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Healthcare M&A + M&A Support

Overcoming the Impact of COVID-19 and Preparing for a New Future in Healthcare M&A

The healthcare sector is facing tumultuous times in 2020. With the widespread COVID-19 pandemic, major business operations are disrupted, hospitals are overloaded, medical professionals are overworked, and healthcare institutions’ boards attempt to maintain normalcy. Healthcare M&A is one such crucial segment of the healthcare sector that was nearly brought to a screeching halt in the second quarter of 2020.

An increasing number of cases in North American countries and some parts of Europe and APAC have worsened the state of economies and industries. Although the healthcare and pharmaceutical industries have devoted their time and effort to the COVID-19 pandemic, the world is still a long way from a vaccine or normalcy of any kind. Consequently, this poses a challenge for the aforementioned hospitals, medical professionals, and healthcare institutions’ boards.

Currently, healthcare institutions are in the midst of a crisis with no clear ending. While investor support has increased due to the increasing need for healthcare globally, social and political unrest, struggling economies, and volatility in financial markets are testing the healthcare industry. Healthcare M&A may be one of the most effective solutions to this crisis.

In this article, Infiniti’s M&A support team has detailed the impact of the COVID-19 crisis on healthcare M&A, positive factors influencing the recovery of healthcare M&A, and the importance of M&A support.

The COVID-19 crisis has severely impacted healthcare M&A. To learn the business implications of COVID-19 on healthcare M&A, speak to our industry experts.

The Impact of COVID-19 on Healthcare M&A

The COVID-19 pandemic has taken a substantial toll on developing healthcare mergers and ongoing healthcare M&A deals. Infiniti’s experts identified the following three major challenges that healthcare institutions can expect to impact the healthcare M&A process:

Healthcare M&A + M&A Support

Regulatory Delays

Nationwide lockdowns in countries, including the United States, New Zealand, and the United Kingdom, has caused a severe delay in acquiring regulatory clearance. With all operations on hold, government bodies focusing on COVID-19 related issues, and professionals being forced to work from home, all-important regulatory approval processes have been on hold. However, companies can fast track their M&A processes by ensuring other parts of the process have been completed before the situation normalizes.

Changing Valuations

The impact of COVID-19 on healthcare M&A participants in ongoing deals will potentially change both the buyer and the seller’s valuation. This may lead to the collapse of previous deals or the need for re-valuation of both parties. Revision of the purchase price and financial statements accounting for the COVID-19 impact may help fast-track this process. However, this may still impact potential or ongoing healthcare mergers due to the continuing effects of COVID-19 and an unclear deadline on the crisis.

Due Diligence and Third-Party Approval

Healthcare M&A requires rigorous due diligence from both parties involved. Due to the lockdowns, new safety and hygiene protocols, and the need for social distancing, this process has been delayed, if not stopped. Additionally, both parties may request another round of thorough due diligence in the case of ongoing mergers. Further, third party activities such as audits, on-site visits, and inspections will be delayed, slowing down the M&A process for healthcare institutions.

Understanding the challenges of healthcare M&A is the first step towards successful mergers for healthcare companies. To gain a more comprehensive understanding of the challenges and how your organization can tackle them, request more information.

The Path to Recovery

The world is working towards recovery, pharmaceutical, and healthcare sectors worldwide are attempting to develop a vaccine. Simultaneously, governments are taking initiatives and providing support to industries to reduce the COVID-19 crisis’s impact. However, this process is expected to be slow and long-drawn. Therefore, Infiniti’s experts have highlighted the following two minor factors positively impacting healthcare M&A:

  • The hospital segment, innovation-focused biotech stocks, and large pharma companies may see a surge in valuation due to the high dependence on hospitals and the ongoing work to find a vaccine. This may encourage multiple buy-outs and influence extremely attractive valuations.
  • The capital position of private equity firms is expected to provide them with the opportunity to assess and capture resilient assets shortly.

Although there are limited positive factors influencing healthcare M&A currently, increasing demand for healthcare services and relatively minimal disruptions may fuel growth in this space. However, companies must evaluate their M&A partners and enter into healthcare mergers cautiously in these challenging times.

