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Market Entry Strategy Engagement: How an IT Solutions Provider Maximized ROI

Today, the challenges facing IT solutions companies are particularly daunting in the midst of increasing competition and empowered customers.

The global IT services sector is highly fragmented due to the presence of several players. This is prompting IT solutions providers to incorporate innovative technologies into their businesses endlessly. If businesses are not up-to-date with the latest technologies, it is highly likely that their operations will become outdated, putting their survival in the market at stake.

In today’s competitive market landscape, customers are much more empowered. They utilize social tools and personal networks to gather information prior to seeking out an IT solutions provider. Customers also want to experience solutions and products in their own environments prior to making a full purchase.  Moreover, as barriers to exit and solution-switching are declining, IT solutions providers must be more vigilant in driving continuous, quantifiable business value to customers as the days of “sell it and forget it” are over.

Business Issues

  • The client: A renowned IT solutions provider

The client, a well-versed IT solutions provider based out of the United States, approached Infiniti to conduct a market entry strategy. The client wanted to evaluate the market’s potential and identify the potential opportunities across the market space. The IT solutions provider was facing predicaments in understanding the value proposition in terms of positioning, revenue, and geography. The primary aim of the client was to devise a robust market entry strategy.

How Can a Market Entry Strategy Engagement Help IT Solutions Providers?

A robust market entry strategy engagement helps IT solutions providers to gauge information relevant to the company’s markets, determine market opportunity, devise a market penetration strategy, and gain actionable insights into the market development metrics. The engagement also helps businesses to comprehend the drawbacks associated with the offerings in terms of competitors, distributors, and compliance regulations.

Summary of our Market Entry Strategy Solution

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Client Journey

Infiniti’s market entry strategy experts tailored a comprehensive two-step research methodology, comprising of discussions and conferences with leading market stakeholders and product users in the IT services space. The experts also collated information from patented resources such as company publications, industry forums, and journals as a part of the secondary research to help the IT solutions provider devise an effective market entry strategy.

The Solution Benefits and the Business Impact

With the help of Infiniti’s market entry strategy engagement, the client determined long-term corporate plans and formulated strategies to maximize the ROI. The client also evaluated the product and service portfolios and pricing strategies for effective product positioning. Furthermore, the client gained detailed insights into the competitors in terms of product range, their commercial network, and service strategies.

The Future

As the demand is transitioning to a more solutions-based approach, IT solutions providers need to buy and build innovative solutions to unravel industry-specific issues for customers. This will require providers to move up the chain and create strong business and IT consulting competencies, so they can engage with business leaders.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the IT services industry

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IT Services Provider leverages Market Segmentation to Target the Most Profitable Customer Segments

Market segmentation

LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market segmentation solution for an IT services provider. The relentless shift in the consumers’ demands and the rising spending on IT products and services are some of the prominent factors that have fueled the growth of the IT sector. Additionally, the increasing need of companies to outsource their IT requirements is also expected to boost the growth of the IT services sector.

“There is an increase in demand for customization of IT services. With the help of market segmentation IT services providers can profile different groups of customers and tailor specific products to meet the end-user requirements, “says an expert at Infiniti Research.

 

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The market segmentation solution offered helped IT services provider to understand the strengths and weaknesses of their key competitors in the market and develop robust marketing strategies. The client was also able to predict the most profitable customer segments and profile customers based on demographics, behavior, and geography using market segmentation.

Additional Benefits of Market Segmentation

  • Streamline product positioning strategy based on the potential opportunities
  • Differentiate the products and services from the competitors
  • To know more, request a free proposal

 To know more about how our market segmentation solution helped the IT services provider

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Market Segmentation Helps a Renowned IT Services Provider Target the Most Profitable Customer Segments

A recent survey estimated that the five most valuable companies in the world were all technology companies.

Today, the relative growth in tech-savvy consumers is forcing technology companies to consider unconventional and innovative ways to enhance their growth opportunities. The IT services sector, at large, comprises of applications that help the businesses to create, manage, and optimize information. The growth of the IT services sector is marked by the relentless shift in the consumers’ demands and the rising spending on IT products and services. In this technology-driven space, leading organizations are relying on innovations in their product offerings to improve customer satisfaction and increase the overall profitability. Apart from the conventional factors, the growing need to push companies to outsource their IT requirements is also anticipated to spur the growth prospects of the IT services sector. Although the IT services space is witnessing incremental growth, owing to the presence of a considerable number of service providers, several factors may influence the growth of the IT industry. They include:

Cyber threats: Organizations are inundated with data – with the rising volume of data, players in the IT space have become the victims of various security breaches. So, it becomes a mandate for the companies to streamline their efficiency and improve security in their operations. Moreover, with the growing number of attack vectors such as network, data, and end points, organizations are facing the need to stay relevant and up-to-date with the current technologies.

