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Flexible Packaging Market + Market Trends Analysis

The Flexible Packaging Market: Breaking Down Market Trends with Thought Leader Insights

The flexible packaging market has witnessed steady growth over recent years. As the demand for lightweight and aesthetically pleasing packaging rises, the market continues to grow. Increasing urbanization, population, and need for convenience are other crucial factors contributing to the growth of the flexible packaging market. In recent years, convenience, aesthetics, and mass production have been essential factors in increasing consumer satisfaction. Urbanization, particularly in the APAC region, and an increase in population has also led to higher demand for on-the-go, easy-to-use packaging.

Food is the largest end-use industry in the flexible packaging market and was one of the earliest industries to adopt flexible packaging. Due to this change, the industry has seen continued growth over recent years, as demand for convenient packaging for ready-to-eat packaged food, snacks, and frozen meals increased.

The flexible packaging market continuously experiences and witnesses a variety of market trends. These trends change as time, technology, and consumer preferences advance. More recently, issues of environmental safety, increasing innovation, convenient shopping habits, and changes in consumers’ demands have impacted the market.

These are continually evolving and changing trends that can be incredibly challenging for companies since they require change, innovation, and preparation to overcome efficiently. Therefore, many top market players leverage expertise on market trends analysis. This analysis allows companies to stay ahead of the trends and their competitors. In this article, Infiniti’s research experts answer questions regarding the most prominent trends in the flexible packaging market, while also highlighting the importance of market trends analysis for market players.   

The flexible packaging market is expected to grow in the coming years. To efficiently forecast and develop strategies for this market growth, request a free proposal.

Q&A: Flexible Packaging Market Trends        

How does the growing demand for sustainability affect the flexible packaging market?

Contrary to popular belief, the demand for sustainable packaging is a positive factor for the flexible packaging market. Rising concern regarding the environmental crisis and the technological developments in the field of sustainability has led to a steady increase in the demand for sustainable packaging over recent years. The rigid-to-flexible packaging conversion was a significant change in the market, and sustainable packaging is the next significant conversion.

Recyclable, bio-degradable, and cost-effective packaging solutions are being rapidly developed. This allows companies to reduce costs, keep customers satisfied, produce eco-friendly products, and reduce waste. Major brands across the globe are working towards developing sustainable packaging solutions. With initiatives such as these, the conversion to recyclable packaging will be faster and will act as a significant growth driver in this market.

What role does the food industry play in the flexible packaging market?

Food is the largest end-use industry in this market. There has been a recent, substantial increase in demand for ready-to-eat and on-the-go foods. As countries urbanize and populations increase, there is a higher need for convenient products and efficient processes. For instance, a flexible plastic pouch packaging helps consumers save space, time, and reduce waste, as opposed to rigid packaging of any form.

Processed fruits and vegetables, as well as baby food, are expected to outperform other segments of flexible food packaging. With the adoption of sustainable alternatives in flexible packaging, food packaging companies are likely to increase their use of flexible packaging. Sustainable packaging allows for a longer shelf-life, better aesthetic appeal, and higher consumer demand.

How crucial is innovation in the flexible packaging market?

With the increasing demand for eco-friendly and sustainable packaging, the flexible packaging market is constantly innovating. Developing efficient and cost-effective sustainable alternatives is crucial to the growth of the market. Additionally, plastic pouches are the most prominent segment in flexible packaging due to their high flexibility, ease-of-use, and light weight. Recently, there have been various innovations in plastic pouches. Tear notches, spouts, and resealable closures are the characteristics developed and modified the most.

Advances in manufacturing technology to lower production costs and increase the speed of production lines are essential for the growth of this market. Without innovation, growth in flexible packaging will stagnate. Constant innovation helps companies improve operations, understand market trends and challenges, and, most importantly, increase customer satisfaction.

How has a high demand for convenience changed the flexible packaging market?

As convenience becomes a necessity, consumers are searching for the most efficient alternatives to shopping from small grocery stores. Recently, supermarkets have become the preferred mode of shopping for consumers in the United States, due to the availability of multiple products in one area. Companies produce and deliver large inventory to supermarkets across the country, and this translates into a need for a high volume of flexible packaging.

Further, eCommerce has become a crucial focus for almost every industry due to the high level of convenience it provides. The food industry is one such industry, and flexible packaging allows for low-cost manufacturing, accessible transportation, and longer shelf-life. The growth of supermarket shopping and eCommerce has led to an increased need for flexible packaging across industries.

