Tag: food and beverage

beverage industry trends

Keeping up with the Latest Beverage Industry Trends and Market Updates

Consumers around the world are moving to a healthier lifestyle, making a great impact on the product offerings of the beverage industry around the world. Customers are switching gradually from caffeine-laden and sugary drinks to alternatives that are more healthy and also environmentally friendly. Companies that want to survive such beverage industry trends must start by filling the gaps in their offering to meet the changing consumer demands.

The article below involves a global beverage industry analysis highlighting some of the key beverage industry trends in its entirety to help companies in the sector understand and stay abreast of the latest news, innovations, and market developments.

Top beverage industry trends

beverage industry trendsHyper-personalization of functional beverages

Functional beverages is one of the newest beverage industry trends that offer several health benefits by packing superfood ingredients including turmeric, activated charcoal, matcha, and aloe-vera into the beverages. Functional beverages promote overall wellness goals of consumers. Some of the key benefits they claim to offer include weight loss, improved sleep, and better gut health. Such healthy grab-and-go options are notable beverage industry trends becoming popular across the globe.

Are you a beverage industry company looking to improve your bottom line by staying abreast of the market changes, innovations, and the top beverage industry trends? Request a free proposal to know how our services can help you achieve.

Increased use of automation

Businesses across industries are highly focused on lowering their costs and maximizing profits. Also, it is a known fact that the food and beverage industry is highly sensitive as even a minor drop in product quality will be easily noticed by consumers and this can greatly hamper the brand image. With automation, beverage companies are trying to eliminate the chances of human error in packaging or quality control and also reduce the overall costs. Several companies are adopting beverage industry trends like automating their processes, thereby reducing costs and allowing them to dedicate more resources to branding and R&D. Automation is also playing a big role in food production and packaging as it allows for precise tracking and measurements to keep up with industry regulations and quality standards. Moreover, players in the beverage industry are considering automation as it helps reduce downtime and increase productivity.

Floral flavors market is blooming

The distinct taste of floral flavors has made it one of the highly lucrative beverage industry trends right now. Floral flavors are also known to possess great aroma and tastes and a lot of other health benefits, without adding extra calories. The EMEA region is expected to lead the global floral flavors market in the next couple of years.

Our portfolio of services caters to companies across industries and are designed to be in line with the latest market innovations and trends. Know how our solutions can help you simplify your business challenges.

Premium packaging might soon become a norm

Uniqueness and personalization are two factors that impact buying behavior or modern consumers. Customers now look for more bespoke designs in packaging rather than off-the-shelf products. This is soon to become one of the major beverage industry trends. Beverage companies are increasingly laying importance to packaging by making overhauls to their current designs or even introducing new packaging for their products. In fact, beverage industry analysis by our experts shows that the sector is moving towards new beverage industry trends like premium packaging as a response to consumer desires.

Unspoken benefits of blockchain in the beverage industry

The importance of trust is high in the beverage industry and it plays a great role in building relationships between a company and its customers. The number of people falling ill due to food and beverage contamination is on the rise. This could be due to several factors including improper packaging, fake substitute manufacturers, and the addition of too many preservatives. Players in the food and beverage industry are now becoming aware of the benefits that blockchain technology can provide them in eradicating problems such as the usage of fraudulent ingredients and fake manufacturers. Foodborne illness can be reduced to a greater extent as blockchain can be integrated with advanced AI capabilities and Internet of Things (IoT) to identify and track food products in real-time, making blockchain one of the most popular and attractive beverage industry trends.

Learn more about how these beverage industry trends can have a major impact on the operations of companies in this sector.


Four Food Industry Trends to Expect in 2019

The food industry is rapidly evolving. Apart from staying on top of the emerging technologies and innovations, companies in the food industry must also keep a close watch on the changing consumer preferences and rising costs. Globally, the food industry in emerging markets including Philippines, China, and Malaysia are booming, while more established and mature market such as the US, Europe, and Canada are showing stagnant and slower levels of growth. There are similar macro trends that are driving growth and innovation across the globe despite varying economic and cultural differences. Infiniti Research reveals four food industry trends to expect in 2019 as this sector grapples with changing eating habits.

