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Integrated Security Services Market Intelligence Assessment – A Case Study by Infiniti Research

Players in the ICT industry face major challenges in transforming their services to meet the digital aspirations of the global population. Click To Tweet

The growing adoption of cloud-based infrastructures along with the introduction of business governance regimes like general data protection regulation (GDPR) makes it difficult to develop ICT models that are both cohesive and compliant. This is especially true for large enterprises that use a mix of legacy and modern applications and infrastructure. However, effective solution management is key to ensuring systems stay cost-effective and meet business needs.

Moreover, as we shift toward the use of Industry 4.0, factors such as virtual reality, AI, advancements in robotics, machine learning, and cloud computing will play a significant role in the way the ICT industry functions.

The Business Challenge

  • The client: A leading integrated security service provider

To understand the market potential for introducing their patented set of security solutions, a leading player in the ICT industry approached Infiniti to help them conduct a market intelligence assessment. The integrated security service provider was looking at developing precise strategies to position and pitch their security solutions to establish themselves in a new market. With the help of market intelligence, the security service provider wanted to understand the market size, newer segments, and their potential to attract investors.

How Market Intelligence Help Players in the ICT industry?

“A market intelligence assessment deals with the identification, collection, and analyses of external market data collected by industry experts about a specific segment.”

It enables organizations to make precise decisions and offers detailed insights into the market in which they wish to enter. Also, it is the initial set of data which a company analyses before investing in a new market segment.

Players in the ICT industry are increasingly focusing on investing in newer market segments to enhance business growth and drive profit margins. However, prior to investing in a particular market segment, it is essential to gain detailed insights into the key drivers, barriers to growth, and overall growth potential of that particular market segment. Moreover, in today’s market scenario, internal challenges are manageable but assimilated and acquired intelligence such as competitive intelligence helps organizations to focus on driving growth while ensuring their market validity.

Summary of Our Market Intelligence Engagement

Security Service

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Client’s Journey

With the help of Infiniti’s market intelligence solutions, the security service provider gained a detailed overview of the market potential of the security solutions that they wished to introduce. The market intelligence solution offered included a detailed description

The market intelligence experts at Infiniti conducted a detailed market research to help the integrated security service provider gain a better understanding of the current market landscape. The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the ICT industry.

Solution Benefits and the Business Impact

The market experts at Infiniti offered detailed market insights that helped the client to develop precise strategies to position and pitch their security solutions. Conducting a market intelligence assessment also enabled them to introduce breakthrough innovations by offering enhanced security services to cater to the dynamic needs of the end-user industries.

The Future

It is quite evident from the evolving market trends that the ICT industry is moving towards a future in which the internet protocol based next-gen networks are set to replace circuit-switched networks, both for fixed and mobile services. This makes it essential for security service providers to play a key role in fostering ongoing innovation and competition, enabling operators to adopt the latest, most powerful technologies while ensuring their clients enjoy the best range of services in a secure manner.

However, the high upfront costs related to devising new security solutions and the difficulty to compete with market players with advanced skillsets have necessitated the need to enter newer markets, amidst the growing global challenges.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the ICT industry.

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Competitive Intelligence Engagement: Helping a Managed Security Services Provider to Develop Strategic Agility to Thrive in a Fast-paced Market

Factors such as the rise in regulatory pressure, the complexity of customer infrastructure, and massive cloud adoption pose major challenges to managed security services providers.

The explosion of ransomware and the increase in cyber threats are compelling companies operating in the ICT industry to look for ways to meet the insatiable demand for data security. Though several factors contribute to the market’s growth, the increasing need to secure huge amounts of digital data turns out to be the key growth driver. Thus, hinting at the fact that ‘cybersecurity’ is becoming ever more important for the managed security services segment.

Additionally, managed security services providers are grappling with the challenges of supporting BYOT, new vendor devices, and shadow IT issues. The complexities associated with such factors are fueling the demand for security services. Also, the need for data sovereignty makes it challenging for companies to maintain security service centers in multiple countries across the globe.

The Business Challenge

  • The client: A managed security services provider

To form a business strategy by analyzing market information, the client – a leading managed security services provider – approached Infiniti to engage in a competitive intelligence assessment. The client was looking at gaining detailed insights into the market’s developments.

