industrial equipment market, industrial equipment industry

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Market Segmentation Helps an Industrial Equipment Manufacturer Streamline Marketing Efforts and Target New Consumers

In a slow-growth environment such as this, productivity gains are paramount. This could be a boon for industrial equipment manufacturers. Industrial equipment manufacturers can best serve their customers by designing equipment and tools that improve the efficiency, performance, and costs of factories and other capital projects.

The industrial equipment industry consists of establishments engaged in the production of essential power and hand tools, small-scale machinery, and other industrial components. The industrial equipment industry includes power polishing and metal-working machines, saws, drills, springs, valves, nuts, bolts, screws, pneumatic hoses and other necessary industrial equipment. Driven by the advent of new technologies, the manufacturing industry has undergone an enormous transformation and is witnessing unprecedented demand from niche and emerging market segments. The growth of industrial equipment is also fueled by the recovery in the automobile and heavy-machinery segments.

Although the industrial equipment manufacturing sector is witnessing promising growth, several factors are expected to influence the growth prospects in the coming years. They include:

  • Sustaining technological and business viability: Industrial equipment manufacturers face the need to segment customers, identify their need and wants and invest heavily in technology development and commercialization. They must create a win-win environment to reduce risks and improve the overall efficiency of the industry.
  • Need for both research and people: Firms across the industrial equipment space need a continuous flow of technical innovation and constant training of people to gain a stronger foothold in the market and segment their customers accordingly.

These factors are compelling industrial equipment manufacturers to leverage the use of market segmentation solutions. Market segmentation solutions help firms overcome the factors influencing the growth, take advantage of the new prospects, and reduce costs. These solutions also assist companies in profiling the needs and want of the customers and develop the offerings accordingly.

IR_BrochureFurthermore, Infiniti’s market segmentation solutions help industrial equipment manufactures classify the market segments in terms of the distribution, lifestyle, and geography.

The Business Challenge

  • The client: A leading industrial equipment
  • Area of engagement: Market segmentation

The client, a renowned manufacturer of industrial equipment, was facing concerns profiling the customer segments and allocate their resources accordingly. As a result, the client wanted to profile the best customer segments and accordingly allocate resources to these pre-determined segments. Additionally, to reduce the risk of ineffective marketing campaigns, they wanted to classify the customer demand for products and services and efficiently target the audiences while being cost-effective.

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The Journey

To help the client measure the market size, the market segmentation experts at Infiniti carried out extensive interviews and discussions with prominent stakeholders within the industrial equipment manufacturing space. Furthermore, to identify potential market segments and target specific customer groups, the experts also collated information from a wide array of secondary sources such as paid industry databases, company presentations, and industry forums.

The Solution Offered and the Business Impact

With the help of Infiniti’s market segmentation engagement, the industrial equipment manufacturer was able to increase their focus on devising a marketing mix that can go on par with the expectations of the customers. The client also defined the markets into subsegments and profiled the potential customers based on similar needs, wants, and demand characteristics. The market segmentation engagement offered personalized marketing campaigns to target best customers while being cost-effective. The client also sought ways to supply the needs and better allocate resources to meet customer requirements across the market space.

The Future

Technology, especially information technology (IT), is transforming the entire industrial equipment industry and leading to unconventional growth. Digitizing the manufacturing, engineering, and supply network are vital as most supply chains today are no longer fit to contest in a digital world. Additionally, firms must start managing the supply network as a digital ecosystem to equip the organization for enabling quick movement into new geographies, growth, support for new value delivery approaches and creation of innovative product and service offerings.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the industrial equipment industry


Infiniti’s Market Segmentation Helps a Leading Industrial Equipment Manufacturer Personalize their Marketing Campaigns to Target Potential Customers

Despite the recent Brexit concerns and political uncertainties, the global manufacturing space is moving towards digitization to create new operating models and improve their targeted investments. Also, with the recovery in the oil prices, the industrial manufacturing space is designing tools and equipment to improve the efficiency, costs, and performance of the factories. To sustain themselves in this competitive space, it becomes vital for leading business organizations to develop technology platforms that can help them in meeting the customers’ expectations. With a considerable number of manufacturing industries, China and the US are expected to hold the majority of shares in the global manufacturing sector. Although the manufacturing space is witnessing promising growth owing to the relentless growth of technology, several factors will influence the growth of industrial equipment space. 