Food industry trends 2019      

Increasing demand for transparency

One of the biggest food industry trends this year is the rising consumer need for transparency. Modern consumers are well-informed and greatly interested in knowing the ingredients that go into the food products that they consume. Considering the rise of health and diet conscious customers, a greater number of consumers are reading the back of packages now more than ever.


Is your company equipped to meet the dynamic food industry trends? Request a free brochure to know how Infiniti’s solutions can help you gain a winning edge in the market.

At-home meals

Recent research reveals food industry trends wherein a greater number of consumers prefer to have their meals delivered to their homes. This is primarily due to factors including streaming media, work from home, and rising need to stay away from the maddening crowd. Consequently, through the mid of 2018 to throughout 2019, the decline in dining at restaurants is expected to become one of the ongoing food industry trends.

Made to order/ customization

This is one of the food industry trends that have been evolving for years due to the growing demand of consumers to personalize the meals that they eat. Furthermore, the dietary preferences, restrictions, and allergic reactions to certain food items are some of the main factors that are driving the popularity of customization in meals to suit the needs of individual consumers.

Channel blur

An increasingly diverse array of operators in the food industry are venturing into foodservice in order to compete for their “share of stomach”. Players in the food industry no longer compete with only counterparts offering similar products. Rather, they now have to compete with segments including food trucks, convenience stores, supermarkets, and other meal kits that provide innovative options for consumers who are looking for variety and flexibility.

What were the top food industry trends in 2018?

Infiniti’s solutions for the food industry

In a highly dynamic sector such as the food industry, it is essential to keep tabs on the food industry trends. Furthermore, the uncertainties in the global economy are expected to take the center-stage in the future of food industry. Infiniti Research adopts a holistic approach to market research and provides comprehensive insights into the food industry trends, challenges, and strategies to strive in the target market. With a team of highly skilled market research professionals, we offer advanced, customized solutions that will help food and beverage companies to magnify competitive advantage by improving speed-to-market and stay up-to-date with the latest food industry trends.

REQUEST A PROPOSAL  to know more about Infiniti ‘s solutions for business.

Transport and logistics

Food and Beverage Industry: A Comprehensive Overview

Food and Beverage Industry Overview

The food and beverage industry is going through rapid transformaContact UStions; and with the latest trends and innovations in place, it is not inappropriate to say that there is no looking back for food and beverage companies. Furthermore, the demand for healthy foods and packaged food and drinks items are some of the popular food and beverage industry trends that are all set to stay for a longer period of time. Food and beverage companies that revitalize themselves with the changing market trends will be successful in their venture to top the list of customers’ preference. However, like most other industries, this market is also facing several critical challenges that are even bigger than the growing market competition. Technological advances in the food and beverage industry also create a challenge in terms of adoption and budget restraints. In this article, we have analyzed the top trends and challenges that food and beverage companies are facing, globally. (more…)

Market Assessment

Why Transparency is the Key Ingredient for Brand Loyalty in the Food Industry

Today’s consumers are devoting considerable thought and precaution to the food products that they consume. How many times have you read the label of your favorite food product and wondered, “What is really in this?” Due to increased awareness because of digitalization, it has become important for companies in the food industry to be as transparent as possible with the consumers. In fact, transparency is an important building block for consumer trust that eventually results in brand loyalty. Especially in a sector like the food industry, brand loyalty drives sales and growth of a business in the long run. A recent survey revealed that consumers hold food companies the most responsible for showing transparency, more so than farmers, grocery stores, and restaurants. For companies in the food industry, this means that food manufacturing transparency has become an even more critical area of focus to ensure both compliance and customer satisfaction. Here are some advantages that food manufacturers can gain by revealing the true ingredients to the consumers:Request Proposal

Shopper decision making

There is a rising trend among modern consumers to shop according to a specific diet. This indicates that there is a need for a significant portion of consumers to have access to complete product information, rather than only whatever companies in the food industry choose to provide. This allows consumers to make decisions about the foods that meet their unique needs.  Consumer values vary drastically, and the definition of healthy can change from consumer to consumer. By providing accurate and comprehensive product information, brands allow consumers to make decisions that truly meet their personal dietary and health needs. Furthermore, when a consumer is aware that a product contains exactly the ingredients that are best suited to their needs, it promotes brand loyalty in the long run.

