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Building an Effective Remote Patient Monitoring Strategy

With the rising demand for healthcare services especially due to the growing incidence of chronic diseases among the aging population, there is unprecedented stress on primary care. Furthermore, the low nurse to patient ratio in hospitals as well as clinical setup are increasing strain on emergency care centers and assisted living centers. To tackle similar challenges, healthcare systems are considering to radically transform service delivery through remote patient monitoring services.

Remote patient monitoring (RPM), a technology that allows patients to be monitored outside traditional clinical settings, was relatively slow to be adopted by healthcare providers. A variety of technological and financial factors hindered the early adoption of remote patient monitoring systems. However, over the years, the remote patient monitoring market saw an increase in the number of patients being monitored remotely and the trend is expected to continue over the next decade as well. Whether your healthcare organization was an early adopter of RPM technology or you are just getting into the game, there remains a number of basic factors that must be considered to ensure your RPM efforts are financially and clinically successful. Based on our expertise in helping several remote patient monitoring service providers tackle key challenges, below are some key points to consider.

While implementing advanced healthcare technologies in your organization, it’s easy to overlook some key gaps in implementation. RFP to consult an expert from Infiniti Research and learn how we can help you with a flawless technology implementation strategy to suit your business needs.

remote patient monitoring

Remote patient monitoring in today’s healthcare scenario

Today, with pay-for-performance becoming mainstream, remote patient monitoring has now become imperative for providers of all kinds. However, this wasn’t the case a decade or two ago. But with the multitude of benefits that RPM brings with it including aiding better clinical outcomes, controlling healthcare costs, reducing admissions and readmissions, and improving overall access to healthcare are some of the main reasons why healthcare providers are increasingly making RPM devices available to their patients. In some cases, remote patient monitoring is used as a condition of long-term treatment, especially for those with chronic diseases.

Execution is more important than the technology

Remote patient monitoring services undoubtedly provide a host of benefits for healthcare providers and patients with chronic illness. But it is essential for healthcare providers to not get carried away by these lucrative advantages. Firstly, it must be ensured the organization is equipped with the necessary infrastructure, personnel, and work processes that are required to provide scalable RPM implementation that can exceed performance expectations. Prematurely rolling out remote patient monitoring strategies and initiatives can result in failure due to faltered back-end execution. This could in turn also hamper the organization’s reputation.

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Conduct early due diligence

Leveraging the ample amount of available data and input on remote patient monitoring tools is more feasible than using pilot projects. As modern patients expect turnkey solutions from healthcare providers, organizations cannot expect patients to wait until they resolve the gaps in these pilot projects. A greater degree of patient and staff satisfaction can be ensured by rigorously conducting due diligence at the early stages, and ensuring that the remote patient monitoring system can be rolled out successfully.

Consider RPM as a cost containment strategy

A healthcare organization’s remote patient monitoring strategy should not ideally be dictated by an RPM vendor or be based on the deals on RPM technology. In order to be able to clearly visualize the merits and demerits of remote patient monitoring technologies, providers could consider the benefits of working with a healthcare consulting firm that is well-versed in this and can help in strategic allocation and implementation of the technology.

Want more insights on enhancing your remote patient monitoring strategy?

Healthcare industry

Confronting Change Fatigue in the Healthcare Industry

The external environment is constantly changing, what are its implications on your organization? The healthcare industry is one such sector where organizations have been under constant stress after almost a decade of restructuring, transformations, and turnarounds. Furthermore, healthcare companies have been overwhelmed by a plethora of quality initiatives and goals for physicians including the increasing need to reduce infections to preventing readmissions, medication errors, falls and pressure ulcers. As a result, the healthcare industry is understandably showing signs of change fatigue.

When senior managers talk to employees on a regular basis about how a transformation is going, the whole company is more likely to maintain a sense of direction. This has declined dramatically in the healthcare industry over the past few years. Companies that lack a clear sense of direction run the risk of change fatigue and could result in their transformation efforts to burn out before it can take off. In this article, healthcare industry experts at Infiniti suggest some key strategies to prevent change fatigue in quality initiatives at healthcare organizations.