The Business Challenge

  • The Client: A leading industrial equipment manufacturer
  • Size: >$ 60 million in revenue
  • Area of Engagement: Market segmentation

A renowned industrial equipment manufacturer with offices spread globally wanted to characterize the market into groups and segments and personalize their marketing campaigns to target potential customers individually. The client wanted to profile the potential customer segments and efficiently allocate their time, money, and other resources in a cost-effective manner. In addition, with the help of a market segmentation strategy, the client wanted to seek ways to segment the customers based on their needs, wants, and demands and design a marketing mix that precisely matches their expectations. The primary concern for the industrial equipment manufacturer was to eliminate the bottlenecks and generate better returns on their marketing campaigns.

Copy of Copy of banner IR (1)

Our Approach

To profile the profitable segments and deliver personalized offerings to the customers, the market segmentation experts at Infiniti carried out extensive research. The research methodology comprised of interviews and discussions with prominent stakeholders in the industrial equipment manufacturing space. Furthermore, to design a marketing mix to comply with the regulations, the experts also compiled information from secondary sources such as trade shows, company presentations, and government regulatory bodies.

Business Impact

The market segmentation solution offered by Infiniti helped the client determine the market trends and segment the market based on variables such as geography, demography, and psychographics. The solution also sought ways to divide the market into sub-segments with a similar taste, demand, and preference. Moreover, the solution also brought into limelight the priorities from the end-user segments and accordingly refined their marketing models to meet the growing demands.

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Market assessment helps a leading heavy excavator manufacturer understand their market scenario

For most businesses, market assessment plays a pivotal role in understanding the end-user, their attitudes, habits, and practices to effectively position their products in the market. Moreover, market assessment helps organizations answer strategic questions about the levels of investment in the business and the profitable growth areas. In the construction equipment space, a detailed market assessment helps businesses identify the target market and determine unique sales proposition. Furthermore, through a robust market assessment study, leading businesses can make informed data-driven product development decisions.IR_Brochure

To determine the market attractiveness and enhance their product offerings, leading manufacturers in the construction are approaching organizations like Infiniti research. Infiniti’s market assessment solution helps the client effectively determine the market’s competitiveness and target the niche segment to identify the potential market gap. Organizations can further size up the challenges and opportunities and reform their existing sales architecture to go on par with the future buying patterns in the heavy excavator space.

The Business Challenge

The construction equipment sector is witnessing steady growth with a considerable number of equipment providers offering a wide array of products. However, a renowned heavy excavator manufacturer was facing a predicament understanding their market effectiveness in terms of the potential competitors, their offerings, and product positioning. The client further wanted to expand into a new market segment and refine the relationship with their existing customer base. Furthermore, the client wanted to understand the market dynamics and effectively allocate resources to retain their foothold in the market.

IR- heavy excavator

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Our Approach

To identify the relevant customer segment and devise new marketing strategies, the client approached Infiniti’s market assessment experts. Infiniti’s market assessment experts carried out a blended approach comprising interviews and discussions with leading stakeholders such as KOLs, industry experts, product users, and procurement experts in the construction sector. Similarly, the market assessment experts at Infiniti created a dashboard to compile information from different proprietary sources such as paid industry databases, industry forums, company presentations, and newsletters.

Market Assessment Solution Benefits:

  • Gained a detailed characterization of the market in terms of the product lines
  • Gained a comprehensive analysis of the consumer’s purchasing habits, usage, and overall awareness of the product
  • Identified the key competitors and their performance in the market
  • Analyzed the market landscape in terms of SWOT analysis and identified the barriers to entry
  • Assessed the needs, expectations, and standards of the customers and devised an effective go-to-market strategy

Benefits of Our Integrated Approach

With the help of this market assessment study, the client was able to identify the overall market potential, the extent of competition, and assess unmet customer needs. Furthermore, the client was able to gain accurate and actionable data and improve the products and services. Also, the client was able to take necessary adjustments in their marketing and product development approach.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the construction equipment space.