Rising consumer demands: In recent years, consumers have become technologically driven and are not confined to less updated technologies. Prominent IT services providers should ensure that the requirements of the customers are met through customization and other relevant product offerings.

To cater to the consumers’ demands and improve their brand affinity, organizations are utilizing advanced solutions such as market segmentation. Market segmentation is all about identifying and profiling different groups of customers and tailoring specific products to meet the end-user requirements.IR_Brochure

The Business Challenge

  • The Client: IT services provider
  • Area of Engagement: Market segmentation

The client, a prominent IT services provider, wanted to understand the buying habits and preferences of the customers and implement a segmentation strategy to tailor products and services for the respective segments. The client also wanted to streamline their marketing effort to differentiate their products and services from their competitors. With the help of Infiniti’s market segmentation strategy, the client further wanted to explore and analyze different characteristics and develop products, services, and marketing strategies to address customers’ specific needs.

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Our Approach

The market segmentation experts at Infiniti carried out extensive research and interviews and discussions with prominent stakeholders in the IT services space. To uncover the characteristics of the market, the segmentation experts at Infiniti also compiled information across various proprietary sources such as paid industry databases, trade shows, and company presentations.

The Solution Benefits and the Business Impact

At a more tactical level, the market segmentation solution offered by Infiniti helped the IT services provider to entirely focus on the needs of the most desirable customers. The client was able to understand the relative strengths and weaknesses of key competitors in the market and develop robust marketing strategies. The solution also sought ways for the client to predict the most profitable customer segments and profile customers based on demographics, behavior, and geography. The client was further able to streamline their product positioning strategy based on the potential opportunities and align products with the target segments.

The Future

The rise in innovations and the recent technological uprising will influence the future of the IT services sector. Moreover, the digital revolution will help the IT services providers to go on par with new expectations and possibilities.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the IT services space.

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5 Challenges That the Tech Industry Needs to Be Prepared For

The tech industry undoubtedly holds a plethora of opportunities. Players in this industry are continuously keeping themselves updated with the changing demands of customers and are focusing their efforts towards developing new solutions to meet these requirements. With technologies such as IoT and cloud computing altering the face of business, there is no looking back for IT sector companies. But the journey of the tech industry is not entirely a bed of roses. There are several challenges that the players in this sector need to sort out for successfully reaping the benefits of the advancements in the industry. We have identified a few key challenges that the players in the tech industry need to watch out for:

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Impact of robotics and artificial intelligence

Recent advancements in IT and technology are all about identifying how human labor can be eliminated from a process and how machines can replace those activities. However, of late, there has been a lot of flak around the impact of these advanced technologies in the job market. Several IT sector companies are gradually resorting to a higher degree of automation in processes owing to the benefits they offer such as lower risk of error and increased efficiency. This means that many employees in the tech industry who were previously performing these tasks manually are likely to lose their jobs.

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Competitive Benchmarking Enables a Leading Network Services Provider to Enhance their Service Offerings in the Latin American Market

In this fluctuating economic environment, the challenge lies in staying updated with the changing technology. Also, with the growth in innovations, organizations in the network services space are seeking ways to offer reliable and affordable value-added services to meet the altering preferences of the consumers. To offer agile, safe, and connected connectivity to the customers, leading businesses in the network services space are facing the need for a competitive benchmarking solution. Competitive benchmarking solutions allow leading network service providers to effectively compare the products, services, and processes prevalent in the market. Through an effective competitive benchmarking engagement, network services providers can evaluate their current market position and devise strategies to improve the business performance.IR_Brochure

To effectively compare and define a long-term strategies, renowned network services providers are approaching companies like Infiniti. With years of expertise in offering a plethora of services, Infiniti’s competitive benchmarking solution provides better insights into the company’s strengths and weaknesses. The solution offered by Infiniti also helps businesses to identify and assess the key performance indicators specific to the customer service.

The Business Challenge

A renowned network services provider with a considerable number of services spread across the globe was facing predicaments profiling the competitors and promoting their service offerings in the Latin American market. The client wanted to compare their service offerings with that of the competitors and devise effective strategies to improve their business performance. Also, with the help of a competitive benchmarking solution, the client wanted to increase cost efficiency, improve product quality, and ultimately enhance the customer experience.