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healthcare industryImplement a quality culture

One of the ways in which companies in the healthcare industry can prevent change fatigue in their organizations is by implementing quality initiatives as part of a broader organizational culture of quality and safety. Building an organizational culture that is largely based on high reliability and delivering consistently in a high-risk environment.

Constant communication about progress

Experts at Infiniti Research suggest that another way to prevent physician and staff burnout is to constantly communicate with them regarding progress towards their goals and also recognize key achievements. Keeping front-line workers updated on progress is critical for engaging them in quality improvement efforts.

Get in touch with our experts to know how we have helped top companies in the healthcare industry to sustain healthcare transformations.

Assign accountability

Making different individuals accountable for specific tasks and goals keeps people engaged in quality efforts. This also helps prevent fatigue. Goals can also be set for individual departments in healthcare companies to demonstrate how each team member contributes to the achievement of the team’s overall goals.

Re-train staff

As the organizational demands and the external environment are rapidly changing, it becomes highly necessary to re-train employees in the organization to keep them engaged and equip them to carry out new tasks to meet demands. Furthermore, investing in training and retraining ensures everyone has the skills and tools to improve and helps keep quality improvement at the forefront.

Learn more about Infiniti’s solutions for the healthcare industry.

healthcare industry

Why Diversification is the Key to New-Age Healthcare Transformation

The healthcare sector is undergoing a constant wave of transformation. From shifts in care settings to heightened expectations for stronger cost management and better consumer experience, traditional healthcare players are experiencing increased pressure on its core business models. A willingness to make bold moves in response to the market transformations can help businesses improve their profitability in the long run. For payers and providers that want to succeed, it is essential to focus on activities beyond their core functions that open up new avenues of revenue and profits. Healthcare industry research by experts at Infiniti shows that healthcare organizations that have invested to diversify into multiple industry sectors are gaining stronger returns when compared to their competitors that have not yet diversified. According to our healthcare industry experts, here are some of the key reasons why diversification is vital for companies to cope up with transformations in the future of healthcare.

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Benefits of diversification in the healthcare industry

Accelerates growth

Generally, companies in the healthcare industry tend to rely on organic changes or incremental improvements to fuel organizational growth. However, due to the revolutions expected to take place in the future of healthcare, companies in the sector can accelerate their growth by diversifying into non-core areas of healthcare. Some players even choose to diversify in order to combat the headwinds in their core business and achieve breakthrough growth.

Attractive to investors

Investors regard healthcare industry growth as a means to gain higher-value revenue streams and therefore regard it positively. Companies can build new businesses through diversification. Furthermore, it becomes easier for payers to enter the care management space and manage population risks more efficiently. For instance, adding digital services can enable providers to better connect with patients and accommodate changes in care delivery. Our research shows that healthcare organizations that have diversified their operations were more successful in delivering excess total returns to shareholders.

Payers and providers can achieve the full potential of care management including a positive ROI if they substantially improve their ability to identify, reach out to, and engage patients. Get in touch with our experts to know how we can help you achieve this.

Protects the core functions

A common misconception among payers and providers is that diversifying will distract the organization from its core functions. However, if managed properly this can be avoided and in turn diversification can help protect core businesses. For example, expanding ambulatory services can create new streams of revenue for a company in the healthcare industry as it accelerates the patient inflow into the company’s acute care services.

Final thoughts

Considering the rising pressure on traditional businesses, healthcare executives should strongly take into account the advantages of strategic diversification in areas where their core can give them an inherent advantage. To succeed, it is imperative to spend real-time and invest resources to develop a strategy and approach that will harness the full potential for this move.

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Recent Posts

Consumer experience in healthcare

Fine-Tuning Consumer Engagement in Healthcare

Owing to digitization and the rising market competition, consumer-brand relationships have evolved.  Top healthcare companies are trying to incorporate these developments in consumer-brand relations into their processes by building better consumer engagement in healthcare. According to Infiniti’s healthcare market research experts, the consumer engagement strategies followed by most healthcare companies today are archaic. Which means that it is high time for healthcare marketers to rethink and redesign their consumer engagement plan. While not every innovation and strategy may resonate with every consumer, there are certainly plenty of wins to be had. Below are some effective strategies to consider for better consumer engagement in healthcare.