Customer loyalty

Due to the consumers’ demand for more in-depth product information, there is an opportunity for companies in the food industry to foster brand loyalty and capture market share. In the CPG industry, companies driving the most revenue are the ones that motivate repeat purchases and foster long-term loyalty. As a matter of fact, most customers will not show brand loyalty to companies that do not provide them with legitimate product information or rather provide them with information that is confusing. This presents a significant opportunity for brands to foster loyalty through product transparency.

Digital engagement

Product transparency goes beyond providing all ingredient information on a physical label. In this era of constant connectivity, there is an opportunity for companies in the food industry to go beyond the product label and offer more information digitally to engage with consumers across multiple channels. Recent research shows that consumers ranked digital labels that display known allergens and all nutritional information highly useful in making shopping of consumer goods easier. There is also an increase in consumers’ interest in mobile apps that offer extended product information. Grocery e-commerce also offers an opportunity for brands and retailers to offer additional product information and foster long-term brand loyalty.

To know more about how companies in the food industry can improve their brand loyalty

Ask An Analyst_IR

competitive pricing

Top Five Trends in Food Safety

Food is the essence of life-giving energy to all life forms including humans. Humans, however, have evolved with the consumption of processed and packaged foods. Even then, their system has not advanced to such a level that it can handle any kind of food. Adulterated and infected foods cause a lot of safety concerns amongst humans. As a result, food safety has been on the agenda of various food authorities for food safety. Food monitoring for a long time hasRequest Proposal been dubious and authorities are constantly on the lookout for ways to enforce strict standards for food safety. So what are the top food safety trends that are ensuring our food safety?

Food safety modernization act (FSMA)

After the outbreak of numerous foodborne illness, the US Food & Drug Administration is bringing about massive changes to its regulations. In 2016, FDA released its updated strategy for the implementation and training of FSMA. The strategy outlines foundational rules including Preventative Controls for Human and Animal Food, Foreign Supplier Verification Programs, and Produce Safety.

Changing dining trends

Eating out has become a noticeable dining trend, which has started picking up in the last few years. It also brings about new challenges as restaurants have to serve more customers and have to battle it out for procuring fresh supplies seven days a week. Maintaining food safety while balancing the cost factor and procurement of fresh foods is definitely a challenging task. Companies are turning towards automation to tackle this issue.

Supply chain traceability

After many food scandals including the horsemeat scandal, customers are demanding a high level of traceability on what they eat. Consumers are always on the lookout for fresh, healthy, and locally sourced food and ingredients. In order to make food supply chain traceability a possibility, many food companies are looking towards blockchain technology to provide an easy answer. Blockchain technology can track a finished product back to the origin with ease, which cannot be tampered. As a result, food suppliers can build trust towards their brand amongst the consumers.

Demand for natural and organic food

The obsession with leading a healthy lifestyle doesn’t look to stop anytime soon. Consumers are demanding organic and natural food, and the demand is expected to grow at a rate of 16%, annually. As a result, start-ups are entering this market at an unprecedented rate. They are also bringing in food without artificial preservatives, colors, and dyes. However, the safety of these products can be dubious and so is its shelf life. Suppliers will need to avoid potential consumer health issues and void costly recalls.

Increasing digitization

Kitchens today still rely on conventional pen and paper-based systems that are inefficient, prone to human errors, and are time-consuming. Additionally, such records are easier to forge and falsify. New technologies such as IoT based sensors, digital checklists, and automated monitoring will soon replace this traditional system all over the world. Businesses will be able to control every aspect of routine tasks and compliance management with ease and increase their overall efficiency.

To know more about the top trends in food safety:

Ask An Analyst_IR


What’s on the Plate for the Food Industry in 2018?

