Tag: food packaging industry

packaging industry

Unwrapping Packaging Industry Market Innovations and Updates 2019

The global packaging industry is booming with rising demands especially from growing economies at an annual rate of over 5%. Furthermore, factors including the growing urbanization, development of retail chains, investment in housing and construction, and the burgeoning healthcare and cosmetics sectors especially in BRIC nations are driving sales growth for the global packaging industry. Over the years, customer expectations from packaging industry (especially food packaging) have drastically evolved. They now expect packaging to comprise of three key qualities: convenience, ease of use, and ease of transportation. With a steady increase in competition as well as opportunities to improve offerings, the vendor landscape in the global packaging market is poised to experience steady growth over the next five years.

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Packaging industry trends and market updates 2019

Packaging industry

The article below scans the category for the packaging industry in its entirety to help vendors in this sector understand and stay abreast of the latest news, innovations, and market developments.

Packaging industry moves to more customized options

Owing to the busy lifestyle today, consumers will continue to crave convenience. This could result in a new level of customization, taking not only personalization of the product but even the packaging industry as a whole to new heights. With the breakthroughs in technology, printing, and data collection, we can soon expect highly personalized and localized packaging formats. Furthermore, the rising concerns relating to global challenges such as shortage of food and water demands the needs to reduce problems such as food waste. Protective packaging will play a major role in making food safer and more accessible. This will also help serve the need to keep food items fresh for longer during transportation to long distances. The demand for greater protection coupled with the demand for greater sustainability will be met with a highly protective packaging that is also more environmentally-friendly, lighter and more suitable for transport.

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Nanotechnology in packaging industry

Vendors in the sector are exploring opportunities for packaging in marketing their products better. Technologies such as NFC, RFID, and LED solutions are expected to offer consumers a new level of interaction, information, and entertainment. Furthermore, the use of nanotechnology in packaging industry could provide better protection against air and light, improving the shelf-life of products. Nanotechnology in packaging industry could also help promote active packaging. This involves using materials that actually interact with the products’ content, fighting microbes, and thereby reducing the risk of foodborne diseases.

Growth of flexible packaging market in GCC

Flexible packaging includes materials such as bags, pouches, plastic, film, aluminum foil, metalized or coated paper or film, or any combination of these materials that is easy yielding and has no rigid structure. Flexible packaging is currently the fastest growing segment in the global packaging industry and is used in consumer as well as industrial packaging. Currently, the flexible packaging market is observed to be exhibiting strong growth in the GCC region. This growth is driven largely by continuous development in sectors including food, retail, consumer goods, and pharmaceuticals. Moreover, the increase in personal disposable income and the growth in retail and consumer goods market further add to the growth of the packaging industry in GCC economies.

Foodservice packaging is growing despite challenges

Nearly two-thirds of manufacturers in the foodservice packaging segment of packaging industry are experiencing rapid growth in volume. These manufacturers also gained a surge in sales. Due to the increased number of fast-casual options, quality food offerings, and value to their customers, this segment of the packaging industry is expected to expand in the next few years despite several challenges including environmental concerns and government regulation taking the center stage. Supermarkets/grocery stores and delivery services are also noted as opportunities for market expansion of the foodservice packaging because of the popularity of being able to grab products on the go or have them delivered.

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The Future of Sustainable Food Packaging

Your food delivery arrives at your door! All the contents are in a huge plastic bag. Inside, there’s pizza packed using paperboard which is supported by plastic-made pizza tables. Also, there are noodles packed in a paper box. They have provided multiple mini ketchup sachets packed using plastic. Then, single-use plastic spoon and fork, which is wrapped in plastic. So much waste for a single delivery. Now imagine the amount of packaging waste produced all across the world. Estimates suggest that by 2050, our ocean will have more plastic than fishes. To avoid such a situation, numerous companies are working on a packaging solution which is sustainable or biodegradable and won’t end up in our ocean. The world has seen numerous innovations in terms of sustainable food packaging since most countries are now focusing more on sustainability to reduce their carbon footprint. Keeping this trend in mind, this blog shortlists some of the key developments that will have a huge impact on the future of sustainable food packaging? 

