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demand and supply analysis

Infiniti’s Demand and Supply Analysis Helped a Food Company Realize Savings of Over $4.8 Million

Demand and Supply Analysis for the Food Industry

The food industry in the United States is progressing at an incredible rate. However, the rapid pace of transformation has not only brought with it a new set of challenges but has also put immense pressure on food manufacturing companies to embrace new business strategies and keep tabs on the evolving market demands. In today’s competitive marketplace, companies in the food industry are also being pressurized to accurately predict, plan, and meet the evolving market demand. As a result, food companies are partnering with firms like Infiniti Research to leverage their expertise in offering demand and supply analysis solution.

By leveraging Infiniti’s demand and supply analysis solution, businesses can tackle inventory management challenges and achieve a substantial reduction in operational cost. Request a FREE proposal today!

Business Challenge

The client is a food manufacturer and supplier based out of the Northwestern United States. The client’s unstructured approach to supply chain management and inventory planning resulted in huge loses for the company. Also, the company’s inability to match demand with supply impacted the company’s entire business operations. This further increased production cost for the company as they had to deal with unscheduled changeovers to meet unplanned demands. Moreover, the condition of frequent stockouts resulted in increased cost due to expedited orders. This subsequently increased the churn rate. As such, the client approached Infiniti Research for a solution.

With Infiniti’s demand and supply analysis, the client wanted to:

Reduce supply risks – The client’s inability to manage the supply and demand even affected their supplier’s business operations. At times when the demand for food products decreased, the client’s suppliers encountered financial failures. As a result, the company started losing suppliers and this subsequently impacted their production processes. Therefore, by leveraging Infiniti’s demand and supply analysis solution, they wanted to forecast the potential demand for food products in advance and reduce supply risks.

Reduce product shortage and surplus – By leveraging Infiniti’s demand and supply analysis solution, the client wanted to efficiently manage the product order and avoid surplus.

Reduce supply chain cost – With Infiniti’s demand and supply analysis, the client wanted to reduce supply chain cost by better collaborating with suppliers and customers.

Reduce wastage – The client wanted to reduce product wastages with better perishable goods management.

Increasing competition and rapid transformations are making supply and demand management challenging for companies in the food industry. Are you facing difficulties in identifying the target stock levels to meet the rising market demand? If yes, our demand and supply analysis can help. CONTACT US today!

Solutions Offered

To help the client tackle the supply chain challenges, the experts at Infiniti Research followed a four-phased approach to demand and supply analysis.

  • In the initial phase, the experts at Infiniti Research analyzed the past sales data of the client and the major food manufacturing companies in the United States. This phase of the demand and supply analysis engagement helped the client to understand the past demand patterns for products and also helped them to identify the demand fluctuations.
  • The next phase of the demand and supply analysis engagement involved collaborating with major food manufacturers and suppliers to identify peak periods of demand. The experts also analyzed the client’s target customers to understand their needs and requirements.
  • In the third phase of demand and supply analysis engagement, the experts at Infiniti Research gathered US market insights. The factors such as population, millennial customers, and buying patterns of customers were taken into consideration.
  • The last phase of the demand and supply analysis engagement involved analyzing how the client’s competitors managed the supply chain requirements and adapted to the rapidly changing market demands.

The insights obtained from Infiniti’s demand and supply analysis solution helped the client to forecast the potential market demand for food products in the United States. Also, the client was able to understand the products with the highest demand in the market. Moreover, by thoroughly analyzing the sales report for the past five years, the client was able to understand demand patterns. This helped them to better manage their inventory activities and easily adapt to unexpected market changes.

supply demandWith Infiniti’s demand and supply analysis, the client was also able to efficiently deal with their suppliers and customers. This helped the company in improving supply chain visibility and further helped them in easily managing the workforce. Furthermore, by efficiently balancing supply and demand, the client enhanced profits by 23% and realized a savings of over $4.8 million.

Our demand and supply analysis solutions can help your company to efficiently optimize supply chain activities and reduce millions of savings in operational cost. Request for more information to know other benefits of leveraging our demand and supply analysis solution.

