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Analyzing Customer Behavior and Understanding Purchasing Drivers and Barriers for a Food Industry Client with the Aid of a Customer Needs Analysis Engagement

Identifying Unmet Needs and Customer Perceptions 

About the Client 

For over 7 years, the client has been a leading firm in the food and beverage industry, serving customers throughout the Western United States and South America.

Business Challenge:

With rising competition, latest technological advancements, and changes in customer preferences, companies in the food industry need to embrace new models and strategies to compete in the marketplace. This makes it vital for companies in the food industry to gain detailed insights into the competitors, understand customers’ needs and preferences, latest market trends, and consumer buying patterns to better position their products and services in the target markets.

A leading firm in the food and beverage industry wanted to assess customers’ perception of their current offerings and strength of competing brands. The client realized that as technology improves, and the customers’ need advances, identifying the unmet customer needs was the only way to keep up their market position. Moreover, without a strategic approach to customer needs analysis, they encountered costly risks from demand and supply mismatch, which affected their customer satisfaction and resulted in revenue losses for the company. By leveraging Infiniti’s customer needs analysis, they wanted to define current and future customers’ unmet needs and understand customers’ buying criteria.

Are you looking to identify and meet your customer needs? Well, this can be a daunting task if you haven't paid close attention to customer needs before.

Learn how Infiniti’s customer needs analysis can help. Request a FREE brochure.

Top Challenges Faced by the Food Industry Client 

Problem Statement 1: Demand for convenience

Tech-driven delivery systems have disrupted the traditional business model. With technological advancements in the food industry, customers have become more demanding. This compelled the client to leverage Infiniti’s customer needs analysis solutions to meet customer demands and ensure convenience.

Problem Statement 2: More discerning tastes

Today, customers have become more discerning. They are seeking out exciting and higher-quality meals. Due to this trend, the client realized the need to leverage customer needs analysis to better meet customers’ demand and sustain their market position.

Problem Statement 3: Opting for healthier foods

The modern customers’ emphasis on health has extended beyond the gym, leading to healthy eating habits. Hence, the client’s unstructured approach to customer needs assessment resulted in revenue losses for the company, leading to a sharp decline in their market position. With the help of Infiniti’s customer needs analysis solution, the client wanted to continuously improve the quality of their products by monitoring the initiatives undertaken by their competitors.

Problem Statement 4: Retaining profitability

Owing to commodity price shifts and dynamism in the market, the client found it challenging to retain their profit margins. By leveraging our customer needs analysis solution, they wanted to develop a standardized set of processes and competitive benchmarking metrics.

Customer needs are dynamic, and most companies often lose track of their changing customer needs. Are you finding it challenging too?

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Solutions Offered and Value Delivered 

The experts at Infiniti Research recommended a two-phase study to meet the client’s challenges.

Phase 1: Qualitative analysis

The initial phase of the customer needs analysis engagement focussed on identifying customers’ unmet needs, understanding purchasing drivers and barriers, and assessing customers’ perceptions of current offerings. By conducting interviews, surveys, and discussions, the experts figured out the needs of the customers and the market. This helped the client to implement better branding strategies and marketing initiatives to enhance their service offerings for the target market.

Phase 2: Quantitative analysis

The second phase of customer needs analysis engagement revolved around quantifying market perceptions, evaluating the most preferred product features, and the introduction of new products. The experts at Infiniti performed a thorough internal sales data assessment and an extensive customer survey to segment customers by needs, to compare performance against competitors, and develop value propositions to stay ahead of the competition.

With the help of Infiniti’s customer needs analysis, the client was able to increase their sales and market share by focussing on upgrading their product features. This further helped the client in successfully implementing the new customer segmentation approach and realigning their delivery system, as well as distribution and sales process based on customer needs.

The customer needs analysis solution further helped the client to understand their customer needs and their position in the overall market. They were able to introduce new products in the market, which subsequently enhanced the customer experience and improved profit margin by 13% in a year.

Finding it difficult to identify unmet customer needs? Our customer needs analysis solution can help. Request a FREE proposal!

What is a customer needs analysis?

