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US healthcare industry

Infiniti’s Healthcare Market Research Engagement to Support Expansion Strategy

“Disputes over the US healthcare reform and the future of the Affordable Care Act dominated headlines in 2018, but that could take a backseat this year, as challenges such as digital therapeutics and tax reforms have started coming to the forefront,” says a healthcare market research expert from Infiniti Research.

The US healthcare industry is witnessing a phase of tremendous disruption, triggered by the advent of digital therapeutics, rising need for upskilled health workers, and emerging trade pressures. This pace of change has not only brought about new opportunities for companies in the US healthcare industry but has also compelled companies to restructure their businesses to efficiently tackle the rising challenges. Consequently, many healthcare companies, especially companies who are new to the US healthcare industry are now partnering with market research firms like Infiniti Research to explore new avenues and markets for growth.

Major companies in the healthcare sector have already started using data and research to increase their marketing visibility and sales opportunities. Don’t get left behind. Request for a FREE proposal today!

Business Challenge

The client is a healthcare company based out of Canada. The client was looking to expand their business operations to the United States. As the US healthcare industry is highly saturated, the client wanted to gain detailed insights into the market before making huge investments.

They also wanted to understand how the advent of digital therapeutics is reshaping the landscape for new medicines, product reimbursement, and regulatory oversight. Moreover, the client wanted to evaluate capital requirements for increasing their workforce’s efficiency and productivity and ensure they get the most out of new and impending investments into technologies such as AI and robotic process automation (RPA).

Furthermore, the client wanted to identify the tax reforms and restructure their business strategies to accommodate new rules and healthcare policies in the US healthcare industry. To do so, the client approached the healthcare market research experts at Infiniti Research.

Top challenges faced by the US healthcare company were:

Advent of digital therapeutics – As companies in the US healthcare industry are highly investing in digital therapeutics and connected devices, the client wanted to understand how these digital health technologies will reshape the landscape for new healthcare companies.

Tax reformsTax reforms posed a serious threat to companies in the US healthcare industry. Therefore, the client wanted to understand the evolving healthcare policies and restructure their business to accommodate new rules and regulations. They also wanted to restructure their supply chains to accommodate a new territorial tax system.

Need for skilled workers – With artificial intelligence and robotic process automation becoming mainstream in the US healthcare industry, the lack of skilled workers to support the new processes can turn out to be costly for the company. Therefore, by conducting a thorough US healthcare industry analysis, the client wanted to evaluate the budget they would need to recruit skilled workers or train them.

Entering a new market without a thorough understanding of the competitive landscape and industry challenges can prove to be costly for any company. CONTACT US to know how our healthcare market research solutions can help your company to engage more efficiently with today’s healthcare consumers.

Solutions Offered

With over 15 years of experience in serving various healthcare companies across the globe, the experts at Infiniti Research helped the client to devise an efficient market expansion plan to enter the US healthcare industry.

  • By leveraging Infiniti’s expertise in offering market entry advisory solutions, the experts helped the client to review macro and micro-economic environment, identify potential barriers to market entry, and identify the best route to enter the US healthcare industry.
  • By conducting a detailed market opportunity analysis engagement, the experts at Infiniti Research helped the client to assess markets’ readiness for new offerings including digital health technologies. With our help, the client was able to understand how digital health technologies will transform the US healthcare industry landscape in the years to come and identify competitors who were leveraging similar technologies.
  • By leveraging our expertise in offering market scanning solution, the market research experts at Infiniti Research helped the client to understand the evolving healthcare policies and tax reforms and track regional developments.
  • The experts also helped the client to evaluate the capital requirements for entering the US healthcare industry and also analyze the capital investment for recruiting skilled workers to support business operations.

Results Obtained

Based on our insights, the client gained detailed insights on the market demographics and competitive scenario. They also developed a detailed understanding of the attractiveness of market opportunities for their product and service offerings. The healthcare company was also able to devise a market expansion plan to establish a foothold in the US healthcare industry. Also, they were able to better understand the current and future market potential, capital investment, and market opportunities in the US healthcare industry. Furthermore, within two years of entering the US healthcare industry, the client was able to achieve profitable growth and establish themselves as one of the top 20 companies in the US healthcare industry.

