As digitalization takes hold and customer expectations evolve, companies in the transport and logistics industry are under pressure to remain competitive, deliver quality services to customers, and adapt to innovative ways to optimize their processes. Although the recent transformations in the market have brought about new opportunities for companies, new market entrants, technological breakthroughs, and standardization are still posing challenges for companies operating in the transport and logistics industry.
Therefore, for transport and logistics companies, identifying new market trends before the competitors and having accurate market knowledge have become important. Also, it has become vital to understand what is happening in their marketplace, what competitors are doing, and what the likely market potential is for new products or services based on previous activities. Infiniti’s market intelligence solutions have helped many companies to gain a complete overview of the market, understand new opportunities, and growth potential.
The client is a transport and logistics company based out of Europe. The client was facing a decline in their overall profit margins due to improper supply chain planning and logistics management challenges. Also, the client’s inability to conduct periodic assessments and redesign their business operations with evolving market demands affected their overall business growth. With the landscape of the transport and logistics industry continually changing, the client realized the need to stay up to date with these changes and take measures to tackle the industry challenges effectively.
Therefore, they decided to conduct a market intelligence engagement to gain a comprehensive understanding of the European transport and logistics industry. With Infiniti’s market intelligence solution, the client also wanted to gain a better understanding of the strengths and weaknesses of their competitors, emerging trends, demand fluctuations, and assess the potential bottlenecks in the market to formulate effective business strategies.
Solutions Offered and Value Delivered
Our experts conducted a detailed study of the European transport and logistics market and also analyzed the client’s key competitors. Also, the experts analyzed the industry growth rate, latest trends, how technology is impacting the business operations of transport and logistics companies, and more. Furthermore, our market intelligence study included market size analysis, supply chain analysis, competitive landscape analysis, and partnership prospecting.
With Infiniti’s market intelligence solution, the transport and logistics service provider was able to gain a holistic view of the market and identify customers’ requirements. The market intelligence study undertaken by the experts in Infiniti Research helped the transport and logistics industry client to gather industry-specific data that helped the company to gain comprehensive insights into their strengths and weaknesses, relative to their competitors in the market.
With the help of Infiniti’s market intelligence solutions, the transportation and logistics industry client was able to respond quickly to market changes, which subsequently helped them to gain a competitive edge over their competitors. Additionally, the organization was able to adopt a customer-centric approach, work closely with their target customers, and drive customer loyalty with Infiniti’s market intelligence solutions. The market intelligence solutions helped the company to improve profit margins, better logistics services management, and build better customer experiences.Infiniti’s market intelligence solution also helped the client to:
- Make informed business decisions and capitalize on new market opportunities
- Drive business efficiency and react quickly to market movements
- Stay informed about the company’s operating environment and make better decisions on inventory planning
The Future of the Transport and Logistics Industry
The evolution of technology is changing how the world does business. This has also transformed the transport and logistics industry. As a result, the future of logistics industry looks stable. Also, today companies are also implementing technology-based changes in their logistics functions. These improvements have enhanced operational planning and customer services for companies operating in the transport and logistics industry. Therefore, to gain a leading edge in the transport and logistics market, it becomes important for companies to adapt quickly to the industry transformations and market shifts.