Gain further in-depth and exclusive market insights by speaking to our industry experts.

Market Trends Analysis in the Flexible Packaging Market

These trends have transformed the flexible packaging industry over recent years. As technology, consumer preferences, and sustainable packaging continue to change, so do the trends that influence the market. Market trends analysis allows flexible packaging companies to forecast, identify, and understand the current and upcoming trends in the market to grow efficiently. Understanding market trends will enable companies to strategize and produce according to current or forecasted demand, minimize customer attrition, and stay a step ahead of competitors.

Infiniti’s market trends analysis has helped prominent flexible packaging market players exceed their revenue goals, sign deals with top players, and innovate effective alternatives. As the flexible packaging market continues to grow, staying ahead of the curve is becoming a necessity. Market trends analysis enables customers to stay ahead of the curve, their competitors, and consumers’ changing preferences.

To understand market trends analysis solutions, and the upcoming trends of the flexible packaging industry, request more information.

Meat Packaging Industry + Market Segmentation

The Journey Ahead for the Meat Packaging Industry

The meat packaging industry is crucial, convenient, and complex. It comprises of various sectors and sub-sectors, due to the multiple kinds of meat that are packaged and transported every day. Industry experts have forecasted steady growth for the meat packaging industry over the next five years. They have also highlighted the key market drivers and key challenges of the industry.

As developing countries grow, urbanization increases manifold, and this leads to an increase in demand. Consumers prefer hygienically procured and conveniently placed products. This allows for customers to save time and energy, even if it is at a higher cost. This is one of the crucial market drivers of growth in the meat packaging industry.

However, as demand for convenience increases, so does the demand for environmentally responsible and strictly regulated products. Consumers are more aware of the environmental impact of every industry and prefer sustainable packaging. They are also highly aware of the health effects of various products and are extremely particular about their consumption patterns. This is currently the most significant challenge faced by meat packaging industry players.

This challenge requires companies to implement strategic and tailored marketing approaches efficiently. Some of the top meat packaging industry players leverage target market segmentation solutions to develop a marketing approach that understands, and targets customers’ needs and preferences. This strategy allows for a higher return on investment and reduced losses on marketing. Additionally, brand identity is crucial to consumers today, and targeted marketing enables companies to control and improve their brand identity.

Infiniti’s experts have identified the key market drivers and key market challenges of the meat packaging industry in this article. Additionally, they have further explained the importance and benefits of target market segmentation analysis.

The meat packaging industry is forecasted to grow in the coming years. To identify and conquer every opportunity in this growing market, request a free proposal.

Market Drivers of the Meat Packaging Industry

Various factors influence the growth of an industry. The three factors listed below have been and continue to be key market drivers for the meat packaging industry. Infiniti’s experts have identified these factors as contributing to an increase in demand and improved operational efficiency.


As developing countries continue to proliferate, urbanization increases. This leads to a rise in demand, due to lack of access to fresh meat, and the need for convenience. Cities develop continually, and consumers focus on convenience and health. The meat packaging industry allows busy consumers to gain access to meat at a convenient time and location.

The Need for Packaging of Meat

Fresh meat must be stored and transported in controlled and regulated environments. Packaging of meat allows for creating a constant protective environment for the necessities. Fresh meat packaging helps by controlling the level of oxygen within the packaging, while also keeping the meat hygienic, protected, and conveniently available to all consumers.

Efficient Storing and Transportation

With innovation and development in technology, storage and transport have become easier and more readily available. The need for controlled environments has been met by improvements in cold storage and increasing shelf life. Additionally, there are various efficient and suitable transportation options for companies and consumers to rely on in the meat packaging industry.

To gain more in-depth insights into these key market drivers and their impact on the meat packaging industry, request more information.

Challenges of the Meat Packaging Market

The meat packaging industry has experienced growing demand and is forecasted to continue growing over the next five years. However, certain major challenges have surfaced in this industry and serve as barriers to growth. Infiniti’s experts have identified the following barriers, and have further discussed the most effective solution to recovering growth efficiently in the meat packaging industry:


The environmental crisis and negative impacts of plastic have changed the way consumers and companies interact with packaging. As sustainable options continue to develop through innovation with a crucial social cause. While sustainable packaging options are readily available, the scale of change required is challenging. Having to make equipment, operational, and personnel changes to adapt causes a variety of issues for meat packaging industry players. This continues to act as an obstacle to the growth of the meat packaging market.