In 2017, factors such as consumers’ demand for healthy ingredients, complex flavor profiles, and environmentally sustainable offerings had greatly shaped the food and beverage market. As these food industry trends have strongly established themselves among consumers, we can expect many more such trends to dominate this year as well. There are a variety of opportunities for food and beverage businesses in 2018. However, staying on top of changing customer needs, understanding millennial preferences, leveraging new packaging techniques, and employing key technology and acquisition strategies will all be vital for survival in this competitive market. Changing customer preferences also makes it to the 2018 trends list owing to the focus on healthy eating options. The demand for additive-free foods that taste, look, feel, and last like their non-organic counterparts containing preservatives, are on the rise. Hence, food manufacturers have turned to innovations such as high-pressure processing (HPP) that eliminates bacteria while simultaneously maintaining product longevity and flavor consisRequest Proposaltency. Here is all that you need to know about the food industry trends that are in store for 2018:


As more consumers are becoming aware of the healing properties of plants and flowers, botanicals are gaining traction as one of the most popular food industry trends. In the year 2016, McCormick & Co. was an early adopter of this trend and purchased the Botanical Food Company of Australia. The company produces packaged herbs that are specifically designed for the consumer segment who are busy and want an easy way to incorporate fresh and organic ingredients into their meals. This is one of the most exciting food industry trends as it’s natural and global, very chef-friendly and clean label, and it has the potential for health and wellness benefits.

Ethnic cuisine

Middle Eastern and Asian flavors seem to have struck a chord with several consumers who are looking for variety in flavors. Consumers in the US are increasingly becoming open to exploring spicy flavors beyond hot sauces. The greatly changing demographics is one of the major reasons behind such food industry trends. Industry experts believe that consumers’ interest in ethnic flavors will expand the footprint for these products in retail outlets.


This is one of the food industry trends that have moved beyond merely producing food in an environmentally conscious way and selling it in recyclable packaging. Consumers are taking a more active role in the battle against food and beverage waste, a mindset that is leading many shoppers to try and use all parts of a plant or meat, rather than selectively picking some and throwing the rest away. Also called “root-to-stem” and “nose-to-tail” eating, this expanded type of sustainability is likely to appear equally in meat and produce departments.

Convenience foods

Convenience continues to be a major driving factor in food industry trends – and it isn’t slowing down anytime soon. Busy lifestyles and with less time in the day, families and individuals looking for quick, easy options for their meals and snacks.  The food industry is focused on providing consumers with the ability to make home-cooked meals without the hassle of grocery shopping and food preparation. Even retail stores are expanding their selections to include convenience foods like meal kits and ready meals. This also means catering to various lifestyles and diets from vegetarian to gluten-free.  Consumers are willing to pay a premium for the convenience and customization that these choices provide, and we need to be prepared to meet the demand.

Four Food Industry Trends to Expect in 2019: 

Four Food Industry Trends to Expect in 2019

To know more about the food industry trends and the latest innovation in the food and beverage market

Ask An Analyst

semiconductor industry

Market Entry Advisory: Helping a Yeast Manufacturing Company to Formulate a Successful Market Entry Strategy based on Different Aspects

Effective management, corrective action, and quality inspection are of paramount importance for yeast manufacturers looking to comply with the three-stage regulations.

In the midst of rising competition from local and global manufacturers, manufacturers have been preparing for a difficult year ahead. Companies specializing in manufacturing yeast have a lot to contend with – stringent regulations, rising economic uncertainty, increasing competitors, and many more. Since food manufacturing and distribution is highly regulated, companies have to maintain complete transparency in their supply chain and must be prepared to act fast in the event of a contamination that would jeopardize the health and well-being of consumers.

Alongside the systemic challenges faced by food and beverage manufacturers globally, there are several other organizational challenges such as the ones arising due to mergers and acquisitions and regulatory compliance. However, changes in regulatory guidelines have compelled yeast manufacturers to remain compliant and deliver safe, healthy, and affordable food products to consumers.  Another noteworthy fact is that the majority of food standard legislation is set by the European Union; and with Brexit on the horizon, there are likely to be far-reaching effects that will manufacturers to change their operational procedures to comply with the new Request Proposalregulatory requirements.

The Business Challenge

The client: A yeast manufacturing company

With an objective to build a better market entry strategy, the client –  a leading food and beverage industry player specializing in the manufacturing of yeast – approached Infiniti to help them identify the current and future market scenario. The primary objective of this study was to help the client understand and analyze the level of competition in the market that they wished to enter. 