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How to build Consumer engagement in healthcare

consumer experience in healthcarePersonalization

In order to ensure better consumer engagement in healthcare, companies in this sector must invest generously into ways to understand their customers better and personalize offers to suit their needs. This does not mean bombarding them with offers, but to present relevant, time-saving options in order to help them make better healthcare choices. Organizations who provide the best empathy and support to reflect their consumer’s emotion will succeed in gaining better consumer engagement in healthcare and rise above their competitors.

Innovation inevitably requires breaking down of existing barriers and substantiate the ROI that consumer experience investments can deliver. Get in touch with our experts to know more.

Optimize web experience

Since almost all top healthcare providers are going digital, it is essential to join the bandwagon to avoid being left behind. Websites are one of the key areas that healthcare organizations must work on. Efforts should be made to not only make the company website look attractive but including features such as online booking of appointments will ensure better and hassle-free customer experience.

Enhance mobile experience

Several food chains and apparel stores are offering top-notch mobile experience to their customers. Take inspiration from these players and focus on delivering mobile experiences on par with these players in order to enhance consumer engagement in healthcare. This will help simplify buying experiences and in the case of healthcare this means office visits, diagnosis and procedures. Healthcare companies can even consider implementing a loyalty program that offers discounts for parking, dining, or the gift shop, for patients and family members who frequently visit their facility.

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healthcare marketing strategy

Essentials for Creating an Unbeatable Healthcare Marketing Strategy

Every organization needs to have a marketing strategy to stay competitive in the marketplace. When it comes to healthcare, irrespective of whether you are a healthcare provider, health tech developer, or a medical device manufacturer, you need to have a strong healthcare marketing strategy in place in order to survive amidst the emerging trends and massive consolidations in the sector. To stay competitive and gain new business, it is vital to have an effective brand strategy and marketing innovation. In this blog, we’ve discussed some of the must-haves for a winning healthcare marketing strategy.

The best strategies are those that are customized to meet the demands of your organization. Request a free proposal for a tailor-made healthcare marketing strategy to suit your organizational needs.

Essentials for a strong healthcare marketing strategy

healthcare marketing strategyFocus on customer experience

Today, customer experience is one of the most critical factors of success for any business. Your healthcare marketing strategy should revolve around how your products/services will meet the customer needs and ensure better customer experience. An effective healthcare marketing plan must include creating a mobile-friendly website, undertake accessibility best practices for those with disabilities where needed (such as your website or product), enhance usability for your website, service, or product design.

Easier accessibility

Another essential factor to enhance your healthcare marketing plan is to become more accessible to the customers. Undertake efforts to minimize the time taken for patients to reach a hospital facility in order to undergo treatment. This can be done by adopting more advanced technologies in healthcare such as live chat platforms, extended support hours, and telehealth services.

Be where the audience is

For your healthcare marketing strategy to be successful, it is vital to identify where your audience is most active and establish your presence there. Some key questions to be answered here include – what are the social networks that the target audience is clustered around? Is there an opportunity to develop a mobile app? What is your ranking on various search engines? An ideal healthcare marketing strategy should be able to place you where your target audience expects to find you.

While building a healthcare marketing strategy, chances are that you overlook critical factors that may play a key role in influencing your target audience. Request a free brochure to know how our solutions for the healthcare industry can help overcome this.

Build inter-personal relationships

Healthcare is a sensitive subject, so the closer you get to your customers and the better relationships you build with them, the chances of your success becomes higher. Advanced capabilities such as big data and analytics can facilitate in formulating a good healthcare marketing strategy and build better customer relationships. Furthermore, it also helps to understand if there are any common patient or customer demographics that can be incorporated into your marketing message.