A customer needs analysis is used in product development and branding to provide an in-depth analysis of the customer to ensure that the product or message offers the benefits, attributes, and features needed to provide the customer with value. To find the right customer priorities, businesses need to create buyer personas and uncover consumer trends, look at customer’s long-term retention patterns, establish a clear company vision, provide premier customer service to valuable customers, and communicate with the ideal customer in their preferred social media space.

How can you identify customer needs?

To be good at marketing you need to be good at understanding and satisfying the most important needs of your customers in relation to your products or services.  By understanding their most important needs you can tailor your product and service offering and shape your brand to meet their needs. Given our expertise in performing customer need analysis for various businesses, we’ve listed out the customer needs analysis methods.

  • Identify what your customers need through research, focus groups, or social listening.
  • Mapping customer journey is a great way of undertaking the customer need analysis. It is a visualization of processes that a customer encounters with a product or service.
  • Knowing what your competitors are doing will help evaluate where you stand in the market and identify gaps in your offerings.
  • Analyzing cause-effect relationship ensures better customer need analysis and helps in addressing root-cause problems, thereby enhancing user experience.

Request for more info to know how our customer needs analysis can help your business.


Infiniti’s Supplier Selection Strategy Helped a Food Manufacturer Streamline their Supplier Selection Process

Supplier Selection in the Food Industry 

About the Client 

The client is one of the world’s foremost organic food manufacturer and supplier based out of US.

Business Challenge 

Consumers’ demand for healthy ingredients, complex flavor profiles, and vegan products have greatly shaped the food industry over the past five years. Even though these trends have unlocked new opportunities for the food manufacturers, staying on top of changing customer needs, understanding millennial preferences, and selecting the right suppliers are vital for survival in this competitive market.

Moreover, as the government has put a stronger emphasis on food safety and quality, evaluating and selecting the right supplier has become even more complex. The lack of managerial capability on supplier selection affects the competitiveness of the food manufacturing industry. Hence, food manufacturers must to go through complex stages of the supplier selection process and set a special selection criterion for selecting suitable suppliers. Infiniti’s supplier selection strategy helps companies choose the right suppliers and enhance supply chain visibility.

Business Case: The client, a leading food manufacturing company wanted to seek ways to deal with competition, reduce disruption related to the supply, and meet specific business objectives. Hence, the client approached Infiniti Research to devise an effective supplier selection process.

Are you facing difficulties in selecting the right supplier?

Infiniti’s supplier selection process can help. Request for a FREE brochure to know more about our services.

Top Challenges Faced by the Food Manufacturer 

Problem Statement 1

The client was facing difficulties in identifying and profiling the suppliers. Hence, they wanted to implement a reliable system to identify the right suppliers.

Problem Statement 2

With a large number of suppliers to choose from, the client was facing difficulties in selecting the best supplier. With Infiniti’s supplier selection strategy, the client wanted to identify and shortlist robust suppliers, and profile key suppliers.

Problem Statement 3

They wanted to streamline their sources and procurement process and enhance the company’s overall position in the market.

Problem Statement 4

With the help of Infiniti’s supplier selection model, the client wanted to ensure quality and safety in their product offerings and consequently ensure better shelf-life of the products.

Do your suppliers have the capability to meet your requirements on time?

If not, you require a supplier selection strategy to select the right suppliers! Request for more info!

Solutions Offered and Value Delivered 

The supplier selection solution offered by Infiniti Research helped the client to select the right suppliers from a pool of suppliers. The supplier selection process followed these phases:

Phase 1

To monitor the supplier performance, the experts at Infiniti Research carried out extensive research comprising of interviews and discussions with prominent stakeholders in the food industry space.

Phase 2

With the data gathered, the experts classified the suppliers into various categories based on their offerings.

Phase 3

The categorization helped the client to profile the right suppliers based on their characteristics. The engagement also sought ways for the client to improve the time-to-market for the products offered, drive customer demand, and build a strong brand reputation.

Phase 4

The supplier selection process also helped them streamline their sources and procurement process and thereby improve the company’s overall position in the market.