Increasing market share by adopting different strategies while entering new market segments was of prime importance to the client. Furthermore, the yeast manufacturer wanted to develop a market entry strategy based on different operational aspects to gain a stronger foothold in the new market.

Why is a market entry strategy important for yeast manufacturers?

A market entry strategy is the culmination of the planning it takes to develop a strategy on the ways to enter a new target market with a product/service offering. It includes a detailed plan on different ways to present the product, the price at which it has to be presented, to whom, and in what form. It is essential for players in this sector mainly because a precise plan helps them keep track of their goal, spot deviations, and helps firms to track their progress to know when it is time to plan further ahead.

Summary of our market entry advisory solutionyeast

Ask An Analyst

Client Journey

To help the yeast manufacturer gain insights into the competitive nature of the global food and beverage industry and help them penetrate the niche market segments, Infiniti’s market entry strategy experts carried out extensive research with leading stakeholders in the food and beverage industry space. The market entry strategy experts also gathered and analyzed information from various proprietary sources including paid industry databases, company presentations, and industry forums.

Solution Benefits and the Business Impact

With the help of Infiniti’s market entry strategy, the client was able to gain detailed insights into the market segment they wished to enter. The solution offered turned out to be a major conclusive factor that helped them in deciding whether or not to proceed with the market entry operation. Moreover, our market entry experts also recommended a pricing strategy based on regional segmentation, which the company was able to implement successfully.

The market entry strategy based solutions obtained based on extensive market research offered immense value that helped the client to formulate a successful market entry strategy with respect to:

  • Product adaptation strategy
  • Technical innovation strategy
  • Low price strategy
  • Total adaptation and conformity strategy
  • Availability and security strategy

The Future

Considering the fact that we live in an interconnected global economy, technological innovation is touted as the major driving force bringing about pervasive disruptions in several sectors including the food and beverage industry. There is a global need for yeast manufacturers to take into consideration the evolving environment to devise appropriate strategies for the future- why and how things are transforming, and how it might affect them in the near future.

A must-read case study for strategy specialists and decision makers looking to develop a better understanding of the latest food and beverage industry trends.

Request Proposal

Product research

Industry Analysis: A Success Story on How We Assisted a Leading Player in the Natural Flavors Market

The global natural flavors market is estimated to reach 6,295.3 USD million by 2020

The global food flavors market has been witnessing accelerated growth in recent years. Based on the source, food flavors are categorized into artificial and natural food flavors. There has been tremendous growth in the market for natural flavors over the past couple of years owing to the rise in health awareness coupled with emerging middle class across the globe. Natural flavors are used in food and beverages to enhance the quality and taste of the end product. Several natural and volatile compounds make up the aromas and flavors of the food products that we consume in our day to day lives.

The growing demand for natural flavors along with the easy availability of natural flavors are major driving forces for the natural flavors market. However, factors such as the rise in the cost of raw materials coupled with issues related to stability and sustainability of artificial flavors over artificial flavors are major restraints of the natural flavors market. Major trends in the global natural flavors market include the growing demand for clean-label IR_RFPproducts categories such as confectionery and soft drinks and growth in R&D for the stability of natural flavors.

The Business Challenge

The client A leading player in the food and beverage industry, specializing in the manufacture of natural flavors

Objective To assess industry attractiveness of the natural flavors sector and its impact on business performance.

An international player in the food and beverage industry, specializing in the natural flavors segment, wanted to gain detailed knowledge regarding the economic marketplace. As such, the client approached our team of experts to leverage Infiniti’s industry analysis solutions to gain detailed market insights.

The client wanted to conduct consumer surveys to learn about new products and services that could have high demand in the marketplace. The natural flavors manufacturer was also looking at estimating the profit margins they can generate from their business operations. Additionally, the client also wanted to develop unique capabilities that could lead to a competitive advantage by identifying the risks and opportunities facing their businesses.

Results The industry analysis engagement helped unearth a series of findings that played a key role in improving the client’s market value. Our solution also helped the natural flavors manufacturer in discovering a market niche not currently being met by other companies.

Natural Flavors

Want more information about our industry analysis solutions?