Health and Hygiene Regulations 

As consumers become more aware and conscious about health, meat packaging market players face a changing market. Consumers are more particular about policies, licenses, health, and hygiene evaluations, as well as the quality of the product. Hygiene and health requirements have become more stringent recently, negatively impacting the meat packaging industry. However, consumers are a more challenging prospect as they are directly affected by quality, and they are well-informed. These changes in consumer behavior and regulations have led to an increased need for efficient and tailored marketing.


With increased consumer awareness, changing health regulations, and the need for sustainable manufacturing make flawless execution difficult. While these changes are favorable for the industry and consumers from a long-term perspective, they pose various operational barriers for companies. Sustainability packaging requires deep-rooted and high investment change. Additionally, changing health and hygiene regulations require more stringency and efficiency within the companies. This increases the need for efficient operations, higher investment in training, and proficient machinery in the meat packaging industry.

Why Market Segmentation Matters

As customers become more aware and social causes influence buying behavior, the meat packaging industry must market their offerings efficiently. Social and health-related causes, and environmentalism, cause a series of challenges when it comes to marketing. However, target market segmentation enables companies to gain an understanding of consumers’ needs and preferences. This helps companies create tailored marketing approaches.

By segmenting customers according to various factors such as needs, preferences, value for the brand, companies can identify their most profitable segments. It also enables companies to tailor their marketing according to the preferences of each customer group and reduces costs substantially. Companies leverage market segmentation to efficiently strategize and implement tailored marketing, improve brand recognition, and boost customer loyalty. Additionally, other crucial market intelligence solutions can help companies overcome other challenges while identifying opportunities in a growing market.

To further understand what market segmentation analysis can achieve for meat packaging companies, speak to our industry experts.

Packaging industry trends

Investing in the North American Packaging Market: Key Packaging Industry Trends Poised to Take Off

North America remains the global leader in the packaging industry right now. Although the North American packaging market faced a brief dip in 2009, the sector has seen steady growth over the past couple of years. However, new packaging industry trends such as the rising need for eco-friendly and sustainable solutions are posing new challenges for companies in the sector. Also, China is poised to become a packaging industry major by 2020, and together with other markets in Asia, it will remain the industry’s top growth engine alongside North America. While this shift is notable, North America’s relevance in the global packaging market remains substantial due to its size and rate of innovation. The largest end-user segment of the North American packaging sector is food, while the fastest is projected to come from healthcare and cosmetics, closely similar to the global packaging industry trends. This blog provides a packaging industry overview in North America, highlighting the key packaging industry trends that investor and companies can expect to see.

Planning to invest in the packaging sector? Request a free proposal to gain insights into the key packaging industry trends, challenges, and opportunities in different markets.

North American Packaging industry trends

Impressive growth in Mexico

Mexico is predicted to have the highest packaging industry growth among the three North American countries. One of the key packaging industry segments that is expected to show positive growth in Mexico is the soft drink beverage packaging that meets the needs of customers seeking both versatility and sophistication from their packaging.

Success of rigid plastic packaging

Packaging industry trends such as rigid plastic packaging is forecasted to show steady growth in the North American packaging market and will experience the highest growth rates across plastics. Furthermore, PE and PET will remain the main plastics used for consumer manufacturing.

Paperboard to lead market share

Paperboard is one of the notable packaging industry trends that suffered a steeper decline than most other packaging materials during the recession, especially in the US. However, it has recovered quickly and returned to pre-crisis levels. In the North American packaging market, paperboard holds the largest share of packaging consumption. Corrugated packaging claims the largest share of the North American paperboard packaging sales.

Companies often tend to overlook the key packaging industry trends and challenges that can have a significant impact on their business. Get in touch with our experts to know how our solutions can help you stay updated and engage in making the right business decisions.

Recovery of industrial sectors

The North America economy is greatly affected by uncertainties. This also includes the impact of the European economic crisis and political uncertainty in oil-exporting countries. The US has also been significantly affected by falling real estate values and difficulties in securing financing for future investments. However, the industrial segments have been in recovery since a sharp downturn in demand a decade ago. Real estate values are now also starting to show recovery. The proliferation of several innovative packaging industry trends and growth of the packaging sector can be expected in the next few years.

