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Competitive Intelligence + FnB Industry

Experts Discuss Making Unparalleled Strategic Decisions in the Food and Beverage Industry with Competitive Intelligence Solutions

The food and beverage industry witnessed a significant decline in growth rate and revenue through 2020 due to the COVID-19 pandemic. Consumers’ preferences shifted toward home-cooked meals while dining out and ordering in reduced significantly. As the industry attempts to recover from the pandemic’s business implications, there has also been a significant shift in consumers’ needs and preferences, market trends, and the competitive environment within the industry. These changes have given rise to the growing demand for competitive intelligence in the food and beverage industry.

Competitive Intelligence + FnB Industry

Competitive intelligence solutions include identifying, researching, analyzing, and interpreting relevant data regarding the competitive environment, industry benchmarks, and competitors’ strategies. Companies analyzing competitor intelligence can also successfully:

  • Predict future market trends
  • Differentiate offerings from competitors’ by identifying their upcoming initiatives
  • Improve ROI
  • Make significant operational and logistical changes,
  • Improve their marketing and pricing strategies,
  • Maintain an unparalleled strategic edge.

To help food and beverage companies better understand competitive intelligence in their market, Infiniti’s experts have detailed the importance and significant benefits in this article.

Competing in a challenging industry and unsure of how your business can stand out? Request a free proposal to leverage our competitive intelligence solutions and gain an unparalleled strategic edge in your industry.

Why is Competitive Intelligence Important in the F&B industry?

A highly consumer-centric space, the food and beverage industry often faces dramatic shifts, and industry players struggle to keep pace with these changes. Additionally, being among the most competitive industries globally, companies in this market often grapple with the need to differentiate their offerings, improve customer satisfaction, and stay a step ahead of competitors. Therefore, industry leaders leverage competitive intelligence solutions. These solutions enable data-driven decision making, provide a comprehensive understanding of consumers’ needs, and help companies prepare for current and future trends while keeping track of competitors’ initiatives and strategies.

Competitive Intelligence + FnB Industry

The Benefits of Competitive Intelligence in the F&B Industry

While there are various operational, economic, and functional benefits of competitor intelligence insights in the food and beverage industry, evaluating the most significant benefits is crucial to capitalize on these solutions successfully. Infiniti’s experts identified the following three significant benefits of competitive intelligence solutions in the F&B industry.

Competitive Intelligence + FnB Industry

Predict and Prepare for Competitors’ Initiatives

Identifying, analyzing, and understanding competitors’ initiatives can provide companies with an incomparable strategic advantage. In a competitive market, developing novel offerings and constant innovation are imperative to succeed. To keep pace with the competition, industry and competitor intelligence experts advise tracking competitors’ strategies, developing new and improved product development and marketing initiatives before other industry players, and maintaining a distinctive strategic advantage within the industry.

With Infiniti’s competitive intelligence solutions, businesses can gain in-depth, data-driven insights into new offerings entering the market, strategize to differentiate their offerings, and reduces the probability of launching clashing or extremely competitive offerings.

The food and beverage industry is extremely challenging and fast-paced, and competitive advantage is imperative. Request more information to learn how Infiniti’s competitive intelligence solutions can help your business acquire an edge.

Keep Pace with Changing Industry Developments

A fast-paced, consumer-centric industry witnesses a series of trends, challenges, growth drivers, and risks. Keeping track of these various market dynamics is necessary for businesses attempting to stay ahead of the curve and their competitors. Competitor intelligence insights and data are highly influenced by changing dynamics in the surrounding market, and crucial business decisions can be severely impacted if market trends and challenges are not appropriately addressed.

Additionally, the food and beverage industry is vast and witnesses significant changes over short periods due to consumers’ changing preferences. Therefore, Infiniti’s competitive intelligence solutions include insight into end-consumers’ demands, competitors’ offerings, and significant industry developments. These insights also enable efficient strategizing for future trends, capitalizing on upcoming growth drivers, and mitigating potential market risks.

Enhance Speed-to-Market and Decision-Making

The sooner a company launches a new offering, the lower the chances of conflicting competition in the market. Researching, developing, testing, and launching a new offering requires significant investments, and the process can often fail if competitors’ offerings enter the market first. Various trends enter and exit the food and beverage market within short periods, making it increasingly necessary to improve speed-to-market times. To enhance speed-to-market, companies require a comprehensive understanding of the factors impacting the market, similar offerings and competitors in the market, and necessary improvements.