Importance of M&A Support during the Healthcare M&A Process

The recovering healthcare M&A sector has yet to face various challenges posed by the jarring COVID-19 crisis. As companies continue, plan, or complete deals, they must evaluate all potential risks and gain a comprehensive understanding of their partners. Infiniti’s M&A support solutions enable companies to identify, assess, and prepare for all the factors that influence any healthcare M&A.

Infiniti’s M&A support also provides healthcare companies with the following:

  • Assistance with identifying ideal partnerships and potentially beneficial mergers
  • Expert insights into appropriate valuation and important decisions regarding transactions and investments
  • A comprehensive understanding of every stage and process in the healthcare M&A process
  • Data-drive insights that also account for the changing landscape and current competitive scenario of the healthcare industry

Infiniti’s M & A support experts can help companies tackle the challenges caused by the COVID-19 pandemic and identify and evaluate the risks involved in potential deals. This will enable companies to stay a step ahead of competitors, identify and assess ideal opportunities, and keep abreast of all factors influencing the healthcare M&A process.

Leveraging Infiniti’s M&A support solutions can help identify the ideal partnership, maintain business continuity through the COVID-19, and overcome the business implications of this crisis. Request a FREE proposal to learn more about the value of M&A support solutions in the recovering healthcare M&A space.

US healthcare system

US Healthcare System: Managing Supply Shortages and Demand Surges to Minimize the Coronavirus Impact

Over the past few weeks, the US has outpaced all the other countries to become a major hotspot for the COVID-19 pandemic. Amidst the rising pressure, the US healthcare system is also faced with the harsh reality of acute material shortages including ventilators, intensive care capacity, healthcare staff, masks, and even medicines to treat the infected. These healthcare supply shortages are largely hamstringing the heroic efforts of professionals in the US healthcare system to battle the pandemic. The US healthcare providers, now more than ever before, require the right supply chain management strategies to overcome supply shortages, optimize resources, and to ensure the agile expansion of capacity.

This article from healthcare industry experts at Infiniti Research highlights some operations management and supply chain best practices for providers in the US healthcare system that are grappling with the sudden demand surges and supply shortages of healthcare resources.

Addressing supply and demand gaps in the US healthcare system

Managing healthcare delivery system

As the US healthcare systems continue to run at almost full capacity, extreme supply and demand shocks can be expected. The need of the hour for healthcare providers in the US is to proactively manage how patients enter and proceed through various nodes of the healthcare delivery system. During the COVID-19 outbreak healthcare providers are struggling with system congestion due to the increase in the inflow of patients. To manage the rapidly increasing demand due to the novel coronavirus, several hospitals are postponing non-critical surgeries and diverting patients not requiring critical care from hospital settings to home care. However, healthcare providers must complement this strategy with the right technology and infrastructure to support this such as telemedicine and mobile care units. Furthermore, having adequate visibility into short-term future demand provides hospitals and other care sites the opportunity to plan patient flows more efficiently.

Managing supply shortages and bottlenecks

Managing resources while providing adequate care to patients is not an easy task especially in the case of a highly contagious virus like the COVID-19. But failing to do so could also prove to be fatal and result in a vicious cycle that the US healthcare system has already started witnessing. During the existing crisis, healthcare providers are not just facing shortages in testing equipment and staff, but there is also a significant scarcity of protective gear for healthcare workers. This leaves them highly vulnerable to the infection as the patient inflow to healthcare facilities increase. In countries like Spain and Italy, close to 15% of the COVID-19 patients consists of healthcare workers. A similar situation could make the existing healthcare staff shortage worse for the US healthcare system. Identifying the root cause of the supply bottlenecks and timely forecasting of probable bottlenecks in supply of testing and protective equipment can help avoid such adversities to a large extent.  Proactive and agile supply forecasting provides important visibility into the future state of the supply chain and enables organizations to effectively identify potential shortages well in advance. Pooling resources from other healthcare facilities in the country that have lower demand can also help stabilize the demand-supply gaps.

For detailed insights into how providers in the US healthcare system can better manage their resources and bridge supply-demand gaps with healthcare market intelligence, Request a free proposal.  

