Rethinking Healthcare Delivery: What Healthcare Systems in Europe and the U.S. Can Learn From One Another
In the US healthcare sector, there is relentless focus being given to understanding patients and determining ways to improve patient care. For an extremely complex and sensitive industry like healthcare, market research is vital to identify the actual needs in advance and undertake evidence-based decision-making rather than being reactive to a perceived need. Healthcare market research is all about analyzing and interpreting data to obtain information that can be used to predict future events, actions, or patient behavior. Furthermore, the escalating cost, intense competition, a larger number of choices, and growing dissatisfaction among patients are some of the key factors making healthcare market research vital for survival.
Benefits of healthcare market research
If you are still not convinced why your organization must invest in healthcare market research, here are some key factors to consider:
Fill service delivery gaps
Healthcare solutions are overly complex and sophisticated in nature. Using healthcare market research services, providers can assess and identify gaps in their service delivery model and thereby generate stronger patient relationships and outcomes. For instance, with the help of healthcare market research, providers can assess if the staff is struggling to manage data capturing processes and identify ways to solve this issue to ensure that the engagement remains strong in the future.
Gain product and service development insights
With the rising competition in the healthcare sector, customer acquisition and retention cannot rest on the organization’s past success alone. It is essential to be constantly updated on the changing customer needs and identify new market innovations. Healthcare market research helps organizations in the healthcare sector to remain innovative and updated on the most practical and profitable ways to enhance their product/service offerings. This is highly useful in not only increasing the customer retention rate but also in increasing new customer acquisition.
Stay ahead of market competition
Earlier, only a few major organizations supported by numerous smaller and niche providers dominated the healthcare market. This is not the case today. Owing to the rise in disruptive technology and the influx of venture capital from investors who are keen on high-risk, high-reward models, the healthcare market is now experiencing higher convergence and competition. Although for consumers of healthcare solutions this is a positive development as it leads to more choice and better prices, for businesses in the healthcare sector it means that they are at risk of finding themselves competing with a larger number of players for the same market share. Healthcare market research is a smart, strategic and proven hedge against this risk as it helps healthcare providers stand out in the market through a clear, and actionable understanding of who they need to reach, why and how.
What are some of the key best practices for successful healthcare market research? Download this free resource to find out:
REQUEST MORE INFO to know more about our solutions for the healthcare industry :
The article below scans the category for telehealth services in its entirety to help healthcare companies understand and stay abreast of the latest news, innovations, and market developments.
Telehealth Services: Recent Innovations and Market Updates 2019
Emerging innovations in the self-service arena
Technological innovations like artificial intelligence are gradually finding their way into telehealth services. The use of such tech trends in telehealth apps not only guides patients through a series of questions and collects data but are also capable of interpreting these user responses. This means that a tremendous amount of groundwork can be completed before the patient connects with the provider, making clinical interactions more efficient and focused.
Direct to consumer market has matured
Direct to consumer is one of the commercially successful telehealth services segments that has attracted the maximum health technology investment. A couple of telehealth services providers own a significant chunk of the market share in the direct to consumer market. It encompasses several products and services and enables the highest level of quality and cost-effective healthcare for patients, irrespective of their geographic location. However, healthcare systems struggle to turn this form of technology into a profitable revenue stream as consumers have been slow to adopt this model. It attracts a new set of consumers who might not otherwise use medical services, thereby, driving costs up.
Telemedicine kiosks to dispense prescription medication
Although the use of self-service kiosks in hospitals and clinics are becoming common, the use of kiosks to provide healthcare assistance outside hospital premises is a fairly new concept in healthcare. A company based out of the US recently launched telemedicine service kiosks that can dispense prescription medications. These kiosks are primarily aimed at patients with non-life threatening conditions like colds, rashes, and fever. The company claims that its HIPAA compliant telemedicine stations can be deployed in airports, hotels, colleges, and large private employers. Their telemedicine station is equipped with thermal imaging capability to detect body temperature and diagnose infections. It also helps in analyzing height, weight, and blood pressure. Each unit also includes a locked dispensary, which contains a number of the most commonly prescribed medications in the most commonly prescribed dosages, which can be prescribed at the end of a telehealth visit. Such innovative telehealth services will be highly useful in providing faster and easier healthcare access to patients.