Retail-ready packaging

Packaging industry trends such as retail-ready packaging provides an attractive structure as well as advertises a product. It refers to packaging in the form of a self-contained unit that is delivered to a retailer and is immediately ready for on-shelf product display without the need for assembling or unpacking. Such packaging industry trends significantly cuts down on operation costs as the shipping-package is shelf-ready. Retail ready packaging is continuously gaining popularity and traction in North America as a number of retailers consider its implementation and others expand their efforts in the area. This is due to an increased understanding of RRP, and the ever-growing penetration of RRP across categories.

Learn more about the key impact of packaging industry trends in North America on investors and businesses.

market intelligence

Building a Consumer Segmentation Strategy for a Leading Food Packaging Solutions Provider

Major challenges for food packaging companies revolve around the four factors - sustainability, durability, aesthetics, and cost. Click To Tweet

The food packaging industry is witnessing major technological advancements that are compelling leading food packaging companies and market researchers to focus on developing innovative packaging solutions. Also, the role of food packaging design in marketing and consumer appeal is growing considerably due which food packaging companies are focusing on addressing the concerns of consumer groups by implementing advanced technologies and intelligent solutions.

However, the future of the food packaging sector is quite secure owing to the development of smart packaging solutions that possess the capability to monitor and detect food spoilage. The challenges in ensuring food safety through excellence in food packaging design are many, but it is essential to address them systematically by devising an effective consumer segmentation strategy to drive growth strategically.

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The Business Challenge

  • The Client: A leading food packaging company

One of the leading food packaging companies in the US wanted to devise an effective consumer segmentation strategy to identify different focus groups. To develop a precise consumer segmentation strategy the client approached Infiniti Research to develop an effective consumer segmentation strategy. The client was looking at leveraging our expertise in consumer segmentation to analyze the consumer base and gain a clear understanding of their specific needs and requirements.

Consumer Segmentation Strategy Benefits

The food packaging industry is growing at a rapid pace, making it necessary for food packaging companies to adopt appropriate strategies to thrive in a complicated market. No matter which market you operate in, every customer needs to be treated as an individual owing to their specific needs and preferences. This is where ‘Consumer Segmentation’ comes into play. It’s nearly-impossible for food packaging companies to cater to consumer needs on an individual level. But, with the right consumer segmentation strategy, they come pretty close to achieving this objective.

However, for modern food packaging companies, devising a consumer segmentation strategy is no more a suggestion – it’s a necessity. It is essential to segment their consumer base into identifiable subgroups and develop precise marketing strategies for each focus group to drive growth. Our ‘consumer segmentation strategy’ solutions empower food packaging companies to focus on catering to the needs of their specific consumer segments.

Summary of Our Consumer Segmentation Strategy Engagement

Consumer segmentation

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Client’s Journey

The consumer segmentation experts at Infiniti Research customized a comprehensive research method, which delivered valuable insights on consumer groups, market requirements, and target market segments. With the aid of our consumer segmentation strategy, the food packaging company was able to analyze customer data to uncover meaningful insights and gain a better understanding of consumer segments.

Solution Benefits and the Business Impact

As with anything else, every consumer segmentation strategy has it own distinct pro and cons. However, the overarching goal of devising such a strategy remains the same i.e., identifying and connecting with the potential consumer base. The solution offered by our consumer segmentation experts helped the food packaging company to devise an effective consumer segmentation strategy to drive growth in each segment. By truly segmenting the potential consumer base, the client further gained a better understanding of their customers at an individual level and was able to expand its reach by targeting each consumer base individually.

The FutureGet More Info

The complicated food packaging landscape poses several challenges for food packaging companies who are looking to establish themselves to drive business growth. However, the ultimate goal of devising a customer segmentation strategy is to understand consumer needs and offer services that make them engage with your brand on a regular basis. The trick here is to make your end-users realize the importance of your services and when they do its quite certain that they’ll continue to rely on your services indefinitely. Moreover, it’s notable that customer surveys play a major role in uncovering the key attributes that can be used to segment the consumers effectively.

A must-read case study for food packaging companies looking to develop an understanding of the importance of consumer segmentation strategy.