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Industrial Equipment Manufacturer Leverages Market Intelligence to Improve Customer Retention Capability

With the advent of new technologies, the manufacturing industry has undergone a robust transformation. The market for industrial equipment manufacturing is witnessing an unprecedented demand from emerging and niche market segments. Moreover, with the robust shift toward a consumer-centric environment, players in the manufacturing space have started relying heavily on market intelligence studies. Market intelligence helps industrial equipment manufacturers  to understand customers and gain insights on their preferences. Also, businesses can gain insights on the regulations, technologies, competitors, supply chains, and customers prevailing in the industrial equipment manufacturing space. Through a robust market intelligence study, industries can further examine and analyze the opportunities and effectively implement strategic business decisions. In addition, market intelligence relies on customer buying behavior in order to promote the marketing, sales, pricing, and competitor activity.

Infiniti’s market intelligence study assists the client to develop detailed customer segmentation based on customer value and identify the potential customer segments. In addition, market intelligence solutions also help the client predict the sales and marketing strategies to improve business performance. Also, Infiniti’s market intelligence experts assist the client to identify the competitors and create essential sales and marketing strategies to retain the customers.

The Business ChallengeIR_Brochure

Our client, a leading industrial equipment manufacturer with little knowledge of expansion, wanted to assess different market segments and improve customer retention. The client needed a robust understanding of the size of the market and the competitors in the industrial equipment manufacturer space. The primary objective of the engagement was to understand the customers, their preferences, and improve customer retention. The client also wanted to identify the niche market segments and enhance their offerings in the industrial equipment manufacturing space.

Our Approach

With a combination of secondary and primary research comprising of interviews with distributors, manufacturers, and competitors in the industrial equipment manufacturing space, Infiniti’s market intelligence experts delivered a detailed understanding of the market. Infiniti’s market intelligence experts were also able to size and segment the market in terms of the competitors, distribution channel, and industry. Also, our experts collated data to identify the growth drivers and key market trends.

Industrial equipment manufacturer

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Market Intelligence Solutions benefits:

  • Develop customer segmentation based on customer value, customer buying behavior, competitive activity
  • Develop robust sales and marketing strategies to enhance business performance
  • Understand the customers and effectively retain customers
  • Produce optimum predictive upsell and devise effective retention strategies that maximize sales, value, and sales resource
  • Implement state-of-the-art machine learning to identify the key strategies that will unlock potential market opportunities

Benefits of Our Integrated Approach

Infiniti’s investigation helped the client identify the competitors and devise effective customer retention strategies. The client was further able to create a roadmap to approach potential markets and plan its operation across various markets. The client was further able to target niche markets and position their products effectively.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the manufacturing space.

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Financial risk analysis

Manufacturing Industry and its Outlook – Vision 2020

The manufacturing industry is still one of the largest contributors to the world economy despite the phenomenal growth of the services sector. Even though the manufacturing industry is nearing its saturation point, the industry hasn’t stopped growing and innovating. Several innovations such as automation, robotics, lean manufacturing, analytics, and outsourcing have been driving the growth of this sector. Furthermore, manufacturing industries are also looking at new avenues, product innovations, and strategic changes to remain competitive.

Developing nations largely depend on the manufacturing industry to boost their GDP. Here are some of the innovations and trends in the manufacturing industry which will define its future:

Manufacturing Industry and its Outlook – Vision 2020

Breakthrough in Material Science

Manufacturers are looking at material sciences to create products that are far superior to the existing ones. Materials such as graphene, carbon fibre, nanofibers, carbon nanotubes, and vantablack have extreme physical properties, which help in the production of futuristic products. Carbon fibres are increasingly used in the aerospace industry because of its exceedingly high strength to weight ratio. The exorbitant cost of such materials has hindered its application for mass production. However, these materials will eventually find its way inside consumer applications with the advent of newer materials and economies of scale in the existing ones.