Additionally, the insights enable well-informed decision-making and improved ROI for companies. With reduced product launch failure risks, the company can efficiently invest in its new offerings and determine significant revenue expectations. Infiniti’s competitive intelligence solutions help companies profile their company, identify weaknesses or gaps and strategize to mitigate the challenges caused by them. Our solutions also help address potential factors impacting the launch or development of a new offering and substantially reduce the probability of failure.

Speak with our industry experts to learn how Infiniti’s competitive intelligence solutions can help your business stay a step ahead of the curve, enhance speed-to-market, and significantly improve decision-making.

Food and Beverage Industry Trends

Preparing for the New Decade with Expert Insights into Significant Food and Beverage Industry Trends

The global food and beverage industry has witnessed trends, challenges, and transformations like no other. Over recent years, all industry players have been substantially impacted by the highly dynamic market and consumers’ changing preferences. As trends, worldviews towards food groups, interest in new culinary adventures, and opinions regarding health and wellness change, so does the food and beverage industry.

Consumers have become increasingly selective about their food or provide for their families and peers to consume. Additionally, increasing competition, variety, and options have made it more challenging for companies to monopolize a certain niche segment in the food and beverages market. On the contrary, there has been a sudden upsurge in niche markets, wherein companies are focusing on highly specific dietary, health, or taste preferences and creating new segments continually.

The industry has been through tumultuous changes over the second half of this decade. In the last five years, food and beverage companies have witnessed a sudden increase in innovation, rising demand for environmentally friendly alternatives, and a need for service and packaging alternatives. Infiniti’s industry experts have studied the ever-changing food and beverage industry and discovered three significant trends that have impacted the industry over the past five years. Before entering the new decade, and the new post-COVID era, it is essential for industry players to evaluate and strategize for the biggest trends affecting their market. To help companies through this process, our experts have highlighted the significant trends, discussed them in detail, and provided insights into our solutions and how they can help businesses transform.

Wondering how changing market dynamics have affected your business? Speak with our industry experts and gain a comprehensive understanding of major factors influencing change in the food and beverage industry.

Food and Beverage Industry Trends Over the Last Five Years

Understanding your market is the first step towards success. This must include understanding market trends, changing business models, and most importantly, consumers’ preferences. In an industry as highly reliant on consumer spending as the food and beverage industry, it is imperative for companies always to stay a step ahead of their competitors. The following three trends have impacted businesses and brought to light the importance of efficient strategizing and relevant data over the last five years:

Food and Beverage Industry

Increased Digitization in the Food and Beverage Industry

The world has grown exponentially through digitization over the last two decades. Recently, digitization has expanded across industries and has been incorporated across supply chains, business models, and consumer relations. Digitization has also propelled urbanization in many geographic locations and helped growth, demand, and consumers. Additionally, the automation of various processes across the supply chain and increased logistics efficiency has helped businesses address hurdles that were previously major challenges. Improved cold storage facilities, smart factories, the simplification of predictive maintenance through the Industrial Internet of Things (IIoT), and the growing influence of the internet’s social aspect have transformed the way companies interact with consumers and changing market dynamics.

Infiniti’s trends analysis experts have evaluated the impact of this major trend and the subsequent industry trends that have impacted businesses’ food and beverage industry trends. To successfully compete with the growing competition, companies will need to embrace digitization as best they can. This includes identifying the newest technologies adopted by industry leaders, revamping their supply chain to include technological advancement, and establishing new business models to accommodate the changes influenced by digitization. With Infiniti’s trends analysis solutions, food and beverage companies can identify upcoming trends, strategize for them, and stay a step ahead of competitors and market dynamics at all times.

Overcoming challenges in a highly competitive and challenging industry requires skill, data-driven insights, and well-informed decision-making. Request a free proposal to learn how our solutions help companies successfully achieve the same.