Importance of Demand and Supply Analysis for Food Companies
demand and supply analysis

What is supply and demand analysis?

Demand and supply analysis helps businesses to accurately analyze the potential demand for a product or service. To be successful in today’s competitive marketplace, businesses need to accurately fulfill customers’ demands and adapt to market changes. Demand and supply analysis process can help businesses to do so. By leveraging demand and supply analysis, businesses can identify target stock levels to meet the rising market demand.

Want to know more about our services portfolio and their benefits for your business? Request a FREE brochure.

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Achieving 22% Reduction in Unfulfilled Orders for a Food Manufacturing Industry Client – Infiniti’s Demand Forecasting Engagement

Demand Forecasting for a Food Manufacturing Industry

Companies in the food manufacturing industry are facing several challenges such as volatile market demand, quality issues, supply-demand mismatch, and complex manufacturing constraints. In this context, companies in the food manufacturing industry are realizing the importance of leveraging demand forecasting solution to efficiently forecast demand and anticipate sales.

Are you constantly facing conditions of stockouts and overstocks? If yes, Infiniti’s demand forecasting solutions can help. Request a FREE brochure to gain more insights into our services portfolio and learn other benefits of leveraging our demand forecasting solution.

Business Challenge

The client is a food manufacturing company based out of the United States. The client was facing challenges in efficiently planning inventory operations and anticipating product demand. This resulted in huge loses for the company in terms of sales rate and profit margins. The client, therefore, wanted to leverage Infiniti’s expertise in offering demand forecasting solution. With Infiniti’s demand forecasting solution, the food manufacturing company was looking to manage inventory, maximize sales, and tackle production challenges.

Other challenges faced by the food manufacturing industry client were:

Food manufacturing industry challenge 1: Out-of-stock issues

When faced with out-of-stock issues, the food manufacturing industry client had to deal with unplanned production changeovers to keep up the business. This affected their profit margins.

Food manufacturing industry challenge 2: Overstock issues

On the other side, when the company produced extra products, it resulted in overstock and impacted warehouse operations.

Food manufacturing industry challenge 3: Production speed

By leveraging Infiniti’s expertise in offering demand forecasting solution, the client wanted to set up processes according to the estimated demand to speed up the production cycle.

Food manufacturing industry challenge 4: Labor management

With Infiniti’s demand management process, the client wanted to optimize labor management. They also wanted to predict the peak periods and plan their staffing needs more accurately during periods of high product demands.

Solutions Offered and Value Delivered

The initial phase of the demand forecasting process involved gathering all the available qualitative and quantitative data from market research, market testing, and buyer surveys. The experts developed a robust demand forecasting framework to help the client better plan their production, warehousing, and shipping schedules. With Infiniti’s solution, the client was able to understand the supply-demand requirements and the peak periods for their business. This further helped them in better labor management.

With Infiniti’s demand forecasting solution, the food manufacturing industry client was able to make accurate sales predictions and reduce stockouts of products. This even helped them to efficiently manage their resources during peak periods. The food manufacturing industry client was also able to manage supply and demand. The company achieved a 22% reduction in unfulfilled orders. Also, the solution helped the company to meet their customers’ demands and enhance customer experience.

Request a FREE proposal to know how our demand forecasting solutions can help your business to better plan inventory and production processes.

Challenges in the Food Manufacturing Industry

CHALLENGES IN THE FOOD MANUFACTURING INDUSTRYThe rapid transformations in the food manufacturing industry have brought about a host of opportunities for food companies. The rapid transformations have also increased challenges for companies operating in the food industry. Let’s have a look at some of the challenges in the food manufacturing industry.

  • Creating automated processes to adapt with the ever-changing consumer trends
  • Closely monitoring and complying with state and federal regulations on proper food safety and waste disposal
  • Finding skilled labor

CONTACT US to know how our solutions will help you business gain a leading edge in the market.

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Analyzing Customer Behavior and Understanding Purchasing Drivers and Barriers for a Food Industry Client with the Aid of a Customer Needs Analysis Engagement

Identifying Unmet Needs and Customer Perceptions 

About the Client 

For over 7 years, the client has been a leading firm in the food and beverage industry, serving customers throughout the Western United States and South America.