Learn how we help manufacturing companies formulate robust go-to-market strategies

Brochure CTAPersonalization and Customization

For long, manufacturers have been emphasizing on reducing the cost using large scale production, resulting in fewer product choices to the customers. But the needs and wants of the customers have been growing to the point that they demand personalization and customization. Digital technologies have made it possible to scale up the level of personalization and customization and keep the costs low. Intelligent use of technologies such as 3D printers has also driven the level of customization along with smart product modifications like IKEA. The line between consumers and creators is blurring due to the advent of DIY platforms, product collaboration programs, crowd funding and ideation platform.

Smart Products

Modern products are increasingly capable of operating tasks and analyzing information with little human inputs. For most, smart products like smartphone, smartwatch, fitness trackers have been an everyday part of life. With the use of multiple sensors, connectivity, and electronics, previously analog tasks and processes could be simplified. Manufacturers have realized the potential of smart products and see it not only as a product but as a platform to create an ecosystem which allows for customization. This platform allows for a lucrative aftermarket which provides additional revenue streams through add-ons.

Big Data Analytics and Automation

Industrial control systems have been generating a vast amount of data for a long time which wasn’t put to best use. With the dramatic increase in computing power, rise of the Internet of Things (IoT), and advancement in machine learning algorithms, manufacturers can now analyze an enormous amount of data to enhance operations, resolve operational issues, improve production efficiency, and reduce wastages. The manufacturing industry is depending on big data analytics to enable automation. In a manufacturing plant, data collected from multiple sensors and control systems can be automatically fed to execute the production process.

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Metal Fabrication

Industrial and Manufacturing Opportunities in Emerging Markets: A Market Expansion Strategy

The industrial and manufacturing industries are the focal point around which other industries function, and it is growing exponentially owing to increasing competition and technological advancements. Moreover, companies in the industrial and manufacturing sector are tapping the opportunities in emerging markets as these economies provide a wide scope for development, expansion, and overalla2 growth. Manufacturing remains a key driver across both economies, but the latter offers profitable expansion opportunities to global industrial and manufacturing firms. The growth opportunities in emerging markets like Asia can be attributed to factors such as the increase in infrastructural spend, surge in customer demands, and development of agriculture and mining sectors among others. By leveraging market intelligence, manufacturing firms can gain in-depth market and customer insights, collaborate with local businesses, garner government support and devise effective market entry strategies for new markets.

For successfully entering niche markets, stakeholders must develop effective market expansion strategies, understand the competitor landscape, and gain a comprehensive view of the current market scenario. The business development executives can leverage market intelligence and business analytics to gain detailed insights and identify growth opportunities. However, organizations undermine the potential of emerging markets and overlook the development opportunities it offers.  Why is it essential to expand in emerging markets, you ask? Here’s why.

Why is New Market Expansion Essential?

Industrial and manufacturing firms often face several challenges in existing and domestic markets. The markets where companies currently operate in are troubled with uncertainties such as increasing competitive pressure, uncertain political scenarios, and risingRequest free proposal operational costs. The growing competitive pressure often leads to price wars between companies, increased investment to create product differentiation in the market and comply with the stringent regulatory environment, ultimately leading to reduced operating profits and negatively impacting the organization’s bottom line. The increasing political instability such as the recent BREXIT resulted in a high-risk environment for investment opportunities across the globe. Thus, to remain ahead in the market and expand their share of wallet, industrial and manufacturing firms have been compelled to devise new market entry strategies and create profitable expansion strategies to increase their global footprint.

Key Emerging Markets in Asia – China and India

The shift in market dynamics has created a new phase of value creation in terms of demographics, geography, regulatory compliance, and technology. These shifts have coerced companies to embrace change, leverage the growth opportunities in niche markets through new offerings and modern business operating models to achieve sustained value creation. Emerging markets such as China and India hold vast growth opportunities for industrial and manufacturing companies. Why are China and India the promising markets, you ask? Here’s why.