The supplier selection solution offered by Infiniti helped the client to select the right suppliers from a pool of suppliers. The engagement also assisted the company in evaluating capabilities and comparing price points. Moreover, the solution offered  supported the client to establish KPIs to analyze suppliers’ strengths and weaknesses. Altogether, the supplier selection strategy assisted the client in selecting the best supplier and subsequently enhanced the quality of the products offered.

Leverage Infiniti’s supplier selection strategy and enhance supply relationship. Request for a FREE proposal!

What is supplier selection?

Supplier selection is the method by which organizations identify, evaluate, and contract with suppliers. The supplier selection process deploys a tremendous amount of a firm’s financial resources. Hence, in return, companies expect significant benefits from contracting with suppliers offering high value. A strategic approach to choosing suppliers can also help companies to understand how their own potential customers weigh up their purchasing decisions.

Why Partner with Infiniti Research?

With a team of highly skilled market research professionals, we offer customized solutions that will help companies to magnify their competitive advantage by improving their speed-to-market. Our solutions have been proven to deliver insight-driven outcomes at scale, to help businesses improve their business performance.

CONTACT US to know more about our supplier selection strategy.


Infiniti’s Industry Risk Assessment Strategy Helped a Renowned Food Industry Firm to Address Potential Risks in the Food Market and Enhance Business Performance

The client is a well-established food manufacturing firm with business units and operations spread across the United States. 

Predicaments Faced 

As the food industry is witnessing an increase in the competition with a considerable number of food industry companies offering a wide array of product ranges, the client realized the need to devise an effective risk management strategy to reach out to their customers in an agile and seamless manner. With Infiniti’s industry risk assessment strategy, the client also wanted to identify opportunities to position their product offerings based on the target audiences and maximize savings. Furthermore, with the aid of Infiniti’s risk assessment strategy, the food industry firm wanted to gain deep-dive insights into the severity of risks based on small, medium, and large businesses to ensure better transparency in the business processes.



A Leading Anti Inflammatory Foods Manufacturer Boosts Market Performance with the help of Infiniti’s Market Intelligence Engagement

Lack of vision and infrastructure have hit the anti inflammatory foods manufacturers where it pains the most. Click To Tweet

The crux of the competition in the food industry is delivering a product which is desirable, sustainable and better than the competitors. However, this has been the major challenge for anti inflammatory foods and anti inflammatory drinks manufacturers. Additionally, the absence of infrastructure is also a major pain point for the food industry enterprises. Request ProposalFor instance, the absence of proper storage facility of the food products hampers sustainability of the anti inflammatory foods.

Business Issues

  • The client- A leading anti-inflammatory foods manufacturer

The client was unable to bridge the gap between product performance expectation and actual product performance. A wrong course of action taken by the client in tackling the apparent market loss resulted in unnecessary expenditure and pronounced productivity downtime. Additionally, the manufacturer of the anti-inflammatory foods lacked the vision to create a tangible market strategy which could ensure an optimal product performance and maximize profit.

Market Intelligence Benefits for Anti Inflammatory Foods Manufacturers

A market intelligence study involves using an extensive source of information to furnish a broader picture of the market relevant to a company. Infiniti’s market intelligence experts offer valuable insights across the core functional areas of the food industry which are infrastructure, performance metrics, customer behavior, and demand across regions. Such functional overview helps the anti inflammatory foods manufacturers fine-tune their business structure to boost their overall performance and market competency.

The global food industry taps into this broad market overview offered by the market intelligence study to identify areas where they can profitably expand their product portfolio. It also provides a fair picture of the competitor’s strategy which prompts necessary revisions to be done in order to create a flexible and predictive business model.

Summary of Our Anti Inflammatory Foods Manufacturer Market Intelligence

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Client Journey

Infiniti’s market intelligence experts undertook a customized and an exploratory research approach to facilitate maximum benefits for the anti inflammatory foods manufacturer. The qualitative and quantitative research categorically examined the global food industry and offered the client a conceptual business model to boost their product performance and business. The comprehensive market assessment also aided the anti inflammatory foods manufacturer to identify their pain points and work on those accordingly. The engagement further offered foresight into consumer demand dynamics which guided the client to channelize their products accordingly.