The client wanted to conduct a competitive intelligence study to gather critical information from competitors looking to strengthen specific security solutions. The primary objective of the study was to help the client make informed business decisions when it comes to the development of sustainable security services to support their customers.

How Competitive Intelligence Helps Companies in the ICT Industry?

The ICT industry is one of the most challenging sectors in the world. The shifting market dynamics, rapid technological developments, and growing competition are pressurizing firms to devise effective business strategies. With years of expertise, our market experts and proven research methodologies assist you in identifying new market opportunities.

Our competitive intelligence experts offer best-in-class solutions that enable companies to gain an in-depth understanding of their position with respect to that of their competitors in the marketplace. Moreover, with a right competitive intelligence solution in place, enterprises have a mathematical formula to figure out why and determine how they can stay in the game and shape a more profitable destiny.


Summary of our competitive intelligence engagement

Competitive intelligence

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Client Journey

Infiniti’s competitive intelligence solutions helped the ICT industry client to leverage the use of real-time competitive information to drive actionable decisions. Also, with the help of our solutions, the managed security services firm was able to develop a strategic agility to thrive in a faced-paced market.

Furthermore, to help the client assess the competitive landscape and identify imminent market trends, the market experts at Infiniti conducted a competitive intelligence assessment that offered valuable insights on decision-making procedures, market trends, and barriers. The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the ICT market.

Solution Benefits and the Business Impact

Infiniti’s competitive intelligence experts offered a blended view of the various segments within the ICT industry and helped the client to identify and assess – competitor’s products, product specifications, services offerings, and next-gen rollouts. In addition, the assessment assisted the client to stay competitive by anticipating the business plans of their competitors.

The Future

With the ICT industry experiencing accelerated growth, concerns about information security will continue to evolve, making it a necessity for companies to rely on security services providers to enhance data security. At the same time, managed security services providers are a growing answer to security issues, providing enterprises with access to skilled professionals to safeguard sensitive data such as customer information and employee data while ensuring they comply with the multifaceted regulatory requirements.

Moreover, as organizations across sectors are digitally transforming themselves, it becomes essential for ICT industry players to offer enhanced data security and encryption services. To do so, ICT industry firms will have to assess the capabilities of their competitors and develop enhanced business strategies to gain a competitive edge.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the ICT industry.

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Market Entry Assessment for a Leading Cloud Services Provider

Despite the accelerated market growth, several cloud services providers face major challenges owing to the inability to effectively deliver and manage cloud solutions of different clients under one roof.

Cloud computing has been a major disruptive force in the ICT industry, making it one among the ‘must-have’ enterprise technologies. As organizations across sectors start looking at migrating to cloud platforms with an aim to power their core business strategies, the global market for cloud services is expected to witness growth in the years to come.

Moreover, effective handling of multiple cloud consumers while managing different functions such as- remote monitoring, application discovery, billing, provisioning, backup, invoicing, and ticketing act as major pain points for players operating in the cloud services market. Factors like these are compelling cloud services providers to invest and venture into alternative market segments to drive profits.

Learn more about our portfolio of services and how we help businesses formulate effective go-to-market strategies

Brochure CTAThe Business Challenge

  • The client: A cloud services provider

To expand their cloud-based offerings and develop better solutions, the client – a leading cloud services provider – approached Infiniti to engage in a market entry assessment. The client, being on the fastest-growing hosting services and cloud services providers, was looking at capturing higher market share in the new segment in a more cost-efficient manner.

The client wanted to conduct a market study to gain strategic insights into the global cloud services market. Their primary objective was to develop a new market entry plan to expand into the European market after having established their presence in the Australian market.

How Market Entry Assessment Helps Companies in the ICT Industry?[spacer height=”10px”]

The ICT industry is one of the most challenging sectors in the world. The shifting market dynamics, rapid technological developments, and growing competition are pressurizing firms to devise effective strategies.

With years of expertise, our market assessment experts and proven research methodologies assist you in identifying new market opportunities. Our solutions also help clients in developing and implementing robust business strategies with the help of well-informed business decisions that are supported by sound go-to-market methodologies.

