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Why It’s Time to Rethink Your Packaging Strategy and How to Do It Right

As hundreds of new products make their entry into retail shelves every year, it is critical for brands to revamp their packaging strategy in order to stand out in the market. Furthermore, changing consumer demand, social movements, increasing regulatory compliance, and economic challenges have brought the need for better packaging initiatives to the forefront. Businesses must rely on packaging strategy solutions that are ongoing, periodically evaluated, and continuously improved. Moreover, modern brands have also realized the importance of packaging strategies in marketing a product. The packaging design can play a vital role in the customers’ buying decision. Customers are placing equal importance on both the quality of the packaging design and the functional aspect of the product.

Packaging strategy solutions experts at Infiniti Research explain some of the key reasons why businesses must consider a product packaging redesign.

Outdated product packaging design

Trends in the packaging industry are constantly changing. In the 90s, skeuomorphic designs that made products resemble their real-world counterparts were popular. Most of the product packaging designs during that era also featured bright colors and a large number of design elements. However, today most companies are adopting a packaging strategy that is aligned with a minimalist approach which incorporates a significantly lower amount of design elements. If your current packaging strategy is outdated from what your counterparts in the market are offering, it definitely needs an upgrade.

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Innovation in product formula

It is common for companies to explore new product innovations and formulas over time. With the introduction of new ingredients or technology, the brand’s packaging strategy will have to adapt to meet these new functionalities and specifications. Moreover, this also acts as a good opportunity for brands for marketing the improvements in their product formula.

Company rebranding

Rebranding has become a common business trend lately. Mostly legacy brands who have been in business for decades tend to change to a more contemporary branding to reflect the modern times. Some even make changes to their logos and visuals in order to reflect a change in direction. Formulating a new packaging strategy under such circumstances are important to ensure that the design is consistent with the brand’s new aesthetic.

Dynamic market changes make staying updated with the latest market trends challenging. By partnering with our industry experts, you can stay updated on the latest trends and other market updates for your industry. Request a free brochure for more insights on our services.

Public relations crisis

Even the best of brands have experienced a public relations crisis at some point. As today we live in a digitally connected world, negative publicity can spread like wildfire on social media channels, proving fatal for the brand image and reputation. In case companies go through such a crisis, they must rethink their packaging strategy for two primary reasons. Firstly, it shows that the brand is moving away from the bad publicity that it has received. Secondly, it creates an impression that the brand is actively trying to improve its brand image, starting with the design.

Technological advancements

Incorporating modern technology as a part of your new packaging strategy can not only result in efficient product packaging and design strategy but also helps identify innovative designs that you may be missing out on. For instance, brands use several new visual elements in packaging to attract customers including embossing, debossing, foil stamping, or even a spot UV that highlights a part of the packaging design.

Steps to create an effective packaging strategy

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Market Assessment Study on the Green Packaging Market: Assessing Sustainability Challenges in Expanding Product Offerings to Niche Target Regions

Sustainability is an essential and fast-growing area of concern for the packaging companies as it addresses environmental, social, and economic challenges.

Green packaging, also known as sustainable packaging, makes use of packaging materials that cause little or no harm to the environment when compared with other kinds of packaging materials. The packaging industry is witnessing intense pressure from retailers, consumers, government, non-government organizations, packaged product suppliers, and environmentalists for the development of eco-friendly designs, green packaging materials, and end-of-life processes to improve packaging sustainability by minimizing its environmental and societal impact.

In today’s competitive business environment, companies in the global packaging industry are being extensively scrutinized along the entire supply network, starting from raw material processing to end-of-life processes. Consequently, there have been significant advances in sustainability, which has subsequently posed major challenges owing to the complexity of interactions between packaging and the packaged products and the various functions performed by them. The growing trend towards sustainability and the adoption of green packaging solutions has greatly influenced manufacturers in the packaging industry. Leading end-users including –  retailers, manufacturers, and consumers now prefer green packaging, which is formalized in corporate-social accountability goals and publicized in product marketing strategies.Request Proposal

Business Issues

  • The client: A green packaging manufacturer

With an aim to expand their product offerings to niche target segments, the client – a green packaging manufacturer – approached Infiniti to engage in a market assessment study that would help them assess consumer preferences and boost the overall awareness of their products. The primary objective of this market assessment engagement was to identify all market opportunities whilst effectively tackling sustainability issues.

How Can Market Assessment Help Companies?