US healthcare

Staying Prepared to Combat the Pandemic: Lessons for the US Healthcare Industry from Italy’s Response Flaws

The WHO (World Health Organization) ranks Italy among the top 10 countries with high quality of healthcare and related services in the world. Although the Italian healthcare system is far from perfect, this rating by the WHO is largely based on equality of healthcare access and other healthcare outcomes such as life expectancy and healthy life years of the population. Despite displaying qualities of a higher level of care and healthcare services, Italy is currently the new epicenter for COVID-19.  Despite now having some of the toughest measures in the world to contain the spread of the pandemic, Italian authorities were slow to react and fumbled many of those steps in the early stages of the contagion as they sought to preserve basic civil liberties as well as the economy, raising the fatality of the coronavirus outbreak in the country. The number of reported coronavirus positive cases in the US has skyrocketed over the past few weeks, and the death toll from COVID-19 in the US is not far behind from that of Italy. The rising number of cases has already overwhelmed the US healthcare industry. In this article, healthcare industry experts at Infiniti Research outline some key takeaways for the US healthcare industry from Italy’s flawed response to the outbreak and how healthcare companies in the US can prevent themselves from a similar fate.

US healthcare industry COVID-19

Ensuring protection of healthcare staff  

The US has surpassed the initial phase where the spread of the COVID-19 can be contained completely. As such, what companies in the US healthcare industry need now is to be equipped with the staff and resources to cater to the rising number of cases in the country. In Italy, over 2500 healthcare workers have become victims of the novel coronavirus outbreak. They account for approximately 20% of Italy’s healthcare staff who are out of action due to active infection and are subject to isolation or even death due to the virus.

The US healthcare industry cannot afford a similar situation at the current state, as such, they must ensure the safety of healthcare staff at all costs. Appropriate PPE should be provided to the staff based on the area in which they work Furthermore, supplies should be plentiful and necessary training must be imparted to the staff on guidelines to treat coronavirus patients. Apart from this, it is vital to offer timely and efficient testing of staff in order to ensure safety.

Rationing resources fairly

The surging COVID-19 cases can drive companies in the US healthcare industry into an agonizing emergency scenario and will require caregiver to take several crucial decisions. Rationing the available resources fairly to meet the demand of the rising number of cases would be one of the most crucial decisions to be made. The resources include ICU, ventilators, medicines, and staff to care for the patients.  One of the first steps in managing available resources is screening outpatients who are unlikely to need critical care and urging them to self-quarantine at home. Providers in the US healthcare industry must also strive to look at the cases and try to evaluate as quickly and efficiently as possible the likelihood that they can improve a patient’s condition faster.

Set patient treatment guidelines

Providers in the US healthcare industry Hospitals could adopt a lottery or first-come-first-served system for triaging patients. However, this could mean that someone less sick is treated before an infected patient who needs critical care, thereby potentially failing to achieve the goal of saving the most lives. Hospitals could choose to treat worse-off patients first, but if those people are unlikely to survive, doctors might be better off focusing on people who are less infected. However, the chances of survival of these guidelines in an extreme crisis situation remain to be seen. Professionals in the US healthcare industry are of the opinion that as the US currently lacks an exact historical comparison for how the coronavirus pandemic could play out, these guidelines offer general principles for steering hospital decision-making. Having predetermined guidelines prove helpful not just for determining which patients to treat but also on how long to treat them.

Undertake extensive testing

Timely and rapid testing for healthcare workers as well as the general public with symptoms, and those who are asymptomatic is the need of the hour to help the US healthcare industry to prepare better for what lies ahead. Apart from the clinical benefits to COVID-19 testing such as creating an action plan for treating low- and high-risk patients, the primary purpose of testing during a pandemic is advancing public health. Testing allows tracking who has COVID-19 and can help limit the community spread of the virus.

Want more insights on how our healthcare market intelligence solutions can help stakeholders in the US healthcare industry to better organize patient treatment plans, allocate medical resources, and be better equipped to fight the pandemic?

Medical transcription service

Leveraging Real World Evidence Solution to Improve the Accuracy of Transcribed Files for a Medical Transcription Service Provider

Medical Transcription Service Market Overview

The global medical transcription service industry is projected to witness a substantial growth due to the rising focus on automation of healthcare services and increasing adoption of advanced reporting techniques. Additionally, factors such as reliability, portability, and cost-effectiveness are contributing to the growth of the medical transcription service industry. However, growing concerns regarding partial medical transcription services and medical data privacy are hampering the overall quality of medical transcripts, thus restraining the market growth. As such, to make most of the opportunities, companies in the medical transcription service industry are in the need to focus more on growth prospects in the fast-growing segment, while maintaining positions in the slow-growing segments. Also, leveraging real world evidence solution is becoming imperative to access, explore, and analyze vast amount of healthcare data and make strategic business decisions.