Future of sustainable and biodegradable food packaging

Algae water bottle

It may be surprising, but yes, the cost of the plastic used for packaging the water is costlier than the water itself. Even more surprising is that the bottles that cover the landfills take 1,000 years to decompose and half of it is only used once.  Icelandic product designer Ari Jónsson took the matter into his own hands and came up with a biodegradable water bottle made from algae. The wobbly jelly-like bottle retains its unique shape until its empty, after which it begins to break down. The good part is, consumers can even chew and eat the bottle. Additionally, the bottle also has the property to keep water cool, even in hot weather.Request Free Proposal

Oil package

Researchers are exploring the possibility of using a package made of caramelized sugar, coated with wax. It can be cracked open like an egg, after which the wax no longer protects the sugar and the package finally melts when it comes in contact with water. Such a packaging is useful for oil-based food.

Edible Films

An edible film is a thin layer, which acts as a barrier between food and the surrounding environment, and can be consumed. The edible film can be used to prolong the shelf life of the food and protect it from microorganisms. Such films are made from starch, and natural additives can be used to enhance the taste of the packaging. For instance, spicy curry or pepper can be added to enhance the flavor of the packaging material. Such films can come as a boon for sticky food such as toffee, which sticks to paper packaging. In such a case, edible films can be used to package the toffee. It can also be used to coat meat, fish, oily foods, and instant noodles.

Bioplastics

Sometimes, there isn’t any substitute as good as plastic for food packaging. Plastics are very useful for oily food or food that can spill. Bioplastics borrow similar properties of plastic and place a minimal strain on earth. Microorganisms in the environment can metabolize and break down the structure of the biodegradable plastic. Such plastics are made from all-natural plant materials such as corn oil, orange peels, starch, and plants. It does not contain any harmful chemical as traditional plastic. All plant based materials are melted down and poured into molds of various food packaging shapes.

Biodegradable take-out food containers

Styrofoam and polystyrene are the most commonly used material for take-out containers. However, it is possible that chemicals in the polystyrene can actually leak into the food. Millions of such containers are thrown away every year. A company named Styrophobia makes compostable and biodegradable containers that can be used for food packaging in an environmentally friendly manner.


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Infiniti’s Competitive Intelligence Engagement Assists a Renowned Food Packaging Client to Improve their Competitive Effectiveness

It is estimated that the food packaging sector accounts for over one-third of the total global packaging market.

Despite the mounting pressures and sluggish economic growth, companies in the food packaging industry are focusing on investing in technologies to improve the shelf-life of the products. The food packaging market can be segmented into applications such as convenience foods, confectionary items, dairy items, and vegetables. As the world is experiencing rapid changes in the lifestyle and food preferences, prominent companies are setting up new production facilities to keep up with the latest trends in the market. The growth of the food packaging industry can be attributed to factors such as the rising disposable income of the people, the growing demand for ready-to-eat products, and growing awareness about packaged foods.

Although, food packaging plays a critical role in attracting the customers when choosing similar brands, several factors that may hinder the growth of the industry include.

  • Relentless innovations: In this challenging environment, food packaging companies are constantly trying to innovate to stay relevant and differentiate their product offerings in the market. With the changing preferences of the customers, packaging companies need to differentiate their products using different size, shape, color, and functionality in their packaging design. Therefore, it becomes a challenge for the packaging companies to invest in new equipment and machinery to keep pace with these changes.
  • Rising cost of raw materials: For packaging to be more rigid and preserve the nutritional aspects of the food, raw materials such as plastics, paperboard, and adhesives are extensively used. Amid the recent great economic depression, the packaging industry has been affected by increasing prices of these raw materials.
  • Sustainability challenges: As the packaging industry relies on raw materials that are considered to be harmful to the environment, various government organizations and environmental groups are voicing their concerns toward the use of these products. Therefore, packaging companies are facing the need to invest in packaging disposal and recycling techniques to reduce emission concerns.

While the rising environmental pollution and global warming are compelling packaging companies to shift towards more eco-friendly food packaging techniques, the companies should also think about devising effective strategies to stay abreast of the competition. The ideal way to understand the current market scenario is through profiling the competitors and their respective position in the packaging industry with the help of an effective competitive intelligence solution.IR_RFP

The Business Challenge

  • The client- A renowned food packaging client

A renowned client in the food packaging industry wanted to identify the latest packaging trends and collect and analyze actionable information about the competitors and their product offerings to devise a robust business strategy. The food packaging company wanted to discover the potential risks and opportunities and gain unique marketing insights to improve their market share and enhance the business performance. With the help of a competitive intelligence engagement, the food packaging company wanted to understand the supply-demand relationship and effectively suggest suitable measures to improve their service efficiency.