Market assessment involves the comprehensive assessment of several factors – market trends, evaluation of the potential of new product or service offerings, new investment or new business idea, industry risks, and constraints. A well-executed market assessment will help you identify new market opportunities that offer better returns on investments.

Whether you are interested in venturing into a new market or launching a new product, market assessment is the crucial step in determining the potential customer base for your product and service offerings. The inability to conduct an effective good market assessment will ultimately lead to financial losses and wastage of resources, which could be detrimental to the future of your organization.

Summary of our market assessment solution

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Client Journey

To help the client gauge numerous factors influencing their growth in the packaging industry and assess the overall brand perception, the market assessment experts at Infiniti followed a strategic research approach. The approach included primary and secondary research methodology coupled with qualitative and quantitative data collection procedures. The experts also reached out to various investors and stakeholders in the packaging industry.

Solution Benefits and the Business Impact

With the aid of Infiniti’s market assessment engagement, the green packaging manufacturer obtained a holistic view of the entire market. Our solution also enabled them to develop an action plan for addressing the issues identified. The market assessment engagement also enabled the client to gain a holistic view of the risks and opportunities in the packaging industry. This study also facilitated the extraction of other information including trends, growth, opportunities, risks, and key players in the market.

The Future

The growth in environmental awareness along with drastic changes in consumer attitudes toward sustainability are expected to greatly impact the future of the packaging industry. With the growing demand for green packaging, this industry will witness a surge in the number of companies embracing eco-friendly and sustainable approaches. However, in the future, we will see more businesses embracing greener approaches with the ultimate goal being the enhancement of productivity as well as limiting negative environmental effects.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the packaging industry.

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Switching to Green Packaging: What Is in It for Your Business?

Did you know that environmental degradation has caused the extinction of over 1 million living species in the world? This is one of the main reasons why businesses have come under the radar of government and other regulatory agencies. Packaging is an aspect where businesses majorly contribute to environmental degradation. Earlier, materials such as plastic were widely used by businesses. However, with the ‘go green’ movement on the rise, companies are looking for green packaging options to do their part. Though switching to sustainable packaging methods would mean a higher initial investment and change in culture, it would bear fruit in the long run. Eco-friendly business practices demonstrate compassion and awareness, which can be a persuasive factor in helping customers choose between you and the competition. In addition, companies who invest in green packaging also stand to save money in the form of shipping costs, material costs, and reduced waste. Let’s take a look at the advantages that business can gain by adopting sustainable packaging techniques:Request Proposal

Reduce environmental footprint

The goodwill of a business depends largely on their ability to show their customers that they are a social entity and care about the environment. Embracing green packaging methods can greatly help in establishing this. Eco-friendly packaging means much more than recyclability. Companies need to understand their packaging’s life-cycle. It extends from the raw materials and techniques used, all the way through to the impact and practicalities of disposal or reuse.

Reduced logistics costs

Thought the cost of packaging materials could be slightly higher when compared to non-degradable counterparts, companies can save greatly on other aspects. First, it greatly reduces the amount of raw materials used to create the packaging. Reduced materials also mean reduced effort at the end of the packaging life-cycle when it comes time to dispose or reuse it. Furthermore, the smaller it is the easier and cheaper it is to move products from one place to another. Consider all the shipping between the factory and the store then look at how much your business paid for it. It’s likely to be a big figure and green packaging can significantly reduce it.

Improved brand image

As mentioned earlier, companies that abide by environment-friendly practices such as green packaging stand a bigger chance of getting into the ‘good books’ of the customers and the regulatory authorities. By switching to sustainable packaging, not only can businesses enjoy hassle-free business operation, they can also ensure that they create a good brand image in the market. Environmental sustainability has become increasingly popular among millennials who form major drivers of growth and profits in several industries. Hence, with the help of green packaging methods companies can easily capture the support of this section of the target customers.

Easier grants and incentives

Grants, incentives, and favorable loan rates are sought after by almost all businesses. Governments and independent bodies offer incentives to invest in energy efficient and green technologies. Using these funds companies can easily buy equipment to reduce their carbon footprint. Moreover, in most cases, these grants and loans are offered at a no-interest or a low-interest pattern.