  • China has one of the largest domestic market, both in terms of production and consumption. The production and manufacturing bases in China enjoy high productivity at a significantly lower cost, a resultant of its superior manufacturing capacity, large supplier base, increase in adoption of automation technology, and a robust supply chain infrastructure


  • Emerging as the new manufacturing hub in Southeast Asia region, India, with its large consumer base, is an untapped market for producers. The country has a large pool of skilled workers and several schemes to develop a multi-modal infrastructure. The government initiatives such as Make in India encourages the country’s manufacturing sector to develop and presents new growth opportunities for manufacturers and industrialists

IndiaApart from these, countries like Singapore, Thailand, Malaysia, Indonesia, Philippines, and Vietnam are among others emerging as a low-cost manufacturing hub in Southeast Asia. The key industries that are expected to grow by leaps and bounds are apparel, footwear, electronics, automobile, machinery, aerospace, pharma, petroleum, textile, agribusiness, and food and beverages among others. In the year 2015, a leading automobile manufacturer announced an investment of more than US $ 150 million to increase its production capacity to cater to the growth in demand.

Market Expansion Strategies for Industrial and Manufacturing Firms

Industrial and manufacturing firms often face a dilemma while understanding the market dynamics and developing an effective strategy for market expansion or market entry. Companies often venture into the unknown without the necessary market intelligence, i.e. without Request free proposalgaining an in-depth knowledge of the market dynamics and the customer demands and needs. For industrial and manufacturing firms, to enter or expand in a new market, they can either grow by developing their manufacturing capacity or by building a robust sales force or distribution network in the region. The various approaches for market entry can either be a greenfield or brownfield expansion, which can be based on market intelligence obtained through a thorough market research of the target region or market.

Market expansion strategies

Industrial and manufacturing firms rely on their internal sources for market insights and industry trends. The organizations internal sources mainly comprise of sales or marketing teams, CI teams, industry bodies and associations, desk research, and other internal sources. However, there are several drawbacks of data obtained through internal sources as they might be incomplete or inaccurate, the assumptions can be difficult to validate, and the unstructured data can lead to vague or incorrect results. Similarly, organizations also rely on external syndicated sources that use generic models and conduct limited primary research that lack industry focused insights and often dwell on limited first-hand information.

The Infiniti Advantage

Our team of senior analysts believe that the current market is inundated with uncertainties across the globe, therefore making it crucial for industrial and manufacturing firms to adopt a market expansion or entry strategy. In doing so, the firms will require market intelligence and customer insights along with significant time and resources to ensure complete success. Infiniti Research provides expert advisory and strategic research services to organizations that help them make informed business decisions. The custom market research solutions by Infiniti Research follow a four-step process to ensure quality actionable insights to support strategic decision making, which are as follows:

Infiniti AdvantageOur team of expert analysts provide actionable insights to industrial and manufacturing firms, which enable them to leverage our unrivaled expertise in research and business intelligence services to drive growth opportunities and successfully improve the return on investment (ROI) in various emerging markets such as APAC and MENA among several others.

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Heavy Machinery Client Leverages Market Analysis to Identify Potential Opportunities

In recent years, the adoption of excavators and wheel loaders has been increasing with the parallel increase in construction activities. These machines account for a significant percentage of the construction equipment market globally. Excavators find their application in below ground and surface level operations; whereas, wheel loaders find extensive use in construction projects, owing to their small size and versatility. The rising adoption of earth moving equipment can be attributed to the advances in technology, increasing demand for better infrastructure facilities, and expanding urban population.capture

Although earthmoving machines are witnessing an augmented adoption among various end users, the market is subjected to several challenges. High initial investment costs, the high cost of research and development, and stringent emission norms are some of the factors, which may hamper the market’s growth. With years of expertise in carrying out extensive research, Infiniti’s market analysis team offers strategic insights into the market landscape in terms of the pricing trends, competitors, and product portfolio.

The Business Challenge

A prominent South Asian conglomerate was facing challenges understanding the accurate pricing information of the select set of models across the US and Europe. The client wanted Infiniti to carry out a comprehensive market analysis on pricing and customer intelligence for specific competitors operating in the excavator and wheel loader segment in Europe so that they could identify potential investment opportunities.