Ask an analyst

The Journey

The industry analysis experts at Infiniti carried out extensive research comprising of interviews and discussions with leading stakeholders across the food and beverage industry to help the client improve business efficiency. The experts at Infiniti further compiled information from a wide array of secondary sources such as paid industry databases, company presentations, and industry forums to help the client understand the global competitive scenario.

The Solution and the Business Impact

With the help of Infiniti’s industry analysis solution, the natural flavors manufacturer assessed the market value of their competitors in the food and beverage industry. The solutions offered by our experts also enabled the client to discover a niche market segment. Moreover, our industry analysis solution helped the client in finding a unique position in the industry, where they could best defend themselves against the competitive forces.

The Future

The global demand for natural flavors is expected to grow further, as leading players in the food and beverage industry have started leveraging the use of natural flavors in an attempt to remove artificial flavors and additives from their products. Alongside this trend, harsh scrutiny has been cast on the use of synthetic flavors and ingredients in food products. The growing demand for naturally-derived food products among the global population is anticipated to fuel the overall growth of the natural flavors market. This will also offer new market opportunities for players in this sector.

Natural flavors industry drivers:

  • Technological strides The emergence of advanced technologies offer innovative and novel tastes in food products. Strides are being developed with web platforms and apps to put food to good use. Also, technological strides make it possible to develop innovative flavors to cater to the changing preferences in customer taste requirements.
  • Growing awarenessRise in side effects of artificial flavors have increased the demand for natural The chemicals used to make synthetic flavors are generally sourced from other volatile chemicals. They lead to several health problems including nervous system depression, allergies, brain damage, chest pain, fatigue, headaches, and seizures, and nausea.

 A must-read case study for strategy specialists and decision makers looking to develop a better understanding of the latest food and beverage industry trends.


telecom industry

Competitive Intelligence: A Success Story on How it Helped a Leading Nutraceutical Products Manufacturer to Improve Organizational Performance

Nutraceuticals is a broad umbrella term which is often used to describe products derived from food sources with added health benefits in addition to its existing nutritional value. It is generally considered to be a non-specific biological therapy used to enhance the overall well-being of its consumers. Nutraceutical products include dietary supplements and functional foods.

The global nutraceuticals manufacturing sector represents new growth opportunities for pharma and food and beverage companies to diversify and expand their portfolio. Moreover, owing to the regulatory, logistics, and technological challenges leading players in the food and beverage industry are increasingly focusingIR_RFP on taking advantage of the growth of the nutraceuticals manufacturing sector.

The two major segments of the global nutraceuticals market include:

  • Dietary supplements
  • Functional Food and Beverages

The Business Challenge

The client- A leading nutraceuticals manufacturer with several business units spread across the globe.

Objective- To collect and analyze actionable information about the nutraceuticals product manufacturing marketplace and to help the client form an effective business strategy.

The client, a leading player in the nutraceuticals industry, wanted to gain detailed insights into the competitive environment to make better strategic decisions. The client wanted to leverage the use of Infiniti’s competitive intelligence solution to better understand the market. Their primary intention was to anticipate and respond to challenges and problems before they arise. The nutraceuticals manufacturer also wanted a detailed report on the entry barriers, new opportunities, risks, and competition in the food and beverage market space.

Results- Offered detailed insights on the global nutraceuticals market scenario, which helped them make better business decisions.


Want more information about our competitive intelligence solutions for the nutraceuticals manufacturing sector?
Ask an analyst

The Journey

The competitive intelligence experts at Infiniti carried out extensive research comprising of interviews and discussions with leading stakeholders across the neutraceuticals market space to help the client improve business efficiency. The experts at Infiniti further compiled information from a wide array of secondary sources such as paid industry databases, company presentations, and industry forums to help the client understand the competitive scenario.

The Solution and the Business Impact

With the help of Infiniti’s competitive intelligence solution, the client was able to enhance their organizational performance by discovering risks and opportunities prevalent in the neutraceuticals market space. This engagement also offered detailed insights on the economic, competitive, and political environment of the nutraceuticals firm. Implementing a competitive intelligence solution also helped the nutraceuticals firm to improve their overall organizational performance by enhancing their business strategies.

