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Mobile Development Services + Customer Segmentation

Offering Mobile Application Development Services and Efficiently Overcoming Challenges

Recently, the world has watched the US IT & Telecom industry proliferate. The most prominent growth has been in demand for mobile application development services. As mobile phones, handheld devices, and convenience take over the preferences of consumers, the mobile application development market continually faces new challenges. Understanding customers’ changing needs and preferences has become a crucial component of developing, launching, and succeeding in any way.

For companies that offer mobile application development services, it has become crucial to identify, analyze, and segment target customers. The benefits of customer segmentation analysis are limitless; most importantly, they help to understand continually changing preferences and consumer issues. Additionally, it helps overcome critical market challenges as well.

As consumers’ lives become more hectic, demanding, and technology-driven, smartphones have become a necessity. Digital transactions, eCommerce shopping, streaming entertainment, and online medical consultations are some of the many functions that smartphones hold within them. Mobile application development services help companies develop these apps and provide consumers with the various functionalities they request or need.

However, with changing times, there are different challenges faced by all mobile application development market players. Infiniti’s research experts identified and analyzed consumers’ needs, preferences, and challenges, as well as the challenges faced by companies that offer mobile application development services. In this article, they provide in-depth insights while also discussing the best possible solution in the future, i.e., customer segmentation analysis.

To be an industry leader in the highly competitive mobile application development services market, request a free proposal.

Understanding End-User Preferences and Complaints

Before discussing the challenges of the industry, and the changes that mobile application development market players need to incorporate in their operations, it is crucial to understand the consumers. Infiniti’s industry experts have studied and discussed some of the critical needs and complaints of consumers:

  • Intuitive User-Interface: As all functions become fast-paced and transactions become easy and quick, consumers prefer to have similar experiences when interacting with a mobile app. When developing an app, mobile app development services providers need to plan for a user interface and user experience that is intuitive, easy to access, and functional. While aesthetics are important, practicality is a more significant focus. When it comes to in-app purchases or eCommerce shopping, a complicated transaction process can lead to customer attrition.
  • Personalization: Consumers highly prefer mobile applications that offer personalized experiences and targeted content. For instance, the high personalization of music playlists on music streaming applications helps consumers find more artists they enjoy. In various apps, information such as location, search histories within the app, and mutual connections help establish a personalized experience and provide further convenience for customers. This also helps provide personalized offers, and therefore, increases chances of conversion. To gain exclusive insights into the mobile application development market dynamics and end-user perspective from industry experts, gain limited period free access to our resource here.
  • Battery and Storage issues: While customers prefer mobile applications that serve various functionalities, and create an ideal experience, a common complaint is battery drainage. Losing battery life can be a personal or professional crisis for customers. Additionally, customers often complain about storage and memory issues due to file size. Due to these complaints, mobile application development service providers are tasked with creating highly functional and small mobile applications that do not drive down battery life. However, this is easier said than done.

Mobile Application Development Services Market: The Challenges

There are many challenges currently plaguing companies that offer mobile application development services. The process of mobile application development is long-drawn, highly complex, and some challenges the market faces due to this are discussed below:

Rising Competition

With the rising demand for smartphones, tablets, and other handheld devices, the need for various mobile applications has grown substantially. This change has led to constant innovation and development in the market. There has recently been an upsurge in the number of companies and individuals offering mobile application development services. The increasing new market entries, rising demand, and constant innovation have made the mobile application development services market highly competitive and challenging. However, developing a mobile application requires more than simple coding abilities. Some of the top mobile application development service providers have turned their focus on identifying and understanding their target customers. Further, leveraging customer segmentation analysis, allows companies to improve their marketing, and reach a broader, more appropriate audience for their application.

Identifying Target Markets

Identifying target markets is highly crucial in the mobile app development process. Not solely for marketing, but more importantly, to understand the need for the mobile application being developed. For instance, once a mobile application developer identifies the target market, the next step would be establishing if the market is substantial enough to provide revenue. Additionally, different target markets require the functionality of varying kinds. An eCommerce application for homemakers would require different functionality, as compared to travel apps for young adults and college students. Developing an app that considers, and efficiently incorporates these needs helps increase downloads, active users, and the chances of conversion to premium or other paid services if applicable. Customer segmentation allows companies to accurately identify and categorize target customer groups, with an understanding of customers’ preferences, complaints, and requirements.

