healthcare in the US Archives - Business Intelligence

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Healthcare industry

Confronting Change Fatigue in the Healthcare Industry

The external environment is constantly changing, what are its implications on your organization? The healthcare industry is one such sector where organizations have been under constant stress after almost a decade of restructuring, transformations, and turnarounds. Furthermore, healthcare companies have been overwhelmed by a plethora of quality initiatives and goals for physicians including the increasing need to reduce infections to preventing readmissions, medication errors, falls and pressure ulcers. As a result, the healthcare industry is understandably showing signs of change fatigue.

When senior managers talk to employees on a regular basis about how a transformation is going, the whole company is more likely to maintain a sense of direction. This has declined dramatically in the healthcare industry over the past few years. Companies that lack a clear sense of direction run the risk of change fatigue and could result in their transformation efforts to burn out before it can take off. In this article, healthcare industry experts at Infiniti suggest some key strategies to prevent change fatigue in quality initiatives at healthcare organizations.

Don’t wait for a wake-up call to create strategies to adapt to the changing market demands. Request a free proposal to know how we can help your business stay prepared with the right strategies well in advance of market transformations.

healthcare industryImplement a quality culture

One of the ways in which companies in the healthcare industry can prevent change fatigue in their organizations is by implementing quality initiatives as part of a broader organizational culture of quality and safety. Building an organizational culture that is largely based on high reliability and delivering consistently in a high-risk environment.

Constant communication about progress

Experts at Infiniti Research suggest that another way to prevent physician and staff burnout is to constantly communicate with them regarding progress towards their goals and also recognize key achievements. Keeping front-line workers updated on progress is critical for engaging them in quality improvement efforts.

Get in touch with our experts to know how we have helped top companies in the healthcare industry to sustain healthcare transformations.

Assign accountability

Making different individuals accountable for specific tasks and goals keeps people engaged in quality efforts. This also helps prevent fatigue. Goals can also be set for individual departments in healthcare companies to demonstrate how each team member contributes to the achievement of the team’s overall goals.

Re-train staff

As the organizational demands and the external environment are rapidly changing, it becomes highly necessary to re-train employees in the organization to keep them engaged and equip them to carry out new tasks to meet demands. Furthermore, investing in training and retraining ensures everyone has the skills and tools to improve and helps keep quality improvement at the forefront.

Learn more about Infiniti’s solutions for the healthcare industry.

healthcare market segmentation

Why Healthcare Market Segmentation is Invaluable to Providers

healthcare market segmentation

Market segmentation is used by companies across industries to group their customers into diverse groups based on their similarities and analyzing each group separately to identify key factors affecting their behavior. Healthcare market segmentation is a relatively new concept. It provides insights into the behavior of healthcare consumers in an environment where healthcare is moving rapidly towards patient-centered care which is premised on individuals becoming more active participants in managing their healthcare plans. Awareness of consumer preferences must be taken into consideration by companies in the healthcare industry to encourage and support consumer engagement in healthcare. Based on our expertise in helping several healthcare organizations cater to their consumer needs effectively, let’s explore some of the key benefits of healthcare market segmentation and how it can help providers enhance their services.

Several leading healthcare providers have leveraged Infiniti’s healthcare market segmentation to better engage with patients and deliver tailored services. Request a free proposal to know more about our healthcare market segmentation engagement.

Benefits of healthcare market segmentation

healthcare market segmentationPatient engagement

Although a disease registry could provide data relating to patients suffering from a particular disease, it is not entirely necessary for these patients to be homogenous. Layering information about the behavior and attitudes of patients apart from the clinical information is one of the best ways to communicate and engage with several types of patients and improve the care provided.

Healthcare marketing

Not all consumers respond in the same way to a particular message. Gaining deeper knowledge about patient preferences through healthcare market segmentation can help determine the types of message and marketing communications that a particular group of healthcare consumers are more likely to respond to. As such, healthcare market segmentation can also prevent providers from spending unnecessarily on marketing initiatives that are less likely to strike a chord with their target audience.