Solution Benefits and the Business Impact

The dedicated business tools and market intelligence experts at Infiniti were able to deliver the anti inflammatory foods manufacturer a real-time picture of their product performance across the competitive food industry. The engagement also helped the client in identifying areas of improvements and fine-tune their infrastructural strategies. In addition to this, Get More Infoa careful competitor market analysis enabled the anti inflammatory foods manufacturer benchmark business best practices to gain optimal product performance and boost their revenue generation.

Anti Inflammatory Foods Future

The increasing health concern across the globe is prompting a major share of the population to gravitate toward healthy food options. This has been a major catalyst for the growth of sections of the food industry such as anti inflammatory foods and anti inflammatory drinks manufacturers. Increase in urbanization coupled with higher purchase power are also increasing scopes for the growth of these enterprises. Furthermore, the introduction of technologies and fierce competition are exerting the necessary impetus to anti inflammatory foods manufacturers to improve their performance; thereby, positively contributing to the health of the overall food industry.

A must-read case study for strategy specialists and decision makers looking to develop a profitable and predictive business model for anti inflammatory foods

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Competitive Intelligence Engagement: How a Leading Gourmet Food Industry Client Dynamically Fine-Tuned Their Marketing Efforts

According to the competitive intelligence experts at Infiniti, ‘The battle for the gourmet food marketplace is not new. What is new is the pace and number of disruptors.’ Click To Tweet

Today, consumers are swiftly adopting a plethora of new brands, platforms, and retail models available to them, from brand cafes to food subscription services. These innovative models are expanding at such a rapid pace that in just a few years we can expect the global food industry to look nothing like it does today. Let’s take a look at a couple of challenges that gourmet food industry players across the globe face:

Doorstep convenience: The bounty of new community-sourced and prepared meal solutions poses a huge challenge to traditional gourmet food companies. This is because consumers can easily avoid retailer doors and instead have food delivered directly to their fridge or pantry whenever they choose.

Direct-to-consumer models: In a world where consumers want what they want, when they want it, with speed, major food players are moving to cut out the middleman. Request ProposalAdditionally, consumers can now buy another food manufacturer’s products, from cereal to sandwiches, at any downtown cafe. This is one of the major challenges for gourmet food industry players.

Business Issues

  • The client: A renowned gourmet food industry player

The client – a gourmet food industry major based out of the United States approached Infiniti to engage in a competitive intelligence study that would help them benchmark the global food industry. Additionally, the client wanted to perform a comprehensive analysis of the customers and major competitors and gain strategic market insights to establish a strong presence in the global food industry. With the help of Infiniti’s competitive intelligence study, the client also wanted to understand the risk appetite of the customers.

How Can Competitive Intelligence Help Gourmet Food Industry Players?

Competitive intelligence solutions assist businesses to gather and analyze information to help make better-informed decisions. Additionally, competitive intelligence solutions help companies in the gourmet food industry space to gather and analyze the business performance of their peers. This helps companies deduce strategies to maximize revenue potential. Furthermore, Infiniti’s Get More Infocompetitive intelligence solutions help companies evaluate the strengths and roadblocks of the competitors and identify signals of disruptions in the gourmet food industry.

Summary of our competitive intelligence solution?

Client Journey

To help the client assess industry-specific challenges, Infiniti’s market intelligence experts developed a widespread proprietary database that consisted of information given by industry experts, end-users, key opinion leaders, and trade associations in the global food industry space. Contact USTo further help the gourmet food industry client establish their presence in the market, Infiniti’s experts offered a robust SWOT analysis engagement.

Solution Benefits and the Business Impact

With the help of Infiniti’s competitive intelligence solution, the gourmet food industry client gained industry-specific insights for benchmarking the global gourmet food industry. The competitive solution offered also helped the client identify lucrative markets and offered suggestions on a differentiated set of products which helped them dynamically fine-tune their marketing efforts to gain a competitive advantage over counterparts in the industry. The gourmet food industry client was further able to understand and effectively address their sales approach problems.