By offering actionable market intelligence solutions, we help our clients meet their business goals and objectives to gain a leading edge in the market. Request for more information to learn more about our services and their benefits for your business.

US Healthcare Industry: Major Challenges

US Healthcare Industry Analysis

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A Weekly Round-Up of Popular Articles on the Healthcare Market

LONDON: Infiniti Research, a leading market research services provider, has recently announced the release of their FREE downloadable series of resources based on the global healthcare market. These FREE supplements provide comprehensive insights into key healthcare industry trends, healthcare market research, and digital disruptions in the healthcare market.

With digital transformation, financial sustainability, care delivery, patient centricity, and regulatory compliance at the top of the agenda, the future looks sharp for companies in the healthcare sector. This growing healthcare market offers several new opportunities but also poses some critical risks for companies in this sector. Moreover, the healthcare market is at a tipping point which demands the need to constantly watch the market and implement effective strategies to build revenues in real time. Infiniti has helped companies in the healthcare sector including medical devices, pharma, diagnostics, and home healthcare providers to gain actionable insights into patient care, mitigate risks, and improve payment accuracy. We’ve collated some FREE downloadable resources which will give you more insights into the global healthcare market.

Request a FREE brochure to know more about our portfolio of solutions for the healthcare industry.

#1: Why is ‘healthcare market research’ the new norm for providers? As tech giants make healthcare market entrances, traditional healthcare companies face increasing pressure to remain competitive. Healthcare providers need to prioritize on keeping pace with innovation and constantly update their systems to avoid being left behind. Therefore, healthcare companies are partnering with market research companies to gain comprehensive insights into technologies and marketing strategies adopted by their rivals. Market research helps healthcare firms to remain innovative and updated on the most profitable ways to enhance their product/service offerings. This FREE supplement from Infiniti Research highlights some of the best practices for healthcare providers to improve healthcare market research and create better patient outcomes.

Healthcare market

#2: What are the latest healthcare industry trends? The health care industry is evolving more rapidly than ever before. Policy changes, industry innovation, and the evolution of information are ushering providers in a new era of healthcare. Today, in this era of technology, the use of business intelligence in healthcare has become a prime necessity not only for the better utilization of patient data but also for offering the best healthcare services.

Another crucial element involved in effective healthcare management is to keep up with the changing healthcare industry trends. This can not only help healthcare industry companies to be in line with the advancement in the field of medicine, but also improve their operational and service efficiency to provide better treatment and patient care. This FREE resource provides more insights into the top 5 healthcare industry trends to expect in future.

Healthcare market

If you are still not convinced why your organization must invest in healthcare market research, request a FREE proposal to understand how we can help your organization engage in data-based decision-making.

#3: What are the best healthcare market research strategies? With personalized healthcare plans becoming common, market research has become important for healthcare providers to become successful in today’s evolving environment. The more healthcare providers know about their target audiences, higher are their chances to create platforms and communication avenues for their products and services. Effective market research helps organizations in the healthcare market to suitably adapt to the evolving market. This FREE supplement from Infiniti Research will give you more insights on why market research is important for healthcare providers and some of the best healthcare market research strategies.

Healthcare market

#4: What are the digital disruptions in the healthcare sector? Digitalization has opened new opportunities and challenges for companies in the healthcare sector. In this digital era, companies that fail to introduce digital innovation in the healthcare sector would fail in their attempt to enhance patient care and experience. So, it has become crucial for healthcare providers to examine new pathways for innovation. To help you out, we’ve collated a few technology trends that would disrupt the healthcare sector in the near future.

Healthcare market

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Infiniti’s Market Access Strategy Facilitates Profitable Growth in the Healthcare Sector and Unlocks New Growth Opportunities

The client is a leading US healthcare sector company headquartered in the US

The Business Challenge 

The client, a leading company in the healthcare sector was facing challenges while analyzing the cost of entering a new market. They learned that the equipment they use to make their products, the buildings they make them in and work from, and the raw materials all incur costs. Also, they realized that all the unexpected costs would result in losses, which would influence their business growth. Thus, they wanted to leverage Infiniti’s global market access strategy to identify all the potential costs their business might face. This includes taxes, import and export costs, pricing strategies, etc. Additionally, the client wanted to figure out whether the new market was drowned in high taxes and needed a detailed report on the amount of capital required to cover import duties, foreign taxes, shipping, insurance, overseas distribution, and storage costs.

