Tag: life sciences

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Market Entry Research for a Leading Life Sciences Industry Player

The rising costs and growing complexities associated with developing and bringing products to the market are compelling life sciences industry players to reexamine their business operations. Click To Tweet

Breakthrough developments in drug manufacturing processes have resulted in groundbreaking results that are set to bring in a major transformation in the life sciences industry. However, players will have to tackle major challenges to innovate and evolve in a complex market. Factors such as the need to improve time-to-market and siloed legacy systems are persistent challenges for players in the life sciences industry. Also, the life sciences industry players must possess the ability to quickly gauge the market to meet operational, infrastructure requirements, and devise appropriate market entry startegies.

The Business Challenge

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  • The Client: A life sciences industry major

One of the leading life sciences industry player operating in India wanted to devise an effective strategy to enter the international market. Their decision to enter the overseas market opened distinct new opportunities; thereby, making it difficult for the client to prioritize and gauge the risks in every new market. Hence to develop a precise strategy the client approached Infiniti Research to leverage its expertise in market entry strategy development.


Market Entry Strategy Benefits

The foremost step in launching a product or service deals with the selection of a potential market segment. Though this seems obvious, organizations generally fail to do their due diligence as far as pre-market entry strategies are considered. Moreover, research on the market size, growth prospects, competitive landscape, and technological adoption, it is essential not to disregard other essential factors that affect market growth including- economic landscape, business environment, and consumer groups.  Seemingly similar economies can present stark differences in such indicators leading to sharply divergent market prospects.Get More Info

Hence, a systematic and comprehensive approach to analyzing the factors that affect market potential is a good starting point for any organization and that is what Infiniti’s Market Entry Strategy Solutions are all about. Though the market entry strategy is developed with regards to developing market segments it is equally valid for developed economies.


Summary of Our Market Entry Strategy Engagement

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Client’s Journey

To help the life sciences industry player venture into international markets– the experts at Infiniti conducted a detailed market survey to help them gain a better understanding of the potential factors affecting growth in the life sciences industry.

Solution Benefits and the Business Impact

The market entry strategy solution enabled the client to identify the potential beachhead segment to focus and leverage market entry efforts. It also enabled them to select the appropriate business model to maximize profitability.


The Future

The are several reasons why businesses focus on expanding their reach by entering international markets. As far as the life sciences market is considered; lower costs, greater profits, and technological advancements are factors that compel them to enter new market segments. However, prior to undertaking a market entry strategy, it is essential to gain a comprehensive insight into the organizations’ readiness to enter the new segment.

Moreover, the life sciences industry is on the verge of a major industrial transformation which is why leading players are looking at devising an effective market entry strategy to expand their reach. This requires answers to key questions such as- What are the business goals? What measures have been devised to cope with the repercussions of market entry?


A must-read case study for life sciences industry players looking to develop an understanding of the importance of a market entry strategy

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Market Entry Strategies

Emergency Life Sciences: Trends and Players

The global landscape of life sciences has grown increasingly dynamic and competitive over the years. When it comes to emergency life sciences and management solutions, the focus has been on establishing systems and solutions that are proactive and can reduce the number of easily avoidable deaths and permanent physical damage. The demand for better solutions, in turn, have highlighted the pressing need for highly integrated emergency management systems.

Emergency management systems: components and developments

Emergency communication and physical assistance are two vital aspects of emergency management systems. Most cases end up turning critical due to a lack of communication. For this reason, mobile optimization has become a necessity in the life sciences industry. Several vendors are now using mobile phones as a channel to bring patients, payers, and healthcare providers onto a common platform. Mobile optimization, not only helps to improve patient engagement but also leads to better health outcomes. Apart from mobile phones, voice logger systems are also used extensively.

Some of the advantages of voice logger systems include:

  1. Increased efficiency due to quick and easy call retrieval
  2. Storage of data for future use
  3. Data protection and security

Voice logger systems provide web-based administrative and user consoles so that callers can gain access to call records from any geographic location and on any web browser. The call data is archived for reference purpose. Additionally, most of the data stored on voice logger systems comply with privacy policies and are highly secured.

Emergency location tracking systems, automatic vehicle location tracking, along with active GPS-based tracking will go a long way when it comes to notification of distress calls and provide timely solutions.

Ambulances that are equipped with the latest technology, combined with medical professionals, paramedics, and nursing staff, form the physical assistance portion of emergency management solutions. One major issue with most ambulances is the lack of forethought when it comes to ergonomics, storage space, and equipment. These shortcomings affect the performance of the medical crew, making life-threatening situations difficult to handle. For these reasons, the concept of designing ambulances has been redefined. Ambulances are no longer just vehicles that ferry patients; they have now evolved into ‘hospitals on wheels.’ There have been major developments in the integration of digital diagnostics and communication system. Designers are working on equipping ambulances with improved capabilities and access to specialist advisors to facilitate better outcomes for patients.

In addition to better ambulance design and prototyping, integration of telemedicine and training of paramedical staff are equally important. It is proved that by providing the right on-the-spot treatment, clinical damage, and death can bring down by up to 40%. Along with saving patient lives, intelligent ambulance design brings down the cost of operations and other medical procedures.

Above all, the most crucial part of emergency management systems is providing the proper emergency response services in hospitals. It is critical that hospitals are equipped with staff and infrastructure that is dedicated solely to handling emergency life sciences. Emergency management solutions are incomplete if hospitals are ill-equipped to handle emergency medical needs.

Some of the key players in emergency management solutions include HCL, Cognizant, BVG India Ltd, Infogain and Tech Mahindra.