Variety of Devices

Another challenge created by the increasing demand for handheld devices is the variety that has been developed over the years. Varying screen sizes, operating systems, service carriers, and configurations have made mobile application development an even more complicated task. Screen sizes for phones range tremendously, in pixels and inches. Screen resolutions differ between brands, companies, and phone models. Creating a mobile application that is conducive to all resolutions and sizes is a challenging prospect.

Additionally, though Apple monopolizes the iOS market, android phones are produced by many companies, and Windows is the third operating system. Mobile application development service providers must offer mobile applications that are applicable and viable for smartphones and handheld devices across operating systems and companies. These two factors are among the most challenging issues in the process of developing an app.

Safety and Security

In a world where personal data needs to be protected at high costs, and customers’ smartphones hold high levels of personal data, mobile application development service providers need to create secure and safe applications. Guaranteeing the safety and security of personal data is one of the most attractive factors for specific applications. For instance, banking apps, password storing apps, and even regular eCommerce sites, often hold crucial passwords and information that can cause substantial damage if leaked. While iOS has a specific set of security guidelines, android and windows do not, and failing to provide security can cause misuse and manipulation, customer attrition, and significant monetary losses.

Mobile Development Services + Customer Segmentation

Understand how Infiniti Research helps companies strategically overcome these challenges by speaking to our experts.

Customer Segmentation Analysis: Why is it the best way forward?  

Customer segmentation analysis allows companies to identify, categorize, and analyze the most profitable and effective customer segments in the market. For mobile application development service providers, this directly translates into developing and launching highly efficient and popular mobile applications. Customer segmentation further allows mobile application development market players to overcome the market challenges by providing critical insights into their target customer segments, and customers’ needs and preferences. This further gives companies a competitive edge, and helps them gain a larger market share, and substantially enhance sales.

To further learn the importance and benefits of customer segmentation analysis in the mobile application development services market, request more information.

US telecom industry

Telecom Industry Risk Assessment: An Overview of Some of the Biggest Challenges and Ways to Overcome Them

Despite the ongoing convergence with other industries and a slight revenue uplift through innovative technological transformations, the telecom sector is still stalled in a low-growth mode.

To overcome major roadblocks to growth, telecom companies are embracing emerging technologies with the aim to lay increased focus on efficiency, agility, and customer-centricity in their services. However, this may not be enough to sustain growth in the long run. Amidst the growing uncertainties in the market such as the dynamic mix of growing Capex burdens, changing market structures, and regulatory and policy reforms, it is vital for telecom companies to rely on a telecom industry risk assessment before the leap to digital transformation. Infiniti’s telecom industry risk assessment experts suggest that unless companies in the telecom industry put customers at the forefront, they will struggle to succeed. Here are some of the biggest telecom industry risks that we have identified.

The step towards digitization presents both risks and rewards for telecom industry companies. But how do you ensure you make the right moves? Get in touch with an expert from Infiniti to know how our market intelligence solutions can help your business in agile decision-making.

telecom industry

Ineffective digital transformation and growth strategy

Our telecom industry risk assessment suggests that one of the biggest challenges faced by telecom operators is to generate growth from digital services. Developing innovative business models, seizing opportunities for inorganic growth, new service inclusions, and diversification through M&A and strategic alliances can help telecom sector companies to better capitalize on growth opportunities.

Rising Capex burden

Global telecom operators are undergoing a new wave of network investment. This ranges from 5G and low-power wide-area networks to gigabit fiber. However, the returns on this Capex is often uncertain because advanced technologies such as 5G are still in the early development stages and broadband as a utility tends to pose major threats to the premium pricing of fiber connectivity. In this scenario, making the right choices relating to infrastructure switch-off, spin-off, and sharing is increasingly important.

Changing regulatory framework

There is an increasing regulatory focus being given to aspects such as data protection. As a result, traditional burden on operators including wholesale pricing and interconnection are becoming more relaxed. On the flip side, other areas of regulations are in flux for telecom providers. Furthermore, government’s industrial policies are also creating new demands for companies in the telecom industry. Our telecom industry risk assessment experts are of the opinion that it is critical for operators to balance and navigate the changing policy landscape.

Inadequate workforce planning and design

Effective talent management is still not given a strategic priority in the telecom industry. Infiniti’s telecom industry risk assessment experts state that this could prove menacing for telecom industry players. Reshaping and reskilling the workforce capacity is important for telcos. To avoid such organizational silos, companies in the telecom industry must undertake a holistic approach to workforce design.