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Our Research Methodology

To gain an in-depth understanding of the market’s landscape, Infiniti’s market analysis experts carried out a blended research approach comprising of email or phone based invites, reminders and conducting telephone, followed by data analysis and insight development. Moreover, the market analysis experts also conducted a combination of dealer interviews and customer surveys to offer a holistic overview of the market space across the target region.

Our Solution Helped the Client

  • Identify the purchase considerations of different brands
  • Obtain pricing and customer intelligence insights for specific competitors
  • Analyze the retail price trends and customer preference for the segment under focus
  • Understand the current price, terms and conditions, discount schemes, and financing options for excavators and wheel loaders

Benefits of Our Integrated Approach

In a span of four weeks, the client was able to assess the excavators and wheel loaders market in terms of key buying factors and ranking of attributes. The market analysis engagement also brought into limelight the key influencers and purchase decision makers in the market and also analyzed the influence of advertisements and promotions on the potential growth prospects of the market.

A must-read market analysis case study for strategy experts and decision makers looking to assess the market landscape for excavators and wheel loaders.


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Market Analysis and Sourcing Intelligence Helps an Industrial Equipment Manufacturing Company

Steel, as an alloy, finds extensive applications across various industries. Owing to properties such as toughness, resistance to wear, durability, and recyclability, steel is widely used in the cutting tools segment. However, with the extensive use of steel across end-user segments, manufacturers are gradually shifting to the use of compounds that promise robust strength and versatility. Carbide owing to its vulnerability to extreme heating conditions is preferred as an alternative to steel across various industrial applications.

Although carbide tools are more expensive than premium steel tools, they prove to be highly durable in the long run. Moreover, carbide is preferred over steel as the compound delivers better surface finish when cutting. While carbide is mainly employed in large-scale industries that focus on quality, steel is the preferred alloy in industries that look for cost-effective and seamless operations. Infiniti’s experienced market intelligence experts provide the client with a holistic overview of the market and competitive landscape of the steel and carbide industry to help make strategic business decisions.

The Business Challenge

An industrial equipment manufacturer based out of Sweden was facing challenges understanding the market landscape for steel and carbide in terms of the competitors, the key customers, and suppliers and distributors. Through this market intelligence study, the client wanted to identify the cost drivers and the risk elements associated with the market for the target regions.

Our Research Methodology

To gain strategic insights into the competitive landscape, our market intelligence experts at Infiniti carried out in-depth interviews and discussions with leading industrial experts such as business executives, analysts, and members of trade association. Our data collection methodology also compiled information from proprietary resources including company publications, case studies, and industry forums.

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Our Solution Helped the Client

  • Identify the key suppliers of steel and carbide materials in the target regions
  • Assess the market opportunities and increase offerings in the market
  • Identify the potential competitors and devise new marketing strategies
  • Benchmarking sourcing strategies that help in driving bottom-line savings
  • Identify the cost drivers and risk elements for specific regions

Benefits of Our Integrated Approach

After a detailed analysis of the market landscape, the client gained strategic insights on the potential opportunities in the market. Our solutions helped the client understand the market dynamics, assess trade channels, and supplier landscape in the steel and carbide industry. Moreover, an in-depth analysis of the competitors also enabled the clients to make informed decisions.

A must-read case study for strategy experts and decision makers looking to gain strategic insights into the manufacturing segment.


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What You Should Look Forward to in the Manufacturing Industry through 2017?

Manufacturing industry is the pivot around which all the other industries function. Basically, it involves the manufacturing of goods and processing of raw materials in order to create new commodities or adding value to existing ones. This value-added product or rather intermediate goods can either be used as an input in some other industry or serves as a finished product for the ultimate target- the consumer. With the increase in consumer demands and changing preferences, the manufacturing industry is expected to be nimble and light-footed to be able to respond to these changing trends.