Increase security

Security is one of the key issues looming in the healthcare industry right now. All your efforts put into building a good healthcare marketing strategy can go down the drain if your customers do not trust you with their data. From electronic health records to customer login details, security best practices must be followed, and all the regulatory requirements should be adhered to.

Healthcare market research

What Automation Means for Healthcare Market Research Providers

Automation and other technological innovation have already made their way into several processes in the healthcare industry. However, automation in healthcare market research is a relatively new concept. There has been several debates and discussions in the past couple of years relating to the pros and cons of applying automation in healthcare market research. Most stakeholders in the sector were of the belief that applying automation into healthcare market research is either out of scope or introduces sampling or methodological variability. Consequently, substantial amounts of routine tasks, data integration, and reporting remain manually done. Given the amount of technology available today, healthcare market research services providers must leverage them to enhance the accuracy of their findings and improve data recording and analyzing processes.

Manual processes in healthcare market research, especially in an era where there is an abundance of data to be collected and filtered, can prove to be extremely tedious for researchers. So, what exactly does automation mean for healthcare market research service providers and what are the key types of automation that they should be watching out for?

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Automation in healthcare market research

Healthcare market researchWhen considering automated solutions, providers must take into consideration these key factors:

Sampling

Getting the right audience to fill surveys and collecting this data within a stipulated period of time from multiple respondents can prove to be a highly exhausting task for healthcare market research providers. Moreover, with physicians busier than ever due to rising demand for healthcare services, getting them to provide high-quality answers while on the go is another hurdle. Automation in the form of sophisticated sampling algorithms however now allows researchers to optimize for speed and response quality. Here, the sampling methodology used goes out to smaller subsets of respondents at a time. Such sampling automation means a better survey experience for physicians, resulting in quicker responses and increased rates of participation with higher data quality.

Survey data

One of the prime reasons why traditional healthcare market research takes several weeks to be compiled and reported is the enormous amount of time and effort required to cleanse the data sets. New survey technology applications help solve this issue by validating responses as they come in. This is also known as real-time data quality assurance and it uses software to clean data sets during fielding or as soon as surveys close. Consequently, this provides high-quality, accurate, and real-time survey data. Survey technology providers are increasing their proficiency in data analysis, and market researchers are adopting this approach in large numbers.

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Tracking study

Social media algorithms are highly advanced. Algorithms that automate shares, tags, and tweet is a great analogy for the tracking study. Healthcare market research applications are applying similar timeline algorithms to the tracking study. Automation takes the complex work out of repetitive fielding of tracking surveys, collecting responses, and providing visual comparisons of multiple waves. Machines can now do large quantities of tedious work, so healthcare market research teams can spend their time defining and analyzing KPIs and make smart decisions with the data.

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healthcare innovation

Why Healthcare Organizations are Holding Back Innovation: Three Barriers to Healthcare Innovation

Healthcare, not only in the United States but also in most developed countries of the world is ailing and in desperate need for help. Although the industry has made some advancements in case of healthcare innovation over the past few years, the packaging and delivery of treatment are often inefficient, ineffective, and not customer-friendly. Currently, key challenges in the healthcare industry range from medical errors to the soaring healthcare costs. The US government has been spending billions of dollars annually to identify healthcare innovations that can overcome these hurdles. Despite this, several of these efforts sometimes fail, leading to heavy losses for investors.

In this blog, healthcare industry experts at Infiniti Research discuss three key barriers to healthcare innovation.

Emerging healthcare industry trends and transformations will bring about significant challenges in the US healthcare industry. Request a FREE brochure to learn more about our services and on how we can help you tackle new healthcare industry challenges.

Unaligned budgeting units

Hospitals are generally organized by clinical departments, care centers, and other ancillary departments each with their own budgets. As a result, it becomes difficult to align those budgets and department goals in such a manner that one innovation works for all budgets. These decentralized budgets often lead to limited investment in healthcare innovation projects which could ultimately benefit the patient throughout the entire care cycle. Experts at Infiniti suggests that a single, unified budget dedicated just to healthcare innovation could help address the problem of hospitals not taking advantage of innovative solutions.