By understanding your existing and potential customers in terms of distinct market segments, we can help you gain vital insights for promoting your products and services to each segment more effectively. Get in touch with our healthcare industry experts for more insights on our solutions.

Service distribution strategy

Healthcare market segmentation can help healthcare companies to gain deeper knowledge on the consumer segments that are prevalent in different neighborhoods. Using this information, healthcare organizations can determine the type of providers and services that they could place in various parts of the market.

New product or service development

Different patients may opt for a different model of care or healthcare plans. By resorting to healthcare market segmentation, companies in the healthcare sector can identify how different consumers respond to different healthcare plans and the gaps in the current offerings. This information can also help providers to enhance their existing products/services or even create new ones to meet the demand if required.

Infiniti is well versed in a multitude of qualitative and quantitative solutions to address your healthcare market segmentation needs. Learn more about our services portfolio.

Digital healthcare

Digital Healthcare in Canada: What Needs to be Done to Enable Smooth Transition

Although Canadians are keen about implementing digital healthcare, their healthcare system lags behind. To drive improved healthcare outcomes, the Canadian government must focus on adopting healthcare innovations, customer-driven models, and a new regulatory framework that facilitates change and embraces digital healthcare.

What is digital healthcare services?

Digital healthcare services is a simple concept. It encompasses using technology to improve health and wellness of patients. Today, the term digital healthcare includes electronic health (health-related information, resources, and services provided electronically) as well as developing areas such as advanced computing science ( big data that can provide valuable insights into population health) and artificial intelligence (AI), wherein computer systems perform tasks that would normally require human capacities, such as decision-making. With new healthcare solutions constantly changing the way we live, it is fair to say that the future of healthcare is digital.

Adoption and use of digital healthcare technologies have the potential to make healthcare delivery more accessible, convenient, and cost-effective. Request a free proposal to know how your organization can enable a smooth transition to digital healthcare services.

Canada ranks among the lowest when compared to other OECD countries that have universal healthcare systems. Healthcare consumers becoming increasingly empowered by the volume and ease of access to healthcare information, even so, the current model for healthcare delivery remains unchanged fundamentally. A number of challenges will have to be addressed at the national, provincial, and territorial level in Canada to create an environment wherein the current model can incorporate digital healthcare tools. While the journey towards a fully patient and family-centric approach to healthcare will be long, there are some measures that governments could initiate in order to accelerate the process and implement digital healthcare more effectively.

Digital healthcareAdjust fees paid to physicians

The Canadian government must ensure that fair and adequate compensation is given to physicians for virtual consultations. Some provinces such as British Columbia and Alberta have implemented pilots of revised fee structures, albeit a pan-Canadian strategy is yet to be implemented for revised compensation. In such situations, if the physician billing structure has been modified in a particular province to allow virtual consultations, interprovincial licensing and regulations might restrict physicians from being able to employ these changes across provincial borders.

Partner with us to know how you can identify opportunities to make your healthcare system more patient-centric and improve accessibility. Get in touch with us to know more about how our solutions can help your healthcare organization.

Common strategy for adoption of healthcare innovation

A common nation-wide strategy must be adopted by the Canadian government to better implement innovations such as digital healthcare. By establishing incubators and accelerators, the government is currently encouraging and supporting an entrepreneurial culture in the business sector. By incorporating this as a part of a nationally designed vision for the future of healthcare, new solutions for healthcare can be encouraged. Healthcare strategy should largely revolve around the patient, their family, and the caregiver rather than on systems and institutions. A comprehensive analysis of the customer experience of healthcare companies will provide valuable insights into the opportunities of realizing efficiency through the application of digital healthcare solutions.

Policy framework for digital healthcare solutions

The federal and provincial governments in Canada should collaboratively design a policy framework for the effective adoption of secure digital healthcare solutions. Innovative healthcare technologies will ensure secure data oversight through cloud solutions and blockchain, consequently paving the way for shared policies and standards. Through this, providers will be able to take full advantage of the significant data generated by single-payer health care system. Moreover, this will also ensure that all Canadians can use their individual health data in partnership with their health professionals to identify personalized healthcare solutions.