Direct-to-Consumer Business Models

Streamlined supply chains, increasing eCommerce adoption, and the increased availability of delivery services have propelled all industries into a new form of business services. Companies have started to offer their products via their own websites, mobile applications, and social media channels in the food and beverage industry. Additionally, companies are available on various other platforms and embrace an omnichannel business model for efficiency, growth, and consumer convenience. Major brands have established an online presence, tactfully placed certain brick-and-mortar stores, and engaged with their clients across various platforms, most often over the internet. This direct-to-consumer approach has transformed multiple markets, and the food and beverage industry is one among them. This enables improved services, personalized offerings, better offers and rewards for consumers, well-informed decision-making, and better reach to consumers.

Infiniti’s market intelligence experts studied direct-to-consumer business models and identified various crucial benefits including, reduced customer attrition, increased consumer feedback and room for improvement, higher customer loyalty, and most importantly, a more comprehensive customer engagement approach. With our market scanning and monitoring experts’ help, companies can identify and incorporate better strategic decisions into their business models, improve their offerings, compete with industry leaders, and overcome industry challenges.

Changing Dietary Demands

Consumers’ preferences change continually and directly impact major market dynamics. In the food and beverage industry, consumers changing choices influence company offerings, products, and services directly. Recently, awareness regarding the environmental impact of various food groups and the increasing particularity of dietary preferences have caused substantial industry changes. Veganism, lactose intolerance, gluten allergies, and rising concern regarding the meat industry have propelled growth and transformation. Companies are now creating niche product ranges and offering innovative alternatives to standard foods. The introduction of vegan baked goods, bottled healthy smoothies, and packaged ready-to-eat meals are some instances of industry changes. This helps companies increase brand loyalty, introduce niche products, create smaller market segments, and provide an ideal consumer experience.

Infiniti’s customer intelligence solutions have helped businesses identify customers’ needs, understand changing consumer preferences, and develop comprehensive strategies to meet consumers’ demands. Additionally, with our brand health assessment, companies can evaluate current and potential consumers’ reactions towards their offerings, assess brand visibility, and understand the factors influencing their brand image. This enables the development of comprehensive strategies to improve overall brand health and optimize consumer experiences.

Infiniti’s solutions help food and beverage industry players overcome changing market dynamics and strategize for the future. Request more information to learn how you can prepare for the upcoming decade.

Food and beverage companies

How the Global Food and Beverage Sector Will Change Post COVID-19: Lessons from China’s recovering F&B Industry

For several months China’s food and beverage companies bore the brunt of demand-supply adversities due to the COVID-19 crisis. The pandemic has also had a severe impact on the global supply chain, foodservice sector, commodity prices, and demand for essential and non-essential products, especially after some of the major cities in China went into complete lockdown. As China enters the recovery phase after months of battling the aftermath of the coronavirus outbreak, the food and beverage sector companies in China have started to resume operations. However, the food and beverage sector in the country is far from going back to the normalcy as it was before the crisis, much has changed in the consumer approach to the F&B sector. We’re seeing the activities across the value chain take a different direction. From the introduction of automated, contactless sales amidst the rising food safety concerns to safe online purchasing and offline food delivery involving ‘no touch’ technology, the industry seems to be dancing to a very different tune. As a result, food and beverage companies in China are rolling out new initiatives to meet the seismic shift in consumer purchasing behavior.  

In this article, food and beverage industry experts at Infiniti Research examine the changing consumer habits in China about what they eat and how food and beverage companies across the world will soon be faced with similar challenges.

food and beverage

Request a free brochure to know more about Infiniti’s business continuity support solutions to help your business bounce back with the right strategies during COVID-19.

New Trends Global Food and Beverage Companies Can Expect

Provide easy-to-prep meal options

As food service companies shut shop during the COVD-19 outbreak, there has been an increased spike in the demand for canned foods in China over the past few months. However, due to the prolonged nature of the existing crisis, consumers are now seeking to explore more nutritious options apart from canned or frozen. A recent analysis by experts at Infiniti Research shows that consumers in China are gravitating towards in-home products as compared to canned or frozen foods. Food manufacturers can take this as an opportunity to explore new avenues of business and invest into introducing easy-to-prep meals to suit changing consumer demands.

Increasing concerns over product safety

Consumers are now highly aware of the importance of hygiene and food safety. Food and beverage manufacturers across the globe must consider technological advancements like blockchain to enhance visibility and transparency into their supply chain. As consumers begin to become more cautious about the safety of the food products that they consume, allowing ample visibility and transparency can help gain and retain consumer trust in the brand.

