Tag: healthcare market

US healthcare industry

Infiniti’s Healthcare Market Research Engagement to Support Expansion Strategy

“Disputes over the US healthcare reform and the future of the Affordable Care Act dominated headlines in 2018, but that could take a backseat this year, as challenges such as digital therapeutics and tax reforms have started coming to the forefront,” says a healthcare market research expert from Infiniti Research.

The US healthcare industry is witnessing a phase of tremendous disruption, triggered by the advent of digital therapeutics, rising need for upskilled health workers, and emerging trade pressures. This pace of change has not only brought about new opportunities for companies in the US healthcare industry but has also compelled companies to restructure their businesses to efficiently tackle the rising challenges. Consequently, many healthcare companies, especially companies who are new to the US healthcare industry are now partnering with market research firms like Infiniti Research to explore new avenues and markets for growth.

Major companies in the healthcare sector have already started using data and research to increase their marketing visibility and sales opportunities. Don’t get left behind. Request for a FREE proposal today!

Business Challenge

The client is a healthcare company based out of Canada. The client was looking to expand their business operations to the United States. As the US healthcare industry is highly saturated, the client wanted to gain detailed insights into the market before making huge investments.

They also wanted to understand how the advent of digital therapeutics is reshaping the landscape for new medicines, product reimbursement, and regulatory oversight. Moreover, the client wanted to evaluate capital requirements for increasing their workforce’s efficiency and productivity and ensure they get the most out of new and impending investments into technologies such as AI and robotic process automation (RPA).

Furthermore, the client wanted to identify the tax reforms and restructure their business strategies to accommodate new rules and healthcare policies in the US healthcare industry. To do so, the client approached the healthcare market research experts at Infiniti Research.

Top challenges faced by the US healthcare company were:

Advent of digital therapeutics – As companies in the US healthcare industry are highly investing in digital therapeutics and connected devices, the client wanted to understand how these digital health technologies will reshape the landscape for new healthcare companies.

Tax reformsTax reforms posed a serious threat to companies in the US healthcare industry. Therefore, the client wanted to understand the evolving healthcare policies and restructure their business to accommodate new rules and regulations. They also wanted to restructure their supply chains to accommodate a new territorial tax system.

Need for skilled workers – With artificial intelligence and robotic process automation becoming mainstream in the US healthcare industry, the lack of skilled workers to support the new processes can turn out to be costly for the company. Therefore, by conducting a thorough US healthcare industry analysis, the client wanted to evaluate the budget they would need to recruit skilled workers or train them.

Entering a new market without a thorough understanding of the competitive landscape and industry challenges can prove to be costly for any company. CONTACT US to know how our healthcare market research solutions can help your company to engage more efficiently with today’s healthcare consumers.

Solutions Offered

With over 15 years of experience in serving various healthcare companies across the globe, the experts at Infiniti Research helped the client to devise an efficient market expansion plan to enter the US healthcare industry.

  • By leveraging Infiniti’s expertise in offering market entry advisory solutions, the experts helped the client to review macro and micro-economic environment, identify potential barriers to market entry, and identify the best route to enter the US healthcare industry.
  • By conducting a detailed market opportunity analysis engagement, the experts at Infiniti Research helped the client to assess markets’ readiness for new offerings including digital health technologies. With our help, the client was able to understand how digital health technologies will transform the US healthcare industry landscape in the years to come and identify competitors who were leveraging similar technologies.
  • By leveraging our expertise in offering market scanning solution, the market research experts at Infiniti Research helped the client to understand the evolving healthcare policies and tax reforms and track regional developments.
  • The experts also helped the client to evaluate the capital requirements for entering the US healthcare industry and also analyze the capital investment for recruiting skilled workers to support business operations.