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The Future of Sustainable Food Packaging

Your food delivery arrives at your door! All the contents are in a huge plastic bag. Inside, there’s pizza packed using paperboard which is supported by plastic-made pizza tables. Also, there are noodles packed in a paper box. They have provided multiple mini ketchup sachets packed using plastic. Then, single-use plastic spoon and fork, which is wrapped in plastic. So much waste for a single delivery. Now imagine the amount of packaging waste produced all across the world. Estimates suggest that by 2050, our ocean will have more plastic than fishes. To avoid such a situation, numerous companies are working on a packaging solution which is sustainable or biodegradable and won’t end up in our ocean. The world has seen numerous innovations in terms of sustainable food packaging since most countries are now focusing more on sustainability to reduce their carbon footprint. Keeping this trend in mind, this blog shortlists some of the key developments that will have a huge impact on the future of sustainable food packaging? 

Future of sustainable and biodegradable food packaging

Algae water bottle

It may be surprising, but yes, the cost of the plastic used for packaging the water is costlier than the water itself. Even more surprising is that the bottles that cover the landfills take 1,000 years to decompose and half of it is only used once.  Icelandic product designer Ari Jónsson took the matter into his own hands and came up with a biodegradable water bottle made from algae. The wobbly jelly-like bottle retains its unique shape until its empty, after which it begins to break down. The good part is, consumers can even chew and eat the bottle. Additionally, the bottle also has the property to keep water cool, even in hot weather.Request Free Proposal

Oil package

Researchers are exploring the possibility of using a package made of caramelized sugar, coated with wax. It can be cracked open like an egg, after which the wax no longer protects the sugar and the package finally melts when it comes in contact with water. Such a packaging is useful for oil-based food.

Edible Films

An edible film is a thin layer, which acts as a barrier between food and the surrounding environment, and can be consumed. The edible film can be used to prolong the shelf life of the food and protect it from microorganisms. Such films are made from starch, and natural additives can be used to enhance the taste of the packaging. For instance, spicy curry or pepper can be added to enhance the flavor of the packaging material. Such films can come as a boon for sticky food such as toffee, which sticks to paper packaging. In such a case, edible films can be used to package the toffee. It can also be used to coat meat, fish, oily foods, and instant noodles.


Sometimes, there isn’t any substitute as good as plastic for food packaging. Plastics are very useful for oily food or food that can spill. Bioplastics borrow similar properties of plastic and place a minimal strain on earth. Microorganisms in the environment can metabolize and break down the structure of the biodegradable plastic. Such plastics are made from all-natural plant materials such as corn oil, orange peels, starch, and plants. It does not contain any harmful chemical as traditional plastic. All plant based materials are melted down and poured into molds of various food packaging shapes.

Biodegradable take-out food containers

Styrofoam and polystyrene are the most commonly used material for take-out containers. However, it is possible that chemicals in the polystyrene can actually leak into the food. Millions of such containers are thrown away every year. A company named Styrophobia makes compostable and biodegradable containers that can be used for food packaging in an environmentally friendly manner.

For more information on the future of sustainable food packaging and biodegradable packaging materials:

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Infiniti’s Competitive Intelligence Engagement Assists a Renowned Food Packaging Client to Improve their Competitive Effectiveness

It is estimated that the food packaging sector accounts for over one-third of the total global packaging market.

Despite the mounting pressures and sluggish economic growth, companies in the food packaging industry are focusing on investing in technologies to improve the shelf-life of the products. The food packaging market can be segmented into applications such as convenience foods, confectionary items, dairy items, and vegetables. As the world is experiencing rapid changes in the lifestyle and food preferences, prominent companies are setting up new production facilities to keep up with the latest trends in the market. The growth of the food packaging industry can be attributed to factors such as the rising disposable income of the people, the growing demand for ready-to-eat products, and growing awareness about packaged foods.

Although, food packaging plays a critical role in attracting the customers when choosing similar brands, several factors that may hinder the growth of the industry include.

  • Relentless innovations: In this challenging environment, food packaging companies are constantly trying to innovate to stay relevant and differentiate their product offerings in the market. With the changing preferences of the customers, packaging companies need to differentiate their products using different size, shape, color, and functionality in their packaging design. Therefore, it becomes a challenge for the packaging companies to invest in new equipment and machinery to keep pace with these changes.
  • Rising cost of raw materials: For packaging to be more rigid and preserve the nutritional aspects of the food, raw materials such as plastics, paperboard, and adhesives are extensively used. Amid the recent great economic depression, the packaging industry has been affected by increasing prices of these raw materials.
  • Sustainability challenges: As the packaging industry relies on raw materials that are considered to be harmful to the environment, various government organizations and environmental groups are voicing their concerns toward the use of these products. Therefore, packaging companies are facing the need to invest in packaging disposal and recycling techniques to reduce emission concerns.

