and their willingness to pay for fast shipping has decreased.
- Technology Strategy and Implementation: While the logistics services industry supports and understands the benefits of latest technologies, some questions persist as to how they will pay for it and who will help devise the improvements.
As a result, logistics services firms are leveraging the use of marketing strategy solutions to improve their position in the market. Marketing strategy solutions help firms within the logistics services space to address the requirements of the customer and accordingly devise new strategies to market the offerings and improve customer service.
The Business Challenge
- The Client: Logistics services company
- Size: >$2 billion in revenue
- Area of Engagement: Marketing strategy
The client, a leading logistics services provider with business operations spread across the globe, wanted to ensure that the services offered meet the demands of the customers and gain insights into ways to develop profitable long-term relationships with them. Additionally, the client wanted to refine their marketing activities and devise an effective marketing strategy to attract new customers.
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To help the client improve their marketing campaigns, the market strategy experts at Infiniti carried out extensive interviews and discussions with leading stakeholders within the logistics services space. The experts also compiled information from a wide array of secondary sources such as paid industry databases, trade shows, company presentations, and industry forums.
The Solution Benefits and the Business Impact
The marketing strategy solution provided by Infiniti helped the client develop a robust marketing campaign that resonated with the target audience. The client also gained insights into ways to position the product in the marketplace and generate a better ROI. The engagement also helped the client devise a marketing mix to differentiate the offerings with that of the competitors within the logistics services space.
The Internet of Things allows devices to communicate with each other within an existing internet infrastructure without human intervention. Its application in the future of logistics services is expected to decrease waste, increase speed, and reduce overall costs.
A must-read case study for strategy specialists and decision makers looking to develop an understanding of the logistics services industry