Lack of efficiency in portfolio management

Infiniti’s telecom industry risk assessment suggests that inadequate planning and management is one of the primary reasons why most telecom operators fail to achieve the synergies that they target to achieve from M&A agreements. As convergence and disruption remain to accelerate in the telecom industry, inorganic growth remains vital for companies in the sector. This calls for telecom providers to establish more flexible integration road maps and smarter management of their business portfolios.

How can Infiniti’s telecom industry risk assessment help?

The telecoms sector is currently at the heart of digital disruption and transformation. Given this current landscape, the key question that telecon industry companies need to address is whether they are embracing the right opportunities coming their way and focusing on the right risks that need to be overcome.

Our team of telecom industry experts can help you identify and prioritize your digital transformation and risk mitigation needs across:

  • Customer experience and loyalty
  • Service portfolio diversification
  • Renewal of legacy systems and operations
  • Regulatory and legal compliance requirements

In all of the above given strategies and more, Infiniti’s dedicated team of telecom industry analysts can help you develop the right long-term strategy and leverage the most out of digital disruption opportunities that come your way.

Request a free proposal for more insights on how we can help your business.

IPTV Service

Market Analysis for a Leading IPTV Service Provider

IPTV service refers to a TV service that is delivered via the internet over an IP-based network. The IPTV ecosystem includes the operators, middleware providers, set-top box vendors, and others. It makes use of a broadband internet connection to transmit TV signal; thereby, enabling efficient data transmission when compared with traditional broadcasting technologies. The increased penetration of Internet-based services is a key growth driver of the global IPTV service market. Other factors fueling the growth of IPTV service market include better internet infrastructure and video streaming services in developed economies.

The IPTV market is mainly driven by technology, with leading players offering high-end services to consumers like HD and ultra-HD IPTV. However, poor infrastructure and slow replacement are major challenges for IPTV service providers, making it difficult for them to penetrate in developing regions.

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The Business Challenge

The client– A leading IPTV service provider

Objective– To identify and assess the market needs more profitably. Also, implement the right strategies to reach potential customers.

The client, a leading IPTV service provider, wanted to devise strategies to reach the potential customers and appeal to their needs.The client wanted to leverage the use of Infiniti’s market analysis solution to better understand their penetration levels in the market space. The client also wanted a detailed report of the entry barriers, new opportunities, risks, and competition in the IPTV service market space.

Results– Devised effective strategies to evaluate current market trends and drive profitability. Also, identified future growth areas for the IPTV service provider by drawing conclusions on customer preferences and market opportunities.

IPTV Service

The market analysis experts at Infiniti carried out extensive research comprising of interviews and discussions with leading stakeholders across the IPTV service market space to help the client improve business efficiency. The experts at Infiniti further compiled information from a wide array of secondary sources such as paid industry databases, company presentations, and industry forums to help the client understand the competitive scenario.

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The Solution and the Business Impact:

Implementing a market analysis engagement helped the client identify and target potential customers based on demographics. This engagement also helped the IPTV service provider avoid significant losses, which could have otherwise affected their overall market share. The market analysis solution offered enabled the client to modify and renovated their existing products and services to give them a competitive edge. Moreover, this helped them in identifying a scalable approach to discover new market opportunities and assess market trends.

The Future:

The global telecommunication industry is undergoing a dramatic transformation. The emergence of internet protocol has brought about new encoding and transport mechanisms in the video streaming sector. Moreover, the ever-changing regulatory landscape, new technologies and delivery models, and the promise of ubiquitous broadband access have sparked new business opportunities among firms operating in the telecommunications industry. Therefore, those who carefully anticipate, access such opportunities, and address them proactively will be better positioned to succeed in this sophisticated market space.

Key trends in the IPTV service market:

Wireless IPTV service: With the growing preference for wireless services, IPTV service providers are now focusing on offering services that differentiate them from their competitors in the market. This service is characterized by ultra HD videos based on the Wi-Fi connection between an Internet modem and an Internet protocol television (IPTV) set-top box.

Growing focus on HD and UHD IPTV service: Transition to HD has been one of the most important media technology. IPTV service providers are increasingly focusing on offering HD and UHD IPTV service.

Cloud-based IPTV service: Cloud computing is the new infrastructure environment that delivers on the promise of supporting on-demand services flexibly by scheduling bandwidth, storage and compute resources.

Partnerships and acquisitions: IPTV service market is experiencing an increase in mergers and acquisitions. 

CONTACT US to learn more about our services and their importance for your business.

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