Results Obtained

Based on our insights, the client gained detailed insights on the market demographics and competitive scenario. They also developed a detailed understanding of the attractiveness of market opportunities for their product and service offerings. The healthcare company was also able to devise a market expansion plan to establish a foothold in the US healthcare industry. Also, they were able to better understand the current and future market potential, capital investment, and market opportunities in the US healthcare industry. Furthermore, within two years of entering the US healthcare industry, the client was able to achieve profitable growth and establish themselves as one of the top 20 companies in the US healthcare industry.

By offering actionable market intelligence solutions, we help our clients meet their business goals and objectives to gain a leading edge in the market. Request for more information to learn more about our services and their benefits for your business.

US Healthcare Industry: Major Challenges

US Healthcare Industry Analysis

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Market entry strategies

Infiniti’s Market Entry Strategies Facilitate Profitable Growth for a Healthcare Company

Market Entry Strategies for a Healthcare Company

With continually changing healthcare market environment and policies, healthcare companies are facing challenges in establishing their market presence in a new market. Also, recent studies show that more than half of the healthcare companies have failed while trying to enter a new market. With this, it is becoming imperative for healthcare companies to formulate efficient market entry strategies to make their expansion smoother. To achieve this, companies are partnering with firms like Infiniti Research to leverage their expertise in formulating market entry strategies. Infiniti’s market entry strategies have helped various global giants to successfully establish their market presence in new geographies and achieve maximum market share.

Are you planning to expand your business operations to a new geography? If yes, you must be interested to know whether your products or services will fit in the new market. Request a FREE proposal and learn the benefits of leveraging our market entry strategies.

Business Challenge

The client is a healthcare company based out of Central United Kingdom. As the UK healthcare market was highly saturated, the client decided to expand their business operations across Germany and Belgium. Before entering the new market, the client wanted to analyze the opportunities and challenges in these regions. Also, they wanted to understand the size of the market and growth potentials, identify the right business partners to support their operations, and select the right entry mode to enter the new market. Furthermore, with Infiniti’s market entry strategies, they wanted to evaluate the market entry barriers and take appropriate measures to establish a foothold in the new market.

Solutions Offered

To help the client formulate a market entry strategy, the experts at Infiniti Research followed a three-phased approach. The experts conducted a thorough assessment of the market landscape to understand the market size and opportunities in Ireland and Germany. The experts also analyzed factors such as what’s driving growth in the market, competitors’ market share, and the regulatory environment.

Infiniti’s market entry strategies helped the client to estimate the market potential. Also, the experts helped the client to identify the right business partners to support their operations in the new region. Furthermore, Infiniti’s market entry strategies helped the client to understand the market entry modes opted by other major players in the healthcare industry. With this, the client was able to identify suitable pathways for entering the new market. Consequently, the client successfully established their foothold in the new market. Also, within one year of entering the new market, the client was able to exceed their revenue expectation and achieve millions of dollars in savings.

CONTACT US to know how our experts can help you understand the new market landscape and devise efficient market entry strategies.

Steps to Creating Winning Market Entry Strategies

How to do market segmentation analysis (1)

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Medical device industry

Enhancing Sales Rate by 33% for a Company in the Medical Device Industry | Infiniti’s Latest Success Story on Competitive Intelligence Solution

Competitive Intelligence Engagement for the Medical Device Industry

Although the medical device industry has experienced unprecedented growth over the past few years, the constantly evolving regulations, healthcare dynamism, and changes in global healthcare market are bringing up huge challenges for companies operating in this sector. Owing to such challenges, medical device companies are finding it difficult to compete with other major players in the market. Therefore, companies are approaching firms like Infiniti Research to leverage their expertise in offering competitive intelligence solution to gain detailed insights into their competitors and devise strategies to gain a leading edge in the market.

Are you facing difficulties in gaining a competitive edge over other companies in your industry? If yes, our experts can help you identify where your company is lagging compared with your competitors. Request a FREE proposal today!