Increased popularity of online buying

A notable trend in China post the pandemic is that a greater number of the elderly population are resorting to online buying platforms than ever before. Known to be less tech-savvy, this group of the population needs to have an easy-to use interface and clear images and easy to read product descriptions in order to fuel the trend and increase the popularity of food delivery among this group of the population.

Want more insights on how the food and beverage sector will change in your region post the pandemic and how your business can stay prepared? Request a free proposal from our industry experts.

sustainable food packaging trends

How to Recapture Growth in the Fast Food Industry

Fast food companies have enjoyed high profits despite offering products and services at low costs over the years. However, the shifting consumer demand to healthier and premium quality products at the existing price points have left fast food chains grappling for ways to satisfy these needs. The fast food industry is primarily characterized by convenience, affordability, and speed. But modern customers in the sector are looking for this and much more from players in the fast food industry. Companies in the fast food industry that are able to identify and align their strategies to suit the changing market demands can ensure a stable future for their business. Fast food industry experts at Infiniti Research identify some critical strategies that can help companies in the sector to turn a reasonable profit through increased operational excellence and improved customer service strategies.

Although companies in the fast food industry can expect challenging times ahead, capitalizing on the right opportunities can help harness growth and profitability for players. Request a free proposal to know how our solutions can be tailor-made to cater to your business’s unique challenges and help you seize profitable business opportunities.

Fast food industry

Listen to your customers

In the case of any service industry, knowing what your customer wants and effectively catering to their demands is paramount. As consumer demands shift towards healthier and better quality food ingredients, top companies in the fast food industry have already started to incorporate these fast food industry trends into their business. Furthermore, some fast food companies have also begun to make the food in front of the customers so that they can witness the quality of ingredients used and be convinced of cleanliness and nutrition in the food that they consume.

Learn more about how we help clients in the fast food industries with agile business strategies

Transparent marketing strategies

You may often find that in today’s digital age, not all marketing strategies of fast food companies take off as expected. One of the main reasons for this is due to the lack of transparency in the marketing strategies of fast food companies. In the age of empowered customers, people have wider options to gain more information and voice their opinions than ever before. Showcasing transparency in operations as a part of the marketing strategies is one of the best ways for fast food industry companies to garner and maintain customer loyalty.

Identify untapped niche

Millennials were earlier an untapped niche for fast food companies. Reaching out to such untapped segments can open up new business verticals for companies in the fast food industry. For instance, recently a well-known fast food chain reached out to millennials in two ways: firstly, by engaging with customers and providing through online channels and by secondly, by giving this customer group a sense of community by promoting authenticity and inclusion through workshops and tastings. This also resulted in several consumers documenting their experiences through social media and word-of-mouth, enhancing the branding of the company.

Gain more insights on Infiniti’s solutions for companies in the food and beverage industry

market opportunity

Identifying the Market Potential in North America For a Beverage Industry Major With The Help Of Infiniti’s Market Segmentation Engagement

Varying consumer preferences and the growing shift towards healthier beverages pose several challenges for companies in the beverages industry, especially when it comes to identifying the profitable market segments. Click To Tweet

The global beverage industry is currently witnessing a period of rapid change. And owing to the recent industrial transformation, companies in the food and beverage industry are witnessing rapid changes. Although the global beverage industry is constantly reshaping to acclimatize itself to the ongoing changes in the market landscape, these efforts are mainly focused on avoiding traditional approaches in the market for the ones with handcrafted aesthetics. Several such factors have prompted market leaders to stay ahead of the competition by predicting consumer preferences, setting new industry trends, and penetrating newer market segments.Request Proposal

The Business Challenge

To profile the right market segments with profitable customers and devise a robust marketing strategy to enter the new market segment in North America, a leading carbonated beverages manufacturer approached Infiniti to help them conduct an in-depth market segmentation assessment. The client wanted to devise effective market segmentation strategies to better position their products in the market and meticulously track their performance. They also wanted to gauge the attractiveness of the new market segment, identify bottlenecks, and understand the potential growth opportunities in various market segments.

How Can Market Segmentation Help Players in the Carbonated Beverage Segment?