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Competitive Intelligence Study helped a Healthcare Equipment Supplier to Effectively Position their Products

healthcare equipment

LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest competitive intelligence solution for a healthcare equipment supplier. The increasing demand for good quality and affordable healthcare are forcing governments across the globe to ramp up their efforts to meet the needs of the aging population. The constant innovation in design and technology are facilitating healthcare equipment providers to increase efficiency in their product offerings while meeting the quality requirements.

“Competitive intelligence solution focuses on collecting data about the environment to make the most informed business decision. Moreover, competitive intelligence solution can be utilized by healthcare equipment companies to study the experiences of the competitor, how their audiences respond and create an effective marketing strategy. “says an expert at Infiniti Research.

 

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The solution offered helped the healthcare equipment client to understand the target market in terms of shifts in competitors’ strategy, product pricing, and its benefits. The solution also helped the healthcare equipment client to identify the potential business risk and opportunities and enable faster business decisions.

Additional Benefits of The Competitive Intelligence Solution

  • Predict competitive activity and develop a business strategy to enhance their process efficiency.
  • Identify the key performance indicators and streamline their marketing efforts to enhance their ROI.
  • To know more, request a free proposal

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Healthcare Industry Client Improves Their Marketing Campaigns with the Help of Marketing Strategy Solution

healthcare industry

LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest marketing strategy for a healthcare industry client. In the past couple of years, there has been an increase in the spending on healthcare services. The recent shift from a volume-based to a value-based environment is putting pressure on healthcare providers to deploy advanced healthcare delivery models.

“Although the healthcare industry is witnessing promising growth due to the introduction of digital technology, regulatory compliance and the need to adopt innovative technologies pose major challenges for healthcare companies. Marketing strategy solutions help companies in addressing customer requirements and devise new strategies to market the products and services, “says an expert at Infiniti Research.

 

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The solution offered helped the healthcare industry client gain actionable insights into the ways to position their product in the market and generate a better ROI. The healthcare industry client also developed a robust marketing campaign that the target audience could relate to.

Additional Benefits of the Marketing Strategy solution

  • Improve marketing campaigns and provide a personalized brand experience to the customers
  • Differentiate the products and services from that of the competitors
  • To know more, request a free proposal

To know more about how our marketing strategy solution helped the healthcare industry client

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Pharmaceutical Industry

Competitive Intelligence Study: How Infiniti Helped a Prominent Healthcare Equipment Supplier Effectively Position their Products

As the demand for quality and affordable healthcare increases, governments across the globe are ramping up their efforts to meet the needs of the aging population. With the constant innovation in design and technology, prominent healthcare equipment providers are planning to increase efficiency in their product offerings while meeting the quality requirements. Moreover, the cost-effectiveness and convenience associated with these products are responsible for the adoption of these services. The prominent areas of development such as robotics and minimally invasive surgery technologies can further contribute to the growth of the healthcare equipment space.

Here are some of the factors that may influence the growth of the industry over the years:

  • Retaining product quality: In healthcare, maintaining product quality becomes a major concern for the organizations. Healthcare equipment manufacturers should warrant top-notch quality in their products to avoid product recalls. Assuring safety and security becomes a challenge for the organizations as frequent product recalls can affect their brand reputation.
  • Cost of product development: As the prices of raw materials keep fluctuating, it becomes necessary for businesses to maintain consistency in their product offerings. Leading organizations should rely on innovations to meet the demands of the target segments. Besides technology, it becomes a mandate for the organizations to meet the compliance requirements while maintaining efficiency in the products.

To address these specific challenges and compare the products with that of the competitors, leading organizations are augmenting the need for a competitive intelligence study. A detailed competitive intelligence solution focuses on collecting data about the environment to make the most informed business decision. Moreover, competitive intelligence solution can be utilized to study the experiences of the competitor, how their audiences respond and create an effective marketing strategy.IR_Brochure

The Business Challenge

  • Client– A renowned healthcare equipment supplier

The client, a renowned healthcare equipment supplier, wanted to anticipate challenges and identify the industry cost curves in the healthcare equipment space. With the help of a competitive intelligence solution, the client also wanted to evaluate the market size and learn about new products that the competitors are offering. Furthermore, the client wanted to understand the supply-demand relationship for the products. The primary objective of the client was to identify the potential competitive gaps and develop a robust marketing strategy to enhance their business performance.

