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Premium Pricing Study Helps a Global Manufacturing Company

To sustain in a competitive marketplace, pricing becomes a crucial element for any organization. Frequent fluctuations in prices forcapture products and services not only affects the return on investments but also affects the ability to target the ideal market. To deliver better returns on investment, a premium pricing strategy should be adopted to ensure that the price of a product is higher than that of similar products. Although the effect of pricing may dissuade some buyers, it ideally creates a perception that higher cost will bring in more revenue. Premium pricing helps companies fend off competitors in the marketplace, improve brand identity, and give their products an aspirational image. The market research experts at Infiniti offer actionable insights into the pricing and added value assessment of products to help businesses with better pricing of their products and services.

The Business Challenge

A major supplier of fluid systems was facing challenges understanding the customer’s perception on the perceived pricing and added value of its products globally. The client was facing challenges in understanding customer’s perceived price versus perceived value of its products as compared to its counterparts. Also, to gain better visibility into the product portfolio, the client wanted to understand the value proposition of its products, its competitors, key demand drivers, and competitive benchmarking of its products on non-price drivers.

Our Research Methodology

Infiniti’s industry experts carried out extensive primary research comprising interviews and discussions with leading market stakeholders and business executives. Our experts also carried out extensive survey programs comprising questionnaires, hosting and deployment, data analysis, and insight development.

Want to learn more about Infiniti’s research methodology?

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Our Solution Helped the Client

  • Identify the drivers that help in promoting added value solutions
  • Understand competitive benchmarking in terms of the competitors, quality, and service
  • Assess the key demand drivers based on the price, quality, service, relationships, and brand equity
  • Analyze unmet needs and pain points of the current and potential customers

Benefits of Our Integrated Approach

In a span of nine weeks, the client was able to identify the product lines under focus such as dry-break, TTE, refueling, DLA standard products, and DLA spares. Also, the client gained insights on the value proposition of their products, key demand drivers, and competitive benchmarking of their products.

A must-read competitive intelligence case study for strategy experts and decision makers looking to understand the premium pricing for products and value-added services.

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Market Assessment Study on Urology Devices

According to statistics, currently over 190 million patients are suffering from chronic renal failure and undergo renal dialysis around the world. Rising occurrence of chronic renal diseases, expanding geriatric population, rapid technological advances in the medical devices sector, and increased spending on healthcare in emerging economies are some of the key factors favoring market growth. Urology has been at the forefront of adopting novel medical technologies, such as minimally invasive surgery and robotic surgery, to improve patient outcomes. Although, demographics and the growing prevalence of age-related diseases appear to support continued, even substantial market gains, urology devices suppliers are reasonably concerned about the timing and magnitude of market recovery as competition intensifies for increasingly scarce health care funds. With years of experience in market research, the research experts at Infiniti offer strategic insights into the market landscape of medical devices used in urology, in terms of market size estimation, competitive landscape, and the market segment analysis.

The Business Challenge

A leading multinational developer and manufacturer of medical devices was facing challenges understanding the market for medical products/medical devices being used in procedures specific to urinary incontinence, urological disease, femoral hernia, incisional ventral hernia, inguinal hernia, and umbilical ventral hernia across the target regions.

Our Research Methodology

To derive strategic insights into the medical devices market, our research experts carried out extensive primary research comprising of interviews and discussions with key stakeholders and business executives. As a part of the secondary research, the experts also collated information from proprietary databases such as government reports, company publications, and industry forums.

Want to learn more about Infiniti’s research methodology?

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Our Solution Helped the Client

  • Gain insights into the market landscape in terms of key metrics for each disease, procedure, and product category
  • Develop a robust and defendable prototype market sizing model
  • Obtain qualitative and quantitative insights on the leading products and services used in urology procedures

Benefits of Our Integrated Approach

In a span of 14 weeks, the medical devices client gained a holistic view of the market landscape in terms of the procedures and disease type. The engagement also provided actionable market insights on specific medical devices used for a wide array of urology procedures.

Here are some of the key points appreciated by our clients

  • Dedicated Consumer Research Assessment Portal. A centralized platform for the collection, storing, processing, reporting, and dissemination of information with the specific purpose of assisting the decision-making process and developing actionable insights. This portal includes comprehensive information on quantitative and qualitative aspects on target markets, competitors and end-users.
  • Collaborative Learning. We leveraged the experience of our healthcare team and our technical capabilities to enable report-sharing and other collaborative features appreciated by client teams.
  • Database Access. Access to a patient database containing information about 60+ medical diseases and conditions, such as patients undergoing treatment, untreated patients, and patients with chronic conditions.
  • Interactive Dashboard. Using our portal based solution for healthcare professionals, we took a design-first approach to problem-solving and helped break through previously held assertions.
  • Value for Money. Infiniti’s dedicated client management team customizes reports to suit business requirements and offers the best insights for every dollar spent.