The Future of Gourmet Food

With a plethora of new models, the gourmet food marketplace has truly changed already. Expect the pace and number of variations to grow as companies experiment to find their place in the ecosystem and fulfill consumer demands. Additionally, with millions of dollars being invested and thousands of startups all racing to resolve things customers love and hate, the future of the gourmet food marketplace will look very different.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the food industry

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Competitor Analysis Engagement for A Leading Fast Food Industry Client Helps Them Gain A Competitive Advantage Over Other Competitors in the EU Market

Transformative technologies and increasing concentration of the supply chain are likely to disrupt the global scenario of the vertical fast food industry chain and boost transparency for customers in the coming years. Click To Tweet

Developments like blockchain, which changed the financial services industry, are gaining traction in the global fast food industry due to rising expectations around transparency. Digitalization means consumers expect to have minute details on ingredients sourcing and manufacturing processes at their fingertips. They also want to know what is there in the fast food, who made it, where it comes from, and how it was produced.  Additionally, fast food safety challenges occur along each step of the supply chain from concept to commercialization. An upsurge in population is important in terms of future fast food demand, as it relates to sufficient fast food production as well as fast food security. Request ProposalAs a result, depending upon how the global trade develops, the ability of the players in the food industry to set food-related standards will accordingly be influenced.

Business Issues

  • The client: A top fast food industry player

A renowned player in the fast food industry space with a considerable number of products offerings across the globe approached Infiniti to carry out a competitor analysis engagement. The client was facing predicaments in gaining a detailed analysis of the competitors, their sales numbers, and market shares in the EU market. As a result, the client wanted to develop vigorous promotional and marketing strategies to gain a competitive advantage over other companies in the EU market. Besides, the client wanted to profile major competitors in the global fast food industry and understand their current marketing initiatives. With the help of Infiniti’s competitor analysis engagement, the client wanted to evaluate peer fast food establishments’ performance and capabilities and make qualitative and quantitative comparisons.

How Can Competitor Analysis Help Fast Food Industry Players?

Competitor analysis engagements help fast food industry players to deliver variety, affordability, and safety in their product offerings. Also, businesses can efficiently observe competitors pricing strategies and proactively augment strategies to compare their performance against competitors in the EU market. Deploying Infiniti’s competitor analysis solution also helps fast food industry players to quantify brand and advertising awareness among the competitors and efficiently evaluate customer satisfaction levels.

Summary of our competitor analysis solution?

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Client Journey

Infiniti’s competitor analysis experts carried out a wide-ranging quantitative and qualitative research with leading investors in the fast food industry to help the client profile potential competitors and develop robust strategies based on the analysis of competitors. Additionally, the experts also compiled information across exclusive secondary sources such as paid industry catalogs and company exhibits to help the fast food industry client to gain a deeper understanding of the potential competitors in the EU market.

Solution Benefits and the Business Impact

With the help of Infiniti’s competitor analysis solution, the fast food industry client compared the performance of the competitors and identified opportunities to differentiate their products in the EU market. Additionally, the client remained updated about the ad campaigns in terms of the competitor’s brand, positioning, and target market. This helped the client to build a more comprehensive and responsive business strategy and ensure better consistency for the products being offered.

The Future of the Global Fast Food Industry

As more and more people from all walks of life continue to recognize the benefits of plant-based eating, on their health, they will continue to seek out vegan, healthy fast food options. However, it may be challenging for mature brands to progressively hinge toward a plant-based model in a way that does not estrange their existing customer base.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the global fast food industry

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New Food Trends That Will Change the Way the Food Industry Works

Food holds a special place in our lives. It is a part of who we are and operates as a medium to express our cultural identity. 2017 was a curious year when it came to new food trends going mainstream. From huge soup dumplings and Buddha bowls to cones with chicken waffles, there were plenty of new things to give your taste buds a new experience. Every new year, we promise ourselves that we’re going to try some new food, right? And if you’re wondering what new food trends are taking restaurants by storm this year, don’t worry we got you! We’ve analyzed all the latest innovations and developments in the food industry to determine what you’re going to want this year – and the best part is, you don’t have to run all the way to exotic stores to enjoy them.