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Our Journey

To keep track of their competitors and their product offerings, the competitive intelligence experts at Infiniti carried out extensive research comprising interviews and discussions with stakeholders in the packaging industry. Furthermore, to conduct a SWOT analysis, the client also collated information across a wide array of secondary sources such as trade shows, paid industry databases, and company presentations.

The Solution Benefits and the Business Impact

With years of expertise in offering a plethora of services, Infiniti’s competitive intelligence solution helped the food packaging company ascertain the demand for the products and services and judge the market’s likely response to a new entrant. The food packaging company was able to gain a quick and concise view of the market to make better decisions on their product positioning and marketing strategy.

The Future

In the future, prominent packaging companies are planning to shift toward green packaging techniques to reduce the rising environmental concerns. Moreover, with the advances in the technology, packaging companies will also shift toward smart packaging techniques such as RFID technology to streamline their supply chain efficiency and keep track of their products in real-time.


 A must-read case study for strategy specialists and decision makers looking to develop an understanding of the food packaging market.

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Tips and Tricks for Adopting a Limited Edition Packaging Design

The tag ‘Limited edition’ is a marketing strategy that never seems to fails in the market. After all, who doesn’t like to possess something that is rare or unique right? Marketers and brands have for long used this human psychology trait in their product and packaging strategies to gain more attention and appeal from their customers. Packaging remains a consistent winner and a critical driver in sales, so what better way brands to establish a connection with their customers than an effective packaging design. In the earlier years, limited edition packaging design and products were limited to luxury brands. However, gradually this trend has been accepted by most brands and even by FMCG products. What makes a limited-edition packaging design successful is its ability to grab customers’ interest and create a connection with them. Often limited-edition campaigns do not become as successful as expected due to the lack of appealing packaging design.  

If a limited-edition packaging design is what you are planning for your brand, then here are a few tips and tricks that will help you get it right:

 Have a strong brand foundation

 When you are driving past a highway, and you notice a big ‘M’ symbol in yellow from a distance, you would recognize it as McDonald’s within a fraction of a second. This is what is referred to as a strong brand foundation. It is essential for your brand to have a robust visual identity that is well established and blindly recognized by your audience. Having a strong brand foundation is important before formulating the idea of limited edition packaging design for your products. In most cases, a limited-edition packaging design would have colors and patterns that are different from the original design of the product. Therefore, to prevent deviation from the brand’s identity, it is vital for companies to establish elements associated with the brand that would be incorporated irrespective of the packaging.

packaging design

 

 Bring audience to the forefront

Keeping your target audience in mind is the key to the success of any marketing effort. Sometimes, what might and might not work in a market is highly unpredictable. So, it is essential that brands experiment when it comes to limited edition packaging designs. Understand the current trends in the market and try to design your packaging in line with them. E.g., During the FIFA world cup, popular beer manufacturer Budweiser had introduced limited edition bottles designed in the shape of the FIFA trophy, depicting their solidarity to the football-fever. This effort became highly popular, and simultaneously the brand’s sales skyrocketed during the period. Coca-Cola also adopted similar efforts in their limited edition packaging design.

packaging design

Turn it into a collectible

One of the main reasons why people get attracted to limited edition packaging design is the fact that they have their hands on something rare. Brands can capitalize on this emotion and turn their product packaging into a collectible that is long lasting. This tactic can also help companies to spur up their sales.

packaging design

 

Make it social media worthy 

 People tend to put up the smallest aspects of their lives on social media. And there is no better way for brands to gain publicity than the social media platforms. Give your audience a reason to put up pictures and posts about your product on social media. The more attractive the limited-edition packaging design looks, the more are the chances for people to share them on social media.