Learn more about Infiniti’s solutions for the healthcare industry

Healthcare business intelligence

Roadblocks to Building a flawless Healthcare Business Intelligence strategy

The healthcare sector is moving into an era of hyper-personalization. The escalating growth in the industry is driven by factors including growing populations, the evolution of developing countries, increase in labor costs, and progress in the medical field. Although the quality of care and patient satisfaction largely depends on the relationship between patients and physicians, it is also bound inevitably by technology and advanced capabilities such as healthcare business intelligence. Organizations can leverage healthcare business intelligence to unearth hidden patterns and clues for balancing costs, improving patient care, complying with the accepted standards and norms, and defining strategies for further growth. According to experts at Infiniti Research, one of the major flaws in attempts to enhance business operations in healthcare is the lack of an effective healthcare business intelligence strategy. Let’s explore and understand the key obstacles that are holding back providers from implementing a successful healthcare business intelligence strategy and understand how to overcome them.

Unable to successfully build a healthcare business intelligence strategy? Request a free proposal from our industry experts for valuable insights to enhance your healthcare business intelligence.

Healthcare business intelligence

Access to data

Large healthcare organizations usually have a greater number of EHR systems that are in use simultaneously. While some of these systems are built in-house, others may be hosted through EHR vendors. As every EHR has its own backend database, pulling information from all of them could prove to be a tedious and time consuming process. During such events, healthcare providers can turn to either an EHR conversion company to bring disparate data together and then leave it to the provider’s healthcare business intelligence team or leave the whole process of collecting information to a healthcare business intelligence company. Either way, the process will be handled by savvy businesses that are well-versed with EHR systems on the market, as well as their unique attributes.

High data sensitivity

Healthcare companies not only deal with financial and personal information of their patients’ but also record sensitive patient and clinical data regulated by the strict HIPAA rules. They require extra security while handling. When it comes to effectively managing data, healthcare providers must think through the strategy of managing access to confidential information, distributing roles, and ensure data security across all sources and data warehouses.

While the volume and value of healthcare data are breaking new ground, many payers and providers are struggling to keep up with the capabilities needed to support and deliver the basics. Get in touch with us to learn how you can up your game with a better healthcare business intelligence strategy.

Data quality
Healthcare data is often derived from different sources such as HER, ADT, and ERP. Also, this data is used by different departments in the healthcare organization including radiology, cardiology, pharmacy, and several others. The formats in which data is processed can also vary from videos and pictures to text or other multimedia. When all collected data finally gets processed, healthcare provides find a lot of data in their analytical system hasn’t been stored as structured, codified values. Instead, the healthcare business intelligence team faces tons of unstructured text information. Mapping these values and structuring them across systems to extract valuable insights is a resource-exhausting and time-intensive process.

Learn more about our solutions for the healthcare industry.

Future of healthcare

4 Factors Shaping the Future of Healthcare

The healthcare industry has experienced a myriad of changes ranging from public legislation to technological development over the past couple of years. With the increasing population and the rising need for enhanced healthcare services, we can expect the future of healthcare to be dominated by technological advancements to ensure the efficiency of both patient care and processes in healthcare organizations. In this blog, healthcare industry experts at Infiniti Research unveil factors that play a key role in shaping the future of healthcare.

The global health care industry doesn’t show any signs of slowing down in 2019. RFP to know what the future of healthcare would look like and learn how our experts can help you build strategies to survive the rapid changes in this sector.

Factors shaping the future of healthcare

Future of healthcareCosts

There is an increased demand for healthcare services in the US. Experts predict that consumer spending on healthcare is expected to rise exponentially over the next decade. However, the healthcare costs are also expected to see a rise in the future of healthcare industry. The lack of transparency in pricing in U.S. healthcare organization will add on to this challenge.