Business Challenge:

With rising competition, latest technological advancements, and changes in customer preferences, companies in the food industry need to embrace new models and strategies to compete in the marketplace. This makes it vital for companies in the food industry to gain detailed insights into the competitors, understand customers’ needs and preferences, latest market trends, and consumer buying patterns to better position their products and services in the target markets.

A leading firm in the food and beverage industry wanted to assess customers’ perception of their current offerings and strength of competing brands. The client realized that as technology improves, and the customers’ need advances, identifying the unmet customer needs was the only way to keep up their market position. Moreover, without a strategic approach to customer needs analysis, they encountered costly risks from demand and supply mismatch, which affected their customer satisfaction and resulted in revenue losses for the company. By leveraging Infiniti’s customer needs analysis, they wanted to define current and future customers’ unmet needs and understand customers’ buying criteria.

Are you looking to identify and meet your customer needs? Well, this can be a daunting task if you haven't paid close attention to customer needs before.

Learn how Infiniti’s customer needs analysis can help. Request a FREE brochure.

Top Challenges Faced by the Food Industry Client 

Problem Statement 1: Demand for convenience

Tech-driven delivery systems have disrupted the traditional business model. With technological advancements in the food industry, customers have become more demanding. This compelled the client to leverage Infiniti’s customer needs analysis solutions to meet customer demands and ensure convenience.

Problem Statement 2: More discerning tastes

Today, customers have become more discerning. They are seeking out exciting and higher-quality meals. Due to this trend, the client realized the need to leverage customer needs analysis to better meet customers’ demand and sustain their market position.

Problem Statement 3: Opting for healthier foods

The modern customers’ emphasis on health has extended beyond the gym, leading to healthy eating habits. Hence, the client’s unstructured approach to customer needs assessment resulted in revenue losses for the company, leading to a sharp decline in their market position. With the help of Infiniti’s customer needs analysis solution, the client wanted to continuously improve the quality of their products by monitoring the initiatives undertaken by their competitors.

Problem Statement 4: Retaining profitability

Owing to commodity price shifts and dynamism in the market, the client found it challenging to retain their profit margins. By leveraging our customer needs analysis solution, they wanted to develop a standardized set of processes and competitive benchmarking metrics.

Customer needs are dynamic, and most companies often lose track of their changing customer needs. Are you finding it challenging too?

Get in touch with our experts to leverage our customer needs analysis.

Solutions Offered and Value Delivered 

The experts at Infiniti Research recommended a two-phase study to meet the client’s challenges.

Phase 1: Qualitative analysis

The initial phase of the customer needs analysis engagement focussed on identifying customers’ unmet needs, understanding purchasing drivers and barriers, and assessing customers’ perceptions of current offerings. By conducting interviews, surveys, and discussions, the experts figured out the needs of the customers and the market. This helped the client to implement better branding strategies and marketing initiatives to enhance their service offerings for the target market.

Phase 2: Quantitative analysis

The second phase of customer needs analysis engagement revolved around quantifying market perceptions, evaluating the most preferred product features, and the introduction of new products. The experts at Infiniti performed a thorough internal sales data assessment and an extensive customer survey to segment customers by needs, to compare performance against competitors, and develop value propositions to stay ahead of the competition.

With the help of Infiniti’s customer needs analysis, the client was able to increase their sales and market share by focussing on upgrading their product features. This further helped the client in successfully implementing the new customer segmentation approach and realigning their delivery system, as well as distribution and sales process based on customer needs.

The customer needs analysis solution further helped the client to understand their customer needs and their position in the overall market. They were able to introduce new products in the market, which subsequently enhanced the customer experience and improved profit margin by 13% in a year.

Finding it difficult to identify unmet customer needs? Our customer needs analysis solution can help. Request a FREE proposal!

What is a customer needs analysis?