This robust and dynamic industry is growing at a much faster pace owing to the technological advancements and rising global competition. Manufacturing companies are evolving not only in terms of process efficiencies but also shifting to software driven production systems, which is a far cry from the traditional approach and practices. As a result of this, the manufacturing processes have undergone major changes right from identifying the customer needs to new product development, innovation and design, and research and development. But what else can we look forward to in the future?

Here are a few trends that will bring a wave of change in the manufacturing world, read on.

The Virtual to Real Manufacturing Era – 3D is the Way to Go!

Speaking of transitions, modern day industrial employees no longer carry a drill or hammer to work, instead they prefer tagging along their personal digital assistants (PDAs). This enables them to create, design and manufacture goods that are tailor-made and that fit the wants and needs of the consumer through various techniques such as 3D printing, which is an additive manufacturing process that creates a physical object from a digital design by adding material layer-by-layer. So far, its application was limited to developing prototypes, but now manufacturing companies are looking forward to its full-fledged application in the industrial process. This will add to the productivity, efficiency and innovation and thereby creating value and resulting in growth of the industrial market.

Market Intelligence and Manufacturing Sector

Forecasting demand and then determining and planning the level of production and supply is the best way for the production department to avoid over-stocking and stock-out issues. It also helps in identifying demand-supply patterns in order to streamline the process and thereby making it efficient. Utilizing market insights and predictive analytics will not only enhance their decision-making skills but also help the organizations to identify newer avenues and potential markets for expansion. In their constant urge to become market disruptors, organizations are increasingly turning to analytics and big data to create sustainable competitive advantage.

Manufacturing the Infiniti Advantage

Innovation and technological advancements go hand-in-hand when it comes to the manufacturing industry. It is obvious that whether or not these organizations acclimatize themselves to these changes, they just cannot ignore its multifarious benefits and the gradual shift in the industry’s best practices. Hence, the future looks bright for the manufacturing sector driven by expert insights and data, worldwide. Infiniti helps solve strategy related challenges by providing real-time insights through time-tested technologies. With a team of 500 plus experienced analysts who are expert at deriving insights that will have a direct effect on your bottom-line.

Infiniti Research is the right place for all the market and customer insight needs. Talk to Us.
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Market Assessment Study Helps a Leading Manufacturer Devise Effective Market Entry Strategies for CNC Metal Cutting Solutions

Machine tools used for the cutting of metals are indispensable in metalworking. While some machines such as horizontal lathes have existed in one form or another since ancient times, computer-numerical-controlled (CNC) metal cutting machines are more recent. Powered by electric motors, metal cutting machine tools are used for one of many cutting processes including turning, milling, grinding, boring, and more to achieve the desired cut on the metal workpiece. Globally, the metal cutting machine market is anticipated to witness considerable growth due to rapid industrialization and expansion of manufacturing sectors in developing countries such as India and China.

Metal cutting tools have varied forms, including plasma cutters, fiber cutters, and laser cutting devices. Among the different forms of metal cutting tools, plasma cutting equipment is majorly used for the fabrication and welding of metals as they ensure precise and accurate results compared to other product forms. a2Moreover, laser-based metal-cutting machines are also gaining immense importance as they offer a high degree of precision compared to conventional plasma cutting equipment and is expected to have a positive impact on the industry. Laser cutting is a technology that uses CO2 lasers and fibers to cut materials. These machines can cut a broad spectrum of materials ranging from steel to plastic with absolute precision. It is an indispensable manufacturing tool vital to several industries including machine tool industry, automotive industry, consumer electronics, and other manufacturing industries for manufacturing components with complex geometry. Over the past decades, the laser cutting industry has undergone significant improvements in quality and thickness of cutting material, power, and efficiency. This has subsequently resulted in the development of laser cutting machines with higher cutting speed and the ability to cut thin and thick metals on the same equipment.

With the strong growth of the automobile manufacturing industry in countries like China, Mexico, and Indonesia, the application of metal cutting machines is also expected to surge. Moreover, the increasing awareness towards the usage of metal cutting equipment with reduced lead time due to the increased importance of preventive maintenance in the manufacturing sector is also expected to increase the R&D expenditure among the key market players. Additionally, with the growing preference for automated metal cutting machines with PLC systems across various industries, the demand for such equipment is anticipated to surge in the near future.