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Our Methodology

To identify and profile the key competitors in the network services market space, Infiniti’s competitive benchmarking experts carried out extensive qualitative and quantitative research by conducting interviews and discussions with leading stakeholders in the market. Furthermore, the experts also relied on various proprietary resources such as trade journals, consultants, annual reports and other company publications to tap potential opportunities in the network services space.

Competitive Benchmarking Solution Benefits:

  • Gained a competitive edge in the overall market and identified the key performance indicators
  • Understood the market potential and accordingly characterized the resources
  • Profiled the customers’ needs and devised effective strategies to reach out to these needs
  • Identified the latest technologies prevalent in the space and leveraged them to stay relevant in the marketplace
  • Anticipated opportunities and identified the bottlenecks that are hindering market growth

Benefits of Our Integrated Approach

The competitive benchmarking solution offered by Infiniti assisted the client to profile the direct competitors in the network services space. With the help of this engagement, the client was further able to maintain profit margins and make better returns on their investment. The competitive benchmarking engagement also assisted the client to learn more about the competitors and develop an effective one-size-fits-all approach to improve business performance.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the IT industry.
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Market Share Analysis Assists a Leading Optoelectronic Devices Manufacturer to Profile the Key Market Segments in Latin America

In the recent years, the advent of information and communication technology has paved the way for the use of promising solutions such as optoelectronics across a wide array of applications. Also, with the relentless demand for innovations among the consumers, leading manufacturers in the optoelectronic devices space are seeking ways to enter niche segments to meet the demand of the target audience. To find the right target audience and earmark their offerings, renowned manufacturers in the optoelectronic devices space are advocating the need for market share analysis. Through an effective market share analysis, businesses can understand the amount of share that they hold in the overall market and accordingly allocate their resources. Also, a detailed analysis of the market share can help businesses gain a holistic view of the trends and identify opportunities to capture additional shares.IR_Brochure

With an eye on improving product performance and lowering manufacturing costs, organizations in the optoelectronic devices space are approaching companies like Infiniti Research. With years of expertise in offering a plethora of services, Infiniti’s market share analysis experts help businesses classify their market shares in terms of value and volume. Moreover, organizations can effectively measure consumers preferences for a product in the electronic components space.

The Business Challenge

A renowned optoelectronic devices manufacturer with a considerable number of manufacturing units spread across the globe was facing predicaments profiling the key market segments in Latin America. The client wanted to identify the potential opportunities to capture additional market shares. Furthermore, the optoelectronic devices manufacturer also wanted to seek ways to profile the competitors and their market shares to effectively channelize their resources. With the help of an effective market share analysis, the client further wanted to identify the barriers to entry and scale their operations to improve profitability.

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Our Approach

To identify the market entry barriers and expand their shares in the market, Infiniti’s market share analysis experts carried out extensive research comprising interviews and discussions with leading stakeholders in the optoelectronic devices manufacturing space. To obtain relevant market share insights, the industry experts also compiled information from a wide array of sources such as paid industry databases, company presentations, and industry forums in the optoelectronic devices space.

Market Share Analysis Solution Benefits:

  • Assessed the relative competitiveness of company’s products and services with that of the competitors
  • Effectively estimated the size of the market both in terms of value and volume
  • Measured market demand and assessed the product penetration rates
  • Identified the bottlenecks in the market space and devised an effective marketing strategy
  • Gained a holistic view of the company in relation to its market and competitors

Benefits of Our Integrated Approach

With the help of the market share analysis offered by Infiniti, the manufacturer of optoelectronic devices was able to understand the competitiveness in terms of the product offerings. The client was also able to profile the most potential target segments in Latin American and increase their overall profitability. Moreover, the engagement assisted the client in expanding their current position in the market and increase in their overall market shares.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the IT industry.
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Competitor Mapping for a Renowned Telecom Services Client Helps Remove Service Bottlenecks

Today, the telecom industry is shifting toward a more service-oriented economy with the presence of numerous competitors offering more reliable services at a comparatively lower price. Also, with the ongoing innovations in the telecom industry, leading service providers are improving their network efficiencies to go on par with the customers’ preferences. To identify the potential competitors and improve their market position, leading service providers in the telecom industry are necessitating the need for competitor mapping. Competitor mapping gives a holistic view of the competitive landscape and how the competitors are positioning their products and services. Furthermore, with the help of competitor mapping, leading service providers in the telecom industry can profile the potential competitors, their value proposition, price level, and approximate market shares. Also, competitor mapping helps service providers gain an in-depth understanding of the organization’s weakness and drawbacks as compared to the competitors.IR_Brochure

To gauge the strategic plans of the competitors and stay ahead in the competition, leading service providers in the telecom industry are approaching companies like Infiniti. Infiniti’s competitor mapping solution helps telecom services provider effectively monitor and track the competitor’s channels and understand their turnover rates and profit numbers. Furthermore, businesses can effectively channelize their resources to address bottlenecks and improve the overall business performance.