Aging population

According to recent reports, a quarter of the US population consists of baby boomers. This generation is estimated to have a greater life expectancy than any of the previous generations. This means that there will be an increasing need for continued medical care for this population in the future of healthcare. Furthermore, the rising population will spur the need for healthcare services. This means that healthcare talent management professionals will continue to battle head-to-head with their peers. Furthermore, the biggest growth areas for employment in the future of healthcare will be home health aides, geriatric nurses, physical therapists, and similar jobs.

If healthcare providers can transform their organizations to foresee future challenges and plan strategies to overcome them, they are one step closer to success in the long run. Get in touch with our healthcare industry experts to know how we help clients to keep a closer watch on their target markets.

Healthcare consumerism

One of the biggest trends in healthcare right now is consumerism, and this trend is expected to play a dominant role even in the future of healthcare. Patients now have gradually started to believe that proactivity on their part is critical to ensuring high quality care and better outcomes.  As a result, patients are now taking active participation in their care experience and are even more empowered to choose their care plans. Furthermore, decreasing levels of direct contact with medical professionals are becoming common, and in the future of healthcare, patients will be able to order refills, schedule appointments, and consult with their primary care physicians with the use of online patient portals.

Drugstore clinics

There is an increase in the prevalence of healthcare clinics across the US, and this growth is expected to continue through the future of healthcare. These establishments provide a wide range of services including treating sprains and shingles, administering pregnancy tests, doing diabetes monitoring, and much more. This will be a direct competitive threat for the healthcare organizations in the near future.

Learn more about Infiniti’s solutions for the healthcare industry

Healthcare market research

Why is Healthcare Market Research the ‘New Normal’ For Providers?

In the US healthcare sector, there is relentless focus being given to understanding patients and determining ways to improve patient care. For an extremely complex and sensitive industry like healthcare, market research is vital to identify the actual needs in advance and undertake evidence-based decision-making rather than being reactive to a perceived need. Healthcare market research is all about analyzing and interpreting data to obtain information that can be used to predict future events, actions, or patient behavior. Furthermore, the escalating cost, intense competition, a larger number of choices, and growing dissatisfaction among patients are some of the key factors making healthcare market research vital for survival.

Request a free brochure to gain more insights into our healthcare market research services and understand how we can help your organization engage in data-based decision-making.

Benefits of healthcare market research

If you are still not convinced why your organization must invest in healthcare market research, here are some key factors to consider:

Fill service delivery gaps

Healthcare solutions are overly complex and sophisticated in nature. Using healthcare market research services, providers can assess and identify gaps in their service delivery model and thereby generate stronger patient relationships and outcomes. For instance, with the help of healthcare market research, providers can assess if the staff is struggling to manage data capturing processes and identify ways to solve this issue to ensure that the engagement remains strong in the future.

Finding it difficult to identify service delivery gaps in your organization? Request a free proposal to know how we can help!

Gain product and service development insights

With the rising competition in the healthcare sector, customer acquisition and retention cannot rest on the organization’s past success alone. It is essential to be constantly updated on the changing customer needs and identify new market innovations. Healthcare market research helps organizations in the healthcare sector to remain innovative and updated on the most practical and profitable ways to enhance their product/service offerings. This is highly useful in not only increasing the customer retention rate but also in increasing new customer acquisition.

Stay ahead of market competition

Earlier, only a few major organizations supported by numerous smaller and niche providers dominated the healthcare market. This is not the case today. Owing to the rise in disruptive technology and the influx of venture capital from investors who are keen on high-risk, high-reward models, the healthcare market is now experiencing higher convergence and competition. Although for consumers of healthcare solutions this is a positive development as it leads to more choice and better prices, for businesses in the healthcare sector it means that they are at risk of finding themselves competing with a larger number of players for the same market share. Healthcare market research is a smart, strategic and proven hedge against this risk as it helps healthcare providers stand out in the market through a clear, and actionable understanding of who they need to reach, why and how.