Get the first mover advantage

To gain more attention from the customers, it is important to do new things before the competitors do. This will create a buzz around your marketing efforts and help you gain more profits. Take the example of coca-cola; they introduced the concept of ‘Share a coke,’ where the labels of the bottles were changed to names or specific character traits of people such ‘Legend, buddy, star, etc.’.  This limited edition packaging design was the first of its kind and garnered a tremendous response from the customers.
packaging design

 


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Top 5 Packaging Companies in the World

The history of packaging dates back to as far as 5000 years when materials such as leaves, wood, and glass were used to cover or store the product. Modern technology has come a long way that it provides strength, resilience, protection, functions, and aesthetics to the product. Today, packaging is quintessential to the success of a product, as a significant purchase decision in a retail setting is based solely on the aesthetics and functioning of the packaging. Some packaging gives the brand a more premium feel, whereas others protect it from extreme conditions including heat, light, air, wind, and moisture. Today, we take a look at those companies who pioneer in manufacturing packaging materials and design for both consumer and industrial products. Their packaging solutions range fromIR_Brochure containers, pouch, cartons, shrink wrap, pallets, cases, and tray. So, here’s a list of some of the top packaging company in the world right now.

International Paper

International Paper is the largest pulp and paper company in the world. The company produces a wide range of plastic lids and paper cups for fast-food chains such as McDonald’s, Wendy’s, and Subway. They have a wide array of product line including cellulose fibers, coated paperboards, containerboard, corrugated packaging, and papers. International paper generated revenues of about $20 billion with an employee base of 55,000 operating in more than 24 countries. The company shows its commitment to recycling by collecting more than 6 million tons of paper in the US alone to be recycled.

WestRock

WestRock is an American packaging company formed after the merger between MeadWestvaco and RockTenn. It is one of the leading producers of corrugated and consumer packaging and recycling solutions. The company specializes in folding cartons, paperboard, displays, corrugated containers, containerboard, Kraft paper, and protective packaging. They are also one of the largest integrated recycler and process and recycle fibers, virgin fiber, boxes, and other material.

Stora Enso

Stora Enso is a Finnish paper and pulp manufacturing company. The packaging company is also a leading provider of renewable solutions in biomass, wooden construction, packaging, and paper in the global markets. The company has also won various awards for best packaging designs including the famed The Golden Egg Award in Sweden. The company is currently increasing its investment in renewable construction products and biomaterials as it expects lucrative growth opportunities in the future.

Reynolds Group

Reynolds Group is an American packaging company and also one of the world’s largest manufacturer and supplier of foodservice packaging and consumer beverage products. The company has an association with Reynolds Metal Company is also one of the largest aluminum manufacturers in the world. They operate through five segments including Closures, Evergreen, Graham Packaging, Pactiv Foodservice, and Reynolds Consumer Products.  The Pactiv Foodservice division provides packaging solutions for foodservice companies such as containers, wraps, trays and pads, cups and straws, and AG packaging. Their other division Graham Packaging manufactures packaging materials for food, beverage, household, personal care, automobile, and healthcare industry.

Amcor

Amcor, an Australian packaging company, produces flexible and rigid packaging catering to food, beverage, tobacco, and healthcare industries. Headquartered in Zurich, Switzerland, the company posted sales figures of $9.1 billion from 200 sites spread across 43 countries. Amcor has been focusing their efforts towards sustainable packaging that is more functional, appealing, and cost-effective. The company was presented by the DuPont Awards for Packaging Innovation in 2017. Additionally, due to its efforts in sustainability practices, it has been included in Dow Jones Sustainability World Index, MSCI Global Sustainability Index, STSE4 Good Index, and CDP Climate Disclosure Leadership Index.

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IR14

Top 5 Exhibits of Green Packaging Applications

Packaging is a crucial aspect of the product which not only protects it against external threats but also serves as an influencer to induce customers to make the purchase. However, the packaging industry has recently come under heavy criticism because of its wasteful nature. Almost all packaging, including primary and secondary packaging, is discarded by the user once the product is consumed. Such acts create a massive amount of wastage, which then end up in oceans and landfills. Some of those materials are not recyclable and end up harming the marine life. For instance, numerous breed of small fish choke on tiny plastic microbeads, increasing the mortality rate and disturbing the balance of marine ecology. As a result, companies are focusing on green packaging applications by using biodegradable materials, sustainable packaging, and ecological packaging. Here are some of the notable brands that IR_Brochurehave skillfully executed green packaging expressing their concerns towards saving the environment.

PUMA’s clever little bag

In association with fuseproject, PUMA created a game-changing packaging system that would significantly reduce their carbon footprint and the use of cardboards for shoe packaging. The packaging replaces traditional shoe boxes with a recyclable cardboard box covered by a reusable bag. The company claims that it has helped them reduce water, energy, and fuel consumption by more than 60% each year. Additionally, it has also reduced the requirement of paper and cardboard materials by about 65%, making it easier to transport. The green packaging also benefits the customer as they can reuse the bag again for shopping or storage purpose.