The relentless pressure to stay relevant in a rapidly accelerating marketplace such as the carbonated beverages segment makes it a necessity for players in this industry to invest in market segmentation assessments before entering newer market segments. This early stage of research is typically implemented to discover new unmet needs of the customers by venturing into new markets.Request Proposal

Though it typically deals with such factors, organizations in the carbonated beverage industry space need to invest considerably to validate new market opportunities. To do so, and to help organizations identify potential market segments and understand the market structure, the market segmentation experts at Infiniti conducted a detailed market research by applying both quantitative and qualitative techniques that guide strategic decision making.

Summary of Our Market Segmentation Assessment Engagement

Beverage industry

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Client Journey

With the help of Infiniti’s market segmentation based solutions, the carbonated beverages manufacturer was able to expand their business by gauging the growth projections in North America. The solutions offered also helped the client to identify relevant data and use it to gain a stronger foothold within the geographical segment.

Furthermore, to help the client identify the market dynamism and future potential in their region of interest – ‘North America’ – the market segmentation experts at Infiniti conducted a detailed market survey to help them gain a better understanding of the food and beverage industry. The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the food and beverage industry.Request Proposal

Solution Benefits and the Business Impact

The solutions offered by the market segmentation experts at Infiniti uncovered much-needed insights that helped the beverage industry client to profile various segments and devise suitable market entry strategies to drive profitability across segments. Also, with the help of our solution, the beverage industry client was able to understand the market for carbonated beverages and devise effective strategies for long-term success.

The Future

Beverage industry players have witnessed a rollercoaster of changes within the market segment, including new challenges and impressive growth. Owing to the rapid industrial transformation and the changing industry standards, the beverage industry, particularly the carbonated beverages segment is set to witness enormous growth opportunities in the coming years. While a few millennials are still unsure about their preferences when it comes to beverages, leading manufacturers of carbonated beverages have started increasing their focus on delivering new and innovative solutions by venturing into new and unexplored market segments.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the global beverage industry

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food processing technology

Unveiling the Latest Food Processing Technology Trends

It takes years of research and study to implement breakthrough innovations in the food industry. But we can proudly say that R&D in the food industry has come a long way. Many food processing technology trends that were unheard of probably a decade back are being widely adopted and implemented today. There are also several inventions in the food industry that have faced a considerable amount of flack in the recent past owing to the related health concerns. E.g. The use of carbon monoxide could make meat look fresher for a longer period; however, it is extremely harmful to the human body in the long run. Lets have a look at the technological innovations and latest trends in the food industry.


Pharmaceutical Industry

What Is Brewing in The Coffee Industry? Here Are the Top 4 Coffee Industry Trends

coffee industry trends

Coffee holds enormous power over the modern generation, especially over the working-class population. Many of you would agree without a second thought that nothing wakes up your senses on a Monday morning as much as the smell of freshly grounded coffee. In short, isn’t coffee the oxygen cylinder that keeps you up and going on a long day at work? Affirmative!

Over the years, coffee producers and popular coffee chains have been taking advantage of the inclination of people’s taste buds towards caffeine to formulate new products offering with respect to the latest coffee industry trends. As per, Technavio’s report ‘the global organic coffee industry will grow at a CAGR of close to 13% from 2017-2021’. So, what are the techniques that players in the coffee industry are using to keep their customer base hooked on to this beverage? And more importantly what are the budding coffee industry trends that all the coffee lover should know about? Gear up as we unveil them to you:IR_Brochure

Coffee’s Transformation from A Beverage to An Experience

‘Millennials’ unlike their predecessors are more mobile and social. The older generations liked to enjoy their coffee in the privacy of their homes and were more price conscious. However, there has been a drastic transformation in the way coffee is perceived now. Millennials have taken coffee from an ordinary kitchen table beverage to a premium drink to be enjoyed at public venues. This is one of the main reasons why the number of coffee shops and premium coffee brands has boomed in the last decade. Coffee has become more of an experience that people look forward to savor in the luxury of a cozy coffee shop or even at their workstations.

Coffee Is No More A ‘Hot’ Beverage

The baby boomers and millennials are the generations who enjoy the ‘cool’ lifestyle; this probably explains their inclination to cold brew or cold coffee. Cold brew is much sweeter and can incorporate a variety of recipes compared to the regular coffee. And the interesting part is, it is not just coffee with cold milk that attracts this generation, coffee with sparkling water or the likes are also much appreciated by this group.