While the rising environmental pollution and global warming are compelling packaging companies to shift towards more eco-friendly food packaging techniques, the companies should also think about devising effective strategies to stay abreast of the competition. The ideal way to understand the current market scenario is through profiling the competitors and their respective position in the packaging industry with the help of an effective competitive intelligence solution.IR_RFP

The Business Challenge

  • The client- A renowned food packaging client

A renowned client in the food packaging industry wanted to identify the latest packaging trends and collect and analyze actionable information about the competitors and their product offerings to devise a robust business strategy. The food packaging company wanted to discover the potential risks and opportunities and gain unique marketing insights to improve their market share and enhance the business performance. With the help of a competitive intelligence engagement, the food packaging company wanted to understand the supply-demand relationship and effectively suggest suitable measures to improve their service efficiency.

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Our Journey

To keep track of their competitors and their product offerings, the competitive intelligence experts at Infiniti carried out extensive research comprising interviews and discussions with stakeholders in the packaging industry. Furthermore, to conduct a SWOT analysis, the client also collated information across a wide array of secondary sources such as trade shows, paid industry databases, and company presentations.

The Solution Benefits and the Business Impact

With years of expertise in offering a plethora of services, Infiniti’s competitive intelligence solution helped the food packaging company ascertain the demand for the products and services and judge the market’s likely response to a new entrant. The food packaging company was able to gain a quick and concise view of the market to make better decisions on their product positioning and marketing strategy.

The Future

In the future, prominent packaging companies are planning to shift toward green packaging techniques to reduce the rising environmental concerns. Moreover, with the advances in the technology, packaging companies will also shift toward smart packaging techniques such as RFID technology to streamline their supply chain efficiency and keep track of their products in real-time.

 A must-read case study for strategy specialists and decision makers looking to develop an understanding of the food packaging market.


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Top 5 Packaging Companies in the World

The history of packaging dates back to as far as 5000 years when materials such as leaves, wood, and glass were used to cover or store the product. Modern technology has come a long way that it provides strength, resilience, protection, functions, and aesthetics to the product. Today, the packaging is quintessential to the success of a product, as a significant purchase decision in a retail setting is based solely on the aesthetics and functioning of the packaging. Some packaging gives the brand a more premium feel, whereas others protect it from extreme conditions including heat, light, air, wind, and moisture. Today, we take a look at those companies who pioneer in manufacturing packaging materials and design for both consumer and industrial products. Their packaging solutions range fromIR_Brochure containers, pouch, cartons, shrink wrap, pallets, cases, and tray. So, here’s a list of some of the top packaging company in the world right now.

International Paper

International Paper is the largest pulp and paper company in the world. The company produces a wide range of plastic lids and paper cups for fast-food chains such as McDonald’s, Wendy’s, and Subway. They have a wide array of product line including cellulose fibers, coated paperboards, containerboard, corrugated packaging, and papers. International paper generated revenues of about $20 billion with an employee base of 55,000 operating in more than 24 countries. The company shows its commitment to recycling by collecting more than 6 million tons of paper in the US alone to be recycled.


WestRock is an American packaging company formed after the merger between MeadWestvaco and RockTenn. It is one of the leading producers of corrugated and consumer packaging and recycling solutions. The company specializes in folding cartons, paperboard, displays, corrugated containers, containerboard, Kraft paper, and protective packaging. They are also one of the largest integrated recycler and process and recycle fibers, virgin fiber, boxes, and other material.

Stora Enso

Stora Enso is a Finnish paper and pulp manufacturing company. The packaging company is also a leading provider of renewable solutions in biomass, wooden construction, packaging, and paper in the global markets. The company has also won various awards for best packaging designs including the famed The Golden Egg Award in Sweden. The company is currently increasing its investment in renewable construction products and biomaterials as it expects lucrative growth opportunities in the future.