A customer needs analysis is used in product development and branding to provide an in-depth analysis of the customer to ensure that the product or message offers the benefits, attributes, and features needed to provide the customer with value. To find the right customer priorities, businesses need to create buyer personas and uncover consumer trends, look at customer’s long-term retention patterns, establish a clear company vision, provide premier customer service to valuable customers, and communicate with the ideal customer in their preferred social media space.

How can you identify customer needs?

To be good at marketing you need to be good at understanding and satisfying the most important needs of your customers in relation to your products or services.  By understanding their most important needs you can tailor your product and service offering and shape your brand to meet their needs. Given our expertise in performing customer need analysis for various businesses, we’ve listed out the customer needs analysis methods.

  • Identify what your customers need through research, focus groups, or social listening.
  • Mapping customer journey is a great way of undertaking the customer need analysis. It is a visualization of processes that a customer encounters with a product or service.
  • Knowing what your competitors are doing will help evaluate where you stand in the market and identify gaps in your offerings.
  • Analyzing cause-effect relationship ensures better customer need analysis and helps in addressing root-cause problems, thereby enhancing user experience.

Request for more info to know how our customer needs analysis can help your business.

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Infiniti’s Supplier Selection Strategy Helped a Food Manufacturer Streamline their Supplier Selection Process

Supplier Selection in the Food Industry 

About the Client 

The client is one of the world’s foremost organic food manufacturer and supplier based out of US.

Business Challenge 

Consumers’ demand for healthy ingredients, complex flavor profiles, and vegan products have greatly shaped the food industry over the past five years. Even though these trends have unlocked new opportunities for the food manufacturers, staying on top of changing customer needs, understanding millennial preferences, and selecting the right suppliers are vital for survival in this competitive market.

Moreover, as the government has put a stronger emphasis on food safety and quality, evaluating and selecting the right supplier has become even more complex. The lack of managerial capability on supplier selection affects the competitiveness of the food manufacturing industry. Hence, food manufacturers must to go through complex stages of the supplier selection process and set a special selection criterion for selecting suitable suppliers. Infiniti’s supplier selection strategy helps companies choose the right suppliers and enhance supply chain visibility.

Business Case: The client, a leading food manufacturing company wanted to seek ways to deal with competition, reduce disruption related to the supply, and meet specific business objectives. Hence, the client approached Infiniti Research to devise an effective supplier selection process.

Are you facing difficulties in selecting the right supplier?

Infiniti’s supplier selection process can help. Request for a FREE brochure to know more about our services.

Top Challenges Faced by the Food Manufacturer 

Problem Statement 1

The client was facing difficulties in identifying and profiling the suppliers. Hence, they wanted to implement a reliable system to identify the right suppliers.

Problem Statement 2

With a large number of suppliers to choose from, the client was facing difficulties in selecting the best supplier. With Infiniti’s supplier selection strategy, the client wanted to identify and shortlist robust suppliers, and profile key suppliers.

Problem Statement 3

They wanted to streamline their sources and procurement process and enhance the company’s overall position in the market.

Problem Statement 4

With the help of Infiniti’s supplier selection model, the client wanted to ensure quality and safety in their product offerings and consequently ensure better shelf-life of the products.

Do your suppliers have the capability to meet your requirements on time?

If not, you require a supplier selection strategy to select the right suppliers! Request for more info!

Solutions Offered and Value Delivered 

The supplier selection solution offered by Infiniti Research helped the client to select the right suppliers from a pool of suppliers. The supplier selection process followed these phases:

Phase 1

To monitor the supplier performance, the experts at Infiniti Research carried out extensive research comprising of interviews and discussions with prominent stakeholders in the food industry space.

Phase 2

With the data gathered, the experts classified the suppliers into various categories based on their offerings.

Phase 3

The categorization helped the client to profile the right suppliers based on their characteristics. The engagement also sought ways for the client to improve the time-to-market for the products offered, drive customer demand, and build a strong brand reputation.

Phase 4

The supplier selection process also helped them streamline their sources and procurement process and thereby improve the company’s overall position in the market.