Top Markets: North America is considered to be one of the largest markets for medical transcriptions, followed by Europe. The experts at Infiniti Research predict that Asia-Pacific and LAMEA will witness steady growth through 2022.

With the rising risks of manipulation or theft of healthcare data, leading medical transcription service providers are embedding high-end encryption technologies, data security mechanisms, and end-to-end secure processes for exchange of data. Want to be on par with the top players in the market? Our healthcare market research experts can help. RFP for more insights.

Business Challenges Faced

The client is a medical transcription service provider based out of North America. The client faced difficulties in meeting healthcare companies rising demand for secure and specialized professional for quality medical transcription services. Moreover, leading healthcare companies’ search for new ways to trim costs and boost revenue increased challenges for the client. As a result, the medical transcription service provider was finding it difficult to renew contracts with present clients and attract new ones. They were in search of a research partner that could provide the company with accurate information and help them make better investment allocation decisions regarding new technologies and processes. They partnered with Infiniti Research to leverage their expertise in offering real world evidence solution to gain better business outcome and maximize profitability.

With Infiniti’s solution, the medical transcription service provider also wanted to tackle other challenges including:

  • Identifying the changing pulse of the North American medical transcription service market
  • Moving towards ASP (Application Service Provider) architecture for flexible gain in operational efficiencies
  • Identifying processes to securely control and automate information flow between different platforms and staff members
  • Developing more compelling value propositions and actionable commercial plans
  • Incorporating regulatory changes
  • Protecting confidential data from internal and external security lapses

Harness the power of real-world evidence solutions to enhance operational efficiency. Contact us today.

Our Integrated Approach

The experts at Infiniti Research analyzed the results from secondary research and validated the data on the basis of the findings from 50 industry experts and B2B interviews. Quantitative and qualitative analysis frameworks were applied to synthesize and analyze data. Additionally, region and respondent type-specific insights were gathered to ensure a complete landscape and opportunity mapping.

As a part of the real world evidence solution, the experts integrated healthcare and medical transcription market data to offer the client insights about current medical transcription processes, new technological improvements, and understand changes in future. Also, 200+ surveys were conducted through CATI (Computer Aided Telephonic Interview) with the top medical transcription companies in North America. Also, the experts focused on designing and developing a real world evidence platform.

Technology assessment study was conducted to spot the next technological breakthrough and identify the technologies important for gaining a competitive advantage. In addition, competitive intelligence engagement was conducted to predict the client’s key competitor’s next move and help the client learn from their competitors’ successes and failures. The experts at Infiniti Research also provided the medical transcription service provider with the crucial support needed to upgrade processes to meet its business objective.

Results Obtained

With Infiniti’s real world evidence solution, the medical transcription industry client was able to keep pace with the market uncertainties and revamp strategies accordingly. Also, the transformation towards ASP (Application Service Provider) architecture helped them to enhance the accuracy of the transcribed files. By identifying cost-effective technologies and processes, they were able to embed them in their operations and automate information flow between different platforms.

The experts also helped the medical transcription service provider to embed data management processes in their operations. This helped them to protect confidential data from internal and external security lapses. This subsequently helped the client to improve the quality of their medical transcription services and attract new healthcare companies. In addition, by making better investment allocation decisions regarding new technologies and processes, they were able to cut down on operating costs and increase profits by 23%.

Looking to transform your organization to deliver greater value? We help implement process improvements, increase innovation and prepare for the future. Request more info here!

Online healthcare service

An Online Healthcare Service Provider Achieved 15X Increase in Leads by Leveraging Marketing Services Engagement

Online Healthcare Services Market Overview

According to a new study by the healthcare market research experts at Infiniti Research, the global online healthcare services market is expected to witness positive growth through 2022 owing to the rising government initiatives to promote online healthcare services. Additionally, rising demand for remote monitoring services, penetration of smartphones and other mobile apps, and the rise in the number of health apps are some of the major factors propelling the growth of the online healthcare services market. However, as the world of healthcare is evolving, marketing is becoming more challenging than ever. To compete in today’s customer-centric industry, online healthcare service providers are in the need to look to digital marketing solutions to enhance reach, personalize messaging, integrate channels, and drive patient engagement.