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Unveiling the Packaging Trends of 2018: 5 Things You Need to Know

Packaging trends are rapidly evolving with each passing year. With the current trends in buying behavior of customers and a large number of options at their disposal, it is not surprising that companies in the packaging industry are expected to be more innovative than ever before.  Broader themes of preservation, automation, aesthetics, sustainability, and trust are now at the forefront of packaging trends. From going light and flexible to healthier foods and clean labeling with packaging, it looks like the packaging industry is geared Request Proposalup to awe customers in 2018. Here are some of the key packaging trends that have made it to our list this year:

Less is more

Sustainable packaging is one of the key packaging trends that is gaining traction due to the rising need for cost efficiency and optimize packaging materials without compromising on the food and beverage products. Also, the focus on boosting conversion rates and development of better packaging equipment offers many options to reduce energy use in the packaging industry. Using fewer materials and less energy during packaging production without compromising on packaging integrity is slowly becoming popular among packaging companies.

Digital print

Packaging and labeling companies are responding to the market’s demand for more customization and personalization and companies are now investing in the toolset to make this possible. 2017 was a tipping point in the fact that there were newer narrow web digital press installations for the first time ever. Digital print in flexible packaging and folding carton segments is expected to be one of the interesting packaging trends to watch out for this year.

Building brand experience

Online and offline shopping with door delivery is on the rise, hence the visual and tactile impacts inside a delivery can be a powerful selling point for brands. Logos, illustrations, and photos can either be printed on the protective packaging materials or directly on the shipping box. This can help deliver a brand experience that connects with consumers and further communicates how that brand value is enhancing their lives. By using custom packaging, companies can reinforce their mission and lifestyle, as well as the customer lifetime value. As companies discover more about their customers, both their shopping and unboxing experiences will become more personalized.

Transparency and clean labels

Food traceability and complete transparency have become more important than ever for consumers. This year, we can expect packaging designs that will enlighten consumers’ purchase decisions with concise, easy to understand design elements, and messages to help consumers focus on the product qualities. Aiming for packaging designs that enlighten consumers’ purchase decisions, brands will reject approaches that offer too much or too little as they can leave shoppers more confused than informed. Since modern consumers are highly informed, brands can face the risk of being rejected if consumers feel overloaded with information, leading to the questioning of provenance, transparency, and authenticity.

Flexible packaging

Flexible packaging remains one of the fastest growing packaging formats due to its premium branding, convenience, functionality, and sustainability. Companies in the packaging industry are excited about the opportunity to disrupt a category with a new package design that provides greater shelf appeal, is easy to store, easy to open and reseal, easy to carry, extends product life, and uses less material which provides shipping efficiency and optimizes e-commerce. Flexible packaging is one of the most popular packaging trends this year as it delivers compactness and durable barrier protection while maintaining the lowest possible carbon footprint.

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The Future of Sustainable Food Packaging

Your food delivery arrives at your door! All the contents are in a huge plastic bag. Inside, there’s pizza packed using paperboard which is supported by plastic-made pizza tables. Also, there are noodles packed in a paper box. They have provided multiple mini ketchup sachets packed using plastic. Then, single-use plastic spoon and fork, which is wrapped in plastic. So much waste for a single delivery. Now imagine the amount of packaging waste produced all across the world. Estimates suggest that by 2050, our ocean will have more plastic than fishes. To avoid such a situation, numerous companies are working on a packaging solution which is sustainable or biodegradable and won’t end up in our ocean. The world has seen numerous innovations in terms of sustainable food packaging since most countries are now focusing more on sustainability to reduce their carbon footprint. Keeping this trend in mind, this blog shortlists some of the key developments that will have a huge impact on the future of sustainable food packaging? 

Future of sustainable and biodegradable food packaging

Algae water bottle

It may be surprising, but yes, the cost of the plastic used for packaging the water is costlier than the water itself. Even more surprising is that the bottles that cover the landfills take 1,000 years to decompose and half of it is only used once.  Icelandic product designer Ari Jónsson took the matter into his own hands and came up with a biodegradable water bottle made from algae. The wobbly jelly-like bottle retains its unique shape until its empty, after which it begins to break down. The good part is, consumers can even chew and eat the bottle. Additionally, the bottle also has the property to keep water cool, even in hot weather.Request Free Proposal

Oil package

Researchers are exploring the possibility of using a package made of caramelized sugar, coated with wax. It can be cracked open like an egg, after which the wax no longer protects the sugar and the package finally melts when it comes in contact with water. Such a packaging is useful for oil-based food.