Business Challenge

The client is a medical device company based out of Central Europe. The company is well-known for manufacturing a wide range of healthcare devices. The client was losing ground to their competitors due to their inability to adapt to the latest market changes and demands. With this, the company faced a huge decline in their market position and this subsequently affected their sales rate. The client, therefore, approached Infiniti Research to leverage their expertise in offering competitive intelligence solution. With Infiniti’s competitive intelligence solution, they wanted to understand their competitors’ business strategies and needed to adapt faster to their initiatives.

With Infiniti’s competitive intelligence solution, the company in the medical device industry also wanted to:

  • Keep track of their key competitors’ and change their business strategies accordingly
  • Understand their competitors’ pricing strategies, product portfolio, and marketing activities
  • Minimize vulnerability to market risk and enhance performance

Solutions Offered and Value Delivered

The experts at Infiniti Research followed a three-phased approach to competitive intelligence. The initial phase involved conducting a thorough analysis of the European medical device industry. In the second phase of the engagement, the experts filtered out top medical device companies in Europe based on factors such as market share, market position, average sales rate per year, and profits. The third phase of the engagement involved comparing the performance of the client with these top medical device companies.

The insights obtained from Infiniti’s competitive intelligence solution helped the client to understand the initiatives and marketing approaches adopted by their competitors. Furthermore, by comparing the client’s business performance with the top competitors, the experts helped the client to understand their shortcomings and strengths in the market. This helped the company in the medical device industry to understand customers’ requirements regarding medical devices. This further helped them make changes in their product developments and marketing initiatives.

Furthermore, by identifying their strengths compared with other companies, they were able to utilize them to maximum advantage to boost profitability. With Infiniti’s competitive intelligence solution, the company in the medical device industry was able to surpass the competition in the European medical device industry. This helped them enhance their sales rate by 33%.

medical device industry

Still wondering how our competitive intelligence solution can help companies in the medical device industry to identify competitors’ initiatives and develop intelligent business strategies to gain a competitive edge in the market? CONTACT US today!

Top trends that will shape the medical device industry in 2019

Top trends that will shape the medical device industry in 2019

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Want to gain more insights into the future of medical device industry? Read the article below.

Future of Medical Devices – Technological Advances in Healthcare

US Healthcare Industry

US Healthcare Industry Analysis: A Weekly-Round-up of Popular Articles on the US Healthcare Market

LONDON: Infiniti Research, a leading market intelligence solutions provider, has announced the release of their new storyboard series on the US healthcare industry. The article provides curated content on the US healthcare market and also highlights key healthcare industry trends, challenges, and digital disruptions.

The US healthcare industry is a dynamic industry with significant opportunities for business growth. But, with rising uncertainties, cost concerns, and complexities, it becomes imperative for healthcare service providers to constantly watch the market and incorporate effective strategies to achieve business growth. By leveraging strategic business solutions, healthcare companies can stay updated with the latest trends and tackle challenges coming their way. Today, as the US healthcare industry is at a tipping point, leading healthcare giants are partnering with companies like Infiniti Research to explore new avenues and achieve business growth. Below we’ve curated some of our latest articles on the US healthcare industry and have also highlighted how we helped some of our healthcare clients achieve business success.

Emerging healthcare industry trends and transformations will bring about significant challenges in the US healthcare industry. Request a FREE brochure to learn more about our services and on how we can help you tackle new healthcare industry challenges.

#1: US healthcare outlook for 2019

With healthcare companies moving from volume-based to value-based model, care delivery and patient centricity are becoming mainstream in the US healthcare industry.  Also, in the US healthcare industry, relentless focus in being given to offering quality services and ensuring patient-care. With this, companies that have not yet adapted to value-based models are finding it quite difficult to engage in better decision making. Various other digital and technological transformations are also being witnessed in the industry. To gain more insights into the US healthcare industry and key trends, read the complete article here.