The Business Challenge

A renowned service provider in the telecom industry with a considerable number of service offerings spread across the globe was facing predicaments profiling their competitors and removing potential service bottlenecks. Furthermore, the client wanted to better position their services and improve their business performance. Also, the client wanted to profile the potential buyers and offer customized services to the customers. The primary objective of the engagement was to leverage technologies to improve the prevailing service offerings in the telecom industry.

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Our Approach

To effectively profile the customers, Infiniti’s competitor mapping experts carried out a qualitative and quantitative research comprising interviews and discussions with leading stakeholders in the telecom industry. Also, to gain more relevant information into the telecom space, the research team collated information from a wide array of proprietary sources such as paid industry databases, company presentations, and industry forums.

Competitor Mapping Solution Benefits:

  • Identified the key risks and opportunities in the telecom space and made informed business decisions
  • Identified the costs associated with service offerings to that of the competitors
  • Assessed the supply and demand of the services in the market
  • Conducted a SWOT analysis
  • Understood their market plans and anticipated and mitigated potential risks

Benefits of Our Integrated Approach

After gaining relevant information into the telecom industry, Infiniti’s competitor mapping solution helped the client curtail their service bottlenecks and improve the overall efficiency of their services. The client was further able to understand the potential trends and opportunities in the telecom space and devise cost-effective service to the customers.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the telecom industry.
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Customer Intelligence for a Leading IT Services Provider Helps Simplify IT Operations

With the relentless growth in technology, the customers have become more empowered, which has further affected their behavior patterns while purchasing products and services. Also, with the increase in competition, leading service providers in the IT services space are focusing more on customer intelligence solutions to understand the customer’s behavior. In the IT services space, effectively implementing customer intelligence solution assists manufacturers to gain a holistic view of the customers in real-time and improve customer experiences. Moreover, customer intelligence solutions also allows service providers in the IT sector to build a more effective relationship with the customers and drive operational efficiency. Also, implementing sophisticated customer intelligence solutions can help businesses understand customers’ preferences and further improve marketing ROI.

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To identify the potential customers and effectively reduce the attrition levels, leading businesses in the customer intelligence space are approaching companies like Infiniti. Infiniti’s customer intelligence solution helps businesses in the IT consulting space understand their potential customers and streamline their marketing efforts to drive growth and profitability. Furthermore, Infiniti’s customer intelligence solution also helps organizations in the IT service sector to stay relevant and competitive in the marketplace.

The Business Challenge

A renowned IT services provider with years of expertise in offering technological services was facing predicaments streamlining their services and simplifying their IT operations. The client wanted to profile the potential customers and offer cost-effective IT services to the customers. Moreover, the client wanted to seek ways to prioritize their marketing efforts and deliver personalized services to the clients. Through an effective customer intelligence solution, the client wanted to improve customer experience by removing operational bottlenecks. Furthermore, the IT services firm wanted to offer new services and business model to the customers and improve their ROI.

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Our Approach

To gain relevant insights into the customer’s usage patterns, the IT services client approached Infiniti’s team of customer intelligence experts. Infiniti’s team of customer intelligence experts carried out extensive research comprising interviews and discussions with leading stakeholders in the IT services space. Also, to help the client be more competitive, the experts further collated information from a wide array of proprietary sources such as paid industry databases, company presentations, and industry forums.

Customer Intelligence Solution Benefits:

  • Gained real-time information on the customer usage patterns
  • Effectively managed their marketing and promotional campaigns and tracked their performance
  • Leveraged customer information to cross-sell and up-sell products and services
  • Gained in-depth understanding of the customer’s behavior and analyzed customer sentiments
  • Tracked the effectiveness of their marketing campaigns and ensured better profitability

Benefits of Our Integrated Approach

With the help of customer intelligence, the IT services client gained better insights into the customer’s buying behaviors and developed products and services to meet the requirements of the target audiences. Moreover, the client was able to identify gaps in their organizational strategy and take accurate measures to improve the overall business performance.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the IT industry.
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