A must-read competitive intelligence case study for strategy experts and decision makers looking to understand the landscape for medical devices used in urology.

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Market Segmentation

Market Intelligence Study to Assess the Healthcare Market Access Landscape

Amid recent innovations and tightening budget constraints in the healthcare sector, most industries are relying on market access to increase the availability of the products to the patient population. Market access assists the right patients to get timely and seamless access to a medical device at an affordable price. It evaluates the implications of the newly introduced product in the market and helps in preparing a positive healthcare environment, thereby supporting the uptake of the products. It requires a comprehensive understanding of pricing and reimbursement mechanisms and requirements at national and regional levels.

In the healthcare sector, market access is primarily about packaging data in the right way, for the right customer, at the right time. With experience covering every stage of product discovery, development and commercialization, Infiniti is uniquely positioned to deliver customized market access solutions to dynamically explore and unlock the product’s market potential.

The Business Challenge

A global healthcare consulting company was facing challenges understanding the healthcare market access landscape in the Middle East, South East Asia, and African regions. The client wanted to identify key trends, potential drivers, and challenges to create an effective corporate strategy. The company also wanted to shortlist the key competitors and the potential stakeholders in the market.

Our Research Methodology

To create an evidence-based, relevant, and effective corporate strategy for the client, the industry experts at Infiniti carried out extensive primary research comprising of interviews and discussions with leading market stakeholders, business executives, consultants, researchers, analysts, and key opinion leaders. As a part of the secondary research, our experts collated information from proprietary databases such as company publications, relevant websites, and industry forums.

Want to learn more about Infiniti’s research methodology?

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Our Solution Helped the Client

  • Understand the current healthcare infrastructure and forecast over the next 5-10 years
  • Assess the size of the market
  • Identify potential clients in the market and tap relevant market access opportunities
  • Identify the key competitors and their service offerings in the market

Benefits of Our Integrated Approach

In just about 10 weeks, the client derived insights into the healthcare landscape in terms of the insurance, reimbursement, and access programs. The competitive intelligence study also brought into limelight the potential competitors including the local and international affiliates. Moreover, the client was able to tap potential market opportunities and make informed business decisions.

Here are some of the key points appreciated by our clients

  • Dedicated Consumer Research Assessment Portal. A centralized platform for the collection, storing, processing, reporting, and dissemination of information with the specific purpose of assisting the decision-making process and developing actionable insights. This portal includes comprehensive information on quantitative and qualitative aspects on target markets, competitors and end-users.
  • Collaborative Learning. We leveraged the experience of our healthcare team and our technical capabilities to enable report-sharing and other collaborative features appreciated by client teams.
  • Database Access. Access to a patient database containing information about 60+ medical diseases and conditions, such as patients undergoing treatment, untreated patients, and patients with chronic conditions.
  • Interactive Dashboard. Using our portal based solution for healthcare professionals, we took a design-first approach to problem-solving and helped break through previously held assertions.
  • Value for Money. Infiniti’s dedicated client management team customizes reports to suit business requirements and offers the best insights for every dollar spent.

A must-read market intelligence case study for strategy experts and decision makers looking to understand the market landscape for healthcare market access.

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Infiniti Research in the News: Baby Boomers Shaping Healthcare Technology Development

Infiniti Research is a leading market intelligence company with a global presence and provides smart solutions to address your business challenges. Our team of industry experts deliver high-quality support to help you maximize your presence in the global market. We study markets in more than 100 countries to help you analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.

Health TechZone mentions Infiniti Research in their May 11th article

 “America is greying, say many reports. The average age of an American is on the rise, and with the baby boomer generation about to retire in fairly large numbers, that’s going to bring a lot of change with it to the United States. One such change is already being seen in the field of healthcare technology development, and a new study from Infiniti Research shows just how much change is afoot.

One of the biggest changes will be a huge new demand for intensive care unit (ICU) and operating room systems, which is set to grow at a compound annual growth rate (CAGR) of 7 percent through 2020. With steadily growing numbers of baby boomers entering surgical suites for one reason or another, and more potential types of surgery available, the end result is a huge new demand for the materials to stock these operations. The growth of other markets connected to this, like Internet of Things (IoT) devices and devices that spark telehealth options, are likely also to see some—if not so pronounced—gain.

One excellent example saw Infiniti Research address market intelligence directly as a client in the operating room and ICU equipment field sought information on the overall market. Infiniti allowed that client to see the current market size and layout, as well as potential growth opportunities. The client then had access to several new potential markets, ultimately resulting in the number of ICU and operating room beds currently available in India.”

Health TechZone News: Baby Boomers Shaping Healthcare Technology Development

 Read our complete case study on analyzing the market opportunity for intensive care unit and operating rooms through a market intelligence study

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