Reynolds Group

Reynolds Group is an American packaging company and also one of the world’s largest manufacturer and supplier of foodservice packaging and consumer beverage products. The company has an association with Reynolds Metal Company is also one of the largest aluminum manufacturers in the world. They operate through five segments including Closures, Evergreen, Graham Packaging, Pactiv Foodservice, and Reynolds Consumer Products.  The Pactiv Foodservice division provides packaging solutions for foodservice companies such as containers, wraps, trays and pads, cups and straws, and AG packaging. Their other division Graham Packaging manufactures packaging materials for food, beverage, household, personal care, automobile, and healthcare industry.


Amcor, an Australian packaging company, produces flexible and rigid packaging catering to food, beverage, tobacco, and healthcare industries. Headquartered in Zurich, Switzerland, the company posted sales figures of $9.1 billion from 200 sites spread across 43 countries. Amcor has been focusing their efforts towards sustainable packaging that is more functional, appealing, and cost-effective. The company was presented by the DuPont Awards for Packaging Innovation in 2017. Additionally, due to its efforts in sustainability practices, it has been included in Dow Jones Sustainability World Index, MSCI Global Sustainability Index, STSE4 Good Index, and CDP Climate Disclosure Leadership Index.

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5 Interesting Trends Budding in Food Packaging

food packaging

Have you ever bought a food product that was newly introduced in the market just by the way it’s packaging looked? Well, this is precisely why food companies invest heavily on the packaging. Packaging is considered to be the brand’s representative to communicate indirectly to the customers. As far as the players in the food industry are concerned, food packaging is the primary factor that creates an impression of them in the customer’s mind.

Over the years, food packaging companies have constantly been researching and identifying new techniques that can help them be on par with the changing customer perceptions and demands. From the introduction of packaging that can increase the shelf-life of products to sustainable packaging, the innovations in food packaging have come a long way. With competitors coming up with new packaging trends each day, the players in the food industry are heavily relying on packaging companies to help them formulate the best designs. We have curated some of the interesting trends that are slowly garnering popularity in food packaging:IR_Brochure

Edible packaging

For most of us, the movie “Charlie and the chocolate factory” has been etched into our childhood memories. From the time Willy Wonka bit into his teacup, edible packaging has been on several designers’ minds. This has inspired the fast-food chain KFC to pilot test edible coffee mugs that were hard cookie lined with heat resistant white chocolate, in their outlets in the UK. The growing concerns about environmental sustainability are one of the key reasons why food industry players have started to embrace the idea of edible packaging. Recently, an Indonesian company Ong Tek Tjan sold ice-creams to their customers in edible cups made out of seaweed as a measure to eradicate plastic. Not only is it a technique of attracting customers, but it also serves the purpose of reducing waste dumping and landfill waste. But a primary concern here is that related to the health and sanitary standards of edible food packaging. The products with edible packaging do not appear on retail shelves magically; they pass through several touchpoints from packaging to point-of-sale.

Nonstick packaging

Have you ever felt disappointed looking at the last trails of mayonnaise or ketchup that refuses to come out no matter how hard you squeeze or shake the bottle? Well, say bye to that feeling with nonstick packaging. A company named  Liquiglide formulated a packaging technology that has a permanently wet and slippery surface and helps liquids to slide easily through the packaging. The coating used on the packaging is FDA approved. Also, the company states that it wouldn’t affect the taste or smell of the contents inside in any way. And here is some good news for the fizzy drinks and beer lovers, liquiglide is said to prevent carbonated beverages from going flat.

Safety-enhancing packaging

You might have heard or experienced instances where a product purchased well in advance of the “sell by” date, is found to be spoilt or in an unusable state. This happens because of the variances in grocery store policies or damages that take place during transportation. The safety-enhancing package is here to rescue vendors and customers of such incidents. According to the recent news, the scientist is working on a plastic wrap like food packaging that is embedded with tiny sensors that can determine any spoilage in food. Until this technology gets entirely put into practice, you can rely on your senses – if it smells bad, throw it away.

Disappearing package

Food packaging that disappears is an emerging market. Monsol LLC is a company that has been developing water-soluble packaging for pre-portioned rice or oatmeal. All you have to do is drop the packet into the water, and as the ingredients get cooked, the bag dissolves leaving only the ready to eat a meal. Several other companies are taking inspiration from this and developing dissolving food packaging for several other items such as smoothie containers made of seaweed, and peelable beeswax package for dry fruits.

Super-compressed packaging

City dwellers usually face the problem of tiny kitchens and limited storage space. Super compressed packaging not only facilitates this but also helps to reduce the trouble in carrying home heavy grocery bags. Several design firms are working on ways in which they can help food industry players to offer more compact and portable packaging to the customers.