Nitro Boost Your Drowsy Mornings

No, we are not talking about the explosives here, we are talking about the amalgamation of nitrogen and cold brew coffee that could create an explosion of tempting flavors on your taste buds. It is a teetotaler’s dream-come-true of a non-alcoholic drink that flows through a Guinness like bar tap. Here, cold brew coffee is stored in kegs, which are later infused with nitrogen and released through a pressurized valve – what is even better? It looks just like a glass of Guinness.

Coffee Is the New Tea

Previously, we have only been familiar with coffee beans being processed to make coffee, but the new trend is ‘Coffee-leaf tea.’ Yes, you just read that right! The critical difference here is that this brew is made with the leaves of the coffee tree, which are known to be rich in antioxidants and low on caffeine – what an utterly healthy combination!

To know more about the latest developments in the coffee industry trendsAsk an analyst

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5 Food Trends That Will Help You Hop on To The ‘Fit’ Bandwagon

healthy foodFood is something that makes most of us go weak in the knees. Over the past few decades, the food industry has seen a drastic boom owing to people’s openness to try and experiment with new cuisines from around the world. However, over the past few years, the food trends have been gradually evolving, and even though pizza is still bae and burger continues to be the king of our hearts, there is a drastic inclination towards healthy eating habits. Let us explore some of the millennial fueled food trends that are the ‘best of both worlds’ for people looking to try out innovative cuisines with a touch of health benefits:IR_Brochure

Buddha Bowlsbuddha bowl

A healthy meal packed with protein, fiber, vitamins, and antioxidants and require zero culinary superpowers – what more could you ask for? Buddha bowls, also known as macro bowls, are one of the healthiest food trends that include colorful bowls loaded with roasted vegetables on a bed of whole grains or rice and sauce.

Sushi Burrito

Sushi burrito or sushito is a ‘marriage made in heaven’ of Mexican and Japanese cuisine element. What makes it one of the viral food trends is that it is highly customizable and loaded with proteins and healthy fat. They are also known to have many health benefits such as lower cholesterol levels, improvements in the cardiovascular system, etc.

Going Vegan

Vegan diet is one of the food trends that has been consistently popular for a quite some time now. This eating habit consists of plant-based eating while completely excluding consumption of meat and animal products. The vast number of health benefits associated with it is what makes ‘going vegan’ one of the ever-popular food trends.

food trends 3

The Avocado Trend

Avocado is one of those food fads that refuses to die, probably because it is one of the food trends that has something for everyone- from avocado toasts to popsicles to the latest addition avocado latte. This fruit is known to be rich in proteins and minerals and has a wide range of health benefits.


Coconut is the New Quinoa

Coconut has become one of the popular food trends in the recent times – all thanks to its wide range of health and skin benefits. Also, products such as coconut ice creams, smoothies, flour, and sugar have made it even more popular among foodies and health nuts alike.


To know more about the latest food trendsAsk an analyst

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Media Monitoring: How a Food Service Client Utilized Social Media Monitoring to Analyze Social Media Chatter

In the 21st century, social media has emerged as prominent cultural phenomena with large organizations heavily relying on the dedicated tools and platforms to understand the behavior and interests of the buyers. In the food service industry landscape, social media allows organizations to keep track of their social media channels and assess their performance across a set of KPIs. Though an effective media monitoring solution, organizations can identify consumer’s preferences and efficiently amend their strategies based on their needs and desires. Social media monitoring also enables organizations to gain powerful insights on the competitors and industry influencers in the food service industry. Also, effectively optimizing social media monitoring can further assist companies to retain and improve their online presence; thereby, improving the brand sentiment.

Customers remain an indispensable part of any organization and to effectively understand their preferences; social media monitoring comes into the picture. With years of expertise in offering media monitoring services, Infiniti’s food service industry experts help clients devise strategies in an easy-to-digest visual format. Infiniti’s social media monitoring experts enable the clients to effectively monitor the company’s social networking channels to figure out the ongoing discussions, their competition, and the topic of interest revolving around the company.

The Business ChallengeIR_Brochure

At present, the use of social media platforms such as Twitter, Facebook, and LinkedIn has increased among enterprises as they help monitor the end users’ perception about the brand. Although these platforms help businesses to effectively reach out to the desired target audiences, a leading organization in the food service industry was facing a predicament monitoring and keeping track of the audience. The client wanted to understand customers’ perception in terms of their social mission.