Edible Films

An edible film is a thin layer, which acts as a barrier between food and the surrounding environment, and can be consumed. The edible film can be used to prolong the shelf life of the food and protect it from microorganisms. Such films are made from starch, and natural additives can be used to enhance the taste of the packaging. For instance, spicy curry or pepper can be added to enhance the flavor of the packaging material. Such films can come as a boon for sticky food such as toffee, which sticks to paper packaging. In such a case, edible films can be used to package the toffee. It can also be used to coat meat, fish, oily foods, and instant noodles.


Sometimes, there isn’t any substitute as good as plastic for food packaging. Plastics are very useful for oily food or food that can spill. Bioplastics borrow similar properties of plastic and place a minimal strain on earth. Microorganisms in the environment can metabolize and break down the structure of the biodegradable plastic. Such plastics are made from all-natural plant materials such as corn oil, orange peels, starch, and plants. It does not contain any harmful chemical as traditional plastic. All plant based materials are melted down and poured into molds of various food packaging shapes.

Biodegradable take-out food containers

Styrofoam and polystyrene are the most commonly used material for take-out containers. However, it is possible that chemicals in the polystyrene can actually leak into the food. Millions of such containers are thrown away every year. A company named Styrophobia makes compostable and biodegradable containers that can be used for food packaging in an environmentally friendly manner.

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4 Secret Ways to Cut down on Packaging Costs

Packaging plays a functional as well as a promotional role for any company. In the attempt to make packaging both protective and attractive, companies shell out a bomb on packaging materials. Some of the materials chosen might not even be necessary. Furthermore, when companies plan to reduce costs, their first focus is often what product design changes can be made to reduce material costs. Many overlook entirely the option of refining the product’s packaging design instead. Enhancing and optimizing packaging design can not only save a company boatloads of money, but it can also provide better product protection and reduce carbon footprint. The packaging industry is currently bombarded with innovations that can help companies to identify more pocket-friendly options for packaging, consequently reducing the packaging cost. Here are four surefire ways to reduce packaging cost:

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Prioritize R&D

All kinds of packaging are not created equal. It is essential to dedicate time to undertake thorough research into the latest innovations and alternatives that the packaging industry has to offer. Identify and test multiple design and material options. A bit of extra time on R&D can save years and years of wasted dollars in the long run. Furthermore, this also curbs the risk of over-packaging or using processes that require too much labor or materials.

Redesign packaging

Upgrading the packaging for older products is as important in reducing costs as providing time to optimize packaging for a new product. As new technologies and products become available in the packaging industry, previously designed products can be upgraded to reduce the packaging cost. Several prominent companies have reduced their packaging cost by merely adjusting the design in a way that would reduce the amount of materials used. Companies can use techniques that would eliminate labels and print directly onto the package to minimize materials, also change the shape of the container to improve packing density.

Digital printing

Switching from conventional printing to digital printing will reduce the overall packaging cost to a large extent. Using traditional printing methods will require companies to order large amounts of packaging material. On the other hand, digital printing makes short to medium-runs a more cost-effective option for specific product lines. Hence, with the help of digital printing techniques, companies can cut short their packaging cost by an enormous amount.

Automated packaging

There are a number of automated packaging solutions available in the packaging industry, designed to speed up the packaging process, freeing up workers to perform other tasks, and, in turn, reducing costs. For instance, ideally, a where a hand stretch wrapping a pallet might require two people, after introducing an automated stretch wrapper, the process will only require one. In this manner, companies can cut down on their packaging cost to a large extent. By automating the packaging process, companies can also employ the excess labor force in other vital operations. This would help the company to improve their overall efficiency.

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Are you Overspending on Your Packaging? Know the Factors That Affect Packaging Costs

Packaging has become an indispensable part of product marketing. For some products, packaging just steals the limelight away from the product; whereas, for others, it adds to the user experience. Packaging for business purpose serves different functionality, where it is more about preserving the content for throughout the supply chain rather than attracting the customer. With a lot of emphases placed on the main product itself, one can easily ignore the packaging costs. People may often feel that the packaging cost is insignificant. Although sometimes, the cost can well exceed the price of the product itself. For instance, a shower gel can cost about 10p to manufacture with the bottle itself costing three times more at around 30p. It is important to control such wasteful packaging, as it not only increases the overall price but also burdens the environment by creating waste. So it is important to be well-versed Request Free Proposalwith the cost of packaging and what factors affect the final price.