The Future

The rise in disposable incomes and rising affluence of the middle-class populations will continue to drive the growth of the global nutraceuticals market in developing countries. Such factors also offer several growth opportunities for companies looking to gain a stronger foothold in this sector. Promoting neutraceutical products with gluten-free labels is one of the key strategies being adopted by food and beverage companies in an attempt to drive customers to make healthier lifestyle choices; thus, increasing sales.

Success in the neutraceuticals sector will depend on a few factors including:

  • Technology- Owing to the growing demand for personalized health care services, the nutraceuticals manufacturing sector will proliferate in the coming years. This compels companies to make the most of technological breakthroughs and achieve better results.
  • Regulations- Most of the rules framed around nutraceuticals vary from one country to another. Manufacturers of nutraceutical products will have to work closely with government bodies to anticipate new market opportunities.
  • Product strategy- The best product strategies are the ones that fetch maximum profits. Therefore, companies will have to develop a robust portfolio of technologies and brands to drive maximum value.
  • Marketing- The tastes of consumers in the filed of neutraceuticals are likely to fickle based on their changing Also, to succeed companies will have to develop a highly nuanced global marketing campaign that can exploit economies of scale while adapting to global preferences.

To successfully implement competitive intelligence in their business processes, nutraceutical companies need to understand that market intelligence is the foundation of collective intelligence. Moreover, it is essential to have a logical and structured action plan complete with KPIs and project success indicators that offer a clear direction and instill confidence when implementing competitive intelligence.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the nutraceuticals market.


market intelligence

Market Measurement Engagement for an Animal Feed Industry Client Helps Identify the Potential Customers

Typically, organizations in the animal feed segment, manufacture food for livestock including cattle, poultry, and other animals primarily from grains, proteins, and vitamins. The animal feed manufacturing segment plays a significant role in the global food and beverage industry, enabling the large-scale economic production of animal proteins across the globe. The population growth is expected to lead to an increase in the demand, as the consumers are demanding more protein-rich food, especially in developing countries.

However, our recent analysis of the global food and beverage industry shows that animal feed manufacturers are facing predicaments in terms of:

  • Changing customer preferences: Leading organizations in the animal feed manufacturing are facing the need for offering products that meet the requirements of the target audiences. This is because the customers of today are more informed and can choose from a wide variety of products owing to the advances in technologies.
  • Slow product innovation cycles: Innovations greatly influence the global food and beverage industry’s capability to market new products. As a result, it is essential for firms to offer relevant products through R&D, and market products through innovative techniques.

To overcome such predicaments, animal feed manufacturers are leveraging solutions that aid in estimating the market size. Market size engagement assists IR_RFPcompanies to measure the market size accurately and offers firms with a baseline for marketing activities.

The Business Challenge

  • The Client: Animal feed manufacturer

The client, an animal feed manufacturer client, wanted to gain recommendations on defensible and consistent statistics so that they could build marketing programs and decrease the cost of customer acquisition. Additionally, the client was facing predicaments in understanding their potential market size. Consequently, they wanted to leverage Infiniti’s market size engagement to gain a clear view of the total market size and plan their marketing activities consequently.

Want more information about our market size engagements?

Ask an analyst

The Journey

To help the client attain a clear view of the current and future market size, Infiniti’s market analysis experts carried out a comprehensive qualitative and quantitative research with leading stakeholders in the food and beverage industry space. The experts also collated information from company presentations, paid industry databases, and industry forums to cater to the requirements of the animal feed manufacturing client.

Solution Benefits and the Business Impact

The animal feed manufacturing client was able to segment the market in terms of the product and geography with the help of Infiniti’s market size solution. Additionally, they identified the potential customers for the company’s products and services. This helped them gain better visibility into the market sector, employee size, and turnover. Furthermore, the client forecasted the growth of the industry by using output estimates and vital macroeconomic indicators.

The Future

Awareness and capacity building are key to understand the risks of ‘business as usual’ on food security and to increase demand for animal feed using sustainable sources. Additionally, better collaboration across the value chain is needed – between suppliers and retailers and between different animal feed sources – to ensure that the issue of feed is addressed holistically.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the animal feed industry