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market segmentation

Market Assessment Study Assists an HVAC Manufacturer to Enter the Australian Market

The global market for HVAC equipment is expected to grow at a steady rate due to the rise in infrastructure and rapid urbanization in residential and commercial properties. HVAC systems are becoming one of the fundamental building blocks in the modern set-up. These systems are expected to be found in almost all upcoming residential and commercial buildings. However, several manufacturers of the HVAC systems across the globe have their own technologies or have acquired the technology from abroad. This creates a barrier for players wanting to enter the market space. As a result, manufacturers of HVAC equipment have started adopting market assessment studies to enter markets in niche regions.

Infiniti’s market assessment solutions help clients identify opportunities and execute tactical actions to maximize ROIs across various geographies. In addition, the clients can evaluate the competition and penetration levels of these systems across niche market segments. The clients can further analyze their strengths and weaknesses and implement effective solutions to mitigate risks.

The Business ChallengeIR_Brochure

A leading HVAC equipment manufacturer with offices spread across the globe wanted to establish an operating subsidiary in Australia. Additionally, they wanted to assess the market in terms of value and volume of sales and marketing strategies used for the growth. They also wanted to identify the key competitors and their performance in the market space.

Our Approach and Solutions Offered

Infiniti’s market assessment experts followed a comprehensive approach including interviews and discussions with leading stakeholders in the HVAC sector and compiled relevant pieces of information to deliver valuable insights to the client. The strategic insights included facts about the Australian market for HVAC systems.  Also, to assess the market potential, Infiniti’s market assessment experts devised a robust market sizing models from exclusive databases such as company presentations, news aggregators, and industry forums.

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Market Assessment Engagement Benefits:

  • Assessed the current market performance and opportunities across geographies
  • Identified the potential opportunities in the marketplace and made obligatory modifications to the existing models
  • Analyzed the customer and market trends in the Australian market
  • Devised effective strategies for their future growth prospects

Benefits of Our Integrated Approach:

In a span of mere ten weeks, Infiniti’s market assessment experts were able to gauge information on the HVAC systems landscape in Australia, potential competitors, and a potential product positioning framework in the market space. The engagement also helped the client accurately evaluate the dynamics across geographical locations to frame effective strategies.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the HVAC industry.


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