Factors affecting the packaging costs

Product sensitivity and specification

It is perhaps one of the most obvious factors affecting the cost of packaging. The more sensitive the product is, the more manufacturers have to spend on packaging. There’s a direct correlation between the fragility of the product and the final packaging price. For instance, fragile products will have to be wrapped in bubble wrap, padded with thermocol, and finally be sealed inside the corrugated boxes. As a result, the packaging cost can skyrocket. Additionally, larger product will also require more packaging materials and consequently impose a higher packaging cost.

Role in supply chain

Apart from the sensitivity of the product, the packaging cost also depends on its role in the supply chain. It is essential to consider how the product moves through the supply chain, what kind of environment it will face, and the type of handling it will experience. For instance, products that go through courier networks will change hands multiple times, and it will go through numerous distribution centers, vans, and lorries. The product might be exposed to different settings and forces including impact and vibration. If the product is shipped directly to the customer, then it can do away with all those extra packagings, where primary packaging itself might be sufficient.

Packaging complexity

Apart from the materials used in the packaging to protect the items, several other factors may complicate the packaging. For instance, a simple cardboard box may have different die cut inside, which requires complicated assembly. Sometimes such elaborate packaging needs humans to fix the packaging as packaging machines might only be capable of performing simple cuts. Although complex packaging wows the consumers, it does add to the packaging cost as it requires more manual hand work. Take beer case packaging, for example, a simple beer box case is easy to package and can be done by machines itself. But for wrapping a six-pack with the handle it requires manual work which not only consumes time but also drives up the cost.

Order volumes

Its common sense by now that whenever items are bought in bulk, the cost per item will lower significantly. The same principle applies to packaging while ordering in large volumes as well. The reduction in cost is realized due to multiple factors such as lower machine setup time, seamless manufacturing process, less manual tasks, and ease in storage and shipping needs.

Marketing costs

Finally, companies need to consider the role of packaging in the product’s marketing. For economical products, price may be the selling point, but for luxury products packaging needs to be elaborate. For instance, the cost will significantly increase when using multi-color print in the corrugated boxes instead of single-color black print. Additionally, using matte plastic over shiny ones will also incur extra cost.

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Top 5 Packaging Companies in the World

The history of packaging dates back to as far as 5000 years when materials such as leaves, wood, and glass were used to cover or store the product. Modern technology has come a long way that it provides strength, resilience, protection, functions, and aesthetics to the product. Today, the packaging is quintessential to the success of a product, as a significant purchase decision in a retail setting is based solely on the aesthetics and functioning of the packaging. Some packaging gives the brand a more premium feel, whereas others protect it from extreme conditions including heat, light, air, wind, and moisture. Today, we take a look at those companies who pioneer in manufacturing packaging materials and design for both consumer and industrial products. Their packaging solutions range fromIR_Brochure containers, pouch, cartons, shrink wrap, pallets, cases, and tray. So, here’s a list of some of the top packaging company in the world right now.

International Paper

International Paper is the largest pulp and paper company in the world. The company produces a wide range of plastic lids and paper cups for fast-food chains such as McDonald’s, Wendy’s, and Subway. They have a wide array of product line including cellulose fibers, coated paperboards, containerboard, corrugated packaging, and papers. International paper generated revenues of about $20 billion with an employee base of 55,000 operating in more than 24 countries. The company shows its commitment to recycling by collecting more than 6 million tons of paper in the US alone to be recycled.


WestRock is an American packaging company formed after the merger between MeadWestvaco and RockTenn. It is one of the leading producers of corrugated and consumer packaging and recycling solutions. The company specializes in folding cartons, paperboard, displays, corrugated containers, containerboard, Kraft paper, and protective packaging. They are also one of the largest integrated recycler and process and recycle fibers, virgin fiber, boxes, and other material.

Stora Enso

Stora Enso is a Finnish paper and pulp manufacturing company. The packaging company is also a leading provider of renewable solutions in biomass, wooden construction, packaging, and paper in the global markets. The company has also won various awards for best packaging designs including the famed The Golden Egg Award in Sweden. The company is currently increasing its investment in renewable construction products and biomaterials as it expects lucrative growth opportunities in the future.