Edible coffee cups from KFC

‘Scoff-ee Cup,’ an edible coffee cup from KFC, is the first of its kind in the UK. The cup is made from biscuit, wrapped in sugar paper, which is then lined with a layer of heat-resistant white chocolate to ensure the coffee stays hot. The best part of the packaging is that the chocolate lining melts over time, making the biscuits softer. This green packaging innovation just augments the experience of consuming coffee with cookies, a perfect way to kickstart the day. If that was not enough, the company has infused the cups with aromas including coconut sun cream, wildflowers, and freshly cut grass. The outer wrapper is also edible and branded with KFC’s logo, making it look like a regular coffee cup.

Naturally Clicquot 2

In a bid to create eco-friendly green packaging the Veuve Clicquot devised a packaging for its product line of champagnes. After redesigning the previous version of Naturally Clicquot, the company has come up with Naturally Clicquot 2, which consists of two parts that fit into each other with the bottle clamped between them. The packaging also won the 2015th edition of The Dieline Awards. The pack, which is made from ecological and compostable material PaperFoam, can be recycled as paper and also keeps the bottle contained cool for two hours.

Nike Air packaging

The Nike Airmax is seen as a shoe that provides extreme levels of comfort in a relatively light air-like weight. However, Nike has taken the positioning to the level of packaging as well by replacing cardboard boxes with lightweight clear plastic bubble cushioned in an air bubble. Although it uses plastic as the packaging materials, it significantly cuts down on the overall material requirement and paper materials, thereby contributing to sustainability.

360 paper bottle

The 360 paper bottle is a single serve bottle made out of 100% renewable materials, which eliminate the need for a plastic bottle. This green packaging, which is manufactured by Paper Water Bottle, a pulp packaging company, reduces the energy required to produce the water bottle by about 2000 times. The bottle is made from bamboo and features a lid which peels off into two halves. The bottle is designed in such a way that it allows for self-bundling eliminating the need for packing in a six pack thereby reducing the transportation cost as well. 

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IR13

5 Interesting Trends Budding in Food Packaging

food packaging

Have you ever bought a food product that was newly introduced in the market just by the way it’s packaging looked? Well, this is precisely why food companies invest heavily on the packaging. Packaging is considered to be the brand’s representative to communicate indirectly to the customers. As far as the players in the food industry are concerned, food packaging is the primary factor that creates an impression of them in the customer’s mind.

Over the years, food packaging companies have constantly been researching and identifying new techniques that can help them be on par with the changing customer perceptions and demands. From the introduction of packaging that can increase the shelf-life of products to sustainable packaging, the innovations in food packaging have come a long way. With competitors coming up with new packaging trends each day, the players in the food industry are heavily relying on packaging companies to help them formulate the best designs. We have curated some of the interesting trends that are slowly garnering popularity in food packaging:IR_Brochure

Edible packaging

For most of us, the movie “Charlie and the chocolate factory” has been etched into our childhood memories. From the time Willy Wonka bit into his teacup, edible packaging has been on several designers’ minds. This has inspired the fast-food chain KFC to pilot test edible coffee mugs that were hard cookie lined with heat resistant white chocolate, in their outlets in the UK. The growing concerns about environmental sustainability are one of the key reasons why food industry players have started to embrace the idea of edible packaging. Recently, an Indonesian company Ong Tek Tjan sold ice-creams to their customers in edible cups made out of seaweed as a measure to eradicate plastic. Not only is it a technique of attracting customers, but it also serves the purpose of reducing waste dumping and landfill waste. But a primary concern here is that related to the health and sanitary standards of edible food packaging. The products with edible packaging do not appear on retail shelves magically; they pass through several touchpoints from packaging to point-of-sale.

Nonstick packaging

Have you ever felt disappointed looking at the last trails of mayonnaise or ketchup that refuses to come out no matter how hard you squeeze or shake the bottle? Well, say bye to that feeling with nonstick packaging. A company named  Liquiglide formulated a packaging technology that has a permanently wet and slippery surface and helps liquids to slide easily through the packaging. The coating used on the packaging is FDA approved. Also, the company states that it wouldn’t affect the taste or smell of the contents inside in any way. And here is some good news for the fizzy drinks and beer lovers, liquiglide is said to prevent carbonated beverages from going flat.