Are you looking to maximize your lead conversions? Our marketing services engagement can help you narrow your efforts and target the right audience. RFP for more insights.

Business Challenge

An online healthcare services provider in the US, that helps women with fertility issues, relied solely on standalone marketing and web applications to drive patient engagement. However, with increasingly diverse customer base, the online healthcare service provider was finding it difficult to reach out to target customers with their traditional marketing techniques. They wanted to standardize marketing technologies, streamline communications, and enhance customer experience and retention. In addition, they wanted to expand into the digital marketing space. They chose to partner with Infiniti Research to leverage their expertise in offering marketing solutions.

Other key challenges that the online healthcare service provider wanted to tackle by leveraging Infiniti’s marketing solutions were:

Transition from traditional to digital marketing: The online healthcare service provider wanted to revamp their traditional marketing model and integrate highly targeted online and offline tactics to engage with their patients.

Leveraging digital marketing on a tight budget: As the company witnessed huge losses in marketing budget on unprofitable initiatives, they had budget constraints. The online healthcare service provider, therefore, wanted to achieve better results from digital marketing campaigns by testing their effectiveness on smaller representative audiences.

Health Insurance Portability and Accountability Act (HIPAA) marketing limitations: As HIPAA restricted healthcare marketers from using certain tools, such as remarketing ads, in order to safeguard users’ confidential health data, the client had major limitations to marketing. The online healthcare services market client, therefore, wanted to thoroughly understand the policies and regulations in their target regions and strategies their initiatives accordingly.

Personalizing marketing initiatives: With Infiniti’s solution, they wanted to understand the needs, preferences, values, behavior, and demographics of consumer segments in their target market and devise marketing approaches accordingly.

Online healthcare service providers continue to lag behind when it comes communicating about the products and services they offer. Are you facing similar challenges? If yes, our marketing services solutions can help you to reach out to the right set of patients. Contact us today!

Our Integrated Approach

To help the online healthcare service provider tackle the above-mentioned challenges, a robust discussion guide was prepared in consultation with the client. The guide comprised of both qualitative and quantitative questions to gain insights about marketing initiatives from the top online healthcare service providers. Besides, an extensive database was generated by Infiniti Research team through secondary research.

As a part of the marketing services engagement, the experts selected smaller representative audiences and conducted demo campaigns across all the channels. By efficiently gauging the results, they helped the client to focus on creating campaigns that delivered the desired impact. The experts also helped the client to gather relevant insights into the HIPAA privacy rule and recommended solutions to customize goal-based-budget for marketing.

By gathering comprehensive insights into their patient’ needs and requirements, the online healthcare service provider was able to personalize marketing approaches for them and drive patient engagement.

Results Obtained

With Infiniti’s marketing services solution, the client was able to focus more into innovative marketing approaches, which helped them streamline communication and enhance customer experience. Also, by expanding into the digital marketing space, they were able to attract 250+ new customers in six months. Besides, the client was able to integrate highly targeted online and offline tactics to engage with their patients.

By undertaking the right marketing initiatives, they were able to save huge on their marketing budget. In addition, by understanding the restrictions of HIPAA, they were able to act accordingly and safeguard users’ confidential health data.

Infiniti’s marketing services engagement also helped the client to achieve 20% increase in profits and 15X increase in leads.

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Want to gather more insights into our services for companies in the online healthcare service market? Request more info here!

US healthcare industry

Infiniti’s Healthcare Market Research Engagement to Support Expansion Strategy

“Disputes over the US healthcare reform and the future of the Affordable Care Act dominated headlines in 2018, but that could take a backseat this year, as challenges such as digital therapeutics and tax reforms have started coming to the forefront,” says a healthcare market research expert from Infiniti Research.

The US healthcare industry is witnessing a phase of tremendous disruption, triggered by the advent of digital therapeutics, rising need for upskilled health workers, and emerging trade pressures. This pace of change has not only brought about new opportunities for companies in the US healthcare industry but has also compelled companies to restructure their businesses to efficiently tackle the rising challenges. Consequently, many healthcare companies, especially companies who are new to the US healthcare industry are now partnering with market research firms like Infiniti Research to explore new avenues and markets for growth.

Major companies in the healthcare sector have already started using data and research to increase their marketing visibility and sales opportunities. Don’t get left behind. Request for a FREE proposal today!

