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Market Intelligence Study on RFID Printers

Radio-Frequency Identification (RFID) employs electromagnetic fields to identify and track tags attached to objects. RFID devices serve the same purpose as a bar code or magnetic strip on back of a credit card, which helps in identifying and tracking goods and assets from the point of manufacture to the point of sale. Besides tracking objects, RFID is used across sectors such as healthcare, manufacturing, logistics, asset management, automotive, administration, security, and retail segments. In the healthcare sector, it helps in tagging medical devices and allows the doctors and other health professionals to accurately access medical data.

With the growing popularity of RFID technology, the demand for RFID smart printers is expected to surge at an exponential rate. Users are looking for printers that are easy to use, hold better storage capacity, and are available at affordable price range. Infiniti’s team of experienced market intelligence experts have an in-depth understanding of the RFID technology and provide valuable, strategic insights to the clients in terms of the market analysis, competitive assessment, and planned positioning.

The Business Challenge

A technology company based out of the US wanted to gain insights into the global RFID printer/encoder market in terms of the market landscape, key competitors, market positioning, and distribution channels. The client was facing challenges understanding the growth statistics for RFID printers and the future potential of the market. As a part of the market intelligence study, the client wanted to analyze the penetration level of RFID printers across the target regions.

Our Research Methodology

To explore the market opportunities, our team of experienced market intelligence experts carried out extensive primary research comprising of interviews and discussions with over 280 market stakeholders including business executives, RFID printer market experts, manufacturers, buyers, purchasers, consultants, analysts, researchers, and members of trade associations. Our analysts further collated information from all proprietary and public data sources such as ICT hardware industry reports, company publications, case studies, journals/magazines, and industry forums.

Want to learn more about Infiniti’s research methodology?


Our Solution Helped the Client:

  • Identify opportunities to tap potential markets
  • Map high probability/high impact market trends
  • Gained a detailed characterization of the current competitive landscape

Benefits of Our Integrated Approach

Within a span of ten weeks, our market intelligence team gained insight into the competitive landscape and the growth potential of the market. The market assessment study also highlighted the market scenario determining the scope for market entry across different low-penetrated regions. Moreover, the client saw clear benefits in terms of the possible differentiation strategies to compete in the market.

A must-read case study for strategy experts and decision makers looking to gain insights into the RFID printer landscape.


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Top-3 Wireless Trends that are Improving Operations in the Process Industry

Proponents in the process industry are constantly striving to design and execute large units and processing plants that usually sport harsh work conditions on the production floor. This promotes the adoption of automation and innovative technologies in this sector.  As industrial environments are regarded as harsh and extreme, the demand for industrial communication devices that can withstand such conditions and function flawlessly is on the rise. Technologies include ethernet, fieldbus, and wireless, of which the latter has emerged as the most popular option with regards to industrial operations.

Industrial Wireless technology is widely deployed in process industries to connect their sub-processes, systems, equipment, automated technologies, and generate a seamless flow of operational data. Wired technology resolves the need for mobile solutions and remote networking that can seamlessly be provided through easily deployable wireless platforms.

Wireless connectivity in industrial operations is an emerging trend backed by several sub-categorized individual technology innovations and techniques. These technology driven trends, such as Bluetooth 5, wearable devices, and evolution of cloud-based technologies are set to drive the growth in this industry.

1) Compatibility of Bluetooth 5 and IoT

The range, speed, and broadcast messaging capacity propounded to support reliable connections, as part of the wider umbrella of IoT (Internet of Things) for industrial automation, will significantly increase with the launch of Bluetooth 5.  This device-to-device communication technology will offer location-based services, higher speed for transferring data to optimize responsiveness and enhance the capacity of wireless data broadcasts to facilitate an easy and seamless IoT experience for the end-user.

2) Wearable connected devices on the production floor

Currently, wearable devices are widely adopted across a whole spectrum of industries. However, in due time, this technology will increasingly be adopted in the process industry as well.  Wearable connected devices offer a plethora of advantages, including the minimizing of process timelines and achieving operational efficiency. These devices also allow access to such features as barcode scanning, cloud data recovery, voice commands and augmented reality (AR).

3) Evolution of cloud-based technologies

The major driver that encourages the end-users to adopt wireless devices is the convergence of wireless technologies (IoT, data analytics, etc.) and cloud computing. In recent times, cloud based technologies have emerged as a database-driven tool for effective business decision making and assist in deriving meaningful information out of unstructured data.

Keeping up with the innovation is key to sustained profitability

These emerging trends will have a great impact on the growth of the wireless industry, by way of its application in the process industries. Anyone involved in either of these disciplines must keep a track of the latest innovative and disruptive technologies to gain an edge over the competition. And, there are a plentiful of that graduating from popular imagination to common usage, all the time.

Infiniti Research can help you keep pace with the innovations and draw meaningful insights from the layers of data, that can then be melded into actionable strategies. Talk to us about your next project.   

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