Summary of our market entry assessment engagement

Cloud services

Learn more about our market entry assessment and how it can help your business

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Client Journey

Infiniti’s market entry assessment solutions helped the cloud services provider to enter into a new market segment that helped them increase sales, business stability, and brand recognition. Also, with the help of our solutions, the client was able to develop a win-win market entry strategy that involved a thorough analysis of multiple factors that affect market growth.

Furthermore, to help the client assess the market landscape and identify imminent market trends, the market research experts at Infiniti conducted a market entry assessment that offered valuable insights on decision-making procedures, market trends, and barriers. The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the cloud services market.

Solution Benefits and the Business Impact

Infiniti’s market entry experts offered a blended view of the various segments with the ICT industry and helped the cloud services provider identify and capitalize on the most profitable segment. In addition, the assessment assisted the client in identifying and assessing the innumerable challenges and entry barriers in the European market segment. It also helped them to redefine their market entry plan to meet the local market’s expectations.

The Future

With the cloud services market experiencing accelerated growth, it is natural that the demand for companies offering cloud services will increase in the coming years. Owing to the intense competitive pressure, several businesses are increasingly switching to cloud-based platforms to drive innovation, enhance productivity, and foster collaboration.

Moreover, as organizations across sectors are digitally transforming themselves it becomes essential for market players to identify and venture into newer market segments. To do so, the cloud services providers will have to focus on identifying the most profitable segments by redefining their business strategies to gain a blended view of the market.


Learn how industry experts at Infiniti Research can help you formulate better go to market strategies with in-depth actionable insights.

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Supplement Market

Security Solutions Provider Leverages Infiniti’s Competitor Analysis to Effectively Monitor Competitors’ Pricing Strategies

Today, cybersecurity of video surveillance remains the biggest challenge for security solutions providers around the globe. As a result, greater education of industry best practices for system designs needs to be combined with vendors having a fully developed strategy for addressing vulnerabilities. Additionally, location-based security solutions are in high demand but there are some drawbacks. One of it is the low adoption from end users due to privacy concerns and a lack of willingness to download applications to mobile devices. Also, there are issues when a user is in a country with strict internet regulations.

Furthermore, the integration of access, video, and intrusion under a single system is gaining interest from commercial end users. However, the costs of integration can be very high, particularly with when merging older and newer technologies.

Business Issues

  • The client: A security solutions provider

A renowned security solutions provider based out of the US, approached Infiniti Research to conduct a robust competitor analysis. The client was facing predicaments in gaining a detailed analysis of their competitor’s sales and market shares. As a result, they wanted to develop robust promotional and marketing strategies to gain a competitive advantage over their competitors. Furthermore, the security solutions provider wanted to analyze competitor performance and their capabilities and make a comparison of the competitors in terms of the qualitative and quantitative parameters.

How Can Competitor Analysis Help Security Solutions Provider?

Infiniti’s competitor analysis solutions help companies determine the strength and shortcomings of the market. Additionally, these solutions provide business with a distinct advantage from the traditional and non-traditional competition.

Summary of our Competitor Analysis Solution

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Client Journey

To help the security solutions provider profile potential competitors and develop robust competitive strategies, Infiniti’s competitor analysis experts carried out extensive qualitative and quantitative research with leading stakeholders in the ICT Industry. The experts also compiled information across a wide array of secondary sources such as paid industry databases, company presentations, and industry forums to help the client gain a deeper understanding of the potential competitors.

The Solution Benefits and the Business Impact

With the help of Infiniti’s competitor analysis engagement, the security solutions provider compared the performance of the competitors and identified opportunities to differentiate their products and services. Additionally, the client gained better visibility into the market’s landscape in terms of the market position and brand strategies to be followed. This helped the client to effectively monitor competitors’ pricing strategies and proactively take informed business decisions.

The Future

The rapid development of technologies will allow greater flexibility and security to end users, providing a more predictive and proactive approach to security procedures in the coming years. Additionally, emerging trends in the global security solutions market will include the Internet of Things, wearable devices in public safety, and intelligent security solutions.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the ICT Industry

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