New Food Trends 2018Get more info

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Top 7 Vegan Food Trends That Are Going Mainstream

The past decade has witnessed a rise in the ‘veganism’ fad among people. Consequently, there has been an explosion of new vegan food trends, ingredients and innovative recipes in the market. Today, vegan food has moved away from being tagged as ‘boring’ to more delicious options.  One trip to the market or a retail store is enough to understand the progress that plant-based eating has made, as last year’s vegan food trends have become grocery-store staples now. As consumers are becoming more mindful of the products they put in their bodies and of the environmental impact they have, manufacturers have started becoming more conscious while catering to these needs. For instance, big brand names like Ben & Jerry’s, Breyers, Häagen-Dazs, and Halo Top have introduced vegan flavors recently. Here are our top picks of the vegan food trends that mean good news for our plates and taste buds this year:Request Proposal

  • Meat alternatives

Cruelty-free meat alternatives is one of the vegan food trends that has been going mainstream in recent times. Recently, there has been a huge rise in innovative plant-based options, including lab-grown meat made from cultured animal cells. Last year, we witnessed an increase in the popularity of meatless burgers such as those from Impossible Foods and Beyond Meat. And now they’re becoming available at restaurants and grocery stores across the nation.

  • ‘Black food’ trend

Activated charcoal is one of the most innovative and healthy vegan food trends doing the rounds today. They are known for being able to draw toxins from the body and help with your well-being. Activated charcoal also lowers cholesterol and supports digestive health. Vegan food companies have introduced food trends like charcoal ice-cream and water that are becoming highly popular among the vegan population.

  • Full-fat everything

Fat is back in trend. Vegan food products that are high in fat content, such as avocados, coconut, nuts, and seeds instead of processed, are becoming favorites among people. These vegan food products ensure that consumers intake healthy fats, which are not harmful to their body.

  • Vegan desserts

Giving up on desserts and other tasty foods are one thing that gives people second thoughts about going vegan. But not anymore.  As more people realize that desserts can be awesome without animal products, they have begun to find substitutes for eggs and dairy in their sweet treats. This year, we are guaranteed to see a revolution in the field of vegan desserts. You can expect vegan donuts glazed with maple syrup, vanilla icing or filled with delicious jam, and many more.

  • Edible flowers

Edible flowers were used, in the past, only for pretentious dishes in Michelin-starred restaurants. But edible flowers have now become one of the most popular vegan food trends among food addicts. Vegan food companies have started to incorporate such flowers in dishes prepared, thanks to vegan foodies showcasing beautifully floral dishes on social media platforms like Instagram and Pinterest. The most popular choices of flowers in vegan food include pansies, carnations, and nasturtiums.

To know more about the vegan food trends and challenges facing vegan food manufacturers

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6 Trends That Will Keep the Dairy Industry Moo-ving in 2018

Consumer inclination towards a healthy lifestyle has turned tables for the dairy industry. This overnight stardom has also prompted players in the dairy foods market to innovate heavily in their offerings. Moreover, understanding consumers’ attitudes and values can help companies to develop the right dairy products and then market them in ways that strike a chord with the target consumers. Although the dairy industry is likely to face flak from vegans and others who seek to cut down on dairy consumption, current market trends clearly depict that there no looking back for the dairy industry. Here are some trends in the dairy foods market that will make it big this year:Request Proposal

Environment-friendly nutrition

One of the main areas of focus today for companies in the dairy industry is to provide sustainable nutrition to people, which is healthy food produced in an environment-friendly manner. This is done as a powerful guiding principle to gain a better understanding and act on the connections between agriculture, food, nutrition, health, and environment. This practice is essential in accelerating progress towards a sustainable food system.

Clean label products

Clean labels have become the ‘new supreme’ for dairy products. Clean label products are those that do not contain any additives, artificial preservatives, or chemicals. This trend has become so popular in the dairy industry that it has now turned from a ‘fad’ to a ‘necessity’. The big fishes in the dairy foods market have already made clean labels a way of life. This year, several other players in the market are expected to follow suit. It will help companies in the dairy industry to increase consumer trust and mitigate brand risk.