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Organic Food

Top Organic Food Brands Contributing Towards the Organic Movement

Numerous health buffs are advocating the need to consume organic foods with the majority of the population the following suit. For the general population, organic food is just another kind of food, which is supposedly healthy, but it is merely a different method of producing food. Historically, humans have been consuming organic food, but due to several challenges, farmers have started using various chemicals, antibiotics, food additives, and GMOs. Such chemicals and food additives have a negative impact on the human body. As a result, there’s a growing awareness for the consumption of organic food. Organic food includes any plant or animal which is grown organically, i.e., without the use of any chemicals, antibiotics, or additives. So, what are the top brands contributing to the growing trend of organic food? Explore here!

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Top organic food brands

Horizon Organic

Horizon Organic is an American company founded in 1991. It is the largest producer of organic milk in North America. Apart from milk, the company also sells other milk-based products such as cheese, yogurt, and butter. The brand is claimed to be organic by USDA and free of any additives. The company enjoys a monopoly in the South-eastern US milk market as it procures majority of the organic milk from over 700 farms across the US. Even their cows are fed organic food and are pasture-raised without the use of any antibiotics or growth hormones.

Riverford

The origins of Riverford dates back to 1950s when the farm was taken over by the Watson family and converted into an organic farm by the mid-80s. The organic food brand has four farms across the country to distribute its products more efficiently across the nation. The company banks on its innovative organic veg boxes delivered to around 45,000 houses per week. The company also provides organic meat and fruit boxes along with wine and beer.

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Amy’s Kitchen

Amy’s Kitchen is a family-owned company that manufactures organic and non-GMO convenience and frozen foods in the US. The company has its headquarters in Petaluma, California and produces vegan foods organically. The company also has over 130 gluten-free products. Their organic food product line consists of foods like pizza snacks, carrot ginger soup, paneer tikka, vegetable soup, paella bowl, enchilada, candies, pad Thai, broccoli pot pie, and many more.

Eden Foods Inc.

Eden Foods Inc. or Eden Organic is an American organic food brand. The company is best known for its line of organic soy milk under the brand name Edensoy. Founded in 1969 as a co-op grocery store in Ann Arbor, Michigan, the company also claims to be the oldest independent organic food producer. Majority of Eden Food’s products are organic and vegan, apart from Katuso, a Japanese fish flake. In 1997, a test was conducted by the New York Times to look for traces of GMOs in 11 soy and corn-based products. The result found that only Eden’s milk tested clean.

Organic Valley

Organic Valley is an independent cooperative of organic farmers based out of the US. It is also the nations largest farmer-owned organic cooperative besides being one of the biggest organic food brands. The company has a farmer base of more than 2000 owners across the US, Canada, Australia and the UK. The company markets its products across the US and exports it to 25 other countries. The company reported a sales figure of over $1.1 billion selling products such as dairy, egg, soy, and meat. The organic food brand sells its meat products including chicken, pork, beef, and turkey under the brand name Organic Prairie.

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Top Trends in the Highly Competitive Weight Loss Industry

Staying in shape, getting fit, being active, and eating healthy is one of the most hyped things in the world. The fitness craze has consumed a majority of the world’s population, with people trying a variety of methods to achieve one single goal: weight loss. People’s willingness to spend considerably to achieve weight loss has created a lucrative market for players in the weight loss industry. The opportunity for weight loss supplement manufacturers, training program moderators, healthcare brands, and fitness equipment manufacturers has opened up significantly as the majority of the world’s population is rapidly jumping on the fitness bandwagon. Numerous reports estimate the weight loss market in the US itself to be worth $66 billion. High rates of obesity, low unemployment, higher disposable income, and sedentary lifestyles are boosting the market for the weight loss industry. As a result, numerous brands have made attempts to enter and gain a foothold in this lucrative market, making it intenselyIR_Brochure competitive. So here are the trends you should be familiar with to gain an upper hand in this market.

Continuing popularity of meal replacement products

Health brands have been successful in placing meal replacement product as a healthy alternative to regular foods. Although the cost runs on the higher side, meal replacement offers benefits of being portable and healthy. A meal replacement product has an adequate amount of protein with lower carb and fat content, which eventually helps in meeting the weight loss goals. It is estimated that the sales of shakes and bars will outgrow the sales of OTC diet pills by the year 2022. The market for meal replacement products is experiencing a healthy growth and is already worth $4 billion in the US.

The rise of complex carbohydrates

For a long time, fats were looked upon with an evil eye as they are responsible for obesity. However, numerous studies have diverted the attention to carbohydrates – simple carbohydrates to be precise. Numerous government food authorities have also credited the survey by warning the public of the dangers of over-consumption of simple carbohydrates. As a result, companies have been focusing on products with complex carbohydrates including whole grain oatmeal, pasta, and bread.

Rise of multi-level marketers

The multi-level market for weight loss products in the US itself is worth $2 billion with multiple companies entering the market each year. The rising cases of obesity are urging consumers to help other consumers to lead a healthier lifestyle. The multi-level marketing in the weight loss industry is picking up the pace because people tend to give more weight to success stories of individuals rather than try weight loss products which are advertised. Companies such as Shaklee, Herbalife, and Isagenix are pioneers of this multi-level marketing programs in the weight loss industry.

The millennial way of dieting

The modern-day weight loss efforts are considerably different than the weight loss programs followed by the Baby Boomers. The Millennials are more focused on clean eating, convenience, exercise, and avoiding sugars and highly processed foods. The limited income of the Millennials would urge them to favor inexpensive and convenient diet plans. As a result, the market for diet websites and apps, OTC meal replacement, zero calorie drinks, and low-fat foods are growing.

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A leading food ingredients manufacturer wanted to evaluate potential markets and assess possibilities for entering the Africa market.
Situation
The client wanted to enter the global market with special interest on Ukraine, Saudi Arabia, Egypt and South Africa. Its business model was based on 95% business through blenders and only 5% directly.
Approach
We conducted in-depth primary and secondary research specific to the opportunities in the countries under focus. We involved multiple research techniques including secondary/desk research, face-to-face and telephone interviews.
Impact
The client was able to evaluate the market attractiveness of each target country and decide on market entry. We also identified and shortlisted potential business partners with the preferred capabilities.
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