Rigid annual operating budgets

The annual budget model that hospitals usually operate under makes it difficult to invest in recent technologies and other healthcare innovation. Furthermore, investing in healthcare innovation will likely reduce their available funds for the rest of the fiscal year. Unless the payback period from the new healthcare innovation investment is realized in the current year, hospitals tend to reject the proposal to buy new technology. To overcome this, players in the healthcare industry can consider moving toward a budget process wherein the healthcare organization allows each department to keep a certain portion of the savings it created from the ROI of the new technology for future year budgets.

Winning empowered consumers is critical at a time when patients are demanding more in response to rising costs. Not sure how to achieve this? Request a free proposal to know how our tailor-made solutions can help you.

Separating operating- and capital-budget timelines and process

In many healthcare systems, technology hardware and perpetual software licenses are paid for with capital budgets. Whereas, annual subscription models commonly used by software as a service (SaaS) solutions are purchased with the operating budgets. So, the source of funding (capital or operating budget) rather than the functionality and performance of alternative solutions determines the purchases made. In order to overcome such healthcare innovation barriers, organizations should purchase new technology not based on whether it fits into capital or operating budgets, but by weighing the performance and ROI of each solution that they are considering.

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future of healthcare

How Mobility will Transform the Future of Healthcare System in the US

The way in which the US population seek and receive care is so dynamic that it often becomes hard to keep track and also predict the future of healthcare system in America.  Healthcare providers are taking on financial risk for patients, identifying ways to improve healthcare access and outcomes, and prioritizing consumer experience in order to cope with the changing patient needs. Despite several challenges coming their way, providers are increasingly looking at ways to adopt mobility into healthcare solutions.

Are you prepared for the dynamic changes in the future of healthcare? Submit RFP to know how our customized solutions can help you stay prepared to face all the latest healthcare industry trends, opportunities, and challenges.

What is healthcare mobility?

The rapid adoption of mobile devices and other advanced technology by healthcare providers to improve patient care is known as healthcare mobility. As a greater number of patients are increasingly looking for convenient ways to gain healthcare access, mobile devices are gradually becoming a significant part of healthcare IT infrastructure. The use of mobile devices in healthcare will not only reduce the time it takes to save a patient’s life by retrieving data and communicating with team members faster, but it will also give clinicians the tools they require at their fingertips whether they are operating in a primary care, ICU, or emergency unit. Some of the key benefits that mobility can provide in the future of healthcare include:

  • Demand for trauma care will fall as partially and fully autonomous vehicles become mainstream.
  • Increased access to healthcare as providers can develop better mobility networks. As a result, patients will get new options to reach existing providers.
  • More efficient supply networks with fundamental changes in the medical supply chain, thereby enabling nimble transportation networks and disrupting existing models.

This blog from Infiniti Research explores how the various changes that will unfold in the future of healthcare will benefit providers and highlights how providers and other stakeholders in the healthcare industry can position themselves in an ecosystem that is underpinned by autonomous and shared mobility.

The role of mobility in enhancing the future of healthcare

Future of healthcareReduced demand for trauma care

According to reports, in 2012 alone, the number of patients in the US visiting the emergency room due to motor vehicle accidents were over 2 million. This has resulted in millions of dollars’ worth of lifetime medical costs. As roadways in the US are being increasingly filled with autonomous vehicles, accident rates and the associated financial, social, and health burdens are expected to fall. With fewer road accidents, demand for trauma care will likely decline. In the United States, this will likely amplify the future of healthcare to shift focus on advancing overall population health and preventative care.

The future of healthcare is here, and unless you are ready to rethink and reimagine traditional healthcare services, survival in the industry would prove to be challenging. Request a free brochure to know how our solutions can help your healthcare organization.