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Market Analysis Helps a Food Packaging Company Target Niche Market Segments

Currently, the packaging industry is on the verge of expansion and the key industry players are looking for possibilities to identify the most profitable market segments. Also, in order to penetrate niche market segments, renowned manufacturers in the food packaging industry are implementing a market analysis solution. With the help of market analysis, leading food packaging manufacturers can gauge more information on the target industry and identify the risks and benefits of operating in the specific market. Market analysis also aims to determine the attractiveness of the market in terms of the growth rate, profitability, distribution channels, and the market trends. In the food packaging space, market analysis can be leveraged to craft an effective SWOT analysis and devise market strategies to improve the overall business performance.IR_Brochure

To understand the market landscape and tap potential opportunities in the food packaging space, manufacturers are approaching companies like Infiniti. Infiniti’s market analysis solution helps businesses understand the current market scenario and the competitors in the food packaging space. Furthermore, industries can wisely allocate resources and improve their ROI.

The Business Challenge

Every stakeholder in the food packaging space is concerned about answering the same general question: How to improve the business performance? A renowned food packaging manufacturer with a considerable number of manufacturing units spread across the globe was facing predicaments. The client wanted to understand the current market performance and devise new strategies to improve their business performance. To accurately obtain information on the market dynamics, the client wanted the assistance of a market analysis solution.

The primary objective of the engagement was to identify potential opportunities, competitors, and their product offerings and offer cost-effective packaging solutions to the businesses.

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Market Analysis Solution Benefits:

  • Understood the size of the market both in terms of value and volume
  • Gained actionable insights into the market landscape in terms of various customer segments and buying patterns
  • Identified the barriers to entry and devised an effective go-to-market approach
  • Understood the changing buying habits of the consumers
  • Identified the potential roadblocks and uniquely positioned the products in the market

Benefits of Our Integrated Approach

With the help of a robust market analysis solution, the client was able to identify and estimate the sales revenue in relation to expenditures based on advertising. Moreover, the engagement helped the client understand the market profitability and the distribution channels; thereby, decreasing the cost of the product and improving the overall profitability. Also, the engagement offered cost-effective packaging solutions to the client to further assess the packaging preferences of businesses.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the packaging industry.

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Market segmentation

Innovative Food Packaging Trends to Watch Out for This Holiday Season

Recent technological advancements have given birth to a lazy generation of millennials who want everything delivered to their doorstep. The food services industry is no stranger to this trend, and with the rise in popularity of food delivery services and increasing demand for fresher, healthier, and well-packaged food products, the food packaging companies have been forced to innovate to meet such demands. Let us look at a few innovative food packaging trends that are going to influence the way food packaging companies are going to meet their customers’ expectations:IR_Brochure

The Go-green Revolution

Environmental protection has become a major concern today; due to which, there is growing pressure on food packaging companies to make environmental sustainability an integral part of their packaging decisions and incorporate the same as a part of their corporate culture. However, the major challenge here for food packing companies is the price involved. This has prompted them to research and explore lightweight and mineral filled products that are both pocket-friendly and environment-friendly.

Polypropylene’s Journey to The Limelight

In recent times, polypropylene has dethroned plastic packaging alternatives due to the wide range of benefits it has to offer, such as high resistance to heat, cost effective, sustainability attributes, lightweight, etc. Such advantages have made polypropylene an attractive alternative for food packaging companies.

Transparent Packaging –  The New Representation of Trust

Clear packaging is being associated with a good visual appeal in the recent times. Many food packaging companies are adapting to this trend owing to the popularity it has gained among customers. The general customer perception is that clarity in food packaging represents ingredient wholesomeness, which, in turn, gives them the satisfaction of buying good quality products.

Eat on-the-go

On the go or ready-to-eat packaging is becoming highly popular especially among the millennials. These customers prefer to grab food on the go and seek resealable and re-heatable packaging, which would allow them to use the required amount and save the rest for later without losing the freshness of the food.Food packaging companies are looking at packaging options that can effectively meet the demands of this segment.

Stand Out From the Crowd

The growing competition has given rise to the need for creating a unique brand identity. Food packaging companies are assisting brands to achieve this through customization that differentiates them from their competitors on the shelf. Customer brand loyalty and unique brand identity are the end-results of customization.


To know more about the food packaging industryAsk an analyst

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