The US Healthcare Industry Analysis 2019

#2: Infiniti’s competitive benchmarking analysis for a US healthcare industry client

With the entry of new players and rising competition in the US healthcare industry, competitive benchmarking analysis has become necessary, especially when it comes to strategy and planning. One of our clients, a well-known healthcare company wanted to leverage competitive benchmarking analysis to analyze their competitors’ key strategies and outweigh peers. By following a comprehensive approach to competitive benchmarking, our experts helped the client to drill down their performance gaps and identify areas of improvement. To know the other benefits of leveraging our solution, read the complete story here.

Fostering a Competitive Culture Using Competitive Benchmarking Analysis – A Case Study on the US Healthcare Industry

#3: Why is market research a must for the healthcare industry?

Market research helps companies in the healthcare industry to stay abreast of market changes by identifying profitable opportunities and performance gaps. Furthermore, by leveraging market research solutions, healthcare companies can gain a better understanding of the healthcare policies and regulations in other countries while making market expansions. To learn more about why market research is important for healthcare companies, read the complete article here.

Why Market Research is Instrumental in the Healthcare Industry

#4: How to improve patient care in the US healthcare industry?

Delivering quality care has become a common norm in the US healthcare industry. Quality care involves delivering convenient care, quality service, and improved patient experience. Moreover, as major healthcare companies in the US healthcare industry have started embracing patient-care strategies, it becomes imperative for other healthcare companies to focus on improving the customer experience. Learn 5 ways to improve patient care in the healthcare industry. To gain more insights, read the complete article.

8 Easy Ways to Improve Patient Care in the Healthcare Industry

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#5: Infiniti’s marketing strategy helped a US healthcare industry client to improve ROI

The US healthcare industry is constantly evolving. Also, companies in the healthcare industry are facing stiff competition. With this, if healthcare companies need to reach and engage more patients, it becomes vital for them to ensure their brand visibility. Also, constantly refining marketing strategies can help. One of our healthcare clients was also facing similar predicaments. They approached us to leverage our marketing strategy solution. The solutions helped them develop robust marketing campaigns that resonated with their target audiences. This helped the company gain a leading spot in the US healthcare market and improve ROI. To know more, read the complete success story.

Marketing Strategy Helps a Healthcare Industry Client Improve Their Marketing Campaigns

#6: Quick steps to improving staffing in the healthcare industry

Although ensuring patient satisfaction and care are the main agendas for healthcare firms, achieving this will become difficult without having sufficient workforce. Employees play a major role in the overall growth of a healthcare company. Also, with US healthcare industry facing widespread talent gaps and shortages, it makes it even more difficult for healthcare organizations to retain their top talent. To help you out, we’ve curated 4 powerful tips to improve healthcare staffing. By integrating these tips into your recruiting strategy, you can lower workforce turnover rates. To gain more insights, read the article here.

4 Quick Tips to Staffing Just Right in the Healthcare Industry

#7: Technology trends in the healthcare industry

The healthcare industry remains largely unpredictable. The technology trends and transformations have uplifted the traditional care delivery models. According to recent studies, the next decade will be focussed on preventive care. And here the new technology trends come into play. Wearable tracking devices, cloud-based electronic health records, and telehealth are some of the technology trends to be expected in the US healthcare industry for the coming years. To know more about these trends and on how they will impact the US healthcare industry, read the complete article here.

Top 3 Technology Trends in the Healthcare Industry

#8: Top US healthcare industry challenges for 2019

The US healthcare industry is poised to experience major disruptions in the future. Although fast-paced technological innovations and developments open up new opportunities for healthcare companies, it even brings about major threats. For healthcare companies to sustain their market share, it becomes important to analyze challenges associated with the sector and tackle them effectively. To know some of the key challenges facing the US healthcare industry, read the complete article here.

Treating Challenges in the Healthcare Industry

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new product launch strategy

A Weekly Round-Up of Popular Articles on the Healthcare Market

LONDON: Infiniti Research, a leading market research services provider, has recently announced the release of their FREE downloadable series of resources based on the global healthcare market. These FREE supplements provide comprehensive insights into key healthcare industry trends, healthcare market research, and digital disruptions in the healthcare market.