The supplier selection solution offered by Infiniti helped the client to select the right suppliers from a pool of suppliers. The engagement also assisted the company in evaluating capabilities and comparing price points. Moreover, the solution offered  supported the client to establish KPIs to analyze suppliers’ strengths and weaknesses. Altogether, the supplier selection strategy assisted the client in selecting the best supplier and subsequently enhanced the quality of the products offered.

Leverage Infiniti’s supplier selection strategy and enhance supply relationship. Request for a FREE proposal!

What is supplier selection?

Supplier selection is the method by which organizations identify, evaluate, and contract with suppliers. The supplier selection process deploys a tremendous amount of a firm’s financial resources. Hence, in return, companies expect significant benefits from contracting with suppliers offering high value. A strategic approach to choosing suppliers can also help companies to understand how their own potential customers weigh up their purchasing decisions.

Why Partner with Infiniti Research?

With a team of highly skilled market research professionals, we offer customized solutions that will help companies to magnify their competitive advantage by improving their speed-to-market. Our solutions have been proven to deliver insight-driven outcomes at scale, to help businesses improve their business performance.

CONTACT US to know more about our supplier selection strategy.

Infiniti’s Industry Risk Assessment Strategy Helped a Renowned Food Industry Firm to Address Potential Risks in the Food Market and Enhance Business Performance

The client is a well-established food manufacturing firm with business units and operations spread across the United States. 

Predicaments Faced 

As the food industry is witnessing an increase in the competition with a considerable number of food industry companies offering a wide array of product ranges, the client realized the need to devise an effective risk management strategy to reach out to their customers in an agile and seamless manner. With Infiniti’s industry risk assessment strategy, the client also wanted to identify opportunities to position their product offerings based on the target audiences and maximize savings. Furthermore, with the aid of Infiniti’s risk assessment strategy, the food industry firm wanted to gain deep-dive insights into the severity of risks based on small, medium, and large businesses to ensure better transparency in the business processes.


A Leading Anti Inflammatory Foods Manufacturer Boosts Market Performance with the help of Infiniti’s Market Intelligence Engagement

Lack of vision and infrastructure have hit the anti inflammatory foods manufacturers where it pains the most. Click To Tweet

The crux of the competition in the food industry is delivering a product which is desirable, sustainable and better than the competitors. However, this has been the major challenge for anti inflammatory foods and anti inflammatory drinks manufacturers. Additionally, the absence of infrastructure is also a major pain point for the food industry enterprises. Request ProposalFor instance, the absence of proper storage facility of the food products hampers sustainability of the anti inflammatory foods.

Business Issues

  • The client- A leading anti-inflammatory foods manufacturer

The client was unable to bridge the gap between product performance expectation and actual product performance. A wrong course of action taken by the client in tackling the apparent market loss resulted in unnecessary expenditure and pronounced productivity downtime. Additionally, the manufacturer of the anti-inflammatory foods lacked the vision to create a tangible market strategy which could ensure an optimal product performance and maximize profit.

Market Intelligence Benefits for Anti Inflammatory Foods Manufacturers

A market intelligence study involves using an extensive source of information to furnish a broader picture of the market relevant to a company. Infiniti’s market intelligence experts offer valuable insights across the core functional areas of the food industry which are infrastructure, performance metrics, customer behavior, and demand across regions. Such functional overview helps the anti inflammatory foods manufacturers fine-tune their business structure to boost their overall performance and market competency.

The global food industry taps into this broad market overview offered by the market intelligence study to identify areas where they can profitably expand their product portfolio. It also provides a fair picture of the competitor’s strategy which prompts necessary revisions to be done in order to create a flexible and predictive business model.

Summary of Our Anti Inflammatory Foods Manufacturer Market Intelligence

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Client Journey

Infiniti’s market intelligence experts undertook a customized and an exploratory research approach to facilitate maximum benefits for the anti inflammatory foods manufacturer. The qualitative and quantitative research categorically examined the global food industry and offered the client a conceptual business model to boost their product performance and business. The comprehensive market assessment also aided the anti inflammatory foods manufacturer to identify their pain points and work on those accordingly. The engagement further offered foresight into consumer demand dynamics which guided the client to channelize their products accordingly.