What are some of the key best practices for successful healthcare market research? Download this free resource to find out:

 

Healthcare Market Research Blog COVER

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Global-Meetings-and-Events-Market_CMST31

Category Scan: Telehealth Services Market Innovations and Updates 2019

When it comes to the telehealth services market, our experts predict that the industry has reached a tipping point. Increasing consumer demand, technological advancements, and innovative research activities have reached a stage where the law of accelerating returns states that “technological advances will be exponential rather than linear.” Which basically means that with technology becoming increasingly effective, greater resources will have to be dedicated to furthering its reach and impact.

The article below scans the category for telehealth services in its entirety to help healthcare companies understand and stay abreast of the latest news, innovations, and market developments.

Telehealth Services: Recent Innovations and Market Updates 2019

Emerging innovations in the self-service arena

Technological innovations like artificial intelligence are gradually finding their way into telehealth services. The use of such tech trends in telehealth apps not only guides patients through a series of questions and collects data but are also capable of interpreting these user responses. This means that a tremendous amount of groundwork can be completed before the patient connects with the provider, making clinical interactions more efficient and focused.

Direct to consumer market has matured

Direct to consumer is one of the commercially successful telehealth services segments that has attracted the maximum health technology investment. A couple of telehealth services providers own a significant chunk of the market share in the direct to consumer market.  It encompasses several products and services and enables the highest level of quality and cost-effective healthcare for patients, irrespective of their geographic location. However, healthcare systems struggle to turn this form of technology into a profitable revenue stream as consumers have been slow to adopt this model. It attracts a new set of consumers who might not otherwise use medical services, thereby, driving costs up.

Our portfolio of services for the healthcare industry has helped leading providers to gain a front-line advantage. Request a free brochure to know how we can help transform your telehealth services business!

telehealth services

Telemedicine kiosks to dispense prescription medication

Although the use of self-service kiosks in hospitals and clinics are becoming common, the use of kiosks to provide healthcare assistance outside hospital premises is a fairly new concept in healthcare. A company based out of the US recently launched telemedicine service kiosks that can dispense prescription medications. These kiosks are primarily aimed at patients with non-life threatening conditions like colds, rashes, and fever. The company claims that its HIPAA compliant telemedicine stations can be deployed in airports, hotels, colleges, and large private employers. Their telemedicine station is equipped with thermal imaging capability to detect body temperature and diagnose infections. It also helps in analyzing height, weight, and blood pressure. Each unit also includes a locked dispensary, which contains a number of the most commonly prescribed medications in the most commonly prescribed dosages, which can be prescribed at the end of a telehealth visit. Such innovative telehealth services will be highly useful in providing faster and easier healthcare access to patients.

Provider collaboration offering opportunities for growth

Provider collaboration could play a major role in enhancing communication between physicians, specialists, and nursing staff. Furthermore, it helps physicians to seek the expertise that they don’t possess. A classic example of this is the use of telestroke in the emergency room, a technology that was introduced in 2015 at the University of Minnesota Medical Center. It provides neurologists immediate access to incoming stroke patients through emergency room video conferencing. There are a huge number of companies leveraging such telehealth services.

Wonder how to cope with the rising healthcare costs? Infiniti’s market intelligence solutions for the healthcare industry can help you find the answer.

Building telemedicine capabilities into new spaces

This is one of the most recent and interesting paradigms in the telehealth services market. It involves the idea that patients can be treated through telemedicine in the hospital, at home, in nursing homes, in physician’s offices, and other places. These types of telehealth services aim to promote the idea that rather than forcing patients in need of care to travel, they can be provided with care in the space that is most convenient to them. Equipping nursing homes and hospital rooms with technologies to facilitate this would enable a variety of practitioners to provide bedside care more conveniently. In this case, the transportation of patients can be avoided and practitioners can access more patients without disruption. In addition, the primary care provider, family, and friends located elsewhere could link into the video consultations.  This plays a major role in enhancing the communication between all parties involved in the patient’s care.

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