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Market Intelligence Assists a Renowned FMCG Manufacturer to Improve their Business Models and Projections

In today’s competitive environment, the customer base is huge, and businesses are on the verge of introducing new services and products to meet the rising demand. Before entering new markets, it becomes imperative for the manufacturers in the FMCG space to understand price fluctuations. Also, with the recent dynamism in product prices, it becomes imperative for the leading FMCG companies to focus on innovations to tap into niche market segments. An effective market intelligence engagement helps businesses understand the rival companies, market trends, and customer spending and adequately act in accordance to manage risks and improve existing suppliers’ capabilities. Leveraging effective solutions help businesses gain strategic insights into the company’s existing market, customers, and the competition, and further improve business models and projections. In the FMCG space, market intelligence can further assist companies to gain a better understanding of the customers and their product portfolios and allocate resource in an efficient manner to get the desired results.

To tap potential opportunities and develop a more detailed picture of the market, leading FMCG products manufacturers are approaching renowned solution providers like Infiniti. Infiniti’s market intelligence study helps companies gain holistic insights on the current market scenario in terms of the competitors, their offerings, and strengths and weaknesses of the competitors. Moreover, Infiniti’s solution helps businesses efficiently tailor their resources to meet the current business requirements.IR_Brochure

The Business Challenge

A leading FMCG manufacturer with manufacturing units spread globally was facing certain predicaments gaining relevant market insights and determining the potential market opportunity. The client wanted to ascertain the demand for their product offerings and analyze information that is relevant to the company. In an attempt to determine trends and threats, the FMCG manufacturer wanted to leverage our market intelligence study to find new suppliers, manage risks, and improve knowledge. The primary aim of the client was to position their products effectively.

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Our Approach

To determine the current and future market opportunity and create market development metrics, Infiniti’s market intelligence experts carried out extensive research by compiling information collated from interviews and discussions with leading stakeholders in the FMCG space. Infiniti’s experts also compiled information from secondary resources such as paid industry databases, company presentations, and industry forums to make more informed business decisions.

Benefits of the Market Intelligence Solution

With the help of the market intelligence solution offered by Infiniti, the FMCG manufacturer was able to identify their key competitors and analyze their current market position. The client was also able to make the best possible use of market intelligence to underpin their marketing strategies and meet the growing demands of the customers. Also, leading retail companies were able to tailor their offerings, understand the competitors, and effectively manage their suppliers.

Additional Benefits Offered by Infiniti Include:

  • Identified the pricing trends and capitalized on growth opportunities
  • Effectively predicted customer behavior and improved sales and customer satisfaction
  • Merchandized more effectively and discovered top-selling brands in the product categories
A must-read case study for strategy specialists and decision makers looking to develop an understanding of the FMCG industry



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Why is AI the Need of The Hour for FMCG and CPG Brands?

The recent years have seen artificial intelligence (AI) taking great strides towards conquering the world.  With self-driving cars becoming a reality, our digital moves being tracked by machine learning algorithms, and digital assistants like Siri, Google, Alexa and Cortana finding their ways into millions of homes worldwide, let us address the elephant in the room – AI has become an inevitable part of our daily lives.  If you have been following the latest retail trends, you might be well aware that AI is slowly penetrating into the retail industry in the form of self-checkout counters, customer loyalty programs, RFID to track inventory, etc.IR_Brochure

Why is AI Important for FMCG And CPG Brands?

Technology has not just made customers lazy but has also made them greedy for more comfort. But businesses have no choice but to satisfy their customer’s expectations at any cost to survive among the cut-throat competition in the market. FMCG and CPG products are inevitable items of purchase for consumers, and therefore the frequency of purchase of these items is also high. But who likes to go through monotonous grocery shopping routines and stand in long queues at supermarkets every other day right? This is where players in the retail industry can employ technology such as AI that would ensure convenience and make shopping an exciting experience for the customers. Also, the growth and wide-spread use of handheld technology such as smartphones and tablets have made it much easier for retail companies to implement these technologies into their business plan and make it more accessible for their target customers.

How is This Going to Transform the Market for FMCG and CPG Brands?

With advanced technologies like AI in place, customers as well as retailers are equally going to reap the benefits. As far as FMCG and CPG goods are concerned, most of the times customers tend to push their shopping schedules or look for alternatives due to the time and energy lost while physically making a purchase. Advance AI technologies, especially voice-activated assistants and self-checkout counters in the retail sector would mean increased ease of shopping for customers, which would eventually result in more sales and a simplified shopping experience for customers. This would ultimately result in better customer experience and higher profits.

How can FMCG and CPG Brands Use AI Technology to their Best Benefit?

Implementing AI for FMCG and CPG products is a much simpler process unlike that for bigger ticket items like a car or a TV? Wonder why? When it comes to FMCG, most of the consumers are brand loyal and prefer sticking to a single brand of a particular category of a product. Therefore, when a particular customer orders a product through a digital assistant, they just need to order by the name of the product category, e.g.: “Siri order toilet paper” and the system would automatically know from past purchase records the brand that the customer uses. Also, AI technology will make product replenishment and the supply chain more efficient for retailer companies.


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Market Intelligence Engagement for an FMCG Client Aids in Managing Expatriate Policies

The FMCG industry is characterized by the presence of strong multinational companies and a well-established distribution network. The ease of availability of raw materials and cheap labor makes the FMCG industry an ideal destination for players wanting to gain a significant amount of market share in this landscape. Also, the rise in disposable income across the globe is resulting in premium brands gaining greater visibility and faster growth within the market space.

However, the FMCG industry is susceptible to fluctuations in disposable income or in other words, is very demand elastic. As a result, FMCG industry players have started adopting  market intelligence solutions to overcome such challenges and managing expatriate policies across all locations.

The solutions offered by Infiniti helps FMCG industry players to increase their market presence and gain a stronger foothold in the market space. Our market intelligence solutions help clients stay ahead of the competition by identifying their long-term intentions, liabilities, and capabilities. These solutions help FMCG clients maintain a distinctive corporate identity and minimize the risk of investments.IR_Brochure

The Business Challenge

A global FMCG conglomerate wanted to gain an in-depth understanding of how other multinational companies manage their expatriate policies. the client wanted to identify the key areas of motivation for young professionals to relocate from their home countries and, subsequently, to move back to their countries and apply within their company with the international experience gained.

Our Approach and Solutions Offered

Infiniti’s market intelligence specialists followed a comprehensive method comprising of interviews and discussions with leading stakeholders in the FMCG market. the market intelligence specialists built a dashboard containing relevant information to deliver valuable insights to the client by conducting expatriate assignments.

During the course of this market intelligence engagement, the FMCG client gained insights as to how other multinational companies manage their expatriate policies. The client identified the key areas of motivation for young professionals to relocate from their home countries and move back to their countries and apply within their company with relevant international experience. Additionally, the client was also presented with results by parameters including career development, salary, and motivators and benefits of company policies to move back to home country.


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Market Intelligence Assessment Benefits:

  • Identified product focus by geographies
  • Identified significant countries where the competitors posed a high-level threat
  • Analyzed the distribution strategy by country
  • Analyzed competitors’ decision making across the countries among the targeted regions
  • Evaluated competitors’ future strategy and key areas

Benefits of Our Integrated Approach:

In a span of mere 12 weeks, the client was able to gain insights on the management of expatriate policies by other multinational companies. Additionally, the client was able to evaluate the parameters affecting company policies to move back to home country including career development, salary, motivators, and benefits.

The market intelligence engagement also helped the FMCG industry client add values to their data, operate more efficiently, and curtail risks across multiple geographical locations.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the FMCG industry.


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