The Business Challenge

To obtain strategic insights and understand the market potential, competitive landscape, and customer characteristics, the client – a leading manufacturer and supplier of machine tools – approached Infiniti to engage in a market assessment study, which would help them understand the future market space specific to the CNC metal cutting solutions market in the target region. The scope of this market assessment engagement was to offer actionable insights to help the client gain a detailed understanding of the size of the market, volume of the machinery imported and exported, and identify the major customer segments in terms of the volume of their business and investment.

The primary objective of this market assessment study was to provide a comprehensive analysis of the competitive landscape by identifying the leading brands in each country under capturefocus. Additionally, the market assessment engagement also helped the client get a better understanding of the distribution organization, volume of business, financial performance, and service pricing levels of the identified brands across the target region.

An exclusive market assessment team with prior experience in handling such project was assigned to this project to track the recent developments and innovations in the market through journals and white papers. Moreover, the industry experts also reached out to key stakeholders, including channel partners, business executives, dealers, traders, and suppliers to understand their views on the market.

Why Infiniti Research is the preferred partner for more than 55 Fortune 500 Companies

Infiniti Preferred Partner Graphic Edited

Market Assessment Solutions Offered and Impact

A dedicated market assessment team with extensive experience in meeting the various information needs of leading global companies was assigned to this engagement to help clients understand the overall market, competitors’ business structure, and buying behavior of the end users. To address the clients’ business requirements,Capture2 Infiniti’s research specialists followed a blended approach consisting of primary and secondary research followed by analysis and insight development for the proposed study. This was followed by data validation, cleaning, and structuring to offer valuable insights on the market’s growth prospects in Africa.

The market assessment experts also carried out a secondary research for building initial hypotheses, designing the analytical framework, and identifying market stakeholders for primary research. A scrupulous secondary research was also carried out to obtain, organize, and analyze relevant published information from an extensive array of market research reports, magazines and publications, white papers, annual reports, websites of competitors, company publications, case studies, news aggregators, and industry forums. Moreover, to access relevant information regarding the CNC solutions and metal cutting tools market in Africa, our experts conducted interviews and engaged in discussions with business executives, metal cutting solution experts, product managers, manufacturers, members of trade associations, and stakeholders from the metal cutting market.

By the end of the sixth week, the client – a globally recognized machine tool builder – was able to gain an in-depth understanding of the market across the target region. The client derived numerous benefits in terms of understanding the customer segments, market size, and the competitive landscape of the CNC metal cutting solutions market across Africa.

Benefits of Our Integrated Approach

In a short time frame of six weeks, the client saw clear benefits from this engagement. The client not only gained a holistic overview of the current market size, customer segments, and leading brands in the each country under focus but also got a clear understanding of the market potential of the CNC metal cutting solutions market. Additionally, with a better understanding of the focus segments and scope of R&D in the market, the client benefitted in terms of ROI.

Here are some of the key points appreciated by our clients:

  • Dedicated Market Assessment Portal. A centralized platform for the collection, storing, processing, reporting, and dissemination of information with the specific purpose of assisting the decision-making process and developing actionable insights. This market assessment portal includes comprehensive information on quantitative and qualitative aspects on target markets, competitors and end-users.
  • Collaborative learning. We leveraged the experience of our healthcare team and our technical capabilities to enable report-sharing and other collaborative features appreciated by client teams.
  • Database Access. Access to a patient database containing information about 60+ medical diseases and conditions, such as patients undergoing treatment, untreated patients, and patients with chronic conditions.
  • Interactive Dashboard. Using our market assessment portal, we took a design-first approach to problem-solving and helped break through previously held assertions.
  • Value for Money. Infiniti’s dedicated market assessment team customizes reports to suit business requirements and offers the best insights for every dollar spent.


A must-read market assessment study for strategy experts and decision makers looking to develop effective market entry strategies for CNC metal cutting solutions market.

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