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Top Trends in the Industrial Packaging Market

Industrial packaging widely differs from consumer packaging in terms of shape, size, and functionality. The global industrial packaging market is a multi-billion-dollar market, driven by key industries such as chemicals, pharmaceuticals, lubricants, food and beverages, and construction industries. Industrial packaging often includes packaging to protect large parts or machinery, big cartons, corrugated boxes, plastic or fiber drums, protective films, wooden boxes, and specialized pallets. Industrial packaging functions as a protective barrier, controls release ofIR_Brochure hazardous materials, and provides information of content inside. It is essential that industrial packaging material be as lightweight as possible because any additional weight will add to the shipping, moving, and transportation costs.

Trends in the industrial packaging market

Recycling

A majority of the manufacturing companies generate huge amounts of toxic and non-toxic waste. A significant part of such waste is composed of packaging waste. Such packaging waste can be easily avoided by using materials that are biodegradable or recyclable. Numerous legislations have called for increasing the 3Rs principle – reduce, reuse, and recycle in the industrial packaging market. Reusing the packaging material prolongs not only the product lifecycle but also decreases the overall packaging cost. Many industrial packaging items such as wooden boxes, fiber drums, and specialized pallets can easily be reused. Also, the recycling trend has been on the rise mostly in the steel industry, as many studies have proven the process to have a minimal environmental impact. The metal packaging industry is also increasing its effort to recycle the packaging material as metals can maintain strength through successive stages of recycling.

Optimal pack shape

The shape of the pack also plays a crucial role in determining the total logistics and distribution cost, as most freight companies calculate the shipping cost based on volumetric weight. Optimizing the pack shape to occupy minimal shape can save considerable costs in the volumetric weight calculation process. For instance, manufacturers are favoring the cubic shape instead of the cylindrical shape of steel or plastic drum due to savings in space. Also, rectangular-shaped rigid IBCs enables the containers to be packed closely together leaving fewer gaps and increasing the total amount of cargo that can be transported in a single trip.

Downgauging

Players in the industrial packaging market have been increasing their sustainability efforts to focus on downgauging or material reduction. Research teams have been continually improving the packaging performance despite using fewer materials. For instance, engineers have been able to reduce the overall weight of a plastic drum by about 70% compared to 1970s. Engineers have also been able to replicate similar weight reductions in steel drums. Also, advancements in technology have reduced the average weight of multiwall paper sacks used in construction industry without sacrificing performance or strength. Such act reduces the transportation and logistics cost and eases material handling as well.

Safety

The players in the industrial packaging market are continually struggling to maintain a balance between controlling packaging waste and creating packaging material that provide the required strength and performance. Such decision making becomes even more critical when they are dealing with hazardous materials. To ensure minimal waste, international bodies such as the United Nations are taking the matter into their own hands by publishing an Orange book on the transport of dangerous goods.

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Exploring the Challenges in Sustainable Packaging: How to Overcome Them?

The popular quote “The first impression makes the best impression” is highly applicable in the case of product packaging to attract customers. A customer’s perception of the product begins the moment a product catches their eye on the retail shelf. Therefore, packaging a product is vital in more ways than you think.

Today’s customers have become highly exposed to the market and are more aware of the changing trends, all thanks to technology and globalization! The “environmentalist” virus is slowly infecting the consumer crowd as well. The rising concerns pertaining to environmental pollution from non-degradable products like plastic are making the consumers more responsible and undertake “green-packaging” measures. But switching over to sustainable packaging and re-inventing the packaging design might not be as easy and feasible as it sounds, as far as businesses are concerned. Some of the key challenges that companies face while moving towards green packaging trends are :IR_Brochure

 Cost concerns

For any business, the primary motive is to reduce cost and maximize profits. Most companies try to achieve this without compromising the quality of the packaging design. The cost of materials used in sustainable packaging are on the higher side when compared to the traditional packaging methods. This might prove to be heavy on the pockets of companies in the long run.

 Product safety

The basic idea of packaging is not just appealing to the consumer, but at the same time ensure that the content inside is intact. Sustainable packaging materials are made up of products that are recyclable and reusable, but they may not be as efficient as plastic and other thicker packaging materials that ensure product safety.

 Unwillingness of customers to pay more

Switching over to the sustainable packaging means a change in the overall cost of the company. The cost incurred may not be at a skyrocketing rate in most cases, but undoubtedly higher than traditional packaging designs. These additional costs are eventually passed on to the customers by companies to maintain their profit levels, but sometimes customers might start feeling that they are being overcharged for the same product, leading to a loss of customers in the long run.

How can companies overcome the challenges of sustainable packaging?

 There might be several design and product safety-related concerns faced by sustainable packaging. But these can be easily overcome by collaborating with strong packaging design thinkers who have the creativity and technology to overcome these challenges. Here are a few ways that companies planning to switch over to sustainable packaging can become successful in the implementation:

Collaboration is the key

As an organization, you might have amazing ideas for incorporating sustainability packaging into your business, but at the same time, you need the help of experienced designers and marketers for implementation. Designers can help you identify the packaging that is best suited for your product without compromising the quality and appearance of packaging. Whereas, marketers can help you pave the way to attract more customers and at the same time have control over budgets.

Understand long term-packaging implications

Companies must understand their entire product lifecycle and choose the materials that are best suited for their products rather than choosing the most sustainable packaging option. Not all types of sustainable packaging can help retain the quality and intactness of the content inside for a long period. Businesses have to consult experts and make the wise choice of packaging that would provide the most durability with reduced costs. At the end of the day, it is all about choosing what is right for the brand. Every decision should also be made through the lens of brand equity.

 

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Is “Go-Green” the New Anthem in the Food Packaging Industry?

People around the globe are increasingly getting concerned about the depletion of the environmental resources. Amidst this rising concern, it becomes important for a business to do its part in promoting eco-friendly business practices. Green packaging not only displays a brand’s compassion and awareness toward eIR_Brochurenvironmental issues but has also lowered costs through reduced shipping and material costs and wastage.

Why is green packaging good for your business?

Eliminate Excessive Wastage

Sustainable packaging eliminates the excessive use of packaging materials and is useful for helping companies to streamline their packaging design. Eliminating excessive materials in packaging also allows companies to make lighter shipments, which, in turn, helps in transporting large quantities in a single consignment and also provides more space in the retail shelves. While adopting green packaging solutions, companies must ensure that the packaging is appealing, cost-effective, and protects the product.

Abundant Availability Of Recycled Materials

A company can improve their sustainability index score by procuring materials from sustainable sources. Post-consumer recycled products are one of the best options available to companies, especially for shipping the products.

Establish Corporate Citizenship

The support from various stakeholders of a business can be garnered through displaying a socially responsible attitude. Shifting to green packaging creates a positive image for a brand in the minds of all the stakeholders involved; thus, building a better brand loyalty and goodwill for the company.

Control of the Purse Strings

Green packaging has proven to be a cost-effective alternative for companies, mainly because of the easily available materials used in packaging and their lower price.  The procurement, shipping, and storage costs are also less in the case of sustainable packaging. Therefore, by adopting green packaging solutions, companies are not only reducing their environmental footprint but are also increasing their profits and goodwill.

Change Before it Becomes an Enforcement

Environmental protection has become a global issue today, and many national governments are keeping a serious watch on industries and companies that are major contributors to environmental footprint. As such, there are high chances of governements imposing mandatory eco-friendly laws for companies. This would give them less time to make a process shift and adapt. Therefore, it’s better to take precautionary measures and change processes beforehand.

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