Solution Benefits and the Business Impact

The dedicated business tools and market intelligence experts at Infiniti were able to deliver the anti inflammatory foods manufacturer a real-time picture of their product performance across the competitive food industry. The engagement also helped the client in identifying areas of improvements and fine-tune their infrastructural strategies. In addition to this, Get More Infoa careful competitor market analysis enabled the anti inflammatory foods manufacturer benchmark business best practices to gain optimal product performance and boost their revenue generation.

Anti Inflammatory Foods Future

The increasing health concern across the globe is prompting a major share of the population to gravitate toward healthy food options. This has been a major catalyst for the growth of sections of the food industry such as anti inflammatory foods and anti inflammatory drinks manufacturers. Increase in urbanization coupled with higher purchase power are also increasing scopes for the growth of these enterprises. Furthermore, the introduction of technologies and fierce competition are exerting the necessary impetus to anti inflammatory foods manufacturers to improve their performance; thereby, positively contributing to the health of the overall food industry.

A must-read case study for strategy specialists and decision makers looking to develop a profitable and predictive business model for anti inflammatory foods

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Competitive Intelligence Engagement: How a Leading Gourmet Food Industry Client Dynamically Fine-Tuned Their Marketing Efforts

According to the competitive intelligence experts at Infiniti, ‘The battle for the gourmet food marketplace is not new. What is new is the pace and number of disruptors.’ Click To Tweet

Today, consumers are swiftly adopting a plethora of new brands, platforms, and retail models available to them, from brand cafes to food subscription services. These innovative models are expanding at such a rapid pace that in just a few years we can expect the global food industry to look nothing like it does today. Let’s take a look at a couple of challenges that gourmet food industry players across the globe face:

Doorstep convenience: The bounty of new community-sourced and prepared meal solutions poses a huge challenge to traditional gourmet food companies. This is because consumers can easily avoid retailer doors and instead have food delivered directly to their fridge or pantry whenever they choose.

Direct-to-consumer models: In a world where consumers want what they want, when they want it, with speed, major food players are moving to cut out the middleman. Request ProposalAdditionally, consumers can now buy another food manufacturer’s products, from cereal to sandwiches, at any downtown cafe. This is one of the major challenges for gourmet food industry players.

Business Issues

  • The client: A renowned gourmet food industry player

The client – a gourmet food industry major based out of the United States approached Infiniti to engage in a competitive intelligence study that would help them benchmark the global food industry. Additionally, the client wanted to perform a comprehensive analysis of the customers and major competitors and gain strategic market insights to establish a strong presence in the global food industry. With the help of Infiniti’s competitive intelligence study, the client also wanted to understand the risk appetite of the customers.

How Can Competitive Intelligence Help Gourmet Food Industry Players?

Competitive intelligence solutions assist businesses to gather and analyze information to help make better-informed decisions. Additionally, competitive intelligence solutions help companies in the gourmet food industry space to gather and analyze the business performance of their peers. This helps companies deduce strategies to maximize revenue potential. Furthermore, Infiniti’s Get More Infocompetitive intelligence solutions help companies evaluate the strengths and roadblocks of the competitors and identify signals of disruptions in the gourmet food industry.

Summary of our competitive intelligence solution?

Client Journey

To help the client assess industry-specific challenges, Infiniti’s market intelligence experts developed a widespread proprietary database that consisted of information given by industry experts, end-users, key opinion leaders, and trade associations in the global food industry space. Contact USTo further help the gourmet food industry client establish their presence in the market, Infiniti’s experts offered a robust SWOT analysis engagement.

Solution Benefits and the Business Impact

With the help of Infiniti’s competitive intelligence solution, the gourmet food industry client gained industry-specific insights for benchmarking the global gourmet food industry. The competitive solution offered also helped the client identify lucrative markets and offered suggestions on a differentiated set of products which helped them dynamically fine-tune their marketing efforts to gain a competitive advantage over counterparts in the industry. The gourmet food industry client was further able to understand and effectively address their sales approach problems.