Business Challenge

The client is a healthcare company based out of Canada. The client was looking to expand their business operations to the United States. As the US healthcare industry is highly saturated, the client wanted to gain detailed insights into the market before making huge investments.

They also wanted to understand how the advent of digital therapeutics is reshaping the landscape for new medicines, product reimbursement, and regulatory oversight. Moreover, the client wanted to evaluate capital requirements for increasing their workforce’s efficiency and productivity and ensure they get the most out of new and impending investments into technologies such as AI and robotic process automation (RPA).

Furthermore, the client wanted to identify the tax reforms and restructure their business strategies to accommodate new rules and healthcare policies in the US healthcare industry. To do so, the client approached the healthcare market research experts at Infiniti Research.

Top challenges faced by the US healthcare company were:

Advent of digital therapeutics – As companies in the US healthcare industry are highly investing in digital therapeutics and connected devices, the client wanted to understand how these digital health technologies will reshape the landscape for new healthcare companies.

Tax reformsTax reforms posed a serious threat to companies in the US healthcare industry. Therefore, the client wanted to understand the evolving healthcare policies and restructure their business to accommodate new rules and regulations. They also wanted to restructure their supply chains to accommodate a new territorial tax system.

Need for skilled workers – With artificial intelligence and robotic process automation becoming mainstream in the US healthcare industry, the lack of skilled workers to support the new processes can turn out to be costly for the company. Therefore, by conducting a thorough US healthcare industry analysis, the client wanted to evaluate the budget they would need to recruit skilled workers or train them.

Entering a new market without a thorough understanding of the competitive landscape and industry challenges can prove to be costly for any company. CONTACT US to know how our healthcare market research solutions can help your company to engage more efficiently with today’s healthcare consumers.

Solutions Offered

With over 15 years of experience in serving various healthcare companies across the globe, the experts at Infiniti Research helped the client to devise an efficient market expansion plan to enter the US healthcare industry.

  • By leveraging Infiniti’s expertise in offering market entry advisory solutions, the experts helped the client to review macro and micro-economic environment, identify potential barriers to market entry, and identify the best route to enter the US healthcare industry.
  • By conducting a detailed market opportunity analysis engagement, the experts at Infiniti Research helped the client to assess markets’ readiness for new offerings including digital health technologies. With our help, the client was able to understand how digital health technologies will transform the US healthcare industry landscape in the years to come and identify competitors who were leveraging similar technologies.
  • By leveraging our expertise in offering market scanning solution, the market research experts at Infiniti Research helped the client to understand the evolving healthcare policies and tax reforms and track regional developments.
  • The experts also helped the client to evaluate the capital requirements for entering the US healthcare industry and also analyze the capital investment for recruiting skilled workers to support business operations.

Results Obtained

Based on our insights, the client gained detailed insights on the market demographics and competitive scenario. They also developed a detailed understanding of the attractiveness of market opportunities for their product and service offerings. The healthcare company was also able to devise a market expansion plan to establish a foothold in the US healthcare industry. Also, they were able to better understand the current and future market potential, capital investment, and market opportunities in the US healthcare industry. Furthermore, within two years of entering the US healthcare industry, the client was able to achieve profitable growth and establish themselves as one of the top 20 companies in the US healthcare industry.

By offering actionable market intelligence solutions, we help our clients meet their business goals and objectives to gain a leading edge in the market. Request for more information to learn more about our services and their benefits for your business.

US Healthcare Industry: Major Challenges

US Healthcare Industry Analysis

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Future of healthcare

4 Factors Shaping the Future of Healthcare

The healthcare industry has experienced a myriad of changes ranging from public legislation to technological development over the past couple of years. With the increasing population and the rising need for enhanced healthcare services, we can expect the future of healthcare to be dominated by technological advancements to ensure the efficiency of both patient care and processes in healthcare organizations. In this blog, healthcare industry experts at Infiniti Research unveil factors that play a key role in shaping the future of healthcare.

The global health care industry doesn’t show any signs of slowing down in 2019. RFP to know what the future of healthcare would look like and learn how our experts can help you build strategies to survive the rapid changes in this sector.

Factors shaping the future of healthcare

Future of healthcareCosts

There is an increased demand for healthcare services in the US. Experts predict that consumer spending on healthcare is expected to rise exponentially over the next decade. However, the healthcare costs are also expected to see a rise in the future of healthcare industry. The lack of transparency in pricing in U.S. healthcare organization will add on to this challenge.