Safety-enhancing packaging

You might have heard or experienced instances where a product purchased well in advance of the “sell by” date, is found to be spoilt or in an unusable state. This happens because of the variances in grocery store policies or damages that take place during transportation. The safety-enhancing package is here to rescue vendors and customers of such incidents. According to the recent news, the scientist is working on a plastic wrap like food packaging that is embedded with tiny sensors that can determine any spoilage in food. Until this technology gets entirely put into practice, you can rely on your senses – if it smells bad, throw it away.

Disappearing package

Food packaging that disappears is an emerging market. Monsol LLC is a company that has been developing water-soluble packaging for pre-portioned rice or oatmeal. All you have to do is drop the packet into the water, and as the ingredients get cooked, the bag dissolves leaving only the ready to eat a meal. Several other companies are taking inspiration from this and developing dissolving food packaging for several other items such as smoothie containers made of seaweed, and peelable beeswax package for dry fruits.

Super-compressed packaging

City dwellers usually face the problem of tiny kitchens and limited storage space. Super compressed packaging not only facilitates this but also helps to reduce the trouble in carrying home heavy grocery bags. Several design firms are working on ways in which they can help food industry players to offer more compact and portable packaging to the customers.

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A Must-know Guide to the Latest Technologies in the Food Industry

It takes years of research and study to implement breakthrough innovations in the food industry. But we can proudly say that R&D in the food industry has come a long way. Many advanced technologies that were unheard of probably a decade back are being widely used to today. There are also several inventions in the food industry that have faced a considerable amount of flack in the recent past owing to the related health concerns. E.g. The use of carbon monoxide could make meat look fresher for a longer period; however, it is extremely harmful to the human body in the long run. Lets have a look at the technological innovations and latest trends in the food industry.

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Market Study Assists a Leading Candy Packaging Manufacturer to Understand Future Growth Prospects

Over the years, the packaging industry has shifted to a more value-based environment with the rising demand for sophisticated packaging among the middle-class population. Also, with the rise in the economic uncertainty and price inflations, leading manufacturers in the candy packaging space are relying on a market study to understand potential opportunities. Market study helps businesses to  effectively keep track of the competition and improve the current business models and projections. In addition, conducting a market study on candy packaging gives a detailed overview of the market in terms of the customers and the competition in the market space. Also, through a market study engagement, businesses in the candy packaging space can devote more resources and determine better market opportunity.IR_Brochure

With an aim to get better visibility into the candy packaging space, leading businesses are approaching companies like Infiniti. Infiniti’s market study engagement provides a holistic view of the market landscape in terms of the competitors, their product positioning, and the customer behavior toward these products. Infiniti’s market study engagement also promises a qualitative and quantitative assessment of the market in terms of the customer segments and buying patterns.

The Business Challenge

A renowned candy packaging client with a considerable number of manufacturing units spread across the globe was facing predicaments analyzing the current market landscape and understanding the future growth prospects. The client wanted to seek out ways to improve their current market performance and penetrate through niche target segments. Furthermore, the client wanted to identify the potential competitors and devise effective strategies to improve their product offerings. By leveraging Infiniti’s market study, the client wanted to keep track of the competition and reduce the time-to-market for the products.

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Our Approach

To profile the potential customers and reach out to the target segments, Infiniti’s market study experts carried out extensive research methodology comprising interviews and discussions with key leading stakeholders in the candy packaging space. Also, to get the desired information, the client also collated information from a wide array of proprietary sources such as paid industry databases, company presentations, and industry forums.

Market Study Solution Benefits:

  • Gained a detailed overview of the candy packaging market in terms of the potential customers
  • Gauged information of the market in terms of the size and volume
  • Identified the potential competitors in the market and devised an effective go-to-market strategy
  • Analyze customers preferences and implemented cross-marketing techniques to existing customers
  • Determined market opportunity and enhanced their product offerings across potential target segments

Benefits of Our Integrated Approach

This market study engagement helped the client monitor and track the overall performance of the candy packaging space. Furthermore, with the help of this market study, the client was able to devise a one-size-fits-all approach to improve sales effectiveness and target their priorities. Also, the engagement further assisted the client in expanding their influence across the niche and profitable market.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the packaging industry.
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