The Future of Gourmet Food

With a plethora of new models, the gourmet food marketplace has truly changed already. Expect the pace and number of variations to grow as companies experiment to find their place in the ecosystem and fulfill consumer demands. Additionally, with millions of dollars being invested and thousands of startups all racing to resolve things customers love and hate, the future of the gourmet food marketplace will look very different.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the food industry

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Competitor Analysis Engagement for A Leading Fast Food Industry Client Helps Them Gain A Competitive Advantage Over Other Competitors in the EU Market

Transformative technologies and increasing concentration of the supply chain are likely to disrupt the global scenario of the vertical fast food industry chain and boost transparency for customers in the coming years. Click To Tweet

Developments like blockchain, which changed the financial services industry, are gaining traction in the global fast food industry due to rising expectations around transparency. Digitalization means consumers expect to have minute details on ingredients sourcing and manufacturing processes at their fingertips. They also want to know what is there in the fast food, who made it, where it comes from, and how it was produced.  Additionally, fast food safety challenges occur along each step of the supply chain from concept to commercialization. An upsurge in population is important in terms of future fast food demand, as it relates to sufficient fast food production as well as fast food security. Request ProposalAs a result, depending upon how the global trade develops, the ability of the players in the food industry to set food-related standards will accordingly be influenced.

Business Issues

  • The client: A top fast food industry player

A renowned player in the fast food industry space with a considerable number of products offerings across the globe approached Infiniti to carry out a competitor analysis engagement. The client was facing predicaments in gaining a detailed analysis of the competitors, their sales numbers, and market shares in the EU market. As a result, the client wanted to develop vigorous promotional and marketing strategies to gain a competitive advantage over other companies in the EU market. Besides, the client wanted to profile major competitors in the global fast food industry and understand their current marketing initiatives. With the help of Infiniti’s competitor analysis engagement, the client wanted to evaluate peer fast food establishments’ performance and capabilities and make qualitative and quantitative comparisons.

How Can Competitor Analysis Help Fast Food Industry Players?

Competitor analysis engagements help fast food industry players to deliver variety, affordability, and safety in their product offerings. Also, businesses can efficiently observe competitors pricing strategies and proactively augment strategies to compare their performance against competitors in the EU market. Deploying Infiniti’s competitor analysis solution also helps fast food industry players to quantify brand and advertising awareness among the competitors and efficiently evaluate customer satisfaction levels.

Summary of our competitor analysis solution?

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Client Journey

Infiniti’s competitor analysis experts carried out a wide-ranging quantitative and qualitative research with leading investors in the fast food industry to help the client profile potential competitors and develop robust strategies based on the analysis of competitors. Additionally, the experts also compiled information across exclusive secondary sources such as paid industry catalogs and company exhibits to help the fast food industry client to gain a deeper understanding of the potential competitors in the EU market.

Solution Benefits and the Business Impact

With the help of Infiniti’s competitor analysis solution, the fast food industry client compared the performance of the competitors and identified opportunities to differentiate their products in the EU market. Additionally, the client remained updated about the ad campaigns in terms of the competitor’s brand, positioning, and target market. This helped the client to build a more comprehensive and responsive business strategy and ensure better consistency for the products being offered.

The Future of the Global Fast Food Industry

As more and more people from all walks of life continue to recognize the benefits of plant-based eating, on their health, they will continue to seek out vegan, healthy fast food options. However, it may be challenging for mature brands to progressively hinge toward a plant-based model in a way that does not estrange their existing customer base.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the global fast food industry

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New Food Trends That Will Change the Way the Food Industry Works

Food holds a special place in our lives. It is a part of who we are and operates as a medium to express our cultural identity. 2017 was a curious year when it came to new food trends going mainstream. From huge soup dumplings and Buddha bowls to cones with chicken waffles, there were plenty of new things to give your taste buds a new experience. Every new year, we promise ourselves that we’re going to try some new food, right? And if you’re wondering what new food trends are taking restaurants by storm this year, don’t worry we got you! We’ve analyzed all the latest innovations and developments in the food industry to determine what you’re going to want this year – and the best part is, you don’t have to run all the way to exotic stores to enjoy them.

New Food Trends 2018Get more info

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