Our Approach

To effectively monitor social media chatter and keep a constant watch on new opportunities, the client approached Infiniti’s team of social media monitoring experts. Infiniti’s team of social media monitoring experts carried out an extensive social network analysis comprising around 3,00,000 comments. The team of social media experts also gauged through these comments to draw a conclusion on the company’s performance.

IR- media monitoring

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Social Media Monitoring Solution Benefits:

  • Target specific group of consumers and analyze their brand performance
  • Relate to a considerable number of audience and address their concerns
  • Identify the potential responses and prioritize the company’s focus accordingly
  • Optimize the social presence of the brand across various niche market segments
  • Streamline the activities of potential customers and engage with these users

Benefits of Our Integrated Approach:

By following a comprehensive research methodology, Infiniti’s social media monitoring engagement helped the client effectively track activities across multiple storefronts and locations. Moreover, the client was able to gain real-time insights into the current trends and tailor sales force services effectively. The media monitoring solution also assisted the client to sustain their foothold in the online space.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the food service industry.

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fast food industry trends

Fast Food Industry Trends and Challenges: Predictions for 2021

Companies in the fast food industry provide quick and affordable alternatives to home-cooked meal for young adults, working professionals, and families. Click To Tweet

The recent craze of consuming food products that are healthy hasn’t affected the sales of the fast food industry. On the contrary, the fast food industry has found a way to satiate the health and nutritional needs of the consumers by offering healthy versions of their food products. The fast food industry has gained momentum owing to factors such as increased women participation in the workforce, long working hours, and lack of time for meal preparation among several others. Thus, with the increasing preference for convenience among consumers, the popularity of order takeaways or eat in quick-service restaurants has increased. The food manufacturers in the fast food industry provide quick and affordable alternatives to home-cooked meal for young adults, working professionals, and families. The growth in the food and beverage industry can be attributed to technological advancements, streamlined and controlled manufacturing processes, growth in population, and improved cold chain technology.

With consumer demands and preferences changing rapidly, it’s high time for fast food companies to take a look at their strategies to better connect with target consumers. Want to gather more insights on evolving fast food industry trends and challenges? Our market intelligence experts can help. Request a FREE proposal today!

Companies in the fast food industry operate on relatively small margins and face flat sales – a result of the constant price wars among the restaurateurs in the highly competitive market. Several trends such as increasing demand for home delivery services, drive-thru options, increasing consumption of technology and web-enabled applications among others are set to drive the growth in the fast food industry, globally. In additional to the evolving fast food industry trends, businesses face challenges such as lack of fresh ingredients, increase in consumer demand for healthy food, rising competition, and quick food options such as ready-to-eat meals and products, which can wreak havoc and result in narrower margins for the restaurant owners.

Fast Food Industry Trends: 2021

Technology, Drive-Thru, and Demand for Home Delivery

The food industry is increasingly embracing technology, social media, and internet-based mobile applications to reach their potential customers and drive sales and create revenue opportunities. Technology in the food industry has transformed everything right from ordering food, pick-up, and meal delivery. Fast food restaurants are also adopting tech-driven and web-enabled mobile applications to entice customers with a wide range of payment options.

Gain competitive intelligence about market leaders, track fast food industry trends, opportunities, and threats in real-time with our advanced market intelligence solutions. Get in touch with our experts for more insights on fast food industry trends.

Fast Food Industry Challenges

The fast food industry will face a slew of challenges as consumers prefer to order and consume food within the comfort of their homes. Factors such as weather conditions, traffic problems, lack of time, and longer working hours will give momentum to alternative options such as meal delivery services, convenience foods like ready to eat meals and ready to cook products. The food service industry also faces a very low customer loyalty due to increasing competition and lack of innovation in products and services. Today, consumers increasingly prefer food providers that follow a Fairtrade practice, offer environmentally sustainable and healthy options, and prefer naturally sourced food products. This makes it extremely difficult for companies in the fast food industry to source these products at a relatively affordable price without logistical problems.

Learn how our solutions can help you stay updated with the latest fast food industry trends and opportunities. Request a FREE brochure!

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