Reynolds Group

Reynolds Group is an American packaging company and also one of the world’s largest manufacturer and supplier of foodservice packaging and consumer beverage products. The company has an association with Reynolds Metal Company is also one of the largest aluminum manufacturers in the world. They operate through five segments including Closures, Evergreen, Graham Packaging, Pactiv Foodservice, and Reynolds Consumer Products.  The Pactiv Foodservice division provides packaging solutions for foodservice companies such as containers, wraps, trays and pads, cups and straws, and AG packaging. Their other division Graham Packaging manufactures packaging materials for food, beverage, household, personal care, automobile, and healthcare industry.


Amcor, an Australian packaging company, produces flexible and rigid packaging catering to food, beverage, tobacco, and healthcare industries. Headquartered in Zurich, Switzerland, the company posted sales figures of $9.1 billion from 200 sites spread across 43 countries. Amcor has been focusing their efforts towards sustainable packaging that is more functional, appealing, and cost-effective. The company was presented by the DuPont Awards for Packaging Innovation in 2017. Additionally, due to its efforts in sustainability practices, it has been included in Dow Jones Sustainability World Index, MSCI Global Sustainability Index, STSE4 Good Index, and CDP Climate Disclosure Leadership Index.

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Top 5 Exhibits of Green Packaging Applications

Packaging is a crucial aspect of the product which not only protects it against external threats but also serves as an influencer to induce customers to make the purchase. However, the packaging industry has recently come under heavy criticism because of its wasteful nature. Almost all packaging, including primary and secondary packaging, is discarded by the user once the product is consumed. Such acts create a massive amount of wastage, which then end up in oceans and landfills. Some of those materials are not recyclable and end up harming the marine life. For instance, numerous breed of small fish choke on tiny plastic microbeads, increasing the mortality rate and disturbing the balance of marine ecology. As a result, companies are focusing on green packaging applications by using biodegradable materials, sustainable packaging, and ecological packaging. Here are some of the notable brands that IR_Brochurehave skillfully executed green packaging expressing their concerns towards saving the environment.

PUMA’s clever little bag

In association with fuseproject, PUMA created a game-changing packaging system that would significantly reduce their carbon footprint and the use of cardboards for shoe packaging. The packaging replaces traditional shoe boxes with a recyclable cardboard box covered by a reusable bag. The company claims that it has helped them reduce water, energy, and fuel consumption by more than 60% each year. Additionally, it has also reduced the requirement of paper and cardboard materials by about 65%, making it easier to transport. The green packaging also benefits the customer as they can reuse the bag again for shopping or storage purpose.

Edible coffee cups from KFC

‘Scoff-ee Cup,’ an edible coffee cup from KFC, is the first of its kind in the UK. The cup is made from biscuit, wrapped in sugar paper, which is then lined with a layer of heat-resistant white chocolate to ensure the coffee stays hot. The best part of the packaging is that the chocolate lining melts over time, making the biscuits softer. This green packaging innovation just augments the experience of consuming coffee with cookies, a perfect way to kickstart the day. If that was not enough, the company has infused the cups with aromas including coconut sun cream, wildflowers, and freshly cut grass. The outer wrapper is also edible and branded with KFC’s logo, making it look like a regular coffee cup.

Naturally Clicquot 2

In a bid to create eco-friendly green packaging the Veuve Clicquot devised a packaging for its product line of champagnes. After redesigning the previous version of Naturally Clicquot, the company has come up with Naturally Clicquot 2, which consists of two parts that fit into each other with the bottle clamped between them. The packaging also won the 2015th edition of The Dieline Awards. The pack, which is made from ecological and compostable material PaperFoam, can be recycled as paper and also keeps the bottle contained cool for two hours.

Nike Air packaging

The Nike Airmax is seen as a shoe that provides extreme levels of comfort in a relatively light air-like weight. However, Nike has taken the positioning to the level of packaging as well by replacing cardboard boxes with lightweight clear plastic bubble cushioned in an air bubble. Although it uses plastic as the packaging materials, it significantly cuts down on the overall material requirement and paper materials, thereby contributing to sustainability.

360 paper bottle

The 360 paper bottle is a single serve bottle made out of 100% renewable materials, which eliminate the need for a plastic bottle. This green packaging, which is manufactured by Paper Water Bottle, a pulp packaging company, reduces the energy required to produce the water bottle by about 2000 times. The bottle is made from bamboo and features a lid which peels off into two halves. The bottle is designed in such a way that it allows for self-bundling eliminating the need for packing in a six pack thereby reducing the transportation cost as well. 

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