Provider collaboration offering opportunities for growth
Provider collaboration could play a major role in enhancing communication between physicians, specialists, and nursing staff. Furthermore, it helps physicians to seek the expertise that they don’t possess. A classic example of this is the use of telestroke in the emergency room, a technology that was introduced in 2015 at the University of Minnesota Medical Center. It provides neurologists immediate access to incoming stroke patients through emergency room video conferencing. There are a huge number of companies leveraging such telehealth services.
Building telemedicine capabilities into new spaces
This is one of the most recent and interesting paradigms in the telehealth services market. It involves the idea that patients can be treated through telemedicine in the hospital, at home, in nursing homes, in physician’s offices, and other places. These types of telehealth services aim to promote the idea that rather than forcing patients in need of care to travel, they can be provided with care in the space that is most convenient to them. Equipping nursing homes and hospital rooms with technologies to facilitate this would enable a variety of practitioners to provide bedside care more conveniently. In this case, the transportation of patients can be avoided and practitioners can access more patients without disruption. In addition, the primary care provider, family, and friends located elsewhere could link into the video consultations. This plays a major role in enhancing the communication between all parties involved in the patient’s care.
Learn how our solutions can help your business. Request more info
5 Healthcare Industry Trends to Expect in 2019
Four Best Healthcare Market Research Strategies
With an enormous market size of $156 billion, the medical device industry in the United States remains the largest in the world. Companies in the medical device industry consist of articles, instruments, apparatuses, or machines that are used in the prevention, diagnosis or treatment of illness or disease, or for detecting, measuring, restoring, correcting, or modifying the structure or function of the body for some health-related purpose. Although patients are the end-users of medical devices, manufacturers ideally focus their efforts towards selling their products to healthcare providers who in turn use them to serve the needs of patients.
Majority of the companies in the US medical device industry are concentrated in regions known for other high-technology industries, such as microelectronics and biotechnology. The states with the highest number of companies in the medical device industry include New York, California, Florida, Michigan, Pennsylvania, Massachusetts, Minnesota, Illinois, and Georgia. Compared to several other industries including telecommunications, automotive, and defense, the medical device industry invests a higher percentage of their yearly revenues into product innovation, reflecting the competitive nature of the industry and constant innovation and improvement requirements of existing technologies.
In the year 2010, the Patient Protection and Affordable Care Act (ACA) was brought into effect by the president Obama administration, re-vamping the operations of health care in the US. The ACA or Obamacare, as it is popularly known, hopes to improve health care in the US by providing affordable healthcare industry insurance coverage to all. The ACA has had a far reaching impact on the Americans choice of healthcare industry insurance and has garnered attention from across the world with the launch of the healthcare industry insurance marketplace. The United States is one of the few among the developed nations to offer universal health care through the Affordable Care Act to its citizens.
What is the Affordable Care Act ?
This act puts in place a comprehensive set of reforms that aim to improve and expand the Americans’ access to affordable health coverage. The market for health care in the US provides consumer protection, through the Affordable Care Act, to prevent restrictive and abusive trade practices by healthcare industry insurance companies. The Affordable Care Act aims to achieve the following objectives and goals in the US affordable health care market
- Improve the quality of health care services and ensure patient safety
- Ensure coverage protection to insured individuals and extends affordable coverage towards the uninsured
- Reduce the health care costs and promote high quality, effective, and value added care
- Encourages the adoption of health information technology in the health care industry
Affordable Care Act and Its Impact on health care in the US
The Affordable Care Act is one of the most controversial legislation pieces from the Obama administration that aims to improve health care in the US. Although there are a few valid criticism points around the Affordable Care Act, it has the following impact on Americans and health care in the US, in general.
- The Affordable Care Act provides extended coverage for individuals under their parent’s insurance until the age of 26; thereby, ensuring time and resources to young Americans to be financially secure and build a healthy lifestyle
- It offers more benefits for women under the new coverage options they cannot be refused coverage based on a pre-existing medical condition such as pregnancy or cancer
- With the aim to provide affordable health care to all American citizens depending on their interest, medical needs, and financial ability, the Affordable Care Act offers four tiers of coverage for healthcare industry insurance plans namely bronze, silver, gold, and platinum
- The Affordable Care Act guarantees a range of health benefits and services right from emergency services, prescription and drugs, maternity and newborn care, laboratory services, and hospitalization among several others
- The healthcare industry insurance companies will be held responsible and accountable across their range of service offerings under the Affordable Care Act; thereby, ensuring reliable and helpful service to the insured