With digital transformation, financial sustainability, care delivery, patient centricity, and regulatory compliance at the top of the agenda, the future looks sharp for companies in the healthcare sector. This growing healthcare market offers several new opportunities but also poses some critical risks for companies in this sector. Moreover, the healthcare market is at a tipping point which demands the need to constantly watch the market and implement effective strategies to build revenues in real time. Infiniti has helped companies in the healthcare sector including medical devices, pharma, diagnostics, and home healthcare providers to gain actionable insights into patient care, mitigate risks, and improve payment accuracy. We’ve collated some FREE downloadable resources which will give you more insights into the global healthcare market.

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#1: Why is ‘healthcare market research’ the new norm for providers? As tech giants make healthcare market entrances, traditional healthcare companies face increasing pressure to remain competitive. Healthcare providers need to prioritize on keeping pace with innovation and constantly update their systems to avoid being left behind. Therefore, healthcare companies are partnering with market research companies to gain comprehensive insights into technologies and marketing strategies adopted by their rivals. Market research helps healthcare firms to remain innovative and updated on the most profitable ways to enhance their product/service offerings. This FREE supplement from Infiniti Research highlights some of the best practices for healthcare providers to improve healthcare market research and create better patient outcomes.

Healthcare market

#2: What are the latest healthcare industry trends? The health care industry is evolving more rapidly than ever before. Policy changes, industry innovation, and the evolution of information are ushering providers in a new era of healthcare. Today, in this era of technology, the use of business intelligence in healthcare has become a prime necessity not only for the better utilization of patient data but also for offering the best healthcare services.

Another crucial element involved in effective healthcare management is to keep up with the changing healthcare industry trends. This can not only help healthcare industry companies to be in line with the advancement in the field of medicine, but also improve their operational and service efficiency to provide better treatment and patient care. This FREE resource provides more insights into the top 5 healthcare industry trends to expect in future.

Healthcare market

If you are still not convinced why your organization must invest in healthcare market research, request a FREE proposal to understand how we can help your organization engage in data-based decision-making.

#3: What are the best healthcare market research strategies? With personalized healthcare plans becoming common, market research has become important for healthcare providers to become successful in today’s evolving environment. The more healthcare providers know about their target audiences, higher are their chances to create platforms and communication avenues for their products and services. Effective market research helps organizations in the healthcare market to suitably adapt to the evolving market. This FREE supplement from Infiniti Research will give you more insights on why market research is important for healthcare providers and some of the best healthcare market research strategies.

Healthcare market

#4: What are the digital disruptions in the healthcare sector? Digitalization has opened new opportunities and challenges for companies in the healthcare sector. In this digital era, companies that fail to introduce digital innovation in the healthcare sector would fail in their attempt to enhance patient care and experience. So, it has become crucial for healthcare providers to examine new pathways for innovation. To help you out, we’ve collated a few technology trends that would disrupt the healthcare sector in the near future.

Healthcare market

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Product research

Healthcare Market Access: The Present and The Future

The current state of the U.S healthcare market is characterized by continuous flux and uncertainty. When compared to the overall healthcare costs, the drug costs have grown at a slower rate. Companies in the U.S. healthcare system are now exploring ways to combat these challenges and survive the mounting healthcare market access pressure.

Healthcare market access assists the right patients to get timely and easy access to medical services and products at an affordable price. Accessibility, availability, affordability, adoption, and willingness to pay (reimbursement) should be achieved while ensuring equity and quality at each level. Furthermore, multiple challenges and inefficiencies and uncertainty in healthcare systems lead to unnecessary delays in access to innovative technologies, slow adoption of new and effective technologies, and inequalities in guaranteeing that patients receive the best-in-class treatment.

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Challenges in successful healthcare market access 

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