Improved access to care

One of the persistent challenges for health systems is patient-no show. With the rising number of missed appointment rates in many large clinics, there is a consequent financial burden and lost efficiency for providers. Access to transportation is often a critical barrier to receiving care, especially for chronic conditions that require regular appointments. With mobility, healthcare systems or emergent players could create mobile care units that optimize health professional rounds, dispatching physicians, and nurses to remote care sites or patient homes. Furthermore, the concept of driverless vehicle enables the usage of other emergent technologies such as additive manufacturing, augmented reality, and virtual reality to create highly capable autonomous mobile care units that can carry out tasks that once took place in hospitals, such as 3D printing a custom cast for a broken bone on the spot, running tests on vitals, or holding consultations with specialists.

Optimize clinical supply chain and procurement

Mobility transformation will play a significant role in making the future of healthcare better for not only the patients but also the providers. Medical supply chains can be dangerously fragile. With increased access to cheaper, faster, and more flexible distribution channels, healthcare systems would be able to deliver clinical supplies more efficiently and at a lower cost across their provider network. Distribution networks powered by advanced technology could promise a better future of healthcare with increased speed and predictability with which goods move from suppliers to patients or providers. Companies throughout the medical supply chain should think about how mobility in the future of healthcare could impact their business models, including the potential unintended consequences.

Get more info on the opportunities and challenges facing the future of healthcare

How the Evolving Healthcare Delivery Models are Changing the Care Delivery System

Delivering high-quality, accessible, and affordable care are some of the key challenges faced by healthcare systems globally. Healthcare delivery systems must be equipped to address these challenges via the evolving healthcare delivery models. This blog explores some of the new healthcare delivery models and how they are designed to meet the unique needs of complex patients, ensure consistent adoption of best clinical practices, gives greater emphasis on delivering care in the most efficient way, and the changing focus to outcomes rather than inputs.

The global healthcare industry is undergoing a period of transformation. Stay on par with the top players in the market by choosing innovative healthcare delivery models. Request a free proposal to know how our experts can help you achieve this.

New healthcare delivery models

healthcare delivery modelsOut-of-hospital delivery models

Proactive and intensive care for complex conditions

There has been a rapid rise in the number of people diagnosed with long term and complex conditions in the last decade. These conditions are driven by increasingly unhealthy lifestyles and ageing populations. Healthcare delivery systems must identify more proactive ways to manage these patients in the community as well as in their homes. For instance, there are healthcare delivery models in the US that provides holistic care for older patients with multiple long-term conditions through a one-stop-shop. Here, the patients have access to a range of specialists and expanded primary care. Such establishments have not only improved patient outcomes for older and poorer patients, but also reduced hospitalization rates, readmissions, and provided better care and outcomes.

Access to urgent medical care

One of the key challenges faced by every health care system is to avoid unnecessary admissions into their emergency departments. Our healthcare industry analysis in the UK and several other European countries suggest that easy access to high-quality primary care has a real impact on patients. For example, there was a reduction in emergency attendance in Central London with the introduction of general practitioner services seven days a week.

Local access to care for children

Several providers are adopting healthcare delivery models that involve redesigning local services for children to provide high-quality care supported by a network of specialists made available when children and their families most need it. A typical pediatric services model includes one inpatient unit per one million people. It is supported by a network of pediatric assessments units with a 14/7 access to high-quality primary children’s care services. These services include same-day telephone consultations for children with a primary care professional, a telephone hotline for these professionals to seek advice from a consultant pediatrician, and also outreach clinics to treat children with complex health needs and thereby avoid hospital referrals.

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Hospital healthcare delivery models

Specialist centers of excellence

Healthcare delivery models in the form of specialist centers for stroke, cardiac arrest, cancer, and major trauma services are seen to phenomenally successful in the UK. The scale is also achieved through a chain or franchising across multiple sites. These specialist centers have shown immense progress in terms of ensuring adequate care and high-quality treatment to patients.

Community-based hospitals

The success of healthcare delivery models in the form of smaller hospitals requires creative thinking on the workforce along with a recognition that not every hospital has a full range of acute services. These establishments cater to the specific healthcare services such as emergency services or surgery, ensure shorter wait time and faster availability of treatment for patients.

Common characteristics of successful healthcare delivery models

Healthcare delivery models

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