Aging population

According to recent reports, a quarter of the US population consists of baby boomers. This generation is estimated to have a greater life expectancy than any of the previous generations. This means that there will be an increasing need for continued medical care for this population in the future of healthcare. Furthermore, the rising population will spur the need for healthcare services. This means that healthcare talent management professionals will continue to battle head-to-head with their peers. Furthermore, the biggest growth areas for employment in the future of healthcare will be home health aides, geriatric nurses, physical therapists, and similar jobs.

If healthcare providers can transform their organizations to foresee future challenges and plan strategies to overcome them, they are one step closer to success in the long run. Get in touch with our healthcare industry experts to know how we help clients to keep a closer watch on their target markets.

Healthcare consumerism

One of the biggest trends in healthcare right now is consumerism, and this trend is expected to play a dominant role even in the future of healthcare. Patients now have gradually started to believe that proactivity on their part is critical to ensuring high quality care and better outcomes.  As a result, patients are now taking active participation in their care experience and are even more empowered to choose their care plans. Furthermore, decreasing levels of direct contact with medical professionals are becoming common, and in the future of healthcare, patients will be able to order refills, schedule appointments, and consult with their primary care physicians with the use of online patient portals.

Drugstore clinics

There is an increase in the prevalence of healthcare clinics across the US, and this growth is expected to continue through the future of healthcare. These establishments provide a wide range of services including treating sprains and shingles, administering pregnancy tests, doing diabetes monitoring, and much more. This will be a direct competitive threat for the healthcare organizations in the near future.

Learn more about Infiniti’s solutions for the healthcare industry

healthcare marketing strategy

Essentials for Creating an Unbeatable Healthcare Marketing Strategy

Every organization needs to have a marketing strategy to stay competitive in the marketplace. When it comes to healthcare, irrespective of whether you are a healthcare provider, health tech developer, or a medical device manufacturer, you need to have a strong healthcare marketing strategy in place in order to survive amidst the emerging trends and massive consolidations in the sector. To stay competitive and gain new business, it is vital to have an effective brand strategy and marketing innovation. In this blog, we’ve discussed some of the must-haves for a winning healthcare marketing strategy.

The best strategies are those that are customized to meet the demands of your organization. Request a free proposal for a tailor-made healthcare marketing strategy to suit your organizational needs.

Essentials for a strong healthcare marketing strategy

healthcare marketing strategyFocus on customer experience

Today, customer experience is one of the most critical factors of success for any business. Your healthcare marketing strategy should revolve around how your products/services will meet the customer needs and ensure better customer experience. An effective healthcare marketing plan must include creating a mobile-friendly website, undertake accessibility best practices for those with disabilities where needed (such as your website or product), enhance usability for your website, service, or product design.

Easier accessibility

Another essential factor to enhance your healthcare marketing plan is to become more accessible to the customers. Undertake efforts to minimize the time taken for patients to reach a hospital facility in order to undergo treatment. This can be done by adopting more advanced technologies in healthcare such as live chat platforms, extended support hours, and telehealth services.

Be where the audience is

For your healthcare marketing strategy to be successful, it is vital to identify where your audience is most active and establish your presence there. Some key questions to be answered here include – what are the social networks that the target audience is clustered around? Is there an opportunity to develop a mobile app? What is your ranking on various search engines? An ideal healthcare marketing strategy should be able to place you where your target audience expects to find you.

While building a healthcare marketing strategy, chances are that you overlook critical factors that may play a key role in influencing your target audience. Request a free brochure to know how our solutions for the healthcare industry can help overcome this.

Build inter-personal relationships

Healthcare is a sensitive subject, so the closer you get to your customers and the better relationships you build with them, the chances of your success becomes higher. Advanced capabilities such as big data and analytics can facilitate in formulating a good healthcare marketing strategy and build better customer relationships. Furthermore, it also helps to understand if there are any common patient or customer demographics that can be incorporated into your marketing message.

Increase security

Security is one of the key issues looming in the healthcare industry right now. All your efforts put into building a good healthcare marketing strategy can go down the drain if your customers do not trust you with their data. From electronic health records to customer login details, security best practices must be followed, and all the regulatory requirements should be adhered to.

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