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Our Journey

To evaluate the current environment, the competitive intelligence experts at Infiniti carried out extensive research comprising interviews and discussions with prominent stakeholders in the healthcare equipment space. To gain an edge over the competitors, the experts also compiled information across reliable sources such as paid industry databases, company presentations, and industry forums in the healthcare equipment space.

The Solution Benefits and the Business Impact

The solution offered by Infiniti helped the healthcare equipment supplier understand the target market in terms of shifts in competitors’ strategy, product pricing, and its benefits. The solution helped the client identify the potential business risk and opportunities and enable faster business decisions. The healthcare equipment supplier was able to anticipate competitive activity and develop a business strategy to enhance their process efficiency. Furthermore, the client was further able to identify the key performance indicators and streamline their marketing efforts to enhance their ROI.

The Future

The future of healthcare equipment space will be influenced by ever-changing market dynamics such as innovations in the form of augmented reality to analyze the functioning of human body. Moreover, advances in medical technologies such as implanted devices, medical 3D printing, and real-time diagnostics will further contribute to the growth of the healthcare equipment space over the next five years.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the healthcare industry

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Future of healthcare

Top Health Tech Companies Driving the Future of Healthcare

future of healthcare

Technology is redefining the future of healthcare. Today, artificial intelligence and robotics are being used for medical treatments to enhance patient care and experience. Top medical companies are always on the lookout for the latest health tech solutions to help them improve their quality of service. If you consider the current healthcare scenario, all eyes are on the quality of patient care and the efficiency of the medical treatment provided. But healthcare is a highly sensitive industry is slow in accepting changes and incorporating the latest health tech innovations. However, the good news for the future of healthcare is that several advanced health tech companies are figuring out ways to implement innovative technology in an industry that isn’t designed to accept new tools easily. We have curated the list of top health tech companies who are all set to define the future of healthcare in this article.

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Big Data Solutions

Big data has marked its place in the future of healthcare. Big data solutions are already a part of data management in many popular healthcare companies. Top health tech companies providing big data solutions for the future of healthcare are:

Sandlot Solutions: This company provides the tools and technology to facilitate healthcare organizations to improve the quality of care, understand and manage risk, reduce costs, and help in the transition to new business models. The technology used by the company streamlines data sharing and provides physicians with actionable patient information and analytics at the point of care.

Zephyr Health: Zephyr deals in health tech products that are a unique combination of patented, machine learning algorithms which create predictive insights using global health data for every major treatment area by utilizing thousands of connected data sources – public, private and vendor.

Wondering how digital technologies and technological advancements will transform the future of healthcare? Our market research experts can help you to keep abreast of market changes. Contact us today!Contact US

Wearable devices

Wearables are one of the widely accepted health tech trends in the future of healthcare. Due to this reason, several healthcare technologies have ventured into this segment. Some of the popular companies changing the future of healthcare with the help of wearables are:

iRhythm Technologies: iRhythm is a digital health tech company that is changing the way cardiac arrhythmias are clinically diagnosed by combining wearable biosensing technology with cloud-based data analytics and machine- learning capabilities. The company aims to be the leading provider of the first-line ambulatory electrocardiogram, or ECG, monitoring for patients at risk for arrhythmias.

Cardiac Insight: Cardiac Insight develops medical devices and systems by making use of the most advanced algorithms and software that provide improvements in diagnosis and treatment. The company’s care models are designed to be a physician– and patient-centric.

Healthcare AI

Artificial intelligence is one of the most breakthrough technological innovations in the future of healthcare. AI is helping healthcare companies to make processes simpler and faster and simultaneously helps in making patient care more efficient. Few popular health tech companies aiming to shape the future of healthcare with the help of AI technology are:

AiCure: AiCure uses AI technology to confirm medication ingestion visually. The company’s clinically-validated platform works on smartphones to minimize risk in clinical research and optimize patient behavior.

Imagen Technologies: The company focuses on building AI-based software that can detect clinically-meaningful pathologies within medical images. They also aim to keep patients healthy by delivering useful healthcare insights to support early disease identification.

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